130 years 130 years
All eyes to the other horizon
By Jared Roddy It has been more than 130 years since the incorporation of the different German Roman Catholic benefit societies into what is now the Catholic Aid Association. Could the original founders have envisioned or predicted the massive growth the Association has experienced since its inception? The Catholic Aid Association is justly proud of its heritage and tradition. But one tradition that does not get as much attention as its commitment to service or its support of Catholic education, is its history of good foresight. The Catholic Aid tradition of knowing that the world around the organization changes, and is changing, is one of the most important aspects in the success of the organization thus far. And though its core beliefs will guide it through the worst depressions and the highest inflations, preparation for the new and next is what will continue to make it thrive. “We look to the past for counsel and encouragement. But I am convinced that this present body is not content to admire with self-satisfaction the achievements and glories of bygone days. Look toward the future and, in your mind’s eye, consider the awaiting tasks. Encouraged by the inspiring examples of our elders, enlightened by the teachings of an infallible Church, guided by leaders that are tried and true, let us engage the conflict and solve the problems with courage and hope, with justice and charity.”
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April 2008
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Looking at the Catholic Aid sign from the other horizon, the name becomes clear. Catholic Aid has a rich tradition of service and financial excellence; looking to the future and making plans for it will ensure a clear tomorrow.
These prophetic words were spoken at the Annual Convention in 1927 by seminarian Joseph A. Ettel. His words crystallized the notion that the Association had enjoyed great success, but that the greatest days were yet to come. In 2008, the leadership of Catholic Aid fully believes that its greatest days are still before it. “We have to constantly look at new ways to attract new members and get them involved,” President Michael McGovern told the Catholic Spirit newspaper in a recently pub-
lished article on Catholic Aid. “The Home Office and Field staffs are fully committed to that vision.” Catholic Aid’s vision for the next 130 years sees it diversifying the products and services it offers, but also diversifying who it offers those products to, and how it introduces itself to them. “There’s no question ‘the future’ is actually here,” says Steve Wendorf, Manager of Marketing. “In terms of how we’re going to increase membership and add value to the current members, we’re living in a
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