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Our LinkedIn channel is dedicated to celebrating the achievements of staff.
During this financial year, the strategy for LinkedIn was to focus on the internal achievements of CHRC staff. The goal was to post at least once a week Previously, it was a rare occasion that anything was posted to LinkedIn
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From July 1 2022 to June 2023, we received 3,289 page views and 1,459 unique visitors
In particular, we made it a point to post our weekly 'internal vacancies' post on LinkedIn as LinkedIn is a very specific audience of job seekers and professionals
Other popular posts included a video of the march against Domestic Violence, a promotion for an event geared to Business Leaders *Our Region, Our Vision', and the results of our activation at CQ University's Career Day
Our impressions hover consistently around the 500 mark. However, spikes occurred on 24 November 2022 (disaster management preparedness and CQ RMC Rural Management Challenge posts) It is noted that our regular current vacancies posts are well received and often reposted. Our ‘welcome new starter’ posts each month are also very popular, with many comments and reactions
Nogoa November and the tribute to the late Queen Elizabeth II were also popular posts with a significant uptake of click through and reposts/ reactions
As of June 2023, our LinkedIn page has 2,259 total followers, which has increased organically over the last year Compared to other local councils Gladstone Regional Council and Western Downs Regional Council, we are on par. Mackay Regional Council takes the lead with 8,869 followers They post much more frequently than we do, which is worth exploring if we want to grow our presence in this area.
A poster created for the Youth survey campaign using our brand colours in a creative way.
