2025 Welcome Packet_Final

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POWER. VANESSA PIERCE

Hi. I'm Vanessa and I am truly excited about my role as Branch Manager at Coldwell Banker Realty | Winter Springs. At Coldwell Banker Realty, we combine the power of the world’s most recognized real estate brand with talented, knowledgeable practitioners who have a passion for assisting people with their real estate needs

Rest assured that together, we can help you navigate the complexities of new industry changes, the market, marketing strategies, negiotations, and much more!

We offer in-house support whether it is the non-competing managers, agent onboarding specialists, regional support specialist, transaction coordinators, field marketing specialists, and/or legal team.

WELCOME Vanessa Pierce

VANESSA PIERCE

WITH US,YOU HAVE A TEAM BEHIND YOU!!

At Coldwell Banker Realty, we believe that success starts with the right environment, and we’re proud to offer just that for our agents.

With top-tier leadership, cutting-edge technology, marketing expertise, and seamless transaction management, we ensure that no detail is overlooked

Our goal is to help you increase your production by leveraging our collective skills and expansive network.

We take a personalized approach to support and systemize the administrative tasks, allowing you to focus on what matters most: winning more business.

SAY HELLO TO OUR TEAM...

LISA KELSEY DIANA OBERMUELLER
LAURA PINKASAVAGE VANESSA ROMERO

Production to Power TECHNOLOGY & TOOLS

I KNOW THAT LEARNING TECHNOLOGY AND TOOLS CAN BE STRESSFUL...

But it doesn't have to be. Instead it can be the glorious start to a new chapter. You will have access to cutting-edge technology, marketing platforms, and CRM systems to boost productivity.

With our modern approach to marketing and a streamlined system for in-house learning, we take the stress out of TECH & TOOLS.

Let's be honest, new tech and tools can be EXCITING!

TRAIN DEVEL

This is where w broker, I'm goi about your goa questions or co your business think about tho that we can en our time togeth important issu Our office offe opportunities, program, and h for career grow

Coaching to Confidence

A few things to think about before we meet...

What is your ideal average sales price goal? How do you envision positioning yourself to target higher-end or specific price brackets? How many units or total sales volume do you aim to close annually? What strategies do you plan to implement to meet those production goals? What concerns do you have about joining our brokerage?

Write these things down before we meet so we can talk through all the details!

NLOCK YOUR POTENTIAL

anker Realty offers online -person learning, webinars, d mentorships. Click here.

r 21 online courses designed both new and experienced ring essential topics such as ings, intro. to real estate, and conversion strategies, andling, business planning, value, and mastering your

NOTES

CULTU ENVIRO

We provide a collaborative, su #1 priority is he life. How do w (Production to P Wealth Builder & focus on the th this powerful sy unique and effec Celebrating our globally have to of focus. Making

Some examples of annual events are as follows:

Gen Blue Experience

Fundraising Events benefiting CB CARES Foundation and local charities

St. Patrick’s Day Pub Crawl

Cinco De Mayo Party

BBQ Party - Wekiva Island

Boat Day - New Smyrna Beach

Bowling Competition

Listing Contests - Prizes to Top 3 Agents

Back To School Supply Fundraiser

Halloween Party - Howl at the Moon

Holiday Parade/Float - Winter Springs

Toys for Tots Toy Drive

Holiday Party - Tuskawilla Country Club

And More!

NEED LEADS?

“GIVE A MAN A FISH, AND YOU FEED HIM FOR A DAY; TEACH A MAN TO FISH AND YOU FEED HIM FOR A LIFETIME.”

LEAD GENERATION

Access to brokerage-provided leads and support with generating new business. We have the following programs:

RELOCATION SERVICES

GLOBAL RELOCATION PARTNER

AFFINITY NETWORK

AARP REAL ESTATE BENEFITS BY ANYWHERE

MILITARY REWARDS PROGRAM

CB WEB LEADS

PROSPECT SQUARE

CALL PARTIES

FLOOR LEADS

MOXI WEBSITE LEADS

OPCITY

PRIMESTREET

REAL SCOUT

GEO-FARMING TOOL

HOMESPOTTER/BOOST

MGMT REFERRALS

FREE SIGN INSTALLS/REMOVAL

Prospecting

O DO LIST

CALL PARTIES SOCIAL MEDIA

GEO-FARMING

NETWORKING

PAST CLIENT FOLLOW-UP

PROFESSIONAL REFERRAL

POP BYS / CONTESTS

Ever heard that old saying: "You never get a second chance to make a first impression"?

Well, it's true! In real estate, leveraging pop bys and contests can be an effective strategy for lead gen. Pop-bys involve dropping off small, thoughtful gifts or reminders to your past clients and prospects, fostering personal connection and keeping your services top of mind. Pairing these pop bys with contests increase your visibility and engagement. Good news! We already have the ideas and content ready for you to personalize. Our marketing specialists will meet with you one on one and our Design Concierge is here to assist as well.

ADMIN & MARKETING

Our team is ready to help! Here is how:

Agent Onboarding Specialist

Client Experience Specialist

Deal Operations Specialist

Regional Support Specialist

Field Marketing Specilists

Listing Concierge

Design Concierge

Assistant Branch Manager

Managing Branch Manager/Broker

Public Relations Specialist

Guaranteed Rate Affinity Lender

Sunbelt Title Agency Representative

AHS Warranty Representative

Legal Assistance Program

IT Help Desk

On-Demand Support

ShockingTruths...

Homes listed with professional photography sell 32% faster.

The average ROI on professional real estate photography is 826%.

68% of consumers say that great photos made them want to visit the home.

ONLINE DEBUT LISTED TO SELL

It's no secret th changed over t newspaper list generation n Internet when percent of hom an essential to fact, 54 percen Internet is thei home. The average ho searching for a properties befo Through Coldw you’ll recive targeted online ads along with advanced performance analytics and leadcapture opportunities.

Digital

35 Professional Photos

30-Second YouTube Video to Targeted Audience & posted on CBR Florida

YouTube Channel

Single-property website

Targeted Marketing - local online audience & social media via Boost Print

Just Listed and Just Sold eBlast

The Update distribution to MLS agents

Social Media Assets

Photo Slideshow

Downloadable property flyers

Client Report Brochures

Drone/Matterport, and MORE!

The7-11-4Rule

MAILERS

OPEN HOUSE

FACEBOOK ADS

YOUR HOME WEBSITE

INSTAGRAM FACEBOOK YOUTUBE

SIGN FLYERS

Studies show that in order for consumers to make a buying decision they need to spend 7 hours of time, with 11 touch points from at least 4 different platforms to feel comfortable pulling the trigger. This is why immersive marketing is an absolute MUST when going to market.

Perhaps 7 hours feels aggressive, but buying a home is often one of the biggest decisions consumers make, so we want to make it easy for them to spend 7 hours on YOUR LISTING. This is how we do it.

COMMISSION BREAKDOWN, OFFICE & LEGAL FEES

NO DESK FEES

24-HOUR ACCESS TO HOME OFFICE

6% BRAND FEE

LEGAL ASSISTANCE PROGRAM - $575 ANNUALLY JULY1ST (PRO-RATED WHEN JOINING)

OFFICE FEE - $75 MONTHLY

TWO COMMISSION SCHEDULES

CAP PLAN AVAILABLE

Monthly Office Fee Includes:

Unlimited Copies

Folders & Presentation Materials

Yard Signs

Staff Support

Use of conference rooms

Access to National Corp. offices

CBU Learning Classes

THE NUMBERS ARE IN. NOBODY BEATS THE COLDWELL BANKER BRAND.

What Agents ARE SAYING

JAMIE LANGFORD

Working with Vanessa is truly one the best parts about my career with Coldwell Banker. When I need guidance, a shoulder to lean on, or a cheerleader, I know Vanessa will be there for me She motivates and pushes me beyond what I knew I was capable of. I am very grateful for the support I receive If you’re a new Realtor or a Realtor looking for a change, you’re looking in the right spot.

BRAD MERRELL

Absolute best place to work!! Great positive work environment with tons of tools and resources! Very friendly work atmosphere. Outstanding leadership!

TRACK TO SUCCESS

ONBOARD

ORIENTATION TOOLS & TECH SETUP

BRAND & MARKETING TRAINING

MENTORSHIP ASSIGNMENT LISTING PRESENTATION BUYER PRESENTATION

CONTRACTS & PAPERWORK TRAINING

OFFER/COUNTEROFFER & CONTRACT TO CLOSE PROCESS TRAINING BUSINESS PLAN

SET UP ONLINE PROFILES SALES & NEGOTIATION TRAINING

GENERATE LEADS

HOME SEARCH/ LISTING SETUP

SHOWINGS & OPEN HOUSE TRAINING CLIENT CONSULTATIONS

CLOSING& CLIENT FOLLOW-UP

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