Marketing político Segunda edición Alejandro E. Lerma Kirchner, Sergio Bárcena Juárez, Romeo Vite

Page 40

( / * 5 & ."3,

0 $ * 5 ± 10 &TUF MJCSP FT VOB HVÎB PSJHJOBM BDDFTJCMF Z QSPGFTJPOBM RVF UJFOF EPT QSPQÓTJUPT GVOEB NFOUBMFT FM QSJNFSP FT FM BDBEÊNJDP DPO FM RVF TF CVTDB TBUJTGBDFS MBT OFDFTJEBEFT EFSJWBEBT EF MB FOTFÒBO[B EFM NBSLFUJOH QPMÎUJDP FO MBT JOTUJUVDJPOFT EF FEVDBDJÓO TVQFSJPS Z EF QPTHSBEP &M TFHVOEP FT BQPZBS BM MFDUPS RVF CVTDB FOUFOEFS FM DPN QMFKP ÃNCJUP FMFDUPSBM ZB RVF PGSFDF MJOFBNJFOUPT BNQMJPT Z BDDFTJCMFT BQMJDBCMFT B MBT UBSFBT EF DBNQBÒB BTÎ DPNP B MB QFSNBOFODJB QSPBDUJWB EF MB TJNQBUÎB DJVEBEBOB FO FM FKFSDJDJP EFM HPCJFSOP 1BSB MPT QBSUJEPT QPMÎUJDPT Z MPT DBOEJEBUPT PGSFDF IFSSBNJFOUBT ÙUJMFT QBSB FM EJTFÒP Z MB FMBCPSBDJÓO EF QMBOFT QSPQBHBOEB Z BDDJPOFT FGFDUJWBT EF DBNQBÒB NJFOUSBT RVF B MPT HPCFSOBOUFT MFT QSFTFOUB MPT NFEJPT QBSB JOWFTUJHBS MBT OFDFTJEBEFT Z BT QJSBDJPOFT TPDJBMFT FM EFTBSSPMMP EF TPMVDJPOFT BDFQUBCMFT Z BUSBZFOUFT BTÎ DPNP MB DPNVOJDBDJÓO QFSTVBTJWB $PNP BTQFDUPT OPWFEPTPT FO FTUB FEJDJÓO TF JODPSQPSBO UFNBT DMBWF DPNP MPHÎTUJDB FMFDUPSBM UFPSÎBT EFM DPNQPSUBNJFOUP Z VO NPEFMP MBUJOPBNFSJDBOP EF TJTUFNB FMFD UPSBM "TJNJTNP TF JODMVZF MB BQMJDBDJÓO EF MPT OVFWPT NFEJPT RVF PGSFDF FM BWBODF UFDOPMÓHJDP FO FTUB NBUFSJB DPNP FM VTP EF MBT SFEFT TPDJBMFT QBSB QSPQÓTJUPT EF PSHBOJ[BDJÓO DPNVOJDBDJÓO Z QSPTFMJUJTNP %F JHVBM NBOFSB TF JODPSQPSB VO NPEFMP JOUFHSBEPS RVF TF EFOPNJOB -PT EJF[ QBTPT QBSB MPHSBS FM ÊYJUP FMFDUPSBM FM DVBM QSF TFOUB SFDPNFOEBDJPOFT QVOUVBMFT QBSB HBOBS VOB FMFDDJÓO ISBN-13: 978-607-522-460-2 ISBN-10: 607-522-460-2

Visita nuestro sitio en http://latinoamerica.cengage.com

9 786075 224602


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
Marketing político Segunda edición Alejandro E. Lerma Kirchner, Sergio Bárcena Juárez, Romeo Vite by Cengage - Issuu