Facilitating Future Prosperity
2017 2018 ANNUAL REPORT
CAPRICORNENTERPRISE.COM.AU Capricorn Enterprise Annual Report 2017/18
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Facilitating Future Prosperity
Advancing our dynamic region through collaboration, leadership & support
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Facilitating Future Prosperity
Contents
Our Role & Regional Priority Initiatives Message from the Chair & CEO Board of Directors Management Committees Our Members - Networking Our Staff Advocacy - Regional Economic Development Defence - Regional Economic Development Tourism Marketing - Consumer Tourism Marketing - Trade Business Support Industry Events Visitor Services & Volunteers Members 2017/18
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REGIONAL ECONOMIC DEVELOPMENT Capricorn Coast & Rockhampton Region
CAPRICORN
REGIONAL TOURISM Capricorn Coast & Keppel Islands Rockhampton Region Central Highlands
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Our Role Business Support & Development
Destination Marketing
CAPRICORN ENTERPRISE CORPORATE PARTNERS
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Facilitating Future Prosperity
Tourism & Visitor Servicing
Investment Attraction
Our Priority 1 2 3 4 5 6 7 8
INITIATIVES I 2016 -2020
MULTI USE CENTRE: Convention Centre & Stadium Facilities Option 1 I Major facility co-location a convention centre and multi sport centre Option 2 I A Staged Facility Option 3 I Smaller opportunities (i.e. stand alone convention centre in Rockhampton and/or Yeppoon)
INCREASED REPRESENTATION: State & Federal Government Increase representation of State and Federal government agencies in the Capicorn Coast and Rockhampton Region
GROWING CENTRAL QUEENSLAND Phase 1 I Rookwood Weir, Fitzroy River Phase 2 I Agricultural Infrastructure to support the water infrastructure
UPGRADE ROCKHAMPTON REGIONAL AIRPORT Stage 1 I Freight Handling (i.e. cold storage) Stage 2 I Increased Military presence (hard stand facilities) Stage 3 I Dedicated facilities for international capability (quarantine/customs)
HEALTHY COMMUNITIES 1 I Allied Health clinic stage three at CQUniversity 2 I Aged Care resort facilities
IMPLEMENTATION: CAPRICORN DESTINATION PLAN Implementation Capricorn Destination Tourism Plan (DTP) 2014-2020 Our ‘Hero Experiences’ are: 1 I Southern Great Barrier Reef 2 I Carnarvon Gorge & Natural Wonders 3 I Caves & Fossicking 4 I Regional Specialties & Culinary Delights
IMPLEMENTATION: THE NORTHERN AUSTRALIA ALLIANCE Capricorn Coast and Rockhampton Region to be recognised as the eastern gateway to Northern Australia
FOCUSSING ON THE DIGITAL ECONOMY 1 I Supporting the Capicorn Coast’s Digital Strategy 2 I Supporting the Rockhampton Region’s Smart City Initiative
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In just under a decade from December 2008 to December 2017, visitors to the Capricorn region (from Keppel Islands to the Central Highlands) have grown 26.5% and visitor nights have increased by 38%. Population growth in the same period has risen by 8.7% to nearly 150,000 residents, which demonstrates the importance of the holiday and business traveller to our regional economy.
Facilitating Future Prosperity
A Message
FROM OUR CHAIR & CEO
We can be collectively proud of our achievements during 2017/18 and we are well and truly on a growth trajectory in visitors, population and investment in the coming year and beyond, with $2.5 billion secured in local infrastructure projects to be commenced during 2018/19. Partnership and collaboration with our hundreds of Members and Stakeholders has allowed Capricorn Enterprise to provide strong leadership and support to help facilitate future prosperity for our region. The focus in our Economic Development team in facilitating business to business connections with Defence Primes, Tier Ones, project proponents and major contractors to ensure the best possible opportunities for local business across industries has been outstanding. Our domestic and international visitor numbers to the Capricorn Region (from the Keppel Islands to the Central Highlands) continue to demonstrate annual growth to over one million visitors per year and just under four (4) million visitor nights per annum. This reflects very strategic product and industry development, complemented by targeted sales and marketing activities with our numerous partners both in Australia and overseas. In just under a decade from December 2008 to December 2017, visitors to the Capricorn region have grown 26.5% and visitor nights have increased by 38%. Population growth in the same period has risen by 8.7% to nearly 150,000 residents, which demonstrates the importance of the holiday and business traveller to our regional economy. It is important to acknowledge that during that ten year period, there have been significant regional highs and lows including natural disasters, mining/resource industry fluctuations in construction and production, local government amalgamations then de-amalgamations, state and federal government policy/legislative changes across many industries, resort closures but conversely many more new accommodation products constructed right across our region. Our ability as businesses to adapt to constant change whilst ensuring the views of our diverse industries are presented to government at all levels, is what makes Capricorn Enterprise strong and relevant as your industry advocate. Examples of this advocacy were demonstrated in our Political Leaders Series prior to the State election in November 2017, where we provided the opportunity for our Members to hear the views and ask questions of the Premier and Leader of the Opposition as well as the Leaders of One Nation and the Greens. Our advocacy saw us attend investment lunches at GC2018, host international Ministers and potential Investors to the region and provide expert evidence at the Senate Inquiry into Stimulating Tourism into Northern Australia. The past year saw the completion of major public infrastructure projects funded by three tiers of government, including the Yeppoon Foreshore and Town Centre revitalisation and the Rockhampton Riverfront revitalisation which were both identified by Capricorn Enterprise and our partners as Regional Priority Projects
in the latter part of 2010 when our Organisation was formed. Funding was secured during 2015/16 at Federal, State and Local government levels after years of lobbying to both Government and Opposition, with the affects of TC Marcia in February 2015 providing the catalyst for investment in economic stimulus to our region. Federal and State government funding for Rookwood Weir is another great example of the intense lobbying that occurs behind the scenes to both Government and Opposition for critical Regional Priority Projects. Capricorn Enterprise as a regionally focused apolitical business and industry Organisation, maintains the respect of politicians across parties because the advice we provide is focused solely on outcomes for our businesses and broader community which help stimulate jobs and growth across our region. Our involvement with our Northern Australia Alliance in economic development and our Southern Great Barrier Reef destination partnership with our neighbouring regional tourism organisations continues to go from strength to strength. The results of our efforts in tourism consumer and trade activity is demonstrated within this report in detail. Our efforts led to the inclusion of local champions Busby Marou as the faces of Tourism and Events Queensland’s $4 million dollar marketing campaign launched during the Commonwealth Games. Our inaugural Industry Celebration Night was a huge success because it acknowledged so many of our hard working business Members and Volunteers. With the scene set for another celebration of our collective efforts at the end of 2018, Capricorn Enterprise is honoured to be Your Organisation!
Mary Carroll Chief Executive Officer
• Chair - Regional Tourism Network Queensland (13 RTO’s) to Feb 2018 • Director - Queensland Tourism Industry Council (QTIC) to Feb 2018
Graham Scott Chairman
B.Eng (Civil), M.I.E.Aust, RPEQ.2412
• State Manager - Queensland Calibre Consulting • Committee Member - (NAA) Northern Australia Alliance
• Governor in Council CQUniversity (Ministerial appointment) to Feb 2018 • Committee Member - (NAA) Northern Australia Alliance
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Our Board
OF DIRECTORS I 2017 -2018
Graham Scott Calibre Consulting
Geoff Murphy JMK Pastoral
Max Hogan Ergon Energy
Heather Peirano Piranha Insurance
Narelle Pearse CQUniversity
Helen Schweikert
Derek Lightfoot Tropical Pines
Bob Pleash Associate Member
CHAIR
Partner
VICE CHAIR
Cap Coast Home Loans
ORGANISATIONS I 2017 -2018
During 2017/18 Capricorn Enterprise was a Member of:
Capricorn Enterprise liaised/partnered with:
• RTO Network Queensland
• Tourism and Events Queensland (TEQ)
• Chamber of Commerce & Industry Queensland (CCIQ)
• Gladstone Area Promotion & Development Ltd (GAPDL)
• Queensland Tourism Industry Council (QTIC)
• Bundaberg North Burnett Tourism (BNBT)
• Queensland Resources Council (QRC) • Queensland Master Builders
• Northern Australia Alliance (Capricorn Enterprise, Townsville Enterprise Ltd, Advance Cairns, NT Chamber of Commerce, Karratha District Chamber of Commerce and Industry, Broom Future Ltd, GW3)
• Australian Industry Defence Network (AIDN)
• Central Highlands Development Corporation (CHDC)
• Australian Institute of Company Directors (CEO – MAICD)
• Shop 4703 (Yeppoon)
• Volunteering Queensland
• The T@ble (Capricorn Coast Business Community)
• Fitzroy Basin Association (FBA)
• Mount Morgan Promotion & Development (MMPAD)
• RACQ (Royal Automobile Club of Queensland)
• Capricorn Chamber of Commerce (CCC)
• REIQ (Real Estate Institute of Queensland)
• Stanwell Community Partnership Fund
• ATEC (Australian Tourism Export Council)
• Gracemere Industry Group
• QICA (Qld Information Centre Association)
• Gracemere Community Voice
• Board Member – Home Support Association
• Gladstone Engineering Alliance (GEA)
• CQUniversity R’ton Region Engagement Committee
• Resource Industry Network (RIN)
• Caravanning Queensland
• NDIS Carers Qld Community Capacity Building and Inclusion Group (CCBIC) • QLD Local Content Leaders Network (QLCLN) 8
Chris Harris C.T. Harris & Company
Facilitating Future Prosperity
• Local and State government departments
Committees
I 2017 -2018
AUDIT RISK MANAGEMENT COMMITTEE (ARMC)
ECONOMIC DEVELOPMENT COMMITTEE
TOURISM MANAGEMENT COMMITTEE
Chris Harris CT Harris & Co
Dennis Bryant Master Builders
Ann Augusteyn Capricorn Caves
Wayne Litherland Herron Todd White Darren Smith FCA Kennas Chartered Accounts
Wayne Litherland Babsuva Pty Ltd Chris Harris CT Harris & Company Prue Saxby Indigo Gold Tom Troy (from Feb 18) Suncorp Colin Strydom Design + Architecture Jason Spence iAssist Desley Cowley Oaktree Village Rockhampton Carl Carter (from Aug 17) Cooper McKenzie Marketing
Previous Members: Vernon Brown (until Feb 18) Suncorp
Eloise Chaffers Great Keppel Island Hideaway Denis Cox Beef Australia Zac Garven Cassidy Hospitality Group Peter Grigg (until May 2018) Central Highlands Development Organisation Lisa Lilleboe Sail Inn Yeppoon Del Rowley Mount Morgan Promotion and Development (MMPAD) Beau Thomas Great Western Hotel
Paul Herbert (until Aug 17) Cooper McKenzie Marketing
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Thanks Mary and team for all you do for this area, I know it is very much appreciated by a lot of people. Keep up the good work! Ravi Setu | Director Bluewater Properties – October 2017
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Our Members
I NETWORKING
Capricorn Enterprise provides an independent voice on behalf of our members and stakeholders across a broad range of industries. We connect like minded people, provide marketing opportunities and assist to maximise business exposure to regional, state, national and international opportunities. Capricorn Enterprise advocates on behalf of our business and industry partners with a strong a-political voice. We are proud to be a key partner in helping to secure funding for major projects which directly and indirectly benefit our Members.
CAPRICORN ENTERPRISE CORPORATE PARTNERS
NETWORKING & BUSINESS EVENTS Over the past 12 months, Capricorn Enterprise has held 17 members events with over 885 attendees. These events are a great platform for members to become directly involved in key discussions impacting the future of the region. Members Networking Nights are an excellent opportunity for members to share information and make new contacts. Functions are held approximately every 8 weeks at a different member’s venue each time. Thank you to the Members who have hosted our Networking Nights in 2017/18: • Emu’s Beach Resort (July 2017) • The Strand Hotel Yeppoon - Surf Lakes briefing (Aug 2017) • Footlights Theatre Restaurant (Aug 2017) • Birdcage Bar, CQUniversity (September 2017) • Korte’s Resort - Capricorn Enterprise AGM (Sept 2017) • Pie Alley Blues Yeppoon (October 2017) • Waterline Restaurant, Keppel Bay Marina Industry Celebration Night (November 2017) • Korte’s Conference Centre, Rockhampton (January 2018) • Megalomania Bar & Bistro, Yeppoon (February 2018) • The Stirling Rockhampton (March 2018) • The “Hub” Yeppoon (April 2018)
COMMUNICATION WITH MEMBERS Communication with members continues to be top priority. Capricorn Enterprise’s weekly e-news ‘Inside Capricorn’ remains consistent with readership and provides members with critical updates and opportunities. There were 84 email and newsletter opportunities sent to members in 2017/18.
INDUSTRY CELEBRATION NIGHT Capricorn Enterprise’s Inaugural Industry Celebration Night was held in November 2017 and honoured the Organisation’s Members who had been in business for 20 years or more.
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CAPRICORN ENTERPRISE PLATINUM PARTNERS
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MEMBER EVENTS WITH 885 ATTENDEES
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Our Staff
I 2017 -2018
Mary Carroll Chief Executive Officer & Company Secretary
Neil Lethlean Regional Economic Development Manager
Deanne Bowd Tourism & Marketing Manager
Krista Brown Senior Marketing Executive (Part Time)
Heather Congram Marketing Executive
Kayla Walkington Digital Marketing Coordinator (from Sept 2017)
Leanne Smith Visitor Information Centre Supervisor
Janelle Kerr Financial Controller
Carmel Humphries Economic Development Project Officer
Lena Mannerstrale Marketing Executive
Emily Szilveszter Marketing Executive
(until April 2018)
(until November 2017)
(from April 2018)
Previous Staff
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IMAGES
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1 - Launch of Fun Over Fifty Diamond Class Tour on Capricorn Coast 2 - CEO Mary Carroll and SGBR operators visit Tourism Australia 3 - Cassidy Hospitality Group - Finalists at National Tourism Awards 4 - QTIC Tourism Industry Breakfast with (L-R) QTIC CEO Daniel Gschwind, TEQ Chair Brett Godfrey, Tourism Minister Kate Jones MP, QTIC Chair Shane O’Reilly, Assistant Tourism Minister Meaghan Scanlon and CEO Mary Carroll 5 - 2017 Capricornia Business Award Winners Artisan Gluten Free Bakery, with Regional Economic Development Manager, Neil Lethlean. 6 - Regional Tourism Network Queensland CEOs visit Capicorn Coast 7 - Annual Yeppoon Lions Tropical Pinefest costumes supplied by Capricorn Enterprise 8 - BEEF 2018 - CEO Mary Carroll, Minister for Innovation and Tourism Industry Development Hon Kate Jones MP, and Member for Rockhampton Barry O’Rourke MP
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Advocacy
I REGIONAL ECONOMIC DEVELOPMENT
The advocacy efforts of Capricorn Enterprise is critical to the short, medium and long term prosperity of the Capricorn Region. INFRASTRUCTURE PROJECTS 2018-19 Research reveals that local infrastructure projects exceeding $2.5 billion are secured to commence during the 2018/2019 year. These projects will provide significant opportunities for local business/industry in terms of local content in major infrastructure projects including highways, water, energy renewables and defence. Capricorn Enterprise is working closely with project proponents and managers, principal contractors including Tier 1 and Defence Prime Groups, plus local business and industry representatives to maximise local participation and content. Whilst there has been positivity from Government (via the introduction of Legislation) and the Australian Defence Force (ADF) for appointed contract managers to ensure “local participation” in regionally based projects, Capricorn Enterprise is taking a pro-active role to ensure that regional business and industry capability is at the forefront of discussions as it relates to project work packages, service contracts and supply chain requirements.
INVESTMENT ATTRACTION GREAT KEPPEL ISLAND
($25M Power/Water funding by the State Government) • Tourism Minister Kate Jones, Director General Damien Walker, and Shadow Federal Ministers Jason Clare, Senator Murray Watts, Jim Chalmers, LSC Mayor & CEO, GKI operators re: GKI Infrastructure (October 2017). [See IMAGE 6] • Monthly Great Keppel Island inspection meetings from January to June 2018 with Project Team: Infrastructure Manager Melanie Anderson, Chris Newsam, Sascha Kurz (Project Engineer) and Alicia Bull.
SINGAPORE ARMED FORCES (SAF) SAF Assistant Minister Defence (Ong) to Great Keppel Island, diving/snorkelling/hosted lunch at Great Keppel Island Hideaway. [See IMAGE 7]
NORTHERN AUSTRALIA ALLIANCE Canberra Annual Northern Australia Statement, meetings with Deputy PM Barnaby Joyce and Leader of the Opposition Bill Shorten with Shadow Treasurer Chris Bowen, Shadow Minister Jason Clare.
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SURFLAKES Surflakes Investor site inspection and briefing (43 pax in bus to site, then Keppel Bay Marina for lunch, then Beaches Bistro for briefing). Guests from Hawaii, Sydney, Gold Coast, Brisbane, Melbourne, Yeppoon, including world champion surfer, Mark ‘Occy’ Occhilupo (and family). [See IMAGE 3]
TRANSPORT & SIGNAGE • Annual Tourism Transport Priorities Round Table Brisbane
CHINA RELATIONS • Austcham Shanghai Teleconference Bede Payne, Yangtze River Delta Executive Manager. • GKI hosting of Chinese delegation with Pat O’Driscoll, Knight Frank, Mayor Bill Ludwig and other JLL/KN reps from Sydney/Brisbane. • Purchase of Keppel Cove, Zilzie announcing that Mr. Ding (Yuexing Group) China has purchased the 215ha Master Planned mixed use Tourism and Residential Development (April 2018). [See IMAGE 1]
MANUFACTURING HUB • State Development Manufacturing Hub ($100K election commitment) meeting
GC2018 INVESTMENT LUNCHES (APRIL 2018) • Tourism Investment lunch at GC2018 at Commonwealth House, Broadbeach- Capricorn contingency largest regional presence (Capricorn Enterprise, Mayor & Deputy Mayor LSC, Pat O’Driscoll Knight Frank, Grant Cassidy Cassidy Hospitality Group, Terry Agnew & Anthony Aiossa Tower Holdings). [See IMAGE 5] • GC2018 Tourism Investment Lunch (Pat O’Driscoll accompanied Capricorn Enterprise with LSC delegate Deb Howe), RTO colleagues Katherine Reid (BNBT) and Darryl Branthwaite (GAPDL) with Olymypic Gold Medalist Steven Bradbury. [See IMAGE 2]
ROOKWOOD WEIR • Prime Minister Malcolm Turnbull, Deputy Prime Minister Michael McCormack, Minister for Agriculture & Water David Littleproud, Federal Members Michelle Landry and Ken O’Dowd to announce Rookwood Weir funding grant of $176 Million (50% grant to the State government). [See IMAGE 4]
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Advocacy
CONTINUED
POLITICAL LEADERS SERIES for 2017 State Election Between September and October 2017 Capricorn Enterprise hosted a 4 part Political Leaders Series featuring all major parties in the lead-up to the November 25th State Election. The highly successful Political Leaders Series was a unique opportunity to hear from and question political leaders from all four major political parties (Labor, LNP, One Nation and The Greens) on key priorities for our state and region. The first in the series commenced with a lunch conducted on Friday September 22nd, featuring the Premier and Minister for the Arts, the Hon Annastacia Palaszczuk MP. This was followed by the second lunch on September 29th featuring Leader of the Opposition and Shadow Minister for Arts and Major Events, Tim Nicholls MP.
ECONOMIC DEVELOPMENT SERVICES Reports
Economic Report: A comprehensive economic report for the Capricorn Coast and Rockhampton Region, updated biannually, with an infographic. Available online. Local Government Areas: Livingstone and Rockhampton, updated biannually, with an infographic. Available on request. Quarterly Economic Snapshot: A brief summary of economic data for the Capricorn Coast and Rockhampton Region, updated quarterly. Available online. Regional Profile & Statistics: Short reports providing informative statistics about the Capricorn Coast and Rockhampton Region including population, climate, dwellings and the labour force. Updated biannually.
Data on Request
Andrew Bartlett Convenor of the Qld Greens was the final presenter held on Friday October 20th.
Australian Bureau of Statistics (ABS): produce tables using Census or other statistical data for areas across Australia.
IMAGES
The third lunch in the series held on Tuesday October 3rd featured Senator for Queensland, Senator Pauline Hanson and Steve Dickson MP, Queensland Leader One Nation.
1 - Senate Inquiry - Stimulating Tourism into Northern Australia hosted by Federal Member for Capricornia Michelle Landry MP, visit Capricorn Caves 2 - Leader of the Opposition the Hon Bill Shorten MP, and Labor candidate for Capricornia Russell Robertson discuss regional Priority Projects with CEO Mary Carroll 3 - Political Leaders Series #1 - QLD Premier the Hon Annastacia Palaszczuk MP meets our Members 4 - Political Leaders Series #2 - Leader of the Opposition Tim Nicholls MP (former) with Senator Michaelia Cash 5 - (L-R) Senators Jim Chalmers and Chris Ketter, CEO Mary Carroll, Shadow Federal Treasurer Chris Bowen MP 6 - QLD Premier the Hon Annastacia Palaszczuk MP talks with Capricorn Enterprise Deputy Chair Geoff Murphy 7 - Deputy Chair Geoff Murphy meets State Leader of the Opposition Deb Frecklington MP at BEEF 2018 8 - Political Leaders Series #3 - QLD One Nation Leader (former) Steve Dickson and Senator Pauline Hanson. 9 - Political Leaders Series #4 - QLD Greens Leader (former) Senator Andrew Bartlett
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Data requests completed for members and media, investors and businesses, local government and state agencies.
Regional profiles: produce regional profiles using the Queensland Government Statisticians Office (QGSO) portal. Statistical Areas and Local Government Areas, Resource Regions and Queensland can be selected individually or in a group and compared with other areas. Regional database: produce data tables for Statistical Areas within Queensland using data from a variety of sources including the QGSO, ABS, Rental Tenancy Authority and more. Able to collate data for multiple areas quickly. Investment briefs: brief reports tailored to specific areas or industries produced as required by members, investors and businesses. Provide advice on how to locate, interpret and present data for grant applications, investment briefs and community organisations.
Dear Mary, Thank you for your service on the Council of Central Queensland University. It is with gratitude that I write to you acknowledging your contributions to the success of CQUniversity as a member of Council from 7 March 2013 to 9 February 2018. The role of Council member is extremely important to the successful governance and operation of the University. CQUniversity has benefitted enormously as a result of your enthusiasm, professionalism, insightful and valued contributions, and selfless dedication of your time. Your support of, and commitment to, the University on its path of renewal, which has led to CQUniversity becoming a dynamic and positive contributor to the wellbeing and growth of Central Queensland, is greatly appreciated. I think you can be truly proud to have been a member of Council which established CQUniversity as Queensland’s first comprehensive University. Please accept my sincere thanks on behalf of the entire CQUniversity community. John Abbott | Chancellor, CQUniversity – April 2018
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Defence
With approximately $1 Billion programmed to be invested within the ADF – Shoalwater Bay Training Area over the next five years, opportunities for local industry are at the forefront of Capricorn Enterprise’s strategy to maximise local industry participation and content. Both the ADF Shoalwater Bay Remediation Project ($135M) - and the Australia-Singapore Military Training Initiative {ASMTI} ($800M>) are about investing in Defence building and training. New and upgraded infrastructure will provide Australian troops with better training opportunities and strengthen Australia’s relationship with Singapore {ASMTI}, an important Defence partner. As host to this Initiative, local communities will benefit from economic opportunities that arise as the training areas are enhanced and as Singapore’s training activities increase. Defence, plus selected Primes/Tier 1 Companies, have been engaging with businesses and industry over the past year to build awareness of potential opportunities and establish the necessary linkages to allow these opportunities to be realised.
INDUSTRY LIAISON (Defence Projects) With the formal announcement of two major infrastructure projects for the ADF Shoalwater Bay Training Area, Capricorn Enterprise has hosted or supported numerous regional industry events throughout the year. These include: • ADF Remediation Project ($135M) 2018 – 2020. Downer – FKG JV appointed as Project Managers. Conducted in April 2018. • Australia Singapore Military Training Initiative (ASMTI) ($800M>) 2018 - 2022 • Centre for Defence Industry Capability (CDIC) Mentoring Program. Provide mentoring services to fifteen businesses wishing to enter the Defence market. • Business to Business Connections: Support Central Queensland Small Business Solutions mentoring program to regionally based small businesses.
SCHEDULE OF INFORMATION SESSIONS AND WORKSHOP TIMELINE. 2017 - 2018: 18 May 2018
Civmec – Sembcorp JV Local Industry Briefing (ASMTI Project) attracted in 76 industry registrations from across Central Queensland to learn more on the Civmec- Sembcorp industry liaison and engagement strategy. [See IMAGE 3]
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15 – 17 May 2018
Centre for Defence Industry Capability (CDIC). “Dealing with Defence” mentoring sessions with a selection of 15 local businesses in the key industry sectors of civil, building/ construction, manufacturing/engineering, consultancies (inc; environmental and engineering services).
1 May 2018
Australia-Singapore Military Training Initiative Construction Industry Networking Event where local businesses had the opportunity to meet with Managing Contractors tendering for works under the ASMTI (85 registered).
30 April 2018
Minister for Defence, Senator the Hon Marise Payne, announced the successful managing contractor for the Shoalwater Bay Remediation Project, Downer FKG JV, at an Industry Round Table (invited guests).
7 March 2018
Australia Singapore Military Training Initiative Construction Industry Briefing (80 registered)
14 December 2017
Australia-Singapore Military Training Initiative – Industry Briefing. Hosted by Defence, for local businesses, industry representatives and community stakeholders, the briefing provided an update on implementation activities, timeframes and future tender opportunities (70 registered).
30 August 2017
Capricornia Major Projects Forum. Updates on the Australia Singapore Military Training Initiative (Shoalwater Bay Military Training Area) by Sean Hawkins and Mick Reilly. AusIndustry engaged with regional businesses on the subject of “registering for defence contacts” (Rodney Love) and “forming business clusters” (Ross Contarino). Defence Primes engaged in a Q & A Session on the subject of “How Defence Primes engage with regional businesses” (110 registered).
20 – 24 August 2017
Australia- Singapore Military Training Initiative Ministerial Business Delegation. Capricorn Enterprise was part of the Australia-Singapore Military Training Initiative Ministerial Business Delegation led by Senator the Hon Marise Payne (Minister for Defence) and the Hon Steven Ciobo (Minister for Trade, Tourism and Investment), supported by Federal Member for Capricornia, Michelle Landry and Queensland Senator Ian Macdonald. [See IMAGE 1,2 & 4]
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As a Director of All Industries Group, I wish to place a record of our appreciation for the contact, introductions and referrals that have been extended by Neil Lethlean, Economic Development Manager, particularly in the key areas of Defence procurement and services, regional infrastructure project details and investment opportunities. Whilst the relationship with Neil has only been developed in recent times, Neil’s referrals to Defence networking and information forums, plus extended details in respect to regional projects has expanded our business/industry network to include new and developing markets. In addition, the recent mentoring appointment that our Group had with Rodney Love from the Centre for Defence Industry Capabilities (CDIC) has allowed a better understanding of Defence procurement and service delivery opportunities which we will evaluate as part of our ongoing development strategy. We look forward to the continued liaison with Capricorn Enterprise for our mutual benefit. Trent Miles | Director, All Industries Group Yeppoon – June 2018
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Tourism Marketing
I CONSUMER
The Capricorn Destination Tourism Plan 2014 - 2020 guides our annual planning and activity. Overnight visitor expenditure to the region has increased by $40 million, from $522 million in 2013 to $562 million to December 2017. To harness growth in key market segments Capricorn Enterprise is strongly focused on inspiring consumers to visit the Capricorn Region through showcasing the destination’s hero experiences through varied digital and traditional mediums. Capricorn Enterprise’s marketing mix includes destination social channels and websites distributing engaging content, traditional media partnerships, printed visitor information collateral, and working with travel influencers; targeting market segments and geographic areas that extensive research has identified as integral for growth.
MARKETING COLLATERAL Brochures available at all Accredited Qld Visitor Information Centres, at selected intra and interstate consumer travel shows, and in region at Yeppoon Visitor Information Centre, throughout local tourism businesses, and on capricornholidays.com.au. [See IMAGE 4] Our current suite of collateral includes: • 2017 development of NEW Capricorn Coast Visitor and Lifestyle Guide • Southern Great Barrier Reef Destination Guide • Great Keppel Island Map
VISITATION SNAPSHOT (Year Ending Dec 2017)
93% DOMESTIC
VS
7%
INTERNATIONAL
• DOMESTIC visitation (79.9% intrastate + 13.1% interstate) • INTERNATIONAL visitation (Top 5 source markets – UK, Germany, New Zealand, USA, France)
RECORD DOMESTIC VISITATION TO SOUTHERN GREAT BARRIER REEF (from March 2016 - March 2017)
2 MILLION
TOTAL DOMESTIC VISITORS
.2% 10 GROWTH
.1% 279,000 28 INTERSTATE VISITORS! GROWTH
(Note: 50% of visitors to the SGBR are to the Capricorn Region)
SIGNIFICANT GROWTH IN INTERNATIONAL MARKET (from December 2016 - December 2017)
.3% 25 INTERNATIONAL
.3% 2 INTERNATIONAL
.2% 8 UNITED KINDOM
.8% 18 GERMANY
VISITOR NIGHTS
VISITATION (29,000pax)
VISITOR SPEND ($)
VISITATION (25,000pax)
International SGBR Visitors = 149,000 people International SGBR Visitor Nights = 2.6 million nights International SGBR Visitor Expenditure = $92.2 million
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• Capricorn Coast Map • Themed Visitor Trails • Great Barrier Reef Drive Brochure
CONSUMER SHOWS Camping and Caravan Consumer Shows [See IMAGE 1 & 2]
Melbourne – 21-26 Feb – Attendance 49,711 visitors Sydney – 24-29 April - Attendance 58, 856 visitors Brisbane – 6-11 June - Attendance 49,200 visitors
Flight Centre Shows [See IMAGE 3] Brisbane – 3/4 Feb – Attendance 24,731 visitors Sydney – 10/11 Feb – Attendance 27,332 visitors Melbourne – 17/18 Feb – Attendance 27,571 visitors
2018 MASTER EVENTS CALENDAR This year saw Capricorn Enterprise develop a regional events platform that is the first of its kind for tourism, and is answering a long term challenge in this space. Our Capricorn Holidays website is now host to a full regional events calendar for consumers, with all event information being aggregated from various online event platforms utilised by event organisers. Capricorn Enterprise also continue to provide a full regional calendar of events available to members and the community via weekly corporate newsletter and website.
DIGITAL MARKETING Capricorn Enterprise reaches today’s digital savvy travellers 365 days a year with social media and website strategies that speak to consumers throughout the path to purchase with content designed to inspire, select, plan, book, and share their travel experiences.
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WEBSITES & SOCIAL MEDIA
149,444 UNIQUE SESSIONS [New Site Launched Sep 2017]
31%
56, 578 UNIQUE SESSIONS [New Site Launched Oct 2017]
98%
3,357 FOLLOWERS
20,042 FOLLOWERS
17%
63%
10,355 FOLLOWERS
25,323 FOLLOWERS
36%
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Tourism Marketing
I CONSUMER
A number of highly sucessful campaigns were undertaken throughout 2017/18 made possible thanks to our strong stakeholder partnerships. CAMPAIGNS Capricorn Enterprise stretch every dollar spent on campaign activity as far as possible, by constantly leveraging strong industry stakeholder relationships, including with Tourism Australia, Tourism and Events Queensland, Online Travel Platforms, Tour Operators (Inbound, Wholesale, Consumer Direct), Peak Industry Bodies, and media.
CHEAP FLIGHTS CAMPAIGN I 8 July – 8 August [See IMAGE 3] ($7,000 campaign spend)
Cheap Flights is an international booking platform (similar to Trivago) which searches hundreds of other travel sites. • Capricorn Coast Deals were sourced from wholesaler, Sunlover Holidays, for - Great Keppel Island Hideaway, Salt Yeppoon, Echelon Yeppoon, Capricorn Caves, Quest Rockhampton, Travelodge Rockhampton • Driving awareness and conversion for Yeppoon, Great Keppel Island, Rockhampton • Flight searches for our destination were up 63% • Sunlover bookings for our region were up 300% • TOTAL clicks 6,970 • TOTAL booking revenue $47,000 – 422% ROI
WINTER LOCAL CAMPAIGN I March - April 2018 The Winter Campaign, is very similar to the Summer Campaign, promoting the Rockhampton Region, Capricorn Coast and Central Highlands, targeting the >400km drive radius. ($14,000 campaign spend). [See IMAGE 6] The campaign included; • Creation of 4 x 15 second experience videos (Adventure, Culture, Family, and Nature - 62,808 views), • Facebook Promotion (264,006 reach), YouTube & Google Ads • Competition to win 6 travel prizes (602 entries) • 298 x TV Adverts across 4 stations in Rockhampton, Wide Bay, and Mackay regions • Extensive Radio advertising (inc Street Patrol and 330 adverts) across 2 stations in Emerald, Gladstone, Rockhampton and Mackay. VISIT CAPRICORN LEAD GENERATION CAMPAIGN I April 2018 This Campaign was conducted in conjunction with Tourism and Events Queensland. It utilised video content in Facebook advertising to drive visitation directly to the campaign page on Capricornholidays.com.au ($13,000 campaign spend) The campaign included; • 4 weeks of Facebook advertising (273,595 reach)
SUMMER LOCAL CAMPAIGN I Nov - Dec 2017
• Target Markets – SEQ and Northern NSW
The Summer Campaign promotes the Rockhampton Region and Capricorn Coast targeting the >400km drive radius. The campaign is designed to aid all tourism and hospitality businesses to build their shoulder periods over the Christmas/New year season and develop a strong lead up to Australia Day. ($12,000 campaign spend). [See IMAGE 4]
• Video content 4 x 15 second experience videos – Adventure, Culture, Family, Nature (140,460 views)
The campaign included;
Tourism & Events Queensland and RACQ partnership
• The creation of 2 x 15 second videos (Rockhampton and Capricorn Coast - 17, 469 views),
• Full page print ad in RACQ ‘Road Ahead’ magazine
• Facebook Promotion (70,124 reach) • Competition to win travel prizes (478 entries) • 20,000 inserts into APN, • 410 x TV Adverts across 4 stations in Rockhampton and Wide Bay regions • Extensive Radio advertising (inc Street Patrol and 195 adverts) • Inclusion of major summer events - “One Hot Night” (Busby Marou) and ‘‘Rockin’ Rocky Festival” (Great Western Hotel)
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EVENTS DRIVE CAMPAIGN I April - May 2018 [See IMAGE 2] Target – Queensland drive market ($21,500 campaign spend)
• RACQ Living digital display advertising • 1 month campaign with 500,000 consumer reach • ‘It’s Live’ Winter Events Feature - Beef Australia Expo, Rockhampton River Festival, Paradise Lagoons, Yeppoon Triathlon, Rocky Swap, Gemfest – Festival of Gems, CQUniversity Village Festival, Club Marine Brisbane to Keppel Tropical Yacht Race. FIND YOUR PERFECT NEXT I Great Keppel Island I June 2018 Target - Brisbane, SEQ, and Northern NSW [See IMAGE 5] In partnership with Tourism & Events Queensland, 3 Queensland Brand videos were produced, 15 images, and paid social amplification June 2018 - Courier Mail editorial, social, and video platforms, Outbrain, Qld.com social channels and blog ($32,000 campaign spend).
Experience the best live events on the Tropic of Capricorn
2 Stretching from the Southern Great Barrier Reef in the east to the Sandstone Wilderness in the west, the Tropic of Capricorn is home to a wide variety of community, entertainment and sporting events throughout the year. Why not plan your road trip around one of these exciting events to truly experience the best our region has to offer.
Sandstone wilderness
The dramatic scenery of Queensland’s Carnarvon Gorge makes it a perfect spot for a multi-day hike.
ROCKHAMPTON
YEPPOON
YEPPOON
Beef Australia 2018
Yeppoon Triathlon Festival
The CQUniversity Village Festival
6 – 12 May
28 – 29 Jul
10 – 12 Aug
Story by Hannah James Photography by Don Fuchs
QUEENSLAND
ROCKHAMPTON
ANAKIE
Paradise Lagoons Campdraft
Gemfest Festival of Gems
19 – 22 Jul
9 – 12 Aug
ROCKHAMPTON Rockhampton River Festival
Carnarvon Gorge
YEPPOON
ROCKHAMPTON
Club Marine Brisbane to Keppel Tropical Yacht Race
Capricorn Food & Wine Festival
3 – 5 Aug
21 – 23 Sep
13 – 15 Jul
capricornholidays.com.au/whats-on The sheer sandstone walls and boulder-strewn bed of Boowinda Gorge, a side gorge off Carnarvon, betray the force of the water that rushes through during flash floods.
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I loved the “I know just the Place “ video of Great Keppel Island and Geoff Mercer. I thought you captured the essence of Keppel – the beauty, the essential point of difference and I hope the decision makers take note and plan to preserve what is so very special but makes Keppel truly unique. Ann Augusteyn | Owner Capricorn Caves – November 2017
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Tourism Marketing TELEVISION QUEENSLAND WEEKENDER [See IMAGE 5] • Segment aired 18 Nov 2017 – Opera in the Caves and Queensland Rail Travel • Episode aired 25 Nov 2017 & 16 June 2018 Full Half Hour Capricorn Coast Episode, featuring – Sail Capricornia, Great Keppel Island Hideaway, GKI Adventures, Keppel Konnections, Cooberrie Park Wildlife Sanctuary, Ferns Hideaway, Keppel Bay Marina – Waterline Restaurant, Capricorn Skydive, Emu Park Anzac Memorial Walk, Salt Yeppoon.
TODAY SHOW [See IMAGE 4 & 6] The Capricorn Coast featured to a national television audience, with Tourism and Events Queensland (TEQ) highlighting their new ‘Beautiful One Day, Perfect The Next – Find Your Perfect Next’ campaign in partnership with the Today Show on Channel 9. • Live weather crosses 26-27 April 2018 • Great Keppel Island and Capricorn Caves
TRAVEL OZ TV with Greg Grainger “Driving the Southern Great Barrier Reef” was broadcast on 7 Network Australia and featuring Rockhampton and Capricorn Coast. Aired Saturday 9th June 2018.
TV Actress - Marta Dusseldorp hosted in Dec 17 VISITING JOURNALIST PROGRAM Visiting journalists partake in a Famil (familiarisation tour) of the region. Resulting stories have the potential to appear in State, National and International media.
LYDIA BELL - The Daily Telegraph, UK • Article published to a daily circulation of 484,010 • Readership of over 3 million (20 million online) and a full page advertising value equivalent of £59,000. • Story featured the Capricorn Coast and Islands
I CONSUMER ANDY RIDLEY, Citizens of the Great Barrier Reef Citizens of the Great Barrier Reef is a new type of organisation. They take a unique, data-driven approach to reef conservation that’s powered by everyone. From citizen science to sustainable fashion to ditching single-use plastics. • Attended Capricorn Enterprise Members Networking Night at Emus Beach Resort. • Met with over 12 Capicorn Coast tourism members to discuss sustainable opportunities.
COLUMBUS TRAVEL PRESS - Netherlands • Journalists Mr Ingo Mark Mackintosh and Mrs Malaou van Breevoo visited region. • Famil included Capricorn Coast & Islands
INFLUENCER FAMIL - Drive the Great Barrier (GBR) Reef Seven (7) GBR Regional Tourism Organisations partnered together along with Apollo Campers to produce this famil. • Target Market - Qld, Sydney, Melbourne • Influencers included; [See IMAGE 7] - @Haylsa 165,000 followers (Media Value $2,465,571) - @melissafindley 141,132 followers (Media Value $916,921) - @tripinavan 2 adults 3 kids 81,870 facebook • Famil featured Capicorn Coast and Rockhampton
CHRISTINE RETSCHLAG - News Ltd Escape Travel
• Stories Included: [See IMAGE 1] - Pumpkin Island - 5 quirky islands in 5 days on the Southern GBR - Hire this entire Great Barrier Reef island from just $70 per person, per night
‘BEAUTIFUL ONE DAY, PERFECT THE NEXT’ Campaign Launch Tourism and Events Queensland’s current campaign was filmed on Great Keppel Island with musicians Thomas Busby and Jeremy Marou (Busby Marou). We assisted production crew with logistics eg accommodation, hosting full day of scouting, sourcing suppliers, including locally owned sail boat. [See IMAGE 2]
CONTENT CREATION
IAN SKIPPEN - startsat60.com • Contributor to ‘‘Starts at 60’’ online assets, with an audience of over 826,000 • Article featured Australia’s Country Way, Mount Morgan, Rockhampton and Capricorn Coast.
JAMES RELF-DYER – UK (Digital) Influencer • 254k followers @jamesrelfdyer • Great Keppel Island and Capricorn Caves both featured on his and Tourism Australia channels
AUSTRALIAN GEOGRAPHIC - Don Fuchs & Hannah James Resulted in a 7 page feature on Carnarvon Gorge Great Walk with a media value $122,807. [See IMAGE 1 on P23] 24
Facilitating Future Prosperity
MATT WILLIAMS - Digital Influencer [See IMAGE 3] Matt was commissioned for Southern Great Barrier Reef & Sandstone Wilderness content creation. • • • • •
Followers 33,000 instagram, 2,600 facebook Imagery of beaches, 4x4, camping areas, wildlife, experiences Video highlight reel of 4WD touring Itineraries for future explorers to follow Famil included Capricorn Coast and Central Highlands regions
CHRISTINE RETSCHLAG – Freelance Travel Journalist Christine was commissioned for Southern Great Barrier Reef (SGBR) content creation. As a result of her visit she produced 6 blogs (Family, Sleep, Eat, Drink, Faces of SGBR & SGBR roadtrip).
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In my role, I am constantly exposed to tourism bodies and PRs around the world and Mary Carroll and Capricorn Enterprise are an absolute stand-out when it comes to performing their job. They understand and value media and work with us to guarantee the best possible outcome for both parties. They are prompt, punctual and positive in delivering to our onerous deadlines and incredibly hardworking on behalf of their membership. They know what constitutes a good story, constantly pitching ideas on behalf of their membership which actually work for modern media. Christine Retschlag | Pacific Asia Travel Association Travel Writer Gold Award Winner 2017 4
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Thanks to our strong partnership with DTMR we received six (6) additional highway tourism signs across Capricorn worth $120,000.
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Tourism Marketing
I TRADE
Capricorn Enterprise continued to focus on growing key international market visitation, length of stay, and expenditure through the strong Southern Great Barrier Reef partnership and destination brand. The United Kingdom, Germany, New Zealand, USA, and France make up our region’s top 5 international source markets, with these being priority for marketing and in-market representation. In an exciting first for our destination, stakeholder partnerships were strengthened between Southern Great Barrier Reef RTOs and operators investing in the ‘SGBR German Trade Mission’.
Brisbane Inbound Tour Operator (ITO) Mission - Capricorn Tourism Trade Mentoring Program graduates conducted Capricorn Region Inbound Tour Operator (ITO) mission. This included; Capricorn Caves, GKI Hideaway, Yeppoon Accommodation, Cassidy Hospitality Group.
15 SGBR Product Trade Training Videos produced
SGBR Sydney Inbound Tour Operator (ITO) Sales Mission • Capricorn Enterprise represented; Henderson Park Farm Retreat, Pumpkin Island, Freedom Fastcats • Meetings were held with major ITOs including; Goway, Pacific Destinations, ATS Pacific, APTC, Pan Pacific, Tourism Australia [See IMAGE 6]
2018 AUSTRALIAN TOURISM EXCHANGE (ATE) ATE is the largest tourism trade event in the Southern Hemisphere conducted by Tourism Australia. It offers training opportunity with approximately 550 international and domestic sellers in attendance. [See IMAGE 1]
2017 German Trade Mission [See IMAGE 2 & 3] • 2 x 25 minute Workshops with Best Of Travel Group – 80 participants • 6 Product Manager Appointments + 5 reservations staff • 4 Retail Training Appointments – 9 agents • Tourism Australia and Tourism & Events Queensland teams
• The Southern Great Barrier Reef booth conducted 80 appointments
14 SGBR trade ready operators invested and represented at the 2017 German Trade Mission -
• Operator attendance with own booth - Great Keppel Island Hideaway, Capricorn Caves, Empire and Edge Apartments (Pumpkin Is attended on a day pass).
CAPRICORN: Cassidy Hospitality Group (Empire/Edge Apartments), Yeppoon Accommodation (Salt/Echelon/Beaches on Lammermoor), Great Keppel Island Hideaway, Henderson Park Farm Retreat, Capricorn Caves.
TRADE EVENTS & TRAINING
AUSSIE SPECIALISTS TRAINING WEBINAR Southern Great Barrier Reef featuring Great Keppel Island conducted a training webinar to all ‘Aussie Specialists’ in the UK and Northern Europe. The event was facilitated by Tourism Australia and Tourism & Events Queensland. CORROBOREE (Western) [See IMAGE 4] This is a biannual event (held at Gold Coast) which brings together more than 300 Western hemisphere international Aussie Specialist travel agents. QUEENSLAND ON TOUR NZ The Southern Great Barrier Reef along with a group of 40 QLD tourism operators attended this event in Auckland meeting with over 50 product managers and highlyexperienced travel agents to sell and promote their regions. TRADE MISSIONS Trade Missions are held with the sole purpose of educating tourism trade on trade ready products within the Capricorn and Southern Great Barrier Reef (SGBR) Regions.
TRAVEL TRADE FAMILS Travel Trade Famils provide a training opportunity for key staff from Wholesalers and ITOs to view Capricorn tourism product. Companies who participated in 2017/18 famil program include; • • • • • • • •
Voyager De Mond / Pan Pacific Travel Australia Tours Famil – German Diethei Askja Reizen – Saskia van der Meij (Pre-ATE) Australia Tours Famil – Diana Diethei Aussie Tours Wholesaler Petra Steinig – Travel Insiders ITO Pan Pacific Travel – Sandra & Frank Feustal [See IMAGE 5] Travel Essence - Nicola Nierenberg
TRADE ADVERTISING & BROCHURE INCLUSION • Helloworld brochure, 5 x 18/19 QLD Islands, Whitsundays and Southern Great Barrier Reef Brochures
SGBR Brisbane Trade Mission: • Capricorn operators attending: Yeppoon Accommodation (ie Echelon, Salt, Beaches on Lammermoor), Capricorn Caves, Great Keppel Island Hideaway
• Sunlover Holidays brochure created a Queensland Rail Travel package for a ‘5 Day Capricorn Coast Rail and Drive Getaway’
• Met with Product Managers at Wotif/Expedia, Virgin Australia Holidays and Flight Centre
• German Wholesaler, Boomerang Reisen/TUI B2B brochure double page
• Trained sales team at Sunlover Holidays, TEQ’s sales and famils teams 26
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• Inclusion in German Wholesaler, ‘Australia Tours’ campaign
• Annual SGBR Trade Manual featuring 17 products • Quarterly SGBR Trade Enewsletter delivered to 1,200 trade contacts
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COUNTRIES VISITED TO PROMOTE
OUR REGION 1
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Thank you so much for organising this wonderful famil. We really enjoyed it and were amazed by what the region has to offer. What really stood out was that everyone was so genuinely friendly and passionate, as mentioned before, we felt so welcome and among friends. I will try to include more product in next year’s selfdrive itineraries for the Dutch, Swiss and French, they will love it. There is so much potential, we just have to spread the word!
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INTERNATIONAL TRAINING APPOINTMENTS
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Business Support
& INDUSTRY DEVELOPMENT
Capricorn Enterprise is committed to providing a range of opportunities for local business to develop and grow their business. These opportunities are made available via a variety of practical workshops and networking opportunities. TRAVEL TRADE DISTRIBUTION MENTORING Developing tourism business capabilities and in-market penetration continues to be a priority, with 5 key experiences growing their knowledge, relationships, and destination representation via fully subsidised one-on-one mentoring. Participants included: Yeppoon Accommodation, Great Keppel Island Hideaway, Pumpkin Island, Capricorn Caves, Freedom Fast Cats. [See IMAGE 2 - Group at ATE18]
BEST OF QLD EXPERIENCES WORKSHOP Tourism and Events Queensland have launched this groundbreaking program to identify experiences that best bring the Queensland story to life and consistently deliver a highquality visitor experience. 40 tourism member businesses learnt how to be part of this world-first marketing initiative to shine the spotlight on our region’s BEST tourism experiences. Great Keppel Island Hideaway in partnership with Capricorn Enterprise was chosen as the ‘Training Video’ for the tourism industry to help launch the Best of Queensland program. [See IMAGE 7]
QLD TOURISM AWARDS MASTER CLASS Six members participated in a workshop designed to build participants knowledge and confidence in writing and completing Queensland Tourism Award submissions.
CAPRICORN DESTINATION EVENTS Part of the role of a Regional Tourism Organisation is to support and develop destination events. QLD Destination Events Program (QDEP) In 2017/18 Capricorn Enterprise provided support for the CQUniversity Village Festival and Rockhampton River Festival, resulting in $40,000 of funding from the State Government. General Event Support Support has also been provided for; • Paradise Lagoons Campdraft, • Golf CQ (re Australian Junior Age Division Golf Championships) • Busby Marou’s ‘One Hot Night’ [See IMAGE 3] • Rockhampton Hockey - Oceania Cup 2019 28
Facilitating Future Prosperity
Event Committees supported by Capricorn Enterprise • Beef Australia 2018 Community Engagement Committee • The Commonwealth Games Working Group – prepared Pre-Training Regional Profile bid document, which was considered the best regional bid in Queensland. The Falklands held their pre-training in Rockhampton.
TEQ CONVERSATIONS WITH INDUSTRY 50 tourism members attended this presentation by Tourism and Events Queensland, Queensland Tourism Industry Council, the Queensland Government, and Capricorn Enterprise. This forum was part of a series held throughout the state, providing an opportunity to talk to experts in the key business areas of marketing, digital, experience development, events and international markets. Industry learnt about latest insights, research and trends for our region, and about how they can make the most of the government and industry support available. [See IMAGE 4]
YOUNG TOURISM LEADERS PROGRAM In 2017/18 the Capricorn region had two young leaders selected for this program; Amanda Hinton (Capricorn Caves) and Zac Garvin (Cassidy Hospitality Group). The Young Tourism Leaders Program provides influential and inspiring role models to encourage young people to consider a career in the tourism industry. The Young Tourism Leaders Program is an initiative of the Department of Innovation, Tourism Industry Development and the Commonwealth Games, supported by the Department of Education. [See IMAGE 5]
PRIZE FOR INNOVATION IN TOURISM Congratulations to Capricorn Caves in their recent runner-up award for the Queensland Tourism Industry Council (QTIC) Prize for Innovation in Tourism announced last October by Minister for Tourism the Hon Kate Jones MP. Now in its fifth year, the QTIC Prize for Innovation in Tourism recognises small to medium sized Queensland tourism enterprises that have demonstrated outstanding effort in innovation of products, services and processes in Queensland. [See IMAGE 6]
GREEN GLOBE AWARDS Congratulations to EcoSlice, developed locally by Managing Director, Ben Rogers, who won the Innovation Award at the NSW Green Globe Awards. EcoSlice has progressed rapidly, now being utilised extensively in International Airline Catering. [See IMAGE 1]
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Our Regional Tourism Organisation has been an amazing support unit for us. As a small, growing business, they have offered mentoring and professional development opportunities for our team to ensure our staff are growing with the business. We wouldn’t be where we are today without Capricorn Enterprise. Eloise Chaffers | Sales and Marketing Great Keppel Island Hideaway – October 2017
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Industry Events Capricorn Enterprise endeavours to support all major industry events for the benefit of our members. In 2017/18 Capricorn Enterprise hosted 17 events with over 885 people in attendance. INDUSTRY CELEBRATION NIGHT
2017 CAPRICORNIA BUSINESS AWARDS
150 local businesses celebrated excellence at a sold out Inaugural Industry Celebration Night hosted by Capricorn Enterprise in October 2017, at the Award winning The Waterline Restaurant, Keppel Bay Marina.
Congratulations to our 2017 Business Award [See IMAGE 7] Winning Members:
There are so many hard working local business people who are Pioneers of Industry, and Capricorn Enterprise wanted to formally celebrate and acknowledge the incredible achievements of our Members who had been consecutively trading for 20 years or more.
• Best New Business – Whisk Yeppoon
We also celebrated our wonderful Capricorn Coast Volunteers at the Yeppoon Visitor Information Centre, as well as Members who had won Awards in their industry throughout the year. [See IMAGE 1,2,4,6]
QUEENSLAND TOURISM AWARDS SUCCESS
• Best Business of the Year – Artisan Gluten Free Bakery • Best Small Business – Artisan Gluten Free Bakery • Best National/International Export of Local Products & Services – Capricorn Sandstone Quarries • Best Staff Development – Keppel Bay Sailing Club • Best Tourism Arts & Culture – Beef Australia
CENTRAL HIGHLANDS BUSINESS EXCELLENCE AWARDS
Winning a Queensland Tourism Award represents an exceptionally high standard of consistent customer service and business practices including staff training, risk management, business and marketing planning. Entry can take up to 100 hours to complete a submission, with site inspections and consistency in presenting a high standard. Congratulations to the Capricorn winners: [See IMAGE 5]
Congratulations to Capricorn Enterprise Members: Miners Heritage Walk-In Mine Rubyvale (Sapphire Gemfields), Sandstone Park and Australian Nature Guides Carnarvon Gorge who were acknowledged at the 2017 Central Highlands Business Excellence Awards. All three businesses were finalists in the Tourism Award category proudly sponsored by Capricorn Enterprise, with Miners Heritage Walk-In Mine taking out the Award as BEST Tourism Business in the Central Highlands!
Gold Awards: • Empire Conference Centre Rockhampton Category - Business Event Venues
Sandstone Park Carnarvon Gorge won the Emerging Business of the Year Award amongst strong competition across a number of industry sectors!
• The Waterline Restaurant, Keppel Bay Marina Category - Tourism Restaurants and Catering Services
Central Highlands Development Corporation hosts these wonderful bi-annual awards to showcase business excellence in the Central Highlands. With our tourism footprint stretching from the Central Highlands to the Keppel Islands, Capricorn Enterprise is proud to support this great industry event. [See IMAGE 3]
Silver Award: • Empire Apartment Hotel Rockhampton Category - Deluxe Accommodation
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I wanted to say I really enjoyed the Capricorn Enterprise Industry Celebration Night and thought this was an excellent event. From the businesses I spoke to that received awards, they all felt very proud to have their achievements recognised. I especially think recognising those businesses that have been around for a while, and being around for any length of time over 20 years is an amazing success story, was a great thing to do. We have proudly put our plaque on the wall in our reception area. I met a few people who were interested in the Kennas story of being around for 121 years and I’ve gifted a book of our history to them Darren Smith | Chartered Accountant, B. Bus, FPA Business and Tax Consultant/Kennas -November 2017
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Visitor Services
& VOLUNTEERS
This year marks the 30th Anniversary of our Capricorn Coast Visitor Information Centre. Our wonderful Tourism Volunteers are a dedicated and passionate group of ambassadors who have a crucial role in welcoming visitors to our region and promoting our Members. 2017-18 VOLUNTEER AMBASSADORS Capricorn Enterprise would like to acknowledge our wonderful volunteers for their enormous commitment to our tourism industry. Below is a list of our 2017/18 Volunteers and the year they commenced at the Capricorn Coast Visitor Information Centre in Yeppoon: Anne Sargent (Sep 2004) Bev ‘Chick’ Gully (June 1999)
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VISITOR CENTRE
DAYS OPEN
Bev ‘Gillo’ Gilligan (Dec 1990) Bev Dundas (Sep 2017) Charlotte Scott (Aug 2017)
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Denise Williams (Jan 2017) Elaine DeClouett (Aug 2015) Gerald Colvin (June 2007)
PHONE ENQUIRIES
Greg Thomas (Sep 1999) Inge Pedersen (July 2014) Jean McNae (Dec 2010) Jenny McDiarmid (Aug 2011) Libby Howlett (July 2015) Linda Snowball (Feb 2016) Lyn Black (July 2014) Marianne Reich (Dec 2009) Michele Byrnes (Feb 2017) Nita Williams (Jan 2016)
LO!
HEL
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VISITORS WELCOMED
Neil McDiarmid (Aug 2011) Pam McCosker (Apr 2012) Robert Clegg (Mar 2017) Robyn McIntyre (June 2009) Ros Lehmann (Aug 2016) Sandra Buttery (Feb 2008) Sharon Scott (Feb 2015) Sheila Kop (Feb 2015) Susan Saxby (Jan 2016) Vicki Cooke (Mar 2016) Zach Pratt (Nov 2017) Catherine Bryan (2017)
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6,500 VOLUNTEER HOURS
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I have visited many Information Cenres, some are a waste of time but this one is 10/10! Excellent, well informed staff and very helpful. Visitor from ACT - January 2018
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Members 2017/18
Alphabetical Order
CORPORATE Central Highlands Regional Council CQUniversity Australia Ergon Energy Corporation Limited Ian Weigh Toyota Livingstone Shire Council Stanwell Corporation Limited
PLATINUM Bendigo Bank Gibb Group Great Keppel Island Hideaway Cassidy Hospitality Group (Empire & Edge Apartment Hotels, Edge Restaurant)
GOLD Aurizon Beef Australia Ltd Central Queensland Hospital and Health Service District JM Kelly Management Pty Ltd Keppel Bay Marina Korte’s Resort Pat O’Driscoll Real Estate Queensland Linen Services P/L Rockhampton Grammar School SMW Group Stockland Rockhampton Tower Holdings Yeppoon Accommodation (Salt Yeppoon, Echelon, Beaches on Lammermoor)
SILVER AECOM Australia Pty Ltd Big 4 Capricorn Palms Holiday Village Bronsan Pty Ltd Calibre Consulting Pty Ltd Capricorn Caves Cardno (QLD) Pty Ltd Coal Train Australia Discovery Holiday Parks Rockhampton Discovery Parks Coolwaters Yeppoon Erusa Pty Ltd/WER Pty Ltd (Gallery Apartments)
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Evans Edwards & Associates Hopkins Brothers Holcim Australia Pty Ltd (Humes, Concrete & Quarry) iAssist Keppel Bay Sailing Club Laing O’Rourke Leichhardt Hotel Oak Tree Retirement Group Rosslyn Bay Resort Small Business Solutions Takarakka Bush Resort Thomo’s Betta Home Living Travelodge Rockhampton Woollam Constructions
BRONZE 4Tel Pty Ltd Allroads Almost Anything Web & Graphic Design Best Western The Stirling Rockhampton Capconnect Capricorn Sandstone Quarries Capricorn Survey Group (CQ) Pty Ltd Capricornia Newspapers Ltd Central Park Motel Central Queensland Indigenous Development Ltd City Printing Works Commonwealth Bank Rockhampton CQFibreglass Direct Pty Ltd CQG Consulting Curtis Ferries Pty Ltd Diocesan Catholic Education Office Ecoslice Pty Ltd Emerald Cabin & Caravan Village Endeavour Inn Freedom Fast Cats Glenmore Palms Motel Great Keppel Island Holiday Village Great Western Hotel Hartecs Group Henderson Park Farm Retreat Herron Todd White Hutchinson Builders JRT Civil Pty Ltd Kennas Chartered Accountants & Financial Services Keppel Konnections Koorana Crocodile Farm Lady Elliot Island Eco Resort Mad Dog Productions
Myella Farm Stay Paradise Lagoons Campdraft Association Inc Permc Pty Ltd Piranha Insurance Agencies Pty Ltd Powers Accountants and Advisors Pumpkin Island Quality Regent Hotel Rockhampton Queensland Rail Travel Rees R & Sydney Jones Regional Insurance Brokers (CQ) Pty Ltd Resource Consulting Services Pty Ltd RMS Engineering & Construction P/L Robert Harris Rivett Lawyers Rockhampton Riverside Central Hotel Rocky Bowl and Leisure Centre Suncorp Metway Tanby Garden Centre The Caves Quarry CQ Pty Ltd The Coast Motel The Investment Collective The Pearl Resort & Residences The Strand Hotel ThomsonAdsett Tropical Pines Pty Ltd Villa Mar Colina Vink Publishing Ward Operations Pty Ltd Zebra Group Emerald Central Hotel
SMALL BUSINESS SUPPORTER Headricks Lane Heron Island Resort (Aldesta Hotels) Tsuruya Japanese Restaurant @ Real Estate 1770 LARC! Tours A & B Mylec Pty Ltd Adelaide Hills Yeppoon ANZ Rockhampton Artizan Gluten Free Bakery ATM2GO Rockhampton Australian Nature Guides Babsuva Pty Ltd Beachside Caravan Park Bell Park Caravan Park Blue Dolphin Caravan Park Blue Gem Tourist Park Bluewater Property Trust Brittany Lauga MP Budget Car Rental
Byfield Cabins on Waterpark Creek Byfield Campstay Cap Coast Home Loans Capella Van-Park Capricorn Appliance Testing Pty Ltd Capricorn Caravan Centre Capricorn Coast Mirror Capricorn Food and Wine Festival Capricorn Helicopter Rescue Service Ltd Causeway Caravan Park Centacare Central Highlands Development Corporation Centrepoint Finance Coastal Funk Cooberrie Park Wildlife Sanctuary Cooper McKenzie Marketing Pty Ltd Crave Surf Industries CT Harris & Co Denison Boutique Hotel Dreamtime Cultural Centre Driftwood Motel and Holiday Units Emu Park Holiday and Accommodation Emus Beach Resort Ferns Hideaway First Class Accounts - Rockhampton Fisherman’s Beach Holiday Park Fitzroy Basin Association Inc Footlights Theatre Restaurant Funtastic Cruises Gardens Tearooms Gemfest Festival of Gems Get Logo’d Gracemere Surveying & Planning Consultants Pty Ltd Gumnut Glen Cabins Gypsy Lane Heli-central Pty Ltd Hogs Breath Cafe Rockhampton Hop to it Pre-booked Transfers Indigo Gold Pty Ltd JAL Demolitions & Asbestos Removal Johnson’s 4wd Repair Shop Kenrose Park Keppel Coast Arts Council Keppel Water Sports Little Johnny’s Tours Lure living M & M Sapphires Megalomania Bar & Bistro Michelle Landry MP Miners Heritage Walk-In Mine Mount Morgan Promotion and
Development Inc. Mt Hay Gemstone Tourist Park New Royal Hotel Rubyvale Nob Creek Pottery Pacific Properties Qld Pty Ltd Paint Place CQ Pie Alley Blues Pty Ltd Pigglettoes Pty ltd Pine Beach Hotel Motel Pinz “N” Thingz Plumtree Store Poinciana Tourist Park Professionals Real Estate Emu Park ProfitAbility Virtual Assistance Qld Master Builders Association Ray White Real Estate Yeppoon Riverside Tourist Park Rockhampton Business Machines Rockhampton Helicopters Rockhampton Leagues Club Ltd Rockhampton Serviced Apartments Rosslyn Bay Fisherman’s Market Rosslyn Bay Kiosk Rubyvale Gem Gallery Sail Capricornia Sail Inn Motel Saleyards Distillery Saunders Havill Group Smithsons Communications Pty Ltd St Brendans College Stranded Beach Stay Sun Palms Hotel Motel Sunlover Lodge Surf Lakes Holdings Surfside Motel TMC Tours Trevor McMaster Refrigeration Vue Wine Bar & Restaurant Western Gateway Motel Westpac Bank Whisk Yeppoon Yellow Cabs Australia (Rocky) Yeppoon Beach House Yeppoon Golf Club Inc Yoonthalla Pty Ltd Youngs Bus Service Beachfront Zilzie Holiday Homes
ASSOCIATE Archer Park Station and Steam Tram Museum Around the Corner Creative Ashton Engineering Pty Ltd Bob Pleash BP Gracemere Bundaberg Enterprise Centre Ass. Inc Business Class Limousines Capella Pioneer Village Inc Central Queensland Military & Artefacts Museum designandarchitecture Digitalrez Australia Emu Park Historical Museum Society FMSTUDIOS Fun Over 50 Pty Ltd Keppel Bay Shell Club Inc. T/a Shell World Yeppoon Leanne Smith Civil Celebrant Marlborough Historical Museum Mount Morgan Historical Museum Muggachinno’s Nathan White Images Nextra Capricorn Newsagency Old Rainworth Fort Paint Pot Gallery pH7 Consulting Rubyvale Progress Association Inc. The Gallery Fine Arts Society The Mill Gallery Wavelengths for Hair While Away Bed & Breakfast Yeppoon Coastguard Yeppoon Community Markets
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CAPRICORN ENTERPRISE ABN: 72 142 612 280
15 East Street, Rockhampton Queensland, 4701 Australia P 07 4927 2055 E admin@capricornenterprise.com.au W www.capricornenterprise.com.au www.capricornholidays.com.au
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