Complete Guide to Marketing Your Luxury Property

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THE COMPLETE GUIDE TO

Marketing Your Property

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Superior Online Property Exposure

Listing with a Sotheby’s International Realty broker, your property is strategically distributed to the most relevant media companies and real estate focused websites around the world. This ensures your property receives the attention it deserves.

View the Brand’s presence across platforms

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Property Flyers

This sleek and simple flyer has all the information you need on 1 page. Great for showings, open houses, or promotional events.

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Exceptional Marketing Launch

Property Brochures

Property brochures are available in 2-page (double sided) or 4-page (folded) templates that highlight photos and features of your property. Print at the office or order professional glossy prints to give potential buyers a lasting impression of the home.

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Exceptional Marketing Launch

Magazine Style Homebook

A customized magazine-style book that highlights the fine details of your property. The homebook is designed to give a comprehensive tour of the home from the front door to the back door.

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Exceptional Marketing Launch

Property Postcards

Postcards are a simple and effective way to promote your property. Utilize our mailing system to reach a targeted audience with high-quality printing and priority shipping.

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Exceptional Marketing Launch

Email Marketing

Using our leading email marketing platform, your property will be shared through professional email templates to advertise the news on coming soon, open houses, price adjustments and more.

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Exceptional Marketing Launch

Organic Social Media Post

Social media graphics add consistency to any marketing campaign. It is a quick and easy way to announce a new listing on the market or an open house.

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Exceptional Marketing Launch

Property Sign

Iconic Blue Sotheby’s International Realty property sign is known worldwide.

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Exceptional Marketing Launch

Permaflyer

Printed on all-weather material, permaflyers are designed to be placed outside your listing replacing or augmenting the existing flyer box to help your property get seen and sold.

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Exceptional Marketing Launch

Single Property Website

Our Single Property Websites feature a custom domain (ex. www.1234SmithStreet.com), interactive map and allow for floor plans or other important documents to be uploaded.

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Next Level Marketing

Targeted Social Media Ads

Targeted photo based and video ads on Facebook or Instagram allow you to reach potential buyers by radius targeting around a specified zip code, or by uploading a list of leads to target. The ads are visually compelling and automatically populate with property details.

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Next Level Marketing

Luxury Lookbook Feature

The Luxury Lookbook is a digital publication that showcases dozens of our Brokerage’s high-end properties throughout Oregon & SW Washington. Released seasonally, the Luxury Lookbook is an effective touchpoint and is featured in our company’s internal monthly newsletter. An email template and video for social media are also available for our brokers to share with their sphere.

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Above & Beyond Marketing

Concierge Auctions

Sotheby’s Concierge Auctions is the largest luxury real estate auction marketplace in the world with more than 90% market share and a comprehensive database of high networth property connoisseurs. This platform is an additional tool for selling one-of-a-kind high-end listings.

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Above & Beyond Marketing

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.