LINES

Vertical Lines

Characterized as STRONG and STABLE. They provide upward and downward movement to accentuate height and perception of a larger space. Gensler utilized vertical lines with the bar on the upper left to achieve that very effect and when added with brass/yellow colors, the power of vertical lines are reinforced.

Curvilinier Lines

Characterized as SOFT, GENTLE, and FLUID. When combined with blue it is reminded of nature, water, and growth. The use of curved lines in the bar below might have been used to represent the fluidity of the Campari drink as it is poured into a glass. Curved lines are organic and peaceful and can be combined with right angles and straight lines to add contrast like they did with the bar on the upper left side.

In conclusion, we see that lines are used to frame a space such as the curved line on the bar overhead which helps to give the bar more of a dominant presence within this larger space.