Page 1

passage selected work of cecilia bissoli


passage selected work of cecilia bissoli


class

p or fol io se m i na r

passage

m fa p ort fol io

instructor

designer

m a ry scot t

ceci l i a bissol i


a journey between two points introduction

Passage: “a specific act of traveling or passing from one place to another; a journey between two points.” A designer’s adventure is never done. There is always something new waiting to be discovered, as every artistic creation is a voyage into the unknown. Every great work starts from a small journey. On mine, I realized how often I reach for traveling metaphors to explain what I am doing. For me, every project not only led me into unfamiliar territory, but allowed me to re-envision my own familiar surroundings from a new perspective, an another way of seeing the landscape of Graphic Design. In this portfolio, every project is made by some hundreds details and thousands hard hours of work. All of them came from a starting point, passed by check points, and now arrive to their final destination: this book. Each completed piece of work is a benchmark, an indication of how far I’ve come.

project

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010

page 008»009


co School: Academy of Art Univeristy, School of Graphic Design Course: Portfolio Seminar Instructor: Mary Scott Student: Cecilia Bissoli Telephone: 415 342-8119 Address: 888 O’Farrell Street, apt E1001 email: hello@cecibissoli.com website: ceciliabissoli.com Book bindery: The Key 100 Hilltop Drive, Berkeley ca 94710 Diemaker: Photography: Cecilia Bissoli Title of Book: Passage Cover Stock: Buckram bookcloth, light grey, Davey Red Label Binder’s board Text stock: Strathmore 80 lb. Recycled Drawing Paper Foil stamping: Matte white (example) Fonts: Archer Pro and Vitesse Sans Software: Adobe Creative Suite 5.5. © 2013 All rights reserved. No part of this publication can be reporduced without express permission from (Your name).


ontents 0°0'0"

a designer’s adventure

» 006

0°0’1”

a new face for vanity fair

»010

0°0’2”

a solution for the future

»026

0°0’3”

a healthier generation

»042

0°0’4”

a better world for us

»060

0°0’5”

a cinematographic fair

»074

0°0’6”

an immersion into dance

»098

0°0’7”

a reference for better food

»104

0°0’8”

a musical interpretation

»110

0°0’9”

a safer place for wildlife

»116


class

nat u r e of i de n t i t y

p a s s agr g e ampfa p ort fol hic que s tio mfa

instructor

portfolio

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


0°0'1" project

v fa i r gu i del i n e

c at e g o r y

br a n di ng , pr i n t, w eb

semester

class

instructor

spr i ng

nat u r e of i den t i t y

h u n t er w i m m er

2 01 2

deliverables

t y p e fa c e s

br a n d gu i del i n es , w ebsit e

a rch er a n d av en i r

photography

deposi t photos a n d f l ick r

p a g e 010 Âť 01 1


class

nat u r e of i de n t i t y

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

nat u r e of i de n t i t y

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


a new face for vanity fair opportunity

strategy

In today’s marketplace it is relatively easy to find brands that are either dead or don’t have the same impact that they once had. The mission was to identify a brand that no longer speaks to the modern audience and re-image it through a new visual identity system with a comprehensive brand experience. It was given the challenge of pushing the brand beyond anything imaginable, as long as it fits the original spirit of the brand.

Vanity Fair offered women comfort that ultimately lead to their confidence. Research confirmed that “confidence” was the essence of the mission since its foundation, and became the main value of the rebranding. What would the next generation of Vanity Fair offer? That is what this project explores. The new VFair seeks to inspire costumers to go farther, beyond their limitations; to enhance the outer and inner life of women, for their body, mind and soul.

p a g e 01 2 » 01 3


class

nat u r e of i de n t i t y

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 014 » 01 5


class

nat u r e of i de n t i t y

p a s s agr g e ampfa p ort fol hic que s tio mfa

instructor

portfolio

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 016 » 017


class

nat u r e of i de n t i t y

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 02 2 » 02 3


class

nat u r e of i de n t i t y

p a s s agr g e ampfa p ort fol hic que s tio mfa

instructor

portfolio

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 024 » 02 5


class

nat u r e of i de n t i t y

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 02 2 » 02 3


class

nat u r e of i de n t i t y

passage

m fa p ort fol io

instructor

designer

br e n da n c a l l a h a n

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


0°0'2" project

c at e g o r y

t h e educat ion ef f ect

pu bl icat ion design

semester

class

instructor

fa l l

t y pe s yst ems

br en da n ca l l a h a n

2 010

deliverables

t y p e fa c e s

book ser i es a n d housi ng

brya n t a n d ser i fa

photography

f l ick r

p a g e 02 6 Âť 02 7


class

nat u r e of i de n t i t y

passage

m fa p ort fol io

instructor

designer

br e n da n c a l l a h a n

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 02 6 » 02 7


class

nat u r e of i de n t i t y

passage

m fa p ort fol io

instructor

designer

br e n da n c a l l a h a n

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


a solution for the future opportunity

strategy

In groups of three, a single topic was chosen to inspire the creation of a series of three books on different aspects of the topic. The content, voice, and design looked and felt cohesive they were able to stand on its own. We were pushed to expand on previously learned principles while also incorporating more advanced concepts such as hierarchy, organization, team work, and grid systems.

Our series explored the effects of education on quality of life and it was divided up by “How education affects income”, “How education affects crime and violence” and “How education affects health”. As a group we choose to signature bind our own book—to look like the traditional composition notebooks. We also built out the housing for the three books—a bider wrapped with brown paper bags, just like we were taught in high school.

p a g e 02 6 » 02 7


class

nat u r e of i de n t i t y

passage

m fa p ort fol io

instructor

designer

br e n da n c a l l a h a n

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 02 6 » 02 7


class

nat u r e of i de n t i t y

passage

m fa p ort fol io

instructor

designer

br e n da n c a l l a h a n

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 02 6 » 02 7


class

nat u r e of i de n t i t y

p a s s agr g e ampfa p ort fol hic que s tio mfa

instructor

portfolio

designer

br e a n da n c a l l a h a n

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 02 6 » 02 7


class

nat u r e of i de n t i t y

p a s s agr g e ampfa p ort fol hic que s tio mfa

instructor

portfolio

designer

l au r a m i lton

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 03 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


0°0'3" project

c at eg o r y

br a n di ng , pr i n t, w eb

br a i n f u el semester

class

instructor

fa l l

concep t de v elopm en t

l au r a m i lton

2 010

deliverables

t y p e fa c e s

broch u r e , post er s , ca r ds , w ebsi t e

on m es

i l lu s t r at i o n s

ceci l i a bissol i

p a g e 018 Âť 019


class

nat u r e of i de n t i t y

passage

m fa p ort fol io

instructor

designer

l au r a m i lton

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 03 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


a healthier generation opportunity

strategy

Lately, society is facing a lot of different social issues and organization, movements are been created every day to address them. But, are they successful? The objective was to choose a specific company, organization, or movement that needs help marketing its services in a more appealing way. We were asked to make a thorough assessment of the organization and its market, and begin a process of branding it and giving it a new voice based on the core messages the it needs to communicate. Design solutions should be developed in a way that utilizes sustainable practice and minimizes waste.

Vanity Fair offered women comfort that ultimately lead to their confidence. Research confirmed that “confidence” was the essence of the the brand’s mission since its foundation, what became the main value of the rebranding. Jumping off from this point, what would the next generation of Vanity Fair offer? That is what this project explores. The new VFair seeks to inspire costumers to go farther, beyond their limitations; it works to enhance the outer and inner life of women, for her body, mind and soul.

p a g e 018 » 019


class

nat u r e of i de n t i t y

passage

m fa p ort fol io

instructor

designer

l au r a m i lton

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 03 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

nat u r e of i de n t i t y

p a s s agr g e ampfa p ort fol hic que s tio mfa

instructor

portfolio

designer

l au r a m i lton

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 03 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

nat u r e of i de n t i t y

passage

m fa p ort fol io

instructor

designer

l au r a m i lton

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 03 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

nat u r e of i de n t i t y

passage

m fa p ort fol io

instructor

designer

l au r a m i lton

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 03 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

nat u r e of i de n t i t y

passage

m fa p ort fol io

instructor

designer

l au r a m i lton

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 03 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

nat u r e of i de n t i t y

p a s s agr g e ampfa p ort fol hic que s tio mfa

instructor

portfolio

designer

l au r a m i lton

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 03 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

nat u r e of i de n t i t y

passage

m fa p ort fol io

instructor

designer

l au r a m i lton

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 03 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

nat u r e of i de n t i t y

p a s s agr g e ampfa p ort fol hic que s tio mfa

instructor

portfolio

designer

l au r a m i lton

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 03 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

v is ua l com m u n ic at ions l a b

p a s s agr g e ampfa p ort fol hic que s tio mfa

portfolio

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


0°0'4" project

volu n t er i ng w it hou t ba r r i es

c at e g o r y

pu bl icat ion design

semester

class

instructor

spr i ng

v isua l com . l a b

h u n t er w i m m er

2 01 1

deliverables

t y p e fa c e s

book

av en i r a n d ser i fa

photography

f l ick r a n d ceci l i a bissol i

p a g e 018 Âť 019


class

v is ua l com m u n ic at ions l a b

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

v is ua l com m u n ic at ions l a b

p a s s agr g e ampfa p ort fol hic que s tio mfa

portfolio

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


a better world for us opportunity

strategy

To gain a comprehensive understanding of a social issue—and create an insightful narrative that can resonate, educate and inspire people—it is necessary to go through research, analysis, and visual exploration. The mission was to explore the problem in 360° from it affects society, education, the environment, politics, etc.

I learned that, as a graphic designer, it is important to synthesize information and communicate visually with the supporting message.

p a g e 018 » 019


class

v is ua l com m u n ic at ions l a b

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

v is ua l com m u n ic at ions l a b

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

v is ua l com m u n ic at ions l a b

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

v is ua l com m u n ic at ions l a b

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

v is ua l com m u n ic at ions l a b

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 05 0 0 6 0 07 0 0 8 0 0 9 010


0°0'5" project

c at e g o r y

br a n di ng , pr i n t, w eb

est r a nged stat es semester

class

instructor

fa l l

i n t egr at ed com .

h u n t er w i m m er

2 01 1

deliverables

t y p e fa c e s

cata log , post er , w ebsi t e

av en i r a n d m r s . e av es

photography

f l ick r

p a g e 018 Âť 019


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 05 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 05 0 0 6 0 07 0 0 8 0 0 9 010


a cinematographic fair opportunity

s t r at e g y

Filmmakers who have the ability to successfully translate words on a script to picture on a screen produce the most influential films that touch the bottom of our heart. To create a film festival experience is a great opportunity to get into the mind set of a director and understanding concepts that run through selective films.

Every deliverable designed for the festival was tied to the thread of... The theme not only informed my design decisions but the type of festival I imagined as well.

p a g e 018 Âť 019


class

i n t egr at e d com m u n ic at ions

instructor

hunter wimmer

w e e k s 01

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

Ra

THE SEARCH FOR BELONGING IN THE FILMS OF CLAIRE DENIS

passage

m fa p ort fol io

designer

ceci l i a bissol i

project

0 0 0 0 01 0 02 0 0 3 0 0 4 0 05 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 05 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 05 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 05 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 05 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 05 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 05 0 0 6 0 07 0 0 8 0 0 9 010


15 F

M ARCH 12, 2012

122

IM MIGRÉE ROOM

Cité Nationale de l'Histoire de l'Immigra 293 Avenue Dau Mesnil • 75012 Paris, Fr

I CAN’T SLEE

Cité Nationale de l'Histoire de l'Immigra 293 Avenue Dau Mesnil • 75012 Paris, Fr

M ARCH 14, 2012

15

MONDAY 6:00 PM

F

12

BEAU TRAVAI

Cité Nationale de l'Histoire de l'Immigra 293 Avenue Dau Mesnil • 75012 Paris, Fr

WHITE MATERIA

Cité Nationale de l'Histoire de l'Immigra 293 Avenue Dau Mesnil • 75012 Paris, Fr

122

M ARCH 16, 2012

15

15

THURSDAY 6:00 PM

F

122

M ARCH 15, 2012

15

14

WEDNESDAY 6:00 PM

F

122

IM MIGRÉE ROOM IM MIGRÉE ROOM IM MIGRÉE ROOM

CHOCOLAT

16

FRIDAY 6:00 PM p a g e 018 » 019


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 05 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 05 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 05 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 05 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 05 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

i n t egr at e d com m u n ic at ions

passage

m fa p ort fol io

instructor

designer

hunter wimmer

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 05 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


instructor

m ich a e l s a i nato

w e e k s 01

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

ya

t y pe com p osi t ion

emen

class

passage

m fa p ort fol io

designer

ceci l i a bissol i

project

0 0 0 0 01 0 02 0 0 3 0 0 4 0 05 0 0 6 0 07 0 0 8 0 0 9 010


project

f est i va l mot ion

t y pe com posi t ion

deliverables

spr i ng

2 010

m ich a el sa i nato

t y p e fa c e s

post er a n d broch u r e

ceci l i a bissol i

semester

c at e g o r y

pr i n t design

instructors

class

i l lu s t r at i o n

NĂł

lk

0°0'6" u n i v er s

d p a g e 018 Âť 019


class

t y pe com p osi t ion

passage

m fa p ort fol io

instructor

designer

m ich a e l s a i nato

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


an immersion into dance opportunity

strategy

Posters are wonderful tool to promote dance festivals, because they utilize scale to have a visual impact. The mission to design a poster and a fold-out brochure for a festival by a dance troupe of choice. The event had to incorporate multiple performances based on a specific theme, and a brochure including a order form and background information. The solution had to be principally typographic as the typography was used to express the theme.

The nature of this project drove me to look for a company that was bold and contemporary. I chose Dance Company Deborah Colker, a Brazilian troupe noted for athletic, highly photogenic ensembles staged on fancy apparatus. Their productions typically feature elaborate installations and sets, and tackle abstract themes with a scattershot earnestness. Dancers climb on one another’s shoulders, dangle from a partner’s elbows, balance on each other like so many building blocks. I created a poster that fuses words and images into a single impression, thinking of type as an image and using letter forms to express the concept.

p a g e 018 Âť 019


class

t y pe com p osi t ion

passage

m fa p ort fol io

instructor

designer

m ich a e l s a i nato

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

w e bde sign i

passage

m fa p ort fol io

instructor

designer

a n dr e w de l a n e y

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


0°0'7" project

v ega n sou l

semester

c at e g o r y

spr i ng

w ebdesign

2 01 2

class

instructors

w eb design i

a n dr e w del a n e y

deliverables

t y p e fa c e s

w ebsi t e

koh icl e a n d v er da na

photography

l au r en u l m

p a g e 018 Âť 019


class

w e bde sign i

passage

m fa p ort fol io

instructor

designer

a n dr e w de l a n e y

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

w e bde sign i

passage

m fa p ort fol io

instructor

designer

a n dr e w de l a n e y

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


a reference for better cooking opportunity

strategy

In today’s marketplace it is relatively easy to find brands that are either dead or don’t have the same impact that they once had. The mission was to identify a brand that no longer speaks to the modern audience and re-image it through a new visual identity system with a comprehensive brand experience. It was given the challenge of pushing the brand beyond anything imaginable, as long as it fits the spirit of the brand.

Vanity Fair offered women comfort that ultimately lead to their confidence. Research confirmed that “confidence” was the essence of the the brand’s mission since its foundation, what became the main value of the rebranding. Jumping off from this point, what would the next generation of Vanity Fair offer? That is what this project explores. The new VFair seeks to inspire costumers to go farther, beyond their limitations; it works to enhance the outer and inner life of women, for her body, mind and soul.

p a g e 018 » 019


class

w e bde sign i

passage

m fa p ort fol io

instructor

designer

a n dr e w de l a n e y

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

t y pe e x pe r i m e n ts

passage

m fa p ort fol io

instructor

designer

sta n l e y z i e n k a

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


0°0'8" project

u n w r i t t en

c at e g o r y

pr i n t

semester

spr i ng

2 01 1

class

instructors

t y pe e x per i m en ts

sta n l e y z i en k a

deliverables

t y p e fa c e s

post er

brya n t, rock w el l & u n i v er s

photography

ceci l i a bissol i

p a g e 018 Âť 019


class

t y pe e x pe r i m e n ts

passage

m fa p ort fol io

instructor

designer

sta n l e y z i e n k a

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

t y pe e x pe r i m e n ts

passage

m fa p ort fol io

instructor

designer

sta n l e y z i e n k a

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


a musical interpretation opportunity

strategy

New designers have the tendency to start their design process on the computer, what can limit creativity. The object was to explore various ways of looking at type through the use of analog methods without the help of a software, and create an experimental typographic poster that expresses visually the tone and emotional resonance of a chosen song. Ultimately, we were asked to develop the rationale for interpreting a piece of music through typography, imagery and layout, considering that colors and composition are vital to capture the true essence of a song.

I chose “Unwritten” by Natasha Bedingfield because it’s one of my favorite songs. Every time I listen to it I feel very hopeful and empowered, since the song tells that each of us are the masters of our destiny and we just need to be always open to new boundaries, ideas and possibilities. The process to create the poster involved a combination of type and images printed on acetate sheets and swatches of colored cellophane that were project onto a wall through an old overhead projector. I manually twisted and turned the materials and photographed them in different angles to create unique compositions. The photos ultimately made up the body of the poster.

p a g e 018 » 019


class

t y pe e x pe r i m e n ts

passage

m fa p ort fol io

instructor

designer

sta n l e y z i e n k a

ceci l i a bissol i

w e e k s 01

project

02 0 3 0 4 0 5 0 6 07 0 8 0 9 10 1 1 1 2 1 3 14 1 5

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


mfa


a thesis


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


0°0'9" project

fau na f r i en ds

c at e g o r y

pr i n t, w eb

semester

spr i ng

2 01 3

class

instructors

m fa t h esis

m ich el e ronsen & ca rol i na de ba rtolo

deliverables

t y p e fa c e s

ch i l dr en book s , f l a shca r ds , w ebsit e

ta r z a na

p h o t o g r a p h y & i l lu s t r at i o n s

ceci l i a bissol i

p a g e 018 Âť 019


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


a safer place for wildlife opportunity

strategy

A graphic design thesis is a final project that is meant to showcase all of the skills that were cultivated over the course of the program. A thesis project identifies a problem and a single objective—through extensive research, design thinking, and problem solving—and delivers solutions that address the problem in a visually compelling manner. The project demonstrates a full range of the student’s design skills, thinking and analysis, as well the ability to visually communicate a complex topic.

I chose the topic of the illegal wild animal trafficking and pet market, something that connects directly with my passion to Brazilian nature. To start my thesis journey, I did in person, online, and phone interviews and surveys to find out where was the gap on educating Americans on wild animal trafficking. In order to fully comprehend the grandiosity of the topic and understand the problem I would attempt to solve, I also performed many hours of research, data collecting, traveling, story reading, etc. I discovered that the animal rights scenario is saturated with a attempts to reach different audiences, but they were neglecting younger public, who are the next generation of decision makers. Aiming to reach this population before they make wrong decisions, my thesis gives them a way to love and respect the rainforest and its inhabitants.

p a g e 018 » 019


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


class

m fa t h e sis

passage

m fa p ort fol io

instructor

designer

m ich e l e ronse n & c a rol i na de b a rtolo

ceci l i a bissol i

project

0 0 0 0 01 0 02 0 0 3 0 0 4 0 0 5 0 0 6 0 07 0 0 8 0 0 9 010


p a g e 018 » 019


acknowledgments


Passage | Portfolio  

Version 04.10.13

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