ISE 2020 Professional Development Guide

at ise 2020

LEARN, DISCOVER, BE INSPIRED

LEARN, DISCOVER, BE INSPIRED As the home technology industry continues to grow and competition increases, it’s the well-trained and skilled firms that rise to the top. Professional development is a must at every level, and what better place to elevate your skills than ISE 2020.

In this guide, you’ll find information on CEDIA’s packed education programme. These 30+ training courses provide the perfect opportunity to learn new technical skills, discover emerging technology trends, and be inspired for business growth and success. No matter what your current skill set is within the industry, CEDIA offers something for everyone at ISE — all in one place, all in one week.

CEDIA Talks will also return to ISE 2020, hosted on the CEDIA booth each day of the show. These free, 20-minute sessions will explore a variety of exciting industry topics, with no need to book in advance. We will also be contributing some excellent content in the main stage theatre, including explainers about the latest technology and tips on achieving the best possible success in the AV industry.

To make it easier for you to choose your sessions, use the key below, which is used throughout this guide to identify each of the three key education tracks, and discover which courses are right for you.

TECHNICAL Learn core skills to progress your technical capabilities at all levels.

EMERGING TRENDS Discover emerging trends at the forefront of the industry to plan for a strong future.

You can find out more about CEDIA, our full training programme, and what’s next for our members by visiting iseurope.org/cedia-education or on-site at the CEDIA stand: 1-E20.

BUSINESS Be inspired to develop new levels of success.

We look forward to seeing you at ISE 2020, and hope you’ll join us in a final farewell to Amsterdam!

CLASS TYPE

90-min session

Half-day session

CEDIA Pass

Cybersecurity Workshop

EARLY BIRD DISCOUNT UNTIL 8 JANUARY 2020

MEMBER

€89

€155

€325

€275

-30%

NONMEMBER

€119

€220

€400

€375

-30%

BOOK NOW AT ISEUROPE.ORG/CEDIA-EDUCATION ALL PRICES ARE EXCLUSIVE OF VAT, CHARGED AT 21%. EARLY BIRD PRICING FINISHES 8 JANUARY 2020.

New for ISE 2020, the CEDIA® Cybersecurity Workshop provides an in-depth look at the concepts of network security and privacy.

Taught by industry experts from around the world and designed for both residential and commercial integrators as well as manufacturers, the one-day workshop will take place on Monday 10th February at the Hotel Okura, Amsterdam.

Park Technical College, Wisconsin. Jeff is currently a full-time faculty member and lead Instructor of the Computer Information Systems — Network Specialist programme.

He is also the author of the Microsoft Technology Associate (MTA) Certification “Security Fundamentals” Exam Review Kit: a series of review lessons that serve as a resource and guide for teachers and faculty.

In the age of the Internet of Things, residential networks and connected devices have greater potential to be exploited. In response, CEDIA’s Cybersecurity Workshop will deliver content to help integrators deal with the growing proliferation of threats in this space. The workshop will cover all aspects of network security and privacy, and how these concepts have evolved to be critical components of every system design, implementation, and aftercare plan.

CEDIA’s Cybersecurity Workshop will mix seminars and demonstrations with immersive and collaborative sessions. It will guide attendees through the most up-to-date examples of cybersecurity policies, allowing a company to ensure systems are implemented securely and customer expectations are managed.

Jeff Sonnleitner

The course will be led by Jeff Sonnleitner of Moraine

During the workshop, attendees will take part in sessions where they will create the outline for two important policies: an Operational Cybersecurity Policy for staff to ensure every network is designed and configured in a secure manner; and a User Cybersecurity Policy to guide end users in playing their part in maintaining security and privacy.

MONDAY 10TH FEBRUARY | HOTEL OKURA | €275/€375 30% OFF EARLY BIRD DISCOUNT ENDS 8 JANUARY 2020 ALL PRICES ARE EXCLUSIVE OF VAT, CHARGED AT 21%. EARLY BIRD PRICING FINISHES 8 JANUARY 2020.

TUESDAY 11TH FEBRUARY Science and Snake Oil: Deconstructing the High Performance Audio Signal Path Peter Aylett, President and CTO, Archimedia Tuesday 11th

09:30 - 11:00

ROOM: D202

What does ‘accurate’ mean? What defines ‘great sound’?

Why do different manufacturers all say that their system is ‘the best’? Though audio should be defined by objective science, the nature of reproducing the recorded arts means that notions of quality are mostly subjective. This fun and interactive session will separate science from snake oil from the perspective of the entire signal path — from source codec to room acoustics — and define the elements that come together to produce really great audio. Today’s sports world is all about how multiple marginal gains come together to deliver a winning performance. Think of the audio signal path as a series of marginal gains — this course will discuss that science and allow you to separate out the snake oil, using private cinema and consumer Hi-Fi signal paths as examples. This course is suitable for all professionals, experienced or not, looking to deliver great audio to their clients.

Future Technologies: The Inside Scoop from Silicon Valley Rich Green, Owner, Rich Green Design Tuesday 11th

09:30 - 11:00

ROOM: D201

Content Technologies Update Michael Heiss, Technology Consultant, M. Heiss Consulting Tuesday 11th

14:00 - 15:30

ROOM: D201

Completing a Project - The Last Five Percent Simon Buddle, Director of Curriculum & Standards EMEA, CEDIA Tuesday 11th

14:00 - 15:30

ROOM: D202

Advanced Lighting Design for Home Cinema Peter Aylett, President and CTO, Archimedia

Properly Securing a Residential Network: Methods and Best Practices

Tuesday 11th

14:00 - 17:00

ROOM: D301

Mike Maniscalco, President, Pytheas Wednesday 12th

09:30 - 12:30

ROOM: D301

Today’s rapidly-expanding Internet of Things environment could unintentionally pave the way for nefarious network intrusion or device hijacking. Join Mike Maniscalco with a hands-on approach to methods and best practices for securing the network and protecting it from threats.

Before attending this class, students should have a working knowledge of Internet Protocol (IP) addressing and subnetting, basic router configuration and port forwarding, troubleshooting using basic CLI commands, IP device configuration, and WAN/LAN basic routing principles.

The Future of Video Resolutions: a Look at 8K Kevin Iseli, Technical Trainer, Crestron Electronics Tuesday 11th

11:30 - 13.00

Michael Heiss, Technology Consultant, M. Heiss Consulting 11:30 - 13.00

David Meyer, Director of Technical Research, CEDIA Tuesday 11th

16:00 - 17:30

ROOM: D201

ROOM: D202

5G: Everything You Need to Know, But Were Afraid to Ask Tuesday 11th

HDR Video and Projection

ROOM: D201

Register now at iseurope.org/cedia-education

Luxury Sales and Design Rich Green, Owner, Rich Green Design Jan Martens, Integration Specialist, Woelf bvba Tuesday 11th

16:00 - 17:30

ROOM: D202

WEDNESDAY 12TH FEBRUARY

Time is Money: Four Tools to Boost Profit Leslie Shiner, The ShinerGroup Wednesday 12th

09:30 - 11:00

ROOM: D302

How to Deal with Direct LEDs Michael Heiss, Technology Consultant, M. Heiss Consulting Wednesday 12th

09:30 - 11:00

ROOM: D201

Creating a Marketing Strategy for your Business Geoff Meads, Managing Director, Presto Jeff Hayward, Director, Wildwood PR Wednesday 12th

Simon Buddle, Director of Curriculum & Standards EMEA, CEDIA Wednesday 12th

09:30 - 11:00

ROOM: D301

Cybersecurity Architecture of the Future Jeff Sonnleitner, Network Specialist & Information Security Program Instructor, Moraine Park Technical College Wednesday 12th

09:30 - 12:30

ROOM: D202

The threat posed by hackers and cybersecurity breaches is constantly evolving, and there is an ongoing battle to stay ahead of the curve in understanding and implementing strategies and tools to protect from breaches.

This course will look at the continuing evolution of this battleground: we will explore the arsenal of key tools at an intruder’s disposal and how they use them; examine future intrusion technology, including tools, methods, and countermeasures; and understand the outcomes of potential system hacks by participating in live hands-on demonstrations.

Infrastructure Cabling and Connectivity in the 2020s David Meyer, Director of Technical Research, CEDIA Wednesday 12th

11:30 - 13:00

ROOM: D201

Smart Home Technologies as Assisted Living Paul Doyle, Expert Witness: Quantum Assistive Technologist, Bush Co. Wednesday 12th

11:30 - 13:00

ROOM: D302

Avoiding Acoustical Mistakes Steve Haas, CEO & Principle Consultant, SH Acoustics Wednesday 12th

11:30 - 13:00

Leslie Shiner, The ShinerGroup

David Meyer, Director of Technical Research, CEDIA 14:00 - 15:30

14:00 - 15:30

ROOM: D302

Understanding Wi-Fi 6: the Next Generation in Wi-Fi Nathan Holmes, Technical Trainer, Access Networks Wednesday 12th

14:00 - 15:30

ROOM: D202

Wi-Fi 6 is latest wireless networking standard and brings with it far more than just a new naming convention.

Fundamentally different than all previous standards, WiFi 6 promises higher data rates, more robust connections, and simultaneous data reception or transmission between access points and multiple client devices. This class will explore how Wi-Fi 6 has been designed to address some the basic wireless networking issues and provide High Efficiency Wi-Fi, covering topics such as MCS rates, QAM, data speeds, and design considerations and guidelines.

Bass Management in Media and Cinema Rooms Peter Aylett, President and CTO, Archimedia Wednesday 12th

16:00 - 17:30

ROOM: D301

Discounts: The Kiss of Death Rich Green, Owner, Rich Green Design Jan Martens, Integration Specialist, Woelf bvba Wednesday 12th

16:00 - 17:30

ROOM: D201

Discounts are the kiss of death on any project. In an ideal world, clients never ask for discounts. But we do not live in an ideal world and discounts threaten our survival every day. This entertaining and interactive class will address the issues around discounting head on. How do you respond to that deadly question?

Hint: it’s all about creating and delivering value. Jan and Rich will share their horror stories and successes around negotiating for a positive outcome. You’ll leave this class with new insights about estimating, value engineering, negotiating with creative confidence, and increased profitability.

ROOM: D301

Death Match: HDMI v HDBaseT v AV-over-IP v Fibre Wednesday 12th

ROOM: D301

Managing for Success

Wednesday 12th

New Lighting Technologies: the Changing Face of the Dimmer Rack

14:00 - 15:30

ROOM: D201

Register now at iseurope.org/cedia-education

The Transformational Leader: Strategies for Effective Leadership in the Workplace Samantha Ventura, Vice President of Education and Training, CEDIA Wednesday 12th

16:00 - 17:30

ROOM: D302

THURSDAY 13TH FEBRUARY Lighting Scenes: The User Experience Behind the Technology Andy Bull, Director, MDU Lighting Ltd Thursday 13th

09:30 - 11:00

Hugo Fitzjohn, Education Manager, Meridian Audio ROOM: D202

How to Design AVoIP Networks Laurent Masia, Senior Product Line Manager for Managed Switches and Modules, NETGEAR Thursday 13th

09:30 - 11:00

Leslie Shiner, The ShinerGroup 09:30 - 11:00

ROOM: D301

Future Technologies: the Silicon Valley Scoop Rich Green, Owner, Rich Green Design Thursday 13th

09:30 - 11:00

Thursday 13th

ROOM: D201

The Rising Tide of Mass Sensorization Christiaan Beukes, Managing Director, Sphere Custom Design & Installation CC 11:30 - 13:00

ROOM: D301

Name a smart device that doesn’t have some form of sensor in — we bet you can’t, because it doesn’t exist.

In today’s world, if you’re not paying for it, you are it: advertising, marketing, everything around us. The big data economy of tomorrow is today through human 2.0, the six S’s, and the smart city. This session will take a deep dive into our daily interactions with “harmless” technology and will cover how to tackle the constant grapple for subconscious control of our information, our wallets, our devices, our lives, and the subtle — yet “smart” — subversion of our perception, and how to leverage this to leave customers more enriched, engaged, and enlightened.

AV Design & Documentation

Jason Hill, Commercial Director, GJD Manufacturing Thursday 13th

11:30 - 13:00

ROOM: D201

Integrating with KNX Mark Warburton, Technical Director, Ivory Egg Wednesday 12th

11:30 - 13:00

ROOM: D302

Beyond 4K Video Distribution Matt Murray, CTO, AVPro Global Wednesday 12th

11:30 - 13:00

14:00 - 15:30

ROOM: D302

Change in the Workplace: Let’s Do Better Samantha Ventura, Vice President of Education and Training, CEDIA Thursday 13th

14:00 - 15:30

ROOM: D301

Planning For a Business Disaster Geoff Meads, Managing Director, Presto Simon Buddle, Director of Curriculum and Standards EMEA, CEDIA 14:00 - 17:00

ROOM: D201

You wake up to find your office had burned to the ground. All your key staff leave overnight. You’re hacked and lose all your emails, accounts, and files. Would your business survive? The answers to these scenarios and more are right here in this session! This workshop explores strategies to prepare your business for worstcase scenarios. Applicable to owners of large businesses and one person companies alike, the workshop will lead attendees through a process to determine mission critical assets, backup and redundancy strategies plus a whole host of practical advice on improving your ‘disaster readiness’. Led by instructors who have been through the process for both large and small companies, this course will be a voyage into events we hope will never happen.

Be prepared to be scared but also prepared!

AV over IP Methods, Formats, and System Design David Meyer, Director of Technical Research, CEDIA Thursday 13th

16:00 - 17:30

ROOM: D202

The Future of Immersive Audio Peter Aylett, President and CTO, Archimedia

Keith Jones, Founder, Jones Designs Thursday 13th

ROOM: D202

Owning the Yard

Thursday 13th

Thursday 13th

14:00 - 15:30

ROOM: D302

Managing and Mitigating Risk in the Estimating Process Thursday 13th

Stop Selling Products, Make More Profit!

ROOM: D202

Register now at iseurope.org/cedia-education

Thursday 13th

16:00 - 17:30

ROOM: D301

FRIDAY 14TH FEBRUARY

CEDIA CERTIFICATION EXAMS Add to your CV, advance your career, and establish your company’s expertise and commitment to best practises by acquiring CEDIA’s internationally recognized certifications.

The ESC Certification demonstrates an understanding of fundamental industry knowledge across all disciplines. The body of knowledge covers the broad scope of the residential electronic systems industry, not just the work of technicians.

The ESC-T (Technician) Certification represents proficiency in the technical knowledge that forms the foundation of the residential electronic systems industry. Suitable for: Electronic systems technicians with at least two years (recommended) field experience in a wide variety of installation tasks.

The ESC-N (Networking Specialist) Certification signifies mastery of the fundamentals of designing, installing, and configuring a network in the home for optimum performance. Suitable for: two years (recommended) of networking experience in residential systems.

The ESC-D (Designer) Certification signifies mastery of designing and managing the completion of an overall residential system with clients and design and installation professionals. Suitable for: Individuals with at least five years (recommended) of industry experience who are focused on system design and project completion.

CEDIA Certification Exams Friday 14th Members – €200 each

10:00 - 12:30

HOME ACOUSTICS ALLIANCE HT1 ADVISER CERTIFICATION This class will teach the fundamentals of proper Home Theatre acoustical design principles, providing the central requirements of a highperformance design based upon state-of-the-art scientific research and extensive field experience.

The course lays the groundwork for more advanced understanding of small room acoustics by introducing the student to the most important industry acoustical terms and their technical descriptions. It is ideal as an introduction to small room acoustics for all professionals, but also offers new insights on high performance design for more advanced students. It’s a must-attend class for theatre designers, AV salespeople, project managers, and every integrator at ISE. We’ll discuss professional design requirements for room construction and room layout, including the proper positioning of seating, speakers, subwoofers, and acoustical treatment. While the material is technical, the class will focus on creating a clear understanding using basic terminology and discuss ways for integrating proper acoustical design with modern interior design preferences.

The class will feature discussions of real-world design challenges, best practices for client discussions, and how technical excellence and knowledge can drive business goals.

HAA HT1 Adviser Certification ROOM: D201

Non-members – €350 each

Register now at iseurope.org/cedia-education

Friday 14th Members – €370

09:30 - 17:00

ROOM: D202

Non-members – €550

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