Toolbox December 2020

Page 1

TOOLBOX

THE #1 COMMUNITY OF SUCCESSFUL CONTRACTORS

CCN

DECEMBER 2020 FROM THE PRESIDENT

Time For A Check Up

E

xamining your business on a regular basis will ensure its good health. It’s been a tough year. COVID-19 threw down challenges that would test the strength of any business owner. A service business such as home improvement is especially vulnerable. Despite being an “essential” business, you have to assure your customers it’s safe to do business with you and safe for employees to work for you.

You have to figure out how to communicate with customers and run an office, as well as crews, digitally. And you have to manage people through the fear of infection by developing and enforcing safety protocols. As if you didn’t have enough going on before the pandemic.

SCOTT SIEGAL

Prepared For Problems But as a business owner, you also have to watch over the health of your business in the changed environment the pandemic triggered. Now we’re dealing with government loans, labor issues, and supply channel disruptions. For instance, what if you can’t get everything you need from suppliers to finish a job? What if three out of every ten jobs are left hanging? COVID-19 may be a “one of a kind” event, but it’s exactly the kind of thing that puts a business to the test. If you’re adept at managing the day-to-day, you already had a healthy business and it’s probably remained that way. A healthy business weathers shocks far better than one that’s marginally profitable because it can pivot when a disaster like COVID-19 appears. But how do you know if your business is healthy? Just because something has worked in the past, you can’t assume it will continue to work in a rapidly changing environment. This assumption often sets the stage for disaster. To know the shape my business is in, I make a detailed examination of my sales, admin, and production departments so I can adjust, tweak, or change the things that need it. Without doing that, I wouldn’t know whether or not each of these mutually supportive branches of my business is functioning at a high level of efficiency.

What To Look For Here’s what I look at when I’m giving my business a check-up: Sales: Leads are the lifeblood of any home improvement business. You might think: Scott, we’re getting plenty of leads. continued on page 2

CO N T R AC T O R S . N E T


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Toolbox December 2020 by CertifiedContractorsNetwork - Issuu