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an initial step in the participation of Andalusian producers in the forthcoming edition of VinCe, a trade fair for wine producers and other companies working in the sector which will be held in Budapest in March.
different countries. Decanter produces a special edition for Hungary.
The activity was complemented with seminars and workshops analysing the different types of Sherry, as well as a seminar chaired for the first time by British “Master of Wine” Sarah Jane Evans. Created in 1975, Decanter is a prestigious British magazine dedicated to the world of wine which sells approximately 40,000 copies in 92
From January to November 2010 exports of Andalusian wine to Hungary were five times greater than the same period during the previous year. In terms of overall volume of sales, Cadiz was the most important province with 83% of total exports. Six Andalusian companies are currently exporting their wines to Hungary.
The Internationalisation of Andalusian wines
NINE AGRO-FOOD COMPANIES FROM ANDALUSIA PARTICIPATED IN A TRADE INITIATIVE WITH IMPORTERS IN HUNGARY AND BULGARIA
Between the 31st of January and the 4th of February, the Department of the Economy, Innovation and Science, organised a meeting through the Andalusian Agency for International Promotion (Extenda) between nine food and drink companies based in Andalusia and importers and distributors from Hungary and Bulgaria.
from Dos Hermanas (Seville). During the four-day event the companies had the opportunity to present their products to the media, whilst also holding meetings with leading importers, participating in round table debates, and taking part in individual visits to importers facilities, points of sale, etc.
This initiative was aimed at finding agents for the Andalusian companies which have participated in promotional activities held at points of sale in the Cora supermarket chain in previous years. Extenda aims to respond to the demand for new products which is increasing in these markets whilst expanding the availability of the region’s produce in the Hungarian and Bulgarian supermarket sector.
Internationalisation in Hungary
Five provinces represented The nine companies participating in the initiative included Bioalimentación Infantil, Grupo Colvi and Bodegas Williams & Humbert, from Jerez de la Frontera (Cadiz), Visana and Bodegas Cruz Conde, from Montilla (Córdoba), Luxeapers de Nacimiento (Almeria), Bodegas Málaga Virgen, de Fuente de Piedra (Malaga), bioBética from Malaga; and Torres and Ribelles
According to data supplied by Extenda, the Republic of Hungary enjoys a strategic geographical and political position within the European Union. There is an increasing interest in traditional products from the Mediterranean diet, as well as health foods. Furthermore, the government has adopted a number of measures to boost the national economy and stimulate consumption which include reducing corporate tax from 19% to 10%, and Income Tax to 16% from 2011. The agro-food products of interest for this market include cheeses, wine, confectionery and health foods. From January to November 2010 the value of exports of Andalusian agro-food and drink products to Hungary reached €9 million and
the region is the third largest Spanish exporter to the country after Catalonia and Valencia. Almeria is the most important province, accounting for 60.3% of exports, followed by Seville, with 18.5%. Of total Andalusian exports to Hungary, 48.7% come from the agro-food sector, mainly fruit and vegetables, and olive oil. The Bulgarian market Meanwhile, the Republic of Bulgaria, situated in the southeast of the European Union, forming a point of contact between Europe and Asia, has seen a steady increase in average wages and purchasing power in a population which spends approximately 40% of its income on food products. Expanding tastes and a growing concern for healthier eating habits has led to increased interest in the Mediterranean diet. The offices of Extenda in Sofia have observed growth in demand for frozen fish products, olives and olive oil, meat, cured pork products, confectionary and vegetable preserves. ANDALUSIAN FLAVOUR
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