CEDIA Training at ISE 2019

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at ise 2019

Learn more to earn more


LEARN, DISCOVER, BE INSPIRED As the home technology industry continues to grow and competition increases, it’s the well-trained and skilled firms that rise to the top. Professional development is a must at every level, and what better place to elevate your skills than ISE 2019.

To make it easier for you to choose your sessions, use the key below, which is used throughout this guide to identify each of the three key education tracks, and discover which courses are right for you.

In this guide, you’ll find information on CEDIA’s packed education programme. These 30+ training courses provide the perfect opportunity to learn new technical skills, discover emerging technologies, and be inspired for business growth and success. No matter what your current skill set is within the industry, CEDIA offers something for everyone at ISE — all in one place, all in one week.

TECHNICAL Learn core skills to progress your technical capabilities at all levels. EMERGING TRENDS Dicover emerging trends and the leading edge of the industry to plan for a strong future.

CEDIA Talks will also return to ISE 2019, hosted on the CEDIA booth each day of the show. These free, 20-minute sessions will explore a variety of exciting industry topics, with no need to book in advance. Throughout the week CEDIA will also hold ‘fireside chats’, where winners from the 2018 EMEA CEDIA Awards talk through their projects, outline the challenges they faced, and explain the reasons behind their successes in front of a live audience. There will also be free-to-attend demos of the award-winning cinema design software, The CEDIA Designer, hosted by founder and creator Guy Singleton. You can find out more about CEDIA, our full training programme, and what‘s next for our members by visiting iseurope.org/cedia-education or onsite at the CEDIA stand, 1-E20.

BUSINESS Be inspired to develop new levels of success.

MEMBER

NON-MEMBER

90 MINUTES

€89

€119

HALF DAY

€155

€220

ALL ACCESS PASS

€325

€400

We look forward to seeing you at ISE 2019!

BOOK NOW AT ISEUROPE.ORG/SHOP ALL PRICES ARE EXCLUSIVE OF VAT, CHARGED AT 21%.


TAKE A DEEPER DIVE INTO IMMERSIVE CINEMA DESIGN

Joel Silver, Imaging Science Foundation

Anthony Grimani, Grimani Systems

Theo Kalomirakis, TK Theatres

The CEDIA® Home Cinema Design Masterclass is a full day course at ISE 2019, which will be taught by the world’s three renowned experts in the field. Taking place at the RAI on Monday 4th February, the Home Cinema Design Masterclass will help delegates learn the secrets of high-performance home cinema design, and maximise their knowledge in the strongest revenue generating sector of the industry. It will feature three ‘deep dive’ sessions focused on video performance, advanced audio techniques, and the cinema environment. Joel Silver, Founder of the Imaging Science Foundation (ISF), will bring all this experience to bear in his workshop: “How bright does a projected image need to be?”. He will discuss in detail the impact of emerging video standards and technologies on the desired brightness levels for home cinema, focussing on HDR within a projection-based environment. Anthony Grimani, President of Grimani Systems, is a highly respected expert in home cinema design and acoustics. He will explore and discuss one of the most tricky of all design topics — managing bass performance for multiple seats. Various options will be discussed alongside the influence of room layout and construction on achieved bass performance. “The Father of Home Theater,” Theo Kalomirakis of TK Theatres has designed some of the finest private cinemas for movie stars, sports legends and world leaders. Theo will share his experience balancing performance, aesthetics, and usability in a high-end home cinema, exploring room construction, layout, interfaces, and environmental controls. The session will round out with a panel Questions & Answer session where students will have the rare opportunity to submit questions on any aspect of home cinema design to this most esteemed expert group.

MEMBER

NONMEMBER

Attendees will leave this session with a free one-month trial (worth €85) of The CEDIA Designer’s Home Cinema Pro level tool.

€300

€400

BOOK NOW AT ISEUROPE.ORG/SHOP ALL PRICES ARE EXCLUSIVE OF VAT, CHARGED AT 21%.


TUESDAY 5TH FEBRUARY With a packed 30+ course education programme in place, CEDIA’s in-depth courses will give attendees a fantastic opportunity to learn core skills to progress your technical capabilities, discover emerging trends and new technologies, and be inspired to develop new levels of business success. Future Technologies: The Silicon Valley Scoop

Essentials of Audio-Visual Rack Design

Rich Green Tuesday 5th

Nick Pidgeon 09:30 - 11:00

This popular course provides a new perspective on stampeding technologies, their importance, and how they can make you more profitable. Learn about dozens of new technologies that are emerging from the secret labs of Silicon Valley. This course is a perfect precursor to the ‘Design Thinking & Client Discovery Workshop’ where you will learn how to implement these new technologies into cutting-edge design.

New Battery Technologies and Energy Storage Ken Erdmann Tuesday 5th

09:30 - 11:00

With the exponential growth of electronic technologies in the home, an updated power infrastructure is needed. All electronic hardware connected to the home’s alternating current mains requires a conversion to direct current power to function. This conversion is outdated and unsuited to future growth of the electronic home — storage and readily available DC power for the electronic devices scattered through out the residence is of paramount importance. This course will cover DC power distribution, new and better battery technologies, and how this approach will improve the performance, efficiency, and economy of the home’s electronic systems. We will discuss the need for better and safer batteries, and the challenges associated with current energy storage technology. After Lithium Ion, what’s next and how will it be better?

Managing for Success: Striking a Balance Between Doing and Managing Leslie Shiner Tuesday 5th

Tuesday 5th

Audio-visual rack design demands an intelligent and informed approach. Done well, it can help save time and cost on your project whilst minimising equipment reliability and performance issues down the line. Best practice rack design will also help ease system servicing, maintenance, and upgrade work in the future. This course will give delegates a clear, structural methodology for rack building, from planning through to future servicing. It will underline the importance of predesign considerations, including environment and space planning, system design, and security, and will also explore in detail the design process itself. Delegates will look at the impact of their design and how it affects final rack type and product selection, the cabling plan, electrical requirements, and thermal and power management issues.

Wire, Wireless and Fibre — Understanding Bandwidth Simon Buddle Tuesday 5th

11:30 - 13:00

Our thirst for data is huge. With 4K and even 8K video on the horizon, it’s about to get even bigger! If you want to deliver reliable data (especially for video) then you need to understand bandwidth. In this course, we’ll start by looking at binary data. We’ll then use simple bandwidth calculations to understand how much bandwidth each system needs, and compare those bandwidth requirements with the capacities available from common carriers. Attendees will leave with a clear understanding of data, bandwidth, and capacity. They will also be able to assess and apply bandwidth figures to real-world situations.

Luxury Sales: Client Discovery and High Performance System Design Rich Green and Jan Martens

09:30 - 11:00

Just because you are really good at doing your job doesn’t mean you are automatically good at managing others. You’ve mastered your craft and now you have staff. As you grow, you must understand how to delegate and spend more energy managing instead of doing the actual work. Process makes profit a repeatable event and it is only through good management skills that the process can be created, organised, delegated, and followed. This session will help you learn to successfully manage employees and become a better manager to avoid growing beyond your own level of competence. By evaluating management skills and recognising limitations, you can find the balance between doing and managing. Learn the steps of successful delegation and how to develop a plan to avoid micromanaging staff and become a better manager.

11:30 - 13:00

Tuesday 5th

11:30 - 13:00

CEDIA members either admire or abhor luxury sales. It’s true that huge projects can make you fabulously successful or they can kill you. Jan Martens and Rich Green have seen the good, the bad, and the ugly, and will share their deep experience working with some of the most challenging and rewarding clients in the world. Do you want to be inspired? Take this class and learn how to think big, really big.

Next Generation Display Technologies

Register now at iseurope.org/cedia-education

Mike Heiss Tuesday 5th

11:30 - 13:00

Displays have changed quite a bit since they were big round tubes inside wooden cabinets displaying, depending where you lived, 405, 525, 625, or 819 lines of resolution. Today we have advanced flat panels and projectors with enough acronyms to fill a dictionary. HD, 4K, UHD, 8K, HDR, WCG, HFR, HDR-10, OLED, and many more. How do all of these things work, what is hot today, obsolete tomorrow, and what is coming down the display pipeline? Will LED-Direct and micro-LED replace projectors? What is a Light Field Display? What’s the “next big thing” and how does it all impact your trade? This is the place to be to get the answers!

Programming vs Configuration — The Pros, Cons, and what is right for your business Doug Jacobson Tuesday 5th

11:30 - 13:00

Delivering the ultimate user experience at speed, without compromise and maintaining profit, is one of our industry’s biggest challenges. As technology evolves and clients become savvier to the DIY solutions and price points available, what is the best way to achieve this ultimate goal of speed of deployment, incredible user experience, and business profits? In this quick fire and interactive session, Doug Jacobson, Director of Residential Technology at Crestron, will discuss and debate the pros and cons of programming a custom solution vs a more locked-down “configurable” solution, and how using the right methods at the right time can help you maximise your business potential.

Home Theater Audio and Acoustics Part I Anthony Grimani Tuesday 5th

14:00 - 17:00

Part one of a comprehensive series where you will learn the basics of sound, sound reproduction, transmission, and reflection. Walk away knowing how to analyse room size and shape and predict audio performance for the best surround-sound designs.

How to Win at Useability — User Experience Workshop Geoff Meads and Mark Warburton Tuesday 5th

14:00 - 17:00

Ever wondered why you always seem to return to the same apps, websites, and devices? User Experience Design (or ‘UX’) is a design ethos that seeks to present controls in an easily understandable, human-friendly manner that keep users coming back for more. Using examples (both good and bad) from hardware, software, apps, and websites, it explores the emotive side of user interfaces and how, when designed well, they can deliver more than just function.


TUESDAY 5TH FEBRUARY HDMI 2.1 Update David Meyer Tuesday 5th

14:00 - 15:30

Developed by CEDIA with the support of HDMI Licensing Administrator, Inc., this class distils and summarises the key features and functions of the HDMI 2.1 specification. Learn about the new video formats, enhanced audio, new frame transport, all new encoding with unprecedented integrity protocols to assist installations, and of course, a big leap in bandwidth with a new cable speed. It’s the biggest change to HDMI since its inception in 2002. So how can you ensure the infrastructure you install now will be future ready for HDMI 2.1? This class is for all AV professionals with an interest in HDMI, with tips and advice from CEDIA’s leading HDMI Subject Matter Expert.

Growing Your Business Without Going Out Of Business: Making Major Steps While Maintaining Your Margins

sales, your profit is cut in half? The industry today is tiered with integrators of specific sizes, but there are wide gaps between growth stages. This session will discuss why, as an integrator, you can’t grow slowly and steadily, but have to make incremental jumps. Discover the cause of the growth plateau and why it occurs in the construction industry.

Completing a Project — The Last Five Percent Simon Buddle Tuesday 5th

16:00 - 17:30

Enhance your project management skills by exploring the most common problems with completing projects and the tried-and-trusted techniques for conquering them. By identifying factors at each stage of a project that help or hinder completion, you will achieve increased efficiency and the potential for increased profits!

Z-Wave, Zigbee, and Bluetooth: Oh My! Mitchell Klein Tuesday 5th

16:00-17:30

Wi-Fi is ubiquitous (and challenging), and you already have your favorite control system. So, what is Z-Wave, Zigbee, and Bluetooth, and why should you care? If interoperability is the Holy Grail, writing device drivers are the crusades. As more and more “hero” products populate the minds and homes of our clients, integrators must become receptive to specifying and installing them. It has become essential to understand what protocols these products are using for control, what these platforms can and cannot do, and how they differentiate from each other. We will explore which platforms are compatible with your favourite control system, and some of the latest developments in the war of interoperability.

Leslie Shiner Tuesday 5th

14:00 - 15:30

Why is it that when you suddenly double your

WEDNESDAY 6TH FEBRUARY Fibre Optic Workshop: Understanding High Bandwidth Infrastructure Cameron Smith Wednesday 6th

09:30 - 12:30

Twisted pair cable maxes out at 10Gbps, but 4K@60 4:4:4 requires an 18Gbps infrastructure — what’s an AV engineer to do? This seminar explores the proliferation of fibre optic cabling and the associated technology, including a handson workshop for termination and handling.

The Business Operations Makeover Leslie Shiner Wednesday 6th

09:30 - 12:30

Businesses don’t plan to fail, but many do fail to plan — the result can be the same. This session is designed to provide practical and established methods for business owners and managers to apply. Project management, resource management, financial management, and profitability are tied together: your company’s profits are based on your ability to deliver completed projects with limited resources within a given budget and time frame. However, even with good financial management, you may not know how much it costs to produce the job, or how much it costs to run your company. A clearly defined plan of action and operations

management road map will enable contractors to do the right job at the right price and realise all the profits necessary to thrive in today’s business world.

Marketing Tools and Tactics: Developing a Strategy for Success Geoff Meads and Jeff Hayward Wednesday 6th

09:30 - 11:00

How should integration businesses promote themselves to potential customers? What does a marketing strategy look like? How can you create and implement a plan on a tight budget, use data effectively, and measure the results of what you do? Our experts look at a range of tools and tactics, from SEO and PR, to advertising and social media. This practical session will cover the key areas of modern-day marketing that will drive your business forward.

New Technologies Update 09:30 - 11:00

This fast-paced presentation will bring you up to date on the latest technology trends, including video display and distribution, content distribution, audio formats, connectivity and connection, local networking technologies, broadband delivery, 5G and Wi-Fi advancements, and connected devices. This is the place to get

Register now at iseurope.org/cedia-education

Lighting Controls — Embracing Emerging Trends Sam Woodward Wednesday 6th

11:30 - 13:00

Why is equipment vanishing from my rack/riser? What does the transition to digital lighting control mean in terms of time and materials for the integrator. This course will explore new paradigms in lighting control including DALI, wireless lighting control, and human-centric lighting. We will discover how to design with reliability, avoid unintended interference and manage new project workflows. We’ll also dive into the new TM-30 metrics for lighting performance.

Long Range UHD Transmission Jack MacDougall

Mike Heiss Wednesday 6th

the top-level picture on the current state of all the technologies that drive your business and where they will take us in the next 18 to 36 months.

Wednesday 6th

11:30 - 13:00

What’s happening with high-bandwidth HDMI signal delivery? Truthfully, no category cabling HDMI transmission method (HDBaseT, SDVoE or AV over IP, etc.) is 100% uncompressed at the highest data rates. This course will explore the pros and cons of the available options and how these differences will affect your installations. We will examine the visual differences between


WEDNESDAY 6TH FEBRUARY compressed and uncompressed methods, demystify the many certification processes including HDMI Cert., HDMI Cert. Premium, HDMI Premium Active Cert., and more, and will look forward at emerging trends in HDMI interconnect and CI certification.

Better, Faster, Brighter Pixels: Understanding Next Generation Video David Meyer Wednesday 6th

14:00 - 17:00

High Dynamic Range, Wide Colour Gamut, Deep Colour, High Frame Rate, 8K. Each of these advancements enhances video performance well beyond legacy, but it’s in their combination that video can truly evolve to the next generation. This class will enhance your knowledge and understanding by exploring these various elements of video, the many standards behind them, and how they combine to meet or exceed human vision capability. It also includes bandwidth implications and cabling advice for future compatibility.

Home Theater Audio and Acoustics Part II Anthony Grimani Wednesday 6th

14:00 - 17:00

By building upon existing knowledge gained from Home Theater Audio and Acoustics, Part I, this session will explore how loudspeakers work,

specification fact and fallacy, and audience and room size configurations.

above elements, for a much bigger and better viewing experience.

AI Assistants Grow Arms and Legs to Become Robots!

Low Frequency Management — Optimising Impact

Rich Green Wednesday 6th

Digital Assistants powered by AI will become our guardian angels, pervading all aspects of our lives. They can take many forms, or no form at all. Rich Green will dive into the wild world of the physical embodiment of AI, aka robots. Learn how robots in all their outrageous manifestations will work for us and how digital assistants can breathe life into our physical surroundings.

Designing for Micro LED Screens For the Home Kris Hogg & Alex Ingram Wednesday 6th

Patrice Congard

14:00 - 15:30

Wednesday 6th

16:00 - 17:30

This session will explore a new approach to optimising time response for complex home theatre audio installations, particularly focussed on the low frequency playback. System design will be investigated and explained, covering the importance of the time domain response, how to design an audio system for optimum low frequency impact, and increasing the optimal listening area beyond the prime listening position.

What is Overhead and Where is Profit?

14:00 - 15:30 Leslie Shiner

What is a Micro LED Screen and what does the future hold? Representing a significant improvement on standard LED technology, Micro LED Screens are the next big thing to dominate the market. This course will explore the design requirements of Micro LED Screens, including the optimum viewing distances, substrate and ventilation, and the audio experience. It will also cover the commissioning and calibration processes, so you can ensure you’re well equipped to integrate Micro LED Screens into your client’s home with a design that maximises all of the

Wednesday 6th

16:00 - 17:30

This session will help you understand the components that make up overhead and affect your profit. We will work through practical examples to help define your own overhead to be used for both estimating as well as pricing purposes. You will learn how to determine your break-even point to improve profitability. Discover how you can make more money by understanding the nature of your costs.

CEDIA Talks TUESDAY 5TH FEBRUARY 2018 What’s so Human Centric about Human Centric Lighting?

11:00

Sam Woodward

The five W’s of 5G

14:00

Michael Heiss

Web 3.0 the Spatial Web

16:00

Rich Green

DC Microgrids and Power Quality in the Home

11:00

Ken Erdmann

Will Direct LED replace two-piece projection

14:00

Michael Heiss

From Fire to Photons

16:00

Sam Woodward

Cinema grades, CEB22, CEB23, Designer facts

11:00

Peter Aylett

Mass Sensorization

14:00

Christiaan Beukes

Wi-Fi 6... The answer To Your Wi-Fi Woes?

16:00

Geoff Meads

Winning the Home with Wellness

11:00

Julie Jacobsen

What does AI actually mean?

14:00

Rich Green/Peter Aylett

WEDNESDAY 6TH FEBRUARY 2018

THURSDAY 7TH FEBRUARY 2018

FRIDAY 8TH FEBRUARY 2018

Register now at iseurope.org/cedia-education


THURSDAY 7TH FEBRUARY Advanced Lighting Design for Cinema Designers Sam Woodward and Guy Singleton Thursday 7th

09:30 - 12:30

When most people think about engineering a home cinema, discussions revolve around speakers, screens, immersive audio codecs, and room EQ. Whilst all critical, these elements pale into relative insignificance compared to engineering the actual room itself correctly. In the room design, lighting is a critical element as it will contribute to aesthetics, safety, image contrast, image colour uniformity, and creating a more social space. This course is a deep dive into how to correctly design lighting in high performance AV spaces to maximise all of the above elements.

AV-over-IP Methods, Formats, and System Design David Meyer Thursday 7th

09:30 - 12:30

Distributing video over an IP network is fast gaining preference over matrix or splitter based distribution systems, from professional post-production through to commercial and residential applications. This all new course is CEDIA’s deepest ever dive into the workings of AV-over-IP, preparing the learner with knowledge about current and emerging compression codes and standards, network speed and latency implications, maintaining video features such as HDR, and best practices in infrastructure and system design. It includes an interactive demonstration workshop with HDMI-based solutions for small or large residential and commercial installations.

Designing Ethernet and Wireless Networks Geoff Meads Thursday 7th

09:30 - 12:30

“The IP network is the backbone of every modern custom installation and the number of connected devices is ever growing. With this in mind, it is now crucial that the fundamental design of any home network is robust and well conceived. It is no longer good enough to just ‘plug it in to any available socket’! This course will explore all aspects of modern network topology including traffic flow, infrastructure planning, connectivity options, and planned redundancy. During the session, students will work in groups to develop a robust network that will be stable for an initial — and developing — list of connected host devices. We will cover wired and wireless connectivity as well as host devices from the AV, computing, and mobile worlds.”

Wellness is the New Luxury Julie Jacobson Thursday 7th

showing that properly designed indoor spaces can improve productivity, focus, memory, sleep, moods, and overall mental and physical health. This presentation addresses the compelling research behind “well building” initiatives, the huge business case for wellness design, and the big opportunity for home technologists. There are now certifications for “well building” design, a booming market for “wellness travel,” and a worldwide movement towards “well-work” offices and “well-stay” hotels.”

5G: Everything you Need to Know Mike Heiss Thursday 7th

5G is more than just the next version of mobile phone communication. It is a truly transformative technology enabler that means more than just greatly increased data speed and very low latency. With the potential to make everything talk to everything else the application impact will touch VR/AR, autonomous vehicles, industrial and medical devices, and much more. The initial rollout of 5G will raise as many questions as it provides answers and solutions, and in this comprehensive course, CEDIA Fellow Michael Heiss will give you the background you need to prepare for 5G, and what you need to know to include it in your networking and device tool kit.

Home Theater Audio and Acoustics, Part III Tony Grimani Thursday 7th

14:00 - 17:00

This is part three of a comprehensive series that teaches participants how to deliver the best results in surround-sound system designs. Applying the knowledge gained from “Home Theatre Audio and Acoustics, Part I and Part II,” this session helps students ensure theatre surround systems work in the “real world.” Learn best practices on proper speaker and subwoofer selection and placement.

KNX 101 — System Design and ETS Programming

09:30 - 11:00

Imagine waking up to a virtual sunrise created by ambient lighting, along with nature scenes projected onto the wall, crickets chirping from the speakers, warm air circulating, and the “fresh smell of morning” dispensed through scent diffusors — just like the cavemen had. The science is real, and the business opportunities are immense. Wellness research abounds these days,

11:30 - 13:00

Mark Warburton Thursday 7th

14:00 - 17:00

The KNX open protocol is extremely powerful and flexible but the underlying infrastructure still needs to be designed correctly to work effectively. This brand agnostic seminar will look at how the topology works and the steps you can take to guarantee the reliability and stability on even the

Register now at iseurope.org/cedia-education

biggest project. The class will then explore the different ways in which third-party systems can interface to KNX and the best practices to ensure both systems can operate to their full potential.

Technology, Consumer Trends, and Business Strategy Workshop Peter Aylett & CEDIA Tech Council Thursday 7th

14:00 - 17:00

Driven by the CEDIA Tech Council, this intensive session explores how both consumer and technology trends will affect attendees and their businesses within the next five years. Suitable for both suppliers and installation companies, the session will start with a lively debate on top technology and market trend predictions. Following this, the group will work to develop actionable strategies to embrace opportunities and mitigate threats. Participants can expect to leave well equipped to plan for a strong future in a time of industry change.

Making Multi-room Audio a Better Profit Stream for Your Business Hugo Fitzjohn Thursday 7th

14:00 - 15:30

On-demand streaming services now account for more than 50% of our total audio consumption and provide a great opportunity for integrators to significantly improve the experience for their customers whilst increasing profitability. As an industry, we should embrace how consumers choose to listen to music and move away from the more rigid, inflexible methods and setups. We’ll look at the size and shape of the market space and investigate common service providers and the options to integrate these services into multiroom systems.

Upselling Fibre Optic Installations Cameron Smith Thursday 7th

16:00 - 17:30

Fibre has become a necessary part of audio-visual installations thanks to 4K HDR, 8K, and everincreasing network bandwidths. But how do you convince your customer that paying more for fibre is in their best long-term interest? This session explores why fibre is necessary and how to craft an effective selling strategy that will improve your customer’s AV experience while increasing your profitability.


See the Greatness The Next Generation Display Technology

Witness the Next Generation Display technology is in a perpetual state of renewal with the goal of delivering the optimal viewing experience. Pioneering yet another new name in the ďŹ eld, Samsung presents The Wall, the next generation of display technology redeďŹ ning what it means to deliver a one-of-a-kind viewing experience. See the greatness of true visual innovation.

https://displaysolutions.samsung.com/led-signage/the-wall


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