Tiffany & Co. 6mon Plan

FASM 245-02, Michael Cohen Elisa Hangasjaervi, Valentina Shan, Carissa Hanley, Madison Donaldson

Strenghts

Weaknesses

• Strong Brand Identity (Blue Box)

• Out-of-date images: a turnoff for some young customers

• Sustainable

that are fond of contemporary and modern designs

• Broad Range of Products

• Sales are heavily influenced by holiday seasons

• Leader in luxury jewelry: 96 stores in USA

Opportunities

Threats

• Better service in customization: privide more detailed info

• The lower-priced lines of products might turn off

online

affluent customers

• Technology: App development

• Competition • Customers might invest in technology rather than jewelry.

http://www.valueline.com/Stocks/Highlights/Tiffany__A_Short_SWOT_Analysis.aspx#.WpXguIJG2Rs

http://www.businessinsider.com/tiffanys-worst-threat-could-be-apple-2013-1

THE INITIAL IDEA • Plan based on nontraditional diamond cuts and colorful diamonds

• Unique colors and shapes interest the future customers and are the coming trend

https://www.marrowfine.com/pages/about

Heart

Pear

Oval

Radiant

www.Tiffany&Co.com

RINGBAND MATERIALS

Rose Gold

Yellow Gold

White Gold

www.Tiffany&Co.com

DIAMOND COLORS White

Yellow

Pink

ONE IN ONE OUT STRATEGY • Stock held mainly at the warehouse

• Only a few products kept in stores

• Products will be sent to stores whenever requested by a customer

SALES LAST YEAR SALES

THIS YEAR SALES $68,456,960

4%

$65,824,000

RECEIPT PLAN EOM $ 37,000,000

PL Receipts $ 97,584,410

• Heart $ 9,758,440.96 • Pear $ 24,396,102.40 • Oval $ 34,154,543.36 • Radiant $ 29,375,322.88

25%

20%

35%

Small Store Atlanta Budget: $ 878,260 • 0.9% of total sales

• Focus on best sellers and classic looks: - for example, traditional color combinations

https://www.google.com/search?biw=1440&bih=706&tbm=isch&sa=1&ei=1eaVWv3uKonl5gKK4KyIBw&q=tiffany+store+nyc&oq=tiffany+store+nyc&gs_l=psy-ab.3..0j0i24k1l3.1410989.1411596.0.1411900.3.2.0.1.1.0.87.155.2.2.0....0...1c.1.64. psy-ab..0.3.157...0i8i30k1.0.5wZtLIQOxTI#imgrc=VkQp1UbgkgCqcM:

Flagship Store New York Budget: $ 8,782,597 • 9% of total sales

• Diverse categories of products

SPECIAL COLOR COMBINATIONS

Since the beginning, Tiffany and Co. has practiced timeless designs and hand crafted quality in their jewelry. The brand is well known by its iconic tiffany diamonds and the Tiffany Blue packaging worldwide.

With our new engagement ring plan we will enhance the timeless designs with an assortment of colors and trends to build a better connection with our future customers.

Thank You!