Coach Sustainible Concept

SUSTAINABLE CONSUMER PRODUCT

Chelsea Albano

Carissa Hanley

Carlo Pardo

Julia Riley

HISTORY 1941: Family owned workshop founded by Miles Khan 1962: Coach’s first designer Bonnie Cashin in hired by the Khan family 1965: Richard Rose makes Coach a household name with a focus on department store distribution in the US and abroad 1985: Coach was sold to Sara Lee Corporation 1995: Lew Frankfort joins Coach as CEO and takes the brand global 1996: Reed Krakoff is appointed Creative Director - Known for creating logo heavy Coach product 2013: Victor Lewis is appointed CEO 2014: Stuart Vevers is appointed Creative Director - Sought to make the brand “cool” again - Known for refocusing Coach as a leather-goods house 2015: 1941 label is launched as elevated fashion product and ready to wear 2015: Coach hosts it’s first runway show 2015: Coach acquires Stuart Weitzmen 2016: Coach House Flagships open on 5th Avenue NYC and Regent St. London 2017: Coach acquires Kate Spade & becomes Tapestry Inc.

THE GIRL

As Coach moves into the future they are shifting focus to the Millennial and Gen-Z consumers with innovative and affordable luxury product

NAME: Cait AGE: 22 HOME: BROOKLYN

Cait loves a new statement bag as much as vintage denim & is a casual cool girl

As a young creative she is always on the go & likes to be environmentally conscious

CONCEPT • Product for the young creative • Aligns with Coach Heritage

Coach Codes: Tea Rose Glove Tanned Leather Horse and Carriage • Recycling waste materials

Paper at corporate office

82 million feet of leather used

PRODUCT Recycled Materials Sketchbook Recycled Materials Sketchbook: $95.00 - Limited edition to be sold at Coach House 5th Ave and Regent St. - Made from recycled paper from the Coach home office

Each page contains real flower seeds

- Leather casing is made from leather apparel scraps

RTW produced in smaller scale workshops making this a viable strategy

- Cover art made from re-purposed marketing materials - Patches available for purchase allowing the client to ‘customize’ their journal

MOCK-UPS

NEW: Meadow Floral Sketchbook

Meadow Floral Recycled Sketchbook Capture Your Creative Ideas Sustainably RESERVE TODAY

Express your Creativity Sustainably Introducing the new Meadow Floral Recyclable Sketch Book made from seed implanted paper to bring the garden to your original designs.

FALL 2019 Recycled Material Sketchbook, Meadow Floral Double Swagger, Black Saddle Skull Ring, Silver Feather Ring, Gold

THANK YOU....

NEXT

• New Colors and sizes of the sketchbook • Utilizing craftsmen to find new product • NYC workshop & Coach Create Bars • A program similar to Hermes Petit-H