Photo + Video

The team shot, edited and distributed 45 videos over the last financial year.

YouTube: Our Youtube following increased by 50% this year We now have 306 subscribers to our channel.

All of the videos we make are stored on the YouTube channel, whether public or unlisted (for internal use only)

Our most popular videos are short with a community element such as local people profiles, events, wild animals, or capital project results

Our least popular videos are long (over 2 minutes) with lots of dialogue This can be attributed to lack of visual appeal, poor audio, and public apathy about the topic

60,000 40,000 20,000 0

42.9%

Video retention and acceptance: This indicates how long people watch our videos for. It is no surprise that the shorter videos are much better received than the longer ones Also, videos with a 'community aspect', like an event recap are much more well received than informational videos or the Mayor speaking

42% of our audience only watches a video for the first 3 seconds This means, we really need to work on capturing our audience right from the start

Reels and stories: Facebook stories and Instagram reels are a quicker and more informal way or creating video content that is receiving much more uptake than a traditionally edited video This was tested successfully at Queensland Day Park Run

13.9%

3 second views 15 second views 1 minute views

Topperformingvideosbyorganicengagement

Water recruitment

March Against Domestic and Family Violence

Meet the Trainees series Sports and Recreation Awards