The Marketing Catalog

the

MARKETING CATALOG

SPRING 2026

ON-DEMAND WORKSHOPS Elevate your marketing mastery with our ultimate resource for innovation and expertise.

Dive into a treasure trove of marketing technology demonstrations, quick tips, and more exclusive video content.

Why subscribe?

Robust Workshop Library Quick & Practical Tips Insider Insights Click scan the QR code to visit our YouTube Channel and subscribe today.

TABLE OF CONTENTS 6

DESK, PROFILE & LISTING MANAGEMENT

36 MOXIWEBSITES®

8

MARKETING STRATEGY

38 MOXIENGAGE®

Tools and resources to help get you started with Coldwell Banker Realty.

Strategic marketing workshops designed to plan, execute, and grow effectively

Promote your brand and business online with a stunning, customizable website.

Manage and engage with your contacts with a CRM designed for agents.

10 ARTIFICIAL INTELLIGENCE

40 BOOST

12 AGENT VALUE PROPOSITION

42 PROSPECT SQUARE

14 LISTING CONCIERGE

44 MARKET QUEST

18 DESIGN CONCIERGE

46 DIY LISTING MARKETING

20 SOCIAL MEDIA

48 CUSTOM VIDEO

26 GLOBAL LUXURY

50 MARKETING CENTER

34 MOXIPRESENT®

52 TECH TIPS

Harness AI to strategize, plan, and work smarter.

Learn to master the unique value proposition you can offer potential clients.

Win more listings with our state-of-the-art property marketing platform.

Build your brand with stunning designs to grow your business.

Stay ahead of the rest with a savvy and effective social media strategy.

Access key materials and resources for luxury marketing.

Create polished client presentations leveraging data and marketing materials.

Boost your business with targeted social media and internet advertisements.

Stay top-of-mind with engaging and memorable sphere marketing campaigns.

Master your market with real-time and informative real estate market data.

Learn effective tools and resources to market your listings.

Learn video marketing strategies that drive engagement and boost business.

Create and deploy eye-catching marketing materials from one central source.

Access quick technology tips to help you with your business needs.

MASTER YOUR MARKETING Level up your marketing with our enhanced, one-stop-shop marketing education hub!

Here’s what’s waiting for you: Attend live marketing sessions 5 days a week Discover an easy, all-in-one platform Effortlessly select and register for workshops Engage in strategy-driven, interactive workshops Explore a comprehensive and diverse curriculum Browse the calendar and register for an upcoming Marketing Workshop at:

CBRMarketingWorkshops.com Or scan this QR code to get started:

MARKETING WORKSHOPS Our talented marketing team offers a comprehensive curriculum of workshops designed to help you sharpen your skills and expand your understanding of our marketing tools and products.

We offer four levels of workshops, each designed to help you choose the right fit for your needs.

Workshop Levels OVERVIEW These workshops offer high‑level demonstrations that provide an informative overview of our product capabilities. They serve as a great starting point for understanding what our products can do and how they benefit clients.

ESSENTIALS These workshops take a deeper dive into a product to help you understand essential functions of a tool and gain a comprehensive understanding of core features and functionalities to maximize your effectiveness.

ADVANCED These workshops focus on demonstrating the advanced features and capabilities of our products. They also thoroughly explore integration possibilities with other products to enhance their overall utility, functionality, and efficiency.

UNLOCKED These workshops are where creativity meets strategy. Go beyond the core application of our products and explore innovative approaches, marrying them with other products and methods to achieve specific outcomes.

DESK, PROFILE & LISTING MANAGEMENT Navigate all of your company tools on one unified, customized platform, where you can easily manage your online profiles, listings, and learn to leverage various company tools to enhance your business operations.

DESK, PROFILE & LISTING MANAGEMENT OVERVIEW

NAVIGATING YOUR VIRTUAL OFFICE Navigate Desk, a customizable platform that unites the key products and tools that you need to run your business in one cohesive, integrated solution.

Watch On Demand (15 mins) Find a Live Workshop Book Next Available Appointment

OPTIMIZING YOUR ONLINE PRESENCE Learn to manage your bio, profile specifics, and listings in CBHomes Admin to resent yourself in the best possible light in a digital focused market.

Watch On Demand (15 mins) Find a Live Workshop Book Next Available Appointment

CB MARKETING EXPERIENCE New to Coldwell Banker? This Marketing Orientation delivers high-level overviews of Coldwell Banker marketing products.

Watch On Demand (20 mins) Find a Live Workshop Book Next Available Appointment

ESSENTIALS

KEEP UP WITH KEY UPDATES & YOUR COMPANY PROFILE Desk is your virtual office for essential tools, products, and updates. Get the scoop on how to navigate and update your company profile in Profile Manager.

Watch On Demand (15 mins) Find a Live Workshop Book Next Available Appointment

MANAGE & TRACK YOUR LISTINGS ONLINE Learn how to manage your listings and upload highresolution photos. Learn our Insight tool for tracking web traffic to understand your listing’s exposure.

Watch On Demand (10 mins) Find a Live Workshop Book Next Available Appointment

Get started at: MYCBDESK.COM

DESK, PROFILE & LISTING MANAGEMENT

THE MARKETING CATALOG

MARKETING STRATEGY Understand how AI can enhance your real estate marketing, from leveraging simple tools to streamline everyday tasks to applying advanced strategies for personalized branding, content creation, and client engagement at scale.

MARKETING STRATEGY ANNUAL PLANNING

THE 2026 AGENT MARKETING PLAN Review this year’s Agent Marketing Plan, a powerful tool to help you stay organized and effectively plan your goals, strategy, and budget for the upcoming year.

Find a Live Workshop Book Next Available Appointment

SPHERE OF INFLUENCE

BUILD & MAINTAIN YOUR SPHERE Leverage advanced digital tools and prospecting techniques to identify and connect with potential leads, driving growth and expanding your client base.

Watch On Demand (30 mins) Book Next Available Appointment

ONLINE PRESENCE AUDIT Boost your online visibility through a live audit of your digital presence. Learn tailored strategies, designed to improve your digital footprint and attract more clients.

Watch On Demand (15 mins) Book Next Available Appointment

IN BETWEEN LISTINGS, WHAT SHOULD I DO? Stay proactive and prepared with our expert tips and strategies for maintaining momentum and engagement between listings.

Watch On Demand (25 mins) Book Next Available Appointment

LISTINGS

NEW LISTING, NOW WHAT? Kickstart your marketing efforts with expert tips and strategies, designed to maximize your listing's visibility and attract potential buyers right from the start.

Watch On Demand (5 mins) Book Next Available Appointment

REVIVE MY LISTING Refresh your listing strategy when a property has stalled. Review current marketing efforts and apply new tactics to drive renewed interest and engagement.

MARKETING STRATEGY

Book Next Available Appointment

THE MARKETING CATALOG

ARTIFICIAL INTELLIGENCE Understand how AI can enhance your real estate marketing, from leveraging simple tools to streamline everyday tasks to applying advanced strategies for personalized branding, content creation, and client engagement at scale.

ARTIFICIAL INTELLIGENCE OVERVIEW

SMARTER MARKETING WITH AI Learn prompt-writing, property descriptions, asking for reviews, market updates, social posts, and time-saving tips to keep your marketing flowing effortlessly.

Watch On Demand (40 mins) Find a Live Workshop

ESSENTIALS

AI FOUNDATIONS: YOUR PATH TO SMARTER, FASTER BUSINESS AI Foundations teaches real estate pros to use AI responsibly and effectively, saving time and boosting their marketing.

Take Self-Paced Course

AI ASSIST: COPILOT BEST PRACTICES Discover how Microsoft Copilot boosts productivity.

Use Chat for content creation, Create for visuals, and practical tips to streamline your workflow.

Watch On Demand (15 mins) Find a Live Workshop

ADVANCED

AI-POWERED LEAD GENERATION: FILL YOUR PIPELINE FASTER Turn AI into your lead-gen assistant with easy tools and prompt templates to connect, farm, follow up, and keep your pipeline full.

Watch On Demand (15 mins) Find a Live Workshop

FROM SEARCH TO ANSWERS: SEO TO AEO Optimize your online presence, stay consistent across platforms, and use conversational content to boost visibility in AI-driven search results.

Watch On Demand (20 mins) Find a Live Workshop

UNLOCKED

YOUR VOICE, YOUR BRAND: POWERED BY AI Learn how to use AI tools to match your voice, craft authentic marketing, prompt effectively, and repurpose content for consistent branding across platforms.

ARTIFICIAL INTELLIGENCE

Watch On Demand (15 mins) Find a Live Workshop

THE MARKETING CATALOG

AGENT VALUE PROPOSITION Understand and articulate what sets you apart from your competitors. Learn how to craft compelling narratives, present evidence of your success, and leverage your expertise to build credibility and ultimately win more business.

AGENT VALUE PROPOSITION OVERVIEW

PERFECT PITCH AGENT VALUE PROPOSITION Define your unique agent value with credibility and relevance while mastering your pitch for greater differentiation and impact.

Watch On Demand (20 mins) Find a Live Workshop Book Next Available Appointment

ESSENTIALS

THE 12 MINUTE LISTING PRESENTATION 12-minute listing presentation showcasing Listing Concierge’s benefits and strategies to communicate its value and secure more listings.

Watch On Demand (20 mins) Find a Live Workshop Book Next Available Appointment

THE 12 MINUTE LISTING PRESENTATION: FLORIDA & NORTHEAST 12-minute listing presentation showcasing Listing Concierge’s benefits and strategies to communicate its value and secure more listings. For FL & NE markets only

Watch On Demand (20 mins) Find a Live Workshop Book Next Available Appointment

ADVANCED

CRAFT YOUR PERFECT PITCH WITH AI Harness AI to craft your Perfect Pitch. Enhance your value proposition with credibility, crafting a pitch that highlights your strengths and sets you apart.

AGENT VALUE PROPOSITION

Watch On Demand (25 mins) Find a Live Workshop Book Next Available Appointment

THE MARKETING CATALOG

LISTING CONCIERGE Listing Concierge is our in-house, state-of-the-art, property marketing platform that helps agents boost their business by winning more listings, proving their value, showcasing properties effectively, and selling more homes.

LISTING CONCIERGE OVERVIEW

360° PROPERTY MARKETING Learn all about Listing Concierge, our innovative and comprehensive property marketing platform that can help you win EVERY listing and turn one into three.

Watch On Demand (5 mins) Find a Live Workshop Book Next Available Appointment

ESSENTIALS

HOW TO PLACE A LISTING CONCIERGE ORDER You’ve got your listing and now you are ready to place an order. Learn how to set up your profile, place an order, and what to expect once your order is placed.

Watch On Demand (20 mins) Find a Live Workshop Book Next Available Appointment

EFFICIENTLY MANAGE AND PROOF YOUR ORDER Learn the basics of getting your order through the finish line, proofing each item and essential tips for an efficient experience.

Watch On Demand (30 mins) Find a Live Workshop Book Next Available Appointment

CREATE & PROMOTE YOUR SINGLE PROPERTY WEBSITE Learn about Listing Concierge’s eye-catching single property websites. Learn how to edit and manage these sites and effective ways to promote them.

Watch On Demand (30 mins) Find a Live Workshop Book Next Available Appointment

MANAGING YOUR PRINT MARKETING MATERIALS Take a deep dive into Listing Concierge’s print marketing options. Learn pro tips for proofing, editing, and deployment timelines.

Watch On Demand (20 mins) Find a Live Workshop Book Next Available Appointment

STREAMLINE YOUR WORKFLOW: LISTING CONCIERGE & AI Explore the AI feature in Listing Concierge, created to streamline your workflow, freeing up valuable time for business growth.

LISTING CONCIERGE

Watch On Demand (15 mins) Find a Live Workshop Book Next Available Appointment

THE MARKETING CATALOG

COLDWELL BANKER GLOBAL LUXURY®

LISTING A PROPERTY

OVER $10 MILLION? LISTING CONCIERGE MARKETING ENHANCEMENTS

In partnership with the Coldwell Banker Global Luxury® program, Luxe and Reach packages through Listing Concierge come with complimentary enhancements for $10M+ properties including, but not limited to: Property highlight in the Trending This Month section of ColdwellBankerLuxury.com's The List Luxury Presence single property website Extended 3 month Boost digital ad campaign Custom curated list of 300 ultra high-net worth contacts to be used for marketing Access to specialty national print or digital advertising through our Luxury Media partners

For a uniquely tailored Luxury Property Marketing Plan, contact your local Luxury Marketing Team.

LISTING CONCIERGE ADVANCED

MARKETING YOUR BUSINESS AFTER THE SALE Your listing sold, but there’s more marketing to do.

Learn how to deploy the remaining products in your order and leverage the sale to boost your business.

Watch On Demand (20 mins) Find a Live Workshop Book Next Available Appointment

YOUTUBE VIDEO LISTING ADS Listing Concierge’s YouTube ads target local audiences by search behavior. Learn how to proof video ads, ad analytics, and ways to promote them.

Watch On Demand (25 mins) Find a Live Workshop Book Next Available Appointment

UNLOCKED

OPTIMIZE YOUR DIGITAL PROPERTY MARKETING MATERIALS Learn about digital offerings within Listing Concierge, including QR codes, vanity domain names, YouTube ads, your Boost ad, possible leads, and more.

Watch On Demand (20 mins) Find a Live Workshop Book Next Available Appointment

VIDEO EMBED HERE IN ISSUU

CLICK HERE TO PLACE AN ORDER!

LISTING CONCIERGE

THE MARKETING CATALOG

DESIGN CONCIERGE Design Concierge, powered by the marketing experts at The Studio, unites smart personalization technology with some of the industry’s most talented advertisers, copywriters, and designers to help build your personal brand.

DESIGN CONCIERGE OVERVIEW

BUILD YOUR PERSONAL BRAND Watch On Demand (20 mins) Find a Live Workshop Book Next Available Appointment

Learn how Design Concierge, our in-house branding agency, helps you create a brand that’s uniquely you and stand out in your local market.

ESSENTIALS

BRING YOUR BRAND TO LIFE WITH DESIGN CONCIERGE Watch On Demand (20 mins) Find a Live Workshop Book Next Available Appointment

Learn how to place an order, best practices for ordering, and what to expect when working with your Design Concierge Coordinator.

ADVANCED

SHINE ONLINE WITH DESIGN CONCIERGE Discover how Design Concierge can boost your brand with eye-catching digital assets—and how to use them strategically across your online platforms.

Watch On Demand (25 mins) Find a Live Workshop Book Next Available Appointment

INFUSING YOUR BRAND WITH YOUR PROPERTY MARKETING Explore Design Concierge packages that integrate your personal brand with Listing Concierge marketing materials.

Watch On Demand (10 mins) Find a Live Workshop Book Next Available Appointment

Personal Branding Matters.

Design Concierge offers exceptional, industryleading real estate personal branding and broker support for any professional to grow their business and drive success.

DESIGNCONCIERGEPORTFOLIO.COM

DESIGN CONCIERGE

THE MARKETING CATALOG

SOCIAL MEDIA Harness the power of social media to build meaningful connections with your friends, clients, neighbors, and community. Learn how to engage authentically and make a lasting impact through your online presence.

SOCIAL MEDIA SOCIAL MEDIA SITES & APPS

STARTING SOCIAL MEDIA: AN OVERVIEW OF SOCIAL PLATFORMS An introduction to Facebook, Instagram, and LinkedIn, highlighting key features and strategies to increase brand visibility, engagement, and business growth.

Watch On Demand (15 mins) Social Media Guide

IGNITE YOUR BRAND WITH INSTAGRAM Learn how to enhance your brand's visibility and engagement through stunning visuals, captivating posts, and effective strategies for community building.

Watch On Demand (10 mins) Instagram Best Practices

CREATE, CONNECT, & GROW WITH A FACEBOOK BUSINESS PAGE Learn how to get the most out of your Facebook business page and Meta Business Suite. Learn how to organically grow your business on social media.

Watch On Demand (15 mins) Facebook Best Practices

LEVERAGING LINKEDIN Learn to enhance your LinkedIn profile by showcasing expertise, building connections, and creating engaging content. Explore best practices for optimizing visibility.

Watch On Demand (15 mins) LinkedIn Best Practices

REAL GROWTH FOR META & INSTAGRAM Unlock the power of Meta in this hands-on workshop.

Create engaging content, attract leads, showcase listings, and build a strong online presence.

Find a Live Workshop Takeaway PDF

CONTENT CREATION

CRAFT COMPELLING SOCIAL MEDIA CONTENT Deliver stories that connect. Learn how to write compelling captions, design eye-catching visuals, and tailor your posts that resonate with your audience.

Watch On Demand (15 mins) Find a Live Workshop

CONTENT WITH IMPACT: THE S.O.L.D. METHOD Create social content that captivates, builds your brand, and drives results. Gain strategies to spark engagement and stay top-of-mind in today’s digital world.

SOCIAL MEDIA

Find a Live Workshop Takeaway PDF

THE MARKETING CATALOG

SOCIAL MEDIA MASTERMIND The social media environment is always changing, and we know how challenging it can be to stay ahead of the curve. Join our monthly Social Media Masterminds to hear from the CBR social media team and featured guests.

Plus, get answers to all your burning social questions.

Register directly at CBRMastermind.com

SOCIAL MEDIA CONTENT CREATION

BEYOND THE LENS: VIDEO ESSENTIALS FOR ELEVATED CONTENT Learn the essentials of creating high-quality video content using just your phone. Learn practical tips that elevate your video presence and drive engagement.

Find a Live Workshop Takeaway PDF

REELS IN REAL TIME Stop the scroll and grow your business! Learn how to create Instagram Reels that showcase your listings and grow your real estate business.

Find a Live Workshop Takeaway PDF

ARTIFICIAL INTELLIGENCE

WORK LESS, POST MORE: AI FOR SOCIAL MEDIA Use AI to streamline social media. Learn tools and techniques to post more efficiently and enhance your overall strategy.

Find a Live Workshop Takeaway PDF

ADVERTISING

FROM SCROLLS TO SOLDS: PAID SOCIAL MEDIA ADS Learn how to target the right audience, craft compelling creatives and understand ad objectives across Facebook, Instagram, Google, LinkedIn, Tiktok and YouTube.

Find a Live Workshop Takeaway PDF

Follow Coldwell Banker on social media! @coldwellbanker @coldwellbanker @coldwellbanker @coldwellbanker

SOCIAL MEDIA

THE MARKETING CATALOG

WEEKLY SOCIAL MEDIA CONTENT sent directly to your inbox

Scan the QR code or visit socialmediasignup.com to start receiving weekly social content!

PAST CONTENT

·

SOCIAL MEDIA RESOURCES

·

HOLIDAY CONTENT

SOCIAL MEDIA GUIDE FOR AGENTS Explore all CBR offers — from best practices to account security, we’ve got the tools and support to help you maximize your social impact.

TABLE OF CONTENTS

1.0 BRANDING & COMPLIANCE 2.0 SOCIAL MEDIA WORKSHOPS 3.0 SOCIAL MEDIA BEST PRACTICES 3.1 INSTAGRAM BEST PRACTICES 3.2 FACEBOOK BEST PRACTICES 3.3 LINKEDIN BEST PRACTICES 3.4 TIKTOK BEST PRACTICES 3.5 YOUTUBE BEST PRACTICES 4.0 CONTENT & STRATEGY 4.1 CB SOCIAL MEDIA CONTENT RESOURCES 4.2 COLDWELL BANKER SOCIAL MEDIA PAGES & WEBSITES 4.3 CONTENT THAT CONVERTS 4.4 WHAT CONTENT TO AVOID 4.5 TOOLS TO OPTIMIZE YOUR CONTENT 4.6 BEING SOCIAL ON SOCIAL MEDIA 5.0 SOCIAL MEDIA & WEB ADVERTISING 6.0 SUBMIT LISTINGS FOR FEATURE CONSIDERATION 7.0 SUBMIT LISTINGS & STORIES TO PR 8.0 ACCOUNT SECURITY 9.0 CBR SOCIAL MEDIA TEAM SOCIAL MEDIA

THE MARKETING CATALOG

GLOBAL LUXURY Coldwell Banker Global Luxury ® is recognized as a world leader in the marketing of exceptional properties and is considered to be among the world’s consummate marketing programs for promoting luxury properties to a local, national and international marketplace.

GLOBAL LUXURY OVERVIEW

A GUIDE TO GLOBAL LUXURY A strategic and comprehensive overview of the program’s marketing capabilities, certification process, exclusive partnerships, branded marketing assets, and more.

Watch On Demand (50 mins)

ESSENTIALS

TRANSFORM YOUR MARKETING WITH THE 2026 TREND REPORT Strategically leverage the Coldwell Banker Global Luxury® Trend Report to reinforce your authority and position yourself as a trusted luxury market expert.

Watch On Demand (50 mins) Order The Trend Report

PREPARING FOR THE LISTING PRESENTATION Deliver polished, professional presentations that stand out in the luxury market, using Global Luxury talking points and Coldwell Banker’s marketing tools.

Watch On Demand (35 mins)

THE MARKETING CAPABILITIES Understand the powerful marketing tools, strategies to help you expand your reach, elevate your brand, and connect more effectively with today’s luxury buyers.

Watch On Demand (25 mins)

ADVERTISING OPPORTUNITIES Explore WealthEngine®, One Million Impressions, Google AdWords, and premium media placements with expert support to reach affluent buyers and grow your brand.

Watch On Demand (25 mins) Global Marketing Program Brochure Advertising Playbook

DATA-DRIVEN MARKETING WITH THE 2026 MID-YEAR REPORT Explore how to strategically leverage the Coldwell Banker Global Luxury® 2026 Mid-Year Report as a powerful datadriven marketing and thought-leadership tool.

GLOBAL LUXURY

Find a Live Workshop

THE MARKETING CATALOG

GET

certified A Coldwell Banker Global Luxury® certification enhances your credibility as a luxury property specialist and serves as a signal for high-net- worth individuals that they are working with an exceptional real estate professional.

LEARN MORE OR REGISTER TODAY

GLOBAL LUXURY ADVANCED

STRATEGIES TO SECURE ELITE LUXURY LISTINGS Explore how intelligent, data-informed marketing, refined messaging, and strategic marketing channel selection elevates your credibility with discerning sellers.

Watch On Demand (40 mins)

LEVERAGING WEALTHENGINE TO ENGAGE HIGH-NET-WORTH CLIENTS Dive into using Wealth Engine® to identify, qualify, and engage high-net-worth individuals using detailed wealth, lifestyle, and philanthropic insights.

Watch On Demand (55 mins) Find a Live Workshop

THE ART OF THE BESPOKE LISTING PRESENTATION Craft and deliver bespoke listing presentations that reflect sophistication, strategy, and confidence— so your value is unmistakably clear and your expertise is powerfully felt.

Find a Live Workshop

MARKETING YOUR LUXURY LISTINGS Explore the latest marketing strategies and tools to elevate your luxury listings, maximize exposure, attract affluent buyers, and leverage premium marketing resources.

Watch On Demand (25 mins) Luxury Listing Checklist

BREAKING INTO THE LUXURY MARKET Learn strategies designed to help you navigate the luxury real estate space, increase personal brand visibility and establish authority in the luxury marketplace.

Watch On Demand (30 mins)

DELIVERING THE LISTING PRESENTATION & MAXIMIZING RESOURCES Prepare for and deliver a standout luxury listing presentation, effectively presenting with confidence to maximize the impact of every luxury listing opportunity.

Watch On Demand (30 mins)

MARKETING YOURSELF IN THE LUXURY MARKETPLACE Position yourself as a premier luxury real estate expert by leveraging the Coldwell Banker Global Luxury® program and differentiating yourself in the luxury marketplace.

GLOBAL LUXURY

Watch On Demand (40 mins)

THE MARKETING CATALOG

LUXURY PUBLICATIONS The Coldwell Banker Global Luxury® program produces a variety of elite, luxury publications, including our lifestyle-focused flagship magazine and an biannual, award-winning report series that draws upon insights and data from leading sources like the Institute for Luxury Home Marketing, Wealth-X, and other industry experts.

View COLDWELL℠ Magazine View The Latest Luxury Reports

GLOBAL LUXURY ADVANCED

LEVERAGING THE GLOBAL NETWORK Learn how to harness the international reach of the Coldwell Banker Global Luxury® worldwide network, to elevate your listings and expand your business.

Watch On Demand (45 mins)

UNLOCKED

GLOBAL LUXURY X SOCIAL MEDIA: LUXURY CONTENT STRATEGIES Elevate your social presence through content that reflects the sophistication of the luxury market, using intentional visuals, storytelling, and audience engagement.

Find a Live Workshop

HOSTING LUXURY EXPERIENCES WITH PURPOSE AND INFLUENCE Move beyond traditional events to create luxury experiences with intention—strengthening relationships, expanding influence, and reinforcing your personal brand.

Watch On Demand (35 mins)

PERFECTING YOUR GLOBAL LUXURY PITCH Unlock your perfect Global Luxury pitch to articulate your value alongside the unique strengths of the Coldwell Banker Global Luxury® program with clarity and impact.

Watch On Demand (30 mins)

THE ART OF STORYTELLING Designed to help agents craft emotionally rich, story-driven narratives that resonate with affluent clientele. You’ll learn how to move beyond features to evoke lifestyle, aspiration, and legacy.

Watch On Demand (25 mins) The Art of Storytelling Takeaway

NEW DEVELOPMENT & NEW CONSTRUCTION MARKETING STRATEGIES Discover the elevated strategies behind successfully positioning and marketing new luxury developments, from concept to completion, for long-term success in the luxury marketplace.

GLOBAL LUXURY

Find a Live Workshop

THE MARKETING CATALOG

MONTHLY GLOBAL LUXURY PROGRAM UPDATES, INSIGHTS & STRATEGIES sent directly to your inbox Coldwell Banker Global Luxury® eNewsletter sent directly to designated Luxury Property Specialists only. Please contact your local Luxury Marketing team if you are not receiving this email as a certified agent.

GLOBAL LUXURY RESOURCES

COLDWELL BANKER GLOBAL LUXURY® PROGRAM Coldwell Banker Global Luxury® is widely considered to be among the world’s consummate marketing programs, promoting luxury properties to a local, national and international marketplace, attracting affluent buyers all across the globe.

The Luxury Property Specialist Guidebook

Program Resources

View All Resources

THE LUXURY PROPERTY SPECIALIST CERTIFICATION A Coldwell Banker Global Luxury certification enhances your credibility as a luxury property expert and serves as a signal for high-net- worth individuals that they are working with an exceptional real estate professional. Find out how you can become a Luxury Property Specialist.

Blueprint for Success

Learn More or Register Today

LPS Guidebook

LUXURY LISTING PROGRAM QUALIFICATIONS Does your new listing qualify for the Coldwell Banker Global Luxury® program marketing?

Check the list price against the GL threshold tool and contact your Luxury Marketing Team for luxury property marketing recommendations.

Visit the Global Luxury Threshold Tool

Does your listing qualify for a ColdwellBankerLuxury.com editorial feature?

ColdwellBankerLuxury.com is our flagship destination for Coldwell Banker Global Luxury® qualifying properties and Luxury Property Specialists, drawing an elite international audience.

VIEW THE FAQ TO LEARN MORE

GLOBAL LUXURY

THE MARKETING CATALOG

MOXIPRESENT

®

MoxiPresent® by MoxiWorks® empowers you to create dynamic and informative presentations. It’s more than just a CMA tool, it helps you seamlessly engage prospects and clients, making your presentations both insightful and captivating.

MOXIPRESENT

®

OVERVIEW

CREATE CLIENT PRESENTATIONS Your one-stop shop for creating compelling presentations for buyers and sellers. Learn the basics of creating effective listing and buyer presentations.

Watch On Demand (40 mins) Find a Live Workshop Book Next Available Appointment

ESSENTIALS

CRAFT A COMPELLING LISTING PRESENTATION Create a CMA and leverage key marketing materials to enhance your listing presentation and to effectively appeal to sellers.

Watch On Demand (15 mins) Find a Live Workshop Book Next Available Appointment

GUIDE YOUR BUYERS TO THEIR DREAM HOME Learn how to create informative and easy-tounderstand buyer guides and tours to support your clients’ decision-making during the buying process.

Watch On Demand (30 mins) Find a Live Workshop Book Next Available Appointment

ADVANCED

CUSTOMIZE YOUR CLIENT PRESENTATIONS Elevate your client presentations with custom print and digital content to deliver a unique and impactful message tailored to your business.

Watch On Demand (20 mins) Find a Live Workshop Book Next Available Appointment

UNLOCKED

THE POWER OF YOU: BRANDING YOUR CLIENT PRESENTATION Master advanced template and page customization across print and digital. Create bespoke presentations, embed dynamic elements, and use Design Concierge for professional results.

MOXIPRESENT®

Watch On Demand (15 mins) Find a Live Workshop Book Next Available Appointment

THE MARKETING CATALOG

MOXIWEBSITES

®

MoxiWebsites® by MoxiWorks® is a web content management system that empowers agents or teams to create professional websites without any coding knowledge. It offers a flexible solution for real estate agents to manage their website content easily.

MOXIWEBSITES

®

OVERVIEW

LAUNCHING YOUR AGENT WEBSITE Learn how to build and maintain an engaging website with MoxiWebsites, providing a valuable resource for your sphere of influence and online visitors.

Watch On Demand (30 mins) Find a Live Workshop Book Next Available Appointment

ESSENTIALS

MANAGING YOUR WEBSITE CONTENT Learn to create and manage website content with MoxiWebsites: edit, organize, and add pages, use the editor, and set up a client testimonials page.

Watch On Demand (30 mins) Find a Live Workshop Book Next Available Appointment

ADVANCED

BUILDING CUSTOM PAGES & TEMPLATES FOR YOUR WEBSITE Explore advanced customization options for your MoxiWebsite, including creating custom pages with templates and using Page Builder to tailor your design.

Watch On Demand (30 mins) Find a Live Workshop Book Next Available Appointment

CREATE, CUSTOMIZE, CONVERT: CLIENT PROPERTY SEARCHES Create personalized property searches on your website and CRM to match clients' needs. Keep them engaged with real-time updates and tailored listings.

Watch On Demand (10 mins) Find a Live Workshop Book Next Available Appointment

LEAD GENERATING TOOLS FOR YOUR WEBSITE Capture leads organically on your MoxiWebsite. Add the CB Move Meter and Home Estimate widgets to aid in generating leads. Results are not guaranteed.

Watch On Demand (15 mins) Find a Live Workshop Book Next Available Appointment

UNLOCKED

LEVERAGE THE POWER OF AI TO CREATE WEBSITE CONTENT Learn how to use AI to quickly create and add blog posts to your website, keeping your content fresh and your website up to date with ease.

MOXIWEBSITES ®

Watch On Demand (25 mins) Find a Live Workshop Book Next Available Appointment

THE MARKETING CATALOG

MOXIENGAGE

®

MoxiEngage® CRM by MoxiWorks® is tailored for real estate agents, focusing on sphere-marketing. It utilizes property data to nurture leads, drive repeat business, and help agents achieve their sales goals.

MOXIENGAGE

®

OVERVIEW

CLIENT RELATIONSHIP MANAGEMENT Get an overview of your CRM tool, covering key features, functionality, and how to upload contacts and navigate the platform efficiently.

Watch On Demand (15 mins) Find a Live Workshop Book Next Available Appointment

ESSENTIALS

EFFECTIVELY MANAGE YOUR MOST VALUABLE CLIENT BASE Learn the basics of managing and organizing contacts and how to market to your client base at every stage of the home buying or selling process.

Watch On Demand (15 mins) Find a Live Workshop Book Next Available Appointment

ENGAGE YOUR SOI WITH AUTOMATED DRIP CAMPAIGNS Strengthen your marketing efficiency with email drip campaigns that feature a variety of content to keep you top of mind with your sphere of influence.

Watch On Demand (20 mins) Find a Live Workshop Book Next Available Appointment

ADVANCED

CRAFTING CONNECTIONS WITH PERSONALIZED MARKETING Unleash your creativity by customizing email content.

Learn to personalize emails, use templates effectively, and craft compelling messages tailored to client needs.

MOXIENGAGE ®

Watch On Demand (25 mins) Find a Live Workshop Book Next Available Appointment

THE MARKETING CATALOG

BOOST Boost automates digital advertising campaigns, enabling you to quickly create ads that promote yourself or your listings to targeted audiences in just minutes.

Reach the right people with more efficiency.

BOOST OVERVIEW

LEAD GENERATING SOCIAL MEDIA ADVERTISING Discover how to streamline your digital advertising efforts across social media and highly trafficked websites.

Watch On Demand (15 mins) Find a Live Workshop Book Next Available Appointment

ESSENTIALS

CREATE LEAD GENERATING LISTING ADS Learn how to create eye-catching digital ads for your listings to capture email leads. Learn techniques to maximize the visibility and impact of your listing ads.

Watch On Demand (15 mins) Find a Live Workshop Book Next Available Appointment

ADVERTISE YOUR BUSINESS WITH TARGETED DIGITAL ADS Learn how to advertise your business through targeted online ads. Create content that resonates with your target audience and elevates your brand.

Watch On Demand (20 mins) Find a Live Workshop Book Next Available Appointment

ADVANCED

BOOST YOUR REACH WITH TARGETED VIDEO ADS Discover the fundamentals of creating custom videos and using them in targeted Boost advertising campaigns to enhance your online marketing efforts.

Watch On Demand (20 mins) Find a Live Workshop Book Next Available Appointment

UNLOCKED

CRAFT COMPELLING CONTENT FOR NEW BOOST LEADS Use your leads from Boost and turn cold leads hot.

Learn how to upload these leads into Prospect Square and MoxiEngage to cultivate new relationships.

BOOST

Watch On Demand (20 mins) Find a Live Workshop Book Next Available Appointment

THE MARKETING CATALOG

PROSPECT SQUARE Prospect Square is your go-to sphere marketing platform that includes Clients for Life, market reports, property e-blast templates, and a monthly newsletter, all designed to help you remain memorable with your clients and contacts.

PROSPECT SQUARE OVERVIEW

TOP-OF-MIND SPHERE MARKETING Prospect Square is a sphere-marketing tool featuring the Clients for Life Campaign, market reports, a monthly newsletter, and property e-blasts.

Watch On Demand (35 mins) Find a Live Workshop Book Next Available Appointment

ESSENTIALS

ESTABLISH YOUR MARKET EXPERTISE Keep your SOI informed by leveraging informative automated market data campaigns. These data-filled reports position you as the go-to local market expert.

Watch On Demand (65 mins) Find a Live Workshop Book Next Available Appointment

MAKE THEM YOUR CLIENTS FOR LIFE Clients for Life offers your contacts exciting monthly content that help you touch base with unique offerings that set you apart from the competition Please note that Clients for life is not available in all markets.

Watch On Demand (30 mins) Find a Live Workshop Book Next Available Appointment

STAND OUT WITH STUNNING PROPERTY EBLASTS Learn to create captivating property emails in Prospect Square that engage and convert, whether you're an experienced agent or just starting out in the industry.

Watch On Demand (15 mins) Find a Live Workshop Book Next Available Appointment

STAY TOP-OF-MIND WITH A MONTHLY NEWSLETTER Set up and personalize a monthly newsletter where you can select your own local articles and imagery to create captivating and memorable monthly content.

Watch On Demand (30 mins) Find a Live Workshop Book Next Available Appointment

ADVANCED

GET SOCIAL WITH CLIENTS FOR LIFE Learn how to increase engagement for your Clients for Life campaign by learning strategies for sharing on your favorite social media platforms.

PROSPECT SQUARE

Watch On Demand (15 mins) Find a Live Workshop Book Next Available Appointment

THE MARKETING CATALOG

MARKET QUEST Market Quest offers agents comprehensive MLS data to attract new clients and impress existing ones. Easily generate market share and trend reports while showcasing your brand’s top performance.

MARKET QUEST OVERVIEW

LEVERAGE YOUR LOCAL MARKET DATA Learn how Market Quest delivers comprehensive MLS data and lets you download reports and social graphics highlighting key market insights.

Watch On Demand (60 mins) Find a Live Workshop Book Next Available Appointment

ESSENTIALS

LEVERAGE COLDWELL BANKER’S POWERFUL MARKET SHARE Learn how to leverage Coldwell Banker’s strong positioning in the market by generating and sharing market share and position reports.

Watch On Demand (10 mins) Find a Live Workshop Book Next Available Appointment

KEEP YOUR SOI INFORMED ON LOCAL MARKET DATA Learn how to share key market data with your clients and SOI. You can generate detailed PDF reports and eye-catching social graphics.

Watch On Demand (20 mins) Find a Live Workshop Book Next Available Appointment

YOUR MARKET IN A SNAPSHOT Learn how to create market snapshots that can be shared as posts and stories on your favorite social sites and apps such as Instagram, LinkedIn and Facebook.

Watch On Demand (15 mins) Find a Live Workshop Book Next Available Appointment

Did you know..

85%

*

of buyers ranked Real Estate Agents as their most useful information source, demonstrating that people rely on agents to interpret, contextualize, and advise on market data.

* According to the 2025 National Association of REALTORS® (NAR) Profile of Home Buyers and Sellers.

MARKET QUEST

THE MARKETING CATALOG

DIY LISTING MARKETING Discover a variety of products and tools designed to help you create and promote marketing materials for your listings more effectively. These tools, from customizable templates to digital resources, simplify marketing and boost your listings' visibility.

DIY LISTING MARKETING OVERVIEW

EXCLUSIVE LOOK: PROVIDING FLEXIBILITY IN LISTING PROMOTION In-house advertising portal for CB agents to market off-market listings or pre-MLS properties. Showcase properties and buyers' needs within our large network.

Watch On Demand (20 mins) Find a Live Workshop Book Next Available Appointment

DIY PROPERTY MARKETING: A MOXIIMPRESS OVERVIEW Master DIY Property Marketing using MoxiImpress.

Create digital and print materials, and explore the core features available to elevate your marketing efforts.

Watch On Demand (15 mins) Find a Live Workshop Book Next Available Appointment

ADVANCED

PACK THE OPEN HOUSE: STRATEGIES TO BRING BUYERS Learn which tools to leverage when advertising open houses, how to use them effectively, and where to deploy your marketing for maximum exposure.

Watch On Demand (30 mins) Find a Live Workshop Book Next Available Appointment

EXCLUSIVE LOOK

MORE BUYERS = MORE OFFERS Some say off-market homes get better offers, but the truth is less exposure means fewer buyers, weaker offers and no competitive bidding. Agents at Coldwell Banker Realty provide the best of both worlds by leveraging our Exclusive Look tool providing early exposure to 100,000+ agents that protects their listing’s value with MLS-compliant marketing.

DIY LISTING MARKETING

THE MARKETING CATALOG

CUSTOM VIDEO Stay ahead of the curve with custom video content that tells your story and highlights your expertise. Equip yourself with the tools and techniques to produce high-quality videos that drive results.

CUSTOM VIDEO OVERVIEW

CREATE CUSTOM VIDEOS Learn how to create engaging videos, explore key features, apply basic edits, and easily download and share your content to enhance your brand.

Watch On Demand (15 mins) Find a Live Workshop Book Next Available Appointment

ADVANCED

ELEVATE YOUR ONLINE PRESENCE WITH VIDEO CONTENT Learn to create and embed custom videos on your website, integrate YouTube videos, and showcase your expertise with engaging content.

Watch On Demand (20 mins) Find a Live Workshop Book Next Available Appointment

UNLOCKED

MARKETING IN MOTION: VIDEO STRATEGIES FOR AGENTS Learn to integrate video into your strategy using our tools while mastering SEO, tags, and metadata to maximize audience engagement and elevate your marketing.

Watch On Demand (20 mins) Find a Live Workshop Book Next Available Appointment

did you know..

89%

of businesses used video as a marketing tool in 2025.* Short-form video reports the highest ROI of all content formats.**

TAKE ADVANTAGE AND ADD IN A COMPLIMENTARY

property vertical video for your property when you purchase a Luxe package through Listing Concierge.

*According to Sprout Social’s social media video marketing statistics report. **According to the 2025 State of Marketing Report from HubSpot.

CUSTOM VIDEO

THE MARKETING CATALOG

MARKETING CENTER Marketing Center empowers agents to easily access, customize, and download branded materials. It’s your go-to solution for streamlining content management and elevating your marketing game with professional, on-brand assets at your fingertips.

MARKETING CENTER OVERVIEW

MARKETING CONTENT CREATION Learn how Marketing Center provides quick and easy access to the content creation you need to effectively market yourself and your listings.

Watch On Demand (30 mins) Find a Live Workshop Book Next Available Appointment

ESSENTIALS

MASTER YOUR MARKETING Take a deeper dive into Marketing Center. Learn how to keep organized, share projects, find stock imagery, and create captivating social graphics.

Watch On Demand (25 mins) Find a Live Workshop Book Next Available Appointment

SOCIAL MEDIA CONTENT CURATION Discover how to locate and download social media assets to enhance your marketing and attract more clients.

Watch On Demand (15 mins) Find a Live Workshop Book Next Available Appointment

DIY LISTING MARKETING Learn to quickly find and create listing marketing materials in Marketing Center, using tools and techniques to produce effective promotions.

Watch On Demand (20 mins) Find a Live Workshop Book Next Available Appointment

ADVANCED

MAXIMIZE YOUR MARKETING CONTENT Learn advanced Marketing Center outputs including presentations, flipbooks, print orders, social sharing, and download settings.

MARKETING CENTER

Watch On Demand (40 mins) Find a Live Workshop Book Next Available Appointment

THE MARKETING CATALOG

TECH TIPS Step-by-step guidance to help you with everyday setup and tasks. These demos are designed to simplify your workflow. Whether you're troubleshooting or learning something new, these recordings are a valuable resource.

TECH TIPS DESK & SERVICE NOW

SUBMIT AN IT HELP TICKET Watch On Demand (3 mins)

GENERATE A QR CODE Watch On Demand (1 min) MICROSOFT TEAMS

DOWNLOAD TEAMS APP & JOIN MEETING ON A PC Watch On Demand (2 mins)

DOWNLOAD TEAMS APP & JOIN A MEETING ON A MAC Watch On Demand (2 mins)

SCREEN SHARING ON TEAMS FOR PC Watch On Demand (3 mins)

SCREEN SHARING ON TEAMS FOR MAC Watch On Demand (3 mins) OFFICE 365

ACCESS OFFICE 365 APPLICATIONS Watch On Demand (3 mins)

GENERATE AN EMAIL SIGNATURE & ADD TO OUTLOOK Watch On Demand (4 mins) SOCIAL MEDIA

DOWNLOAD & SHARE WEEKLY SOCIAL MEDIA CONTENT Watch On Demand (2 mins)

TECH TIPS

THE MARKETING CATALOG

NEXT AVAILABLE Support when you need it.

Booking the Next Available Appointment is designed for agents to book 20-minute, solution-oriented appointments to help solve specific and actionable tasks relating to any of our core marketing tools. These include: MoxiWorks® Listing Concierge Design Concierge Marketing Center

Prospect Square Clients for Life Boost

In addition to core product support, you can book five new strategy-focused 40-minute sessions designed to provide in-depth marketing guidance at key points in the listing lifecycle. These consultations cover strategic marketing topics such as:

Online Presence Audit Online Search Visibility Revive My Listing New Listing, Now What?

Build and Maintain Your Sphere In Between Listings, What Should I do?

Book your virtual appointment today at:

NEXTAVAILABLEAPPOINTMENT.COM

TECH TIPS MOXIWORKS®

SUBMIT A MOXIWORKS SUPPORT TICKET Watch On Demand (3 mins)

UPDATE YOUR MOXIWORKS PROFILE Watch On Demand (3 min) MOXIENGAGE®

UPLOAD YOUR CONTACTS TO YOUR MOXIENGAGE CRM Watch On Demand (2 mins)

ACCESS & FILL OUT THE MOXIENGAGE CONTACT TEMPLATE Watch On Demand (2 mins)

CREATE GROUPS FOR CONTACTS IN MOXIENGAGE Watch On Demand (3 mins)

CATEGORIZE CLIENTS IN MOXIENGAGE Watch On Demand (4 mins) MOXIWEBSITES®

SET UP YOUR VANITY DOMAIN NAME & SSL CERTIFICATE Watch On Demand (3 mins)

ADD CLIENT TESTIMONIALS TO YOUR MOXIWEBSITE Watch On Demand (3 mins)

CONNECT GOOGLE ANALYTICS TO YOUR MOXIWEBSITE Watch On Demand (4 mins)

ADD CUSTOM MENU LINKS TO YOUR MOXIWEBSITE Watch On Demand (4 mins)

TECH TIPS

THE MARKETING CATALOG

the

MARKETING CATALOG

© 2026 Coldwell Banker Real Estate LLC. All rights reserved. Coldwell Banker® and the Coldwell Banker are service marks owned by Coldwell Banker Real Estate LLC. The Coldwell Banker System is comprised of company owned offices which are owned by a subsidiary of Anywhere Advisors LLC and franchised offices which are independently owned and operated. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. All materials, programs, or meetings that are not for purposes of compliance with brand standards are optional and not required for your use as an independent contractor sales associate or broker affiliated with the Coldwell Banker brand. They are suggested best practices that you may use at your discretion.

Nothing herein is intended to create an employment relationship.​The MoxiWorks® product suite has enabled Anywhere brands to co-brand and customize materials as they promote the MoxiWorks product suite throughout their networks. When referring to MoxiWorks product as a whole, it should be referred to as "MoxiWorks® product suite" or "MoxiWorks® suite" or "MoxiWorks® products" or "MoxiWorks® suite of products".