Data Hubby Value Proposition B2C: Data Hubby uses analytics to recommend products tailored to the specific needs of the users. Upon registration on the platform, users have the ability to select businesses they want to share their data with. This is based on personal preferences and users can select from businesses such as fashion retailers, household retailers or food delivery services. In exchange, users receive periodic coupons and discounts, as well as personalized offers from these businesses [441]. Data Hubby offers a transparent overview of the personal data it collects from the users. Data Hubby also provides an authentication module, which users can use to log in to different online services. By linking all accounts to Data Hubby, users have a centralized overview and can update personal information and payment details for selected accounts with one click in the Data Hubby. This platform eases the authentication process for users. They only need to remember the credentials for one platform instead of remembering multiple ones. In addition, Data
Hubby also simplifies the identity verification process. Services which require a verified identity such as online banking or job portals can use the Data Hubby verification service, which saves time and leverages the user’s trust in the telco’s data security. B2B: The personal information customers share with Data Hubby cannot be reproduced or collected by other companies. We have information about customers’ location and travel patterns, complete online behavior from the moment they open a browser until they close it as well as what times are best to contact them with offers. We offer companies insights based on this data, based on specific company requirements. With these insights companies can address our customers through the platform with personalized offers, therefore gaining a new customer access channel with a higher expected conversion rate [442]. Our services are also attractive for companies that require verified identity of their customers, such as banks or online payment services. We offer a verification solution that is not only cheap but also trustworthy. With our verified user database and the integration of rising technologies such as face
recognition and biometrics authentication, companies can be sure that Data Hubby user accounts are mapped to their real identities. By adapting our solution, companies do not have to develop their own verification solution, and consequently save costs and increase customer satisfaction.
Customer Relationships B2C: The key component for maintaining and fostering our customer relationship with our private consumers is the Data Hubby platform, since this is the central location where all customer interaction takes place. After successful registration at Data Hubby, users can login to the mobile or web app from any device to manage their personal data/accounts. To maintain the customer relation and to increase customer satisfaction, Data Hubby constantly improves user experience and personalization based on usage tracking and customer surveys. To ensure a close connection to the customers, the entire support of the platform is handled by the Data Hubby team. In addition, for using our verification process, we leverage the existing store network and offer an initial verification solution in every store (e.g. fingerprint or facial recognition). All employees in the stores are trained to advertise and support customers in the usage of Data Hubby. We use our existing infrastructure as a multiplier for customer acquisition. B2B: To address the needs of our B2B customers properly, two important cornerstones need to be considered: Personal contact as well as self service platform. Within the customer acquisition of B2B clients we build on the existing key account management system of telco providers. To increase the likelihood of acquiring new customers and maintaining existing ones, we leverage customer relationships of the existing sales force. Key account managers are capable of tailoring the Data Hubby solution to the client’s specific needs. Data Hubby provides a separate business login to ensure a smooth ongoing operation for B2B clients. From here they can manage and review their campaigns, modify search requirements, and can immediately contact their key account manager. B2B clients can easily modify and change all necessary options at one central location in real-time.
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