BarthelmesBrand Portfolio 2015

BarthelmesBrand.com

Chip Barthelmes 614-354-8340

1

I’M READY TO WORK HARD FOR YOU Thanks for taking a look at my work. Inside you’ll find examples of everything from small business logos to global branding projects.

If you like a stream-lined process with quick response to your questions and on-time delivery of your projects—give my micro-agency model a try. Personalized service and top shelf work make for a smart choice.

BarthelmesBrand is a branding and design micro-agency with expertise in brand development, brand support and all areas of creative campaign development and strategic design.

Let’s Get Started, Chip Barthelmes BarthelmesBrand.com Contact: Chip Barthelmes cbarthelmes.mac@mac.com

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ASSIST 360 Brand Development | Collateral Design | Advertising Design | Trade Show Design | BarthelmesBrand created a branding and marketing launch for an educational management software product that helped educators identify, plan, track and communicate a student’s progress.

Assist 360’s promise of help for over-worked teachers was encapsulated by the headline— “How would you like an extra pair of hands— or four?” This whimsical headline formed the basis of tradeshow and mail communications.

The fun colored and soft-edged design was driven by the primary audience—elementary school teachers.

PORTFOLIO 2015 _ BarthelmesBrand

How would you like an extra pair of hands — or four?

Meet your new personal assistant.

The personal assistant you’ve always wanted.

Assist360 is an assistant that never needs a vacation or takes a sick day and is always on call for you. An Intuitive, cloud-based process management system, Assist360 acts as a personal assistant to educators, program administrators and building administrators.

Minimize tasks — maximize teaching.

Intuitive and feature-packed process management.

With the many features of Assist360, administrative time is reduced leaving more time focused on student achievement.

HOME PAGE

Assist360 helps you identify students based on ability and achievement and then helps you create plans that meet the specific needs of each student.

Identify exceptionality of students based on ability and achievement.

Identify | Plan | Track | Communicate

Teachers, parents and administrators all stay on the same page with Assist360’s robust tracking and communication features.

Simple integration with other systems for student information and testing results allows Assist360 to pull all the information you need into one location for administering your exceptionality programs.

The personal assistant you can afford.

energize

Track progress through every step of the plan.

Your personal assistant helps you organize what you need to do and when you need to do it and keeps you apprised of what’s being done by others. And it manages your student information and progress from year to year without file folders.

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

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1. Quick search for students, plans, parents and staff 2. Customizable dashboard 3. Your tasks and due dates 4. Recent activity of your students 5. Actions you can take

STUDENT SUMMARY

The Assist360 pricing model makes a personal assistant available for one person or a team of administrators, teachers and specialists.

Communicate actions to all education team members.

Create plans that will meet student needs.









6. Student history 7. Current plans for student 8. Recent tests for student 9. Tasks assigned to you

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identify

plan

communicate

track

cloud-based BarthelmesBrand.com

Chip Barthelmes 614-354-8340

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HEXAGON MINING Brand Development | Collateral Design | Template Design | Brand Guide | Following several recent acquisitions and a new corporate brand identity, Hexagon Mining was in need of a brand overhaul.

Each communication piece needed to convey 2 or 3 levels of brand hierarchy while avoiding the corporate sameness that hampers so many corporate brands. Mining wanted to retain its own look and feel while still serving the parent brand.

We solved this problem by creating a unique icon shape for Mining and then deconstructing that shape to create a library of unique shapes and textures and a set of rules to govern their usage— corporate on top and Mining on the bottom, etc.

The result was a set of graphics and guidelines that allowed for a bold and flexible presentation across all communications.

PORTFOLIO 2015 _ BarthelmesBrand

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24 | PRODUCT NAME Subtitle

25 | PRODUCT NAME Subtitle

Committed to

AFTER-MARKET SERVICES Prioritizing multi-stream support for your site and staff.

LEICA ACTIVE CUSTOMER CARE SYSTEMS SUPPORT YOU CAN RELY ON

At Leica Geosystems Mining we maintain a level of commitment to our customers that yields a true partnership. From assessment of needs, through deployment, to after-market support—for the entire product life-cycle.

<PS: BLACKBAR CALLOUT

WHEN IT HAS TO BE RIGHT. HEADER> Leica Geosystems Mining Providing one <PS: BLACK BAR BODY HEADER touch-point to customers for optimized site 2> productivity, delivered via exemplary products and backed fullyCopy> committed service and <PS: Black Barby Body support.

DRIVING ISSUES TO RESOLUTION

LEICA ACTIVE CUSTOMER CARE FAQS

RESPONSIVE. RELIABLE. REWARDING.

WORKING SMARTER, TOGETHER

Through our global network we have a strong technical support team in place who work hard to ensure your site benefits from maximum machine uptime and optimized output—a team who embrace the company ethos of “when it has to be right”.

What defines a support incident?* A support incident is an issue that prevents Leica Geosystems software or hardware from operating as intended. Incidents include software bugs, configuration issues, hardware faults; or even queries regarding how to use Leica Geosystems software.

Every day, everywhere, mining machines are put through gruelling challenges. Sometimes these rigors lead to the need for component repair or replacement, or software support. The Leica Active Customer Care programme works with you to keep your fleet monitoring and guidance systems, and your operations, performing at an optimum level.

Our dedication to your site’s performance starts with the careful selection of the best people for the job, and carries over into our leading-edge products which incorporate only high-quality components.

How do I log a support incident?*

Responsive

• Log your support incident via the Leica ACC Portal at www.leica-geosystems.com/mining

We appreciate minimizing costly downtime is imperative to site operations, so we work to resolve any issues, as a priority, in a rapid and professional manner.

With extensive technical and mining expertise, as well as educational qualifications and accreditations, you know you can depend on the Leica ACC team. We will deliver first-rate customer-focused service and support when resolving any mining systems challenges that you may be experiencing.

About our support team Dedicated to your site, and conforming to its permits and safety regulations, Leica Geosystems technicians and support staff:

Value-adding the product life cycle

• Telephone your local Leica Geosystems support office • Email your local support team (all support email details are available on our website at www.leica-geosystems. com/mining)

• Are highly experienced in all areas of mining field support

We understand the needs of our customers are varied and complex.

• Have undergone specific Leica Geosystems Mining

To facilitate best practice in supporting you through your entire product life-cycle we offer in-depth, value-added, after-market services:

• Can perform remote deployments and upgrades

• Systems training programmes • Are able to perform site surveys and audits • Have advanced troubleshooting skills

• Extended warranties

• Can perform remote machine configuration

• On-site support and training

Are there Leica Field Technicians located near my site?

Leica Geosystems have support bases operating in and around remote mining areas. It is from these centres that we deploy Leica trained Field Technicians, Project Engineers and Software Engineers.

Reliable One of our core values at Leica Geosystems Mining is to ensure you gain maximum output from your chosen Leica Geosystems Mine Management Solution.

Rewarding By listening to the needs of our customers we have put together multi-dimensional support packages, delivered by expert staff, for true customer satisfaction.

• Innovative, on-line, customer-based certification

Can I request feature enhancements for my products?

• 24-7 availability • Consulting services • Comprehensive account management

Leica Geosystems are always interested to learn how we can further improve our products. Customer Enhancements form a key platform in the continual improvement of our products. Feature requests can be logged and tracked via the Leica ACC Portal, or through your Account Manager, for balanced consideration.

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Building on this, we ensure our communication channels are always open and flowing, and that response times are rapid for your site’s optimal operation.

How do I protect my site with Leica ACC? To enquire about a suitable support level, or to arrange immediate cover, please contact your Leica Account Manager, or email: miningsales@leica-geosystems.com.

Leica Geosystems delivers scalable, simplified and streamlined customer care

Leica <PS: ACC Large programme Quote keeps Statement> your materials travelling but ultimately in the right chose direction SmartPlant Enterprise, particularly SmartPlant 3D, because no other enterprise system provided us the productivity gains possible with the Intergraph system.

* Support coverage is determined by the package selected by site (refer to page 5).

14 | ACTIVE CUSTOMER CARE

15 | ACTIVE CUSTOMER CARE

ACCESSING THE LEICA ACC PORTAL

8 | ACTIVE CUSTOMER CARE

Adding to our customer commitment we offer three levels of support (accessible by phone, email or web) for less ‘stress time’ and more site uptime.

Step 1 Navigate to the Leica Geosystems Mining website: www.leica-geosystems.com/mining.

Platinum Active Customer Care is the premium level of customer support, tailored to meet individual customer needs.

PLATINUM Platinum ACC includes all of the services offered for Gold and Silver (as noted in those sections following) with extended features that include:

Step 2 Locate the Support page and find the Leica Active Customer Care Portal button and link.

Log in • Log onto the Leica Active Customer Care Portal by choosing the links on the Support page or

• On-site support by Leica Geosystems staff

• Log on via the site-wide Leica Active Customer Care boxes that appear throughout the Leica Geosystems Mining website

• The provision of Level 1 support by Leica Geosystems staff • Preventive maintenance – quarterly visit by Leica staff to review operations and equipment • Guaranteed provision of on-site support within an agreed time frame • Leica Geosystems service department holds additional spares specific to that customer to ensure operational continuity

Should you have any questions or concerns, please do not hesitate to contact your support team or your account manager for assistance at any time.

Step 3

• Software audit • Scheduled training of key on site staff

After selecting to be transferred from the Leica Geosystems Mining website to the Leica Active Customer Care Portal, please allow several seconds for the redirect to occur and for the new screen to load. From here you will be able to login to the Portal to submit your incidents.

GOLD

Gold Active Customer Care includes all the benefits of the Silver level of ACC, as well as the substantial additional benefit of:

9 | ACTIVE CUSTOMER CARE

4 | ACTIVE CUSTOMER CARE

Silver - Software Only is the base level of Active Customer Care offered to Leica Geosystems customers. Silver - Software SILVER Only provides software support and does not extend the warranty on hardware. It provides the following key benefits: • Access to Leica’s Customer Care portal with the ability to register and track issues

YOUR MINING OPERATION IS OUR PRIORITY

• Telephone support during Leica’s normal business hours (in relevant geographical region) for both hardware and software issues • Support for “Critical System” issues within Leica’s normal business hours (region specific) - with best effort response times

With production targets to hit, and mining machines to manage, you need peace of mind that comes with working with a trusted supplier— a supplier that you can rely on.

• Access to upgrades for installed software modules, as they are made available for general release (this does not include the services and expenses associated with the installation of the upgrade, these will be charged at Leica’s current service rate) • Access to firmware upgrades as they are made available for general release (this does not include the services and expenses associated with the installation of the upgrade, these will be charged at Leica’s current service rate)

We partner with our valued customers every step of the way. From project start-up, to postinstallation, at Leica Geosystems Mining, we make the needs of our customers, and their mining operations, a priority.

• Extended warranty on hardware is not included and any assistance or rectification will be charged on a time and materials basis Silver – Software and Hardware provides all of the benefits outlined for Silver Software Only with the additional support for hardware: • Back to base extended hardware warranty (freight and other costs e.g. transportation costs, not included)

Backing-up our class-leading products is a stateof-the art systems support programme called Leica Active Customer Care (Leica ACC). Providing numerous advantages for sites around the globe, Leica ACC offers levels of flexibility to suit a range of needs. Please, continue to read, and discover how easy it is for your site to reap the benefits that comes with selecting a Leica Geosystems Mine Management Solution—enhanced by the Leica Active Customer Care programme that’s right for you.

*Subject to terms and conditions. For details (as well as terms and definitions) please refer to Leica Geosystems’ Support Agreement.

• Telephone support 24-7 for critical system issues provided via a designated, on call Leica Geosystems staff resource • Access to support that compliments round-the-clock operational hours

Log in Enter your unique user name and password here

12 | ACTIVE CUSTOMER CARE

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FSC PEDIATRICS

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AcipHex Sprinkle (rabeprazole sodium) is a proton pump inhibitor (PPI) indicated for treatment of gastroesophageal reflux disease (GERD) in pediatric patients 1 to 11 years of age for up to 12 weeks

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Detail aids for two of FSC’s products; Aciphex Sprinkle and Karbinal ER.

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PUTTING KIDS AT THE CENTER OF GERD THERAPY

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Concept Development | Collateral Design

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IMPORTANT SAFETY INFORMATION Contraindications: ACIPHEX® Sprinkle™ is contraindicated in patients with known hypersensitivity to rabeprazole, substituted benzimidazoles, or to any component of the formulation Warnings and Precautions: • Symptomatic response to therapy does not preclude the presence of gastric malignancy.

• As with all PPIs, patients treated concomitantly with warfarin may need to be monitored for increases in INR and prothrombin time. Increases in INR and prothrombin time may lead to abnormal bleeding and even death

Each began with creative concepts and stepped through research, launch and finally to market where we’ve developed dozens of brand, sales and marketing pieces.

SEE IMPORTANT SAFETY INFORMATION THROUGHOUT AND ACCOMPANYING FULL PRESCRIBING INFORMATION.

At Week 12, 81% overall demonstrated esophageal mucosal healing at endoscopic assessment†1,2

5 mg / <15 kg

10 mg / <15 kg

10 mg / ≥15 kg

with 5 mg in kids ≤15 kg

0

n=21 LOW WEIGHT

†

n=19 LOW WEIGHT

Rabeprazole Sodium 1.0 mg/kg (N=62)

15

• 71% of children reported feeling better at Week 12

10

• 23% of children felt no change at week 12

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• 7% of children felt worse at week 12

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Baseline 1

2

3

4

5

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8

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12

Visit (Week)

• The total GERD symptom and severity score is a 12-symptom scale measuring the frequency and severity of heartburn, dysphagia, belching/burping, regurgitation, vomiting, hoarseness, coughing, choking, fullness during eating, anorexia, nausea, abdominal pain

n=44 HIGH WEIGHT

A non-indicated 20 mg group is included in the overall results

†

Figures include a non-indicated 20 mg dose group

INDICATION FOR USE: In pediatric patients, 1 – 11 years of age, ACIPHEX® Sprinkle™ is indicated for treatment of GERD for up to 12 weeks.

IMPORTANT SAFETY INFORMATION

IMPORTANT SAFETY INFORMATION

WARNINGS AND PRECAUTIONS continued from previous page: • Hypomagnesemia has been reported rarely with prolonged treatment with PPIs. Serious adverse events include tetany, arrhythmias, and seizures. Consider monitoring magnesium levels in patients on prolonged PPI therapy or concomitant medications such as digoxin or medications that may cause hypomagnesemia (e.g., diuretics) • Concomitant use of PPIs with high dose methotrexate may elevate and prolong methotrexate serum levels or its metabolite. Withdrawal of PPI may be considered in some patients.

CONTRAINDICATIONS: ACIPHEX® Sprinkle™ is contraindicated in patients with known hypersensitivity to rabeprazole, substituted benzimidazoles, or to any component of the formulation.

Hypersensitivity reactions may include anaphylaxis, anaphylactic shock, angioedema, bronchospasm, acute interstitial nephritis, and urticaria.

WARNINGS AND PRECAUTIONS: • Symptomatic response to therapy does not preclude the presence of gastric malignancy • As with all PPIs, patients treated concomitantly with warfarin may need to be monitored for increases in INR and prothrombin time. Increases in INR and prothrombin time may lead to abnormal bleeding and even death • Acute interstitial nephritis has been observed in patients taking PPIs. Discontinue ACIPHEX if acute interstitial nephritis develops FOR MORE INFORMATION, PLEASE REFER TO THE ACCOMPANYING ACIPHEX® SPRINKLE™ FULL PRESCRIBING INFORMATION.

ADVERSE EVENTS: • In children (1-11 years of age) adverse reactions that occurred in ≥5% of patients included abdominal pain, diarrhea and headache.

FOR MORE INFORMATION, PLEASE REFER TO THE ACCOMPANYING ACIPHEX® SPRINKLE™ FULL PRESCRIBING INFORMATION.

PORTFOLIO 2015 _ BarthelmesBrand

Observed Values

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94%

IMPROVEMENT IN GERD SYMPTOM RELIEF SCORE AT 12 WEEKS WAS STATISTICALLY SIGNIFICANT ( P<0.001)2

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WEEKLY AVERAGE TOTAL GERD SYMPTOM AND SEVERITY SCORE4 25

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Frequency and severity of GERD symptoms decreased significantly during 12-week treatment with AcipHex Sprinkle†2

Suboptimal therapy is considered to be the number one unmet need, with many patients experiencing breakthrough symptoms, and requiring multiple treatments to address different symptoms1 15-20% suffer from uncontrolled symptoms despite treatment*1 33.6% are non-compliant 50% of the time*1

THE UNMET NEEDS OF ALLERGIC RHINITIS PATIENTS† n=1,214

31

%

26%

are not fully satisfied with their current prescription medication

are constantly trying new medications

47%

use 2 or more agents; 36% often supplement with OTC allergy products

60%

are very interested in finding a new medication

88%

say an important feature of prescription allergy medication is that it provides long-lasting relief of symptoms

Dissatisfaction with therapies reduces compliance and increases the use of multiple agents and over the counter products.†2 * Based on data from Datamonitor. Datamonitor conducted a survey of 149 pulmonologist, ear, nose, and throat and allergy specialists in seven major markets: US, Japan, France, Italy, Spain and the United Kingdom.1 † Results of survey of allergic rhinitis patients by the Asthma and Allergy Foundation of America (2005), as published by American Academy of Otolaryngology—Head and Neck Surgery (2007).2 Indications and Usage Karbinal™ ER (carbinoxamine maleate) Extended-release Oral Suspension is an H1 receptor antagonist indicated for the symptomatic treatment of: seasonal and perennial allergic rhinitis; vasomotor rhinitis; and allergic conjunctivitis due to inhalant allergens and foods.

Contraindications Karbinal ER should not be used in: children younger than 2 years of age; nursing mothers; patients with known hypersensitivity to the drug or any of its inactive ingredients; and patients taking monoamine oxidase inhibitors (MAOI).

Karbinal™ ER (carbinoxamine maleate) comes in a pleasant strawberry-banana flavor and can be taken with or without food3 Karbinal ER provides long-lasting symptom relief for up to 12 hours to children as young as 2 years3

CONVENIENT BID DOSING

Indications and Usage Karbinal™ ER (carbinoxamine maleate) Extended-release Oral Suspension is an H1 receptor antagonist indicated for the symptomatic treatment of: seasonal and perennial allergic rhinitis; vasomotor rhinitis; and allergic conjunctivitis due to inhalant allergens and foods.

Contraindications Karbinal ER should not be used in: children younger than 2 years of age; nursing mothers; patients with known hypersensitivity to the drug or any of its inactive ingredients; and patients taking monoamine oxidase inhibitors (MAOI).

Karbinal ER Dosing and Administration3 YEARS OF AGE

mL

mg

2-3 years

3.75 to 5

3 to 4

4-5 years

3.75 to 10

3 to 8

6 to 11 years

7.5 to 15

6 to 12

12 years and older

7.5 to 20

6 to 16

Important Safety Information The dosage of Karbinal ER should be individualized based on the severity of the condition and the response of the patient. Start with lower doses and increase as needed and tolerated. Administer Karbinal ER by the oral route only. Measure Karbinal ER with an accurate milliliter measuring device.

A household teaspoon is not an accurate measuring device and could lead to overdosage [see Dosage and Administration (2)]. Overdosage with carbinoxamine may cause central nervous system depression or stimulation, hallucinations, convulsions, and death. Atropine-like signs and symptoms — dry mouth; fixed, dilated pupils; flushing; and gastrointestinal symptoms may also occur [see Overdosage (10)].

Please refer to the accompanying Full Prescribing Information for additional information.

BarthelmesBrand.com

Chip Barthelmes 614-354-8340

9

HEXAGON GEOSPATIAL Brand Development | Software Icon System | Tradeshow Design | Brand Guide Hexagon Geospatial had a family of 50+ software products—some home grown and others acquired through mergers. There was no sense of an over arching brand. The result was brand and marketing confusion.

The new brand architecture and the resulting Power Portfolio name was developed in-house.

Starting with the visuals that are derived from the satellite photography and mapping of landscapes that is such a big part of the product offering—we were able to help bring a distinctive and unified visual approach to the new brand.

Strategically, the the 3 components work separately and also fit together to form the Suite.

A brand guide was created along with the collateral and tradeshow graphics need to introduce The Power Portfolio at Hexagon’s annual conference.

Beyond the visual identity, we developed the system for all app icons—ultimately producing 900+ unique files.

PORTFOLIO 2015 _ BarthelmesBrand

SUITE NEW POSSIBILITIES HexGeo_HxGN_easel_boards_fa1.indd 1

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PRODUCER SUITE: POWER TO AUTHOR PROVIDER SUITE: POWER TO MANAGE PLATFORM SUITE: POWER TO BUILD SOLUTIONS

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HEXAGON GEOSPATIAL

ERDAS APOLLO

GeoMedia速

Geospatial Portal

GeoMedia速 ECW for ArcGIS Server Geospatial Portal

GeoMedia速 ERDAS APOLLO Geospatial Portal Log-in Log-in

Log-in

PORTFOLIO 2015 _ BarthelmesBrand

THE POWER PORTFOLIO

POWER PORTFOLIO BRAND GUIDELINES

WE PROVIDE

EXAMPLE USAGE

THE SOFTWARE PRODUCTS AND PLATFORMS

HEXAGON GEOSPATIAL | POWER PORTFOLIO BRAND GUIDELINES

POWER PORTFOLIO BRAND ELEMENTS

2 POWER PORTFOLIO BRAND ELEMENTS

to a large variety of customers through direct sales, channel partners, and Hexagon businesses.

PRODUCT BRANDING FILE LIBRARY

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THE POWER PORTFOLIO

THE POWER PORTFOLIO

1 THE POWER PORTFOLIO

Power Portfolio logo

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Logo usage

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Colour palette

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Typography

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Power Portfolio Suites

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Producer Suite

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Provider Suite

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Platform Suite

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Promoting a suite

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Endorsing a product

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Use with Hexagon Geospatial Brand

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Creating drop shadows

ENDORSING A PRODUCT When promoting an individual product (as seen in the splash screens, below) always use the Power Portfolio/Suite-specific logos. Whenever promoting or endorsing a suite, the product name should always be spelled out. Never use the icon or shortened (2-letter) version.

ECW for ArcGIS Server

GeoMedia® GeoMedia® Smart Client

PRODUCT BRANDING

PRODUCT BRANDING

FILE LIBRARY

FILE LIBRARY

HEXAGON GEOSPATIAL | POWER PORTFOLIO BRAND GUIDELINES

06

EXAMPLE USAGE

EXAMPLE USAGE

As makers of leading-edge technology, we enable our customers to easily transform their data into actionable information and shorten the lifecycle from the moment of change to action.

HEXAGON GEOSPATIAL | POWER PORTFOLIO BRAND GUIDELINES

THE DYNAMICALLY CHANGING WORLD.

POWER PORTFOLIO BRAND ELEMENTS

POWER PORTFOLIO BRAND ELEMENTS

WE HELP YOU MAKE SENSE OF

2 POWER PORTFOLIO BRAND ELEMENTS

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3

THE POWER PORTFOLIO

THE POWER PORTFOLIO

1 THE POWER PORTFOLIO

INTRODUCING THE POWER PORTFOLIO

» Efficiently build and deploy smart solutions that fit your needs

We know and understand that every business has different needs, and so we provide the flexibility for you to hone in on the tools you require.

BarthelmesBrand.com

Chip Barthelmes 614-354-8340

FILE LIBRARY

FILE LIBRARY

4

PRODUCT BRANDING

PRODUCT BRANDING

Individually, these are incredibly powerful suites of technology, containing industry leading products. We know and understand that every business has different needs, and so we provide the flexibility for you to hone in on the tools you require, easily combining technologies across products and suites.

4 PRODUCT BRANDING 29

Product naming convention

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Producer Suite products

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Provider Suite products

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Platform Suite products

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Developer implementation

PRODUCER SUITE PRODUCTS GeoMedia® ERDAS IMAGINE® Image Equalizer ERDAS ViewFinder ImageStation® Stereo Display ImageStation® Feature Collection ImageStation® DTM Collection ImageStation® OrthoPro ImageStation® PixelQue ImageStation® Photogrammetric Manager ImageStation® Satellite Triangulation

PRODUCT ICONS

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ImageStation® Automatic Triangulation ImageStation® Stereo Viewer for GeoMedia® ImageStation® Stereo for GeoMedia® ImageStation® DTM for GeoMedia® ImageStation® DTMQue ImageStation® Automatic Elevations ImageStation® Automatic Elevations-Extended ImageStation® Raster Utilities ImageStation® Image Formatter ERDAS ER Mapper ERDAS ER Viewer PRO600

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DESKTOP SPLASH, ABOUT & LOGIN SCREENS

GeoMedia®

MOBILE SPLASH, ABOUT & LOGIN SCREENS

GeoMedia®

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HEXAGON GEOSPATIAL | POWER PORTFOLIO BRAND GUIDELINES

» Comprehensively manage and deliver volumes of geospatial and business data

EXAMPLE USAGE

EXAMPLE USAGE

» Intelligently author, analyse, process, and map multiple sources of data

POWER PORTFOLIO BRAND ELEMENTS

Our industry-leading products retain their globally recognised names while being positioned within the three suites of the Power Portfolio:

HEXAGON GEOSPATIAL | POWER PORTFOLIO BRAND GUIDELINES

POWER PORTFOLIO BRAND ELEMENTS

The Power Portfolio combines the best photogrammetry, remote sensing, GIS and cartography technologies available. Flowing seamlessly from the desktop to server-based solutions, these technologies specialise in data organization, automated geoprocessing, spatial data infrastructure, workflow optimisation, web-editing, and web-mapping. With this united approach, you are able to see the big picture, and make sense of all the change. Simply put, one can see that the Power Portfolio organises our product offering into representative categories describing your broader geospatial functions.

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13

BASF/WBA Brand Guide Design We were engaged to help Watson Bowman Acme–a BASF company—develop a set of brand guidelines to govern the creation of their marketing materials.

The first part of the assignment was interpretting several BASF guidebooks and creating a logic for their partner company.

We were then able to translate this logic into WBA’s guidelines for their own collateral, advertising, tradeshows and packaging.

Watson Bowman Acme Brand Guidelines

Introduction

About Watson Bowman Acme Watson Bowman Acme is a brand of BASF Corporation.

Since our founding in 1950, the core focus of our business has been the mastery and advancement of expansion control technology. Located in Amherst, New York, we employ 130+ people who have developed, manufactured and supported products for some of the world’s most unique and complex projects.

Today we offer specialty products and services for the bridge and highway market, parking decks and stadiums, and architectural structures markets.

Our reputation has been built upon our leading engineering expertise, incomparable logistics, and our focused customer service throughout the project life cycle. Our brand and our products enjoy global recognition.

We promise to be your strongest partner for expansion control systems and responsible solutions.

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10.1 Roll-up display

(retractable banner

10.1 Roll-up display

(retractable banner s

Roll-up example Size: 108 x 270 mm

Roll-up example Size: 108 x 270 mm Watson Bowman Acme Brand Guidelines

Brand Elements

6

Watson Bowman Acme Brand Guidelines

Marketing Materials

Trade Shows This chapter describes basic concepts for exhibition and event media that comply with the Watson Bowman Acme brand design.

Basic Principles These basic principles provide concise insights into the brand identity, brand strategy and brand classification of Watson Bowman Acme, BASF’s strong brand for expansion control systems and responsible solutions.

Roll-Up Display – The roll-up banner layout is based on the Field 3 Classification. Position of BASF banner can vary vertically so that it is visible when objects are placed in front of the pop-up.

This chapter also demonstrates how to use the basic elements of the Watson Bowman Acme brand design.

Roll-up Display (retractable banner stand)

These elements include the logo, typography, color scheme, imagery style and layout principle. Existing BASF corporate design guidelines (please refer to brandweb.basf.com) are still valid and govern the specific elements of the Watson Bowman Acme brand.

Position of BASF banner can vary vertically, when objects are placed inPosition front of BASF banner can vary vertically, when of the pop-up

If individual brands also appear at a BASF trade show display, the brand hierarchy must be arranged vertically.

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objects are placed in front of the pop-up

The top zone of the stand (approximately 6 feet above the ground) is reserved exclusively for the prominent display of the Watson Bowman Acme brand.

Position of the BASF banner in marking area can vary vertically, when objects placed in front of the pop-up would block the logo.

The BASF banderole can appear in the middle zone (approx. 2.5 feet above the ground) and lower zone (approx. 1 foot above the ground).

Note: Individual brands always appear in the middle and lower zones regardless of their classification within the Brand Architecture.

7

Watson Bowman Acme Brand Guidelines

44

6

45

Watson Bowman Acme Brand Guidelines

Marketing Materials

October 2014

Messaging

Standards

Pop-up Display The layout for pop-up displays is based on the Field 3 Layout Principle.

October 2014

The brand rules (below) should be used to guide development of messaging via all touch points.

When the marking area and the BASF banderole are applied vertically, they may be the same width. This exception is made so the Watson Bowman Acme logo does not appear too small.

Language style should be authentic and strive to provide only clear and straightforward information that is useful to our customers. Messages must avoid clichés, jargon and hyperbole.

Recognition

No

No

Messaging should reinforce our brand and it’s relationship with BASF

Yes

Yes

The Watson Bowman Acme logo is never placed above the BASF logo when banderole are applied vertically.

Trade shows & even

Each BASF booth has to be considered

Master Builders Solutions Brand Manual individually. Please contact BASF for/ specific

Trade shows &

It is always important to ensure that BASF is the first thing visitors notice as they approach the stand.

The BASF banner with the logo always appears prominently at the top of the booth. Field 3 booths should overall be branded to reflect both logos. However, there is no need to brand every single poster within the booth with two logos.

Industry Pacesetter

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Messaging should demonstrate and prove that Watson Bowman Acme drives the expansion control systems market

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Yes

Brand Touch Points

/ Brand Manual

Information.

Marking Area

As much as possible, the message should address and support these five properties of the brand.

Master Builders Solutions

Stand

Lorum ipsum

Headline novus perus Ipsanimodi ut voluptu r. libus velenitut

Bridge & Highway Maintenance Expansion Joint Systems

Yes

No

No Yes

Engineered Solutions

Strong Partner

Messaging should reinforce the value we add and that we want our customers to succeed

Messaging should demonstrate that we value our customers and help build strong partnerships No

Responsible Messaging should express the core value of responsible behavior 31

BarthelmesBrand.com

Chip Barthelmes 614-354-8340

46

47

15

NATIONWIDE FINANCIAL Brand Guide Design Nationwide Financial needed a unifying internal brand across 5 teams.

BarthelmesBrand worked with their leadership team to develop the brand, team icons, design guidelines and templates.

BUSINESS PERFORMANCE EXCELLENCE Resource Guide

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BUSINESS PERFORMANCE EXCELLENCE | RESOURCE GUIDE

“I found I could say things with color and shapes that I couldn’t say any other way — things I had no words for.”

Brand Elements, continued

ONE TEAM MAKING A DIFFERENCE

INFOGRAPHICS

The Business Performance Excellence team is comprised of five teams working as ONE Team to maximize the potential and enable the execution of business-line strategies across Nationwide Financial.

Infographics are a great way to add visual elements that trigger thoughts and create memories in your presentations. They have the benefits of being visually appealing and easier to digest than text alone. The challenge with infographics is that many times they are too simple or too complex, and it can take the reader longer to try to figure out. When using infographics, less is more.

Consult the Program Experience & Communications team for specific requests or needs for specialized icons not found on BrandSource.

Strategic Process & Business Performance performs thorough consulting activities to identify gaps to execute strategy focusing on: people, processes and tools.

Business Readiness Planning leverages Nationwide’s methodology for Organizational Change Management to ensure successful adoption of changes in processes, technology, business tools and workforce behaviors.

+

Quick Tip Fifteen seconds — That’s how long an average reader spends consuming information on a presentation page. The challenge to you is to try to grab your audience’s attention and ensure readers understand your message in 15 seconds or less.

Business Performance Learning designs and delivers sales development and operational capability-building solutions that develop and grow associates across Nationwide Financial.

Business Process Coaching aligns people leaders with executive leadership and business strategy while equipping them with business process coaching skills to increase associate technical knowledge and close “knowing-doing” gaps.

— Georgia O’Keeffe

Program Experience & Communications drives a consistent experience by providing the right tools and information to associates and leaders at the right time and in the right place to support sales growth, retention and stronger partnerships.

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Business Performance Excellence

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You can download these icons and more at: https://www.nwbrandsource.com

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BUSINESS PERFORMANCE EXCELLENCE | RESOURCE GUIDE

Brand Elements COLOR The color palette selected for the Business Performance Excellence brand is a subset of the Nationwide color palette. It reflects the professionalism, sophistication and high ideals of the team.

TYPOGRAPHY The consistent use of brand typography is essential to creating cohesive documents and presentations. Always use Arial font for presentations and internal documents.

THE BUSINESS PERFORMANCE EXCELLENCE GRAPHIC The Business Performance Excellence “Bloom” was created to support the communication of how Business Performance Excellence works as one team.

The graphic is meant to symbolize unity, teamwork and the vitality of a living entity.

The Business Performance Excellence graphic IS NOT a logo and should never replace, supersede or compete with the Nationwide logo or the ONE Team Making a Difference logo.

Quick Tip Did you know that white space improves readability?

Brand Elements, continued

Brand Elements, continued

THE BUSINESS PERFORMANCE EXCELLENCE GRAPHIC

COLOR

Use the Business Performance Excellence graphic ONLY as part of the template family, and as directed by the Program Experience & Communications team.

The Strategy Slide should be used when sharing information regarding the Business Performance Excellence team holistically. Team icons can also be used when referencing a particular team as an infographic.

The Business Performance Excellence color palette is a subset of the Nationwide color palette, and was chosen to represent professionalism and excellence. Using this color palette in all documents and presentations will help ensure that your content aligns to the Business Performance Excellence brand.

Designs with plenty of white space are easier on the eyes and feel more professional to the viewer.

And remember, every element you add to a page detracts attention from all the other elements on the page…so keep it simple and clean.

PMS 484

Business Readiness Planning

Program Experience & Communications

Business Process Coaching

LOGOS

BUSINESS PERFORMANCE EXCELLENCE GRAPHIC

Strategic Process & Business Performance

BUSINESS PERFORMANCE EXCELLENCE STRATEGY SLIDE

Business Performance Learning

The logos of Nationwide and ONE Team Making a Difference, as well as the text treatment of Nationwide Financial, have their own guidelines. Do not modify these logos in any way.

R 152, G 50, B34

Use for text (print)

INDIVIDUAL TEAM ICONS

http://inside.nwie.net/inside-web/company/live_brand/index.jsp

INFOGRAPHICS Nationwide does provide some infographics that can be used for your presentations. A select few are included with your templates, and others can be downloaded from: https://www.nwbrandsource.com

BarthelmesBrand.com

Strategic Process & Business Performance

3/25/15 7:42 AM

Chip Barthelmes 614-354-8340

R 62, G 93, B87

Cool Grey 8

R 139, G 141, B 142

PMS 549

R 94, G 156, B 174

Nationwide Blue PMS 2133

R28 G87 B165

Use for text (presentations) Cool Grey 10

Cool Grey 9 R 116, G 118, B 120

BPE_BRAND GUIDE_FA3_print.indd 7

R 167, G 158, B 112

PMS 5477

For Text

Nationwide Guidelines and ONE Team Making a Difference Guidelines:

7

PMS 7503

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Business Readiness Planning

Business Performance Learning

Business Process Coaching

R 100, G 101, B 105

Note: RGB is the color value assigned to all Office products and will be included in the color palette for PowerPoint templates.

Program Experience & Communications

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17

LEICA GEOSYSTEMS Product Branding | Icon Design | Campaign Concept | Launch Tactics Leica Geosystems needed to develop branding and campaigns for their new handhelp GPS measuring device.

BarthelmesBrand worked with Brandsymbol to develop a foundational concept and then design several service identities, advertising, web site, tradeshow and collateral for the product launch.

PORTFOLIO 2015 _ BarthelmesBrand

Leica Product name

ZENO20

Product description

MORE

THAN GPS

ZENO20 MORE THAN GPS

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Learn More

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Learn More

Datasheet front · examples

Leica Nova MS50 Datasheet

MORE

Datasheet front · examples

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HEADLINE OCCAECERUM ID QUAT REREMPORIATE DOLUPTA

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MORE

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Leica Product name Product description Leica Nova MS50 Datasheet

MORE

The Leica ADS100 Airborne Digital Sensor Airborne Evolution

CONVENT, CUREI

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The Leica ADS100 Airborne Digital Sensor MORE AUDAM CONT Airborne Evolution

Leica iCON gps 80 Increasing productivity Maximising uptime SUBHEAD 2 ProveN tecHNoLogy

SUBHEAD 1 ScaNNINg INtegrated

of every detaIL

for UNMatcHed verSatILIty

The Leica Nova MS50 integrates 3D point cloud measurements into a regular survey

workflow. This lets you collect and visualise Hussedo, prae actem survey quod popopulin audam your topographic data together cont iam nos convent, curei egilicemquod nos with detailed high-precision scans. Save acchucem conum es ius, norbituand time by noccid checking yourdinatis data for integrity usulius, temus peris adhuciv idemne relevance and iae avoid costly reworking or nonsimodiis nonBenefit noneque menatum returns to perum the field. from better incus etis. with richer and more detailed data. decisions

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The Leica Nova MS50 provides proven total station functionality with superior

The Leica Nova MS50 features an overview camera and a telescope camera with 30x

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Patia permihic mus bonand ad by delivering reliablerentem resultste,wherever atisquo ur. you need them. whenever

The new Leica ADS100 Airborne Digital Sensor – Airborne evolution.

For over ten years, the Leica ADS Airborne Digital Sensor has defined airborne imaging. Just like your job requirements, it has evolved over time to continuously innovate in image quality, accuracy, acquisition performance and processing speed.

ZENO20

MORE THAN GPS

The new Leica ADS100 continues to lead the path of airborne evolution. With its number of unique features it is designed to meet the needs of 21st century airborne imaging with higher acquisition efficiency, more applications and reduced costs. n Full multispectral color swath width of 20000 pixels in RGBN for highest data acquisition efficiency n Selectable TDI stages for improved sensitivity and expanded operational envelope n Improved cycle time to acquire smaller GSDs at faster speed n Full color RGBN in forward, nadir and backward for more flexible stereo interpretation

n Improved Leica PAV100 gyrostabilized mount with adaptive control for improved image quality n Embedded Novatel SPAN GNSS/IMU with tightly coupled processing to reduce fuel consumption n End-to-end workflow from mission planning with Leica MissionPro to orthophoto and point cloud generation with Leica XPro

ZENO20 MORE THAN GPS

In addition, the Leica ADS100 supports a unified aircraft installation. All aircraft components such as Leica PAV100, Camera Controller CC33 as well as operator and pilot displays can be shared with the Leica RCD30 medium format and oblique cameras, thus significantly reducing cost of ownership and simplifying operation.

The new Leica ADS100 – Leading airborne evolution.

infinite range of applications.

The new Leica ADS100 Airborne Digital Sensor – Airborne evolution.

For over ten years, the Leica ADS Airborne Digital Sensor has defined airborne imaging. Just like your job requirements, it has evolved over time to continuously innovate in image quality, accuracy, acquisition performance and processing speed.

i nt e l l i g e n t C O ns t r uc t i o n

The new Leica ADS100 continues to lead the path of airborne evolution. With its number of unique features it is designed to meet the needs of 21st century airborne imaging with higher acquisition efficiency, more applications and reduced costs.

SUBHEAD 1 ScaNNINg INtegrated

SUBHEAD 2 ProveN tecHNoLogy

SUBHEAD 3 IMage aSSIStaNce

of every detaIL

for UNMatcHed verSatILIty

for every SItUatIoN

The Leica Nova MS50 integrates 3D point

The Leica Nova MS50 provides proven

The Leica Nova MS50 features an overview

cloud measurements into a regular survey Hussedo, prae actem quod popopulin audam workflow. This lets you collect and visualise cont iam nos convent, curei egilicemquod nos your topographic survey data together acchucem noccid conum dinatis es ius, norbitu with detailed high-precision scans. Save usulius, temus iae peris adhuciv idemne

total station functionality with superior Epotiu virtum eti, viribus esulibus Marteris. sensor integration for highest precision, Nam mus bon ad atisquo ur. Dec is, opublinem performance and full automation of num audeo, con vehemussedo, silis, noc mei measurement procedures. Together with senius nem, cauciem fuium ac ta, cupplicaed

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decisions with richer and more detailed data.

whenever you need them.

time by checking your data for integrity and nonsimodiis perum non noneque menatum relevance incus etis. and avoid costly reworking or returns to the field. Benefit from better

the benefits of GNSS connectivity, the dem. Patia permihic rentem te, mus bon ad Leica Nova atisquo ur. MS50 offers complete versatility by delivering reliable results wherever and

live fluid video streaming of highest image consum Romne dem me trei sena, ocasten quality. The imaging capabilities of the tiamenatimil ut vis, senent, senatus num.

Leica Nova MS50 open up new opportunities

n Full multispectral color swath width of 20000 pixels in RGBN for highest data acquisition efficiency n Selectable TDI stages for improved sensitivity and expanded operational envelope n Improved cycle time to acquire smaller GSDs at faster speed n Full color RGBN in forward, nadir and backward for more flexible stereo interpretation

n Improved Leica PAV100 gyrostabilized mount with adaptive control for improved image quality n Embedded Novatel SPAN GNSS/IMU with tightly coupled processing to reduce fuel consumption n End-to-end workflow from mission planning with Leica MissionPro to orthophoto and point cloud generation with Leica XPro

In addition, the Leica ADS100 supports a unified aircraft installation. All aircraft components such as Leica PAV100, Camera Controller CC33 as well as operator and pilot displays can be shared with the Leica RCD30 medium format and oblique cameras, thus significantly reducing cost of ownership and simplifying operation.

The Leica iCON gps 80 GNSS machine receiver takes machine control to the

Increase the uptime of your dozers, excavators, drilling and dredging machines, wheel loaders, graders and pavers. Profit from fast, reliable 3D positioning and

next level.

highly productive operation by a perfectly tuned machine control system.

The iCON gps 80 GNSS receiver in combination with CGA60 GNSS antenna increases the

Customer benefits

82 | Brand Guidelines 4.0 · Release date:  Improved sensor integration into the machineMay solution2014 for even more

performance of your iCON machine control solution, allowing you to work more productively than ever before.

Leica iCON gps 80 GNSS machine receiver

The new Leica ADS100 – Leading airborne evolution.

automatic handling, ease-of-use and speed of work  Increased performance and productivity – all parts of the system fit together seamlessly  CAN-bus protocol specifically designed for GNSS machine control, provides robust and reliable communication, more uptime  Flexible communication thanks to the built-in modem and removable radios  xRTK allows machine guidance in difficult environments, increasing machine productivity  Leica iCON telematics provides remote access to the machine computer for fast, perfect data transfer and support

of operating the MultiStation in an almost infinite range of applications.

CGA60 GNSS antenna

82 | Brand Guidelines 4.0 · Release date: May 2014

BarthelmesBrand.com

Chip Barthelmes 614-354-8340

19

NATIONWIDE FINANCIAL Event Brand Development | Direct Mail | Newsletters Nationwide Insurance motivates and rewards their top agents each year with wonderful trips to top resorts. The purpose of the campaign is to build excitement, motivate agents and provide all the information needed for the trip.

BarthelmesBrand was hired to develop a brand identity that could capture the natural beauty of the Terranea Resort in southern California. One of Terraneaâ&#x20AC;&#x2122;s famous attractions is falconry that is practiced on the cliffs edges. That image executed in watercolor (nature painting being another prolific part of the area) became the core element of the brand.

Posters, mailers, agendas and newsletters were just part of the 20+ tactics designed and created for this event.

ons a r ds NFS Aw ence Excur si Confer

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Tour

NAl with some Get Close-up ANd perso ls oN the plANet of the lArGest ANimA coast of los Angeles whale watching off the whales, humpback features Gray whales, sperm whales, and minke fin s, whales, blue whale been rare glimpses of whales. there have also whales, Killer whales, pygmy sperm whales, pilot rs beaked whales, and false Killer whales, Cuvie s off the soCal coast. stegnegers beaked whale and dolphins, sea lions, seals also part of the experience.

other sea life are

lent of the species Gray whales, the most preva te 6,000 miles south cleaving our waters, migra

Painting by the Sea

the halls of the resort, guests are surrounded by a uniquely Californian style of plein - Air painting. the french translation is in the open air; the perfect setting to paint. with helpful tips and creative expression, you will be able to create works of art.

PORTFOLIO 2015 _ BarthelmesBrand

feeding grounds in every october from their and calve in the warm the bering strait to mate whale watching prime lagoons of baja, mexico. through April, when season is from january their young. Gray with north return s the mama 52 feet long and are a whales get to be about due to parasites that splotchy gray and white water and fall off warm the in them attach to . again when they head north

BarthelmesBrand.com

Chip Barthelmes 614-354-8340

21

BERGSTROM

Banners

Event Brand Development | Unifying Concept | Global Translation | Event Design Celebrating 65 years and the retirement of the founding partner, Bergstrom needed a unifying concept and branding to for the event that would take place at five different offices and plants across the globe.

BarthelmesBrand created a modular design that allowed for varying messages in different languages while still retaining a strong singular brand identity.

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BarthelmesBrand.com

Chip Barthelmes 614-354-8340

OneBergstrom

Sapphire

23

4 inch logos

NOVEL CONNECTION Brand Development | Strategy | Message Development | Sales Collateral | Advertising For hospital systems and physicians needing to build volume, strengthen their connections with patients and improve their standing in the â&#x20AC;&#x153;wordof-mouthâ&#x20AC;? community, NOVeL Connection is a comprehensive program that delivers solutions for building volume, creating a more satisfying patient experience and helping physician practices develop a relevant online social media strategy.

BarthelmesBrand developed every aspect of this healthcare marketing business launch.

The unifying campaign idea featured innovators who did it there way and changed their respective fields forever: Jackson Pollack, Edwin Land and Coco Chanel.

PORTFOLIO 2015 _ BarthelmesBrand

Consumer Filter Traditional programs and advertising Hospital advertising and public relations “pushed out” to consumers rarely get heard. Consumers talk to each other about the experience.

Heart Services television spot Blood Pressure Screening poster

CONNECTION™

Accepting New Patients direct mail

Connecting With Consumers on Their Terms and Their Turf

NOVeL Builds the Right Kind of Volume at Physician Practices

Messages become more relevant when consumers are treated as individuals and Campaign directed only to desired audience Patient—Physician—Hospital Relationships NOVeL Connection: Stronger appear whereCreating Highly Individualized consumers

and Targeted Direct search Mail for information.

The campaign invites only the right new

Practice Insights NOVeL Connection conducts interviews and research at the physician practice that form the foundation of the development strategy.

One-to-One and Conversation Marketing

Current practice patient make-up

Prepared for XXX

Positive Physician Review blog posting

Highly Individualized direct mail

xx/xx/09 Physician Website URL e-mailed from a friend

consumers to become patients. By attracting the right kind of patient—a stronger relationship is forged.

Target Development

Practice Development Strategy

Stronger, Happier and More Productive Practice

NOVeL works closely with our list technology partner—applying social, financial, insurance and proximity filters to match consumers to the patient type identified in the Practice Development Strategy.

NOVeL creates a plan that differentiates the practice from others to deliver the patients that the physician wants to attract.

Physicians spend more time practicing the kind of medicine that they enjoy most and a better payor mix makes for

Prepared for XXX a healthier practice.

NOVeL Connection: Creating Stronger Patient—Physician—Hospital Relationships

xx/xx/09

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This new appr thro ed te nee based on the connection are forg Consider: a Patient’s World edia strengthen communication, ond an imm and development ing the human interest bey insight, strategy and emphasiz continued ionship ONE: tive eL BUILDING HOSPITAL VOLUME to-one relatJOB practical crea Entertainment true insight. NOV in ure capt nded that grou s ve drives element, is execution er consumers belie deliv what and that ds Meals attention Shopping and understan they believe, they errands ve. And what results. how they beha why the way a others. That ’s the very readily share with the umer defines a consUNDERSTANDING al insights what • Profession business touches ess. And in fact, • Practice insights Network busin Religion REACH training (at the PCP, Specialist that insights of have Patient CONSUMER EXPERIENCE • soulhospital system volumebusiness can connections plan hear t andThe • Practice training t your Hospital System and Hospital) ensures patients stay within abou toassay increases PCP volume campaigns. of strategy consumers have branding IS AT the CENTER • Message the hospital system g or rtisin grow advereferrals • Contact calendar 2 and specialist more impact than standards • Media selection

nections Evolved Con me, builds volu tes the differentia practice primary care paying and attracts patients.

ere WebSphthe Internet

Leverages consumer and taps into networks

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NOVEL BUILDS the RIGHT KIND of PATIENT VOLUME, IMPROVES PAYOR MIX and ENSURES an EXCEPTIONAL CONSUMER EXPERIENCE

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plan and report

and execution development • Concept representation • Practice brand creative execution • Materials approval • Materials n • Productio

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distribution • Materials ent • Media managem modules • Practice training

Program rollout

1

Hospital Investment

3

- Gastroenterology - Women’s Health - Oncology

3

BarthelmesBrand.com

Chip Barthelmes 614-354-8340

- Internists - Family Physicians

- Pediatricians - OBGYNs

New Patients and Current Patients

EVERYTHING WE DO

The story consumers tell For today’s consumer the experience is everything. about their healthcare They want access 24/7, want the experience to be encounter becomes humanistic and want value for their money. Before most fact—for them, for the consumers engage the healthcare system they conduct people they talk New with Referrals increase their own brand of research—on the web, from Specialty Carefriends, Practice and for our clients. for This specialists and PCPs from someone who had a similar experience—and are is where NOVeL enters likely to be well along in forming an opinion about a the frame. We have no physician, a disease treatment or a hospital long before preconceived notions or canned solutions. Our they engage the healthcare provider. only work is to help our Increasingly, traditional advertising and marketing clients discover the approaches are losing their punch. At one time, realities of the world audiences were easy to reach and open to hearing they operate in and SWARM, the new position them correctly social connection, messages advertisers pushed out to them. No longer. findgame has changed when it comes to reaching to thrive in it. lets consumersThe Practice Website the practice via the and Social Media today’s consumers: web when they are Strategy • Audiences are dispersed across an ever-widening choice of media ready to act

As PCP volume builds with satisfied patients— referrals to specialists increase

WebSphere captures new patients through online social connections.

Existing conversations

Consumers become new NOVeL Connection helps healthcare businesses Primary Care Practice patients driven by connect with consumers on their terms and on their Evolved Connections

PCP Practices 2

House chores

• Message overload and sameness of competing products make it much harder for messages to cut through

Specialty Practices - Heart - Orthopedics - Surgery

Yard work

2

1

turf, build volume, influence consumer conversations and deliver an exceptional experience. This creates brand ambassadors who influence others through their word-of-mouth connections.

Evolved Connections builds volume by bringing new patients into the practice and increasing current patient visits

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HEXAGON BRANDING SYSTEM Brand Development | Collateral Design Following the unique icon, textures and deconstruction methodology originally developed for Hexagon Mining, we utilized the same logic in rebranded six other Hexagon divisions.

The color palette is derived from the colors of the corporate markâ&#x20AC;&#x201D;helping the entire brand to feel homogenous.

HEXAGON FLAVOURS ICON SYSTEM

AGRICULTURE

METROLOGY

GEOSPATIAL

POSITIONING

GEOSYSTEMS

SOLUTIONS

page 2

PORTFOLIO 2015 _ BarthelmesBrand

METROLOGY

READY FOR DEPARTURE Companies in the aerospace industry, whether manufacturing discrete components large or small, propulsion, airframes or subsystems, trust their measurement and assembly tasks to Hexagon Metrology. Whether you’re interested in inspection, tool building, part mating, or reverse engineering, we’re capable of custom tailoring a solution to fit your needs, or applying one of our many proven off-the shelf solutions.

GEOSYSTEMS

GEOSPATIAL MEASUREMENT TECHNOLOGIES FOR PLANNING, CONSTRUCTION AND MAINTENANCE OF INFRASTRUCTURE. Cable Detection’s products increase your on-site safety and help you to accurately and quickly locate buried services. Using in house expertise they are pushing the boundaries of the buried service location sector and discovering new ways to improve on traditional methods of underground data capture.

BarthelmesBrand.com

Chip Barthelmes 614-354-8340

POSITIONING

COLLECT DATA, ANALYSE THE INFORMATION AND CREATE A COMPLETE OPERATIONAL PICTURE The Global Positioning System (GPS) is a space-based global navigation satellite system (GNSS) that provides location and time information anywhere on or near the Earth where there is an unobstructed line of sight to four or more GPS/GNSS satellites.

SOLUTIONS

SEE HOW HEXAGON SOLUTIONS OFFERS THE NEXT GENERATION OF SMART SOLUTIONS Our solutions providers are world-class brands that have strong traditions of quality and reliability, and are well known in their individual markets. Our brands make us who we are – driving creative and comprehensive solutions that empower customers to do great things with far-reaching and global impact.

AGRICULTURE

SMART SOLUTIONS TO ADDRESS AGROINDUSTRY CHALLENGES. The seed monitoring system allows input savings, avoiding areas with failures and excess of seeds and fertilizer. It improves the area coverage expecting gains by using the Precision Farming techniques.

GEOSPATIAL

BIG DATA: FIND IT, SEE IT, UNDERSTAND IT Organizations increasingly face the challenge of managing massive amounts of geospatial data. As the sheer volume and variety grows, the need for effective organization and distribution grows with it.

Hexagon Geospatial provides solutions for comprehensive management of distributed data stores, and delivery across desktop, mobile, and web applications.

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JSB HOME SOLUTIONS Collateral Design | Web Design & Develop | Copy Concepts Bold, simple and bright were the driving guides for a new website and a series of new collateral pieces for this home remodeler.

Quality, Integrity and Value since 1978.

A PROUD HERITAGE JSB Home Solutions is a division of J.S. Brown & Co., which has served Central Ohio since 1978. Our heritage of outstanding work and satisfied customers is part of our DNA. We take great pride in our work and promise to deliver an outstanding product with extraordinary customer service.

We strive to be the best at what we do and we hope you will allow us to make a positive difference in the quality of your family’s life.

SmartBath J.S. Brown & Co: 1978

Jeff Brown, Founder and President

S M A R T B A T H

A SmartBath remodel doesn’t just cover up the problem…a SmartBath remodel is the solution to the problem. Our experienced design and production staff will guide you through our ‘Smart’ process to find the root of the issue, fix the problem and replace your structure if needed, all while providing you with a level of quality unmatched in the industry.

Our promise of Experience, Integrity, Quality and Value is backed by our heritage and has been proven over the hundreds of completed jobs and satisfied customers. As a division of J.S. Brown & Co., we have been serving Central Ohio families with “Smart Solutions for Quality Living” since 1978.

Awarded by the industry and praised by our customers.

A SmartBath remodel doesn’t just cover up the problem…a SmartBath remodel is the solution to the problem.

You can feel confident in the workmanship and attention to detail that the JSB Home Solutions staff offers. We provide a comprehensive set of services and solutions for all your bathroom needs. Our scope of work includes, but is not limited to:

INDUSTRY LEADERS J.S. Brown & Co. is one of the most awarded remodeling Companies in Central Ohio, receiving the 2004 Integrity Award from the Better Business Bureau and being named among the top 50 remodelers in the Nation by Remodeling Magazine. And, as members of many reputable organizations and affiliations, J.S. Brown & Co. and JSB Home Solutions are always in step with market trends and industry best practices.

While awards are nice and confirm respect from our peers, what drives us every day is knowing that we have helped improve a family’s life by improving their home.

We've built our reputation on Integrity, Quality and Value— now, let us build something for you.

UPDATED VANITIES | SHOWER & TUB REPLACEMENT WATER-SAVING TOILETS | LIGHTING & FIXTURES Get started today and see how we offer “Smart Solutions for Quality Living”

www.jsbhomesolutions.com

JSB HOME SOLUTIONS WORKS FOR YOU

Integrity

We love building and will do anything and everything to meet our client’s needs. We change people’s lives by building a smart solution that adds value to your home and your life.

Value a fair return or equivalent in goods, services, or money for something exchanged. We like to think of it like this: when high quality meets a fair price, you have value.

Because of our love of serving people, our goal is to provide a cost-effective solution that is still very high-end and beautiful, while delivering great value for your hardearned dollars.

the quality of being honest and fair.

Something we practice daily.

Quality a high level of value or excellence. You know it when you see it, and it’s the key component of value.

Quality is remembered long after price is forgotten.

Experience the skill and knowledge that you get by doing something. The more you do it, the more experience you gain and can share with others. Since 1978, we've been building ours. Let us put it to work for you.

PORTFOLIO 2015 _ BarthelmesBrand

614.623.2895

BarthelmesBrand.com

Chip Barthelmes 614-354-8340

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PNC BANK Campaign Concepts | Point of Sale | Collateral PNC’s Virtual Wallet is a visual and interactive experience that gives users control of their finances like never before. Virtual Wallet’s integrated tools include calendars, savings & budgeting instruments and mobile functionality.

BarthelmesBrand was charged with introducing Virtual Wallet to college students to drive an increase in usage.

The idea LIFE—grew out of our self-imposed rule—make sure the communication felt conversational; in a student voice and felt “peerto-peer”—and make sure they did not feel like they were being “sold to”. “YOUR” is implied— students were able to read this campaign as being about them: YOUR LIFE. Each execution featured a problem or situation that Virtual Wallet could help with and then answered with the Virtual Wallet benefit. If a student wants to have pizza and a movie—the Money Bar feature can help. Past due bills—try using the Calendar feature, etc.

The LIFE idea was expressed in four different ways and lived in the PNC branches as kiosks, window signs, teller cards, queue line posters and take away brochures.

PORTFOLIO 2015 _ BarthelmesBrand

BarthelmesBrand.com

Chip Barthelmes 614-354-8340

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PORTFOLIO 2015 _ BarthelmesBrand

BarthelmesBrand.com

Chip Barthelmes 614-354-8340

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Thank you for reviewing my work.

I’m hardworking, honest and dependable.

I’m easy to work with. I know how to solve problems and communicate clearly.

Let’s do something great together.

Chip Barthelmes 614-354-8340

|

cbarthelmes.mac@mac.com

barthelmesbrand.com

PORTFOLIO 2015 _ BarthelmesBrand

BarthelmesBrand.com

Chip Barthelmes 614-354-8340

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