Capricorn Enterprise Annual Report 2018/19

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Facilitating Future Prosperity


CAPRICORNENTERPRISE.COM.AU Capricorn Enterprise Annual Report 2018/19


Advancing our dynamic region through collaboration, leadership & support

REGIONAL ECONOMIC DEVELOPMENT Capricorn Coast & Rockhampton Region



Facilitating Future Prosperity

REGIONAL TOURISM Capricorn Coast & Keppel Islands Rockhampton Region Central Highlands


Our Role & Regional Priority Initiatives 4 Message from the Chair & CEO 6 Board of Directors 8 Management Committees 9 Our Members - Networking 10 Our Staff 12 Advocacy - Regional Economic Development 14 Major Projects - Regional Economic Development 18 Tourism Marketing - Consumer 20

Visual Media Tourism Marketing - Trade Business Support & Industry Development Visitor Services & Volunteers 30 Years of ‘Welcomes’ A Tribute to Ann Augusteyn Introducing ‘Robin’ the Reef Roamer Members 2018/19

Capricorn Enterprise Annual Report 2018/19

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Our Role Business Support & Development

Destination Marketing



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Tourism & Visitor Servicing

Investment Attraction

Our Priority 1 2 3 4 5 6 7 8

INITIATIVES I 2016 -2020

MULTI USE CENTRE: Convention Centre & Stadium Facilities Option 1 I Major facility co-location a convention centre and multi sport centre Option 2 I A Staged Facility Option 3 I Smaller opportunities (i.e. stand alone convention centre in Rockhampton and/or Yeppoon)

INCREASED REPRESENTATION: State & Federal Government Increase representation of State and Federal government agencies in the Capicorn Coast and Rockhampton Region

GROWING CENTRAL QUEENSLAND Phase 1 I Rookwood Weir, Fitzroy River Phase 2 I Agricultural Infrastructure to support the water infrastructure

UPGRADE ROCKHAMPTON REGIONAL AIRPORT Stage 1 I Freight Handling (i.e. cold storage) Stage 2 I Increased Military presence (hard stand facilities) Stage 3 I Dedicated facilities for international capability (quarantine/customs)

HEALTHY COMMUNITIES 1 I Allied Health clinic stage three at CQUniversity 2 I Aged Care resort facilities

IMPLEMENTATION: CAPRICORN DESTINATION PLAN Implementation Capricorn Destination Tourism Plan (DTP) 2014-2020 Our ‘Hero Experiences’ are: 1 I Southern Great Barrier Reef 2 I Carnarvon Gorge & Natural Wonders 3 I Caves & Fossicking 4 I Regional Specialties & Culinary Delights

IMPLEMENTATION: THE NORTHERN AUSTRALIA ALLIANCE Capricorn Coast and Rockhampton Region to be recognised as the eastern gateway to Northern Australia

FOCUSSING ON THE DIGITAL ECONOMY 1 I Supporting the Capricorn Coast’s Digital Strategy 2 I Supporting the Rockhampton Region’s Smart City Initiative

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In the past year, visitation in both the business and holiday sectors have continued to show strong growth right across the Capricorn region reflecting the diversity of our thriving mining resources, health, education and agricultural sectors. Whilst other sectors are yet to respond to the upward trends, confidence in the region is strong with opportunities in tourism, retail and residential construction.

Facilitating Future Prosperity

A Message


We can be collectively proud of our achievements during 2018/19 and as Capricorn Enterprise enters our tenth year of operation since July 2010, our Organisation, our Partners, Stakeholders and You, our Members, can be justifiably proud of our ongoing collaborative efforts! Visitors to the Capricorn region (Capricorn Coast, Rockhampton Region, Central Highlands) have grown from 958,000 year ending December 2010 to 1,237,000 year ending December 2018, an increase of 29.1%, with visitor nights increasing from 3,759,000 to 5,128,000, an increase of 36.4% since Capricorn Enterprise was formed. Despite the effects of the GFC in 2007-08, the major flooding in 2010-11 across our entire region (particularly Rockhampton and Emerald), TC Marcia in February 2015, major resort closures due to ageing infrastructure in February 2008 and August 2016, the cyclical nature of the mining resources sector, and most recently the severe bushfires that threatened much of CQ including Carnarvon Gorge and the Capricorn Caves in November last year, our region has welcomed significant public and private sector investment, particularly over the past seven (7) years. Significant investment in hotel/apartment complexes in our cities and towns across the region, as well as major highway flood mitigation, along with the opening of industrial land, riverfront and foreshore redevelopments has occurred, with in excess of $3.6 billion worth of major projects in Defence, Renewables and Infrastructure approved or underway. Population has increased, unemployment rates are decreasing, and business numbers are improving, which are all signs of a positive decade ahead. Capricorn Enterprise has played its part and will continue to play its part in helping to shape the future of the region as your tourism and economic development organisation. We represent our business and industry membership with one consolidated voice to all levels of government, particularly when lobbying for major Regional Priority Projects. The most recent example of this success, was the $20 Million commitment from the Federal government to help construct the Keppel Bay Convention Centre and Sporting Hub by the Keppel Bay Sailing Club in Yeppoon. In the past year, visitation in both the business and holiday sectors have continued to show strong growth right across the Capricorn region reflecting the diversity of our thriving mining resources, health, education and agricultural sectors. Whilst other sectors are yet to respond to the upward trends, confidence in the region is strong with opportunities in tourism, retail and residential construction.

Continued focus in our Economic Development team in facilitating business to business connections with Defence Primes, Tier Ones, project proponents and major contractors to ensure the best possible opportunities for local business across industries has been outstanding. As a result, Capricorn Enterprise has entered into a formal contract arrangement with Construction Skills Queensland to focus on the skills requirements to meet demand in our region over the next decade. Our regional tourism partnership under the Southern Great Barrier Reef destination brand continues to gain momentum and our broader partnership with the Great Barrier Reef regions and Tourism and Events Queensland has allowed us to participate with limited funds in direct overseas marketing campaigns. Tourism highlights for the year include a brand new leisure website, a record number of visual media pieces and our destination included in stand alone itineraries with key tourism trade partners. In December 2018, we celebrated the 30th Anniversary of the Capricorn Coast Visitor Information Centre at our Annual Industry Celebration Night. It also marked the 30th Anniversary of the Capricorn Caves, owned by well known and loved tourism industry leader Ann Augusteyn who sadly passed away in October 2018 whilst travelling overseas. This Annual Report includes tributes to both our dedicated volunteers (past and present) and celebrates Ann’s incredible legacy and contribution to our tourism industry. As we reflect on the 2018/19 year, our dedicated Capricorn Enterprise team of professionals are also passionate locals who truly enjoy our daily interactions with Members and stakeholders, for the benefit of all.

Mary Carroll Chief Executive Officer

Derek Lightfoot Chairman

Capricorn Enterprise Annual Report 2018/19


Our Board

OF DIRECTORS I 2018 -2019

Derek Lightfoot Associate Member

Bob Pleash Associate Member

Max Hogan Ergon Energy

Narelle Pearse CQUniversity

Helen Schweikert

Cr Nigel Hutton




Cap Coast Home Loans

Chris Harris C.T. Harris & Company

Livingstone Shire Council


During 2018/19 Capricorn Enterprise was a Member of:

Capricorn Enterprise liaised/partnered with:

• Regional Tourism Organisation (RTO) Network Queensland

• Tourism and Events Queensland (TEQ)

• Chamber of Commerce & Industry Queensland (CCIQ)

• Local and State government departments

• Queensland Tourism Industry Council (QTIC)

• State and Federal Ministers and Shadow Ministers

• Queensland Resources Council (QRC)

• Central Highlands Development Corporation (CHDC)

• Caravanning Queensland

• Gladstone Area Promotion & Development Ltd (GAPDL)

• Queensland Master Builders

• Bundaberg Tourism

• Australian Industry Defence Network (AIDN)

• Mount Morgan Promotion & Development (MMPAD)

• Australian Institute of Company Directors (CEO – MAICD) • Fitzroy Basin Association (FBA)

• Northern Australia Alliance (Capricorn Enterprise, Townsville Enterprise Ltd, Advance Cairns, NT Chamber of Commerce, Karratha District Chamber of Commerce and Industry, Broom Future Alliance, GW3)

• RACQ (Royal Automobile Club of Queensland)

• Capricorn Chamber of Commerce (CCC)

• REIQ (Real Estate Institute of Queensland)

• Stanwell Community Partnership Fund

• ATEC (Australian Tourism Export Council)

• Gladstone Engineering Alliance (GEA)

• QICA (Qld Information Centre Association)

• Resource Industry Network (RIN)

• Board Member – Home Support Association

• Construction Skills Queensland (CSQ)

• Volunteering Queensland

• CQUniversity R’ton Region Engagement Committee • NDIS Carers Qld Community Capacity Building and Inclusion Group (CCBIC) • QLD Local Content Leaders Network (QLCLN) 8

Heather Peirano Piranha Insurance

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I 2018-2019




Darren Smith FCA Kennas Chartered Accounts

Dennis Bryant Master Builders

Amanda Hinton Capricorn Caves

Wayne Litherland Babsuva Pty Ltd

Eloise Chaffers Great Keppel Island Hideaway

Chris Harris CT Harris & Company

Zac Garven Cassidy Hospitality Group

Wayne Litherland Babsuva Pty Ltd

Prue Saxby Indigo Gold Colin Strydom Design + Architecture Jason Spence iAssist Desley Cowley Oaktree Village Rockhampton

Paul Thompson Central Highlands Development Organisation Lisa Lilleboe Sail Inn Yeppoon Brett Bacon Livingstone Shire Council

Carl Carter Cooper McKenzie Marketing

Julie Strudwick Keppel Bay Sailing Club

Brett Bacon Livingstone Shire Council

Brad Korte Kortes Resort Beau Thomas (until July 18) Tobe Entertainment

Previous Members:

Ann Augusteyn (until Oct 18, RIP) Capricorn Caves Debra Howe Livingstone Shire Council (until Dec 18)

QRC is proud to have Capricorn Enterprise as our regional partner. We see firsthand the great work that the organisation does in ensuring that the region is always well represented in Brisbane, especially in 1 William Street. For a small regional team, Capricorn Enterprise punch well above their weight. We really value their ongoing contribution to the Queensland Local Content Leaders’ Network. We’d urge every business in the region to get involved. Support the organisation that promotes your region and join Capricorn Enterprise. Ian Macfarlane | Chief Executive Queensland Resources Council – November 2018 Capricorn Enterprise Annual Report 2018/19


Our Members


Capricorn Enterprise provides an independent voice on behalf of our members and stakeholders across a broad range of industries. We connect like minded people, provide marketing opportunities and assist to maximise business exposure to regional, state, national and international opportunities. NETWORKING & BUSINESS EVENTS


Over the past 12 months, Capricorn Enterprise has held 25 members events with over 750 attendees. These events are a great platform for members to become directly involved in key discussions impacting the future of the region. Members Networking Nights are an excellent opportunity for members to share information and make new contacts. Functions are held approximately every 8 weeks at a different member’s venue each time. Thank you to the Members who have hosted our Networking Nights in 2018/19: • Keppel Bay Sailing Club (July 2018) • Rocky Bowl and Leisure (Aug 2018) • Quality Regent Hotel Capricorn Enterprise AGM (Sept 2018) • Emu’s Beach Resort (Oct 2018) • Pigglettoes & Monkey Pig Brewery (Nov 2018) • Henderson Park Farm Retreat Industry Celebration Night (Nov 2018) • Great Western Hotel (January 2019) • Oshen Apartments (May 2019)

COMMUNICATION WITH MEMBERS Communication with members continues to be top priority. Capricorn Enterprise’s weekly e-news ‘Inside Capricorn’ remains consistent with readership and provides members with critical updates and opportunities. There were 72 email and newsletter opportunities sent to members in 2018/19.

INDUSTRY CELEBRATION NIGHT Capricorn Enterprise’s second Industry Celebration Night was held in November 2019 and again honoured the Organisation’s Members who had been in business for 20 years or more. We also celebrated the 30th Anniversary of the Capricorn Coast Visitor Information Centre, honoured our local legends (Anna Daniels, Thomas Busby and Jeremy Marou). We also acknowledged our top scoring (100/100) Best of Queensland (Pilot Program) recipients.


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MEMBER EVENTS WITH 756 ATTENDEES Capricorn Enterprise Annual Report 2018/19


Our Staff

I 2018 -2019

Mary Carroll Chief Executive Officer & Company Secretary

Neil Lethlean Regional Economic Development Manager

Kerry Kerr Tourism & Marketing Manager (PART-TIME)

Krista Brown Senior Marketing Executive (2.5 DAYS P/W)

Heather Congram Marketing Executive

Alyssah Anderson Marketing Officer (3 DAYS P/W)

Carmel Humphries Economic Development Project Officer

Leanne Smith Information Centre Supervisor (2 DAYS P/W)

Kathi Perry Information Centre Supervisor (2 DAYS P/W)

Previous Staff

Kayla Walkington Digital Marketing Coordinator (until Sept 18) 12

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Janelle Kerr Financial Controller/ Office Manager


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1 - Regional Tourism Organisation Network QLD with Tourism Minister Kate Jones MP. 2 - CEO Mary Carroll lobbies Deputy Prime Minister Michael McCormack in Canberra for funding of the Keppel Bay Convention Centre. 3 - Northern Australia Alliance attends the annual Northern Australia Statement at Parliament House in Canberra. 4 - Destination Australia Conference in Brisbane 5 - Destination Q Conference 2018, Gold Coast. L2R: Kerry Wilson (Miners Heritage Walk-In Mine, Rubyvale), Heather Congram, Meaghan Scanlon (Assistant Minister for Tourism Industry Development), Mary Carroll (Capricorn Enterprise), Kerry Kerr. 6 - L2R: Julie Strudwick (Keppel Bay Sailing Club), Minister for Training and Skills Development Shannon Fentiman MP, Member for Rockhampton Barry O’Rourke, Member for Keppel and Assistant Minister for Education Brittany Lauga, Deputy Premier and Treasurer Jackie Trad, CEO Mary Carroll.



Capricorn Enterprise Annual Report 2018/19




The advocacy efforts of Capricorn Enterprise are critical to the short, medium and long term prosperity of the Capricorn Region. INFRASTRUCTURE PROJECTS 2018-19 Research reveals that local infrastructure projects exceeding $3.6 billion were scheduled to commence construction or were in design phases during the 2018-19 year. These projects provide significant opportunities for local business/industry in terms of local content in major infrastructure projects including highways, water, energy renewables and defence. Capricorn Enterprise has been and will continue to work closely with project proponents and managers, principal contractors including Tier 1 and Defence Prime Groups, plus local business and industry representatives to maximise local participation and content.


In October 2018, an agreement was reached and documents signed and exchanged between the preferred buyer, a Singaporean/Taiwanese group based in Singapore, Wei Chao Pty Ltd Singapore, and current leaseholder Tower Holdings for 970.9 ha of development approved land on the island, subject to State and Federal Government requirements. Current development approvals for the island include a 250room beachfront hotel, 300 luxury apartments, 285 luxury villas, 9,000sq m of retail shops and a 250-berth marina. The airstrip also has approval to be extended from the current 800 metres to 1.5 kilometres, which would substantially improve visitor capacity by enabling jet airliners to land, with the potential for direct flights to Sydney, Brisbane and Cairns. In November 2018, Isabella and CK Wei and their family members (daughter Naomi and son Victor, sister Phileen and fiance Andy Tsang), and business partner Candy Yuan, spent a Sunday afternoon on Great Keppel Island to meet with Wopparaburra Elders as well as meet with all local island residents and business owners. [See IMAGE 3 & 6] By June 2019, the Department of Natural Resources and Mines (DMRM) advised they have not been able to progress an assessment for any new lessee for the GKI Resort leases.


The proposed EIS has been granted a 12 months extension.

NORTHERN AUSTRALIA ALLIANCE Capricorn Enterprise is part of the Northern Australia Alliance, launched in 2015, working collaboratively to act as catalysts to help shape and promote communities and development across Northern Australia. Activities include: • Attended and co-op funding towards Annual NAA cocktail function at Parliament House in Canberra Nov 2018, and • Attended Infrastructure Australia – Office of Northern Australia 2019 • Australian Infrastructure Audit Roundtable 10th Dec 2018 14

Facilitating Future Prosperity


The Lower Fitzroy River Infrastructure Project Environmental Impact Statement (EIS) process was completed and approved with conditions in February 2017. The independent assessment of the $352M Rookwood Weir proposal was made public in January 2018. Both the Federal Government and State Government have committed to support the construction of the Weir. Capricorn Enterprise has continued to work with the project proponents to inform the region of the opportunities presented by this project. At the 8 November 2018 Major Projects Forum, Mitch Carr (Project Director – Rookwood Weir) Sunwater provided an update on the Rookwood Weir and its opportunities. Download his presentation from our website.

DEFENCE - INDUSTRY LIAISON Capricorn Enterprise continues to liaise with the defence industry and major project proponents for the Shoalwater Bay Military Training Area and the Australia-Singapore Military Training Initiative Facilities Project to ensure local businesses and industry maximise their opportunities to be involved. Industry Forums were conducted on July 12th, August 3rd (Industry Alliance Meeting), October 10th, and November 8th (as part of Capricornia Major Projects industry Forum), Feb 22nd (Major Projects/Industry Consultation), March 19th (Project Update) with Assistant Minister for Defence David Fawcett. Laing O’Rourke industry consultations across region 22nd – 24th May.

QUEENSLAND LOCAL CONTENT LEADERS NETWORK This innovative project is designed to maximise opportunities for local businesses in supplying to development proponents. The strong partnership of regional local government, industry and economic development members meets regularly to achieve positive local content outcomes in upcoming projects. Meetings attended on 24th August, 22nd Nov, 15th Feb, 24th May. Hosted by Qld Treasury, QRC; North Qld Bulk Ports Corp; and ADANI.

CONSTRUCTION SKILLS QUEENSLAND PARTNERSHIP CSQ is an independent industry-funded body supporting employers, workers, apprentices and career seekers in the building and construction industry. Capricorn Enterprise is working with CSQ as Industry Skills Co-ordination to address the potential shortfall in construction workers in the region as a consequence of the major projects coming online in the region. Two meetings of the CQ Major Projects Workforce Alliance have been conducted reviewing the potential for the promotion of new workers (including Apprentices and Trainees) plus reviewing Training Needs Analysis (TNA) and Project Training Plans to identify training and skills development needs. [See IMAGE 2, 4 & 5]







Capricorn Enterprise Annual Report 2018/19




KEPPEL BAY SAILING CLUB CONVENTION CENTRE Capricorn Enterprise played a key role in helping to achieve the $20Million federal government funding commitment for the Keppel Bay Sailing Club (KBSC) Convention Centre and Sporting Hub from the Federal government. Capricorn Enterprise commissioned the Business Case on behalf of the KBSC which was key to the project achieving all other necessary design elements (KBSC has led this project). Meeting with Deputy Prime Minister in Canberra last Nov 2018, followed by a number of meetings and phone calls by CEO directly with the Deputy PM Michael McCormack and Member for Capricornia Michelle Landry. The announcement was made on Easter Monday 22nd April at the Keppel Bay Sailing Club. [See IMAGE 3]

CHAIRMANS BOARDROOM LUNCHES Under the Chairmanship of Derek Lightfoot, 2019 has seen the revival of the Chairman’s Boardroom Lunch Series with two Lunches hosted during the first half year. [See IMAGE 1] The February 14th Chairman’s Boardroom Lunch focused as an Official Congratulations, Welcome and Introduction for the recently appointed CQUniversity’s new Vice-Chancellor and President - Professor Nick Klomp and his wife Sue. Professor Klomp, formerly the Deputy Vice-Chancellor Academic at the University of Canberra replaced Professor Scott Bowman as the Universities Vice-Chancellor. Relocating to the region early 2019, one of Professor Klomp’s initial commitments was to “visit as many of the University’s State and Regional facilities in his first 100 days as possible”. Following her successful re-election at 2019 Federal Election (May 18), the June 12th Chairman’s Lunch hosted Michelle Landry MP – Member for Capricornia – acknowledging her third successful election following on from her 2013 and 2016 successful elections as the Member for Capricornia. Michelle outlined her vision and commitment to not only the Electorate of Capricornia, but also to the broader CQ Region.

OTHER ECONOMIC DEVELOPMENT ACTIVITY • Small Business Support -via Small Business Solutions and others. • Regional Employment Roundtable (10 July) • RING Business Network (Sept 7th) - presented • ANZ Business Breakfast (Oct 10th) - presented • METS Export Trade Breakfast (Oct 15th) • Safe work Breakfast (Oct 25th) • Presentation to Master Builders Assn Industry Briefing (Jan 11th) • Future of Work Consultation – Jobs Qld (Mar 5th)


Facilitating Future Prosperity


Economic Report: A comprehensive economic report for the Capricorn Coast and Rockhampton Region, updated biannually, including statistical data regarding population, employment, business, industry, housing, education and transport. An infographic summarising the report provides a snapshot of the region; both of these documents are available online. Local Government Areas: Livingstone and Rockhampton profiles are updated biannually together with a summary infographic. These reports are available on request. Regional Profile & Statistics: Short reports providing informative statistics about the Capricorn Coast and Rockhampton Region including detailed demographic analysis, climate, dwellings and labour force data. Available online and updated biannually.

Data on Request Capricorn Enterprise provided statistical data on request for members and media, investors and businesses, local government and state agencies as well as providing advice on how to locate, interpret and present data. Available data included: Australian Bureau of Statistics (ABS): Census data is available for suburbs, local government areas, regions, states and commonwealth while other statistical data is also available for different areas. Produced tables comparing areas. Regional profiles: Produced detailed profiles for customised areas using the Queensland Government Statistician’s Office (QGSO) portal. Profiles included comparison areas to inform project work, grant applications and community organisations. Regional database: Produced specific data tables for Statistical areas within Queensland. The QGSO database provides data from various sources including the ABS, Rental Tenancy Authority, Department of Natural Resources and more. Investment briefs: Brief reports tailored to specific areas or industries produced as required by members, investors and businesses.

CQUNIVERSITY INDUSTRY RESEARCH OPPORTUNITY Nov 9th, projects include: Industry Capability, Projects Local Content, Labour force analysis including skills assessment

LIVINGSTONE SHIRE COUNCIL PROJECTS Engagement with LSC Strategic Growth Team and Consultants on projects including: Industry Mapping Study, Gibb Group re Homemakers Centre Stage 1, Directors of ALL industries on their forward development strategy. [IMAGE 2] St Ursula’s ‘Communications to Careers’ Day


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Capricorn Enterprise Annual Report 2018/19


Major Projects

In 2018-19 infrastructure projects worth in excess of $3.6 Billion have been gearing up across the region encompassing Livingstone and Rockhampton Regional Council areas generating unprecedented opportunities for regional business and local workforce. Whilst commitments have been made in respect to local industry participation on many of these projects (ranging from 65% up to 80% local content), Capricorn Enterprise’s overall challenge is ensuring that industry are suitably qualified and demonstrate a competitive edge. Opportunities for local industry are at the forefront of Capricorn Enterprise’s strategy to maximise local industry participation and content.

CAPRICORNIA MAJOR PROJECTS FORUM November 8th 2018. The 2018 Capricorn Enterprise Major Projects Forum was the premier project forum in the region highlighting projects. With over $3.6 billion to be invested in the local area over the ensuing five years, 2018’s Forum highlighted the extent of many of these projects, their timelines for delivery and importantly how regional business and industry groups can engage. In excess of 200 industry/ business representatives attended the Forum to be informed of major projects including Defence, Resources and General Infrastructure, with speakers from Carmichael Mine, Rail and Port Project (ADANI), ADF Shoalwater Bay Military Training Area Projects (FKG and Laing O’Rourke), Minerals Council of Australia, Queensland Resources Council, Department of Natural Resources, Mines and Energy, Clean Energy Finance Corporation, Lacour Energy and SunWater Ltd. [See IMAGE 1]

MAJOR PROJECTS INDUSTRY CONSULTATION Consultation (Feb 22nd) – Capricorn Enterprise hosted seven (7) Major Contractors responsible for delivering $3.6 Billion worth of Major Projects. Participants shared project information which provided a greater understanding of all Projects, their critical timelines, scope of works, key milestone indicators, supply chain and primary industry engagement requirements. [See IMAGE 2 & 3]

CAPRICORNIA SKILLS HUB With an emerging shortfall of between 3000 and 3500 jobs (excluding workforce requirement for the ADANI Project), developing the Skills Hub will be critical for not only new and emerging workforce requirements but all local Workforce requirements across all business/industry sectors. CQUniversity endorsement secured June 12th. Lobbying for funding for the establishment of a Capricornia Skills Hub.

REGIONAL HIGHWAY PROJECTS Bruce Highway – Northern Access Upgrade – duplication of approx. 4.9km between Yeppoon Road intersection and 18

Facilitating Future Prosperity

Terranova Drive ($121M). Liaising with Project Managers McIlwain/SGQ JV. Rockhampton to Gracemere Duplication – duplication of the Capricorn Highway ($75M) between the Yeppen Roundabout and O’Shanesy Street (Gracemere). Liaising with managing contractors, Fulton Hogan / SMEC. An additional $64Million has been committed by the Federal Government to upgrade the Yeppoon to Rockhampton road.

ROCKHAMPTON RING ROAD This $1 billion dollar project now fully funded with $800 Million Federal government and $200 Million State government announced in the two respective budgets.

CAPRICORN INDUSTRY GROUP The Capricorn Industry Group (CIG) was formed to acknowledge the importance of industry collaboration together with maximising emerging local procurement opportunities across $3.6 billion projects. [See IMAGE 4] Comprised of Capricorn Enterprise Industry Members, CIG is focused to: a) maximising local industry participation and content b) upgrading the capability of local business and industry groups c) providing regular networking events to benefit Members d) hosting Industry briefings by Major Project Proponents / Managing Contractors to secure current and updated Project information. Capricorn Enterprise acknowledges the support of its industry Members in the formation of the CIG, including: Laurence Stitt (Rsured), Chris Bloxsom (Butler Partners), Frank Humphreys (SMW), Tony Hopkins (Hopkins Bros), Graham Sheppard (JRT), Michael Davies (AMCOR) and Stephen Farrington (Holcim). Following consultations with representatives from the area’s larger industrial businesses, a formal breakfast meeting, hosted by Capricorn Enterprise, was conducted on Friday August 3rd at the Strand Hotel Yeppoon. 32 representatives from Industry across the LSC / RRC area attended to discuss the formalisation of a major industries alliance. Networking Meeting Dates: October 18th – Facilitated by Robert Ritchie of Positive Difference to determine an operational strategy to take advantage of local industry participation in regional projects, including: Terms of Reference (ToR), Structure, Engagement Strategy, Local Industry Capability and Lobbying. March 29th – Industry Networking Lunch – Korte’s Resort Formation of Capricorn Industry Group and development of the ToR. Meetings held April 5th and June 28th.


I just wanted to pass on my big congratulations on yesterday’s Major Project Forum – WOW! After being away and living in Gladstone for 10 years (albeit still keeping a close eye on Rocky), what an exciting time we have ahead of us. I’ve been involved in a few of these types of events in a previous life, but can I congratulate you on the depth and diversity of speakers – the segmenting of sessions into like topics was also very well done. Each presentation hit the mark with content very relevant, but also gave the audience a great (and transparent) insight into each of the projects on our doorstep. I also really enjoyed hearing Mary’s update on the progress Capricorn Enterprise has made in achieving the region’s Priority Initiatives – as we all know, success in achieving these initiatives is a long process, and I totally agree with comment on the day re patience! The region has much prosperity on the horizon (in fact it’s a lot closer than that), and reinforces my views and the Directors of Cooper McKenzie Marketing, to establish a full time presence in Rockhampton – a place I’m still proud to call home. Again, a huge congratulations to Neil, Mary and the entire team, and my sincere apologies for having to exit quickly after the close – unfortunately work was calling!

Carl Carter | Cooper McKenzie Marketing – November 2018




Capricorn Enterprise Annual Report 2018/19


Tourism Marketing


To harness growth in key market segments Capricorn Enterprise is strongly focused on inspiring consumers to visit our region through showcasing the destination’s hero experiences through varied digital and traditional mediums. Capricorn Enterprise’s marketing mix includes destination social channels and websites distributing engaging content, traditional media partnerships, printed visitor information collateral, and working with travel influencers; targeting market segments and geographic areas that extensive research has identified as integral for growth.

VISITATION OVERVIEW Alongside increased visitors through the business market, the Capricorn Region has also seen a large increase to holiday makers choosing Capricorn Coast, Rockhampton or Central Highlands as their destination. Of the 2.2 million total domestic visitors to the Southern Great Barrier Reef (SGBR), Capricorn played host to more than half, welcoming a total number of 1.23 million visitors, a 24.6% increase on the previous year. From the Keppel Islands to the Central Highlands, the spend per night ($141) is reflected in an increase average length of stay of 4.4 nights, with overall expenditure in the Capricorn Region totaling $616 million (up 11.7%). Our average length of stay in Capricorn for domestic visitors is showing strong growth at 18.5% increase from the previous year. The SGBR region continues to see record levels of visitation with a 9.3% total increase over the past 12 months. Tourism Research Australia (TRA), National Visitor Survey Data year ending March 2019.

MARKETING COLLATERAL Brochures available at all Accredited Qld Visitor Information Centres, at selected intra and interstate consumer travel shows, and in region at Yeppoon Visitor Information Centre, throughout local tourism businesses, and on Our current suite of collateral includes: 2018/19 Official Capricorn Coast Lifestyle and Visitor Guide (also an e-book on-line) received incredible complements. 30,000 copies printed– distributed by Yeppoon VIC to accommodation houses on Capricorn Coast, Rockhampton and mailed to targeted enquiries, to extend length of stay and visitor distribution. [See IMAGE 3] Southern Great Barrier Reef Destination Guide 2019/20 project managed by Capricorn Enterprise – 50,000 copies printed (100 pg brochure) – e-book highly sought after particularly interstate and international Tourism Trade partners, Tourism and Events Queensland, Tourism Australia. Distribution throughout Accredited VIC Network in Qld and Northern NSW, at all consumer travel shows attended. Also loaded online with Capricorn, SGBR, TEQ, RACQ websites. [See IMAGE 4] 20 Facilitating Future Prosperity

GBR Drive Brochure – The Ultimate Guide to Driving the Great Barrier Reef (7 GBR RTO collaboration) – focussing on the Pacific Coast Way Great Keppel Island Map – continues to be popular (printed and on-line) – was developed by Capricorn Enterprise Capricorn Coast Street Directory – stored at Yeppoon VIC and provided to Members of Capricorn Enterprise for free distribution Themed Visitor Trails - available on [See IMAGE 1]

CONSUMER SHOWS Caravan and Camping Consumer Shows [See IMAGE 2]

SGBR booth on Queensland stand (partnership with TEQ and Caravanning Qld) - manned by RTO staff and volunteers. Visitation to shows by families is increasing, with traditional retirees continuing to be a major target during winter months Melbourne – 20-25 Feb 2019 – Attendance 49,447 visitors Sydney – 30 April - 5 May 2019 - Attendance 53, 242 visitors Brisbane – 5-10 June 2019 - Attendance 40,000 visitors aprox Whilst not manned in person, SGBR destination guides also sent to the following caravan/camping shows due to our Caravanning Qld Annual Membership/Partnership: • Adelaide 13-17 Feb 2019 – 26,873 visitors • Gold Coast 1-3 March 2019 – 14,821 visitors • Perth 20-24 March 2019 – 43,317 visitors • Sunshine Coast 30 August – 1 September 2019 • New Zealand 20-22 September 2019 • Sydney Lifestyle Expo 20-23 September 2019 • Melbourne Leisurefest 3-6 October 2019 • Canberra Lifestyle Expo 25-27 October 2019 • Brisbane Pre-Xmas Sale 31 October – 3 November 2019

BILLBOARDS Billboards promoting Capricorn Coast & Great Keppel Island north of Marlborough (1) Yeppoon Lagoon, Parkhurst (1) Yeppoon Lagoon, 1 entrance to Yeppoon (Capricorn Coast SGBR). Thanks to collaboration with Livingstone Shire Council, the Marlborough sign was reskinned twice (due to Fire damage in Dec 2018). [See IMAGE 5]


Historic Mount Morgan A visit to Mount Morgan is a must. At an easy 40 minute drive from Rockhampton, Mount Morgan was considered one of the most important gold discoveries in the world, and the mine was also believed to be the largest open cut gold mine in the Southern Hemisphere. The historic gold mining town was established in 1882, and continued to produce gold, silver and copper for 99 years until the mine was closed in 1981. So we invite you to stay a day or two as there is plenty to do and see! Relive the town’s facinating history on this highlights trail...

1. Mt Morgan Railway Museum & Visitor Information Centre

2. Private Victor Stanley Jones Suspension Bridge

(Railway Parade, 35 minute drive from Rockhampton) The Railway Museum was built in 1898 and gives visitors an insight into the historic buildings and rail memorabilia. Step into a restored railway carriage and watch a 3D screening of the old history of the ‘rack’ system, used for hauling steam trains up the steep inclines of the Razorback Mountain in the 1800s. Ask our friendly staff for more information on the historic town. Open 9am – 4pm daily. Phone: 07 4938 2312 .

3. State High School

(Central Street, 2 minute drive from Private Victor Stanley Jones Suspension Bridge) The Mount Morgan State High School was erected in 1908 to teach the technical skills and trades of mining. The college became a high school in 1912, when the demand for skilled miners decreased. The High School was Queensland’s first High School and had 127 pupils. The State High School still operates today on the corner of Central and Dee Streets.

(Byrnes Parade, 2 minutes after the Mount Morgan Railway Museum) The Dee River was once lined with a number of Mt Morgan’s famous Swinging Bridges, with the first constructed in the 1890s. Six of these unique bridges were constructed over the Dee River; built to ensure easy access between the town and mine site. Sadly, no originals remain today. A replica can be found, however, across the river connecting Byrne’s Parade to East Street; giving those who cross a feel for the old mining days.

Before departing Mount Morgan be sure to visit “The Big Dam”, the last and largest of seven dams built on the Dee River. The Big Dam, as it is locally known, has always been a favourite picnic area.


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8. The Big Dam


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6.Arthur Timms Lookout

(Pattison Street, 5 minute drive from Masonic Temple) From the Arthur Timms Lookout you get a spectacular view of the town and the mine that was once a mountain. Looking north over the top of town, you can see the Burnett Highway cross the Dee River and head off for Rockhampton. Turn westward until you encounter the Big Stack.

4. Historical Museum


7. Mt Morgan Cemetry 5. Masonic Temple

(Gordon Street, 5 minute drive from Historical Museum) This 1903 Masonic Temple demonstrates the growth and prominence of Mount Morgan in the early 20th century and the spread of Freemasonry throughout Queensland. The temple was erected for 1,500 pounds by the Newman Brothers of Rockhampton, and can be found on Gordon Street.

(5 minute drive from Aurthur Timms Lookout) The town’s cemetery reflects the hard times and numerous disasters that have plagued Mount Morgan over the years. Stories of industrial accidents and disease outbreaks litter the rows of tombstones. The Linda Memorial, located in the cemetery, was erected in 1909 to commemorate the 26 men who died in the mine between 1894 and 1909. The cemetery also contains the Chinese Heung Lew or prayer oven. The cemetery is located just off Coronation Drive.

(Morgan Street, 2 minute drive from High School) Located in the main street of Mount Morgan, the Mount Morgan Historical Museum has an extensive collection of classic pieces and photographs tracing the history of Mount Morgan from its early pioneering days through to the gold rush and settlement period. Open 9am – 4pm daily. Phone: 07 4938 2122

This trail is only a selection of what there is to see and do. For more information visit


Total Visitors to Capricorn Region (Capricorn Coast, Rockhampton Region, Central Highlands combined) 6,000 Total Visitors

Total Nights

Linear (Total Visitors)

Linear (Total Nights)















Capricorn Source: Tourism Research Australia (TRA) National Visitor Survey (NVS) and International Visitor Survey (IVS) Enterprise Annual Report 2018/19



Tourism Marketing


A strong focus was placed on a new digital marketing strategy in 2018/19. The shift from seasonal marketing campaigns to an “ALWAYS ON” approach has allowed Capricorn Enterprise to increase our audience reach. DIGITAL MARKETING OVERVIEW The 2018/19 year saw a strategic and focussed shift from seasonal marketing campaigns towards the continued generation of awareness with significant financial investment via: 1. A focus on an “ALWAYS ON” digital marketing strategy 2. Increased use of storytelling and experience related content 3. An integrated approach of all digital channels leveraging each other.

WEBSITES Visit Capricorn (formerly Capricorn Holidays) A new leisure website was launched in June 2019. The launch campaign aimed to drive traffic to the new site and to develop a mailing list for a new electronic direct mail using a competition holiday giveaway. The one week campaign using social media reached over 200,000 people and drove 7,237 people through to the new website. [See IMAGE 2 & 3]

4. Increased focus on content creation and blogging 1 July 2018 - 12 June 19 = Users: 38,053

Important to note about this strategy: 13 - 30 June 2019 = Users: 9,577

• It is reflective of the direction taken by Tourism and Events Queensland. • Digital marketing is highly measurable in showing ROI This strategy was achieved by: 1. Creation of a new destination website [See IMAGE 2] Change of URL to to be reflective of our social channels and official hashtags. New website developed to enable smarter marketing opportunities across multiple digital platforms. Rational for new website: • Mobile responsive to reflect the increased traffic using this platform to view websites • Aim to use our website like a funnel – direct people from our site to members – can show direct results for members • Be image heavy (rather than text heavy) and showcase the significant upgrades to the region 2. Increased integration of User Generated Content • Utilised influencer content • Influencers can engage their fans and express themselves through authentic and engaging content, which their followers look to for inspiration. 3. Introduction of a structured monthly content plan facilitated the ability to better integrate all digital platforms together. This strategy is proving to be highly successful and will continue to be refined over the coming months. 4. Introduction of a Leisure EDM ( Electronic Direct Mail) As a result of a campaign there were 4,488 subscribers within the first week.


Facilitating Future Prosperity 1 July 18 – 13 June 19 = Users: 41,984

SOCIAL MEDIA FACEBOOK (Leisure) - 11,054 (acquisitions during 18/19 = 2,690) INSTAGRAM - 3,903 (acquisitions during 18/19 = 918) YOUTUBE - Total views July 2019 - 13 June 2019: 10,742 One of the top three performing videos on our Youtube channel is Pumpkin Island, Southern Great Barrier Reef = 1,406 views Increased strategic focus for Visit Capricorn Social channels As part of our overall digital strategy, this focus has allowed us to tap into social listening by following public sentiment on social channels and responding where appropriate. Smarter targeting the different platforms of Facebook and Instagram by trialling different versions of the same content across the two platforms. Bring variety into the types of posts appearing on Facebook and Instagram. Examples include photo posts as well as videos, carousels and blog links Encouraging members to leverage our digital content to support their own social marketing. Outcomes: 1. Significant growth seen across all social marketing metrics. 2. Increased reach and engagement by increasing social media boost spend using a “drip feed” strategy of putting a small amount of budget on every post for the month. [See IMAGE 1, 4, 5, 6]

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Capricorn Enterprise Annual Report 2018/19


Tourism Marketing Digital Marketing cont... 3. Increasing our engagement with followers by replying more consistently and positively to their comments on our social posts. 4. As all social media are now pre-planned, we were able to contact members prior to relevant posts being made live, especially if the social post directly related to their product or operation. Tagging and engaging members in this manner also has the bonus of providing a direct member benefit. Introduction of a structured monthly content plan Facilitated the ability to better integrate all digital platforms together. This strategy is proving to be highly successful and will continue to be refined over the coming months. The introduction of a structured content plan also facilitates the ability to engage with members in our monthly Theme: • July – Humpback Whales • August – Dig The Tropic • September – Food and wine • October – Animals • November – Walking Trails, Outdoors, Bike Trails • December – Secret Swimming Spots • January – Family Fun • February – Fishing • March - Camping and Caravanning • April – Driving, Family Road Trips • May – Swimming, Reef • June - Events Including the introduction of a promotional email footer for Capricorn Enterprise marketing staff that will changes each month to support the content theme.

ADVERTISING • • • • • •

Advertisement in 2019 Caravan Parks Directory [See IMAGE 1] Provide copy, imagery, and events for Directory Provide copy, images, and events for Caravanning Qld website RACQ Qld/Aus Map - cover has image of Yeppoon Helloworld brochure – SGBR double page spread Boomerang Reisen/TUI brochure – Double page spread including GKI Hideaway feature • Rockhampton Airport - brochure display of SGBR Destination Guide and Cap Coast Visitor Guide

CAMPAIGNS Capricorn Enterprise stretch every dollar spent on campaign activity as far as possible, by constantly leveraging strong industry stakeholder relationships, including with Tourism Australia, Tourism and Events Queensland, Online Travel Platforms, Tour Operators (Inbound, Wholesale, Consumer Direct), Peak Industry Bodies, and media. [See IMAGE 3]


Facilitating Future Prosperity

I CONSUMER BEAUTIFUL ONE DAY PERFECT THE NEXT CAMPAIGN The lead talent of this Tourism & Events Queensland Campaign was our local duo Busby Marou. The first advertisement has received 36,499 views on the TEQ Youtube channel. Latest advertisement in the series promoting Local Flavours is currently on free to air television

GERMANY GREAT BARRIER REEF CAMPAIGN 2018/19 TEQ & 7 RTO’s Total $270,000 ($5K contribution CE, $15k SGBR = 10% of content across all campaign components) Target Markets – Hamburg, Dusseldorf, Cologne, Frankfurt, Stuttgart, Nurnberg, Munich/greater Munich area – FIT/Couples, Youth – 20-34 and 40-49 years, High Value Travellers 900,000 pax Key travel periods – European winter/spring and school holidays, Trade Partners: Explorer Fernreisen (ITO: ATS Pacific), Travel Essence, Boomerang Reisen (ITO Australia One), Dertour (ITO: Pacific Destinations), Cathay Pacific and Singapore Airlines Digital, Radio, Dive magazine insert 18,000 circ., train billboards, Agent training. Results in flight bookings to Bne (500) and Cairns (750), Campervan hires, Wholesale packages sold, website visitation 3,000. [See IMAGE 4] KPIS & Results: Flights to CNS – KPI: 750 / Result: 1.453 Flights to BNE – KPI: 500 / Result: 2.173 Campaign page Explorer – KPI: 3000 / Result: 6567 Campaign page Boomerang – KPI: 3000 / Result: 8420 Number of Sales Agents trained – KPI: 250 / Result: 621

scUber | TEQ scUber campaign 23rd May – 18th June 2019 IV2QorCh1lPg8nEAAYASAAEgIS1_D_BwE [See IMAGE 2]

TRAVEL MEDIA TRAVMEDIA A new 2018/19 initiative – our subscription allows monthly media releases and all major events to be uploaded as well as a suite of images. Travmedia has a global reach of 40,000 journalists, travel and public relation professionals in over 10 countries 1. Have a whale of a time on Great Keppel Island 2. Wishing you were fishing? 3. Capricorn Coast region set to benefit from Lendlease Partnership (Springboard Program) 4. Diverse line up of events across the Tropic of Capricorn 5. Record wins for Capricorn Region and Southern Great Barrier Reef Destination at Queensland Tourism Awards 2018 6. Pumpkin Island Winner 2018 Australasia’s most sustainable hotel – Boutique Hotel Awards 2018 7. Unearth your next holiday on the Southern Great Barrier Reef 8. Capricorn Coast has a new signature tourism attraction – and it’s free! 9. Whales at play in the Southern Great Barrier Reef 10. Capricorn Region boasts a diverse line up of events 11. Volunteer Tourism

23.5 S

Tropic of


From the Southern Great Barrier Reef to Queensland’s Sandstone Wilderness, follow the Tropic of Capricorn and discover our world. Explore it all in some of our favourite Holiday Parks... RoCkHAMPToN REGIoN • Discovery Holiday Parks Rockhampton • Riverside Tourist Park • Capricorn Caves Tourist Park • Mt Hay Gemstone Tourist Park

*In need of parts or repair? Capricorn Caravan Centre Rockhampton can assist

CAPRICoRN CoAST • Discovery Parks Coolwaters Yeppoon • NRMA Capricorn Yeppoon Holiday Park • Fisherman’s Beach Holiday Park • Beachside Caravan Park • Blue Dolphin Caravan Park • Causeway Caravan Park • Poinciana Tourist Park • Island View Holiday Park • Byfield Campstay

For visitor information freecall

1800 675 785


A great big thanks to Mary and the team for a really informative and enlightening week in the Capricorn region. From Rockhampton through to the Capricorn Caves, Byfield, Yeppoon, Emu Park, Great Keppel Island and everything between – Around every corner was something unique and unexpected. It was great to be able to see the breadth of product available and to connect with tourism operators to gain their insights on their international markets and to explain some of the work that Tourism Australia is undertaking. I look forward to continuing to support the Southern Great Barrier Reef team in bringing this wonderful region to the world. Dominic Mehling | Industry Relations Manager Tourism Australia - February 2019

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4 great barrier reef °

Pumpkin Island

HERON ISLAND: JACQUES COUSTEAUS LIEBLING Direkt vor dem zuckerweißen Strand der kleinen Koralleninsel Heron Island beginnt die bunte Unterwasserwelt mit besten Tauch- und Schnorchelbedingungen. Umgeben sind Unterwasser-Fans von Schwarzspitzen-Riffhaien, Mantarochen, Schildkröten und der »Findet Nemo«-Besetzung. Jacques Cousteau selbst bezeichnete das Aushängeschild der Insel, Heron Bommie, als einen der zehn besten Tauchreviere der Welt. Rund um Heron Island gibt es über 20 Tauchplätze – alle sind maximal zehn Minuten von der Insel entfernt. In diesem insularen Nationalpark steht die gesamte Tier- und Pflanzenwelt wie Vögel und Schildkröten unter Naturschutz. Gäste des einzigen Resorts (4 Sterne) erreichen die Insel von der Küstenstadt Gladstone aus (täglich eine Fähre sowie Helikopter). Touristen können auch die Heron Island Research Station besuchen und Meeresforschern bei ihrer Arbeit über die Schulter schauen.

Vielfalt pur am

Southern Great Barrier Reef

Great Keppel Island ist die größte der 18 Inseln der Keppel Islands-Gruppe. Von James Cook nach Admiral Augustus Keppel benannt, gehört sie zum Great Barrier Reef Marine Park und zählt allein wegen ihrer 17 weißen Traumstrände – insgesamt 30 Kilometer – als wahres Naturwunder. Besucher können die hügelige Insel und ihre einsamen Buchten auf mehreren Wanderpfaden erkunden. Mit dem Great Keppel Island Hideaway (3 Sterne) bietet die Insel ein einfaches, aber gemütliches Resort mit 48 Zimmern. Wer nicht über Nacht bleibt, kann auch als Tagesbesucher kommen. Die Insel liegt etwa 15 Kilometer vor der Capricorn Coast und ist mit dem

Heron Island Mantas vor Lady Elliot Island

Der südliche Teil des Great Barrier Reef befindet sich etwa auf halber Strecke zwischen Cairns und Brisbane. Wir stellen auf dieser Doppelseite die besten Inseln vor. Doch wer Urlaub in Central Queensland macht, erlebt pure Vielfalt – auch jenseits des Wassers. Auf dem Festland rund um Rockhampton und Gladstone zeigt sich die Landschaft mit vielen Rinderfarmen zunächst sehr ländlich, weiter landeinwärts sogar immer »outbackiger«. Bei Emerald gibt es große Saphir-Felder. Der Carnarvon Nationalpark mit seinen tiefen Schluchten und gut erhaltenen Aborigines-Felsmalereien ist ein ideales Ziel für Wanderfreunde.


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Im Glasboden-Boot vor Lady Musgrave Island

Boot in 30 Minuten ab Rosslyn Bay zu erreichen. Der Abstecher ab Rockhampton ans Meer lohnt sich allein schon wegen der tollen Küstenstraße zwischen dem Ablegehafen und dem zehn Kilometer weiter nördlich gelegenen Badeort Yeppoon. Beliebte Tauch-Spots sind Egg Rock, Outer Rock, Man and Wife Rocks (u.a. mit Barry’s Dive Yeppoon).

TAGES-TRIP NACH LADY MUSGRAVE ISLAND Lady Musgrave Island ist ein wahres Naturparadies und Heimat seltener Vogel- und Schildkrötenarten. Auf der Insel gibt es kein Hotel, lediglich Tagesausflüge ab Town of 1770 sowie Bundaberg sind buchbar. Neben einem kurzen Inselrundgang steht hier das Riff absolut im Mittelpunkt. Dieses präsentiert sich beim Schnorcheln oder Tauchen besonders farbenfroh und vielseitig! Wer mag, kann aber auch trockenen Fußes die zahlreichen Korallen und Fische bewundern – auf einem geführten Ausflug mit einem Glasboden-Boot.



Pumpkin Island im südlichen Great Barrier Reef ist nur etwa sechs Hektar »groß«. Die 450 Meter lange und an der breitesten Stelle 150 Meter breite Insel bietet Eco-Unterkünfte für bis zu 34 Gäste. Die sieben Selbstversorger-Bungalows verfügen alle über eine private Terrasse und einen Barbecue-Grill. Das umliegende Riff und seine Meeresbewohner können beim Schnorcheln oder an Bord eines Glasboden-Kajaks entdeckt werden. Häufig begegnet man in den Gewässern vielen Delfinen, Schildkröten und Walen. Von der Keppel Bay Marina in Yeppoon (bei Rockhampton) legt die Fähre nach Pumpkin Island ab. Die Überfahrt dauert nur 45 Minuten.

Mini-Turtles auf Heron Island

MANTAROCHEN & TURTLES AUF LADY ELLIOT ISLAND BEWUNDERN Die südlichste Insel am Great Barrier Reef heißt Lady Elliot Island. Sie liegt etwa 80 Kilometer vom Festland entfernt. Auf Schnorchel- und Tauchexkursionen (direkt vom Strand aus möglich), Riffspaziergängen und Ausflügen mit dem Glasboden-Boot kann man die farbenfrohen Fische und Korallen bewundern. Lady Elliot Island zählt weltweit zu DEN Hotspots, um auf Mantarochen zu treffen. Zwischen Mai und August halten sich hunderte Tiere rund um die Insel auf, um sich zu paaren. Lady Elliot Island gehört außerdem zu den größten „Loggerhead Turtle“- und „Green Turtle“-Brutstätten des Südpazifiks. Und auch Ornithologen fühlen sich hier wohl: Ein Drittel der Insel ist Vogelschutzgebiet. Im 3,5-Sterne Lady Elliot Island Eco Resort, dem einzigen Hotel auf der Insel, legt man besonderen Wert auf den Naturschutz. Das Resort bietet für jedermann die passende Zimmerkategorie (vom einfachen Safarizelt bis hin zum Bungalow direkt am Strand). Im Infozentrum erfährt man viel über das maritime Leben rund um die kleine Koralleninsel. Lady Elliot Island wird mit dem Kleinflugzeug von der Fraser Coast (Hervey Bay), von Bundaberg und von Town of 1770 (Flugzeit jeweils 35 Minuten) und von der Gold Coast (60 Minuten) angeflogen. Es verkehren keine Fähren auf die Insel.

Great Keppel Island


Zwischen November und März kommen – sobald es dunkel ist – hunderte von Meeresschildkröten zur Eiablage an Land. Bereits acht Wochen später schlüpfen die Mini-Turtles und machen sich auf den Weg ins Meer. Unter Aufsicht eines Rangers können Touristen das Spektakel aus nächster Nähe beobachten. Ein besonderer Ort zum »Turtle-Watching« ist die Region rund um Mon Repos bei Bundaberg. Die Stadt liegt etwa vier Autostunden nördlich von Brisbane. Mon Repos gehört zu den größten »Loggerhead Turtle«- Brutstätten des Südpazifiks. Weitere Schauplätze für das Nisten von Schildkröten sind Town of 1770/ Agnes Water sowie die Inseln Heron, Lady Musgrave und Lady Elliot Island.

Fotos: Fabrice Jane (1)

CARNARVoN GoRGE, EMERAlD & SAPPHIRE GEMFIElDS • Takarakka Bush Resort • Sandstone Park Carnarvon Gorge • Emerald Cabin & Caravan Village • Capella Van Park • Blue Gem Tourist Park


Capricorn Enterprise Annual Report 2018/19

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Tourism Marketing

Travel Media cont...


TEQ Famil | Tasmin Wressell National Geographic UK 21st -24th August 2018 Salt Apartments, Pumpkin Island, Rockhampton Helicopter, Little Johnny’s Tours, Vue Wine Bar & Restaurant. Due to be published this June/July 2019 Nadine Cresswell | Myatt Weekend Notes | 26th-28th August 2018 [See IMAGE 6] Boathouse, Empire Apartment Hotel, Capricorn Caves, Rockhampton Riverfront and Quay Street, Yeppoon Lagoon, Wreck Point, Singing Ship, The Centenary of ANZAC Memorial Walk, Pigglettoes, Vue Wine Bar & Restaurant, Salt Apartments, Whisk Yeppoon, Freedom Fast Cats, Byfield, Ferns Hideaway Resort, Quality Regent Hotel Rockhampton. Belinda Jennings Mum Central | 11th-15th October 2018 Nurim Circuit Elevated Boardwalk Mount Archer, Capricorn Caves, Yeppoon Lagoon, Wreck Point, Great Keppel Island Hideaway, Keppel Konnections, Byfield Waterpark Creek rainforest walk, Byfield Store, Cooberrie Park Wildlife Sanctuary, Echelon Apartments, Yeppoon Lions Tropical Pinefest Parade.

TELEVISION QUEENSLAND WEEKENDER Four days filming in June 2019 of 4 stories - Yeppoon, Capricorn Caves, Great Keppel Island and Rockhampton ($30K half hour paid show - 50% subsidized by Capriorn Enterprise with 50% paid content by operators) – will go to air on Saturday 10th August 2019, then again in the Summer series as well as on-line Channel 7 digital/social STEP OUTSIDE WITH PAUL BURT (CH 7) | 11th -13th November 2018 [See IMAGE 3] Great Keppel Island, Keppel Konnections, The Waterline Restaurant Keppel Bay Marina, Keppeluna, Stanage Bay, Plumtree Store and Crab Pot Bar, Jeremy Marou Great Keppel Island aired 17th March 2019 (Season 1, Episode 2). Stanage Bay with Jeremy Marou aired 31st March 2019 (Season 1, Episode 4)

I CONSUMER CHRISTINE RETSCHLAG | Travel Writer, 8th-10th May 2019 Commissioned for Content Creation for Carnarvon Gorge, Takarakka Bush Resort, Heli-central, Australian Nature Guides, Sandstone Park. Stories/blogs include: - The journey to Carnarvon is Gorge-ous - Top Spots to Stay at Carnarvon Gorge - The Changing Colours of Carnarvon Gorge

SOCIAL INFLUENCERS LITTLE GREY BOX | 9th-14th February 2019 [See IMAGE 2, 7] Bloggers and Influencers – Little Grey Box Phoebe Instagram 12,170. Little Grey Box Matt Instagram 1,673, Facebook 5,124. Twitter 2,076. Pinterest 186. YouTube 25,576 Followers Budget Car Rentals, Rosslyn Bay Resort, Beaches Restaurant, Rosslyn Bay Wellness and High Valley Dawn Permaculture Farm Yeppoon, The Waterline Restaurant, Pumpkin Island, Street Art in Yeppoon and Emu Park, Two Sisters, Vue Wine Bar & Restaurant, Beachside Cafe Keppel Bay Sailing Club, Yeppoon Lagoon, Villa Mar Colina, Carnarvon Gorge, Takarakka Bush Resort. Blogs include: - 11 street art spots you must see in Yeppoon - 4 ways to revitalise on the Capricorn Coast - 5 reasons you should take a glamping holiday to Carnarvon Gorge THE BLONDE NOMADS | 1st-16th June 2018 [See IMAGE 1, 4, 5] Bloggers and Influencers – Facebook 16,282, Instagram 33,971 YouTube 711, Twitter 228, Pinterest 455, Trip Advisor 3,309 Discovery Parks Rockhampton, Rockhampton Botanic Gardens & Zoo, Mt Hay Gem Tourist Park, Kershaw Gardens, Rockhampton Riverfront, Quay Street, Rocky Bowl & Leisure, Capricorn Caves, Yeppoon & Emu Park Street Art, Turtle Look Out Bluff Point, Yeppoon Lagoon, Byfield National Park, The Waterline Restaurant, Pumpkin Island, Discovery Parks Coolwaters Yeppoon, Keppel Kraken, Pineapple Rail Trail, Keppel Bay Sailing Club Beachside Café, Wreck Point, The Centenary of ANZAC Memorial Walk Cooberrie Park Wildlife Sanctuary, Koorana Crocodile Farm, Great Keppel Island Hideaway, Keppel Konnections, Freedom Fast Cats. Content created for Capricorn Coast, Great Keppel Island, Pumpkin Island, Capricorn Caves and Rockhampton. TEQ Famil | AWOL FAMILY | Influencer | 15th December 2018

CREEK TO COAST | 12-14th March – Barra Bash, NRMA Capricorn Holiday Village Yeppoon, Rocky River Run.

Great Keppel Island - ts/18010786927024529/?hl=en

Aired 6 April 2019 - How to enjoy the 2019 Fitzroy River Barra Bash. Aired 4 May 2019 - BCF Offshore Yeppoon Aired 11 May 2019 - NRMA Capricorn Yeppoon Holiday Park

TEQ Famil | PHLIPVIDS - Phil and Alana Warring | Photo/videographer

GRIFF RYS JONES – GREAT AUSTRALIAN TRAIN JOURNEY 28th – 30th March Visited Great Western Hotel, Empire Apartment Hotel, Rockhampton and Emerald (Griff off the Rails DownUnder)

TEQ Qld Ambassador Program 10-13th March (Yeppoon and Pumpkin Island)


Facilitating Future Prosperity

Instagram 3,503 followers

TRIP IN A VAN – Drive the Great Barrier Reef campaign Influencers and bloggers, Instagram 45,278 & Facebook 101,153 followers. In region July 2018.

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Capricorn Enterprise Annual Report 2018/19


Visual Media


Capricorn Enterprise commissioned a record number of bloggers and influencers throughout the 2018/19 financial year, as well as a number of television shows, working in partnership with our local tourism industry. Tourism and Events Queensland also produced a number of blogs including our destination, promoting the Queensland experience themes of 1. Reef, Islands & Beaches, 2. Adventure & Discovery, 3. Natural Encounters, 4. Lifestyle Culture & People, 5. Events. Capricorn Enterprise also assists in the provision of images, information and contacts to our media partners on behalf of our industry where our in-kind assistance is required. We sincerely acknowledge our operators who have invested financially into some of these promotions. AUGUST 18

• 15 of the best places to eat in Yeppoon | Little Grey Box

• Queensland Blog – 5 must-do Queensland road trips (includes a 9 day CQ Outback drive)

SEPTEMBER 18 • 8 of the Best Queensland Beaches | Travel Boating lifestyle by Fiona Harper • Queensland Blog - Beautiful one day, Bitcoin the next: You can now travel by cryptocurrency in Queensland | Christine Retschlag

• Rockhampton Fishing | Creek to Coast Channel 7

• Queensland Blog - 9 Awesome free swimming spots and

water parks • Queensland blog – Where to see turtles on the Southern Great Barrier Reef (guaranteed!)

• Women that Fish | Creek to Coast Channel 7

• Rockhampton Fishing Culture | Creek to Coast Channel 7

• 7 New Attractions Rockhampton & Yeppoon | Weekend Notes by Nadine Creswick-Myatt

• Quality Hotel Regent Rockhampton | Weekend Notes by Nadine Creswick-Myatt

• Empire Apartment Hotel | Weekend Notes by

Nadine Creswick-Myatt • Salt Yeppoon & Vue Wine Bar & Restaurant | Weekend Notes by Nadine Creswick-Myatt

• Queensland blog – Beef, barra AND barrels? Surf Lakes creates Australia’s first wave pool in Yeppoon


• TravMedia - Pumpkin Island Winner 2018 Australasia’s Most Sustainable Hotel

• TravMedia - Wedding & Honeymoon Destinations (Pumpkin, Great Keppel Island, Capricorn Caves, Henderson Park)

• Queensland blog – Mon Repo & beyond: Where to see turtles in Queensland (includes Great Keppel Island)

• Queensland blog – 18 Queensland food festivals to add to your calendar now (includes Capricorn Food & Wine Festival 2019)


• Kids go Down Under - JANUARY 19

• TravMedia – Which Australia Island is for you?

• Queensland blog – Hack the Public Holidays

• Courier Mail – Australia Day – Queensland’s best BBQ spots – Yeppoon Lagoon


• Queensland blog - Not another Bali trip: 8 perfect spots for a Queensland holiday with kids (includes Yeppoon Lagoon)

• Queensland blog - The best waterfalls in Queensland you can swim in (includes Carnarvon Gorge)


• Everything you need to know about visiting Pumpkin Island | by Little Grey Box

• The Best Carnarvon Gorge Travel Guide – everything you need to know | by Little Grey Box

• The week that was #78 –Yeppoon, Capricorn Coast, Rosslyn Bay

Wellness Retreat, mural trail/public street art | by Little Grey Box

• Queensland’s Parkies Post September – Partners in Tourism p.35

• The week that was #79 – Pumpkin Island, Yeppoon, Carnarvon Gorge

OCTOBER 18 • Capricorn Caves New Geo Tour & Summer Solstice | Weekend Notes by Nadine Creswick-Myatt

• 11 Street Art Spots you must see in Yeppoon | by Little Grey Box

• 3 Foodie Finds in Yeppoon | Weekend Notes by

Nadine Creswick-Myatt

• Beautiful Byfield Natural Attractions | Weekend Notes by

Nadine Creswick-Myatt


Facilitating Future Prosperity

| by Little Grey Box

• 4 Ways to revitalize on the Capricorn Coast | by Little Grey Box

• 5 Reasons you should take a glamping holiday to Carnarvon Gorge | by Little Grey Box

• Little Grey Box Youtube video - We had Pumpkin Island all to

Ourselves! (2,542 views to 12th July 2019) - watch?time_continue=3&v=x0k25AhnsrI

• Little Grey Box | YouTube video | Queensland Travel Guide Carnarvon Gorge (3,172 views to 12th July 2019)

• Little Grey Box | YouTube video | Queensland Travel Guide Yeppoon (3,893 views to 12th July 2019)

• Queensland blog | the ultimate family friendly GBR holiday – Freedom Fastcats/GKI

• The Grace Tales | the Tale of Laureth, Indio, Haven and Steel Rumble, Pumpkin Island

• Step Outside with Paul Burt (Channel 7) | Great Keppel Island aired 17th March 2019 (Season 1 Episode 2)

• Step Outside with Paul Burt (Channel 7) | Stanage Bay with Jeremy Marou aired 31st March 2019 (Season 1 Episode 4)

APRIL 19 • The Culture Trip | website operating in Travel, Media and Entertainment. Unique and special about places, people and culture – Great Keppel Island

• Queensland blog | The Ultimate Southern Great Barrier Reef visitors guide

• The Blonde Nomads | Playgrounds, splash parks and family friendly fun

• The Blonde Nomads | Great Keppel Island– Island holidays at its best

• The Blonde Nomads | Pumpkin Island – Pristine serenity at every turn

• The Blonde Nomads | 7 Awesome family activities in Rockhampton

• The Blonde Nomads | Cave-raving fun!

• Tourism and Events Queensland

Note: “I Know Just the Place” Great Keppel Island video which is hosted on the TEQ Youtube channel, remains the highest viewed (2,610 times) out of 16 productions across Queensland!

• Beautiful One Day Perfect the Next campaign - lead talent Busby

Marou – first advertisement in the series was launched in August 2018 and has received 36,499 views to July 2019 on the TEQ Youtube channel n34cJhUL5SgpDLgH4KnsulUNwE3wTR2X8myGNc4i78

• Creek to Coast | Barra Bash, NRMA Capricorn Holiday Village Yeppoon, Rocky River Run – Fitzroy River Barra Bash

• Queensland blog | The ultimate family friendly Great Barrier Reef guide (includes Freedom Fastcats/Great Keppel Island)

• Queensland Blog | with link to Great Keppel Island (2016 Island and Beach Camping in the Southern Great Reef

• Queensland blog | 11 Great Barrier Reef islands you need to experience now (includes Pumpkin Island)

MAY 19

• Queensland blog | Southern Great Barrier Reef, Keppel Konnections, Freedom Fast Cats, Capricorn Coast

• Queensland blog | Freedom Fast Cats

• Queensland blog | Pumpkin Island

• Queensland blog | 14 places to eat, drink and be merry in


• Queensland blog | Complete guide to Carnarvon Gorge National Park

• Creek to Coast | BCF Offshore Yeppoon

• Creek to Coast | NRMA Capricorn Yeppoon Holiday Park


• Christine Retschlag | Top spots to stay at Carnarvon Gorge

• Christine Retschlag | The changing colours of Carnarvon Gorge

• Christine Retschlag | 10 Unexpected activities at Carnarvon Gorge

• Christine Retschlag | The journey to Carnarvon is Gorge-ous

• Queensland blog | Visitor Guide Southern Great Barrier Reef


Capricorn Enterprise Annual Report 2018/19


Tourism Marketing


Capricorn Enterprise continued to focus on growing key international market visitation, length of stay, and expenditure through the strong Southern Great Barrier Reef partnership and destination brand. The United Kingdom, Germany, New Zealand, USA, France and the Nordic region make up our region’s top 6 international source markets, with these being priority for marketing and in-market representation.

TRADE EVENTS & TRAINING 2019 AUSTRALIAN TOURISM EXCHANGE (ATE) ATE is the largest tourism trade event in the Southern Hemisphere conducted by Tourism Australia. It offers training opportunity with approximately 550 international and domestic sellers in attendance. [See IMAGE 5 & 7] Operator attendance with own booth - Great Keppel Island Hideaway, Pumpkin Island, Empire Rockhampton (along with 6 other SGBR operators from our partner regions). TRADE MISSIONS Trade Missions are held with the sole purpose of educating tourism trade on trade ready products within the Capricorn and Southern Great Barrier Reef (SGBR) Regions. Tourism Australia Trade Mission: Presented to 40 team members to raise their awareness and understanding of SGBR as a destination

TRADE ADVERTISING & BROCHURE INCLUSION • Helloworld Travel, Qantas Holidays and Sunlover Holidays have included Southern Great Barrier Reef on the covers of their 2019-20 magazines. [See IMAGE 4 & 6] • Capricorn Enterprise & partner RTOs fully funded a double Page Southern Great Barrier Reef feature. • A Record 10 Capricorn SGBR operators featured: Pumpkin Island – NEW, Great Keppel Island Hideaway, Capricorn Caves, Freedom Fast Cats, Salt Yeppoon, Beaches on Lammermoor, Echelon Yeppoon, Empire Apartment Hotel, Travelodge Rockhampton, NRMA Capricorn Yeppoon Holiday Park – NEW Qantas Holidays – Sunlover Holidays – brochures/ Helloworld NZ – GO Holidays NZ – online_brochures.asp Helloworld Travel AUS – brochures

Brisbane Trade Mission Met with Product Managers at Wotif/Expedia, Virgin Aust Holidays, Flight Centre, and trained sales, and famils teams at Tourism & Events Queensland and Sunlover. Operators who attend were; Great Keppel Island Hideaway, Capricorn Caves and Empire Apartment Hotel.

New Wholesale inclusion of SGBR product:

Sydney Trade Mission Met with Tourism Australia, ATS Pacific, Goway, APTC, Pan Pacific, Pacific Destinations. Operators who attended were; Great Keppel Island Hideaway, Capricorn Caves and Empire Apartment Hotel [See IMAGE 1]

10 Day Hervey Bay to Capricorn Coast (Hervey Bay, Bargara, Agnes Water/Town of 1770, Yeppoon, Great Keppel Island, Rockhampton) – p. 91 package includes tours/accommodation at Capricorn Caves and Great Keppel Island.

TRAVEL TRADE FAMILS Travel Trade Famils provide a training opportunity for key staff from Wholesalers and ITOs to view Capricorn tourism product. Companies who participated in 2018/19 famil program include; [See IMAGE 2 & 8] • Sunlover/Hellowworld - Travel Agents (31 May - 3 June 19), itinerary included Rockhampton & Capricorn Coast • Dominic Mehling - Tourism Australia (19-22 February 19), itinerary included Rockhampton, Capricorn Coast and Great Keppel Island • Rafael Duewenbeck - Insight Australia (9 -19h July 18), itinerary included Rockhampton, Capricorn Coast and Great Keppel Island.


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AUSTRALIE TOURS (France) 19/20 Brochure 12 Days (Queensland against the Tide) Cairns to Brisbane (includes Agnes Water, Yeppoon/Capricorn Coast Great Keppel Island) – p. 87

19 day Brisbane to Cairns (includes Heron Island, Rockhampton) p. 92 80 (mentions Yeppoon/Pumpkin Island) p. 97 Heron Island/Lady Elliot Island TRAVEL TREND (Holland) 19/20 Brochure packages 17 Days East Coast (Kids go Down Under) tour includes Myella Farm Stay and Great Keppel Island Hideaway. TTS Voyage Plan (Switzerland) 19/20 Brochure packages 12 Days Brisbane to Cairns, including Bundaberg, Rockhampton and Yeppoon FTI Touristik (Germany) Includes half page feature on Great Keppel Island Hideaway BOOMERANG REISEN (Germany) 25th Anniversary publication Includes full page feature on Southern Great Barrier Reef Islands (Pumpkin, Great Keppel, Heron, Lady Musgrave, Lady Elliot Islands).



We are back in the big smoke! Just wanted to relay our gratitude for a fantastic time in SGBR. Without doubt one of the most beautiful regions in Queensland I have seen over the years. I understand now why you are all so passionate about promoting your ‘backyard’. We had a fantastic time everywhere we went, friendly people and ‘other’ wildlife everywhere we looked. Accommodation was superb in each location and excursions exciting for young and old. Rafael Duwenbeck | GM Operations, Insight Australia Travel PTY LTD – July 2018 5





Capricorn Enterprise Annual Report 2018/19


Business Support


Capricorn Enterprise is committed to providing a range of opportunities for local business to develop and grow their business. These opportunities are made available via a variety of practical workshops and networking opportunities. TOURISM TRADE DISTRIBUTION MENTORING SGBR Trade Mentoring Workshop - Town of 1770 – attended by; Best Western Stirling Rockhampton, Capricorn Caves, Capricorn Enterprise, Great Keppel Island Hideaway, Kortes Resort, Rosslyn Bay Resort . Operators who participated in 6 month mentoring program were Stay Yeppoon (Salt, Echelon, Beaches on Lammermoor), Pumpkin Island, Rosslyn Bay Resort, Kortes Resort (all beginner to intermediate) with advance mentoring for Great Keppel Island Hideaway, Empire Apartment Hotel, Capricorn Caves. [See IMAGE 3, 4, 6]

BEST OF QUEENSLAND (BOQ) LAUNCHED Tourism and Events Queensland have launched this groundbreaking program to identify experiences that best bring the Queensland story to life and consistently deliver a highquality visitor experience. Capricorn Enterprise has been assisting industry for the past 18 months to ensure as many operators as possible achieve Best of Queensland. Our region grew from 37 operators to 52 operators in the Best of Queensland program in one year, one of the highest increases in the state! Capricorn Coast - BOQ Recipients (29 operators) Perfect Score: Capricorn Caves, Fisherman’s Beach Holiday Park, NRMA Capricorn Yeppoon Holiday Park, Villa Mar Colina. Beaches On Lammermoor Apartments, Cooberrie Park Wildlife Sanctuary, Discovery Parks - Coolwaters, Yeppoon, Echelon Apartments Yeppoon, Endeavour Inn Emu Park, Ferns Hideaway Resort, Footlights Theatre Restaurant, Freedom Fast Cats, Great Keppel Island Hideaway, Great Keppel Island Holiday Village, Henderson Park Farm Retreat, Island View Caravan Park, Keppel Konnections, Koorana Crocodile Farm, Poinciana Tourist Park, Pumpkin Island, Rainforest Ranch, Rosslyn Bay Resort, Sail Capricornia, Sail Inn - Yeppoon, Salt Apartments, The Waterline Restaurant, Vue Wine Bar and Restaurant, Whisk Yeppoon, Yeppoon Surfside Motel. Rockhampton Region - BOQ Recipients (17 operators) Perfect Score: Empire Apartment Hotel, Korte’s Resort, Discovery Parks – Rockhampton. Mount Hay Gemstone Tourist Park, Rockhampton Art Gallery, Archer Park Rail Museum, Rockhampton Zoo, Denison Boutique Hotel, Edge Apartment Hotel, Saleyards Distillery and Cafe, Citywalk Motor Inn Rockhampton, Southside Holiday Village, Quality Hotel Regent Rockhampton, Pilbeam Theatre, Great Western Hotel, Riverside Tourist Park, Mount Morgan Historical Railway Museum. 32 Facilitating Future Prosperity

Central Highlands - BOQ Receipients (6 operators) Perfect Score: Sandstone Park Carnarvon Gorge. Australian Nature Guides Carnarvon Gorge, Myella Farm Stay Accommodation, Miners Heritage Walk-In Mine, Takarakka Bush Resort Carnarvon Gorge, Rubyvale Gem Gallery.

CAPRICORN DESTINATION EVENTS Part of the role of a Regional Tourism Organisation is to support and assist to develop destination events. QLD Destination Events Program (QDEP) In 2018/19 a record $123,400 in Round 11 and another $20,000 in Round 12 was awarded to events within the Capricorn Region. Capricorn Enterprise provides detailed review and support of applications submitted by all event organisers to Tourism & Events Queensland. Successful Event Funding secured for: • CQUniversity Village Festival $25,000 • Busby Marou’s One Hot Night 2019 (GKI) – QDEP $10,000 • Capricorn Film Festival 2019 $10,000 • Paradise Lagoons Campdraft - $23,400 • Fitzroy River Barra Bash - $10,000 • Rockhampton River Festival $25,000 [See IMAGE 5] • Gemfest-Festival of Gems $40,000 [See IMAGE 1]

TEQ CONVERSATIONS WITH INDUSTRY 30 tourism members attended this annual presentation by Tourism and Events Queensland, Queensland Tourism Industry Council, the Queensland Government, and Capricorn Enterprise. This forum was part of a series held throughout the state, providing an opportunity to talk to experts in the key business areas of marketing, digital, experience development, events and international markets. Industry learnt about latest insights, research and trends for our region, and about how they can make the most of the government and industry support available.

YOUNG TOURISM LEADERS PROGRAM In 2018/19 the Capricorn region had another two young leaders selected to join this program. Eloise Chaffers (Great Keppel Island Holiday Village) and Olivia Evans (Sandstone Park) joined last years YTL’s Amanda Hinton (Capricorn Caves) and Zac Garvin (Cassidy Hospitality Group). The Young Tourism Leaders Program provides influential and inspiring role models to encourage young people to consider a career in the tourism industry. [See IMAGE 2, 7]

After returning home to the Capricorn Coast from the Southern Great Barrier Reef Tourism Trade Ready workshop, we are so thankful and happy with how much knowledge we have gained over the course of the day! The workshop was excellent! Amanda Kruse (Success Matrix) is inspiring, approachable and has a wealth of knowledge. We are now looking forward to implementing everything we have learnt, taking our business to the next level and becoming ‘Trade Ready’. Thanks again to our Regional Tourism Organisations (Capricorn, Gladstone, Bundaberg regions) for your continued support, encouragement and all your tireless hard work. Kerry McCoombes | Marketing Manager Rosslyn Bay Resort – February 2019

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Capricorn Enterprise Annual Report 2018/19


Business Support


DIGITAL READY PROGRAM Thanks to State government funding, administered by QTIC, delivered by Tourism Tribe, promoted by the RTOs, we held 9 workshops, multiple digital audits and one-on-one sessions with operators right across the region. Topics included Maximising Facebook, Maximising Instagram, On-line Reviews and reputation management, Planning your on-line strategy.

SHORT COURSE IN POSITIVE LEADERSHIP Inaugural and 2nd Short Course in Positive Leadership: Rob Ritchie from Positive Difference delivered the Short Course in October 2018 and February 2019. Participants included:

Fair Work Ombudsman, CQG Consulting, Oak Tree Retirement Villages, All Industries Group, Stockland Rockhampton, Johnson’s 4WD Repair Shop, Ecosure, DigitalRez Australia, Centacare, Royal Flying Doctor Service, iAssist, Activate Capricorn Coast Participants (21 Operators): health, Capricorn Sandstone Quarries, Woorabinda Byfield Campstay, Causeway Lake Boat Hire, Capricorn Caves, Aboriginal Shire Council, Benevolent Aged Care, iAssist, Emus Beach Resort, Endeavour Inn Emu Park, Footlights Vector Health & Performance, Ecosure, Zebra Group, CQG Theatre Restaurant, Great Keppel Island Hideaway, Great Consulting, Bajool State School, The Capricornian, Keppel Keppel Island Holiday Village, Keppel Bay Marina, Keppel Bay Marina, Livingstone Shire Council, CentacareCQ, Keppel Bay Sailing Club, Nickywaywrites, NRMA Capricorn Yeppoon Brand, Stockland Rockhampton, Act For Kids, Stay Yeppoon, Holiday Park, Poinciana Tourist Park, Rosslyn Bay Resort, Sail McCosker Contracting Pty Ltd. [See IMAGE 7] Inn, Stay Yeppoon (Salt, Echelon, Beaches on Lammermoor), The Waterline Restaurant - Keppel Bay Marina, Villa Mar INDUSTRY CELEBRATION NIGHT Colina, Vue Wine Bar & Restaurant, While Away Bed and Breakfast, Yeppoon Surfside Motel. Over 100 local businesses celebrated excellence at the Central Highlands Participants (9 Operators): second Industry Celebration Night hosted by Capricorn Enterprise in October 2018, at the stunning Henderson Park Australian Nature Guides, Blue Gem Tourist Park, Central Farm Retreat. Highlands Development Corporation (CHDC), Clermont Bowls Club, Emerald Central Hotel, Emerald Jockey Club, Gemfest There are so many hard working local business people who - Festival of Gems, New Royal Hotel Rubyvale, Rubyvale Gem are Pioneers of Industry, and Capricorn Enterprise wanted to formally celebrate and acknowledge the incredible Gallery. achievements of our Members who had been consecutively Rockhampton Participants (9 Operators): trading for 20 years or more. [See IMAGE 1 & 4] Capricorn Caves, CQ Caravan and Campers, Flight Centre Rockhampton, Helloworld Travel Rockhampton, Holeshot QUEENSLAND TOURISM AWARDS SUCCESS Thoroughbreds, Offshore Productions (Guided Fishing Winning a Queensland Tourism Award represents an Downunder), Outrigger Connection Australia, Profitability exceptionally high standard of consistent customer Virtual Assistance, Rockhampton Riverside Central Hotel. service and business practices including staff training, risk management, business and marketing planning. Entry QTIC YOUNG PROFESSIONALS MENTORING can take up to 100 hours to complete a submission, The QTIC Young Professionals Mentoring Program allows Congratulations to the Capricorn winners: [See IMAGE 3 & 5] a competitive edge for employees in the industry who are Gold Awards: 35 years or younger to gain professional development, knowledge and skills through the sharing of information and • Capricorn Caves experience matched with a senior industry professional. Category ‘Tourist Attraction’ Congratulations to Pat Lilleboe, Sail Inn Yeppoon for 2018/19. • Empire Apartment Hotel Category - Deluxe Accommodation COMMUNICATION TO CAREERS (C2C) • Fun Over Fifty Category - The Steve Irwin Award for Ecotourism A C2C event was hosted at St Brendan’s College 13th Sept, St Silver Awards: Ursula’s College May 21st. Other C2C Events held at Private • Empire Conference Centre and Public senior schools throughout the year. [See IMAGE 6] Category - Business Event Venues • Fun Over Fifty TRIPADVISOR CERTIFICATES OF EXCELLENCE Category - Cultural Tourism; Tour & Transport Operators Fisherman’s Beach Holiday Park and Sail Inn Yeppoon received TipAdvisor Certificates of Excellence. Now in its AUSTRALIAN TOURISM AWARDS SUCCESS ninth year, the achievement celebrates businesses that are consistently excellent - having earned great traveller reviews Congratulation to Capricorn Caves who achieved SILVER in on TripAdvisor over the past year. Congratulation to these the category of ‘Tourist Attraction’ at the 2018 Australian operators. [See IMAGE 2] Tourism Awards in Hobart. An outstanding effort. 34

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Capricorn Enterprise Annual Report 2018/19


Visitor Services


December 2018 marked the 30th Anniversary of our Capricorn Coast Visitor Information Centre. Capricorn Enterprise would like to acknowledge our wonderful volunteers for their enormous commitment to our tourism industry. 2017-18 VOLUNTEER AMBASSADORS Our 2018/19 Volunteers and the year they commenced at the Capricorn Coast Visitor Information Centre in Yeppoon: Ann Barrow (May-19) Anne Sargent (Sep-04) Bev (Chick) Gully (Dec-99) Bev (Gillo) Gilligan (Jun-90) Beverly Cordner (Mar-19)




Beverley Dundas (Sep-17) Charlotte Scott (Aug-17) Denise Williams (Jan-17) Elaine DeClouett (Aug-15)


Gerald Colvin (Jun-07) Greg Thomas (Sep-99)


Inge Pedersen (Jul-14) Jean McNae (Dec-10) Jo Ann Nunn (Feb-19) Julie Graham (May-19) Keziah Henry (Mar-19) Libby Howlett (Jul-15) Linda Snowball (Feb-16) Lyn Black (Jul-14) Marianne Reich (Dec-2009) Michele Byrnes (Feb-17) Nita Williams (Jan-16) Neil & Jenny McDiarmid (Aug-11)





Pam McCosker (Apr-12) Robert Clegg (Mar-17) Robyn McIntyre (Jun-09) Ros Lehmann (Aug-16) Sandra Buttery (Feb-08) Sharon Scott (Feb-15) Sheila Kop (Feb-15) Sue Ledger (Feb-19) Susan Saxby (Jan-16) Suzanne Kavanagh (Sep-18) Vicki Cooke (Mar-16) Vikki Powell (Nov-18) Zack Pratt (Nov-17) 36

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We were visiting the Yeppoon area for a week and went to the Information Centre to ask about trips to the hinterland. I had seen a photo of an area near Yeppoon on Instagram and really wanted to check it out. Not remembering the name of the place I described it to the two ladies and they immediately figured out where I wanted to go. They gave us a map of the Byfield area, and told us which places were the best to see. So helpful and friendly! Thanks to those lovely ladies my husband and I had the best afternoon exploring Upper Stony Creek and Waterpark at Byfield.

Visitor from Forster - June 2019

Capricorn Enterprise Annual Report 2018/19


30 Years of ‘Welcomes’

In 1988, thirty years ago, the Capricorn Coast Visitor Information Centre, Yeppoon opened with $80,000 in debt and operated entirely by volunteers and a volunteer Management Committee. Back in 1981, the Capricorn Coast Tourist Organisation (CCTO) Inc. was formed, championed by Brian Hooper. In 1988, thirty years ago, the Capricorn Coast Visitor Information Centre, Yeppoon opened with $80,000 in debt and operated entirely by volunteers and a volunteer Management Committee. In September 1989, the Capricorn Coast Mirror commenced a fundraising campaign and by early 1990, the debt had been reduced to $55,000. By September 1990, the debt was reduced to $18,000. In October 1990, the CCTO’s first Secretary/Manager, Lori Harrison was employed on a modest part-time stipend. By April 1991, the newspaper campaign fell just $8,000 short of the target, but by October 1992, the CCTO was debt free, all thanks to generous donations by the business community. In 1993, Noelene Edwards commenced the part-time role as VIC Secretary Co-ordinator. In 1996, the CCTO employed its first full time General Manager, Mary Carroll, who would remain in the role for the next ten and a half years to 2006. In that decade, the Organisation trained 7 mature aged and school based trainees, with Bronwyn Welk winning the Aboriginal & Torres Strait Islander Student of the Year Award at the CQ Training Awards in 1997. The Organisation would receive a string of Awards over that decade in what was then called, the Central Queensland Southern Reef Tourism Awards for the Visitor Information Centre and its wonderful volunteers; as well as Management, Tourism and Business accolades. By 2002, the Organisation could afford a second parttime employee, with Katrina Schick joining the General Manager. Then from 2004 to 2006, Christine King was employed as a second full-time employee. Three General Managers would follow over the next three years from 2007 to 2009 – Doug Burton, Jacqueline Nagle and Chantelle Fairweather. In 2009, the CCTO Management Committee agreed to merge with Capricorn Tourism (CTDO), the Regional Tourism Organisation, and in 2010, the CCTO was wound down, by which time, Mary Carroll had returned to the role of Chief Executive Officer of CTDO, which subsequently merged with RRDL to form Capricorn Tourism and Economic Development Ltd (trading as Capricorn Enterprise).


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From 2009 to 2018, the Capricorn Coast Visitor Information Centre (VIC) has been ably operated seven (7) days a week by its wonderful volunteers and a VIC Supervisor who reports to the CEO. VIC Supervisors from 2009 to 2018 have been Lauren Keen, Michelle Pownall, Nathias Warhill, Janine Crute (2010-2011), Mindy Bambrick (2012-15), Matt Cook (6 months caretaker) and Leanne Smith (2016-2018) who from 2018, job-shares with Kathi Perry. In 2011, Beverley Gilligan and Trevor Belz were nominated by Mary Carroll for the Queensland Tourism Awards for Outstanding Contribution by a Volunteer or Volunteer Group and they won GOLD! Trevor left this earth in 2015, but we know it was the proudest moment of his life, receiving his award from the then Premier Anna Bligh MP.





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Capricorn Enterprise Annual Report 2018/19




A pioneer of our tourism industry, life-time member of Capricorn Enterprise and its predecessor organisations, a trusted colleague and treasured friend to so many. You are dearly missed. Rest In Peace | 1944 - 2018

As my late husband said, “We are but guardians in a moment of time.” Ann Augusteyn


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Introducing ‘Robin’


The Capricorn Coast Visitor Information Centre underwent a major facelift in June 2019. Thanks to the talents of local artists ‘Out There Co.’ (Bill & Luke Gannon) our newest ambassador is ‘Robin the Reef Roamer’. The artwork has been a huge success and visitors and locals are loving the fresh, creative appearance.

Capricorn Enterprise Annual Report 2018/19


Members 2018/19

Alphabetical Order

CORPORATE Central Highlands Regional Council CQUniversity Australia Ergon Energy Corporation Limited Ian Weigh Toyota Livingstone Shire Council Stanwell Corporation Limited

PLATINUM Bendigo Bank Gibb Group Great Keppel Island Hideaway The Cassidy Group (Empire & The Edge Apartment Hotels)

GOLD Central Queensland Hospital and Health Service District Civil Mining and Construction Pty Ltd Great Keppel Island Resort (Wei Chao) Keppel Bay Marina Keppel Bay Sailing Club Korte’s Resort Oshen Apartments Pat O’Driscoll Real Estate Pumpkin Island Queensland Linen Services P/L Rockhampton Grammar School Rosslyn Bay Resort Stay Yeppoon (Salt, Echelon and Beaches on Lammermoor Apartments) SMW Group Stockland Rockhampton

SILVER AECOM Australia Pty Ltd Beef Australia Ltd Bronsan Pty Ltd Calibre Professional Services Pty Ltd Capricorn Caves Cardno (QLD) Pty Ltd Coal Train Australia Discovery Holiday Parks Rockhampton Discovery Parks Coolwaters Yeppoon


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Evans Edwards & Associates Fun Over 50 Pty Ltd Holcim Australia Pty Ltd - Aggregates Holcim Australia Pty Ltd - Concrete Hopkins Brothers Humes iAssist Laing O’Rourke Leichhardt Hotel NRMA Capricorn Yeppoon Holiday Park Oak Tree Retirement Group Small Business Solutions Takarakka Bush Resort Thomo’s Betta Home Living Travelodge Rockhampton Woollam Constructions

BRONZE 4Tel Pty Ltd Absolute Waste Allroads Amcor Quarries and Concrete Pty Ltd Beaches Restaurant Best Western The Stirling Rockhampton Butler Partners (Regional) Pty Ltd Capconnect Capricorn Sandstone Quarries Capricorn Survey Group (CQ) Pty Ltd Capricornia Newspapers Ltd Central Park Motel Chris Warren Homes City Printing Works Coffee House Apartment Motel Commonwealth Bank Rockhampton CQFibreglass Direct Pty Ltd CQG Consulting Curtis Ferries Pty Ltd Diocesan Catholic Education Office Ecosure Pty Ltd Emerald Cabin & Caravan Village Emerald Central Hotel Endeavour Inn Ertech Freedom Fast Cats Freight Solutions Australia Group (FSA) Frenchville Sports Club Great Keppel Island Holiday Village Great Western Hotel Hartecs Group Henderson Park Farm Retreat Herron Todd White High Valley Dawn

Hutchinson Builders Island View Holiday Park Pty Ltd JM Kelly Management John Holland Pty Ltd JRT Civil Pty Ltd Kennas Chartered Accountants & Financial Services Keppel Konnections Koorana Crocodile Farm Lady Elliot Island Eco Resort Mad Dog Productions Metro Motel Rockhampton Myella Farm Stay Paradise Lagoons Campdraft Association Inc Permc Pty Ltd Piranha Insurance Agencies Pty Ltd Quality Regent Hotel Rockhampton Queensland Rail Travel Qwest Crane Hire Pty Ltd Rees R & Sydney Jones Regional Insurance Brokers (CQ) Pty Ltd Resource Consulting Services Pty Ltd RMS Engineering & Construction P/L Robert Harris Rivett Lawyers Rockhampton Riverside Central Hotel Rocky Bowl and Leisure Centre Rosslyn Bay Wellness Sterling Infrastructure Pty Ltd Suncorp Tanby Garden Centre The Caves Quarry CQ Pty Ltd The Coast Motel The Investment Collective The Pearl Resort & Residences ThomsonAdsett Tropical Pines Pty Ltd Villa Mar Colina Vink Publishing Zebra Group

SMALL BUSINESS SUPPORTER 1770 LARC! Environmental Tours 4th Leg Pty Ltd ANZ Rockhampton Artizan Gluten Free Bakery ATM2GO Rockhampton Australian Nature Guides Babsuva Pty Ltd Beachside Caravan Park Betta Demolition and Asbestos

Blue Dolphin Caravan Park Bluewater Property Trust Brittany Lauga MP Budget Car Rental Byfield Campstay Cap Coast Home Loans Capella Van-Park Capricorn Caravan Centre Capricorn Coast Mirror Capricorn Food and Wine Festival Capricorn Helicopter Rescue Service Ltd Causeway Caravan Park Causeway Lake Boat Hire Centacare Central Highlands Development Corporation Central Queensland Apprentices & Trainees Centrepoint Finance Coastal Funk Coffee of Capricorn Cooberrie Park Wildlife Sanctuary Cooper McKenzie Marketing Pty Ltd Coral Inn Boutique Hotel CQ Security CQ Soil Testing Crave Surf Industries Crest Assured Pty Ltd CT Harris & Co Davey Engineering Solutions Pty Ltd Denison Boutique Hotel designandarchitecture Double Threat Pty Ltd Dreamtime Cultural Centre Driftwood on the beach DRJ Consulting Capricornia Dry Hire Solutions Emu Park Holiday and Accommodation Emus Beach Resort Ferns Hideaway Fisherman’s Beach Holiday Park Fitzroy Basin Association Inc Footlights Theatre Restaurant Funtastic Cruises Gardens Tearooms Gemfest Festival of Gems Get Logo’d Gideon Town Planning Gracemere Surveying & Planning Consultants Pty Ltd Great Keppel Island Watersports & Activities Gypsy Lane

Helloworld Travel Rockhampton Heron Island Resort (Aldesta Hotels) Hogs Breath Cafe Rockhampton Indigo Gold Pty Ltd Johnson’s 4wd Repair Shop Kenrose Park Keppel Coast Arts Council Keppel Explorer Keppel Sands Caravan Park Little Johnny’s Tours M & M Sapphires Marmor Quarry Michelle Landry MP Miners Heritage Walk-In Mine Mount Morgan Promotion and Development Inc. Mt Hay Gemstone Tourist Park New Royal Hotel Rubyvale Nob Creek Pottery Offshore Productions Pacific Properties Qld Pty Ltd Paint Place CQ Pigglettoes Pty ltd Pine Beach Hotel Motel Plumtree Store Poinciana Tourist Park Professionals Real Estate Emu Park Qld Master Builders Association Rainforest Ranch Ray White Real Estate Yeppoon Reel Fishing CQ Rise Environmental & Guiding Services Riverside Tourist Park Rockhampton Business Machines Rockhampton Helicopters Rockhampton Leagues Club Ltd Rockhampton Serviced Apartments Rosslyn Bay Fisherman’s Market Rosslyn Bay Kiosk Rsured Pty Ltd Rubyvale Gem Gallery Sail Capricornia Sail Inn Motel Saleyards Distillery Sandstone Park Carnarvon Gorge Saunders Havill Group St Brendans College Sunlover Lodge Surf Lakes Holdings Surfside Motel Trevor McMaster Refrigeration Tsuruya Japanese Restaurant Vue Wine Bar & Restaurant

Western Gateway Motel Whisk Yeppoon Workforce Express Yellow Cabs Australia (Rocky) Yeppoon Beach House Yeppoon Golf Club Inc Youngs Bus Service

ASSOCIATE Archer Park Station and Steam Tram Museum Ashton Engineering Pty Ltd Bob Pleash BP Gracemere Business Class Limousines Capella Pioneer Village Inc Central Queensland Military & Artefacts Museum Department of Prime Minister & Cabinet Digitalrez Australia Emu Park Historical Museum Society Keppel Bay Shell Club Inc. T/a Shell World Yeppoon Marlborough Historical Museum Mount Morgan Historical Museum Nathan White Images Nextra Capricorn Newsagency Old Rainworth Fort Paint Pot Gallery pH7 Consulting Pacific Pixels Rubyvale Progress Association Inc. The Gallery Fine Arts Society The Mill Gallery Tobe Entertainment Wavelengths for Hair While Away Bed & Breakfast Yeppoon Community Markets

Capricorn Enterprise Annual Report 2018/19


Facilitating Future Prosperity


15 East Street, Rockhampton Queensland, 4700 Australia P 07 4927 2055 E W


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