CONTRAST OF VALUES

Value Contrast is created with a light/dark contrast of black, gray, or white values. It is the relationshipbetween a light area and a dark area. This creates an added value within the space and allows for more depth in contrast.

This example shows value contrast with the white-painted ceiling and light-colored concrete on the floor. This creates a more profound contrast within the space and encourages customers to focus on the products. It allows their eyes to have a place to focus on, serving as a guide.

Contrast Of Design Features

Design features and design elements can also have a contrast with the interior of a space. This contrast will make the design element stand out and have more of a focal effect on the audience.

Here we see the contrast between the white astronauts and the red and yellow interior. This white of the astronaut suits is placed on purpose to create a focal point in the storefront, drawing customers into the store.