Strategic Plan Goals

STRATEGIC PLAN

25 YEAR GOAL OUR MISSION

Our mission is to preserve our agricultural heritage and flourish as a close-knit, ever-growing Celina family during the explosive and planned growth of our City. We will provide a unique and extraordinary quality of life complemented by a significant array of high-tech and desirable businesses, agritourism assets, unique destinations, and connections.

The Strategic Plan for the City of Celina was originally adopted by City Council in 2018. The Strategic Plan has been amended to reflect the growth, vision, and objectives of the City. The most recent Strategic Plan was adopted in Winter 2023.

Be the LIFE CONNECTED. City

Living a Life Connected. is not just our tagline, it’s our mission that extends into every decision made. Life Connected. touches on the social and physical aspects of connectivity. Objectives within this Strategic Plan goal touch upon quality of life enhancements that aim to keep residents invested long-term.

OBJECTIVES

• Create library learning partnerships, including youth services

• Create an Explorer Program for both the Fire and Police Departments

• Create an Arts and Culture Master Plan

Be the UNIQUE City

Celina is known for its small town charm, and nothing exhibits this better than our historic Downtown. This Strategic Plan goal seeks to preserve Celina’s unique heritage through fortifying and expanding Downtown. Celina carries these unique attributes to other planning efforts around the City and infusing its agricultural past into City projects. Furthermore, this Strategic Plan goal seeks to embrace future residents through tradition and heritage efforts that share our story.

OBJECTIVES

• Develop an optional Single-Family Smart Home Program

• Revise Neighborhood Vision Book

• Improve Preston Road gateway and corridor

Be the City Built of the FUTURE CONNECTED to the Past

How does Celina maintain its unique qualities while experiencing population growth? This Strategic Plan goal seeks to connect current and future residents to Celina’s unique past. Objectives in this Strategic Plan goal include recommending future projects that reflect Celina’s unique culture.

OBJECTIVES

• Develop a Commercial Integrity Program

• Create Ousley Park Master Plan

• Safety and security are two of the most basic human needs, and one of the biggest drivers of quality of life in cities. Public safety and emergency services are a strength, and we intend to fortify them.

Be the City of SERVANT LEADERS

This goal speaks to our organizational culture to attract and retain the right employees in the right role, who are motivated to serve the community. The philosophy of Servant Leadership puts the needs and growth of others first. A part of Servant Leadership that is especially important to public servants is financial stewardship. As keepers of residents’ trust, we will utilize time, money, staff, and property wisely.

OBJECTIVES

• Create Employee Engagement Program

• Create and implement an Ethics Training Program

• Create videos for annual policy training

Be the City of INNOVATIVE INFRASTRUCTURE

Infrastructure innovation is a necessity in a high-growth city. With limited resources and a high demand for new infrastructure, a creative approach is required when addressing funding mechanisms. This Strategic Plan goal speaks to adopting innovative infrastructure policies and projects that ensure a sustainable path for growth.

OBJECTIVES

• Implement Downtown Capital Improvement Project Strategy

• Identify, design, and install fiber infrastructure

• Provide WiFi in public spaces

Be the City of the SMALL BUSINESS

Small business is one of our biggest strengths and opportunities. It represents the heart of our community, and we recognize its importance to our quality of life and economic development. Objectives in this Strategic Plan goal include adopting policies, codes, and ordinances that cultivate the right environment for small businesses to thrive.

OBJECTIVES

• Create micro-grant program with the Economic Development Corporation

• Hire a Development Liaison

• Hire a Downtown Manager

Be the City that SHARES OUR STORY

We want to share our story through what we say, what we publish, the improvements we construct, and the things we do. This Strategic Plan goal will focus on sharing who we are as a City.  By infusing these communication strategies through each Strategic Plan goal, we will successfully communicate the stories, efforts, events, and information that matter to residents.

OBJECTIVES

• Create Celina ISD / City Orientation and History Programs

• Showcase Celina’s heritage by adding art from local artists to city buildings

• Highlight our story through external media outlets and professional organizations both locally and nationally