FOCAL POINT

A focal point is a single design element that receives the most visual emphasis in a room. It facilitates wayfinding by allowing visitors to be attracted to a space and walk toward the focal point. Focal points may be art or pieces of furniture.

Within this space, it is challenging to depict exactly where the focal point is since the interior provides much contrast and design elements that could be seen as a “focal point.” However, the iconic “travel from home” sign is a recurring design feature that is present in all of the Assouline stores and is seen as the focal point of the store, which encourages customers to go deeper within the store. By placing the sign at the end of the store, it intrigues the audience to see what is inside and take a closer look at the products.