Facebook Social media

Our Facebook following increased by 13.1% since July 2022.

Since June 2022, there has been more conversation and engagement on Facebook. Generally, sentiment is positive or neutral, with only 7% of total Facebook interactions being negative This is down by 1% since June 2022

We currently have 13,256 followers on the Central Highlands Regional Council Facebook page From July 1 2022 to June 2023, we received 1,115 new Facebook followers (a 13% increase from the previous year). Our Facebook page visits have increased 150% over the past year, and our reach has increased by 65%

Total sentiment has increased by 232% since the previous financial year. This means more people are engaging with our Facebook posts and providing positive, negative or neutral comments/reactions. Overall negative sentiment has decreased by 1% since the last financial year

Our highest achieving organic post was informing the public about a caretaker position for Bedford Weir This post was on a screen 20,775 times (impressions), reached approximately 19,488 people, and was engaged 659 times (likes, shares, comments).

A 'win' for the PRE team this year related to Facebook is the ability to now post as council in specific groups like the Emerald Community Awareness Board Previously, this was not something that was allowed by Facebook With this new ability, we can target specific audiences and allows the community more ability to interact with our content

Paid social media advertisements (ad) are another initiative the PRE implements and promote as a successful method for reaching audiences, informing the public and engaging with our community members In the past financial year, we ran 104 paid social media ad campaigns on Facebook Our highest-performing Facebook ad promoted Sam Thaiday for the Sport and Active Recreation Awards This ad received 612 link clicks which translated to about $0.33 a click. The ad reached over 31,244 people and made over 78,210 impressions Our total amount spent on this ad was $200

Subjectively, other high-performing post types include a personal element, photos accompanying a good news story, capital project updates, #flashbackfridays, and profiles on volunteers and Australia Day award winners. The PRE prescribes a successful post as one that generates positive conversation in the comments section and is shared by community members