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Salesforce Pardot-Consultant

Salesforce Certified Pardot Consultant (WI22) Version: Demo [ Total Questions: 10] Web: www.certsout.com Email: support@certsout.com

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Certs Exam

Salesforce - Pardot-Consultant

Question #:1 LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitorassociation changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Pardot best practice for preventingthis issue in the future?

A. Use the "Forward to a friend" variable tag in Pardot emails B. Enable Kiosk mode on the Pardot form C. Enable the Pardot account setting "Prevent Cookie Crossing" D. Enable the "Not You?" link to display on the Pardot form Answer: C Question #:2 There is Custom Field Type in Pardot called Email A. True B. False Answer: B Question #:3 LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Pardot landing page. Which two places could this information be found?

Choose 2 answers A. The sum of total conversions from the form and landing page reports.

B. The Engagement Dashboard inB2B Marketing Analytics.

C. The total submissions reflected on the landing page report in Pardot.

D. The total submissions reflected on the form report in Pardot.

Answer: B C Question #:4 LenoxSoft is considering moving from a shared IP address to a dedicated IP address.

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Certs Exam

Salesforce - Pardot-Consultant

What requirement would support advising them to move to a dedicated IP? A. LenoxSoft sending a quarterly emails to 100,000 prospects B. LenoxSoft's database growing by 500,000 prospects C. LenoxSoft creating 20 new Engagement Programs D. LenoxSoft sending more than 100,000 emails a month Answer: D Question #:5 Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend A. Test list B. Static list C. Static list or Dynamic, both list can be used D. Dynamic list Answer: C Question #:6 LenoxSoft has a trainingportal for customers. A Pardot page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement havea high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They havethe following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

A. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List B. Create a dynamic list with the criteria :: Webinar:: Successful & CustomProspect custom field:: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if:: Add to List C. Pass with Valid Exam Questions Pool

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Certs Exam

Salesforce - Pardot-Consultant

C. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List Create a segmentation rule with thecriteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list D. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar isattended webinar AND Prospect custom field [Engagement] is engaged | Remove from list Answer: B Question #:7 There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

B. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

C. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days D. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

Answer: C Question #:8 When connecting Pardot for the firsttime to Salesforce, what is required before records will begin syncing?

A. Salesforce B2B Integration user must be created.

B. User sync must be enabled in Pardot.

C. The Salesforce connector must be unpaused.

D. Salesforce fields must be synced to Pardotfields.

Answer: C

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Salesforce - Pardot-Consultant

Question #:9 LenoxSoft currently operates with two Pardot Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.

Once connected campaigns have been enabled, what approach should be recommended?

A. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs B. Add theEngagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign C. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign D. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs Answer: B Question #:10 You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less andsubmission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

A. For all prospects who have already matched, no new actions will be applied.

B. For all prospects who have already matched the rule,they will receive the 75 point completion action instead of the 50 points they already received.

C. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.

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Salesforce - Pardot-Consultant

D. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.

Answer: A

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