Seller's Complete Guide to Marketing Your Luxury Property

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Superior Online Property Exposure

Listing with a Sotheby’s International Realty broker, your property is strategically distributed to the most relevant media companies and real estate focused websites around the world. This ensures your property receives the attention it deserves.

View the Brand’s presence across platforms

Property Flyers

This sleek and simple flyer has all the information you need on 1 page. Great for showings, open houses, or promotional events.

Property Brochures

Property brochures are available in 2-page (double sided) or 4-page (folded) templates that highlight photos and features of your property. Print at the office or order professional glossy prints to give potential buyers a lasting impression of the home.

Magazine Style Homebook

A customized magazine-style book that highlights the fine details of your property. The homebook is designed to give a comprehensive tour of the home from the front door to the back door.

Property Postcards

Postcards are a simple and effective way to promote your property. Utilize our mailing system to reach a targeted audience with high-quality printing and priority shipping.

Email Marketing

Using our leading email marketing platform, your property will be shared through professional email templates to advertise the news on coming soon, open houses, price adjustments and more.

Organic Social Media Post

Social media graphics add consistency to any marketing campaign. It is a quick and easy way to announce a new listing on the market or an open house.

Property Sign

Iconic Blue Sotheby’s International Realty property sign is known worldwide.

Permaflyer

Printed on all-weather material, permaflyers are designed to be placed outside your listing replacing or augmenting the existing flyer box to help your property get seen and sold.

Single Property Website

Our Single Property Websites feature a custom domain (ex. www.1234SmithStreet.com), interactive map and allow for floor plans or other important documents to be uploaded.

Targeted Social Media Ads

Targeted photo based and video ads on Facebook or Instagram allow you to reach potential buyers by radius targeting around a specified zip code, or by uploading a list of leads to target. The ads are visually compelling and automatically populate with property details.

Luxury Lookbook Feature

The Luxury Lookbook is a digital publication that showcases dozens of our Brokerage’s high-end properties throughout Oregon & SW Washington. Released seasonally, the Luxury Lookbook is an effective touchpoint and is featured in our company’s internal monthly newsletter. An email template and video for social media are also available for our brokers to share with their sphere.

Concierge Auctions

Sotheby’s Concierge Auctions is the largest luxury real estate auction marketplace in the world with more than 90% market share and a comprehensive database of high networth property connoisseurs. This platform is an additional tool for selling one-of-a-kind high-end listings.

Turn static files into dynamic content formats.

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