Third Eye Forecasting

Third Eye

Vol. 12

AMPD 4901 Carleigh Cooke, Bryce Arroyos & Cassidy Bayliss

Contents Visual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 2 Company Introduction . . . . . . . . . . . . . . . . Page 3 Company Philosophy . . . . . . . . . . . . . . . . . . Page 4 Consumer Profile . . . . . . . . . . . . . . . . . . . . . Page 5 Trend Introduction . . . . . . . . . . . . . . . . . . . . Page 6 Visual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 7 Industrial Nature . . . . . . . . . . . . . . . . . . . . . Page 8 Soulcraft . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 9 Outdoor Tech. . . . . . . . . . . . . . . . . . . . . . . . . Page 10 Hyper hiker/ The science of self . . . . . . . . . Page 11 Scenery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 12 Rerooted. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 13 Visual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 14 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 15 References. . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 16

Third Eye is the global authority on consumer and design trends. Our expert product design and consumer forecasts provide global trend insights, expertly curated data and industry expertise to help innovators create the right products at the right time for tomorrow's consumer.

Company Philosophy Our Mission: To help you stay relevant by understanding what trends mean and how to adopt them.

Our Values: With our partners, product, and customers, we live by these values: ● Create an environment where everyone feels welcomed ● Challenge the status quo and find new ways to grow out company along with you ● Being present, connecting with transparency, dignity, and respect ● Delivering our very best in what we do

Consumer Profile Who? Any man who cares about fashion Age? 18-35 Generation? Young millennials/ older Gen Z Location? Cities with big fashion scenes, urban areas Lifestyle? Adventurous & Creative

Get Outdoors

Industrial Nature

The concept: This rugged utility theme sees classic outdoor-wear teamed with the industrial textures and patinas of the construction site.

AUTUMN/WINTER 22/23 Patchwork/ DIY Craft

The concept: Craft an authentic, homespun look into casual wear that balances an appreciation of the outdoors with the simpler things in life. This trend speaks to the craft enthusiast who communes with nature rather than those who are ready to combat the harsher elements.

Color palette

Outdoor Tech

The concept:

Colors &

Changing ecological

Attributes

and economic climates

Dark colors,

will see high

blacks, browns,

performance

greys

outdoor-wear emerge

Nylon, Codura,

as a worthy investment.

Dyneema, wind and water resistant

Hyper-hiker & The Science of Self The concept: Design aesthetics from the 1990s have been an ongoing reference point for menswear, and remain relevant for everything from tailoring to athletic wear.

Color: Here, the electric colour palette and relaxed fits of the era are applied to outdoors-inspired gear, fusing modern tech with current trends and retro appeal.

The concept: Wellness, mental health and our emotions will take more central roles for graphics as consumers grow more aware of self-care and the science behind wellbeing. Due to increasingly virtual lives, we'll also see continued demand for ombré and digital colour blending, but address the tech paradox with more meaningful graphics that speak to #healthandwellness themes.

Scenery The concept: The theme of adding calm and cool environments to staple silhouette provides a form of escapism for the wearer. It speaks for them.

Colors & Attributes Greens Blues Neutrals Peaceful landscapes ex.

Forrests Bodies of water

Rerooted Nature The concept: The theme of this trend is what makes us feel connected in life, rather that’s through nature, heritage, craft, and community.

Rather that’s shown through technique such as vintage japanese sashiko and boro repair.

Colors & Attributes Blue, Grey Fleeces, Outerwear, Patchwork, Sashiko repair, Boro repair

1 2 3 4 5

Bring nature References to into the city nature in and the city design will into nature need to be

Use heritage Add luxurious retro, and touches to nostalgic offset rugged themes to element, giving supported by evoke s sense designs a sense sustainable of comfort and of retirement and ethical familiarity strategies

Brands & Vendors/ Inspiration Reese Cooper Inc Mountain Research White Mountaineering Junya Watanbe Snow Peak KapiTal

Sell the story around the unique details and functional capabilities that are built into garments

At the end of the day you should wear what you want to wear not what someone says you should. We’re just your third eye leading you on your journey to finding what style/trends fit you.

References WGSN login. (n.d.). Retrieved April 22, 2021, from https://www.wgsn.com/fashion/article/89928 WGSN login. (n.d.). Retrieved April 22, 2021, from https://www.wgsn.com/fashion/article/90098#page12 WGSN login. (n.d.). Retrieved April 22, 2021, from https://www.wgsn.com/fashion/article/90260 WGSN Login. (n.d.). Retrieved from https://www.wgsn.com/library/results/0/kapital