SHAPE

C - SHAPE

One of the main shapes that is found throughout the Campari space is the C-shape which reinforces the brand’s identity. When the use of color and shape are combined, their meanings intensify and it gives a soul to the space. Through the addition of the brand colors, it creates a deeper meaning and appreciation for the brand.

Rectangle

The rectangle is a stable shape and is more visually interesting than a square. A rectangular room can provide more opportunities for spatial arrangement due to its complexity. Adding this shape in a conference room adds contrast by differentiating this area amongst the other curved areas. As a result, this establishes this area as being more strong and dominant due to its sharp corners.