Our Complete Guide to Marketing Your Property

OUR COMPLETE GUIDE TO

Marketing Your Property

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Superior Online Property Exposure Listing with a Sotheby’s International Realty broker, your property is strategically distributed to the most relevant media companies and real estate focused websites around the world. This ensures your property receives the attention it deserves.

View the Brand’s presence across platforms

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Exceptional Marketing Launch Our in-house marketing team partners with our brokers to develop strategic marketing collateral and initiatives that reach and engage qualified buyers. Our Marketing Launch service makes sure your property gets the most exposure and best promotional materials possible. These include marketing items such as brochures, postcards, email blasts, permaflyers, social graphics and more.

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Flyers Brochures Magazine-Style Homebook Postcards Email Marketing Organic Social Media Post Permaflyer Property Sign

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Exceptional Marketing Launch

Property Flyers This sleek and simple flyer has all the information you need on 1 page. Great for showings, open houses, or promotional events.

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Exceptional Marketing Launch

Property Brochures Property brochures are available in 2-page (double sided) or 4-page (folded) templates that highlight photos and features of your property. Print at the office or order professional glossy prints to give potential buyers a lasting impression of the home.

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Exceptional Marketing Launch

Magazine Style Homebook A customized magazine-style book that highlights the fine details of your property. The homebook is designed to give a comprehensive tour of the home from the front door to the back door.

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Exceptional Marketing Launch

Property Postcards Postcards are a simple and effective way to promote your property. Utilize our mailing system to reach a targeted audience with high-quality printing and priority shipping.

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Exceptional Marketing Launch

Email Marketing Using our leading email marketing platform, your property will be shared through professional email templates to advertise the news on coming soon, open houses, price adjustments and more.

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Exceptional Marketing Launch

Organic Social Media Post Social media graphics add consistency to any marketing campaign. It is a quick and easy way to announce a new listing on the market or an open house.

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Exceptional Marketing Launch

Property Sign Iconic Blue Sotheby’s International Realty property sign is known worldwide.

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Exceptional Marketing Launch

Permaflyer Printed on all-weather material, permaflyers are designed to be placed outside your listing replacing or augmenting the existing flyer box to help your property get seen and sold.

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Next Level Marketing These additional marketing opportunities help gain more exposure for your property by targeting specific cities and demographics.

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Local & Regional Print Ads National Print & Digital Ads Single Property Website Targeted Social Media Ads

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Next Level Marketing

Local & Regional Print Ads The Cascade Hasson Sothebys International Realty Marketing Team has built connections with local and regional media publications. Tap into your local market by placing a print ad geared towards your target audience.

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Next Level Marketing

National Print & Digital Ads The Sothebys International Realty cooperative advertising program offers relevant advertising opportunities strategically curated to reach targeted buyers. This program leverages high-profile, global media partners and offers vast exposure at highly negotiated rates.

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Next Level Marketing

Single Property Website Our Single Property Websites feature a custom domain (ex. www.1234SmithStreet.com), interactive map and allow for floor plans or other important documents to be uploaded. These websites typically work best with properties that offer unique features, a large amount of acreage or may remain on the market longer than the typical listing.

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Next Level Marketing

Targeted Social Media Ads Targeted photo based and video ads on Facebook or Instagram allow you to reach potential buyers by radius targeting around a specified zip code, or by uploading a list of leads to target.

The ads are visually compelling and automatically populate with property details.

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Above & Beyond Marketing Specialized marketing efforts that are best suited for the most unique or luxury properties.

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Sponsored Content Opportunities PR Nominations* Luxury Lookbook Feature Concierge Auctions

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Above & Beyond Marketing

Luxury Lookbook Feature The Luxury Lookbook is a digital publication that showcases dozens of our Brokerage’s high-end properties throughout Oregon & SW Washington. Released seasonally, the Luxury Lookbook is an effective touchpoint and is featured in our company’s internal monthly newsletter. An email template and video for social media are also available for our brokers to share with their sphere.

LuxuryLookbook.com

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Above & Beyond Marketing

Sponsored Content Sponsored content is material in an online publication (ex. blog, article) which resembles the publication’s editorial content but is paid for by the broker and intended to promote the broker’s listing. These placements can often times feel more organic to the target audience which can boost overall engagement.

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Above & Beyond Marketing

PR Nominations As the most profiled real estate brand serving Oregon & SW Washington, we provide unmatched editorial exposure for notable properties. Our local in-house public relations and marketing team is backed by a global brand that helps us foster relationships with leading media outlets to build awareness for our brand while generating exposure for our real estate brokers.

IN THE NEWS SAMPLES

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Above & Beyond Marketing

Concierge Auctions Sotheby’s Concierge Auctions is the largest luxury real estate auction marketplace in the world with more than 90% market share and a comprehensive database of high networth property connoisseurs. This platform is an additional tool for selling one-of-a-kind high-end listings.

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