Hyper hiker/ The science of self

The concept: Design aesthetics from the 1990s have been an ongoing reference point for menswear, and remain relevant for everything from tailoring to athletic wear.

Color: Here, the electric colour palette and relaxed fits of the era are applied to outdoors-inspired gear, fusing modern tech with current trends and retro appeal.

The concept: Wellness, mental health and our emotions will take more central roles for graphics as consumers grow more aware of self-care and the science behind wellbeing. Due to increasingly virtual lives, we'll also see continued demand for ombré and digital colour blending, but address the tech paradox with more meaningful graphics that speak to #healthandwellness themes.