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be strong be confident be vfair

BRAND GUIDELINES


08–23

beginning the journey

brand guidel


50–69

moving beyond ines 24–49


THERE WAS AN ERA WHEN WOMEN HAD TO APPEAL TO LINGERIE TO FEEL SUPPORTED AND CONFIDENT.


BUT IT IS COMING TO AN END.


beginning the journey

Vanity Fair is one of the most familiar classic lingerie labels. What is less well known is the unique history of this American standard and its significant influence on lingerie production and design. The company, which earned its name through an employee contest, has been making lingerie since 1899. The firm was one of the major actors on the development of the silky nylon tricot that still is used to make its lingerie. It claimed to deliver superior fit, comfort and support in average and full figure products, women can wear all day, every day, that are beautiful, elegant and timeless. The decline of sales on VF Corporation’s division in the late 90’s and the scarce investment on Vanity Fair’s brand improvements, led the brand to the defunct status. Sometimes brands simply lose touch with consumers,

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particularly if they have dominated a market for a long time, and is what happened to Vanity Fair. Similar to other large companies, VF started off with one brand, and years of acquisition and growth end up with several in its portfolio. But what it failed to think about was the design implications and costs of keeping all the brands in the marketplace. But with its historical innovations, such as animal prints in the 50’s, and an emphasis on beautiful design, it’s no wonder Vanity Fair is still a name to remember. It was once a prominent brand, advertised aggressively. It was unique and memorable brand. There is an opportunity to bring back that progressive thinking to the new VFair, which will offer mental (instead of physical) support and comfort by enhancing women’s natural confidence.

beginning the journey


looking back ...

looking back


timeline

1930 1899 Reading Glove & Mitten Manufacturing Company was founded by eight men in Pennsylvania.

John Barley, one of the eight men buys out the other men.

1911

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1913 Reading Glove & Mitten becomes Schuylkill Silk Mills.

To increase the business, silk lingerie starts being largely produced by the company.

1914

1917 The name Vanity Fair is chosen through a competition within the company for it’s new lingerie line.

1921/22 Acetate were used in addition to silk, sometimes blended.

Schuylkill Silk Mills becomes Vanity Fair Silk Mills, Inc.

Opening of the Vanity Fair Stocking Company, producing silk stockings.

1919

1921/29

beginning the journey

The rising price of silk pressured the company to research alternative materials and lead to the perfection of rayon and acetate production, as well as the invention of new fabrics.

Aggressive ad in The New Yorker, when underwear ads in magazines was unheard of.

1933

1939 Designer Nancy Melcher applies for a patent for the “Corselette”, an “all in one” open bottom skirted style girdle, with bra and garters attached.

Production is stopped on all foundation garments (bras, girdles, etc.)

1940


1941 Government froze the sales of silk and elastic for nonmilitary purposes and VF is forced to produce products for women in the military.

1986 1945

Patent for the Vanity Fair Corselette was approved.

Embargo on silk and elastic are lifted, and company resumes production of their foundations.

Vanity Fair drops the name “Silk”, because of the embargo.

Announces the conversion of everything to nylon, tricot is first used in VF lingerie.

Opening of a showroom in Manhattan, the first to use live models for lingerie presentations.

1950 Vanity Fair Stocking closes, production is exclusive to lingerie.

Vanity Fair Mills goes “public”.

1951

1948

1952/53 Novelty prints (leopard, zebra, butterfly, etc.) were introduced, and higher end “conversation pieces”.

Lycra (spandex) is used in foundations along with rubber which was still being used.

1958/59

1961 Announces the discontinued use of rubber, and uses Lycra Spandex.

Themed lingerie is introduced in the entire line.

1965

1969 Vanity Fair Mills becomes VF Corporation. Starts producing jeanswear after purchasing the H.D. Lee Company.

Hosiery reintroduced.

1970

1979 Cotton panties introduced.

Fleecewear is introduced after Bassett-Walker, Inc is acquired.

1984

Purchase of Blue Bell Holding Company, brings the brands into the fold: Wrangler and Rustler jeanswear, Jantzen and JanSport swimwear and sportswear, and Red Kap occupational apparel.

Children’s wear maker Healthtex, Inc. is acquired.

1991

1998 1995 Lays off 3,800 workers in the process, and open new plants in Mexico and Central America.

Consumerization initiative is launched, along with a restructuring of the firm’s 17 divisions into five units: Jeanswear, Intimate Apparel, Knitwear, Playwear, and International.

1997

1942

timeline

Bestform and Lily of France are acquired by the VF company headquarters are shifted from Wyomissing, Pennsylvania, to Greensboro, North Carolina.

VF acquires backpack maker Eastpak; jeans brands Chic, H.I.S., and Gitano; and The North Face, Inc.

2000

2001 Company launches major restructuring involving the closure of more than 30 U.S. plants, the elimination of more than 13,000 jobs.

Vanity Fair sells to Fruit of the Loom. Fruit of the Loom now operates these businesses as Vanity Fair Brands, a wholly-owned subsidiary.

2007

2011 To this day they produce lingerie although they have lost their fashion drive and have returned to making basics.


STRENGTH AND BEAUTY MUST GO TOGETHER. ­—Louisa May Alcott writer


...

but moving forward.

Vanity Fair is now VFair. As previously stated, Vanity Fair began as a prestigious lingerie label, but it have been struggling with the changes, not only on new trends, but also on women’s lives and priorities. Nowadays, women’s lives have so many facets, that focusing on intimate apparel is too common and narrow to make Vanity Fair a competitor in the women’s “world”. The new VFair won’t be selling comfortable and supportive intimate-apparel products, but instead, it will sell mental support and confidence to women who suffer, for any reason, anxiety, insecurity, low self-esteem, hopelessness, and inner confusion. We will bring a new aspect to women’s contemporary lifestyle. Rather than adding artificial and superficial elements to their lives and making them feel confident and supported, we are offering a new way

moving forward

to enhance their natural characteristics and potentials. It is using nature’s best teachings and materials to boost women’s inherent qualities. Looking forward, the vision is that every woman has optimism and confidence within her, and VFair exists to make it possible to her to show it to the world. Feeling confident and supported can mean something different to each person, but with the wide range of services, products, and methods, VFair can offer them to virtually any woman. Keywords: confidence and optimism.

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where we were Just like people, all brands have a personality. Personality is a key issue in our society, and it is this personality that consumers connect with in the same way they connect with people in their lives. Back in the day Vanity Fair had a different personality, and this is how it looked like in the past. The brand was a stay-at-home mom, that dedicated her life to her family, raising her children and being a good and present wife. Back there we simply provided women with comfortable and high quality intimate apparel.

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beginning the journey


where we are going VFair has advanced over the years and so has the vision for the future. The new VFair is a strong, active brand that conveys confidence, power, and independence. The brand is about modern women in a modern society, and that is communicated by a very distinctive look. While we used to just make lingerie, now we are involved with a deeper aspect of women’s life. Whatever is the issue, we are there to support women and bring confidence back to them. They must never worry about anything, we will always be there for them.

where we were, where we are going

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HERE IN VFAIR, WE ARE MOVING TOWARDS A MORE MEANINGFUL AND POWERFUL MISSION, WE’RE NOT ONLY HELPING WOMEN TO PROGRESS; WE’RE HELPING THEM TO EXCEL IN THEIR LIVES.


BE STRONG. BE CONFIDENT. BE YOU.

vfair partners Contemporary women are facing an era of constant changes in the society’s standards, but at the same time old fashioned parameters remain intact. This situation can create a lot of anxiety, insecurity, low self-esteem, and confusion. In order to vanish these negative feelings and bring confidence and support to ours costumers’ lives, we go to great lengths to know and understand just who our audience is and what is it they want out of life. Knowing our clients helps us focus on their needs and goals. The following is a sample of potential VFair partners. All of these women would benefit from the products and services the company now offers.

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beginning the journey


MAIA, 28

AMBER, 50

the abuse survivor

the widow homemaker

Maia is a single woman without kids, who is a very successful pediatrician. She decided to go to medical school to be able to help children who can’t find help anywhere else. She sympathizes to those kids because she had a very bad childhood experience herself. When she was a student in middle school, she was abused by a relative, and she didn’t get any help. For her, to trust other people is very difficult, what kept her way from any kind of relationship. She is very insecure and lonely.

Amber is a widow homemaker, who just got cured from ovarian cancer after a extensive and painful treatment. Now that she is cured and doesn’t have to go to the hospital all the time, she went back to her hobbies such as gardening and baking. But it isn’t the same without her kids around, who just moved out to go to the college. She would like to travel around the world, but she is afraid to do it by herself. Lonely and desperate is how she feels when she thinks about her future.

vfair partners

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ROSE, 39

KATE, 21

the lesbian businesswoman

the only child

Rose is a single homosexual woman, who is also a successful business professional. She tried to date men, but those relationships didn’t work because she felt she was doing something that wasn’t natural to her. Rose stopped trying to fit in society standards, but now she fells very lonely and unsure. Because her carrier is very important, she is afraid that being gay could have a negative affect on her work environment. But she got tired of hiding who she really and just decided to embrace her sexual preferences, but she is still very insecure about it.

Kate is single without kids. She was raised as the only child of a very traditional family, what forced her to go to law school, even though her dream was to go fashion school in New York. She always fells not appreciated, because it feels that she will never be good enough for her parents.

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To forget her frustration, she used to spend entire afternoons shopping and reading fashion magazines. But this is not working anymore and she feels that she needs something else to make her complete.

beginning the journey


DANIELLE, 17

CASSIE, 43

the teenager mom

the divorced

Danielle is a single teenager mother, who dropped high school last year when she got pregnant. The father of the child, broke up with her when she started gaining weight, and doesn’t want to met his daughter.

Cassie just got divorced after 2 years of a very disturbed process. She has a shared custody of her 3 children, what makes her feels exhausted during the week, but lonely in the weekends. Her husband left her to be with a younger woman, what made her feel very depressed and develop low self-esteem.

Her mother died when she was 5, so she never had a positive feminine role model, and her relationship with her father just got worst after the pregnancy. Even though she loves her baby girl very much, she is feeling abandoned, lonely, and hopeless.

vfair partners

She believes that everything would be totally different just if she had more time to take care of herself and to loose some weight. But, she is now feeling hopeless and lost, because now she has less time than never.

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THE FUTURE BELONGS TO THOSE WHO BELIEVE IN THE BEAUTY OF THEIR DREAMS. – Eleanor Roosevelt former first-lady

new generation Founded upon an unique depth of heritage and experience to design intimate apparel in an era when the daily life for women was that of many obligations and few choices. Wifehood and motherhood were regarded as women’s most significant professions. In the 20th century, however, women in most nations won the right to vote and increased their educational and job opportunities. Perhaps most important, they fought for and to a large degree accomplished a reevaluation of traditional views of their role in society. The company developed close to women’s rights over time, but stayed on the intimate apparel industry. Now we have a significant opportunity to build upon our traditional strengths, as well as to signal our organization’s movement towards a more meaningful and powerful mission— bring emotional confidence and support for the contemporary woman.

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beginning the journey


brand guidelines


The original Vanity Fair logo had a very feminine and delicate influence, symbolized by a script typeface with long curves, and fluid strokes. It was designed in a way to effect an elevated and elegant feeling, connecting directly with its early idea of glamour, adding visual accent and charisma. The form of a handwritten signature brought a personal touch to the brand and it was chosen to add value based on the signals guarantee, responsibility, pride, and quality. During decades women made instantaneous connection with these forms and the products.

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brand guidelines


the new generation But in this Era, the brand new VFair is passing over the artificial external beauty and delicate looking to move towards a strong, powerful, confident, and supportive look, yet feminine. In order to communicate the new phase of the company, the design team decided to adopt a symbol to be used with the word mark, forming this way a strong and striking signature. The symbol is a combination of the letters V and F. They are merged together to form an abstract shape, but which has very deep meanings. The resulted formation represents the contemporary woman who is a strong individual, that balances her personal and professional lives with grace. As a multitasker , everything is connected for her.

the new generation

The colors used on the logo, also have a reason to be. The Marine Green used on V part of the symbol has a tint of blue, and although it is thought of as cool, there is a underlying element of appealing warmth as in tropical waters. The combination of the two colors translates trustworthiness. Zinc Yellow is the second color in the symbol, and it rensures the warmth feeling of the symbol and brings the message of a powerful brand. For the word mark, we decided to use a neutral color (Stone Grey) to balance with the other colors, without competition. The neutral tone identifies the historical reputation of the brand, and characteristics such as solid, enduring, timeless, and above all classic.

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x1/3 x

7x

3x

logo anatomy The logo is a combination of two modified typefaces, Whitney and Archer. These faces were adopted to embrace the balanced nature of the logo symbol. To maintain the presence and strong personality of the brand, mixing elements from other typefaces has been avoided. The primary typeface needs to stand alone for the brand with only few modifications.

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brand guidelines


logo applications Because the logo will be applied on many different media, there needs to be a way in which it can be used on light and back backgrounds, on grey scales, and just in black and white. These are the acceptable and approved variations of VFair’s logo.

logo applications

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brand guidelines


Don’t change vertically the position of the elements of the mark. Don’t apply any angle to the signature.

Don’t change the original color combination. Don’t change horizontally the position of the elements of the mark.

Don’t’ change the proportion of the mark’s parts. Don’t use other typefaces on the logotype.

improper usage

Don’t shear any element of the logo.

Any variations, modifications or distortions to the logo that go beyond the limitations defined in this guide must not be used at any time. A great deal of thought has gone into the mark, we spent a lot of time researching, developing, creating, and producing this logo, so we do not want to spoil it.

Don’t stretch it.

These examples are a basic list of unapproved variations of the logo. Don’t use drop shadows. Don’t outline the elements.

improper usage

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typographic structure The brand’s new voice will move away from its original lettering to something that is modern and minimalist, yet still has a very approachable and friendly quality to it. The type must be used consistently along with other visual elements. The correct use of the correct fonts assures the visual continuation of the brand image. This is the acceptable typeface that have been identified and certified to best represent the soul of the VFair brand. Archer was designed to hit just the right notes of forthrightness, credibility, and charm. It is a personable, straightforward, and credible, and also pretty, hard-working, and frank. The designers made a combination of the ordinariness of Antiques with the modern practicality of Geometrics. They restored the “ball terminals” to the lowercase, and uncharacteristically applied these gestures to the capitals as well, in order to yield a font that’s friendly without being silly, and attractive without being flashy. The result of it was a typeface that’s well-mannered, easy to work with, and inviting to read.

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brand guidelines


headlines

For the headlines, use Avenir LT Std 95 Black 54/50. Avenir LT Std 95 Black 18/12 will be used for subheads.

Avenir is the second typeface used for the brand’s communication. Avenir is a geometric sans-serif typeface designed by Adrian Frutiger in 1988. The name Avenir is French for “future”. Frutiger intended Avenir to be an organic, humanist interpretation of these highly geometric types. Avenir is not purely geometric; it has vertical strokes that are thicker than the horizontals, an “o” that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines. The whole duty of typography is to communicate the imagination, without loss by the way, the thought or image intended to be communicated. The typography was designed to bring unique personality and build a consistent impression in all the brand’s communication pieces.

typographic structure

For the body copy, Archer Light 8.5/11 has to be used. Avenir LT Std 85 Heavy 20/20 will be used for call-outs.

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QUOTES: TO REPEAT WORDS FROM A BOOK, AUTHOR, ETC. —Dictionary.com

Sample text: The quick brown fox jumps over the lazy dog. Forsaking monastic tradition, twelve jovial friars gave up their vocation for a questionable existence on the flying trapeze. Six javelins thrown by the quick savages whizzed forty paces beyond the mark. The explorer was frozen in his big kayak just after making queer discoveries. The public was amazed to view the quickness and dexterity of the juggler.

Quotes will be set on Archer Bold LF 20/27, and the credit to the quote on Archer Bold Italic 15/18. Captions will be set Avenir Lt Std 45 Book 6/9.

conveying the right mood and feeling .

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brand guidelines


<

< primary

color system Color is one of the most important components in brand identity. It really makes an immediate impression on the audience, and plays a large role in memory retrieval. Making sure to always use these colors will lend consistency to VFair communications. The new VFair color palette offers a great range of expression that allows to communicate clearly and confidently. The bright and fresh colors symbolize enrichment and that is the brand aims at doing the lives of all women. There are two approved palettes (primary and secondary), and they are based on the pantone system. If pantone colors are not available, cmyk may be use. rgb color values are for on-screen use such presentations and the Web.

color system

The primary color palette is made up of 4 colors: pantone black c, pantone 570, pantone 129, and pantone warm gray 6. The colors used on the logo, can also be used for titles, headlines, quotes, captions, and the graphic element. The black is the preferred color for body copy.

< secondary The secondary color palette is also made up of 4 colors: pantone 7535, pantone 1655, pantone 7500, and pantone 7463. These colors are an option when more colors are need, and they can also be used for titles, headlines, quotes, captions, and the graphic element.

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PANTONE WARM GRAY 6 C 40 M 40 Y 45 K 5 R 155 G 145 B 135 HEX #998F86

PANTONE 129

PANTONE 570

C 7 M 20 Y 87 K 0

C 53 M 0 Y 31 K 0

R 238 G 198 B 66

R 116 G 201 B 190

HEX #EEC642

HEX #68C2B2

PANTONE Black C C 67 M 74 Y 67 K 70 R 42 G 39 B 35 HEX #231F20


PANTONE 1655

PANTONE 7500

C 0 M 80 Y 95 K 0

C 10 M 10 Y 30 K 0

R 255 G 90 B 30

R 225 G 215 B 185

HEX #FF591C

HEX #E3D8B9

PANTONE 7535

PANTONE 7464

C 25 M 20 Y 35 K 0

C 35 M 0 Y 20 K 0

R 190 G 185 B 15

R 160 G 215 B 210

HEX #BFB9A7

HEX #9ED6D3

color system

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graphic element

imagery style

No part of the logo canâ&#x20AC;&#x2122;t be used as a graphic component to serve as a visual differentiator, but a singular shape was created to identify all our communication devices in an unique way. It is intended to be featured prominently in all pieces and media. The following shape is a variation of part of the symbol in the logo, and may be used as and when required. The signature shape can be flipped or rotated if necessary, and also be filled with colors chosen from the color palette as shown in the previous page. Finally, it can also contain type, or be used as a mask over photography. The shape must always appear according to its standard form. For this reason, never attempt to redraw it. Use the graphic element sparingly and wisely.

The photography style of the new brand goes beyond the traditional and mundane images of sensual and mysterious ladies. Now the new brand VFair requires photos that donâ&#x20AC;&#x2122;t translate superficial qualities. All new pictures need a sense of confidence, independency, and support in them. They all have to contain a sense of aliveness: modern, contented, outgoing, thoughtful and experienced. The photography will portrait women in different activities, but not in a posed way, but as a natural capture of the moment. The women in the picture should represent all different races and stages of life, because it has to show moments that any woman can relate to.

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brand guidelines


THERE ARE WOMEN WHO MAKE THINGS HAPPEN. THERE ARE WOMEN WHO MAKE THEIR WAY. THERE ARE WOMEN WHO MAKE A DIFFERENCE. AND WOMEN WHO MAKE US SMILE. THERE ARE WOMEN OF WIT AND WISDOM WHO, THROUGH STRENGTH AND COURAGE, MAKE IT THROUGH. THERE ARE WOMEN WHO CHANGE THE WORLD EVERYDAY... WOMEN LIKE YOU. — Ashley Rice writer and illustrator


79 Montgomery Street San Francisco, CA 94109

79 Montgomery Street San Francisco, CA 94109 Phone: 415 342-8852 E-mail:ccontreras@vfair.com

Cecilia B. Contreras ART DIRECTOR

business system First impressions are the most important, even through correspondence, that is why it is crucial to VFair ti establish a business system for communication purposes with clients and while contacting with outside prospects. For this reason, we have developed a complete business system keeping in mind the brandâ&#x20AC;&#x2122;s consistent visual identity. All hardcopy correspondence, for both internal and external communications, should be printed on the designated stationery. The system includes a letterhead, business card, and envelope. The graphic element on those pieces are available in different approved colors.

business system

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COURAGE IS LIKE A MUSCLE. WE STRENGTHEN IT WITH USE. â&#x20AC;&#x201D;Ruth Gordon actress and writer

online vfair In this days Web sites are a great way for brands to their names out there. The look and feel of our Web site is meant to reflect the brand guidelines in every aspect described in this book. Our Web site will be a hub for both consumer and corporate interests. Added to the companies information, will be a costumer section for prospects clients. VFair online is a multi-faceted resource for both, costumers and members. Linked to the Web site are the many events and services that clients can all attend. The calendar page will list all current activities, including lectures and workshops open to the public. The site also functions as a platform for online professional advice and coaching. By making women aware of the most recent products and experiences available, she will have access to add to all the comforts of home.

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brand guidelines


moving beyond

With the brandâ&#x20AC;&#x2122;s new mission , VFair will focus on creating experiences, services, and products that help women to reach their physical and mental full potential. The services and products offered will be carefully throughout and well-designed to suit the needs of the contemporary women. the brand new VFair will be the voice to a woman out in the world. We will work towards the overall enhancement of woman no matter what stance she is defined by in society. The brandâ&#x20AC;&#x2122;s new selection of products, services and experiences will prove to be effective for the overall development of them, thus celebrating individuality and distinction. These experiences will strive to be memorable and influential to their lives.

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moving beyond


the mental world Environment: Career center Product: Career focused educational materials Service: Career training and counselling Experience: Business workshop and meetings

the physical world Environment: Clinic and wellness center Product: Nutritional supplements Service: Nutritionists and physicians Experience: Workshops in nutrition and wellness


the physical world In order to achieve a balance between body and mind, our new brand will provide a variety of products and services. With todayâ&#x20AC;&#x2122;s woman performing various complex roles in society, these will help her to perform, with vigor and determination, all her responsibilities. A healthy body and a healthy mind go hand in hand. Having a healthy body is only half of the equation and the other half is having a healthy mind. The VFairâ&#x20AC;&#x2122;s physical world will combine natural products and alternative treatments to help women to achieve their full physical potential. These products and services will treat pain, nutritional deficiency, and other health disorder.

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moving beyond


VFair offers a series of nutritional supplements to help to built a strong woman from inside out. Our preparations are intended to supplement the diet and provide nutrients, such as vitamins, minerals, fiber, fatty acids, or amino acids, that may be missing or may not be consumed in sufficient quantities in a personâ&#x20AC;&#x2122;s diet. The nutritional supplements include vitamins, minerals, herbs, meal supplements, sports nutrition products, natural food supplements, and other related products used to boost the nutritional content of the diet. We have a team of professional nutritionists who have created an unique experience combining clinic knowledge and the power of the nutrients. nutritional supplements

This services uses volatile plant materials, known as essential oils, and other aromatic compounds for the purpose of altering a personâ&#x20AC;&#x2122;s mind, mood, cognitive function or health. Some essential oils such as tea tree have demonstrated anti-microbial effects, efficient against bacterial, fungal, and viral infections. aromatherapy

the physical world

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“BETTER TO BE STRONG THAN PRETTY AND USELESS.” —Lilith Saintcrow writer

It involves the insertion of extremely thin needles through your skin at strategic points on your body. A key component of Traditional Chinese medicine, acupuncture is most commonly used to treat pain. Traditional Chinese medicine explains acupuncture as a technique for balancing the flow of energy or life force acupuncture

Complementary care will be provided by nutritionists and physicians to make sure our clients will be able to reach their full potential. Our experts are on call 24 hours a day, seven days a week to ensure that costumers’ needs are met. nutritionists and physicians

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At the VFair’s place woman will be treated in a way to make her feel supported and confident. The center is housed in a beautiful building with a clean facade. Impressive stairwells, relaxing courtyards, and exclusive five star accommodations are only the begging of what there is to be found within the wall of our center. Our center makes a lot of impact because an intimate care we provide for our costumers. We take off from there with personal attendants, personal health services that go far beyond the normal clinics. Within the center, we are pleased to offer a full-service clinic, we provide complete health care to women by bringing state-of-the-art medical technology into a warm and sensitive environment. Our center strives to contribute to total wellness for women by offering a variety of healthcare services. clinic and wellness center

moving beyond


the physical world

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AS WE LET OUR LIGHT SHINE, WE UNCONSCIOUSLY GIVE OTHER PEOPLE PERMISSION TO DO THE SAME. AS WE ARE LIBERATED FROM OUR OWN FEAR, OUR PRESENCE AUTOMATICALLY LIBERATES OTHERS. —Marianne Williamson spiritual activist and writer


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moving beyond


the mental world Our present generation of women have come a long way. Today, they are determinate to find themselves as an equal to men in the professional world and to be able to execute the same tasks demanded of men. At the same they are expected to be good daughters, wives, and mothers. This reality can be very overwhelming, and our new brand exists to help them to overcome any obstacles in the way to success. VFair will provide multiple career and professional choices to them and will also provide necessary support to strike a balance between their personal and professional lives. Our clients will have access to an exclusive educational materials, kits and softwares focused on their careers. The products will be designed to every individual needs and profile. We examine the particular needs because we understand the challenges and circumstances our clients may have already experiencedâ&#x20AC;&#x201D; many of us have been there, too. Among them are career planing kit, business templates, and work home kit. career educational materials

the mental world

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Career counsellors and our expert team of qualified women will provide career guidance and counselling to women who need professional advice. Workshops and training sections will be part of the experience too. The services include: assistance in preparation of resumĂŠs, cover letters and interviewing skills; job coaching services to improve or enhance interviewing (and other) job seeking skills; art-time job placement assistance; advice and information on job availability in specific areas of training; continuous, individual job placement assistance. We answer all of clientsâ&#x20AC;&#x2122; questions about employment or discuss any concerns they might have about their careers. career training

the mental world

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We provide a dynamic resource and learning environment that leads to increased career options by teaching job skills, interviewing techniques and social skills that promote long-term self-sufficiency and job retention. Our center features industry-standard facilities designed to simulate actual working conditions and promote quality career training through hands-on classroom participation. career center

The library contains materials representing interdisciplinary and discipline-specific core knowledge and skills relevant to continuing education and certificate programs. The materials included in the library are assessment tools, case Studies, course Syllabuses, internship guidelines, readings, specific curricula, training manuals, videos Webbased, and modules. resource library

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moving beyond

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WE NEVER KNOW HOW HIGH WE ARE TILL WE ARE CALLED TO RISE; AND THEN, IF WE ARE TRUE TO PLAN, OUR STATURES TOUCH THE SKIES. —Emily Dickinson poet and writer


© 2012 Cecilia Bissoli All rights reserved. No part of this book may be reproduced or used in any forma or by any means—graphic, electronic or mechanical, including photo-copying, recording, taping, or information storage and retrieval system­— without prior written permission by the author.

Writer and Designer: Cecilia Bissoli Instructor: Hunter Wimmer Paper: Red River 50lb. Premium Mate Printer: Epson Styllus Photo R2880 Images: Flickr and Deposit Photos



VFair Brand Guidelines