Coldwell Banker Global Luxury® New Home Community Program
B R A N D P O W E R
A name that has earned respect and trust the world over.
Located across central and eastern NC and in portions of VA and SC, our offices are strategically placed in core growth markets Coldwell Banker Advantage is part of the Coldwell Banker Advantage Family of Companies with approximately 1900 agents across 60 offices.
C O L D W E L L B A N K E R A D V A N T A G E
S U C C E S S B Y T H E N U M B E R S $267 In $1 MILLION+ sales each day $1.9 MILLION 50,353 SIDES MILLION Average sales price of $1 MILLION+ transaction sides $1 MILLION+ transaction sides Coldwell Banker affiliated agents are masters at their profession, exceeding expectations and creating exceptional experiences for clients every day. Through these efforts, affilaited agents achieved tremendous results in 2021:
Our award-winning relocation team helps hundreds of clients each year relocate to our area from all over the country and internationally. Our relocation team will keep your community front of mind to any potential relocating buyers who match the buyer profile In addition, we will leverage Coldwell Banker's global network to help look for incoming buyers to our area.
G L O B A L C O N N E C T I O N S
100,000+ 2,900 OFFICES 41 COUNTRIES & TERRITORIES AGENTS
E X P E R I E N C E D R E P R E S E N T A T I O N
A team you can trust.
A M Y H I C K E Y
WEBB REALTY GROUP
YOUR ON-SITE AGENT
Amy's passion for Real Estate is portrayed in her client-focused service while delivering efficient results As one of her client’s described it, one of her greatest strengths is her “servant’s attitude and always doing for others”.
Amy is a longtime resident of Raleigh, NC. She raised her three red-headed girls in the North Raleigh area where she has a strong connection to the community She has a solid understanding of the unmatched benefits of living in the Triangle area Amy graduated from the University of South Carolina
with a Marketing and Management degree
Her marketing background provides the resources needed to market her client’s homes for sale, her organized approach ensures a smooth transaction from beginning to close.
Amy understands what it is like to stand in her client’s shoes and has a sensitivity to their journey, after buying and selling many houses of her own She is committed to listening to the needs of her clients and always protecting her client’s best interests by utilizing her keen negotiating.
WEBB REALTY GROUP
Having someone onsite and available to assist walk-in traffic on weekends will be Amy's responsibility. If she needs assistance, the team members of Webb Realty Group plus our knowledgable agents who work out of our Raleigh office will be available for backup
SHARON WEBB
CASEY HOUSE
AMY HICKEY
APRIL AUMAN
MELANIE OSBORNE
M A R K E T E V A L U A T I O N
A strategy based on unparalleled expertise and an intimate knowledge of current industry trends
S T R A T E G I C P R I C I N G A N A L Y S I S & B U Y E R P R O F I L E
A strategic pricing analysis, or SPA, is a report that pulls data from the multiple listing service (MLS) based on buyer and seller activity in your communities area that allows us to determine the best market price and help build a buyer profile to target our advertising efforts Information in the SPA includes:
HIGH-END PROPERTIES IN YOUR AREA THAT RECENTLY SOLD
HIGH-END PROPERTIES IN YOUR AREA THAT FAILED TO SELL
PENDING SALES IN YOUR AREA
HIGH-END ACTIVE LISTINGS IN YOUR AREA
We will use this information in conjunction with Coldwell Banker's proprietary CBx Buyer Locator tool to develop a pricing and positioning strategy that will also determine the most likely buyers of your new home community
The feeling of being safe is a primary need for people and one of the main reasons someone buys a home. Offering safety features in the home will be a key component of any buyers needs.
Safety for an onsite agent is also of the utmost importance. Having safety plans in place is a must
C O M M U N
Y S
I T
A F E T Y
M A R K E T I N G M A S T E R S
Setting a new standard by which many of the worlds finest estates are bought and sold.
We offer an immpressive global stage from which to showcase your home. With the Coldwell Banker Global Luxury® program, we are truly borderless and come armed with a complete suite of tools designed to share the beauty of the community with an affluent audience at all times, no matter where they happen to be in the world
3 6 0 ° M A R K E T I N G A P P R O A C H
P R O F E S S I O N A L P H O T O G R A P H Y , V I D E O G R A P H Y & S T A G I N G
We believe in using professional-quality photography and videography that portray the architectural integrity and character of a community We have cultivated relationships with local photographers and videographers as well as professional stagers who are skilled in the art of capturing the beauty of your home and presenting it in the best possible light to affluent buyers
Coldwell Banker Advantage delivers exceptional community marketing that is designed to attract attention, showcase your property's distinctive qualities, and help your home sell quickly and for the best price. From target marketing to a single-property website, brochure, direct mail, and online
exposure, we ensure that your property is uniquely positioned to sell.
Community Website
Professionally designed community website that is viewable on all devices and easily shared via social media
Property Tour
Leverage 3-D tour technology to help boost views on Zillow and other listing syndication websites
Community Brochures
Beautiful and professionally printed community brochures to have availble for on-site agents to distribute to potential buyers
Targest Online Advertising
Geographic targeting technology markets your property directly to local buyers online and on social media.
Print Mailers
Stunning postcards direct mailed to a targeted audience based on buyer's profile analysis
E-Flyer Announcement
Announce the new community to a direct list of real estate professionals across our local areas
Extensive Online Exposure
Your home will be displayed on the real estate industry's most visted websites and viewed by potential buyers all over the world
S
P O T L I G H T M A R K E T I N G P L A N
D E S I G N C E N T E R
Selecting the finishes and fixtures is one of the most pleasing aspects to buyers. The excitement of the design center appointment comes with high expectations and meeting/exceeding their expectations at this appointment is a catalyst in how they will feel about their purchase and what they will say about their experience once they move in
Experience the suerior levels of local expertise, personal attention and utmost discretion that come with the power of Coldwell Banker Advantage Global Luxury
Your Extraordinary community deserves representation of an equally extraordinary caliber.
