Event Support

Part of Capricorn Enterprise's role is to promote existing events as well as encourage and support the development of new events in the region. 2020/21 also saw the launch of a new Events Hub - 'What's On in Central Queensand'.

GENERAL EVENT SUPPORT

• Events are promoted via our digital and social media platforms, letters of support provided for all funding applications, as well as provision of in-kind support via marketing advice and grant application guidance. • Usage of the EVERI event feed platform (this platform provides an aggregate of events loaded on various other online platforms and provides one single source for all events in the region). A new and improved event platform was launched in February 2021. With over 100 sources fed into the ‘What’s On’ page through the Everi event platform, the site offers a comprehensive search function, where you can find upcoming sporting, music, markets, performing arts, health and wellbeing, food and wine events, along with fishing competitions, art workshops and activities for the kids… and the list

goes on. [SEE IMAGE 1]

• All Major Events are included in the SGBR Destination Guide and Capricorn Coast Visitor Guide (print and online). • Full regional calendar of events is promoted in weekly enews, and available on website.

QLD DESTINATION EVENTS PROGRAM (QDEP)

Capricorn Enterprise provides detailed review of and support of applications submitted by all event organisers to TEQ. Round 18 saw $34,500 awarded to two eligible events across Yeppoon and Rockhampton: • Yeppoon Running Festival $14,500 [SEE IMAGE 5] • Fitzroy River Barra Bash $20,000 [SEE IMAGE 6]

> Significant QDEP (3 year funding) • CQUniversity Village Festival – until 2022 • Gemfest Festival of Gems - until 2021 • The venue featured a 20% larger footprint than ever before • Approximately 11,000 people used the new Park and Ride service • 4,980 head of cattle were entered across three competitions including carcase, commercial and stud • There were 78 ticketed events (with many more provided free of charge) • 63 tonnes of beef consumed throughout the week • 800 contractors and staff delivered the event • 150 Beef Australia Volunteers supported the event with countless others working at the event for other organisations • The Prime Minister and Premier attended – along with 39 State and Federal Ministers • 5 x Episodes of Beef TV were delivered • Four Principal Partners and 82 private sector partners (who contributed $2.8 million) supported the event and beef industry with just under $8 million • Over 200 accredited journalists attended and reported on the event to a national and international audience • Beef Australia proudly engaged and showcased local business where possible Capricorn Enterprise were proactive in ensuring brochures were displayed at entry points to Beef 2021 and staff also distributed amongst exhibitors to display on their tables. Key locations around Rockhampton were also targeted (ie. Mavericks, Georges, Horseland, service stations etc) in addition to the regular drop off points at all accommodation, airport car hire counters, attractions.

[SEE IMAGE 2, 3 & 4]

BEEF2021 | BEEF AUSTRALIA

With reports from Beef Australia stating that more than 115,000 people passed through the gates for the May 2021 event and 63 tonnes (2 semi-trailers) of beef being consumed, BEEF 2021 was hailed as the biggest and best to date, and has well and truly secured Rockhampton a place on the map. As the community continues to buzz from the excitement of this spectacular world-class event, the cogs are already in motion for the return of BEEF 2024 in another three years.

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