Websites, Social Media Outlets and Videos Program Outputs We at Jana’s Campaign believe that online and social media avenues are an effective way to educate the general public about important issues of gender and relationship violence. Our strategy is to use these platforms to educate and prevent violence. Chart 31 shows our website data which includes over 170,000 views of the Jana’s Campaign, Heartland Campus Safety Summit, Rocky Mountain Campus Safety Summit and Midwest Campus Safety Summit sites. Charts 32, 33 and 34 show the general outputs on our active Facebook and Twitter accounts. Finally, Chart 35 illustrates the use of our YouTube channel in related videos.
Program Outcomes and Impact When viewing the chatter and testimonials from Charts 36, 37 and 38, Jana’s Campaign online and social media outputs are encouraging important conversations and discussions about gender and relationship violence. These educational methods are providing a “space” for the general public to engage with us and one another about important issues surrounding our work. Chart 31
Website Data 2013, 2014, 2015, 2016 Website
Views
Jana’s Campaign 2013—2016
Sessions
Users
New Visitors
Returning Visitors
Average Amount of Time
108,193
48,804
34,565
70.7%
29.3%
2:15
Jana’s Campaign 2013
21,560
7,455
4,482
59%
41%
3:27
Jana’s Campaign 2014
25,384
10,118
6,410
61.70%
38.30%
2:56
Jana’s Campaign 2015
34,509
17,852
13,486
76.20%
23.80%
1:40
Jana’s Campaign 2016
26,740
13,649
10,534
76.60%
23.40%
1:52
Heartland Campus Safety Summit 2013—2016
48,092
16,412
11,179
68.2%
31.8%
1:44
Heartland Campus Safety Summit 2013
3,932
1,624
804
50.50%
49.50%
2:57
Heartland Campus Safety Summit 2014
11,432
3,368
1,993
58.60%
41.40%
2:16
Heartland Campus Safety Summit 2015
17,519
7,356
5,904
80.10%
19.90%
1:10
Heartland Campus Safety Summit 2016
15,009
4,064
2,546
62.20%
37.80%
1:50
Rocky Mountain Campus Safety Summit 2016
11,446
4,727
3,390
71.70%
28.30%
1:11
1,913
958
664
69.30%
30.70%
1:55
Midwest Campus Safety Summit 2016
Top Countries United States, Russia, United Kingdom, Canada, Brazil United States, Kosovo, India, Canada, United Kingdom United States, Brazil, India, Kosovo, Macedonia United States, Russia, Canada, United Kingdom, Australia United States, Russia, United Kingdom, Kyrgyzstan, Australia United States, Brazil, United Kingdom, China, Russia United States, Russia, Canada, Germany, India United States, Brazil, India, Russia, Italy United States, Brazil, China, Japan, Russia United States, United Kingdom, Russia, Brazil, China United States, Russia, United Kingdom, Kyrgyzstan, Brazil United States, United Kingdom, Russia, Iraq, Australia
Chart 32 Chart 33
Jana’s Campaign Facebook Page 2013, 2014, 2015, 2016 Year Likes Average Monthly Organic Reach Average Monthly Engagement
Top 10 Countries Involved with Facebook
2013 2,716
2014 3,832
2015 5,464
2016 7,501
N/A
N/A
174,834
388,379
N/A
N/A
8,100
10,514
United States United Kingdom Canada Australia Bangladesh
78
Malaysia South Africa India Brazil China