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Monetizing the Digital IDs of Champions League Fans with WISeKey Technologies
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Soccer the most amazing and popular game in the world, Statistics say soccer is cherished by 3 billion people from all over the world. These Soccer Fans have a mobile phone and a digital WISeID and are a potential Digital Champions League Fan
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UEFA Champions League Ecosystem of fans is the world largest. The UEFA Champions League is the Most Watched Event‌Ever The UEFA Champions League final on May 28th 2011 was the most watched annual sporting event in global television history! The live broadcast exceeded the grand total of 115 million average viewers worldwide.
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The target is to Monetize the UEFA Champions League WISeID and create a "a new form of mobile advertising designed to deliver the interaction and emotion currently lacking in the mobile space," The UEFA Champions League WISeID is conceived to be a way for users to explore mobile interactions with the 16 clubs.
Why to give the revenue to Facebook if we can retain
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Case Study The WISeID 2011-12 Real Madrid project Real Madrid is the world's best known football team and has the largest global fan base with more than 600 million fans worldwide. WISeID is currently #1 in Utilities and in the top 50 apps in the US. It provides users with a secure and easy to use encrypted place to store all their personal data, personal identifiable information, usernames, passwords, PINs, credit cards, loyalty cards, social security number, notes and more.
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Real Madrid signed an exclusive contract with WISeKey for exclusive distribution rights of Real Madrid’s mobile content across China using WISeID to create an ecosystem of 600 million fans.
Photo: Carlos Moreira, Florentino Perez Chairman Real Madrid, Manuel Garcia Founder Real Madrid Planet and Mario Garnero, Chairman BrasilInvest and WISeKey Brazil
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WISeKey is responsible for distributing and marketing Real Madrid’s mobile content via WISeID Fan Community. WISeKey helps Real Madrid generate extra revenue by distributing official mobile content in China, creating a WISeID community of Real Madrid fans worldwide who choose to receive permission-based marketing, and can be offered ticket and merchandise sales via mobile devices using WISeID and WISeKey’s world-leading e-Security technologies
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The value of an average fan member within a sport ecosystem is $136.38, but it can swing to $270.77. This value is based on Syncapse analysis of five factors per fan: product spending, brand loyalty, propensity to recommend, brand affinity, and earned media value, all of which are accessible via the WISeID platform developed by WISeKey. If we multiply the value of an average fan member by the number of Real Madrid fans worldwide we reach very substantial numbers. On average, a Real Madrid fan participates with WISeID Real Madrid over 30 times a year and will make up to 20 recommendations. Value can differ significantly by individual brand. For example, in the case of Coca-Cola, the best case for fan value reaches $316.78, but is $137.84 for an average fan
Target of 450 million WISeID Real Madrid The World Internet Security Company
WISeID Real Madrid Overview The World Internet Security Company
WISeKey is the Global Player on Digital Identification and World Leader on providing strong authentication to users. WISeID’s main objective is to protect your PII, which can be used to identify, contact or locate a person, or even trace them. The personal data collected by WISeID always stays under the user’s control on their mobile phone. The PII is never communicated to third parties and never leaves the user’s control.
ONE MASTER DIGITAL ID The World Internet Security Company
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How to use WISeID‌
WISeID – Real Madrid The World Internet Security Company
WISeID integrates existing Real madrid Aps on one Real Madrid ID
Define WISeID Real Madrid Master access The World Internet Security Company
On first use, you have to define a master password.
Use the ÂŤ generate Âť button to create a strong password.
Check and adapt the password strength indicator to make sure your password is strong
Define WISeID Real Madrid Master access The World Internet Security Company
The next time you access WISeID, you will have to enter your master password.
Categories list of data to be stored The World Internet Security Company
Define a URL, a login and a password to be stored securely, so that you never forget your passwords.
Store bank account numbers, credit card numbers and associated pin
Notes, Passwords, Things and own created categories are also available
Store Email and Social network username and password
Store frequently used loyalty card or membership numbers
Real Madrid Digital ID - Registration The World Internet Security Company
Create a CertifyID account & register to get a free secure email certificate & cloud services in the future release of WISeID.
Access with a Secure RMID The World Internet Security Company
Once “registered� you can get a free secure email certificate
Web Sites items The World Internet Security Company
The “+” button allows you to add a new item
Touch the entry (name) in order to go to that web site’s logon page
Touch the arrow in order to view or modify the data for that entry
Geo Location Services and ads The World Internet Security Company
Provide your log on data so that you can be logged in automatically
Touch the asterisk (*) in order to view the password in the clear
Access Social Media Fans Sites The World Internet Security Company
Select the site you want to launch
Web site launched with data filled in automatically
Connection done using your data
WISeID Real Madrid Fans Payments The World Internet Security Company
Create your credit card item
Make Payments Online
Select it Credit Card Bank
Targeted Advertising The World Internet Security Company
WISeID Targeted advertising is a sophisticated type of advertising whereby advertisements are related to the ID of the users so as to reach consumers based on various traits such as demographics, age, purchase history, geo-localization or observed behavior.
WISeID Video SMS The World Internet Security Company
WISeID Real Madrid Allow users to Receive Goal SMS and pay per view
WISeID Coupons The World Internet Security Company
Targeted Coupons for WISeID Real Madrid Members with Geo Localization
online betting and real money gaming. The World Internet Security Company
Use WISeID Real Madrid to associate the digital identification with online betting and real money gaming. Exciting live sports betting odds, online poker, games and casino, etc with full transactional capabilities
WISeID is Secured by WISekey The World Internet Security Company
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WISeKey SA +41 22 594 30 00 www.wisekey.com www.wiseid.mobi