COLOR PERCEPTION

Color response is highly personal and different people may have different view points to the same color. Emotional responses to color vary from person to person. We use color to describe our emotions and feelings. The color red may have a negative emotion to one person but signify a positive emotion to another person.

Color meanings also may vary from culture to culture. Color that is associated with certain objects or shapes can produce a strong psychological response between the object and the user. Color also has an association with shapes as we see in the image below.