CONTRAST OF HUE

To create a contrast in hue, you can select colors that are opposite one another on the color wheel which uses the paint at full intensity. Colors of lower intensity are seen as more subtle and enjoyed for secondary elements within a space.

The yellow and red create the most intense contrast in hue within this retail space. In a retail space, thisis effective because it grabs customers’ attention, allowing that striking factor before they breeze through the product display. Other subtle intensities are contrasted with the products themselves against the red background.

However, we see that if we take away this contrast in hue, then the products are blended, and there is novisual focus that draws your eyes to the products.