CasUrban is an Australian boutique property investment and development organisation that seeks out high-yield opportunities that inspire greater wealth. Our defining feature is a comprehensive service from project inception to completion, ensuring successful outcomes for all stakeholders involved. At the core of our success is our exceptional team – a collective of highly skilled and seasoned professionals, including development managers, sales and marketing specialists, and financial managers. Their decades of experience, coupled with extensive market and industry knowledge, ensure the attainment of optimal results in every endeavour.
Our portfolio showcases a track record of excellence in developing exclusive townhome land subdivisions, master-planned communities, high-density mixed-use apartment buildings, and affordable social housing. CasUrban’s commitment to success is evident in our proven ability to deliver outstanding results across diverse project types.
CasUrban is an Australian boutique property investment and development organisation that seeks out high-yield opportunities that inspire greater wealth. Our defining feature is a comprehensive service from project inception to completion, ensuring successful outcomes for all stakeholders involved. At the core of our success is our exceptional team – a collective of highly skilled and seasoned professionals, including development managers, sales and marketing specialists, and financial managers. Their decades of experience, coupled with extensive market and industry knowledge, ensure the attainment of optimal results in every endeavour.
Our portfolio showcases a track record of excellence in developing exclusive townhome land subdivisions, master-planned communities, high-density mixed-use apartment buildings, and affordable social housing. CasUrban’s commitment to success is evident in our proven ability to deliver outstanding results across diverse project types.
02. OUR PEOPLE
We are a collaborative team with a wealth of expertise, all driven to achieve exceptional outcomes for our stakeholders
Our primary asset is our team of property professionals. CasUrban, as an organization and its team, is dedicated to continuous professional development, enhancing our knowledge and expertise in:
• Managing complex transactions.
• Property development management.
• Building and construction.
• Town planning.
• Finance and investment.
• Sales and marketing.
• Property investment services.
• This ensures the best possible returns for our stakeholders and investors.
Organisational chart.
MARK �ASSAR Founder and Group Chairman
DIANA CASSAR Managing Director
BEN
KAVANAGH
Development Director
PAULA �O�OMELLO Compliance, Safety and Wellbeing Officer ADMIN
MURRAY PRINGLE
ILYA LATCH Assistant Development Manager DEVELOPMENT FINANCE
We take pride in our capacity to identify, design and deliver homes that surpass expectations; this is the inspiration behind all our endeavours.
With an illustrious career spanning over 34 years, Mark is a dedicated and experienced professional in the field of property development and construction. He has established himself as a trusted figure, collaborating with leading national and multi-national head contractors on some of Melbourne’s most renowned projects. His expertise and project portfolio encompass diverse sectors, including commercial and residential developments, educational facilities, hospitals, shopping centres, leisure facilities, hotels, and specialized buildings.
Mark is the visionary founder and Chairman of CasCorporation, a dynamic group of companies operating within the property development and construction sector. Under his leadership, CasCorporation has cultivated three independent and reputable brands: Casello, CasConstruct, and CasUrban. These brands exemplify the highest standards of excellence and client satisfaction.
Mark Cassar holds registration as a Commercial Builder (CB-U 74659) and Domestic Builder (DBU 27647) in Victoria. His educational background includes a Diploma in Construction Management, a Certificate in Small Business Management, and a Certificate in Carpentry/Joinery. These qualifications demonstrate his comprehensive knowledge of construction practices and business management.
Driven by a passion for delivering exceptional results, Mark continues to shape the landscape of the property development and construction industry. His unwavering commitment to excellence, coupled with his extensive experience and expertise, positions him as a leader who consistently achieves remarkable outcomes.
DIANA CASSAR
Managing Director
Diana is a dynamic and success-driven entrepreneur. She prides herself on her strong ability to lead a forward-thinking and diversely experienced team of property professionals who share her passion for both property and people.
Russian-born Diana brings a unique blend of international experience and local insight, honed through her successful project marketing venture in Melbourne and Kaula Lumpur. Beyond her entrepreneurial acumen, Diana embodies adaptability and vision, guiding the team towards unparalleled success.
Her journey began with the founding of One World Group Pty Ltd in 2008, where she transformed the company into a leading provider of off-plan property investments in Australia. As Managing Director, she oversaw numerous landmark projects, showcasing her strategic vision and leadership prowess.
With her unwavering determination and international experience, Diana sets new standards for success in the industry, driving innovation and excellence every step of the way.
Diana has a unique ability to precisely identify the demand and supply trends within everchanging property market conditions and create products that exceed expectations.
We combine our extensive expertise, working together with a shared drive to deliver outstanding results for our stakeholders.
BEN KAVANAGH
Development Director
With an impressive tenure of over 27 years in the property and construction industry, Ben leads the casurban team as development director with a wealth of experience and insight.
Ben has directed the execution of landmark commercial, retail and residential projects with Tier 1 construction companies throughout Melbourne. He has a comprehensive background extending across private development groups, government development agencies and publicly listed corporations.
Ben has a proven track record in overseeing the complete development life cycle from initial acquisitions and astute planning to strategic marketing and impeccable construction delivery. His skilful stakeholder management fosters strong relationships and open communication channels.
MURRAY PRINGLE
Chief Financial Officer
Murray is a seasoned Chief Financial Officer boasting an impressive track record spanning more than two decades. Murray’s expertise lies in astute financial management and the art of strategic decision-making. He has become an invaluable asset to the CasUrban team.
Murray’s collaborative approach intertwines seamlessly with our development and executive teams, and he thrives on forging strong connections with various stakeholders. Murray’s meticulous approach to risk assessment and mitigation safeguards our projects from potential pitfalls, and his proactive measures ensure that CasUrban consistently operates within a secure and stable environment.
ILYA LATCH
Assistant Development Manager
As the Assistant Development Manager, Ilya combines a formidable educational background with practical experience to excel in the property development realm. Equipped with an Honours degree in Economics and certifications in Building and Construction (residential) and Property Services, he brings a multidisciplinary perspective to the role.
Ilya’s notable work experience includes overseeing townhouse and land subdivision developments and mastering the intricacies of project and development management. Collaborative by nature, Ilya works seamlessly with consultants, builders, and colleagues, guiding projects from concept to settlement. His diligent attention to design and financial prudence ensures the thorough execution of development plans, maximising the value of our stakeholders’ investment.
SHIKHA KOTHARI
Accountant
Shikha has over two years of dedicated experience in the property/construction industry and brings a fresh perspective and steadfast dedication. Armed with a master’s degree in accounting, earned with distinction and seven years of overall accounting expertise, Shikha has climbed the ranks from Finance Administration to her current role as Accountant at CasUrban.
Shikha prides herself on meticulously adhering to accounting standards and compliance, ensuring accurate analysis. She implements strategic accounting policies to foster potential growth, optimises resource allocation and supports the Chief Financial Officer in delivering timely and insightful management reports.
Shikha’s commitment to detail and financial acumen contribute significantly to the company’s financial status.
PAULA COCOMELLO
Compliance, Wellbeing & Safety Coordinator
Graduating in 2021 with Honours from her Bachelor of Industrial Design at RMIT, Phoebe brings her strong sense of creativity and proficient digital expertise to her position as Digital Marketing and Social Media Coordinator.
Working in a small, fast-paced marketing team, Phoebe is highly adaptable and extremely competent across various marketing software programs. Her exceptional organisation and communication skills ensure she conveys the brand messaging clearly across multiple digital platforms.
Joining the Cas team in mid-2022, Phoebe has quickly proven to be an asset to the group and has already made a great impact across the various Cas companies and projects.
Paula is responsible for overseeing compliance, safety, and well-being in the workplace. She skillfully develops and implements policies and procedures to ensure adherence to regulations and standards.
Identifying and addressing safety hazards, Paula nurtures a culture of well-being and employee engagement. Paula’s responsibilities encompass policy development, compliance assurance, hazard mitigation, well-being promotion, training provision, incident response, and stakeholder collaboration. Her pivotal contribution lies in cultivating a secure work environment, upholding compliance, and placing employee well-being at the forefront.
Marketing XX
PHOEBE STEFANIDIS
ADAM McWATTERS
Sales Manager
Adam is an experienced Project Sales specialist with an impressive two decades in the industry, having embarked on his journey in 2004. Well equipped with a Real Estate License and a Certificate IV in property services from the REIV, Adam has a wealth of knowledge in Real Estate and the off-the-plan market. His strengths lie in adept negotiation, marketing expertise, comprehensive training across residential and project sales, leadership, motivating sales teams and impeccable customer service.
Adam’s career boasts tenures at esteemed companies such as Barry Plant, Jellis Craig and Buckingham & Company, honing his skills in offthe-plan marketing and sales.
ROB McCLURE
Senior Project Specialist
With over a decade dedicated to the real estate industry, Rob boasts an impressive track record, specifically in off-the-plan developer sales. Hailing from Northern Ireland, he migrated to Australia, bringing a global perspective to his professional endeavours. Before transitioning to real estate, Rob thrived in the corporate world, excelling in senior sales management roles for international FMCG companies, including contributing to the establishment of a joint venture in India.
At CasUrban, he serves as a Senior Project Specialist, spearheading the Elements development in Williamstown North. Known for his unwavering focus, friendly demeanour and dedication to transparency, he consistently garners client satisfaction. Rob’s remarkable results and numerous company awards are a testament to his expertise and dedication.
03. OUR FOUNDATION
CasUrban is owned by CasCorporation, a progressive group of companies operating for over two decades in the property development and construction sector. CasCorporation Founder and CEO, Mark Cassar, has cultivated three distinct and respected brands, CasUrban, CasConstruct and Casello.
The CasCorporation group of companies have been at the forefront of the construction, development and real estate industries for over 25 years. They each serve a unique purpose but are united by their values and vision. They are driven by a greater purpose, with their passion fuelling their success.
As the overarching entity, our core mission revolves around our passion and dedication to the realm of construction, property development and real estate.
03. PROCESS & SERVICES
Our services.
CasUrban establishes robust connections with various stakeholders, enjoying substantial relationships with:
• Boutique and discerning property investors: Engaging with astute investors seeking developments that promise substantial and sustained returns.
• Industry-leading consultant teams: Collaborating with top-tier consultant teams comprised of experts proficient in all aspects of property development.
• Joint ventures with landowners: Partnering with landowners in joint ventures, lending out expertise to optimize developments and maximise land use for a significant uplift in end value.
• Financial institutions: Establishing solid partnerships with major and non-major banks, as well as non-bank lenders to facilitate financial support for our projects.
CasUrban leverages a wealth of expertise accumulated over decades of hands-on experience in property development, investment, and professional training and development. We foster collaborations with industry-leading professionals and meticulously manage costs at every project stage, ensuring a strategic approach that maximises returns for our clients.
See pages XX – XX for a full list of services and capabilities.
Our process.
CasUrban stands out in the realm of property development due to its comprehensive approach and unparalleled expertise across every stage of the process. From the initial conceptualisation and design phase to meticulous planning, seamless construction, and strategic marketing and sales initiatives, CasUrban ensures excellence at every step. What distinguishes CasUrban is its ability to deliver substantial value by harnessing its team’s collective knowledge and skills throughout the development journey. This is made possible through innovative vertical integration with CasConstruct, its affiliated sister company. This unique synergy enables CasUrban to adapt and scale dynamically based on project requirements, ensuring not only robust returns but also the successful realisation of development projects.
At CasUrban, each project benefits from a multidisciplinary team that brings together diverse expertise, creativity, and strategic thinking. Whether designing innovative spaces, optimising construction processes, or implementing effective marketing strategies, CasUrban’s team is dedicated to achieving excellence and exceeding expectations.
By leveraging its expertise, resources, and synergies with CasConstruct, CasUrban not only delivers exceptional properties but also creates lasting value for clients, investors, and communities alike. From groundbreaking designs to seamless execution, CasUrban’s commitment to excellence ensures that every development project reaches its full potential and contributes positively to the urban landscape.
Sustainability & Construction.
Investing entails a lasting dedication, and at CasUrban, we specialise in crafting homes and residential spaces with a focus on sustainability. Our goal is to attain the highest standards in Environmental Sustainable Design (ESD), Nathers, and Greenstar Ratings for each of our projects, aiming for a neutral or positive environmental influence. Additionally, utilising local labour and materials not only strengthens the broader economy but also serves as an additional investment in Australia’s construction industry.
Our abilities to manage costs and transparently communicate with stakeholders ensures our projects maximise value from inception to completion.
Our mission is to continuously create premium, affordable properties that exceed industry benchmarks.
Tulip Grove, Cheltenham.
Nestled within a serene ambience of natural light and expansive living spaces, these meticulously crafted homes epitomise a vibrant and comfortable lifestyle. Tulip Grove residences are designed with a meticulous eye for quality and functionality, embodying a seamless integration of architectural finesse and interior elegance. The interiors boast a tranquil palette of white hues accented by the subtle warmth of timber, creating a sense of serenity and refinement.
The open-plan layout is thoughtfully curated to maximise space and functionality, complemented by contemporary materials that exude sophistication. The kitchen, equipped with top-of-
the-line European appliances and adorned with sleek stone bench tops, seamlessly merges with the inviting living area and expansive terrace, forming an ideal setting for social gatherings and relaxation.
This boutique collection comprises only three exclusive units, exuding a fresh, modern aesthetic that harmoniously blends with the surrounding neighbourhood while offering a lifestyle perfectly attuned to the contemporary coastal living experience. In essence, Tulip Grove residences redefine the notion of modern luxury, promising a haven of elegance and tranquillity for discerning homeowners.
Completion photos of Tulip Grove, Cheltenham. Photographed by Impress Photography and styled by Property Styling Melbourne.
160 Edward, Brunswick
The architectural inspiration for 160 Edward Street draws from the vibrant energy of Brunswick’s industrial history, creating a distinctive urban masterpiece characterized by sawtooth and angular design elements. This residential development aims to offer residents an unparalleled blend of luxury and amenities, presenting an extraordinary balance.
Designed by architects with meticulous attention to detail, 160 Edward Street seamlessly integrates exceptional spaces with stylish finishes. The result is a living environment that goes beyond the ordinary, providing an exclusive retreat for residents. The interiors are thoughtfully crafted to evoke a sense of warmth and contemporaneity, infused with an industrial edge that adds character to the spaces.
Edward Street serves as a sanctuary, distancing itself from the hustle and bustle of the outside world. The design incorporates light and fresh finishes and juxtaposes them against weathered natural elements, creating a unique visual contrast. The intentional use of raw textures and timeless natural finishes adds aesthetic appeal and captures the essence and spirit of the neighbourhood, paying homage to Brunswick’s industrial heritage.
Nestled in the vibrant urban enclave of brunswick, the edward street luxury townhomes are located only metres from lygon street.
Keystone, Eumemmerring.
Keystone is the prized and final release within the Medina Park Estate and is set to define a new standard for contemporary living in Eumemmerring. The beautifully appointed three story townhomes are set within an elevated enclave of only 28 residences. Keystone is scenically encircled by parklands and creekside reserves that are connected to a vibrant local community.
Thoughtfully designed, Keystone’s design, architecture and landscaping respond to both the colours and shapes of its natural surroundings. The carefully curated materials, mixed textures, and sleek finishes form an interior palette that is elegant and welcoming. There are two selections of elegant interior schemes.
Within the Contemporary Scheme, the design blends fresh, bright tones; a light stone benchtop, light timber cabinetry, light brown floorboards and cosy beige carpets. The tasteful Industry Scheme presents a sophisticated dark stone benchtop, dark grey tiles, carpet and light grey floorboards, balanced with white walls, cabinetry and kitchen tiles. Keystone Eumemmerring, is ideally located with shops, numerous sports & leisure parks, schools and public transport all within easy reach.
Elements, Williamstown North
Nestled in the vibrant locale of Williamstown North, the exclusive residential development, Elements, promises an unparalleled blend of sophistication and coastal living. Crafted by the renowned architects Baldasso Cortese and constructed by CasConstruct, this meticulously designed community reflects a commitment to luxury and elegance. Boasting a selection of 2, 3, and 4-bedroom residences, each home within Elements is a testament to refined design, featuring spacious interiors, flexible living areas, and private internal lifts.
The residences, set to complete in early 2024, embody cosmopolitan living with unique outdoor entertaining spaces that harmonize seamlessly with the beachside surroundings. With construction already underway on Felicia Road, Elements is poised to set a new standard for contemporary living, offering 67 statement residences where families, professionals, and downsizers alike can find their perfect haven. The pricing, ranging from $905,000 to $1,600,000, reflects the commitment to providing a diverse range of options for discerning residents seeking the epitome of coastal luxury.
European influences continue to be felt here in the quality of the design and choice of materials which will become the hallmark of these statement Williamstown North homes.
Rosanna Road, Rosanna
The carefully curated design of these residences effortlessly integrates with the natural surroundings, creating a seamless blend between architecture and environment. With a deliberate material palette chosen to age gracefully over time, the homes in this exclusive project harmonize with the charm of Rosanna’s suburbia.
Comprising only six contemporary residences, each dwelling has been meticulously crafted to merge indoor and outdoor living spaces. This design maximizes natural light and ventilation, enhancing the living experience for residents. The neutral colour scheme, featuring premium stone and timber elements, adds a touch of elegance and sophistication to each home, ensuring they stand out in Rosanna’s landscape.
Set within the picturesque suburb of Rosanna, on the outskirts of the Yarra Valley green belt, this development offers a unique character that evolves with time. The spacious interiors, flooded with sunlight, create a warm and inviting atmosphere for residents to enjoy.
The kitchens, designed as social hubs, feature high-quality finishes and premium appliances. Residents can personalize their living spaces to suit their preferences and mood by choosing between dark or light colour palettes. These functional yet refined areas are sure to become the heart of family homes in Rosanna.
The Rosanna development offers a level of sophistication previously unseen in the area, with carefully designed residences that embrace modernity and timeless elegance.
Jarma Road, Heathmont
Designed for optimal light, space and functional living, Jubilee Heathmont, captures the essence of Australian architecture. A stunning collection of five bespoke townhomes near Melbourne’s coveted Heathmont Village.
With well-appointed interiors showcasing superior fixtures and fittings, these generous 3 and 4-bedroom homes are bathed in natural light. The highly functional layouts seamlessly connect indoor and outdoor living spaces with generous sized backyards creating the perfect family homes.
The carefully designed bedrooms at Jubilee Heathmont make for a blissful place to begin and end your day, with plush carpets and an abundance of storage, these private retreats are elevated to a whole new level of luxury.
Known as Melbourne’s ‘hidden gem’, Heathmont is a haven for outdoor recreation, cafés, restaurants, and retail therapy in abundance. Seamless access and connectivity are assured, with easy access to EastLink and the bustling Eastland shopping precinct. Just 24 kilometres to the CBD, this village is in Melbourne’s coveted eastern suburbs and was originally a hedgeto-hedge apple orchard evident in the parks, reserves, and waterways.
Situated to enjoy the indulges of Heathmont, ‘Jubilee Heathmont’ offers an idyllic lifestyle opportunity for all. It’s a stroll to Jubilee Park, home to Aquanation, close to Ringwood Public Golf Course, Heathmont Golf Park and Morack Public Golf Course for a day on the green. Soccer, football, tennis, and lawn bowls are well catered to, with playing fields and clubs close by.
