Our team include graphic designers, motion designers, illustrators, typesetters, print buyers, brand and contract managers.
We are qualified Adobe Certified Professionals, specialising in InDesign/ Illustrator/ After Effects/ Acrobat, ensuring the highest level of technical expertise on every project.
We take a collaborative team approach, leveraging corporate knowledge and experience to deliver a high quality service to Welsh Government Ministers and officials.
Team roles.
1. Head of Design Services
Oversees the work of Design Services, having overall responsibility for the quality of final technical and creative output. The Head of Design Services reports to the Deputy Head of Strategic Communications and is the professional lead responsible for the effective delivery of specialist in-house graphic design and associated services. The Head of Design Services takes an active role in embedding best practice and professional development, keeping abreast of technology and making efficient use of resources by critically reviewing and monitoring systems to deliver efficiencies and put in place controls across design, typesetting, print procurement, contracts and brand guardianship.
2. Graphic Design Manager (x2)
The Graphic Design Manager serves as the primary point of contact for clients, managing projects from inception to completion. The Design Manager takes the client’s brief, discusses and agrees desired outcomes, reviews marketing plans and communication objectives, and briefs the project team. They quality check work against the team’s technical and design quality standards and provide regular updates to clients at all stages. They foster close links with portfolio area communications colleagues with regular meetings to discuss priorities.
3. Motion Design Manager (x1)
The Motion Design Manager coordinates requests for motion design work, interpreting scripts and briefing designers accordingly. They are responsible for the quality of motion graphic work across the team and take a lead role in motion graphic production and training. Additionally, they provide insight to senior managers on developments in the wider motion design community.
4. Designer / Illustrator (x7)
This role shoulders the responsibility for design, illustration and motion graphic tasks, adhering rigorously to Design Services technical standards, Welsh Government brand and accessibility guidelines and creative direction from senior managers.
5. Typesetter (x5)
This role provides vital support to the graphic design team by undertaking demanding typesetting tasks for a wide variety of bilingual documents and marketing materials.
6. Print buyer (x4)
Print buyers manage external print procurement. Buyers liaise with external print providers and secure competitive prices using an all Wales print framework to organise print delivery and distribution. They also advise and approve print specifications for external design agencies.
7. Contracts Manager (x1)
This role leads on the establishment and management of communications contracts ensuring compliance with Welsh Government procurement procedures. They provide advice on communications contracts to the Head of Design Services, Welsh Government officials and external agencies.
8. Brand Manager (x1)
This role provides guidance on the correct application of the Welsh Government logo and supporting brand family. The Brand Manager makes recommendations to the Head of Design Services on the approval of new logos and is responsible for securing trademarks to protect Welsh Government intellectual property.
Welsh Government standards.
Welsh Language:
The Welsh Language Standards are a set of legally binding requirements which apply to the Welsh Government and the wider public sector. They clearly set out our responsibilities in providing compliant bilingual design services.
We adhere to the principles of the Welsh Language Commissioner’s Bilingual Design Guide.
Accessibility:
All our materials are compliant with Welsh Government accessibility standards to ensure as many people as possible can access our information.
Welsh Government design is produced in accordance with the recommendations of the Royal National Institute of Blind People (RNIB).
Branding:
As brand guardians of the Welsh Government logo we have developed strict guidance relating to size, placement and permissions for its use. We advise officials, stakeholders and agencies on the correct application of our logo.
Design Quality standards.
Design quality standards are an integral part of our commitment to excellence. These standards describe a set of principles for various facets of design, including compliance, execution, and aesthetics. We follow these principles and evaluate the work of our team against the following quality standards:
1. Alignment with Brand Identity at Organisation or Campaign Level: Brand compliance is paramount to ensure visual consistency and brand recognition. We align our work with brand identities at organisation or campaign level.
2. Regulatory Standards:
Welsh Government communication materials must comply with Welsh Government Accessibility and Welsh Language Commission Standards. Our commitment to regulatory compliance ensures our work meets the highest standards of accessibility and inclusivity.
3. Value Enhancement:
Our design input extends beyond aesthetics: it is essential to elevate a final designed outcome to a professional level. We strive to add tangible value and create impact to deliver effective communications.
4. Interpretation:
Rather than merely producing literal or formulaic designs, we champion creativity and interpretation. Our designs are the result of clear thinking and innovative problemsolving, ensuring unique and insightful solutions.
5. Comprehensive Consideration:
We delve deeper than the surface of a brief, examining broader issues and propose wellconsidered solutions. Our commitment to comprehensive thinking ensures our designs address not only immediate requirements but also overarching strategic objectives.
6. Precision and Accuracy:
As custodians of our clients’ trust, we take the responsibility of ensuring the accuracy and precision of our work seriously. Every design is scrutinised for accuracy, ensuring they are true, error-free, and reflective of the highest technical standards.
7. Demonstrating Expertise:
Our team of trained designers are dedicated to demonstrating the highest degree of knowledge, skill, and precision in the execution of their work. We adhere to industry best practices and continually refine our craft to uphold the highest standards.
8. Aesthetic Excellence:
Aesthetics, is a core design principle, that plays a pivotal role in defining a design’s pleasing qualities. In visual terms, aesthetics encompass factors such as balance, colour, movement, scale, shape, and visual weight. Our designs are meticulously crafted to achieve aesthetic and functional excellence, ensuring they engage the audience effectively.
By upholding these standards, we ensure our work meets the highest quality standards to reflect our commitment to excellence in the field of graphic design.
Our process follows Design Council principles.
1. Client Meeting:
We instigate client meetings to establish project parameters, objectives, and deadlines. We assemble a project team and devise project plans.
2. Discover:
The ‘Discover’ phase is marked by rigorous research to gather insights that form the baseline of our creative work.
3. Define:
The creative process commences during the ‘Define’ phase, involving brainstorming and refinement of initial design concepts, closely aligned with initial client feedback.
4. Develop:
In the ‘Develop’ phase, ideas are explored, and designs are further refined to a stage where they can be presented to the internal review team.
5. Review:
To ensure strict adherence to our technical and design quality standards, preferred designs undergo a thorough internal review by design managers before release.
6. Proofing:
Proofs are presented to the client for approval.
7. Final checks:
All work has a final check, and print PDF’s are printed out at our studio space in Cathays Park, Cardiff and checked by design managers prior to release.
8. Deliver:
Final completed work is provided to clients or released to print contractors.
9. Project Evaluation:
Feedback is requested following completion of every project. Feedback is reviewed and suitable recommendations for improvement are implemented.
Collaborative working.
We use in-person, online and digital platform solutions to collaborate with officials and colleagues. We have established ‘anchor days’ twice a week when the team meet and work in-person at our studio space in Cathays Park, Cardiff. We also take advantage of SmartSpace areas around the building for team building and quiet working.
We use online communication tools such as MS Teams and Basecamp to connect with clients.
We also offer clients the opportunity to use Milanote, which is a collaborative mood board platform we use to share ideas and comment on project development.
Our Communication and Marketing System (CAMS) allows clients to provide instructions, upload files and leave feedback.
Project Management:
Each project is entrusted to a Project Manager who has the responsibility to plan, track, and oversee project delivery. Managers serve as the primary point of contact for clients, ensuring open lines of communication, promptly addressing any concerns that may arise.
Regular Monitoring:
To maintain oversight over our projects and priorities, our team actively participate in regular internal production meetings and take part in portfolio meetings with communications and marketing colleagues to ensure our work remains aligned with shared goals and client objectives.
Translation:
All Welsh Government materials are bilingual and conform to standards set by the Welsh Language Commissioner. Translations are supplied by Welsh Government Translation Services or by Welsh Government approved suppliers.
Proofing and Sign-off Procedure:
Our work is subject to a meticulous proofing process before release, ensuring every detail is considered and refined. This critical stage includes draft design proposals, client signoff, and final file checks conducted by Design Managers and team members, serving as an additional quality assurance step.
Well-being and Professional Practice meetings:
We have a robust system in place to support our team. Weekly 1-2-1 meetings are conducted, providing an essential opportunity for staff to feedback on their well-being.
Additionally, we conduct monthly 1-2-1 Professional Practice meetings to evaluate an individuals contribution to projects and engage in discussions regarding individual performance relative to our Technical and Design quality standards.
Our systems.
1. Communication and Marketing System (CAMS) Approval System:
CAMS is a centralised Welsh Government on-line approval system used by Communication Teams to evaluate requests. It allows Design Services to prioritise assignments, facilitate task allocation, track projects, record time spent on tasks, and generate cost analysis. Following project completion, the system requests feedback from clients, enabling us to refine and improve our service.
2. Adobe Production System:
Our production team use Adobe Creative software, which provides a fully integrated workflow solution for graphic design, typesetting, illustration, and motion design.
3. Tools and Equipment:
Our infrastructure includes high-specification Windows laptops for remote working and high-resolution 27’’ touch sensitive desktop screens situated at our studio base in Cathays Park, Cardiff. In addition, we have a large format, high-capacity printer/binder that has enhanced in-house proofing and printing capabilities.
4. PDF accessibility:
We uphold a commitment to accessibility, aligning to Welsh Government accessibility guidelines to ensure our work is accessible to as many people as possible. Our output PDFs comply with W3C’s Web Content Accessibility Guidelines (WCAG) 2.1 - Level AA. Prior to release of artwork our PDFs are given a thorough visual sense check to align with RNIB standards.
5. Artwork Security:
Artwork security is of paramount importance. We employ a highly secure storage and archive system via SharePoint. One Drive ensures real-time collaboration with automatic updates for remote changes to artwork, providing the team with access to up-to-date artwork versions for seamless collaboration on projects.
6. BrandKit Asset Management:
We manage the Communications Media Toolkit asset management platform which hosts and shares communication and marketing assets to Welsh public bodies and stakeholders.
Our services.
Welsh Government brand guardians
Cadw brand champions
Accessibility champions
In-house campaigns
Publication design
Typesetting
Graphic design
Illustration
Motion design
Digital asset design
Digital asset management
Display and exhibition
Print procurement
Contract management support
Welsh Government brand guardians.
In-house design and publishing.
Preparing Wales for a Renewable Energy 2050
11.By 2030, The Crown Estate’s functions in Wales should be completely devolved to a new body that has as its principal aim the reinvestment of all funds in Wales for the long-term benefits of the people of Wales in the form of a Sovereign Wealth Fund.
Wales is the poorest constituent country of Great Britain.53 The current system sees a transfer of wealth from fees arising from The Crown Estate’s commercial activity in Wales, to England, an illogical and bizarre outcome.
On 1 April 2017, The Crown Estate Scotland was formed to carry out the functions and duties of The Crown Estate in Scotland.54 The revenue that arises from The Crown Estate Scotland is paid directly to the Scottish Government. The Arup report highlights that “Another key difference is that the Crown Estate in Scotland is devolved, giving the Scottish Government control over revenues raised from seabed leasing. In 2020, Crown Estate Scotland distributed £9.7 million to island and coastal local authorities.”55
We note that the revenue arising from The Crown Estate activities in Wales is paid directly to the UK Government for deployment in England, Wales and Northern Ireland, and there is no guarantee that Wales receives an equivalent amount back. We understand that the scale of the benefits available to Wales will not be the same as that of Scotland. However, there is potential for greater control here in Wales over investment on the Crown Estate.
The potential devolution of the Crown Estate to the Welsh Ministers could also offer opportunities to retain more value from offshore developments.56
The Arup report linked this issue to the creation of the Welsh Government renewables developer. However, we believe that arrangements should be made to devolve the functions of The Crown Estate to a new body, The Crown Estate Cymru, that had the sole duty of improving the well being of the people of Wales according to the well being Goals and Ways of Working, would ensure that all commercial activity arising from The Crown in Wales would be invested for the benefit of the people of Wales in a Sovereign Wealth Fund.
We believe that there are many specific examples of these funds which Wales could draw upon, including the Republic of Ireland,57 all of which bring significant investment and economic benefits to their nations. A Wales fund, invested and applied alongside the ethos of the Well being of Future Generations Act, could make significant strides in addressing some of the economic inequalities, giving back to our communities which, for generations, have supported energy generation industries in Wales.
56 CAT/CSE/Dulas Report, Page 5 57 Ireland Sovereign Investment Fund
PROMOTING GENDER EQUALITY AND CLIMATE ACTION
Size of Wales, working with partner organisations in Uganda, designed a project that empowered rural women to tackle climate change and sustainability issues in their communities.
In the Mbale and Masaka districts of Uganda, women often find themselves marginalised in political, economic and social life. In a year-long pilot project, Size of Wales aimed to strengthen the role of women and girls in tackling climate change and managing natural resources sustainably –helping them become agents of change.
With funding from a Gender Empowerment Grant, Size of Wales co-designed the project with three partner organisations: Mount Elgon Tree Growing Enterprise, Masaka District Landcare Chapter Leadership, and the International Tree Foundation. Their work included a range of initiatives to make a positive impact on the lives of women, their households and their communities.
One of the most effective activities was the training of 44 gender champions – 25 women and 19 men. They were able to improve their communication, team work, coordination and networking skills. In addition, 40 women were trained in leadership and decisionmaking, and were able to pass their training on to a further 664 women. Gender champion Deborah Nabulobi says: “Before, we were very shy – we couldn’t speak in public. We now have the confidence to speak as women, and we can address issues of gender, divorce and domestic violence.”
“The project has given us leadership training and the confidence to address issues that women go through.
I would like to stand as a leader of women: by doing so, I can advocate for women and children, especially girls.”
Deborah Nabulobi
Cadw brand champions.
and sculpted eagles, evoking the architecture of the Roman Empire.
While the castle and town were still under construction in 1284, Edward I chose the castle as the place where
Edward II,
royal
revived in 1911 and 1969 with
investiture of modern princes of Wales inside the castle.
The castle’s grandiose design was never fully executed. Castle and town had a chequered history. Both were damaged during a Welsh uprising in 1294, endured sieges in the early fifteenth century and in the civil wars of the 1640s and underwent periods of neglect. But the town’s pre-eminence in north Wales grew and Caernarfon saw periods of prosperity as a port for the shipment of slate. The town remains the political centre of Gwynedd and a proud stronghold of Welsh culture and language. In 1986, as one of the ‘Castles and Town Walls of King Edward in Gwynedd’, Caernarfon Castle and Town Walls achieved international recognition as a World Heritage Site.
his son, the future
was born. This
association was
the
Unusually high curtain walls make the castle feel oppressive.
A huge sloping stone apron covers the motte of the earlier Norman castle.
Castell Cas-gwent Chepstow Castle
Cadw— er lles pawb. For us all, to keep.
Noson o Straeon Ysbrydion
An Evening of Ghost Stories
23, 30 Hydref/October 18:30 – 19:30 20:30 – 21:30
Gwisgwch yn gynnes a chymerwch eich sedd yn hen bantri’r castell am noson o straeon ysbryd a chwedlau lleol. Oedolion yn unig.
Wrap up warmly and take your seat in the old castle pantry, for an evening of local ghost stories and legends. Adults only.
£15. Rhaid archebu tocynnau ymlaen llaw ar-lein
£15. Tickets must be booked in advance online
Join Cadw
Membership benefits include:
Unlimited admission to all sites in Cadw’s care.
Free or discounted entry to a wide range of historic events — from medieval history encampments to sword and archery lessons. Plus, first access to limited edition events and bespoke tours.
Half-price admission to all English Heritage and Historic Scotland attractions, upgrading to free entry if you renew with us next year.
Unlimited entry to Manx National Heritage properties.
Complimentary Heritage in Wales magazine, featuring news and stories from across Cadw’s 130 sites.
10% off purchases in Cadw’s gift shops.
Discounts with a range of partners, including 10% off RCAHMW publications and The National Library of Wales and Amgueddfa Cymru — National Museum Wales shops.*
What we do
Cadw is a Welsh word that means ‘to keep’. As part of the Welsh Government we protect Wales’s historic environment, including significant buildings, ancient monuments, historic parks, gardens and landscapes and underwater archaeology. We’re fully committed to conserving our past and safeguarding it for our children’s children. It’s a big ambition. But with your support, we can help more people understand and care about Welsh heritage.
Life membership
Become a Cadw life member for a lifetime of family adventures — the ultimate membership for those who care about Wales’ historic environment. Take all your children and grandchildren (under 18 years old) and one adult guest free to Cadw, English Heritage, Historic Scotland and Manx Heritage sites.
Gift membership
Cadw membership makes the ideal gift for people who love exploring. Give your friends and family the key to travel back in time and enjoy unforgettable days out.
and
Your membership fee will help to protect and preserve our iconic sites for future generations to enjoy, such as the conservation of Coity Castle. View here:
How to become a member
Join at any Cadw staffed site
Visit: gov.wales/cadw/membership
Freephone: 03000 252239
As a Cadw member you help us to safeguard Wales’ historic places for future generations. Plus you can enjoy unlimited days out, discovering over 100 monumental castles, majestic abbeys, burial chambers, Roman ruins and inspiring industrial sites.
Unlimited access to 130 historic places in Wales
Logos, graphics, illustration and infographics.
Dy Gŵyl Dewi Sant
St David’s Day
01 03
Dy Gŵyl Dewi Sant
St David’s Day 01 03
Dy Gŵyl Dewi Sant St David’s Day
Harnessing the power of ‘Welshness’
Mae Llywodraeth Cymru yn bwriadu gwahardd y cynhyrchion plastig canlynol: The Welsh Government intends to ban the following plastic products:
Caeadau cwpanau a chynwysyddion bwyd tecawê wedi’u gwneud o bolystyren
Cynhyrchion plastig ocso-ddiraddiadwy — mae cynhyrchion a wneir o’r math hwn o blastig ar y farchnad yn cynnwys
bagiau siopa, sachau sbwriel, cyllyll a ffyrc tafladwy, cwpanau plastig, ffilmiau tomwellt amaethyddol a photeli plastig penodol
Bagiau plastig (meintiau penodol) — gydag esemptiadau, gan gynnwys bagiau ar gyfer pysgod, cig neu ddofednod amrwd a bwyd heb ei becynnu
Rhowch wybod inni os ydych chi’n meddwl y byddai’r gwaharddiadau hyn yn cael effaith ar y rhai sydd â nodwedd warchodedig mewn unrhyw ffordd. Sganiwch y côd QR lenwi’r arolwg. Mae eich barn yn bwysig i’n cynorthwyo sicrhau nad yw’r gwaharddiadau hyn yn effeithio’n anghymesur ar y rhai sydd â nodwedd warchodedig.
Os oes angen rhagor o gymorth neu gyngor arnoch ynghylch y gwaharddiadau hyn, cysylltwch â ni: e-bost: plastiguntro@llyw.cymru
Cup and takeaway food container lids made of polystyrene
Oxo-degradable plastic products — products made from this type of plastic on the market include shopping bags, refuse sacks, disposable cutlery, plastic cups, agricultural mulch films and certain plastic bottles
Carrier bags (specific sizes) — with exemptions including carrier bags for raw fish, meat or poultry and unpackaged food
Please let us know if you think these bans would impact on those with a protected characteristic in any way. Scan the QR code to fill out the survey. Your views are important to assist us in ensuring those with a protected characteristic are not disproportionately impacted by these bans.
If you would like further information on these bans, please contact us at: e-mail: singleuseplastic@gov.wales
Identify potential areas to grow or restore woodlands in the Welsh landscape
Provide insight into how woodlands will respond to disturbances and conservation measures
Understand which types of woodlands should be promoted to achieve benefits from the National Forest e.g. increasing green spaces for mental well-being
Model the state of woodlands in the next 50 - 100 years
Provide descriptions of existing woodlands and identify their ecological, social and economic significance
Motion design.
Milanote Motion Design Process:
Explainer Animation Examples:
Fairwork
Senedd Reform
Short Animation Examples:
We’re Fixing Main Roads
Waiting Well
Brand / Logo Reveal Examples:
Map Data Cymru
Period Proud
Map of Cadw sites
Display and exhibition.
SGANIWCH FI! SCAN ME!
Supporting Communications Teams.
We recommend Communications Teams seek advice from Design Services when considering external agency support. We will advise if work can be completed internally, or where necessary, how we can work effectively with an agency by providing design support and technical advice and guidance relating to accessibility, Welsh Government branding and Welsh language standards.
Involving our team early on allows us to give expert advice at the right stage of your project.
1. Briefing:
We are briefed when there is an intention to outsource design to an agency.
2. Tender stage:
We assist with evaluation of tenders.
3. Kick-off meetings:
We attend ‘kick off’ meetings with agencies to confirm awareness of Welsh Government standards.
4. BrandKit:
We make preparations to add agency assets to the Communications Media Toolkit, asset management platform (BrandKit).
5. In-campaign design support:
We offer practical design support to relieve pressure on budgets and review agency design proofs to ensure compliance with Welsh Government branding, accessibility and Welsh language standards.
6. Design files:
We recover and archive native design files from external agencies.
7. Follow-on design support:
We provide follow-on design support to Communications Teams to relieve pressure on budgets.
In-house campaign for ‘The Visitor Levy’
Legislation enabling local authorities to introduce a visitor levy was enacted in September 2025. Councils in Wales can implement a visitor levy after consulting with local residents and businesses.
Council representatives indicated that materials outlining the potential benefits of a levy targeting the general public would be very useful given current demands on limited resources. Policy colleagues in Welsh Treasury wanted to provide consistent messaging across Wales which would support councils conducting consultations.
Design Services created a suite of assets for local authorities to use, including a poster, leaflet, digital film and social media content explaining the rationale for the levy and key facts. These resources are intended to be shared so councils can add their own logos and additional details relevant to their region. The assets are part of a wider toolkit for local authorities which includes detailed guidance branded with the same look and feel.
In-house campaign for ‘Help to Stay’ and ‘Help to Buy’
Help to Stay is a scheme which offers financial assistance to people who are struggling to pay their mortgage.
The campaign consisted of organic social media posts with a burst of digital advertising in March 2025 to reach a wide audience. The messaging was provided by the housing communications team and the campaign assets were created by Design Services.
Design Services are also currently working on campaign assets for the Help to BuyWales scheme, which offers help to people who want to purchase a new build property up to a value of £300,000. These will be used for organic social media posts as well as some paid for activity in autumn 2025.
YN CAEL TRAFFERTH GYDA’CH MORGAIS?
Peidiwch ag aros nes i chi fethu taliad, mae cymorth ar gael
I
WYBOD MWY, EWCH I
LLYW.CYMRU/CYMORTHIAROS
TRAFFERTH GYDA’CH TALIADAU MORGAIS?
NID YDYCH AR BEN EICH HUN
Mae help ar gael
Peidiwch ag aros tan bo chi’n colli taliad Gall cymryd camau cynnar amddiffyn eich cartref Dim llog am 5 mlynedd
Cyngor ariannol wedi’i deilwra
Cymorth pan fydd ei angen fwyaf arnoch
LLYW.CYMRU/CYMORTHIAROS NEU FFONIWCH: 0800 587 4140
In-house
campaign for ‘Waiting Well’
The Waiting Well campaign is a good example of a successful collaboration between Design Services and the Health Communications team. This initiative aims to inform patients about how they can maintain their well-being while awaiting their procedures and operations.
In response to the request from officials which carried zero-budget, the Health Communications team and Design Services delivered a meaningful and impactful campaign. Despite the financial constraints, the objective was to run a concise campaign that empowers patients with knowledge to stay healthy during their waiting period.
• The Health Communications team took the lead in crafting a detailed brief. This outlined the goals, target audience, key messages, and desired outcomes of the campaign.
• Design Services translated the brief into a visual campaign. They developed a cohesive and engaging style that could be applied consistently across all materials and platforms.
The assets created for the Waiting Well campaign were primarily for social media and Welsh Government channels. Additionally, these resources were shared directly with health boards.
The campaign assets were designed with accessibility and clarity in mind, ensuring a broad reach and significant impact.
The Waiting Well campaign exemplifies how collaborative efforts can overcome budgetary limitations to deliver valuable and impactful health communications.
In-house campaign for ‘The Special Procedures Act’
This was a collaborative project between Design Services and the Health Communications team to support the implementation of the new Special Procedures Act. The act is set to go live at the end of November 2025. Policy officials required a comprehensive suite of assets to inform practitioners and customers about new changes in the law and the steps necessary to get their practice and practitioners licensed.
Primary objectives of the campaign:
• To inform stakeholders about the new regulations under the Special Procedures Act.
• To ensure that all practitioners and practices are aware of the licensing requirements.
• To create engaging social media assets that effectively communicate the key messages.
The collaboration ensured that the assets produced were visually appealing, informative, and aligned with the overall goals of the campaign.
This included:
• Developing a set of engaging social media assets.
• Ensuring that the assets were clear, concise, and visually appealing.
• Working closely with the Health Communications team to ensure that the messaging was accurate and effective.
The assets created by Design Services will be disseminated through official channels of the Welsh Government and local authorities. This will ensure a wide reach and effective communication of the new regulations.
In-house campaign for ‘Make the Call’
The “Make the Call” Children’s Safeguarding Campaign is an initiative aimed at encouraging individuals to share their concerns if they suspect a child or young person is being abused.
The campaign used a mix of social media and paid for digital advertising to reach a broad audience. The limited budget available was allocated for media buying through Golleys and collaborations with external social media influencer companies such as Netmums and Days Out With the Kids.
All campaign assets were created by Design Services, with the Health Communications team providing the messaging, ensuring they were impactful and would resonate with the audience.
Follow-on design support
Design Services provide design support where work has been commissioned externally, offering savings, fast update to assets or creation of new assets.
Digital asset management.
Brandkit is the digital platform we manage on behalf of Communications to organise and share brand and marketing resources with your teams, stakeholders, partners and collaborators.
