Page 1

2016/17

Annual Report

capricornenterprise.com.au


Who is Capricorn Enterprise?

Contents

Capricorn Enterprise is a not-for-profit, apolitical, membership based organisation, advised and influenced by a Board of Directors and Management Committees. Capricorn Enterprise is one of Queensland’s thirteen (13) official membership based Regional Tourism Organisations representing a large part of Central Queensland, from the Central Highlands in the west to the Keppel Islands in the east.

Message from the CEO & Chairman

4

Board Members

7

Priority Projects

9

We provide Economic Development support to regional industry in Rockhampton and the Capricorn Coast, acting as an independent voice for the business community. We also provide economic development services to Livingstone Shire Council. Our Tourism footprint covers the larger part of Central Queensland including the Sapphire Gemfields, Carnarvon Gorge, Emerald, Mount Morgan, Rockhampton, Capricorn Coast and Keppel Islands. Our Economic Development footprint is the Rockhampton and Capricorn Coast Region.

Economic Development

10

Tourism/Destination Marketing

16

Industry Development

24

Digital Marketing

26

Events Sponsorship and Support

27

Visitor Information Centres

28

2016/17 Volunteers

28

2016/17 Members

30

2

3

LIVE PLAY WORK INVEST www.capricornenterprise.com.au

Our Purpose

Facilitating Future Prosperity

Our Commitment

Advancing our dynamic region through collaboration, leadership and support Our Role Business Support, Destination Marketing, Tourism & Visitor Servicing, Investment Attraction

2016/17 Capricorn Enterprise AGM Report


Message from the Chairman and Chief Executive Officer Our small but dedicated team of staff, wonderful Volunteer Ambassadors, volunteer Directors and Management Committee Members at Capricorn Enterprise are absolutely committed to ensuring that we deliver the best possible service and support to our Members, Stakeholders, Visitors and broader community to help Facilitate Future Prosperity. Capricorn Enterprise has continued to be a strong independent voice for business and industry in local, regional, state and national forums. Our collective tenacity has seen us celebrate our achievements but also respond to significant external challenges during 2016/17.

4

In November 2016, Capricorn Enterprise was proud to receive on behalf of our Regional Tourism partners at Gladstone Area Promotion Development Ltd (GAPDL) and Bundaberg North Burnett Tourism, for the second consecutive year, Bronze for the “Richard Powell Award for Destination Marketing” at the Queensland Tourism Awards for our Southern Great Barrier Reef efforts promoting our diverse destination from our islands and coastal precincts to our cities, country and sandstone wilderness. Our regional economy during 2016 which had responded to the affects of the resources downturn, emerged with more positive signs into 2017 across a number of sectors, with industry representatives, politicians and media commentators quoting ‘green shoots on the horizon’. Then came yet another Fitzroy River flood post TC Debbie, causing the majority of Capricorn Coast and Rockhampton businesses to lose significant trade during Easter and beyond. Unlike previous floods, major highways into Rockhampton remained open, thanks to the $170 Million Yeppen South Project (which included a 1.6km bridge crossing), completed in 2015 as part of the ten year $8.6 Billion Bruce Highway Action Plan “Out of the Crisis” legislated in 2012 between the Federal and State governments.

Recent history of Fitzroy River Flood Heights: Feb/Mar 2010 Dec 10/ Jan 2011 Feb/Mar 2012 Jan/Feb 2013 March/April 2017

5.30m 9.20m 7.10m 8.61m 8.80m

Source: Australian Government, Bureau of Meteorology

www.capricornenterprise.com.au

Mary Carroll Chief Executive Officer

Graham Scott Chairman

However, during the 2017 flooding event, sensationalist southern media reporting did more damage to businesses than the actual flood waters which impacted less than 10% of Rockhampton residential and business dwellings located on a natural floodplain, along with the Rockhampton Airport which closed for just over a week. During the two week period from 27th March to 9th April, 25% of businesses surveyed lost between $50,000 to $200,000 in revenue, with 50% suffering losses of between $10,000 and $50,000 dollars, and another 25% of businesses surveyed losing up to $10,000 in trade. The State government via Tourism and Events Queensland provided additional funds of $50,000 to Capricorn Enterprise to help boost our marketing efforts which we gratefully expended in additional multi media campaigns including social, television and print as well as hosting key digital influencers to our destination to June 2017. The additional workload completed by our small team in that three month period was nothing short of exceptional. As one of the thirteen (13) official regional tourism organisations in Queensland as recognised by the State government, Capricorn Enterprise is responsible for Destination Marketing for the larger part of Central Queensland, from the Central Highlands to the Keppel Islands, on a modest annual budget. Livingstone Shire Council on the Capricorn Coast is our largest local government funding partner in our tourism and economic development efforts, with Central Highlands Regional Council supporting destination tourism marketing. Rockhampton Regional Council (RRC) announced last year that it would discontinue its annual $100,000 per annum tourism financial support to Capricorn Enterprise after 30th June 2017, preferring to use these funds to expand its tourism services within the city’s boundaries and take over the operation of The Spire Visitor Information Centre (VIC) on Gladstone Road Rockhampton for the first time in thirty years.

Whilst Capricorn Enterprise offered to continue the management of the VIC at no cost to Council, we transitioned management of the VIC and our thirty wonderful volunteers to RRC on the 1st April 2017, with Council also electing in July to discontinue the VIC Official Accreditation as part of the Visit Queensland Network. Capricorn Enterprise and our predecessor Organisation Capricorn Tourism had managed The Spire VIC for three decades, so we appropriately honoured our wonderful volunteers at a Volunteer Ambassador Appreciation Dinner, with many reaching 5, 10, 15, 20 and 25 years, with our longest serving volunteer Joan McCamley boasting over 25 years of voluntary service. We also said farewell to Michelle Pownall, who commenced with Capricorn Enterprise as a Tourism Trainee in 2009 and after completing her Certificate IV in Tourism, was employed as the Visitor Information Centre Supervisor for Capricorn Enterprise, a job she loved for eight (8) years.

hosted a number of industry workshops and forums designed to introduce regional businesses to upcoming major project opportunities, with considerable work planned for 2017/18 and beyond as part of the Australia-Singapore Comprehensive Strategic Partnership. Whilst much of our day to day work goes unnoticed, Capricorn Enterprise provides constant support, assistance and advice to hundreds of businesses, groups and individuals as well as government at all levels on a broad range of issues. We attend and host numerous business events and provide a critical platform for people to network and increase their visibility. Our networks and support is broad. Our commitment to YOU, our Members, is genuine and our determination to ensure our destination succeeds is unwavering. Together we can continue to achieve so much for our destination.

Despite this operational disruption, the affect on our forward operating budget was negligible, with a known reduction in both gross revenue balanced with reduced operating expenses. Our strong membership support and fiscal management is a credit to the Organisation, reflected in our annual Audited statements. To the year ending June 2017, Capricorn Enterprise remained focused and we saw our total international visitors to the Southern Great Barrier Reef destination increase by 10% to 148,000 people staying for 2.5 million visitor nights and spending 98.7 million dollars. Four of our top five international source markets increased – UK (up 8.7% to 26,000 visitors), Germany (up 24.1% to 24,000 visitors), USA (up 40.4% to 13,000 visitors) and France (up 16.7% to 7,000 visitors). NZ visitors still accounted for 17,000 visitors but declined slightly by 3.7% or 1,000 visitors. The Southern Great Barrier Reef experienced the 4th strongest regional growth in Queensland for international visitors (after Southern Queensland Country, Fraser Coast and Sunshine Coast) to the year ending June 2017 compared to June 2016. Capricorn Enterprise has worked hard to obtain additional Federal and State government funding to support our local and regional businesses via highly professional and successful business programs including Digital Mentoring, Tourism Trade Mentoring and Economic Gardening. Our Organisation is proud of our relationships with a broad range of stakeholders and industry across Tourism, Retail, Health, Education, Mining/Resources, Transport/Logistics, Defence, Construction, Manufacturing and Agriculture. Strong relationships has positioned Capricorn Enterprise as a critical link between business and government to seize opportunities, particularly in the Resources and Defence sectors. During 2016/17, Capricorn Enterprise, in partnership with AusIndusry and Centre for Defence Industry Capability,

Mary Carroll Chief Executive Officer

Graham Scott Chairman

B.Eng (Civil), M.I.E.Aust, RPEQ.2412

Capricorn Enterprise Chief Executive Officer, Mary Carroll, represents the region on the following;

Capricorn Enterprise Chairman, Graham Scott, represents the region on the following;

• Chair - Regional Tourism Network Queensland (13 RTO’s)

• Manager - Calibre Consulting Rockhampton

• Director - Queensland Tourism Industry Council (QTIC) • Governor in Council CQUniversity (Ministerial appointment) • Committee Member Regional Development Australia Fitzroy Central West (RDAFCW) to Dec 2016

• Deputy Mayor, Livingstone Shire Council (to July 2017) • Councillor, Livingstone Shire Council • Chair – Rockhampton Regional Transport Group • Committee Member Northern Australia Alliance (NAA)

• Committee Member Northern Australia Alliance (NAA)

Capricorn Coast & Rockhampton Top 5 Industry Employers: 12.8% 10.9% 9.0% 8.80% 7.60%

Health Care & Social Assistance Retail Education & Training Construction Manufacturing

Source: Fitzroy Region, Australian Bureau of Statistics

2016/17 Capricorn Enterprise AGM Report

5


1.

2.

Shadow Minister for Tourism, Jon Krause MP; Capricorn Enterprise CEO, Mary Carroll; Deputy Opposition Leader, Deb Frecklington MP; Federal Member for Capricornia, Michelle Landry MP at Keppel Bay Marina to discuss Great Keppel Island.

3.

Assistant Minister for Transport and Infrastructure, Glenn Butcher; LSC Deputy Mayor & Capricorn Enterprise Chairman, Graham Scott; Member for Keppel Brittany Lauga MP in Yeppoon.

4.

5.

6

Board Members 2016/17

(L-R) LSC Deputy Mayor & Capricorn Enterprise Chairman, Graham Scott; LSC Mayor, Bill Ludwig; Premier Annastacia Palaszczuk and Treasurer Curtis Pitt discussing major projects.

Graham Scott

Geoff Murphy

Steve Leighton

Heather Peirano

Chris Harris

Narelle Pearse

Bob Pleash

Helen Schweikert

Calibre Consulting Chairman

JMK Pastoral Vice Chairman

C.T. Harris & Company

Piranha Insurance

CQUniversity (Appointed 12 December 2016)

1

Our wonderful Capricorn Spire Visitor Information Centre Volunteers. Capricorn Enterprise CEO, Mary Carroll; LSC Mayor, Bill Ludwig; Capricorn Enterprise Chairman, Graham Scott; Prime Minister, Malcolm Turnbull MP; Federal Member for Capricornia, Michelle Landry MP; Minister for Northern Australia, Senator Matt Canavan at the Northern Australia Annual Statement function at Parliament

Ergon Energy Nb: Max Hogan – alternate Director to Steve Leighton, Ergon Energy

Private Member (Appointed 1 August 2016)

2

Cap Coast Home Loans

Former Board Members 2016/17

3 Professor Scott Bowman

Vice Chancellor CQUniversity (Until 12 December 2016)

Networking Nights 2016/17

Sandra Hobbs

Central Highlands Development Corporation (Until 1 August 2016)

5

Chris Harris CT Harris & Co

Wayne Litherland

Thursday 29th September 2016 – Annual General Meeting Stirling Rockhampton

Herron Todd White

Darren Smith FCA

Wednesday 26th October 2016 – Kanangra Heights Yeppoon

“I have had the absolute pleasure of working with the fabulous team at Capricorn Enterprise and their remarkable CEO Mary Carroll in building regional industry capability, capacity and international marketing performance for the past six years. Over this time and under the inspired leadership and tenacity of Mary and her team I have seen their hard work and dedication result in the international and domestic market profile and brand recognition of the Capricorn region and Southern Great Barrier Reef destination lift to unprecedented heights. To my mind the overall performance of Capricorn Enterprise in support of their members, stakeholders and the wider regional community over the past six years or so has been exceptional and worthy of well-earned recognition and accolade. I would certainly like to thank Mary and her team for their on-going support of and focus on local industry development and most of all being an absolute dream to work with! Well done guys, great work!”

Thursday 8th December 2016 – Christmas Party Ferns Hideaway Byfield Tuesday 31st January 2017 – Headricks Lane Rockhampton Wednesday 8th March 2017 – Ian Weigh Motors Rockhampton Jaguar Land Rover

Rod Harms Rural (Until 20 February 2017)

Audit Risk Management Committee (ARMC)

Thursday 7th July 2016 – Great Keppel Island Hideaway (transfers with Freedom Fastcats) 4

Maria Harms

Kennas Chartered Accounts

Finance

Janelle Kerr

Financial Controller

Thursday 9th March 2017 – Official Opening of Stranded Beach Stay Yeppoon Thursday 11th May 2017 – Pre-opening Vue Wine Bar and Restaurant Yeppoon

Ray Schleibs | Managing Director at Iimagine Creative Innovation – October 2016

www.capricornenterprise.com.au

2016/17 Capricorn Enterprise AGM Report

7


Priority Initiatives 2016-2020 1.

2.

3.

4.

Increased representation: state & federal

growing central queensland

Upgrade Rockhampton Regional Airport

Project

Project

Project

Project

Option 1 - Major facility co-locating a convention centre and multi sports centre

Increase representation of State and Federal government agencies in the Rockhampton Region

Phase 1 - Rookwood Weir, Fitzroy River

Stage 1 - Freight Handling (i.e cold storage)

Multi Use Centre: Convention Centre & Stadium Facilities

1 8

Option 2 - A Staged facility

2 1.

Capricorn industry representatives celebrate the 50th Anniversary of Caravanning Queensland, at the Gold Coast (Nov 2016).

2.

Capricorn Enterprise CEO, Mary Carroll; Capricorn Caves Owner, Ann Augusteyn; LSC Mayor, Bill Ludwig at Destination Q 2016, in Mackay.

3.

TEQ Europe Mega Media Famil hosted by Capricorn Enterprise Tourism Marketing Manager, Deanne Bowd, explore Carnarvon Gorge Sandstone Wilderness and SGBR over 10 days.

4.

3

Healthy communities

Stage 3 - Dedicated facilities for international capability (quarantine/customs)

6.

7.

8.

Implementation of Capricorn Destination Plan

implementation of the northern australia alliance

FocusSing on the digital economy

Project

Project

Project

Project

1. Allied Health clinic stage three at CQUniversity

Implementation of Capricorn Destination Tourism Plan (DTP) 2014-2020

Rockhampton region to be recognized as the eastern gateway to Northern Australia

1. Support the RRC Smart City Initiative

2. Aged Care resort facilities

During the 2017 Rockhampton Fitzroy River flood event, Studio 10 (channel 10 network) was the only prime time breakfast program that helped us get the correct message out to a national audience, that businesses were open (Friday 7th April 2017). Their 4 minute story was viewed on Facebook 118,000 times with 1,424 shares and 100 affirmative comments.

Stage 2 - Increased Military presence (hard stand facilities)

Phase 3 – Raising Eden Bann Weir

Option 3 - Smaller opportunities – i.e. stand alone convention centre in Rockhampton and/or Yeppoon

5.

Phase 2 – Agricultural Infrastructure to support the water infrastructure

Our ‘Hero Experiences’ are: 1. Southern Great Barrier Reef 2. Carnarvon Gorge & Natural Wonders 3. Caves & Fossicking 4. Regional Specialties & Culinary Delights

2. Support the LSC current digital strategy

4 www.capricornenterprise.com.au

For more information visit www.capricornenterprise.com.au 2016/17 Capricorn Enterprise AGM Report

9


Defence Forum, February 2017

Economic Development Neil Lethlean (Capricorn Enterprise) and Joanna Kubota (Global Solutions Strategies) Economic Gardening High Growth Business Program, March - June 2017

The primary focus of the Economic Development Unit throughout 2016/2017 was to provide training support for small business and investment attraction attained through external promotions and the provision of business development via the Economic Gardening Central Queensland “High Growth Business Program”, business forums and variety of networking events plus the Business Leaders Lunch Series. The provision of up to date statistical data to investors is a critical service conducted by our unit, as well as driving our regional Priority Initiatives including: Defence Projects and Agriculture Precinct. 10

Yeppoon Launch of Northern Australia Infrastructure Fund (NAIF), Cairns, August 2016

Neil Lethlean Economic Development Manager

FITZROY AGRICULTURAL PRECINCT

Business Leaders Lunch Series

Fitzroy Agricultural Precinct as part of “Growing Central Qld”. The construction of Rookwood Weir will impound 76, 000ML of high priority water for urban, industrial and agricultural use. The water from the Weir will generate over one billion dollars of additional agribusiness production from the region, effectively doubling the current beef herd, broad acre cropping and horticultural production. Over 2100 long term new jobs will be generated over the 5-7 year time frame on full up take of the agricultural water. 260 positions will also be generated by the construction of the Weir in the short term.

The successful continuation throughout the 2016/17 year of our Capricorn Enterprise Business Leaders Lunches included:

In addition to the agricultural production, the Weir will secure urban and industrial water supply for Rockhampton, Gladstone and the Capricorn Coast.

Industry Forums Hosted a variety of Industry Forums and Workshops introducing regional business to major projects.

• February 14th 2017 – featuring Ian Macfarlane. Chief Executive Officer of Queensland Resources Council (QRC) • 19 June, 2017 – Business Breakfast Yeppoon and Rockhampton - Telstra/NBNCo. Featuring Presentations by Telstra and NBNCo senior representatives with the latest news on the rollout of the nbnTM Network with the latest technology updates, information and connection details.

Business Training and Advocacy March to June 2017 - Economic Gardening “High Growth Business Program”. Delivery of a third EGP to 25 Livingstone and Rockhampton Council businesses by Takahiro and Joanna Kubota, Global Solutions Strategies. This highly recommended program for SMEs is supported by Livingstone Shire Council, Industry Skills Fund and Capricorn Enterprise to assist businesses reach their full potential and grow.

Business Events Calendar

Promoted upcoming business events through Business Events Calendar online and via enews.

Partnering with our community “Communication 2 Careers” (C2C) Events:

2016/17 C2C Calendar: • July 20th and 23rd – The Cathedral College. • August 9th – Rockhampton High School and CQ Christian College. • August 16th – Rockhampton Girls Grammar School. • October 12th - Emmaus College. • November 5th – Rockhampton Girls’ Grammar. Communication between students and employers.

Australian Industry Defence Network [AIDN] –QLD Promote and attend ICN events.

Carmel Humphries Economic Development Project Officer

www.capricornenterprise.com.au

2016/17 Capricorn Enterprise AGM Report

11


Queensland Resources Council, Business Leaders Lunch - February 2017

Queensland Resources Council, Business Leaders Lunch - February 2017

Economic Development State Treasurer Breakfast, June 2017

12

economic development

industry liaison (Defence Projects) In association with AusIndustry and the Centre for Defence Industry Capability, Capricorn Enterprise has throughout the year hosted a number of Industry Workshops and Forums designed to introduce regional Businesses to upcoming Defence Projects.

Business to Business Connections Capricorn Enterprise provides trusted advice when business are looking to commence or expand. Our Economic Development team provide regular introductions and connections between many of the regions local businesses in order for them to work together and grow the local economy.

general 2016 Capricornia Business Awards November 11th. Active Member of organising committee for the 2016 as well as the 2017 Business Awards. livingstone shire council Support Council’s Economic Development initiatives including marketing of The Gateway Business Park (Stages 2 – 4), Yeppoon Foreshore and Town Centre revitalisation project plus Investment attraction.

Rockhampton

Workshops Contribute to the development of the Fitzroy Transport Plan. regional economic data Regular updating of Regional Economic data and statistical and demographic information for interest groups including investors, business and industry. active (committee) involvement • Central Queensland Economic Development Practitioners’ Group - active Membership of CQEDPG. • Queensland Local Content Leaders Network {QLCLN}. Active Member of the QLSLN advancing industry local content across regional Queensland. queensland resources council As a regional partner attend QRC 2016 annual lunch incorporating the resources roundup segment. Qld Trade and Investment Development of the Draft International Education and Training Strategy to Advance Qld 2016 – 2026, and Qld Trade and Investment Strategy 2017 – 2022.

Economic Gardening CQ The Economic Gardening CQ “High Growth Business Program” that aims to provide small to medium sized enterprises with assistance to help them fast track their businesses. Through this, local employment is created and there is a positive economic impact on the region. Thanks to the ongoing support from Livingstone Shire Council and the small dedicated team at Capricorn Enterprise securing additional funding, for this program we have been able to facilitate three Economic Gardening Programs to date and 75 businesses across the Local Government Associations of Rockhampton and Livingstone have graduated. After intensive research by Capricorn Enterprise into finding an ongoing funding source for this program, an Application has been submitted via the $30M Bowen Basin Regional Jobs and Investment Package under the Skills and training component to deliver Economic Gardening across three regional centres to provide four (4) programs over two years. Economic Development organisations from Gladstone and Mackay have been impressed by the success of the Rockhampton/Yeppoon program and have recognised the potential for the program in their own regions.

“It is that time of year where we look at the position of the business and review our goals and achievements from the previous year. During this process we have seen that the Economic Gardening Program from two years ago has heavily influenced the future projections, decisions and choices that we have made since attending the program. This has made a huge impact to our ongoing outcomes. This year we have decided to change the direction of our marketing. This has been a decision that is supported by metrics we have collected over the past 2 years. I would like to thank Capricorn Enterprise for the opportunity and acknowledge the difference this has made.” Jason Spence | Director / Microsoft Certified Professional, iassist – February 2017

TMR Fitzroy Regional Transport Plan

www.capricornenterprise.com.au

2016/17 Capricorn Enterprise AGM Report

13


Economic Development 2

14

economic development

1 1.

Economic Development Management Committee Meetings Agendas focused to advancing regional Priority Projects, developing strategies to support small business, organising networking events including Business Leaders Series, C2C and RING Events, Business Awards etc. Members • Dennis Bryant, Regional Manager CQ, Master Builders Queensland • Wayne Litherland, Babsuva Pty Ltd • Chris Harris, Principal, CT Harris & Company • Vernon Brown, Relationship Manager, Suncorp Bank • Amanda Tippins-Kirk, Marketing Manager, Stockland Rockhampton (until November 2016) • Prue Hinchliffe, Director, Indigo Gold Pty Ltd • Colin Strydom, Principal, Design and Architecture • Paul Herbert, CEO, The Rock Building Society • Jason Spence, General Manager, iAssist Meetings 2016: June 22nd August 10th September 21st November 9th December 14th www.capricornenterprise.com.au

2017: February 1st March 29th May 31st

Statistical Provision • Data requests (from population data to super yacht statistics, from building approval numbers to dwelling projections) for members and media, investors and businesses, local government and state agencies • Assistance with statistics for grant applications, investment briefs and community organisations • Economic report – updated twice (August and February) • Webpages – updated statistical content as necessary • Workshop – presentation to community groups on how to access data • Development of investment briefs

Training and Skills

Participate in regional Skills and Labour Co-ordination group and Training Reference group, Master Builders Roadshow and Small Business Week.

Rockhampton

3

Minister for Natural Resources and Mines, Anthony Lynham; and Member for Keppel Brittany Lauga MP announce funding for the Emu Park Anzac Memorial Precinct with Livingstone Shire Council and community leaders.

John & Lillian Lever (Koorana Crocodile Farm), join Member for Capricornia Michelle Landry MP and Deputy Prime Minister Barnaby Joyce MP at Parliament House Canberra to showcase Queensland produce. 3. Queensland Tourism Industry Council Board with Mary Carroll (Chair Regional Tourism Network Queensland) 2.

During 2016/17 Capricorn Enterprise was a Member of:

Capricorn Enterprise liaised/partnered with:

• Chamber of Commerce & Industry Queensland (CCIQ)

• Tourism and Events Queensland (TEQ)

• Queensland Tourism Industry Council (QTIC) • Caravanning Queensland

• Northern Australia Alliance (Capricorn Enterprise, Townsville Enterprise Ltd, Advance Cairns, NT Chamber of Commerce, Karratha District Chamber of Commerce and Industry, Broom Future Ltd, GW3)

• Queensland Master Builders

• Central Highlands Development Corporation (CHDC)

• EDA (Economic Development Australia)

• Gladstone Area Promotion & Development Ltd (GAPDL)

• Australian Industry Defence Network (AIDN)

• Bundaberg North Burnett Tourism

• Australian Institute of Company Directors (CEO – MAICD)

• Shop 4703 (Yeppoon)

• Volunteering Queensland

• The Table (Capricorn Coast Business Community)

• Fitzroy Basin Association (FBA)

• Mount Morgan Promotion & Development (MMPAD)

• RACQ (Royal Automobile Club of Queensland)

• Capricorn Chamber of Commerce (CCC)

• REIQ (Real Estate Institute of Queensland)

• RIG (Resource and Industry Group)

• ATEC (Australian Tourism Export Council)

• Stanwell Community Partnership Fund

• QICA (Qld Information Centre Association)

• Gracemere Industry Group

• Queensland Resources Council (QRC)

• Gracemere Community Voice • Local and State government departments

2016/17 Capricorn Enterprise AGM Report

15


Tourism/ Destination Marketing

Brisbane Caravan & Camping Super Show, June 2017 Launch of Inaugural SGBR Destination Guide 2017

16

17

Phoebe Lee, Little Grey Box (Social Media Influencers)

TOURISM MANAGEMENT COMMITTEE Committee Members Deanne Bowd Tourism & Marketing Manager

Lena Mannerstrale Marketing Executive (from March 2017)

• • • • • •

Ann Augusteyn, Capricorn Caves Gerry Bourke, Quest Rockhampton (to Dec 2016) Grant Cassidy, Cassidy Hospitality Group Denis Cox, Beef Australia Andrea Ferris, Central Highlands Regional Council (CHRC) Sandra Hobbs, Central Highlands Development Corporation (CHDC) • Ken Kayes, Mt Hay Gemstone Tourist Park (to June 2017) • Del Rowley, Mt Morgan Promotion and Development • Trish Weir, Livingstone Shire Council (to May 2017) Meetings 10 August 2016 – Destination Tourism Plan 8 March 2017 – QTIC Tourism Industry Reform

Krista Brown Projects - Tourism Marketing (part-time until March 2017)

www.capricornenterprise.com.au

ANNUAL Destination Guide 2017 A first for the region, 2017 saw the production of 1 x A4 size Southern Great Barrier Reef (SGBR) Destination Guide instead of 3 regional guides for Capricorn, Gladstone and Bundaberg Regions.

The Benefits: Strengthen the SGBR Destination Brand. Highlights Individual ‘Precincts’ across the entire SGBR. Showcase Queensland’s Experience Pillars of Reef, Islands and Beaches, Natural Encounters, Adventure & Discovery, Events, Queensland Lifestyle. Promotes Drives, Maps, Highways.

• Sydney 25-30 April. Attendance – 60,487

• New Design, New Look, Refreshed Copy. • All advertising sales, design concepts, copy writing were completed internally • VINK Publishing – prepared final artwork, proofing, printing, delivery

• Exhibited with assistance of rostered Yeppoon Visitor Information Centre Volunteers

• 120,000 units distribution to 120 Queensland Accredited Visitor Information Centres, local attractions and accommodations within the Southern Great Barrier Reef Region, and 26 CQUniversity Campuses

Destination Marketing Caravan & Camping

Caravanning Qld – Annual Partnership Agreement • Full page advertisement in annual Caravanning Queensland publication • Provided events for inclusion in publication Camping and Caravan Consumer Shows • Brisbane 7-12 June. Attendance 60,487. Capricorn Caves and Coolwaters Holiday Village attended along with other SGBR operators and volunteers

• Melbourne 22-27 Feb. Attendance – approx 50,000 CQ Mega Expo • Sponsored ‘Destination Lane’ and attendance of Andrew Ettinghausen (ET)

• Capricorn Coast video provided to promotional screen activity on site People to People Ambassador Program USA school group of 40 visited Capricorn Caves, Koorana Crocodile Farm, Capricorn Resort, and St Christopher’s Chapel for a Civic Welcome by Livingstone Shire Council. July 2016.

Capricorn Enterprise Campaigns 400km RADIUS SUMMER CAMPAIGN: • Successful Tourism & Events Queensland (TEQ) Incentive Fund submission • $45k total budget, being Capricorn Enterprise investment $15k, TEQ investment $30k • Social Media – began 20 Nov for 6-8 weeks, Facebook and YouTube, GKI, Cap Coast, and Rockhampton video content, targeting 25-54 year olds, 400km drive radius from Rockhampton

2016/17 Capricorn Enterprise AGM Report


German Travel Media, September 2016

French Film Crew, October 2016

Tourism & Destination Marketing 400km RADIUS SUMMER CAMPAIGN continued...

• Television – scheduled 20 Nov – 3 Dec 2016, Rockhampton, Mackay, and Maryborough stations, GKI, Capricorn Coast, and Rockhampton video content

18

• 12 May – 19 June 2017

• Call to Action – capricornholidays.com.au • Conversion – online holiday deals were provided to Gold Members and were available to purchase for all other members at $40.

• Retargeting Link Ad - beginning 2 weeks after launch, targeting anyone who has interacted with the carousel and visited the website.

• 25 deals are loaded on capricornholidays.com.au

• Landing Pages updated: www.capricornholidays.com.au/ destinations/sandstone-wilderness, www.capricornholidays.com.au/destinations/sapphiregemfields-qld, www.capricornholidays.com.au/ destinations/blackdown-tableland

• 25 Feb – 31 March 2017 • Investment $15,000 – media value $27,734 • Featured product - Capricorn Caves, Rubyvale Gem Gallery, Mt Morgan Guided Tours, TMC Tours, Miners Heritage Walk in Mine, and Mt Hay Gemstone Park

• FINAL RESULTS - Reach 201,157, Clicks 3,811, Cost per Click .52c (below industry benchmark of .63c), Click through Rate 1.29% (above industry benchmark of 0.90%)

• Print ads – 34,429 circulation, Facebook – 2,686 web clicks, deals and advertising on queensland.com – leads to industry 126

• Engagement rate was really high across the two posts receiving 2,435 post engagements, 660 post reactions and 135 post shares

PRE-EASTER CAMPAIGN:

WINTER CAMPAIGN - Facebook

• Utilised TEQ Incentive Fund

• Timing - 20 March to 30 April 2017 (extended to 3 June, due to TC Debbie)

• In market 5th Feb until 10th March 2017. • The $1.2 million campaign included TV, cinema, press and targeted digital advertising in the key markets of Sydney, Melbourne, Brisbane and Regional Queensland with the aim of driving visitation in the lead up to Easter • Online Holiday Deals on Qld.com - Capricorn Caves, Edge Apartment Hotel, Empire Apartment Hotel, Great Keppel Island Hideaway, Great Keppel Island Holiday Village, Poinciana Tourist Park, Keppel Konnections, Archer Park Rail Museum, Sail Capricornia, Travelodge Rockhampton, Salt Apartments, Echelon Apartments Yeppoon, and Beaches On Lammermoor Apartments

www.capricornenterprise.com.au

Gem Gallery, Sail Capricornia, Sail Inn, Sandstone Park, Silver Wattle Caravan Park, Stranded Beach Stay, Travelodge, Villa Mar Colina.

Sandstone Wilderness - Facebook

• Carousel Ad - running alone for first 2 weeks, started 12/5, included 5 images across Carnarvon Gorge, Sapphire Gemfields, Blackdown Tablelands.

Tourism & Events Queensland (TEQ) DRIVE CO-OP

Queensland Weekender, March 2017

• Carousel – Rockhampton, Capricorn Coast, Sandstone Wilderness (5 images across precincts for each) • Video Link – Rockhampton, Yeppoon, Dig the Tropic • Link Ad – Rockhampton, Yeppoon, Dig the Tropic • FREE Online Holiday Deals taken up by 23 members: Archer Park Rail Museum, Big4 Capricorn Palms, Blue Dolphin Caravan Park, Capricorn Caves, Coral Inn, Emerald Central Hotel, Empire and Edge Apartments, Footlights Theatre Restaurant, GKI Adventures, GKI Hideaway, Keppel Bay Marina, Keppel Konnections, Koorana Crocodile Farm, Poinciana Tourist Park, Rubyvale

• FINAL RESULTS: Video, Link, and Carousel Ads – Impressions 1,957,600, Engagements 331,858, Web Clicks 6,798, Views 27,420, Cost per View .03c (goal .07c) POST TC DEBBIE/FLOOD CAMPAIGN Campaign included: television, Facebook advertising influencers/content creation • Digital activity ran from May 14 to June 3, 2017 • Targeted 400km radius and South East Queensland • Content included video ads, link ads, and carousel ads using Capricorn Coast, Rockhampton, and Central Highlands imagery, video and FOC operator deals • Television schedules: 14-27 May 2017

- WIN Rockhampton, Mackay, and WideBay, delivered 120% of value invested

- Commercials utilised - recut Capricorn Coast video and Shop 4703 video

- Total Potential audience (Women 25+): 412,570

TV Campaign: PRE SCHOOL HOLIDAY • Channel 7 x 1 week 25 June – 1 July 2017 • New Capricorn Coast 15 second TVC • Aired on 7 Mackay, Rockhampton, Wide Bay, 7flix QLD

Destination Campaigns (TEQ) SUMMER CAMPAIGN (RTO Incentive Funds 2017) • Social Media – began 20 Nov – 17 Dec, Facebook and YouTube, Reef Within Reach video content, targeting 25-54 year olds with 50% family, Brisbane and 400km drive radius

• Reef Within Reach video content • Call to Action – southerngreatbarrierreef.com.au • Conversion – 25 Capricorn operator deals were loaded on southerngreatbarrier.com.au SGBR WINTER CAMPAIGNS (SOCIAL MEDIA) • Little Grey Box blog and video - 7 July – 8 August - Impressions 1,416,555, Engagements 331,858, Web Clicks 879, Views 2361,372 • Events – Gemfest (Festival of Gems), Village Festival, Winterfeast, Great Barrier Reef Swim (Heron Is) - 3 July – 13 August - Impressions 384,110, Web Clicks 3,564

Television Coverage Queensland Weekender 1. Henderson Park feature Saturday 20 August 2016 2. Pumpkin Island/Waterline, Heli Central aired Saturday 3 September 2016 3. Sail Capricornia aired Saturday 17 September 4. Carnarvon Gorge National Park, Heli-Central, Australian Nature Guides 1 April 2017 5. Rockhampton Heritage, Quay Street, Heritage Village, Archer Park Rail Museum 13 May 2017 Fish’n with Mates – Channel 9, March 2017 Escape Fishing with ET – Channel 10. Season 18 has resulted in 11 segments featuring Keppel Bay Marina and Capricorn Coast

Roadside Billboards • 2 North of Rockhampton (Bruce Hwy) = 2 x Great Keppel Island • 1 x Entry to Yeppoon • Sapphire Gemfields Crossroads billboard updated

• Television – 20 Nov – 3 Dec, Rockhampton, Mackay, and Maryborough stations

2016/17 Capricorn Enterprise AGM Report

19


Annual SGBR Sales Call to Tourism Australia 2016

egion

Great Keppel Island Map

Tourism & Destination Marketing

SGBR wins Bronze at 2017 Queensland Tourism Awards

Travel Media Famils 20

Capricorn Enterprise (CE) and Tourism & Events Queensland (TEQ) Europe Famil - 7 media published stories on Carnarvon Gorge, Capricorn Coast, and Great Keppel Island ($10k investment from Capricorn Enterprise) Members included Carnarvon Gorge, Takarakka Bush Resort, Australian Nature Guides, Heli-Central, Capricorn Caves, Great Keppel Island Hideaway, Keppel Konnections, Sail Capricornia, GKI Adventures, Cooberrie Park Wildlife Sanctuary, Salt Yeppoon, Koorana Crocodile Farm, Great Western Hotel, Henderson Park Farm Retreat, Lure Living, Beaches Restaurant, and Waterline Restaurant. TEQ Europe Host – Peter Mierzwiak Media Attendees – Inna Hemme, Patrick Schlutter, Uwe Gebauer, Dieter Putz, Stephanie Sartor, Christine Dohler RESULTS Total Stories: 8 Circulation: 3,751,000 Value: $831,000 AUD Tourism and Events Queensland (TEQ) New Zealand Attendees: Cassie Roma, NZME Head of Content; Jason Reeves, Radio Host; Moehau Hodges-Tai, Digital Content Producer. RESULTS Produced 6 videos across Yeppoon, Capricorn Caves, Great Keppel Island, Rockhampton, and Capricorn Coast. These were published and promoted on Coast Radio and online content competition. Included Herald Travel Tuesday inside front cover SGBR map, GKI double page spread feature story,

www.capricornenterprise.com.au

Herald online content alignment with video and sponsored advertising. Tourism & Events Queensland UK Famil Attendees - Laura Mulley, Commissioning Editor, S Magazine; Adam Kay, Editor, The Regional Magazine Company; Lorna Roach, Travel journalist, OK! Magazine; Naomi Leach, UK Travel News Editor, Daily Mail/Mail Online; Grace Armitage,Tourism and Events Queensland. Readership - 232 million. Published various stories on Pumpkin Island Tourism & Events Queensland Fishing Famil Attendees -David Lems, APN; Kosta Linardos, Hooked Up. Readership of over 1million. Attended the Rocky Barra Bounty held for the first time in a net-free fishing zone. TEQ worked with Department of Agriculture and Fisheries to highlight Queensland’s new net-free fishing zones as a mustvisit angling destination. Jeremy Pierce, Courier Mail: published story on Pumpkin Island Capricorn Enterprise Media Famils Libby-Jane Charleston, Associate Editor: published GKI stories for HuffPost Australia, Holidaying with Kids Magazine, personal blog with 2.8 million subscribers Kerry Heaney, Freelance Travel Writer: published Capricorn Coast and Pumpkin Island stories in RACQ’s Road Ahead Magazine

Lee Mylne, Freelance Travel Writer: added SGBR section (including Great Keppel and Pumpkin Islands, and Yeppoon) to Frommer’s Easy Guide to Australia

• International visitation growth was primarily driven by the top two markets: the UK (up 2.9% to 25,000); and Germany (up 15.3% to 23,000).

TEQ department heads: Famil in region following “TEQ Conversations with Industry” Workshop held at Keppel Bay Marina

• Domestic Overnight Visitor Expenditure increased by 11.9% from $947.2 Million to $1,080.9 Million

Culinary Experience Development TEQ in partnership with Capricorn Enterprise identified and prioritised the need for the following culinary tourism experience development project. 1. Capricorn culinary tourism experiences audited and documented 2. Capricorn seasonal produce calendar produced 3. Content on Capricorn’s Top 10 Culinary Tourism experiences created

PARTNERSHIPS Statistics

The National Visitor Survey (NVS) data and the International Visitor Survey (IVS) data to the year ending March 2017 compared to year ending March 2016 revealed: • Domestic Overnight Visitors decreased by 1.6% from 1,968,000 to 1,950,000

• International Overnight Visitor Expenditure increased by 18.5% from $108.5 Million to $92.1 Million • Average length of stay for domestic visitors is 4 nights, an increase of 0.2% The Southern Great Barrier Reef is now the fourth (4) highest visited region for Domestic Visitors and the seventh (7) highest visited region for international visitors out of eleven (11) official tourism regions in Queensland.

Queensland Tourism Awards 2016 • SGBR won Bronze in the Destination Marketing category • Empire Apartment Hotel won Silver for Deluxe Accommodation • Capricorn Caves won Silver for Tourist Attractions

Content Creation 12 blog posts, 6 videos, 42 images produced by influencers and writers - Little Grey Box , Mark Fitz Photography, Lincoln Bertoli, and Dr Tiana Templeman

• International Overnight Visitors increased by 1.8% from 140,000 to 143,000

2016/17 Capricorn Enterprise AGM Report

21


Tourism & Destination Marketing

Great Barrier Reef Drive Brochure Project led by Townsville Enterprise and included 7 RTO’s and 5 Destinations. • The first ever GBR brochure focussing on drive market • A4, 350,000 copies printed, 5 languages (English, German, French, Japanese, Chinese), and supported by a marketing and distribution strategy.

22

Europe and UK Queensland on Tour

298 appointments across our region’s largest international markets Zurich: 30, Milan: 71, Nürnberg: 34, Düsseldorf: 46, Copenhagen: 36, London: 20, VIP Product Manager Weekend: 61 pax, In office training at Australia Tours with owner and entire sales team.

• Includes SGBR double page spread with imagery, Top 10, suggested itinerary, and destination overview. GKI full page co-operative advertisement, Villa Mar Colina and Pumpkin Island advertisement.

Queensland on Stage 2017 (New Zealand)

Southern Great Barrier Reef (SGBR) Touring Guide

Product attendance – Great Keppel Island Hideaway

Delivery of 38,400 SGBR Touring Guides across Northern NSW

Capricorn Enterprise has hosted:

Travel Trade

• ITO Pan Pacific Travel’s, Lydie Godot and Denis Pavageau

Australian Tourism Exchange 2017

• NZ Go Holidays Consultant, Fosa Leilua

Tourism Australia training opportunity with approx. 550 international and domestic sellers

• Goway Italy

111 appointments Operator attendance with own booth - Great Keppel Island Hideaway, Yeppoon Accom, Capricorn Caves Operator attendance with mentoring day pass – Rosslyn Bay Resort, Freedom Fast Cats

Domestic Sales Missions Tourism Australia Presented to 40 Tourism Australia team members to raise their awareness and understanding of SGBR as a destination. Brisbane Trade Mission - Met with Product Managers at Wotif/Expedia, Virgin Australia Holidays, Flight Centre, and trained sales and famils teams at TEQ and Sunlover Holidays

66 appointments with NZ Travel Agents, Wholesale Product Managers and media

Travel Trade Famils • Dertour, Germany’s largest Wholesaler, Peter Just • AOT, Product Manager, Chris Forde • NZ Flight Centre Agent, Cleo Stermi

Australian Tourism Exchange

1 2

3 23

• The Travel Insiders, Petra Steinig, • Voyager de Mond France, Marianne Hourcade and Astrid Alazard

Trade Advertising • SGBR full page suggested itinerary in 4 x Helloworld/AOT/ Sunlover Brochures • SGBR participating in Australia Tours campaign in Germany • Boomerang Reisen/TUI B2B brochure double page

4

5

- Operators attending were Yeppoon Accommodation, Capricorn Caves, Great Keppel Island Hideaway Sydney Trade Mission - Met with Tourism Australia, ATS Pacific, Goway, APTC, Pan Pacific, GTA, Pacific Destinations - Operators attending were Henderson Park Farm Retreat, Great Keppel Island Hideaway International Travel 2 Workshop - trained 50 USA and Canada Travel Agents Flight Centre Expos Sydney attendance – 20,798 (4/5 February 2017) Melbourne attendance - 25,748 (11/12 February 2017) Brisbane attendance – 24,476 (18/19 February 2017)

www.capricornenterprise.com.au

Queensland on Tour, Europe, January 2017 Libby-Jane Charlestone, Huffington Post Sydney (Holidays with Kids), October 2016 3. SGBR representatives, Australian Tourism Exchange, May 2017 4. Queensland on Tour, Europe, January 2017 5. TEQ UK Trade Famil, October 2016 1. 2.

2016/17 Capricorn Enterprise AGM Report


Tourism Trade Mentoring (TDDI funding)

Industry Development “I would like to take this opportunity to acknowledge and thank Capricorn Enterprise and Digital Coaching International for this opportunity once again. Furthermore I would like to acknowledge and thank Emily, for her seamless planning, organisation and contribution to support this wonderful region and the business members I met who I affectionately call the ‘experience makers’ of our industry.

24

This is the third time I have had the pleasure to traverse the region carrying out one on one digital mentoring sessions to members with business owners and marketers at their business or home to support build their digital footprint. This experience has really highlighted to me once again the importance of the small business operator in our industry. Collectively it is experiences that bring out the best of a destination. Even more than that it is the people behind the experiences with their knowledge of regional history, authentic and eclectic personalities and passion (my favourite) of why they chose this destination and started their business here in the first place. I reveled in helping operators understand the importance of sharing their passion for their patch, the importance of sharing their stories through original content creation of how they started and why they love doing what they do to connect and attract visitors to the region FIRST, business second. This experience has also really highlighted there is significant skills gaps in digital and social media marketing knowledge and I commend and acknowledge Mary and the team from Capricorn Enterprise every single time for placing their members first and creating these customised industry training and development initiatives. It was refreshing to work with businesses in a way that it is all about the individual member. Members who chose to participate had our 100% focus and attention on each individual needs, strengths and resources to adapt training that inspires action, not overwhelm. “Despina and Emily were just super supportive and at no time did I feel any questions were too simple. The two ladies have increased my confidence and my learning today.” Sue, Bell Park Caravan Park It was a positive experience for all of us. Finally a message to the 17 Capricorn Enterprise members I met this week, each and every one of you are uniquely remarkable and I look forward to following, liking, commenting and sharing your experiences for years to come! Despina Karatzias | Digital Strategist, Trainer & Mentor, Institute of Excellence – March 2017

www.capricornenterprise.com.au

SGBR Trade Mentoring Workshop – attended by Capricorn Caves, Sail Capricornia, Rosslyn Bay Resort, Cassidy Group, Great Keppel Island Hideaway, Yeppoon Accom. The Operators who participated in 6 month mentoring program were Yeppoon Accommodation (Salt, Echelon, Beaches on Lammermoor), Great Keppel Island Hideaway, Rosslyn Bay Resort, Pumpkin Island, Takarakka Bush Resort (Carnarvon Gorge), and Freedom Fast Cats.

Digital Ready Program (TDDI funding) Digital Training - One-on-one training was conducted with the following 20 operators: Digital Coaching International (DCI), Despina Karatzias 1. Great Keppel Island Hideaway 2. Ferns Hideaway, Byfield 3. TMC Tours, Mount Morgan 4. Villa Mar Colina, Yeppoon 5. Sail Capricornia, Capricorn Coast 6. Gemfest Festival of Gems, Anakie 7. Sail Inn, Yeppoon 8. Henderson Park Farm Retreat, Rockhampton 9. Blue Gem Tourist Park, Rubyvale 10. New Royal Hotel Rubyvale 11. Mount Morgan Promotion and Development 12. Carmels Creations, Yeppoon 13. Footlights Theatre Restaurant, Yeppoon 14. Stranded Beach Stay Accommodation, Yeppoon 15. Sunlover Lodge, Capricorn Coast 16. Bell Park Caravan Park, Emu Park 17. Artisan Gluten Free Bakery, Rockhampton 18. Indigo Gold, Rockhampton Region 19. Rubyvale Gem Gallery 20. Central Highlands Development Corporation, Emerald

Digital Audit (TDDI funding) Digital Coaching International (DCI) 20 Operators were assessed in an online health check, including; 1. Empire Apartment Hotel 2. Great Keppel Island Hideaway 3. Ferns Hideaway, Byfield 4. Great Keppel Island Holiday Village 5. Koorana Crocodile Farm 6. Capricorn Caves 7. TMC Tours, Mount Morgan 8. Villa Mar Colina 9. Pumpkin Island 10. Sail Capricornia 11. Gemfest Festival of Gems 12. Sail Inn, Yeppoon 13. The Waterline Restaurant, Keppel Bay Marina 14. Rosslyn Bay Resort

15. Miners Heritage, Rubyvale 16. Henderson Park Farm Retreat 17. Takarakka Bush Resort 18. Dreamtime Cultural Centre 19. Cooberrie Park Wildlife Sanctuary 20. Mt Hay Gemstone Tourist Park

TEQ Storytelling Storytelling Workshop (Tourism and Events Queensland) – June 2017 Capricorn Caves Koorana Crocodile Farm Great Keppel Island Hideaway Sail Inn, Yeppoon Beef Australia Cool Waters Holiday Village Stranded Beachstay Accommodation Footlights Theatre Restaurant Storytelling Mentees Capricorn Caves – Ann Augusteyn Sail Inn – Pat Lellebo Great Keppel Island Hideaway – Eloise Chaffers Footlights Theatre Restaurant – Garyth Walpole Koorana Crocodile Farm – Lauren Lever Cool Waters Holiday Village – Paul Ewan Village Festival – Jason Pfingst

TEQ Conversations with Industry

(including DTESB and QTIC) – June 2017

Sail Inn Yeppoon Livingstone Shire Council Nathan White Images Great Keppel Island Hideaway Yeppoon Accommodation (Echelon, Salt Yeppoon, Beaches on Lammermoor) Capricorn Caves Koorana Crocodile Farm Keppel Bay Sailing Club MRAEL Keppel Bay Marina The Cassidy Group (Edge Apartment Hotel and Empire Apartment Hotel) Cap Coast Home Loans The Village Festival Endeavour Inn, Emu Park DigitalRez Australia

Branding Workshop (Austrade) – June 2017 Capricorn Caves Stranded Beach Stay Yeppoon Empire Apartment Hotel Rockhampton Edge Apartment Hotel Rockhampton Yeppoon Accommodation (Echelon, Salt Yeppoon, Beaches on Lammermoor) Sail Inn Yeppoon Livingstone Shire Council Sandy’s Bazaar Department of State Development

Economic Gardening Program Presented by Joanna & Takahiro Kubota, Global Solutions Strategies (GSS). March - June 2017 2017 Participants Active Health. Allied Business Group. Beat Architects. Artisan Gluten Free Bakery. CQNutrition. Gracemere Surveying and Planning Consultants P/L. Gracemere Surveying and Planning Consultants P/L. Kanga Bins Harvard Wealth Keppel Bay Sailing Club Humphries Auto Refinishers Megalomania Bar and Bistro Resource Consulting Services Rule Nutritional industries Simco Design. Sea Breeze Servo – Lammermoor Workforce Express Spruiker Hire Rockhampton Powdercoating & Fence Panels. K & N Services Images: TEQ Conversations with Industry, June 2017

QTIC QLD Tourism Awards Master Class

May 2017

Great Keppel Island Hideaway Keppel Bay Marina Empire Apartment Hotel Rockhampton

2016/17 Capricorn Enterprise AGM Report

25


26 

27

Carnarvon Gorge / Sandstone Wilderness

Digital Marketing

Capricorn Enterprise/Capricorn Holidays Websites Capricorn Holidays unique visitors – 126,067 (July 2016 - June 2017) Capricorn Enterprise unique visitors – 37,925 (July 2016 - June 2017) Social Media Corporate Facebook – 2,207 followers Leisure Facebook – 7,593 followers Instagram – 2,872 followers

Emily Szilveszter Marketing Executive

Events, Sponsorship and Support

Master Events Calendar Continuation of this full regional calendar of events continues to be promoted in weekly enews, and available on the corporate website. Tourism & Events Queensland Events Assistance - QDEP Funding – review of applications submitted by Paradise Lagoons Campdraft, Yeppoon Triathlon Festival, Wholly Cow Month, Rockhampton River Festival, Village Festival, Golden Mount Festival, Capricorn Food and Wine Festival

Southern Great Barrier Reef

- E-12 Development – Gemfest Festival of Gems and Capricorn Running Festival

SGBR Social Media

Other Assistance

Facebook 3,787 acquisitions = 21,216 followers Instagram 4,286 acquisitions = 12,250 followers

• Beef Australia 2018 Community Engagement Committee

Southerngreatbarrierreef.com.au Unique visitors 28,573 (July 2016 - June 2017)

Ellie Tonkin Events Executive (unil Dec 2016)

• The Commonwealth Games Working Group – prepared Pre-Training Regional Profile bid document, which was considered the best regional bid in Queensland. The Falklands will be holding their pre-training in Rockhampton • SGBR advertisement in ‘Wots On in Qld’ publication featuring 12 Capricorn events • Spirit of Regional Australia (Qantaslink) 2 page events feature (Winter Edition)

www.capricornenterprise.com.au

2016/17 Capricorn Enterprise AGM Report


Visitor Information Centres (VIC) Capricorn Enterprise owns and operates our Capricorn Coast VIC in Yeppoon which is managed by VIC Supervisor Leanne Smith and supported by thirty wonderful volunteers, who continue to support our Members and community. Capricorn Enterprise and our predecessor Organisation Capricorn Tourism managed The Spire VIC on Gladstone Road, Rockhampton for three decades to the 31st March 2017.

28

We transitioned the management of The Spire VIC and our thirty wonderful volunteers to Rockhampton Regional Council (RRC) on 1st April 2017, due to the cancellation of our monthly lease, with RRC electing in July to discontinue the VIC Official Accreditation as part of the Visit Queensland Network. Capricorn Enterprise appropriately honoured our wonderful volunteers at a Volunteer Ambassador Appreciation Dinner, with many reaching 5, 10, 15, 20 and 25 years, with our longest serving volunteer Joan McCamley boasting over 25 years of voluntary service. We also said farewell to Michelle Pownall, who commenced with Capricorn Enterprise as a Tourism Trainee in 2009 and after completing her Certificate IV in Tourism, was employed as the Visitor Information Centre Supervisor for Capricorn Enterprise, a job she loved for eight (8) years.

Leanne Smith Supervisor - Capricorn Coast

Michelle Pownall Supervisor - Capricorn Spire (Until March 2017)

Volunteer Team Members 2016/17 Spire Peter Allenby Debbie Bryant Fran Campbell Gordon Campbell Maureen Caunt Debbie Ciesiolka Del Clanfield Sandra Daley Allan Daley Lyn Harris Kathleen Jones Daphne Lawrence Delia Lewandowsky Joy Liddell Val Livingston Graham Manning Don Martin Jenny Moore Joan McCamley Deirdre Parker Gloria Peff Lyn Pohlner Sheryl Reynolds Joan Seaman Greg Slater Val Swan Margaret Tait Kaylene Thomson Clare Thwaite Judy Trinder Graham Williams Former Volunteers 2016/17 Fay McBryde Lyn Price Joan Brown Lorna Fraser

2 V  isitor Information Centre - Capricorn Spire, Rockhampton

1

29

2

3

4

5

Former Volunteers 2016/17 Audrey Rodgers Gary Hawke Gary McLennan Leanne Cutting Vanessa Baker

1 Farewell to our wonderful Capricorn Spire VIC Volunteers after 30 years - March 2017

3 Visitor Information Centre - Capricorn Coast, Yeppoon

www.capricornenterprise.com.au

Capricorn Coast Anne Sargent Bev Gully (Chick) Bev Gilligan (Gillo) Catherine Bryan Charlotte Scott Denise Williams Elaine DeClouett Gerald Colvin Greg Thomas Inge Pedersen Jean McNae Jenny McDiarmid Libby Howlett Linda Snowball Lyn Black Marianne Reich Michele Byrnes Nita Williams Neil McDiarmid Pam McCosker Pam Patterson Robert Clegg Robyn McIntyre Ros Lehmann Sandra Buttery Sharon Scott Sheila Kop Susan Saxby Vicki Cooke

4 Free Book Exchanges with volunteers and Livingstone Shire Cr Tom Wyatt 5 Volunteer Famil to Rockhampton Art Gallery

2016/17 Capricorn Enterprise AGM Report


Members 2016/17 Alphabetical Order

Corporate

Central Highlands Regional Council CQUniversity Australia Ergon Energy Corporation Limited Ian Weigh Toyota Jaguar Land Rover Livingstone Shire Council Rockhampton Regional Council Stanwell Corporation Limited

Platinum

30

Gibb Group Telstra Business Telstra Business Centre Rockhampton The Cassidy Group (Empire Apartment Hotel, The Edge Luxury Apartment Hotel and The Edge Restaurant & Bar) Vita Group Limited

Gold

Aurizon Central Queensland Hospital and Health Service District Great Keppel Island Hideaway JM Kelly Group of Companies Pty Ltd Keppel Bay Marina Mercy Health & Aged Care CQ Ltd Oshen Apartments Yeppoon Pat O’Driscoll Real Estate Pat O’Driscoll Real Estate Yeppoon Queensland Linen Services P/L Quest Rockhampton Rockhampton Grammar School Rosslyn Bay Resort Stockland Rockhampton Tower Holdings Yeppoon Accom (Beaches on Lammermoor, Echelon Apartments and Salt Beachfront Yeppoon)

Silver

Big 4 Capricorn Palms Holiday Village Bronsan Pty Ltd Calibre Consulting Pty Ltd

www.capricornenterprise.com.au

Capricorn Caves Capricorn Resort Yeppoon Cardno (QLD) Pty Ltd Coal Train Australia Commonwealth Bank Rockhampton Coolwaters Holiday Village Coxon’s Radiator Services/Natrad Autocare Rockhampton Delaware North Heron Island Discovery Holiday Parks Rockhampton Evans Edwards & Associates Eursa PTY LTD / WER Pty Ltd (Gallery Apartments ) Herron Todd White iAssist Island View Caravan Park Keppel Bay Sailing Club Leichhardt Hotel Small Business Solutions Takarakka Bush Resort The Rock Building Society Thomo’s Betta Home Living Travelodge Rockhampton

Bronze

4Tel Pty Ltd Almost Anything Web & Graphic Design Ascot Hotel Stonegrill Bistro Beef Australia Ltd Best Western The Stirling Rockhampton BMD Constructions Pty Ltd Capconnect Capricorn Sandstone Quarries Capricorn Survey Group (CQ) Pty Ltd Capricornia Newspapers Ltd Central Park Motel Central Queensland Indigenous Development Ltd CIPL (Holding) Limited City Printing Works CQG Consulting Diocesan Catholic Education Office Emerald Cabin & Caravan Village Endeavour Inn Freedom Fast Cats Glenmore Palms Motel Great Keppel Island Holiday Village Great Western Hotel Henderson Park Farm Stay JRT Civil Pty Ltd Kennas Chartered Accountants & Financial Services Koorana Crocodile Farm

Lady Elliot Island Eco Resort Mad Dog Productions Motel 98 Myella Farm Stay Paradise Lagoons Campdraft Association Inc Permc Pty Ltd Piranha Insurance Agencies Pty Ltd Plantability Constructions Pty Ltd Powers Accountants and Advisors Pumpkin Island Queensland Rail Travel Rees R & Sydney Jones Regional Insurance Brokers (CQ) Pty Ltd Resource Consulting Services Pty Ltd Robert Harris Rivett Lawyers Sibelco Australia Stock-Air Heliworks P/L Suncorp Bank The Carr Group of Companies The Coast Motel The Strand Hotel ThomsonAdsett Tropical Pines Pty Ltd Villa Mar Colina Vink Publishing Winter Sun Motel Zebra Group

Small Business Supporter

1770 LARC! Tours A & B Mylec Pty Ltd Adelaide Hills Yeppoon Aizer Building Solutions Pty Ltd ANZ Rockhampton Artisan Gluten Free Bakery Aussie Rockhampton Australian Nature Guides Babsuva Pty Ltd Beachfront Zilzie Holiday Homes Beachside Caravan Park Bell Park Caravan Park Bendigo Bank - Rockhampton Blue Dolphin Caravan Park Blue Gem Tourist Park Bluewater Property Trust Brittany Lauga MP Budget Car Rental Byfield Cabins on Waterpark Creek Byfield Campstay Cap Coast Home Loans Capella Van-Park

Capricorn Appliance Testing Pty Ltd Capricorn Caravan Centre Capricorn Coast Mirror Capricorn Food and Wine Festival Capricorn Helicopter Rescue Service Ltd Carmel’s Creations Causeway Caravan Park Centacare Central Highlands Development Corporation Centrepoint Finance Citywalk Motor Inn Coastal Funk Cooberrie Park Wildlife Sanctuary Cooper McKenzie Marketing Pty Ltd Coral Inn Yeppoon Crave Surf Industries CT Harris & Co Cycling is Good Decisive Business Solutions Denison Boutique Hotel Dreamtime Cultural Centre Driftwood Motel and Holiday Units Emerald Central Hotel Emu Park Holiday and Accommodation Emus Beach Resort Ferns Hideaway Fitzroy Basin Association Inc Footlights Theatre Restaurant Gardens Tearooms Gemfest Festival of Gems Get Logo’d GKI Adventures Golden Mount Festival Association Gracemere Caravan Park Gracemere Surveying & Planning Consultants Pty Ltd Great Keppel Cruises Gumnut Glen Cabins Harker Accounting Pty Ltd Harvard Wealth Heli-central Pty Ltd Hogs Breath Cafe Rockhampton Human Race Events Indigo Gold Pty Ltd JAL Demolitions & Asbestos Removal Kanangra Heights Kenrose Park Keppel Coast Arts Council Keppel Konnections Keppel Water Sports Lammermoor Convenience Centre P/L Lindley’s Panel Works Pty Ltd

Little Johnny’s Tours Lure Living M & M Sapphires Mark Bunt Menswear Michelle Landry MP Miners Heritage Walk-In Mine Mount Morgan Promotion and Development Inc. Mt Hay Gemstone Tourist Park New Royal Hotel Rubyvale Nob Creek Pottery Pacific Hotel & Liquor Barn Pacific Properties Qld Pty Ltd Paint Place CQ Pine Beach Hotel Motel Plumtree Store Poinciana Tourist Park Professionals Real Estate Emu Park ProfitAbility Virtual Assistance Qld Master Builders Association Quality Street Salon Ray White Real Estate Yeppoon Riverside Tourist Park Rockhampton Backpackers YHA Rockhampton Business Machines Rockhampton Helicopters Rockhampton Leagues Club Ltd Rockhampton Serviced Apartments Rocky Instincts Rosslyn Bay Fisherman’s Market Rosslyn Bay Kiosk Rubyvale Gem Gallery Sail Capricornia Sail Inn Motel Sandstone Park Carnarvon Gorge Sandy’s Bazaar Saunders Havill Group Silver Wattle Caravan Park St Brendans College Stranded Beach Stay Sun Palms Hotel Motel Sunlover Lodge Surf Lakes Holdings Surfside Motel The Underground Opera Company TMC Tours Trevor McMaster Refrigeration Western Gateway Motel Westpac Yeppoon Yellow Cabs (Rocky) Yeppoon Golf Club Inc Yoonthalla Pty Ltd Youngs Bus Service

Culinary Partner Headricks Lane

Associate Member Archer Park Station and Steam Tram Museum Ashton Engineering Pty Ltd Bob Pleash BP Gracemere Bundaberg Enterprise Centre Ass. Inc Business Class Limousines Capella Pioneer Village Inc Central Queensland Military & Artefacts Museum designandarchitecture Digitalrez Australia Emu Park Historical Museum Society FMSTUDIOS Fun Over 50 Pty Ltd Georges Workwear & Country Outfitters JC Events P/L Keppel Bay Shell Club Inc. T/a Shell World Yeppoon Kev Brown’s Butchery Marlborough Historical Museum Mount Morgan Historical Museum Muggachinno’s Nathan White Images Nextra Capricorn Newsagency Ola’s Holiday House Old Rainworth Fort Paint Pot Gallery Rubyvale Progress Association Inc. The Gallery Fine Arts Society The Mill Gallery Wavelengths for Hair While Away Bed & Breakfast Yeppoon Coastguard Yeppoon Community Markets

2016/17 Capricorn Enterprise AGM Report

31


Capricorn enterprise ABN: 72 142 612 280

15 East Street, Rockhampton Queensland, 4701 Australia

Phone +61 7 4927 2055 Email admin@capricornenterprise.com.au Web www.capricornenterprise.com.au www.capricornholidays.com.au

Capricorn Enterprise is supported by:

Capricorn Enterprise AGM Report 2016-17