May 12, 2023
James & Rachel Schelble3818 Meadow Lake Lane
Houston, TX. 77027
Dear James & Rachel,
I’m very excited and honored to join DeAnn and her team in the marketing of your beautiful home. Thank you for your confidence in my abilities, as well as the services Coldwell Banker Realty and its Global Luxury division will provide. I look forward to this opportunity to work together with you to reach your goals and meet your timeline.
Marketing your home is an exciting process for me and can yield satisfying results when done correctly and efficiently. Positioning your property correctly will help your home stand out from the rest, get noticed and meet or exceed your expectations for creating value to the luxury home buyer pool.
You have my commitment I will provide you with the full advantages of my unsurpassed service, extensive local knowledge, years in the business, far-reaching national and international connections and excellence in luxury home marketing. On average, Coldwell Banker® agents handle $267 million in $1 million+ home sales each day*. You have the benefits of this unrivaled combination of experience, expertise and resources now that you have become a Coldwell Banker Global Luxury® client.
I appreciate this opportunity to work with you and will do my best to deliver on my promise of quality service and complete customer satisfaction.
Sincerely,
Carol Wolfe Team Leader, Carol Wolfe Properties Team
PLEASE NOTE:
These marketing plan / timeline dates that follow are our currently anticipated target dates and are subject to change due to the fact that, at the time of this revision, interior construction is not yet complete and personal effects are still in the home. Thanks for your understanding!
PROPERTY PREPARATION & PROMOTION
Professional Photography1
June 14th
*New Date June 16th
Professional photos perfect for print and online to make your property look its very best.
Professional Cleaning June 10-11
Property Copywriting1
June 21st
Copywriting review services to showcase your property.
CB Exclusives
*Scratched
Professional Staging June 12-13
With this powerful online marketing platform, your extraordinary property will be showcased to brokers within our company in minutes for greater exposure, before it even hits the MLS.
Sneak Peek
*Scratched
Your property will be shared with Coldwell Banker® agents across the country one business day before it is submitted to the MLS and publicly marketed, allowing advanced marketing to a powerful network of agents.
Yard Sign
June 1st
*Complete
An internationally recognized Coldwell Banker Global Luxury®-branded yard sign will promote your property for sale
Property Brochure1
June 21st
Professionally designed, high-quality, full-color, luxury brochure to best display your home to potential buyers.
Property Tour1
June 21st
Professionally produced photo slideshow with narration for marketing your property online.
BROKER-TO-BROKER NETWORKING
Broker Preview1
Starting June 17th until sold
Registered as part of a weekly preview inviting the area's top brokers to tour your property for an agreed-upon period of time.
Local REALTOR® Notification1
The week of June 19th
Agents at all local real estate companies in your area will be notified that your home has come on the market with placement in The Update, a weekly digital collection of new Coldwell Banker Realty listings in the area.
ONLINE PROPERTY SYNDICATION
The day your property goes live in MLS/HAR. Projected date June 17th
The Coldwell Banker Global Luxury® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, RobbReport.com, UniqueHomes.com, Barrons.com, Penta.com and marketwatch.com. Additionally, you will receive weekly updates on your property's listing profile, including web traffic reports for real estate partners such as Zillow, realtor.com® and Trulia.
INTERNATIONAL WEBSITE EXPOSURE
The day your property goes live in MLS/HAR. Projected date June 17th
ColdwellBankerLuxury.com
Connects an affluent audience to some of the world’s finest homes, features multiple language translations and currency conversion tools, allows for search by lifestyle to find your perfect home, with a built-in referral network for Luxury Property Specialists.
ListHub Global
The day your property goes live in MLS/HAR. Projected date June 17th
ListHub Global is the largest international real estate advertising network, automatically publishing property listings to leading real estate sites around the world, such as China’s Anjuke, the United Kingdom’s Properstar UK and India’s 99acres. ListHub Global is syndicated to 92+ portals, over 60 countries, 161.37M potential buyers*, 16 languages and 50+ sites. * Number provided is an approximation due to frequent changes to the syndication.
Hamptons-international.com/#US
(optional)
Established more than 150 years ago, Hamptons International is a leading residential real estate brand in the United Kingdom with a strong commitment to industry innovation and exceptional customer service. Hamptons is part of Countrywide, the U.K.’s largest property services group with approximately 90 branches across the U.K.
MansionGlobal.com Homepage Hero (optional)
MansionGlobal.com Homepage Hero (optional)
With over 2.6 million unique visitors to the site each month, your home will receive premium, fullpage visibility on the home page and can expect about 35,000 views. The full-page static image rotation allows click-through to the property on MansionGlobal.com.
Juwai.com Hot Property and Luxe Channel Property Listing (optional)
Juwai.com is China's #1 luxury site where investors find international properties. It is visited every day from over 403 cities throughout China and is the largest and most authoritative source for global properties in the Chinese language. The Hot Property feature places your listing in one of four areas at the top of the U.S. property search, attracting up to 90X more traffic to your listing, for 30 days. The Juwai Luxe Channel Property Listing feature further connects you with ultra-high-networth Chinese consumers. Your listing is positioned on the Luxe Channel blog’s home page for six months.
DIGITAL MARKETING / SOCIAL MEDIA
Single-Property Website1
June 21st
Professionally designed property website that is viewable on all devices and easily shared via social media.
Mobile Brochure1
June 17th
Exclusive yard sign panel with CB Mobile Brochure technology that delivers your home's unique details and photos to consumers mobile phones.
Just Listed eFlyer1
June 21st
“Just Listed” announcement eBlast sent to an exclusive list of personal and professional contacts.
Online and Social Media Marketing1
Week of June 19th
Your property will be featured on Facebook and Instagram, targeting consumers who are looking for a home.
Targeted Online Banner Campaign (optional)
Customized, highly targeted online banner program with guaranteed impressions and click-throughs on key international and national websites.
DIRECT MAIL MARKETING
Direct Mail Listing Announcement1
Mail June 21st
New Listing Announcement to local residents in silver invitation-style envelope: Stunning, trifold property announcement direct mailed to your neighborhood in silver envelopes that get noticed.
Direct Mail to a Highly Targeted Audience
Digital anouncment June 21st
The Coldwell Banker Global Luxury® program offers access to WealthEngine’s® to the largest database of high-net-worth individuals in existence, elevating direct marketing for some of the most exclusive properties to a new level. By curating the data based on lifestyle, interest and net worth, the precise audience of affluent buyers most likely to purchase your home can be targeted.
TELEVISION ADVERTISING
Television Advertisement Spotlight The Coldwell Banker Global Luxury® program offers the elite opportunity to share your home’s unique narratives through the media, including a spot on the weekly Coldwell Banker television show.
At Home Television Ad With Online Promotion and YouTube Post1
Professionally produced spot featured on your local Coldwell Banker At Home TV show and promoted and posted to the Coldwell Banker regional YouTube channel.
PRINT ADVERTISING
Homes & Estates Magazine Ad (optional)
Your property will be advertised in Homes & Estates, the proprietary publication of the Coldwell Banker Global Luxury® program.
• Distribution Details
o Produced four times per year, paired with two leading publications.
§ Unique Homes (100,000+)
§ The Wall Street Journal (300,000+)
o Reaches 550,000+ prospective affluent buyers nationally and internationally per issue.
o Direct mailed to WealthEngine's Demi-Billionaire list and distributed to top clients of Coldwell Banker Global Luxury agents and CB offices worldwide (505,000+ print copies).
o Emailed to affluent consumers and subscribers to the Global Luxury blog (100,000+ digital editions).
Targeted or Local Print Ads
Property local advertising and/or audience-targeted print advertising
Regional VIEW Magazine Ad1
TBD TBD
An eye-catching property advertisement in VIEW – an engaging, full-color magazine and Coldwell Banker Realty proprietary publication.
• Distribution Details
o Inserted into the region's prime print publications.
Carol Wolfe Properties Team | Coldwell Banker Realty | Global Luxury The Heights, Houston | The Woodlands, TX
1. Listing Concierge package purchase required. 2. Estate must be of exceptional Coldwell Banker Global Luxury quality and have excellent photography. No farms, lots, teardowns/major renovations required, dated or unfurnished homesNot intended as a solicitation if your property is already listed by another broker. Affiliated real estate agents are independent contractor sales associates, not employees. ©2022 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Anywhere Advisors LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. 22NGWU _1/23