Annual General Report
Capricorn Enterprise I 2015/16
2015/16 annual report
Who is Capricorn Enterprise? Capricorn Enterprise is a not-for-profit, apolitical, membership based organisation, advised and influenced by a Board of Directors and Management Committees. Capricorn Enterprise is one of Queenslandâ€™s thirteen (13) official membership based Regional Tourism Organisations representing a large part of Central Queensland, from the Central Highlands in the west to the Keppel Islands in the east.
We provide Economic Development support to regional industry in Rockhampton and the Capricorn Coast, acting as an independent voice for the business community. We also provide economic development services to Livingstone Shire Council. Our Tourism footprint covers the larger part of Central Queensland including the Sapphire Gemfields, Carnarvon Gorge, Emerald, Mount Morgan, Rockhampton, Capricorn Coast and Keppel Islands. Our Economic Development footprint is the Rockhampton and Capricorn Coast Region.
LIVE PLAY WORK INVEST
Message from the CEO & Chairman
Events Sponsorship and Support
Visitor Information Centres
Facilitating Future Prosperity Our Commitment
Advancing our dynamic region through collaboration, leadership and support. Our ROLE
Business Support, Destination Marketing, Tourism & Visitor Servicing, Investment Attraction
2015/16 Capricorn Enterprise AGM Report
Message from the Chairman and Chief Executive Officer As we reflect on the 2015/16 financial year, Members, Sponsors and Stakeholders of Capricorn Enterprise, can again be proud of the strength and commitment of YOUR Organisation in the role we play in providing Business Support, Destination Marketing, Tourism and Visitor Servicing and Investment Attraction. A small but dedicated team of staff, wonderful Volunteer Ambassadors, volunteer Directors and Management Committee Members at Capricorn Enterprise continue to deliver over and above what is expected because of a genuine desire to ensure that our home prospers. 4
On a very modest annual budget across a large geographical area, managing numerous stakeholder requests and external political dynamics, Capricorn Enterprise has continued to be a strong independent voice for business and industry in local, regional, state and national forums. As one of thirteen (13) official Regional Tourism Organisations (RTO’s) in Queensland, Capricorn Enterprise also partners with two neighbouring RTO’s in the Gladstone and Bundaberg regions (GAPDL and BNBT) to promote a greater destination brand “Southern Great Barrier Reef”, now in its sixth year. In November 2015, Capricorn Enterprise was proud to receive Bronze at the Queensland Tourism Awards in the Richard Powell Award for Destination Marketing for Southern Great Barrier Reef Project 2020, which was the single largest digital marketing campaign ever conducted for our destination. The SGBR Turtle Campaign submitted by the Bundaberg region received Silver in the same category, which meant SGBR took out two Awards in the highly competitive Destination Marketing category against very strong competition throughout Queensland. The Southern Great Barrier Reef destination to year ending December 2015, was ranked the number 5 region in Queensland and the number 14 region in Australia for domestic visitor nights, which equates to 7.4 million domestic visitor nights and a total of 2 million visitors. This was an increase of 5% (or 89,000 domestic visitors) from the previous year ending December 2014. As a hard working destination, we are collectively punching above our weight, with 50% of the statistics to the Southern Great Barrier Reef allocated to our Capricorn Region.
Mary Carroll Chief Executive Officer
Graham Scott Chairman
Capricorn Enterprise has worked hard to obtain additional Federal and State government funding to support our local and regional businesses via highly professional and successful business programs. These have included Digital Mentoring, Tourism Trade Mentoring, Experience Development, Customer Experience, Submission Writing and Economic Gardening. Thanks to consecutive grants from the Federal government’s Industry Skills Fund, as well as additional funding from Livingstone Shire Council and Rockhampton Regional Council, the Economic Gardening Program has delivered two comprehensive programs to over fifty (50) businesses during 2015/16 financial year. During 2015/16 a number of our Regional Priority Projects also achieved major success due to a collaborative approach between Capricorn Enterprise, Local, State and Federal Governments and Regional Development Australia Fitzroy Central West (RDAFCW). These projects included significant funding for the Yeppoon Foreshore and CBD Revitalisation ($14M LSC, $29M State, $10M Federal government), the Rockhampton Riverfront Redevelopment ($8.5M RRC, $15M State, $7M Federal government) and the Rookwood Weir on the Fitzroy River ($130 Million Federal government funding) to support the Growing Central Queensland initiative. Capricorn Enterprise is proud of its financial management, achieving increased Marketing Expenditure with reduced Operational expenditure during the 2015/16 financial year. We have maintained our membership income of $350,000 from business and industry against a challenging economic climate due mainly to the downturn in the resources/mining sector over the past couple of years in our major source market of Central Queensland.
Our annual funding of $300,000 from the state government via Tourism and Events Queensland is on the proviso that it is matched dollar for dollar from local government. Our Local Government partners for the 2015/16 financial year for Tourism support were Livingstone Shire Council - $150,000, Rockhampton Regional Council - $100,000 and Central Highlands Regional Council - $50,000. Livingstone Shire Council also funds Capricorn Enterprise an annual contribution of $150,000 to provide Economic Development services as well as very generously providing in-kind rental assistance during the past two years, for which our Organisation is most grateful. Capricorn Enterprise is proud to partner with numerous Organisations both in our region, the state and nation for the benefit of our destination. Our Northern Australia Alliance with Townsville Enterprise Limited, Advance Cairns, NT Chamber of Commerce, Broome Future Ltd and Karratha District Chamber of Commerce and Industry, has and will be key in the future development of Northern Australia. As the team at Capricorn Enterprise reflects upon the partnerships and results of the past year, we now look towards another busy and progressive year in Facilitating Future Prosperity.
Producer/Director Visage Productions (March 2016)
Mary Carroll Chief Executive Officer
Graham Scott Chairman
B.Eng (Civil), M.I.E.Aust, RPEQ.2412
Capricorn Enterprise Chief Executive Officer, Mary Carroll, represents the region on the following;
Capricorn Enterprise Chairman, Graham Scott, represents the region on the following;
• Chair - Regional Tourism Network Queensland (13 RTO’s)
• Manager - Calibre Consulting Rockhampton
• Director - Queensland Tourism Industry Council (QTIC) • Governor in Council CQUniversity (Ministerial appointment) • Committee Member Regional Development Australia Fitzroy Central West (RDAFCW) (Ministerial appointment) • Committee Member Northern Australia Alliance (NAA)
“VISAGE Productions worked with the Capricorn Enterprise team on the recent OUR TOWN QUEENSLAND television series, which was broadcast on Channel 9 throughout the state and via GEM nationally. From the very start the entire team’s enthusiasm towards being involved in the project and showcasing the Capricorn region made the entire process, from my initial contact through to final delivery, a pleasure to work on. The team’s obvious passion and dedication towards the region shone through from the get-go and this showed in the final product on-display, where a great story was told. During filming on-location and in the lead-up to our visit Mary and her team made everything come into place, involving the local community throughout. It was a pleasure working with Capricorn Enterprise and I look forward to working with them again in the future.”
• Deputy Mayor Livingstone Shire Council • Chair – Rockhampton Regional Transport Group
• Visitors to our region - 94% Domestic and 6% International. • Top 5 International source markets - UK, Germany, NZ, North America, France • Top visitor activities: Eating out, VFR, Shopping, General sight seeing, Pubs/ clubs, Beaches. • Average spend per visitor per visit to CQ is $499 (Qld is $865) • Average spend per visitor per night to CQ is $114 (Qld is $147) • The Southern Great Barrier Reef (and Central Queensland) is the 5th highest visited region in Qld and the 14th highest visited region in Australia by domestic visitors.
2015/16 Capricorn Enterprise AGM Report
The Today Show broadcast live from Rockhampton (31 May 2016) - publicity value $1.2 million.
Destination Q 2015 (Townsville). (L-R) Acting Deputy Director General DTESB Anne Greentree, Tourism & Events Queensland CEO Leanne Coddington, Director General DTESB Megan Houghton, Minister for Tourism & Education The Hon Kate Jones, Capricorn Enterprise CEO Mary Carroll.
Board Members 2015/16
(L-R) Member for Capricornia Michelle Landry, Deputy Prime Minister the Hon Barnaby Joyce, Capricorn Enterprise Chairman Graham Scott, Prime Minister the Hon Malcolm Turnbull, and CEO Mary Carroll at CQUniversity.
Professor Scott Bowman
Calibre Consulting Chairman
JM Kelly Group of Companies Vice Chairman
C.T. Harris & Company
Central Highlands Development Corporation
Ergon Energy Nb: Bob Pleash – alternate Director to Steve Leighton, Ergon Energy
Vice Chancellor CQUniversity
Official opening of Salt Yeppoon (January 2016). (L-R) Capricorn Enterprise Chairman Graham Scott, Developer Andrew Beaumont, Capricorn Enterprise CEO Mary Carroll, Member for Keppel Brittany Lauga MP, Minister for Tourism and Education The Hon Kate Jones, Livingstone Shire Mayor Bill Ludwig.
Rod Harms Rural
Cap Coast Home Loans
Former Board Member 2015/16
Sandy Murdoch Concept Properties Oshen Yeppoon (to October 2015)
Networking Nights 2015/16
Audit Risk Management Committee (ARMC) Maria Harms CA Rod Harms Rural
Thursday, 6 August 2015 Capricorn Enterprise Members’ Networking Night - Quality Hotel Regent Rockhampton
Wayne Litherland Herron Todd White
Tuesday, 6 October 2015 Capricorn Enterprise Annual General Meeting – Conference Room, Empire Apartment Hotel
“As the editor of Spirit of Regional Australia inflight magazine (QantasLink), I’ve long valued having a strong working relationship with regions throughout the airline’s nationwide network as a vital means for how we operate and how we can spread the message of what is happening in regional Australia. That is only possible when you get participation from local organisations and over the last 6 years of publication the most proactive of the regional groups has been Capricorn Enterprise. With their consistent energy to promote and communicate all aspects of what the region offers to visitors and investors, we’ve been able to showcase what Capricorn is all about and inform audiences across Australia.”
Darren Smith FCA
Kennas Chartered Accounts
Thursday, 26 November 2015 Capricorn Enterprise Members’ Christmas Party – Keppel Bay Sailing Club Wednesday, 10 February 2016 Capricorn Enterprise Members’ Networking Night and Official Opening of Salt Yeppoon – Salt Yeppoon
Thursday, 14 April 2016 Capricorn Enterprise Members’ Networking Night – Keppel Bay Marina Wednesday, 25 May 2016 Capricorn Enterprise Members’ Networking Night – Travelodge Rockhampton
Paul Manias | Editor, Spirit of Regional Australia – March 2016
2015/16 Capricorn Enterprise AGM Report
L2R: Capricorn Enterprise CEO Mary Carroll, Capricorn Enterprise Chairman Graham Scott, Livingstone Shire Council Mayor Bill Ludwig, Member for Capricornia Michelle Landry MP, Rockhampton Regional Council Mayor Margaret Strelow celebrate the announcement of Federal National Stronger Regions Funds for Rockhampton Riverfront Redevelopment and Yeppoon Foreshore Revitalisation
Priority Initiatives 2016-2020 1.
Increased representation: state & federal
growing central queensland
Upgrade Rockhampton Regional Airport
Option 1 - Major facility co-locating a convention centre and multi sports centre
Increase representation of State and Federal government agencies in the Rockhampton Region
Phase 1 - Rookwood Weir, Fitzroy River
Stage 1 - Freight Handling (i.e cold storage)
Multi Use Centre: Convention Centre & Stadium Facilities
In April 2016, Capricorn Enterprise again reviewed Priority Projects of regional significance, in partnership with Local, State and Federal Government elected representatives, business and industry leaders. An updated list of 8 Priority Initiatives which included specific priority projects was agreed upon by all parties present, which we believe are achievable through collaborative engagement with key stakeholders.
Rockhampton Riverfront Revitalisation Option 2 - A Staged
Yeppoon Foreshore Redevelopment 8
These projects include key infrastructure works, strategic agriculture development that is achievable through the provision of new water storages, support for convention centre facilities, assisting in the growth of regional health services, elevating the status of the Rockhampton Airport, implementation of •the Destination Tourism Planthe and focussing on the digital economy Aim to reactivate under-utilised riverbank across our region, whilst being the eastern gateway to Northern Australia and a key partner in the Northern Australia Alliance.
precinct, whichOption will lead to economic 3 - Smaller growth to localwellbeing retail, commercial and community Aims to improve the social, cultural and economic of the precinct and thestakeholders opportunities –
In addition to its key Priority Initiatives, Capricorn Enterprise continues to support on-going projects such as major regional community, create and revitalise• existing public spaces and (Stage infrastructure events and new major by resort developments. Quay Street Reconstruction 1)
• September Funds: Local 2016 - Rockhampton Regional Council: $8.5M • Schematic Design, scheduled completion: Thanks to successful funding submissions made by both Rockhampton Regional Council Livingstone ShireState Council to both Stateand - Queensland Government’s
Phase 2 – Agricultural Infrastructure to support the water infrastructure
Stage 2 - Increased Military presence (hard stand facilities)
Phase 3 – Raising Eden Bann Weir
Stage 3 - Dedicated facilities for international capability (quarantine/customs)
Implementation of Capricorn Destination Plan
implementation of the northern australia alliance
FocusSing on the digital economy
i.e. stand alone convention centre in Rockhampton (2015 - 2018)and/or Yeppoon
and State governments, supportedcommencement: by Capricorn Enterprise, Regional Development Australia Fitzroy Central West • Federal Construction, scheduled February 2017Package: $15M between 2015 - 17
(RDAFCW), and other business and community groups, two of the Region’s Priority Projects received significant funding to – National Stronger Regions Fund: $7M proceed. Construction of both the Rockhampton Riverbank Redevelopment and Federal Yeppoon Foreshore Revitalisation projects are well underway, and like other successful regional Priority Projects before them (incl: the merger of CQUniversity and TAFE; the • The Lower Bank (Stage 2)the $50 Million state funds approval of the Great Keppel Island Revitalisation Plan by Federal; State and Local governments; Funds: to the State and Federal Government to construct the Gracemere overpass; the $276 Million Federal and• State fundingapplication to construct thesubmitted Yeppen floodplain crossing upgrade and associated future roadworks under the 10 year Bruce Highway action plan), these Priority Projects have now been 5. removed from the newly created Priority Initiatives list for 2016-2020.
Rockhampton Riverbank Redevelopment 2015/16
• Aim to reactivate the under-utilised riverbank precinct, which will lead to economic growth to local retail, commercial and community stakeholders • Funds: Local - Rockhampton Regional Council: $8.5M (2015 - 2018) State - Queensland State Government’s Special Assistance Package: $15M between 2015 - 17 Federal – National Stronger Regions Fund: $7M
1. Allied Health clinic stage three at CQUniversity
Implementation of Capricorn Destination Tourism Plan (DTP) 2014-2020
Rockhampton region to be recognized as the eastern gateway to Northern Australia
1. Support the RRC Smart City Initiative
2. Aged Care resort
Capricorn Destination Tourism Plan
www.rockhamptonregion.qld.gov.au/CouncilServices/Major Our ‘Hero Experiences’ are: facilities -Projects/Riverfront-Revitalisation/Riverfront-Revitalisation1. Southern Great Barrier Reef Concept-Plans 2. Carnarvon Gorge & Natural Wonders 3. Caves & Fossicking 4. Regional Specialties & Culinary Delights
2. Support the LSC current digital strategy
Yeppoon Foreshore & Town Centre Revitalisation 2015/16 http://www.livingstone.qld.gov.au/855/Yeppoo Capricorn Destination Tourism Plan n-Foreshore-and-Town-Centre-Revita Aims to improve the social, cultural and economic wellbeing of the precinct and the community, by creating and revitalising existing public spaces and infrastructure Funds: Local - Livingstone Shire Council: $14M , State - Queensland State Government’s Special Assistance Package: $29M, Federal – National Stronger Regions Fund: $10M www.capricornenterprise.com.au
For more information visit www.capricornenterprise.com.au 2015/16 Capricorn Enterprise AGM Report
Economic Development Northern Australia Alliance Queensland Members (L-R Advance Cairns, Townsville Enterprise Ltd, Capricorn Enterprise).
The primary focus of the Economic Development Unit throughout 2015/16 was to provide training support for small business and investment attraction attained through external promotions and the provision of industry development via the Economic Gardening “High Growth Business Program”, business forums and networking events plus the Business Leaders Lunch Series. The provision of up to date statistical data to investors is a critical service conducted by our unit, as well as driving our regional Priority Projects. Alison Carrington, Director - Queensland State Office, Department of Foreign Affairs and Trade meeting with the Board of Capricorn Enterprise and key stakeholders. Principal discussion topics included Free Trade Agreements, operations of AUSTRADE and Export Markets. This meeting was the catalyst for future meetings with the Consul General of the People’s Republic of China and our Local Government Authorities.
PRIORITY PROJECT UPDATE
Neil Lethlean Economic Development Manager
The construction of Rookwood Weir will impound 76,000ML of high priority water for urban, industrial and agricultural use. The water from the Weir will generate over one billion dollars of additional agribusiness production from the region, effectively doubling the current beef herd, broad acre cropping and horticultural production. Over 2100 long term new jobs will be generated over the 5-7 year time frame on full up take of the agricultural water. 260 positions will also be generated by the construction of the Weir in the short term. The Federal government’s announcement of $130M for the construction of the Rookwood Weir was a significant progression of the Fitzroy Agricultural Precinct as part of “Growing Central Queensland”. In addition to the agricultural production, the Weir will secure urban and industrial water supply for Rockhampton, Gladstone and the Capricorn Coast.
Industry Forums May 17th 2016 – Queensland Senate Tour Lunch - featuring Panel discussion with Queensland LNP senators. Carmel Humphries Economic Development Project Officer
Business Leaders Lunch Series The successful continuation throughout the 2015/16 year of our Capricorn Enterprise Business Leaders Lunches included:
Premier’s Northern Queensland Economic Summit Cairns (L-R Central Highlands Development Corporation, Livingstone Shire Council, Capricorn Enterprise, Yeppoon Rockhampton Regional Council )
• November 6th, 2015 – featuring Amber Dornbusch, nbnTM government Relations Manager for Queensland: an overview of the nbnTM roll out in Central Queensland. • April 20th, 2016 – Telstra/NBNCo Business Breakfast. Featuring Presentations by Telstra and NBNCo with the latest news on Rockhampton’s connection to the nbnTM Network with the latest technology updates, information and connection details. • May 4th, 2016 – Business Lunch featuring Simon Dehne, Conscious Futures, brought to the region by The Rock: How we can Learn from the Future • May 27th, 2016 – Business Lunch featuring: Pam Howarth, Practice Leader, Brisbane Commercial; Arthur J. Gallagher, Insurance for Business; and Steven Burgess, Principal, MRCagney: Liveable City Transforming
Business Training and Advocacy September to December 2015 and March to June 2016 Economic Gardening Program. Two comprehensive programs delivered to over 50 Livingstone and Rockhampton Council businesses by Takahiro and Joanna Kubota, Global Solutions Strategies. This highly recommended program for SMEs is supported by Livingstone Shire Council and Rockhampton Regional Council, Industry Skills Fund and Capricorn Enterprise to assist businesses reach their full potential and grow.
Business Events Calendar
Promoted upcoming business events through Business Events Calendar online and through enews.
Partnering with our community “Communication 2 Careers” (C2C) Events:
2015 C2C Calendar: • July 20th and 23rd – The Cathedral College • August 28th – Rockhampton High School and CQ Christian College • October 22nd – Emmaus College • November 5th – Rockhampton Girls’ Grammar School 2016 C2C Calendar: • February 25th – Rockhampton Girls Grammar • April 13th – Emmaus College • June 16th – St Ursula’s College Communication between students and employers
Australian Industry Defence Network [AIDN] –QLD Rockhampton Regional Industry Link [RRIL] Program to include Defence opportunities.
2015/16 Capricorn Enterprise AGM Report
Economic Development Prime Minister announces $130 Million for Rookwood Weir Consul General of the People’s Republic of China, Dr Zhao Yongchen visits Livingstone Shire Council - Capricorn Coast
Economic Development 12
Prime Minister discusses Rookwood Weir with ‘Growing Central Queensland’ and Capricorn Enterprise
Economic Development Management Committee Meetings Agendas focused to advancing regional Priority Projects, developing strategies to support small business, organising networking events including Business Leaders Series, C2C and RING Events, Business Awards etc. Members • • • • • • • • • •
Dennis Bryant, Master Builders Queensland Wayne Litherland, Babsuva Pty Ltd Chris Harris, CT Harris & Company Vernon Brown, Suncorp Bank Amanda Tippins-Kirk, Stockland Rockhampton Prue Hinchliffe, Indigo Gold Pty Ltd Colin Strydom, Design and Architecture Paul Herbert, The Rock Building Society Jason Spence, iAssist Lauren McGregor, ADDA (to September 2015)
Meetings Wednesday Wednesday Wednesday Wednesday Wednesday Thursday Wednesday
August 5th 2015 October 28th 2015 December 9th 2015 February 10th 2016 March 23rd 2016 May 5th 2016 June 22nd 2016
During 2015/16 Capricorn Enterprise was a Member of:
Capricorn Enterprise liaised/partnered with:
• Data requests (from population data to diving statistics, from building approval numbers to dwelling projections) for members and media, investors and businesses, local government and state agencies • Assistance with statistics for grant applications, investment briefs and community organisations • Economic report – updated twice (August and February) • Webpages – updated statistical content as necessary • Workshop – presentation to community groups on how to access data • Development of investment briefs
• Chamber of Commerce & Industry Queensland (CCIQ)
• Tourism and Events Queensland (TEQ)
• Queensland Tourism Industry Council (QTIC) • Caravanning Queensland
• Northern Australia Alliance (Capricorn Enterprise, Townsville Enterprise Ltd, Advance Cairns, NT Chamber of Commerce, Karratha District Chamber of Commerce and Industry, Broom Future Ltd)
• Queensland Master Builders
• Central Highlands Development Corporation (CHDC)
• EDA (Economic Development Australia)
• Gladstone Area Promotion & Development Ltd (GAPDL)
• Australian Industry Defence Network (AIDN)
• Bundaberg North Burnett Tourism
• Australian Institute of Company Directors (CEO – MAICD)
• Shop 4703 (Yeppoon)
• Volunteering Queensland
• Fitzroy Basin Association (FBA)
• Mount Morgan Promotion & Development (MMPAD)
• RACQ (Royal Automobile Club of Queensland)
• Capricorn Chamber of Commerce (CCC)
Training and Skills
• REIQ (Real Estate Institute of Queensland)
• RIG (Resource and Industry Group)
Participate in regional Skills and Labour Co-ordination group and Training Reference group, Master Builders Roadshow and Small Business Week.
• ATEC (Australian Tourism Export Council)
• Rockhampton City Centre Advisory Committee
• QICA (Qld Information Centre Association)
• Stanwell Community Partnership Fund
• Busi Women
• Gracemere Industry Group
Active Member of Central Queensland Economic Development Practitioners’ Group and Queensland Local Content Leaders Network.
• Queensland Resources Council (QRC)
• Gracemere Community Voice • Local and State government departments
2015/16 Capricorn Enterprise AGM Report
Tourism/ Destination Marketing
Josh Dillon at Melbourne Caravan & Camping Show
Launch of the 2016 Destination Guide
TOURISM MANAGEMENT COMMITTEE Committee Members • • • • • •
Deanne Bowd Tourism & Marketing Manager
Krista Brown Projects - Tourism Marketing (part-time from January 2016)
Ann Augusteyn, Capricorn Caves Gerry Bourke, Quest Rockhampton Grant Cassidy, Cassidy Hospitality Group Denis Cox, Beef Australia Andrea Ferris, Central Highlands Regional Council (CHRC) Sandra Hobbs, Central Highlands Development Corporation (CHDC) • Ken Kayes, Mt Hay Gemstone Tourist Park • Del Rowley, Mt Morgan Promotion and Development • Trish Weir, Livingstone Shire Council Meetings Wednesday Wednesday Monday Tuesday Tuesday Tuesday
15 July 2015 16 September 2015 7 December 2015 8 March 2016 3 May 2016 7 June 2016
Paul Ewan at Sydney Caravan& Camping Show
Destination Guide • All advertising sales, design concepts, copy writing were completed internally • VINK Publishing – prepared final artwork, proofing, printing, delivery • 100,000 units delivered to Emerald, Yeppoon, and Rockhampton Visitor Information Centres • Distribution to 120 Queensland Accredited Visitor Information Centres, local attractions and accommodations
Advertising Spirit Inflight Magazine - Qantaslink • Winter 2015 edition 4 page featuring Winter Events • Spring 2015 edition 2 page featuring Capricorn Coast, • Summer 2015 edition 2 page featuring Rockhampton • Autumn 2016 edition 2 page featuring Yeppoon/Capricorn Coast. • Winter 2016 edition 4 page featuring Winter Events
Caravan & Camping RACQ Virtual Information Centre (three virtual VIC’s - Emerald, Rockhampton, Yeppoon) – on-line brochure stand providing e-books including our official Visitor & lifestyle Guides, Maps, Highway Guides Caravan & Camping Shows Melbourne 24 - 29 February 2016 (6 days) Josh Dillon from Big 4 Capricorn Palms Holiday Village attended on behalf of the Capricorn region. 50,418 attendance. Sydney 9 - 17 April 2016 (8 days) Paul Ewan from Coolwaters Holiday Village attended on behalf of the Capricorn region. 71,502 attendance. Brisbane 8 - 14 June 2016 (7 days) Paul Ewan from Coolwaters Holiday Village attended on behalf of the Capricorn region. 50,712 attendance. Queensland Caravan Parks Directory A full page ad in annual publication. 500,000 readers.
Drive Market Digital Campaign • Investment in QLD Drive Partnership • MREC (advertising) on Queensland.com and News.com driving consumers to Drive Journeys on Capricorn Holidays
2015/16 Capricorn Enterprise AGM Report
Today Show (Live Broadcast)
Travel Media Famils
• Broadcast of entire program on May 31 2016 from Rockhampton, Great Western Hotel • Featured Karl’s history of beginning his career in Rockhampton • Featured post TC Marcia recovery story • $1.2m publicity value
• Travel Writer famil 18-22nd April 2016 - Better Homes & Gardens magazine, Woman’s Day, RACQ Road Ahead, Bloggers Explore Magazine, Fairfax Travel, Travelling Tribe, Escape • Courier Mail famil 11/12 March 2016 (Pumpkin Island published Wed 16th March, Yeppoon story (foreshore redevelopment) and Rockhampton water story yet to be published),
Farmer Wants a Wife Campaign featuring Kate Leahy
Creek to Coast
Campaigns • New Yeppoon 30 second TVC featuring Kate Leahy’s ‘We Like’ song launched on air in State of Origin game 3 (8th July 2015) across Wide Bay, Rockhampton, Mackay. • Production of new Capricorn Coast video with Kimberley Busteed. • 400km Digital Campaign 16
• New Digital Facebook campaign pre-Easter 2016 • Yeppoon, Great Keppel Island, and Rockhampton television commercials utilised across social channels. • 30 Day, $5000 Facebook campaign - Reach was 338,500, 156,000 views, 692 Likes and 133 Shares which is a remarkable result! Campaign Results: GKI
RACQ QLD Map featuring Yeppoon
Creek to Coast - On air 28 May 2016 (featuring Big4 Capricorn Palms, Causeway Lake, Fishing and Crabbing with Graham Scott). Creek to Coast - Filmed 7/8th April on Capricorn Coast (thanks to sponsorship from Caravanning Queensland) Yeppoon Welcomes RV promotion - aired 4 June 2016
Places We Go Places We Go (Channel 7) filmed in region 21-25th March 2016 (Capricorn Coast, Great Keppel Island, Big4 Capricorn Palms, Great Keppel Island Hideaway, Keppel Konnections, Beaches Bistro, GKI Adventures) – aired 16th July 2016. This episode rated equal highest for the entire “Places We Go” series.
• RACQ Qld/Aus Map - secured cover of 3rd edition with image of Yeppoon.
• USA television show with crew filming in Rockhampton and Capricorn Coast end of April 2016 • Audience of 3.4 million viewers in the USA • Capricorn Enterprise assisted in arranging ground content
Our Town (Channel 9) TV series (half hour episode aired 12th March 2016) - featured Great Keppel Island, Yeppoon, Emu Park, Rockhampton and Sapphire Gemfields.
• 24 hour ‘date’ with potential wife at Great Keppel Island Hideaway • Aired Monday 7 March 2016, Channel 9/Win
• David Gilchrist freelance travel writer commissioned story for Caravan World - visited Capricorn Caves, Capricorn Coast and Rockhampton (16-20th January 2016) yet to be published.
• Johan & Bo Famil – Working for Belgian/Dutch Wholesaler, Aussie Tours, 10 days were spent in Capricorn alone, with further days following in Gladstone and Bundaberg regions. 10 enormous blog posts included lots of imagery and stories about each day in region, including Great Keppel Island, Rockhampton, Capricorn Caves, Mt Hay Gemstone Park, Sapphire Gemfields, Carnarvon Gorge, Blackwater.
• 3 Signs South of Rockhampton (Bruce Hwy) = Rockhampton, Capricorn Coast & Great Keppel Island (to December 2015). • 2 North of Rockhampton (Bruce Hwy) = 2 x Great Keppel Island • 1 x Entry to Yeppoon
• Liquid Life & Leisure – assisted in preparation of blog article on Capricorn Coast
• TEQ SGBR project in partnership with Big 4 Chain • Full half hour SGBR feature • Filming completed on Great Keppel Island, Yeppoon foreshore, Big 4 Capricorn Palms Holiday Village • Broadcast on Network TEN nationally Saturday at 4.30pm on 16 July 2016 with a 360,000 audience (Network TEN and replayed on ONE 100,000 audience)
• Queensland Weekender (one hour Great Barrier Reef special including Great Keppel Island), aired Channel 7 Sunday 27th March 2016, ‘sponsored by SGBR’ - this also included a telecast to Sydney and Melbourne • Queensland Weekender - Dig the Tropic - 30 min episode aired 21 May 2016 (featuring Double Heads NP, Capricorn Caves, Mount Morgan, Mount Hay Gemstone Tourist Park, Blackdown Tableland NP, Sapphire Gemfields. • Queensland Weekender Drive Queensland special on air 28th May 2016
• Qantas Inflight magazine famil (journalist Catherine Marshall/photographer Nikki) to Pumpkin Island 15/16th March 2016
1. Island Hunters (US Reality Television Program - 3.4 million viewers), Rockhampton.
This was a paid promotion between Capricorn Enterprise, Livingstone Shire Council, Rockhampton Regional Council and Central Highlands Regional Council.
2. Our Town Television Series (aired 12 March 2016).
Local talent included Geoff Mercer (Great Keppel Island Holiday Village), Ben Cliffton (Pineapple Farmer), Lyn Diefenbach (Yeppoon artist), Barry Vains (Emu Park RSL), Peter Brown (Rubyvale Gem Gallery), Jason Foss (Almost Anything), Bronwyn Fenech (FM Studios), Kim Harrington (CQUniversity).
5. Today Show live broadcast from Great Western Hotel.
3. Queensland Weekender on tour with TMC Tours, Mount Morgan. 4. Queensland Weekender, Blackdown Tableland NP, Central Highlands. 6. David Attenborough Great Barrier Reef special (included Capricorn Eddie, Heron Is & Lady Elliot Is on the Southern Great Barrier Reef.
2015/16 Capricorn Enterprise AGM Report
Trueview with website cards
Execution - Blogs - DESTINATION CAMPAIGN Islands in theAdvertising Escape to the Youtube Sandstone dream: Trueview with website cards Wilderness: 21,266 reads 27,796 reads
Postcards from the SGBR: 16,749 reads
Turtles layout magic: 21,309 reads
Tasty twist on reef and beef: 21,770 reads
Results for “Always On” digital activity on Queensland’s Hello Sunshine blog
Youtube Advertising Execution - YouTube Advertising - DESTINATION CAMPAIGN Trueview with website cards Southern
Great Barrier Reef (SGBR) Destination Trueview with Campaign
website cards Tourism & Events Queensland funded and managed in partnership with the 3 RTO’s within the SGBR.
Included digital, social, outdoor platforms, publicity
Tourism/Destination Marketing PARTNERSHIPS – TOURISM AND EVENTS QUEENSLAND (TEQ) AND SOUTHERN GREAT BARRIER REEF (SGBR) The National Visitor Survey (NVS) data and the International Visitor Survey (IVS) data to the year ending March 2016 compared to year ending March 2015 revealed: • Domestic Overnight Visitors increased by 7.1% from 1,837,000 to 1,968,000 • International Overnight Visitors increased by 2.9% from 136,000 to 140,000, with New Zealand visitors increasing by 10% to 20,000 visitors. • Domestic Overnight Visitor Expenditure increased by 1.6% from $932.3 Million to $947.2 Million • International Overnight Visitor Expenditure increased by 19.7% from $90.7 Million to $108.5 Million • Average length of stay for domestic visiotors is 3.9 nights, an increase of 2% from previous year. The Southern Great Barrier Reef is now the fifth (5) highest visited region for Domestic Visitors and the sixth (6th) highest visited region for international visitors out of eleven (11) official tourism regions in Queensland. The SGBR is now the fourteenth (14th) highest visited tourism region for Domestic Visitors in Australia.
2015 Queensland Tourism Award winners - Capricorn Region Photo by Profile Photographics P/L
Phase 1 - 27 September – 30 November 2015 (post school holidays, pre-Christmas) Phase 2 – 1 February – 31 March 2016 (pre-Easter) Total Spend $400,000
Queensland Tourism Awards 2015 • Southern Great Barrier Reef Project 2020 campaign submitted by Capricorn Enterprise, on behalf of our SGBR partners, took out the BRONZE Award in the Richard Power Award for Destination Marketing. • Beef Australia Expo placed BRONZE in Major Festivals and Events Category
Website Sessions KPI 29,300 RESULT 72,000
RESULTS! Paid media (Facebook, YouTube, Instagram etc) – 30,000 sessions 218,000 views on YouTube 773,476- 32,500 views on Facebook Search engine marketing sessions Organic 6,200 sessions
“Always On” digital activity on Queensland’s Hello Sunshine blog Production of 7 Blogs - Island and Beach camping in the SGBR - Fishing SGBR - Sandstone Wilderness National Parks - Best Island Visits SGBR - Snorkel Spots for Children and Families SGBR - David Attenborough SGBR Diving - 48 hours Road Trip Bundaberg - Total 44,882 views from January to June 2016
Contestable Grant - SGBR Sandstone Wilderness • GAPDL managed Sandstone Wilderness focussed contestable project in partnership with Capricorn Enterprise and BNBT, as well as Local Government partners at Central Highlands Regional Council and Banana Shire Council. The ‘SGBR Sandstone Stories’ project was $55 000, with deliverables of:
Courier Mail partnership - 1,500 sessions - Online Advertising - DESTINATION CAMPAIGN CONTENTExecution PARTNERSHIP - Sandstone Wilderness messaging on the SGBR, and each RTO Ambient traffic to secondary ‘Call To Action’ 1,800 sessions
• Empire Apartment Hotel placed GOLD in New Tourism Business Category • 100% success rate for Capricorn entrants!
Product Leads - to participating industry partners – KPI 4,800 RESULT 11,770
Great Barrier Reef Tourism Industry Forum and Famil
Media Value – generated from publicity activity $4.5 Million $11.68 Million, plus an additional $6.5M Video News Reels programs
• Tourism Australia, Tourism and Events Qld and SGBR RTO’s hosted key SGBR reef operators (GKI Hideaway, GKI Holiday Village) on Heron Island to continue building relationships, gain knowledge of the region, and discuss opportunities for SGBR to amplify TA’s upcoming campaign. • A full forum was held in Gladstone with key speakers from TA, TEQ, QPWS, for all industry stakeholders. Approx 10 Capricorn operators attended.
Advertising • Wot’s on in Qld - co-operative SGBR double page spread including up to 30 Capricorn regional events. • Sunday Mail Drive supplement - co-operative half page promoting SGBR touring guide.
Operators participating in campaign KPI 20 RESULT 34 Blog reads across 5 blogs - Published on QLD’s ‘Hello Sunshine’ blog Content Partnership with News Limited Production of 5 SGBR Blogs - Islands in the Dream - Escape to the rugged Sandstone Wilderness - Postcards from the SGBR - Turtles lay magic at Mon Repos - Tasty twist on Reef and Beef Hello Sunshine Blog = 7,378 article reads during campaign
- Creation of 12 vignettes of local characters - Distribution and social media campaign to promote Sandstone Willderness and vignettes RESULTS!
110,000 article reads • KPI 72,000 total views – Delivered 335,693 on couriermail. • KPI 0.12 cost per click – Delivered 0.03 com.au YouTube KPI vs Results
• KPI 50% completion rate – Delivered 24% The 3 Capricorn videos were in the top 5 most viewed in the campaign: • Lorna Smith & Colleen McLaughlin from Old Rainworth Fort - 42,646 views • Pat Vine from Pat’s Gems - 34,277 views • Simon Ling from Australian Nature Guides - 31,137 views
News Limited Content = 108,920 article reads during campaign
2015/16 Capricorn Enterprise AGM Report
SGBR Sandstone Wilderness (continued) Capricorn managed SGBR Facebook and Instagram campaign alignment over and above campaign requirements, and website integration. • Views – 49,666 • Completion rate – 87.16% • Cost per click - .03 Capricorn Enterprise also leveraged Sandstone Stories Campaign by promoting a holiday prize including Budget car rental and a stay at Takarakka Bush Resort (donated by operators). Campaign ran on Capricorn Holidays Facebook for 1 week with targeted reach of 11,055 consumers and significant engagement.
Travel Trade Australian Tourism Exchange 2016 15-19th May • Conducted approximately 100 appointments • 1 appointment schedule, with 1 RTO rep from each region 20
• 3 additional day passes per day to allow for new operator mentoring. • Edge/Empire, Capricorn Caves and GKI Hideaway had stand alone booths. • SGBR Branded back panel artwork has been designed for all operator booths, and was being subsidised to ensure a strong SGBR presence. • Participated in Pre-ATE Downunder Trade Publication
• TEQ EU Market Development and PR Manager, Annette Kegel experienced Empire Apartment, Great Western Hotel, Carnarvon Gorge, 1770 Lagoons, – this was her first ever trip to SGBR! • TEQ EU Market Development Manager, Adriana Fischer, stopped in at Yeppoon and Great Keppel Island. • Major Inbound Tour Operator (ITO) Pan Pacific Travel’s Lydie Godot and Denis Pavageau has also familled as a result of Sydney Trade Mission in November 2015
Best of Qld Trade Mission June 2016 (Sydney). 44 appointments with Inbound Tour Operators and Wholesalers (SGBR represented by Bundaberg Region).
Domestic Sales Mission - Brisbane Capricorn Enterprise and Empire Apartment Hotel, and tourism trade mentor, Amanda Kruse, conducted a Domestic Sales trip (product specific) to Brisbane. Appointments were undertaken with Product Managers at Virgin Australia Holidays, Expedia/Wotif, Helloworld, Quickbeds, and Qld Rail Travel; sales team training at Sunlover, plus a meeting with the TEQ Famils and SGBR Marketing, PR, and Destination teams.
• Excellent response to Budget Car Rental one way no drop off fee, and Jetgo direct flights Gold Coast to Rockhampton • SGBR submitted an agent prize consisting of Salt Yeppoon, Empire Apartment Hotel, Heron Island, Capricorn Caves and Sail Capricornia • Media Trade famil was conducted with journalist, Eli Orzessek (NZ Herald) as part of the 2016 Campaign. Articles published on 10 & 27 March 2016. Members participating, and activities included – Business Class Limousines, Empire Apartment Hotel, Great Western Hotel, Capricorn Caves, Mt Archer NP, Rockhampton Botanic Gardens and Zoo,
GO Holidays SGBR now features in the Go Holidays 2016/17 Australia Beaches & Islands Brochure. Includes full page Destination profile, events, must see and do, plus 3 more pages of operators purchased listings x10. This is the first time ever included in the brochure; a result of many years work in market, at ATE, and working closely with the wholesaler to grow product via Hello World. • Purchased full page feature in Go Holidays 2016/17 Drive Brochure. • Features 8 day itinerary
Australian Tourism Exchange
• Capricorn participants – Capricorn Enterprise, Cassidy Group, Henderson Park Farm Retreat • Plus, 2 operators from both Bundaberg and Gladstone
• Assisted in personal messaging to seek further appointments with key trade partners
• Much interest was shown in SGBR Trade Manual, and GKI
• Famils have been offered for ITO teams to visit region in 2016 • Updates have been made to SGBR Trade Manual for follow up with link and hard copies
Pre/Post-ATE famils - 2 nights 9-11 May 2016 in region. • SGBR’s first ever ATE Media Famil. Capricorn operators included in the itinerary were Capricorn Caves, The Waterline Restaurant - Keppel Bay Marina, Great Keppel Island Hideaway, Keppel Konnections and GKI Adventures.
• Sydney (30/31 January 2016) - Attendance 18 652
• SGBR was successful in securing its second ever PreATE famil for 8 travel trade partners (Germany, Italy, USA, Australia). Capricorn operators included: Empire, GKI Hideaway, Sail Capricornia, Henderson Park, Salt Yeppoon, Rosslyn Bay Resort.
QUEENSLAND RAIL CENTRAL STATION PLATFORM
• Melbourne (6/7 February 2016) - Attendance 28 603 • Brisbane (13/14 February 2016) - Attendance 24 307
An SGBR team of RTO reps, including Capricorn Enterprise, attended Central Station in Brisbane for face to face consumer activity. SGBR Touring Guide was utilised, along with QR flyer for transport option to the region.
Capricorn Enterprise Tourism & Marketing Manager Deanne Bowd, Shadow Minister for Tourism John Krause MP, Capricorn Enterprise CEO Mary Carroll.
The SGBR team at ATE – three RTO’s and operators
Capricorn Enterprise Tourism & Marketing Manager Deanne Bowd at Flight Centre Consumer Show, Sydney
Flight Centre Consumer Show Brisbane, Sydney, Melbourne.
Qld on Tour New Zealand (Queenstown)
Trade & Consumer Shows
Consumer Shows FLIGHT CENTRE SHOWS (Increase of 6% in sales from 2015)
• Approximately 90 appointments conducted
Mission has been conducted with:
• Meetings were conducted with - Pacific Destinations, Goway, APTC, Pan Pacific, Southern World, ATS Pacific, Finesse
• Capricorn Enterprise developed new branded Turtle Tags to use at ATE and other trade shows
• SGBR (represented by Capricorn Enterprise), Cassidy Group (Empire & Edge Apartment Hotels), Yeppoon Accommodation (Salt Yeppoon, Echelon, Beaches on Lammermoor), and Delaware North (Heron Island).
Restaurant 98, Sail Capricornia, Rosslyn Bay Resort, Waterline Restaurant - Keppel Bay Marina, Keppel Konnections, Great Keppel Island Holiday Village, GKI Adventures, Great Keppel Island Hideaway Bistro, Echelon Apartments.
Sydney Sales Mission
• Assisted in appointment preferencing for SGBR, Great Keppel Island Hideaway, Cassidy Group
• Product Manual updated with 10 new product and new suggested itineraries developed by Capricorn Enterprise
New Zealand - Queensland on Tour
2015/16 Capricorn Enterprise AGM Report
Industry Development “Over the past 4 years our Tourism Consultancy business has had the honour of working in partnership with Capricorn Enterprise delivering Tourism Educational and mentoring programs identified through the strategic leadership of CEO Mary Carroll as being needed to sustain the future growth of Tourism for the region and the Tourism Business members.
The Capricorn Enterprise team always delights me with their passion for the region and their members, their diverse skill sets, never failing motivation to keep on improving and growing business for the Capricorn region and their members but most of all for the sincere empathy they have for understanding the day to day challenges that their members face in business. They are a team of action always relentless in looking for opportunities and sourcing funding to assist them. The business development programs funded by Capricorn Enterprise that we have delivered over the past four years have included Yield Management workshops and mentoring, Domestic and International Trade Ready programs and in partnership with Capricorn Enterprise and Tourism Events Queensland a set of Experience Development and Leadership programs. All of these projects have been aligned with Capricorn Enterprise’s strategic plan of assisting businesses enhance their product and experience offering within the region and to be able to distribute these experiences both domestically and internationally and in doing so have delivered increased visitation, length of stay and spend not only for the operators but for the greater region. I commend Capricorn Enterprise for their commitment to their members, their partnerships with the key stakeholders in the industry and for being one of the most energetic and passionate RTO’s that we have the pleasure of doing business, the Tourism Industry of the Capricorn Region is in great hands through your leadership. “ Amanda Kruse | Managing Director, Success Matrix – June 2016
EXPERIENCE DEVELOPMENT - Great Keppel Island
Economic Gardening Program
TEQ secured the services of Amanda Kruse from Success Matrix to undertake the following activities:
Digital Mentoring - a full day workshop was conducted on November 30, followed by one-on-one training with operators from 1 - 4th December 2015.
Presented by Joanna & Takahiro Kubota, Global Solutions Strategies (GSS)
• Re-engagement of the Capricorn operators (Great Keppel Hideaway, GKI Holiday Village, Freedom Fast Cats) that participated in the 2014 Program. • Facilitate a Stakeholder Cluster meeting in Yeppoon, involving Capricorn Enterprise, Tourism & Events Queensland, and the above operators. • Work towards defining a clear message of what the Great Barrier Reef offering is on Great Keppel Island, so that everyone is singing from the same hymn book. • Continue to work with the operators to assist in delivering the experience (e.g. regular social media posts, Great Keppel Island Visitor Map, holiday packages, etc).
SGBR Leaders Program Second annual SGBR Leaders Program - April 19-22 2016 10 Capricorn operators attended along with Capricorn Enterprise CEO and Tourism/Marketing Manager: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
Great Keppel Island Hideaway – Eloise Chaffers Budget Car Rentals SGBR – Michelle Comley Rockhampton Regional Council – Sarah Reeves Capricorn Enterprise – Emily Szilveszter Central Highlands Development Corporation – Peter Grigg Rubyvale Gem Gallery – Peter Brown Keppel Bay Marina – Sharon Spelling Freedom Fast Cats – Max Allen Jnr Koorana Crocodile Farm – Adam Lever Beef Australia – Denis Cox
Tourism Trade Mentoring Tourism Trade Mentoring 2015/16 - 5 operators participated in 6 months training program Presenter: Success Matrix (Amanda Kruse) • Great Keppel Island Hideaway • Yeppoon Accom (Echelon, Beaches on Lammermoor, Salt Yeppoon) • Freedom Fastcats • Rosslyn Bay Resort • Takarakka Bush Resort (Carnarvon Gorge)
Tourism Awards Submission Writing 21-23 March 2016, presented by Krista Hauritz • • • •
Driftwood Holiday Units Capricorn Caves Salt Yeppoon Capricorn Enterprise
Digital Coaching International (DCI), Despina Karatzias • Freedom Fast Cats • Leichhardt Hotel • Myella Farm Stay • Great Keppel Island Hideaway • Keppel Bay Marina • Capricorn Caves • Stock-Air Heliworks • Emus Beach Resort • Byfield Cabins on Waterpark Creek • Sun2Shade Sunglasses • Sunlover Lodge
Digital One-on-One Training Digital Coaching International (DCI), Despina Karatzias • • • • • • • • • • • • • • • • •
Capricorn Caves Stock-Air Heliworks Sun2Shade Sunglasses Myella Farmstay Byfield Cabins on Waterpark Creek Keppel Bay Marina Sunlover Lodge Freedom Fast Cats Cool Waters Holiday Village Great Keppel Island Holiday Village Keppel Water Sports Great Keppel Island Hideaway Southside Holiday Village Mt Hay Gemstone Tourist Park Pats Gems M&M Sapphires Miners Heritage Walk-In Mine
2015 Participants • Almost Anything • Capricorn Caves • Capricorn Sandstone • Carbon Link Pty Ltd • Central Qld Finance Pty Ltd (Trading as Aussie Central Qld) • Coastal Funk • CT Harris and Company • Designandarchitecture Pty Ltd • Gardens Tearoom • iAssist • Indigo Gold • Nextra Yeppoon • O’Reilly’s Real Estate • Robert Harris Rivett Lawyers • Buddy’s Fire Sales and Service • Corpex Consulting • CQ inSight • CQU Centre for Professional Health Education • Dzign-R Pty Ltd • Gregstrong.com.au • Hartecs Group Pty Ltd • Keppel Imports • Reel Planning • Vector Health
2016 Participants • CQG Consulting • Driftwood Motel and Holiday Units • JC Events • KBSC • Rocky Instincts • Sun2Shade Sunglasses • Activate Health • Beat Architects • Bowen Outback • BT Builders • Connecting Vision • CQ Dry Ice • Dileigh Consulting Engineers • Farm St Early Learning Centre • Foxlaw • Groves Grown • Holistic Health on Denham • Kanga Bins • Keppel Brand 23 • Profitability Virtual Assistant • Rockhampton Powder Coating • Rocky Health Options • SAAI Enterprises • Shannon Hawkes Flowers • Stankey Electrics Contracting • Tibbs Fleet
Customer Experience Innovation and Service Design Fundamentals Program 10-11th March 2016, presented by Ray Schleibs, Iimagine • • • • • • • • • • • • •
Driftwood Motel Great Keppel Island Hideaway Rosslyn Bay Resort Sun 2 Shades Sunglasses Capricorn Caves Kaboozies Lolly shop Salt Yeppoon Sandy’s Bazaar Keppel Bay Marina Almost Anything Capricorn Enterprise team Indigo Gold Villa Mar Colina
Empire Apartment Hotel in Rockhampton won the GOLD Award for New Tourism Business at the Queensland Tourism Awards 2015
2015/16 Capricorn Enterprise AGM Report
Carnarvon Gorge / Sandstone Wilderness
Emily Szilveszter Marketing Executive (part-time until June 2016) (full-time from July 2016)
Photo Shoots • • • • • • • • • • • • • • •
Pineapple Rail Trail Villa Mar Colina (for Qld Tourism Submission) Gemfest - Festival of Gems Yeppoon Golf Club – SGBR Pro-Am Golf Tournament Capricorn Resort Yeppoon – rooms and golf course Salt Yeppoon Blackdown Tablelands Capricorn Coast aerial shoot for Destination Guide Farnborough Beach (Surfing) Wetlands, Capricorn Resort Great Keppel Island Rockhampton Yeppoon Emu Park Pumpkin Island
Capricorn Holidays • Capricorn Leisure website updated with ‘Drive’ itineraries via Australian Tourism Data Warehouse (ATDW) Nathan White Digital Marketing Coordinator (until June 2016)
• Fact Sheets/Trails developed and uploaded – fishing spots, tide times, QPWS partnered Rockhampton and Capricorn Coast National Parks, and Central Highlands/ Sandstone Wilderness National Parks, Byfield, Arts and Culture, Explore Rockhampton, Mt Morgan, Capricorn Coast Scenic Loop.
Facebook (Leisure) – 4735 likes (1700 growth) Best boosted post: Channel 9 ‘Today Show’ Breakfast Crew 23/5/2016 > 24,600 reach, 682 likes, 292 shares, 201 comments Best organic post: Felicity Madders Stony Creek 17/5/2016 > 5860 reach, 171 likes, 25 shares, 43 comments Instagram (Leisure) – 2135 followers (658 growth) Best post: Blackdown by @benmessinalandscapes 1/3/2016> 120 likes, 27 shares, 20 comments Twitter (Leisure) – 930 followers (153 growth) Facebook (Corporate) – 1989 likes (755 growth) Best boosted post (budget $80): Channel 9 breakfast Crew 23/5/2016 > 15,800 reach, 376 likes, 175 shares, 94 comments Best organic reach: Minister for Tourism The Hon Kate Jones visiting ATE booth 17/5/2016 > 1835 reach, 22 likes, 3 shares, 2 comments
Leisure Website (www.capricornholidays.com.au) – 170,941 visits, 411,131 Page views (previous year 130,751 visits, 534,619 page views) Corporate Website (www.capricornenterprise.com.au) – 15,299 visits, 39,846 page views (previous year 16,284 visits, 43,619 page views)
SGBR Digital Management 2015/16 Digital and Social Strategy KPIs Social Media 10,000 acquisitions 4% engagement 2 posts per week 500 leads to industry
REACHED 10,203 acquisitions REACHED 5.34% REACHED 2.69 per week REACHED 3434
Website & Social (www.southerngreatbarrierreef.com.au) 10% increase YOY 292.7% increase SGBR website – 108,270 visits, 251,270 page views (previous year 46,584 visits, 95,324 page views)
Twitter (Corporate) – 1390 followers (102 growth)
Facebook SGBR – 17,429 likes (4647 growth) Best performing post: ‘Flying is easy’, May 2016 - 64,865 reach, 61 likes, 3 shares
YouTube Combined – 89 subscribers (5897 views) Best performing video: Capricorn Coast Holidays 1873 views, 23 shares, 11 likes
Instagram SGBR – 7964 followers (5527 growth) Best performing post: ‘Cheer up fellas’, April 2016 - 341 likes, 1 share, 1 comment
Official regional hashtag - #VisitCapricorn, has been used 7,757 times
Official destination hashtag - #SouthernGreatBarrierReef, has been used 23,249 times 2015/16 Capricorn Enterprise AGM Report
Events Sponsorship and Support
Village Festival Yeppoon
Master Events Calendar A Master Events Calendar was drafted by Capricorn Enterprise in conjunction with regional event managers and Councils in mid 2015 to advise on the 2016 events. This assisted in avoiding major conflicts with events in the region, following major date clashes in the 2015 events season. While this has been attempted in the past, it was a testament to the maturing of the events industry that many events were able to provide their future dates early. As a result of this calendar, some events were moved to suit the larger calendar and other events picked their dates based on the information collated.
Ellie Tonkin Events Executive
Monthly Events Flyer
At the request of members, monthly downloadable PDF event calendars were collated and distributed via the e-news. These included school holidays specific calendars. However these were ceased in mid 2016 due to limited downloads.
CQ Law Conference Eleanor Thompson Events Officer (Part-time until May 2016)
Once again, Capricorn Enterprise was awarded the Central Queensland Law Conference coordination contract for the 2015 event. Capricorn Enterprise Events Executive was involved in the preparation of the program, coordinating the registrations and accommodation for delegates, coordinating travel for speakers and VIPs, sponsor liaison, sourcing of local produce for a special delegate bag, planning and executing the social functions at member venues including a race day
at Callaghan Park, and providing an on-site coordinator. The conference was a success and very positive feedback was received from the CQLA Committee and conference delegates.
Tourism & Events Queensland Funding
Capricorn Enterprise advised on an overhaul of the TEQ Events Funding program. The new program has a much simplified application form and now includes three rounds a year, instead of two, which is of great benefit to regional events that regularly struggled to complete the applications in the midst of the events season. Additionally, RTO’s are now involved in the assessment process, viewing applications and making recommendations on funding suitability. In mid 2015, Capricorn Enterprise Events Executive travelled to TEQ to meet with the Events team and brief them on the regional events landscape and the signature events the region offers, which was very positively received. Major event funding was awarded to the following events during 2015/16: • Capricorn Coast Running Festival • Gemfest – Festival of Gems • Rockhampton River Festival (declined funding offer) • Capricorn Food & Wine Festival Gemfest – Festival of Gems and Capricorn Coast Running Festival have been selected to participate in the TEQ E-12 Events mentoring program.
VILLAGE FESTIVAL Village Festival will complete its triennial funding agreement with TEQ in 2016 and Capricorn Enterprise worked with the event and TEQ to review the 2015 event in preparation for their final festival under this contract. GEMFEST - Festival of Gems Capricorn Enterprise was awarded the PR contract for Gemfest 2015. This included PR assistance via media release preparation and distribution, media interviews, marketing consultation and other PR activities. Capricorn Enterprise Events Executive attended the event in 2015. Capricorn Enterprise was also paid to draft a business plan following a workshop with the Committee. This was presented in time for submission with the Gemfest application for funding to TEQ. BEEF AUSTRALIA 2018 Following debriefing with TEQ and Beef Australia, Capricorn Enterprise has been invited to sit on a Community Engagement Committee for the 2018 event.
Assistance Given To Other Events 2016 Photographic Society of Qld Convention hosted by Capricorn Coast Camera Club - assisted in the pitch and in visitor servicing.
2015/16 Capricorn Enterprise AGM Report
Visitor Information Centres (VIC) Capricorn Enterprise currently operates two Accredited Visitor Information Centres (Rockhampton and Yeppoon) open 7 days per week, 363 days per year. We employ one full-time Visitor Information Centre Supervisor in each VIC supported by dedicated volunteers. According to Australia’s Accredited VIC’s – A Strategic Directions paper published in October 2014, the average operating costs per VIC range from $100,000 to $300,000K annually. Capricorn Enterprise operates our VIC’s on less than $70,000 each per annum. Capricorn Enterprise Visitor Information Centres are fully accredited and are equipped to take bookings and make referrals to your business on your behalf.
‘Volunteer Meetings’ are a great way to meet volunteers and present your product. These meetings are held monthly at each Information Centre. If you would like to conduct a presentation at your local Visitor Information Centre, please contact the Supervisor for that location. We also encourage members to participate in ‘Volunteer Famils.’ These famils are conducted monthly and are an opportunity for volunteers to travel as a group to a selection of properties and view the facilites/activities first hand. First hand experience has proven to be the most effective way for Volunteers to promote and sell members’ products.
Leanne Smith Supervisor - Capricorn Coast
Volunteer Team Members 2015/16 Spire Peter Allenby Yvonne Brown Debbie Bryant Maureen Caunt Fran Campbell Gordon Campbell Debbie Ciesiolka Del Clanfield Allan Daley Sandra Daley Lyn Harris Kathleen Jones Daphne Lawrence Delia Lewandowsky Joy Liddell Valda Livingston Graham Manning Don Martin Fay McBryde Joan McCamley Jennifer Moore Deirdre Parker Gloria Peff Lyn Pohlner Lyn Price Joan Seaman Greg Slater Val Swan Margaret Tait Kaylene Thomson Clare Thwaite Judy Trinder Graham Williams Former Volunteers 2015/16 Laurel Vize Joan Brown Lorna Fraser Gail Grant
Michelle Pownall Supervisor - Capricorn Spire
Capricorn Coast Vanessa Baker Lyn Black Sandra Buttery Gerald Colvin Vicki Cooke Leanne Cutting Elaine DeClouett Bev Gilligan (Gillo) Bev Gully (Chick) Libby Howlett Sheila Kop Ros Lehmann Pam McCosker Jenny McDiarmid Neil McDiarmid Robyn McIntyre Jenny Mackenzie Gary McLennan Jean McNae Pam Patterson Inga Pedersen Marianne Reich Anne Sargent Susan Saxby Sharon Scott Mandy Smith Linda Snowball Greg Thomas Nita Williams Maxine Woolley
Former Volunteers 2015/16 Stephanie Chivers Madonna George Sue Ledger Misha McRae Jeanette Toohey Joe Walsh
1 V isitor Information Centre - Capricorn Spire, Rockhampton 2 V isitor Information Centre - Capricorn Coast, Yeppoon 3 V IC Supervisors, Michelle & Leanne at the Annual Queensland Information Centres Association Conference (QICA)
4&5 V olunteer Famils 6 Volunteer Week presentations with Livingstone Cr Jan Kelly 7 Capricorn Coast VIC supporting local school projects
2015/16 Capricorn Enterprise AGM Report
Members 2015/16 Alphabetical Order
Central Highlands Regional Council CQUniversity Australia Ergon Energy Corporation Limited Ian Weigh Toyota Livingstone Shire Council McDonalds Restaurants Rockhampton Regional Council Stanwell Corporation Limited
Evans Edwards & Associates Herron Todd White Holcim Concrete & Quarries Homecorp Group Island View Caravan Park Kele Property Group Keppel Bay Sailing Club Leichhardt Hotel Motel 98 Oshen Apartments Yeppoon Quest Rockhampton Rockhampton Leagues Club Ltd Rocky’s Own Transport Company Southside Holiday Village The Rock Building Society Thomo’s Betta Home Living Travelodge Rockhampton
iAssist JRT Civil Pty Ltd Kennas Chartered Accountants & Financial Services Koorana Crocodile Farm Lady Elliot Island Eco Resort Mad Dog Productions Myella Farm Stay Permc Pty Ltd Piranha Insurance Agencies Pty Ltd Plantability Constructions Pty Ltd Professionals Livingston and Molloy Real Estate Quality Regent Hotel Rockhampton Queensland Rail Travel Rees R & Sydney Jones Regional Insurance Brokers (CQ) Pty Ltd
Gibb Group (Gracemere Industry Park) Telstra Business / Vita Group Limited The Cassidy Group (Empire Apartment Hotel, Edge Apartment Hotel, Edge Restaurant & Bar)
Aurizon Beaches on Lammermoor Capricorn Resort Yeppoon Central Queensland Hospital and Health Service District Commonwealth Bank Rockhampton Gallery Apartments Great Keppel Island Hideaway JM Kelly Group of Companies Pty Ltd Keppel Bay Marina Mercy Health & Aged Care CQ Ltd Pat O’Driscoll Real Estate Queensland Linen Services P/L Rockhampton Grammar School Rosslyn Bay Resort & Wellness Retreat Salt Beachfront Yeppoon Stockland Rockhampton Tower Holdings Yeppoon Accom
Bronze 4Tel Pty Ltd Abode 37 Motel Almost Anything Web & Graphic Design AON Risk Services Arthur J. Gallagher Ascot Hotel Stonegrill Bistro Beef Australia Ltd Best Western The Stirling Rockhampton BMD Constructions Pty Ltd Bronsan Pty Ltd Capconnect Capricorn Sandstone Quarries Capricorn Survey Group (CQ) Pty Ltd Capricornia Newspapers Ltd Casa Nostra Motel Central Park Motel Central Queensland Indigenous Development Ltd CIPL (Holding) Limited City Printing Works CQG Consulting CQNRLBID Diocesan Catholic Education Office Emerald Cabin & Caravan Village Emerald Explorers Inn
AECOM Australia Pty Ltd Big 4 Capricorn Palms Holiday Village Calibre Consulting Pty Ltd Capricorn Caves Cardno (QLD) Pty Ltd Coal Train Australia Coolwaters Holiday Village Delaware North Heron Island Discovery Holiday Parks Rockhampton
Emerald Inn Endeavour Inn Freedom Fast Cats Glenmore Palms Motel Gracemere Surveying & Planning Consultants Pty Ltd Great Keppel Island Holiday Village Great Western Hotel Heights College Ltd Hutchinson Builders
Resource Consulting Services Pty Ltd Robert Harris Rivett Lawyers Rocky Gardens Motor Inn Sibelco Australia Stock-Air Heliworks P/L Sun Palms Hotel Motel Suncorp Metway Takarakka Bush Resort The Coast Motel The Strand Hotel ThomsonAdsett Tropical Pines Pty Ltd Villa Mar Colina Vink Publishing Winter Sun Motel Zebra Group
Small Business Supporter 1770 LARC! Tours A & B Mylec Pty Ltd Adelaide Hills Yeppoon Aizer Building Solutions Pty Ltd ANZ Rockhampton Aussie Rockhampton Australian Drug Detection Agency Australian Nature Guides Babsuva Pty Ltd Bandana Station Sunsets Beachside Caravan Park Bell Park Caravan Park Bendigo Bank - Rockhampton Best Western Cattle City Motor Inn Blue Dolphin Caravan Park Blue Gem Tourist Park Bobby Dazzler Sapphire Mine Tours Brittany Lauga MP Budget Car Rental Byfield Cabins on Waterpark Creek
Byfield Campstay Capella Van-Park Capricorn Appliance Testing Pty Ltd Capricorn Caravan Centre Capricorn Coast Harley Tours Capricorn Coast Mirror Capricorn Coast Taxi Service Capricorn Helicopter Rescue Service Ltd Capricorn Segways Capricornia Catchments Inc Carmel’s Creations Causeway Caravan Park Centacare Central Apartment Group Central Highlands Development Corporation Centrepoint Finance Coastal Funk Cooberrie Park Wildlife Sanctuary Cooper McKenzie Marketing Pty Ltd Coral Inn Yeppoon Crave Surf Industries Creative Avenue Crestwood Estate Cruisin’ By Beach Hire CT Harris & Co Decisive Business Solutions Denison Boutique Hotel Dreamtime Cultural Centre Driftwood Motel and Holiday Units Econo Lodge Citywalk Rockhampton Emu Park Holiday and Accommodation Emus Beach Resort Escape Travel Rockhampton Fascination Gems and Crystals Ferns Hideaway Fitzroy Basin Association Inc FMSTUDIOS Footlights Theatre Restaurant Funtastic Cruises Gardens Tearooms Gemfest Festival of Gems Get Logo’d GKI Adventures GKI Fishing Charters Golden Mount Festival Association Gracemere Caravan Park Grand Events Australia Great Keppel Cruises Gumnut Glen Cabins Harcourts Yeppoon Harker Accounting Pty Ltd Harvard Wealth Heli-central Pty Ltd Henderson Park Farm Stay His N Hers Surf & Leisure Hogs Breath Cafe Rockhampton Human Race Events
Indigo Gold Pty Ltd JAL Demolitions & Asbestos Removal Kaboozie’s Lollies & Gifts Kanangra Heights Kenrose Park Keppel Coast Arts Council Keppel Konnections Keppel Water Sports Lindley’s Panel Works Pty Ltd Little Johnny’s Tours Lure living M & M Sapphires Manpower Mark Bunt Menswear Max Employment Michelle Landry MP Miners Heritage Walk-In Mine Motel Lodge Mount Morgan Promotion and Development Inc. Mr Rental Rockhampton Mt Hay Gemstone Tourist Park New Royal Hotel Rubyvale Nob Creek Pottery North Rockhampton High School One Real Estate O’Reillys Real Estate Pacific Hotel & Liquor Barn Pacific Properties Qld Pty Ltd Paint Place CQ Pats Gems Pine Beach Hotel Motel PKF Hacketts Chartered Accountants Plumtree Store Poinciana Tourist Park Professionals Real Estate Emu Park Pumpkin Island Qld Master Builders Association Ray White Real Estate Yeppoon Riverside Tourist Park Rockhampton Backpackers YHA Rockhampton Business Machines Rockhampton Court Motor Inn Rockhampton Girls Grammar School Rockhampton Helicopters Rockhampton Serviced Apartments Rocky Instincts Rosslyn Bay Fisherman’s Market Rosslyn Bay Kiosk Rubyvale Gem Gallery Rubyvale Motel & Holiday Units & Taylors Fine Sapphires Sail Capricornia Sail Inn Motel Sandy’s Bazaar Saunders Havill Group Silver Wattle Caravan Park Sir Graham McCamley Skydive Capricorn
Sprightly Peacock St Brendans College Stage & Audio Sun2Shade Sunglasses Sunlover Lodge Surfside Motel Telstra Business Centre Rockhampton The Coffee Club Stockland Rockhampton The Landscaper The Lovely Cottages Agnes Water TMC Tours Trevor McMaster Refrigeration Western Gateway Motel Westpac Yeppoon XXXX Island Yellow Cabs (Rocky) Yeppoon Aquatic & Fitness Centre Yeppoon Golf Club Inc Yeppoon Triathlon Festival Youngs Bus Service
Associate Member Archer Park Station and Steam Tram Museum Ashton Engineering Pty Ltd BP Gracemere Business Class Limousines Cap Coast Home Loans Capella Pioneer Village Inc Cedar News Central Queensland Military & Artefacts Museum Central Queensland Small Business Solutions designandarchitecture Digitalrez Australia Emu Park Historical Museum Society Fun Over 50 Pty Ltd Georges Workwear & Country Outfitters JC Events P/L Keppel Bay Shell Club Inc. T/a Shell World Yeppoon Kev Brown’s Butchery Marlborough Historical Museum Mount Morgan Historical Museum Muggachinno’s Ola’s Holiday House Old Rainworth Fort Paint Pot Gallery Rubyvale Progress Association Inc. The Gallery Fine Arts Society The Mill Gallery Wavelengths for Hair While Away Bed & Breakfast Yeppoon Coastguard Yeppoon Community Markets
2015/16 Capricorn Enterprise AGM Report
Capricorn enterprise ABN: 72 142 612 280
15 East Street, Rockhampton Queensland, 4701 Australia
Phone +61 7 4927 2055 Email email@example.com Web www.capricornenterprise.com.au www.capricornholidays.com.au
Capricorn Enterprise is supported by:
Rockhampton Regional Council