Social Business Model Key Resources
Type of Interventions
Key Activities
Physical ■■ Office space ■■ Server infrastructure
Operating IT platform ■■ Software development and site setup
Intellectual ■■ Technology on betting / verification
Operating betting and prediction system ■■ Create accurate and reliable system
Financial ■■ Initial funding required Human ■■ Specialized Staff
Partners & Key Stakeholders I/N/GO marketing agencies ■■ Initiating dialogue with users
Customer acquisition ■■ Marketing: on the ground via key channels Verification of prediction results ■■ Use case: number of registered refugees in Turkish camps Surplus distribution ■■ Use case: donation to Turkish refugee camps and humanitarian organizations involved
I/N/GOs, government, and private research institutions ■■ Sources for outcome verification
■■ Prediction market service to
forecast events utilizing wisdom of the crowd faircast’s three services: ■■ Low price prediction for clients ■■ Betting platform for users ■■ Surplus donations to beneficiaries ■■ Use case: WFP accesses informa tion when and how much emergency response
Channels To users ■■ Mobile phones ■■ Social media ■■ NGOs (flyers for vouchers) ■■ App-stores
Segments Clients (IGOs, GOs, privates, NGOs) ■■ Use case: WFP Quest: How many refugees are going to arrive in Turkish camps in May 2016?
Customer Segments ■■
End-customers in rural areas
■■
End-customers in urban areas
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Businesses with internal networks
■■
Mesh application developers
Customer ■■ Use case: Individuals interested either in short-term monetarization, general event outcome predictions and/or “donating” (could be an insider/expert)
To clients ■■ Direct contact ■■ Key partners
IT providers
To beneficiaries ■■ Clients and their partners ■■ Application process
Financial partners for money transactions
Surplus
Cost Structure Fixed costs ■■ Once: Large upfront investment for initial platform development ■■ Ongoing: platform related: HR, server infrastructure, maintenance Variable costs ■■ Betting payouts ■■ Verification ■■ Customer acquisition
■■ Allocation to humanitarian ■■ ■■
Trend
aid organizations Reinvest: improving faircast’s and therefore client’s prediction accuracy Use case: Support aid organizations with migration involvement
Scenario
Revenue Streams
■■ ■■ ■■ ■■ ■■
Ideation Ideation
Users Fee on stakes via reduced odds Clients: One-time fee per question to use the faircast predictions Additional bonus payment in case of accurate prediction
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