BIG PICTURE VISION
WHO WE ARE
In the media and marketing landscape of 2027, CENTRIC helps you reach your audience, meeting them where they are most comfortable, in their ideal language and medium, with precise targeting through digital/traditional media and outreach.
With AI as our ally and CENTRIC's owned and developed software platform, ease, we are shaping the future of the industry one campaign at a time.
DIFFERENTIATORS OUR
At CENTRIC, we facilitate genuine connections. Embedded within our advertising and outreach ecosystem, our data-driven traditional and digital capabilities, coupled with our proprietary technology, surpass mere advertising. Through our in-house digital platform, we conduct real-time programmatic advertising bidding, enabling precise targeting that extends far beyond conventional metrics. Our measure of success exceeds impressions and click-through rates; it's rooted in the tangible impact on the lives we reach, driving meaningful returns on customer engagement and impact.
WHY WE DO WHAT WE DO
Diversity is not just a buzzword for us - it is a guiding principle that shapes every aspect of our work. Our human-centric approach celebrates differences and cultivates an environment where every voice is heard and valued. At the heart of CENTRIC lies our commitment to inclusivity and empowerment.
We exist to uplift and inspire, to champion the voices of those who have long been overlooked. Each campaign we craft, each message we amplify, is infused with the spirit of possibility and progress. Our vision is clear: to inspire individuals, enrich communities, and redefine the possibilities of advertising and outreach.
OUR
CULTURE
Our culture is driven by altruism, by the belief that our success is measured not just by profits, but by the positive impact we have on individuals and communities alike. Whether it is supporting local initiatives, amplifying marginalized voices, or championing causes close to our hearts, we are always striving to make a difference.
OUR SIGNATURE PROCESS AT CENTRIC
Our commitment to making a meaningful impact extends beyond conventional advertising metrics. We believe in measuring success not only by impressions and click-through rates but also by the tangible impact we have on individuals and communities. Through our innovative Customer Impact Metrics, we track and analyze the real-world outcomes of our campaigns, such as improvements in quality of life, lives saved, and positive societal change. This approach ensures that every campaign developed by CENTRIC is not just strategic and engaging but also drives meaningful returns on customer engagement and community impact.
Our signature process ensures that every advertising campaign developed by CENTRIC is strategic, engaging, targeted, measurable, innovative, and continuously optimized for success and overall impact.
E N T R I C
Customized Campaign Strategy:
Tailoring every advertising and outreach campaign to meet the unique needs and objectives of our clients.
Engaging Content Creation:
Crafting compelling and relevant content that resonates with your target audience across platforms.
Nimble Targeting Tactics:
Employing agile and dynamic targeting methods to reach the right audience with precision in their preferred language and medium.
Total Outreach and Engagement:
Implementing comprehensive outreach strategies to maximize reach and foster meaningful engagement.
Robust Measurement and Analysis:
Utilizing advanced analytics to track, measure, and optimize campaign performance in real time.
Innovative Technology Integration:
Leveraging cutting-edge technology and proprietary tools to boost campaign effectiveness and efficiency.
Customer Impact Metrics:
Committing to ongoing refinement and optimization for maximum impact and return on investment.
C
OUR PRODUCTS AND SERVICES
At CENTRIC, we redefine advertising through our comprehensive suite of products and services, designed to empower our clients and drive impactful outcomes. Our holistic approach encompasses a 360-degree ad network, seamlessly integrating traditional, digital, and community engagement strategies to connect with audiences who stand to benefit from our clients' offerings.
Moreover, our commitment to social responsibility is reflected in our Google Ad Grants Division, dedicated to supporting non-profits through managed campaigns, Google training, certification, and mentorship programs.
WHO WE WORK WITH
We partner with clients who are dedicated to enhancing the quality of life for individuals and communities alike. Our clientele consists of organizations with a higher purpose, committed to making a meaningful impact with their offerings across various sectors including health, personal development, home and workplace wellness, finance, hospitality, entertainment, art, education, government, transportation, sustainability, and housing. Together, we strive to create positive change and uplift those we serve.
OUR MAIN GOAL FOR OUR CLIENTS
At CENTRIC, our core commitment is to foster inclusivity and empowerment for both our clients and their audiences. We uphold a client-centric approach, treating their investment as if it were our own and championing their customers' needs as if they were our own.
While our clients may see CENTRIC as a beacon of excellence and innovation, to us, it signifies much more than mere recognition. It serves as a validation of our dedication to excellence, integrity, and the pursuit of making a difference.
OUR CLIENTS RESULTS
At CENTRIC, we're proud to partner with clients around the globe to drive meaningful impact for individuals and communities alike. Through our collaborative efforts, we've achieved remarkable results that have directly contributed to improving quality of life, saving lives, and making a tangible difference in the world.
We are not just another global agency; we are a passionate collective, driven by the desire to make a meaningful impact on the world around us. With all of the agencies we have acquired, collaboration is the cornerstone of our approach, as we bring together diverse perspectives and talents to create something truly extraordinary.
Creativity flows through everything we do, from brainstorming sessions to final executions, pushing the boundaries of what is possible. Together, we are not just shaping the future of advertising - we are shaping the future of possibility itself.
AS THE CEO, WHY I DO WHAT I DO
As the CEO, I do what I do because seeing the transformative impact of our efforts, alongside my team and our clients, fuels my soul and drives me to push boundaries and defy expectations.
As the CEO of CENTRIC, my primary focus is to uphold and nurture our collective vision while empowering our team members, clients, and target audiences to reach their fullest potential. I am passionate about advocating for the significance of a brand's purpose – not only for its internal team and clients but also for its customers and the broader community. Through speaking engagements and blogging endeavors, I strive to emphasize the intrinsic connection between a brand's values and its impact on both customers and the community, illustrating how this correlation directly influences return on customer and community impact.
CEO’S FOCUS
MEDIA VISIBILITY
CENTRIC and its clients have garnered widespread media coverage across global news networks, podcasts, and social media platforms. The CEO and her team are sought after by prominent newsmakers and influencers, and recognized as thought leaders in the realms of customer impact, multiculturalism, diversity marketing, and the scaling of advertising agencies.
AWARDS
CENTRIC, a globally recognized agency, is dedicated to uplifting lives through innovative solutions and impactful initiatives. Our accolades include recognition as the Fastest Growing Company, Best Places to Work, Woman-Owned Business of the Year, Women in Advertising of the Year, Creative Agency of the Year, Technology Innovation of the Year, and inclusion in the prestigious Inc. 5,000 list.
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