2025 Virginia Living Digital Media Guide

Exceptional

Interactive

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DIGITAL MEDIA GUIDE

THE VL DIGITAL PLATFORM The Virginia Living experience – online.

There is something new to discover every day with our fresh, original content delivered to every desktop, tablet and handheld screen.

HIGHLIGHTS • An engaging variety of channels include The Latest, Food, Drink, Home, Travel, Culture, and Towns.

• A splashy launch campaign, yearlong roll

out of new features, and targeted social media efforts will create buzz and drive traffic to the site to build page views.

• Exciting new sponsorship opportunities for advertisers and whole-site integrated messaging exceed the capabilities and performance of traditional display ads.

THE VIRGINIA LIVING DIGITAL AUDIENCE

educated • affluent • very active MONTHLY PAGE VIEWS 75,000 average MONTHLY UNIQUE USERS 46,000 average AUDIENCE 45% Male, 55% Female MEDIAN AGE 46 years old MEDIAN HOUSEHOLD INCOME $150,000+ COLLEGE GRADUATE 72% Bachelors or higher

VIRGINIA LIVING MAGAZINE READER 62%

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Virginia Living's D I G I T A L P L AT FO R M is seen monthly by over 75,000 users.

RUN-OF-SITE SPONSORSHIP Span the site. Invest in extensive presence

throughout VirginiaLiving.com. From Food, Home, Travel, Culture, and beyond, your ads will receive near-globalsite exposure.

Billboard Banner 1280 x 250 px

SPONORSHIP INCLUDES Roadblock (simultaneous) coordinated ad placement on Channel landing pages and article pages throughout the site (100K ad impressions). Tiles may rotate up to 5 advertisers.

BILLBOARD • 1280wide x 250px Desktop Computer display FILM STRIP • 300wide x 600px All Desktop, Tablet, and Mobile displays

Mobile Banner 320 x 100 px

Film Strip 300 px x 600 px Film Strip

300 px x 600 px

INSIGHT BANNER • 728wide x 90px Tablet display MOBILE BANNER • 320wide x 100px Mobile Phone display

Insight Banner 728 x 90 px

ADVERTISER SUPPLIED ARTWORK •Billboard image – 1280wide x 250px •Film Strip image – 300wide x 600px •Insight Banner image – 728wide x 90px •Mobile Banner image – 320wide x 100px •URL for image links Acceptable Image Formatting: JPG, PNG or GIF RGB • 72 dpi

Film Strip 300 px x 600 px

Billboard Banner 1280 x 250 px

Need design help? Virvinia Living's creative team has you covered!

Artwork charge for cretive set: $195 (Billboard, Film Strip, Insight Banner, Mobile Banner)

Investment: $2200 ($22 cpm)

Ad units are sold and priced by CPM/number of impressions with a minimum of 100,000 impressions. Credit Card required for space reservation.

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BRANDED CONTENT BUNDLE Align Your Message with the Unparalleled Quality of Virginia Living. Branded Content gives advertisers the opportunity to go beyond press releases and traditional marketing messages and engage readers with editorialquality features that tell the story they want to tell.

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B R A N D E D CO N T E N T brings your message to our more than 120,00 dedicated readers.

BUNDLE INCLUDES Branded Content Feature: • Story placement in a Branded Content Tile on Homepage for one month.

• Tile clicks through to the Advertisers Story Page. Tile may rotate up to 5 advertisers.

Run-of-Site Sponsorship: Roadblock (simultaneous) coordinated ad placement on Channel landing pages and article pages throughout the site (100K ad impressions) Tiles may rotate up to 5 advertisers.

ADVERTISER SUPPLIED CREATIVE • Branded Content Image: 2000wide x 1130px • Advertiser Story (300-500 words) •URL for link to advertiser site • Run-of-Site Sponsorship Images: Billboard – 1280wide x 250px Film Strip – 300wide x 600px Premium Box – 300wide x 250px Insight Banner – 728wide x 90px Mobile Banner – 468wide x 60px

VirginiaLiving.com Homepage

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Acceptable Image Formatting: JPG, PNG or GIF RGB • 72 dpi Need design help? Virvinia Living's creative team has you covered!

• Original Content Creation: $500 for writing the 300-500 word Advertiser Story •Artwork charge for cretive set: $195 (Billboard, Film Strip, Premium Box, Insight Banner, Mobile Banner Investment: $2,500 •4•

Branded Content Tile on the Homepage Links to Advertisers Story Page

Advertisers Story Page

DEDICATED E-NEWSLETTER Virginia in Your Inbox. There’s more than one way to reach Virginia Living readers. Our brand extends beyond the pages of the magazine and into readers’ inboxes with our popular email newsletters. We are delighted to offer you the chance to reach more than 100,000 email subscribers and deliver your message directly to them with a dedicated newsletter. When we say dedicated, we mean it. The content of the dedicated newsletter is exclusively your message—your words, your art—delivered to our readers with the Virginia Living seal of approval.

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more than 100,000 NEWSLETTER S U B SC R I B E R S

•Editorial and art content are dedicated exclusively to advertiser • Artwork deadline: 1 week prior to your deployment date • Our creative team designs your newletter using our artfully crafted template or you can supply artwork VIRGINIA LIVING TEMPLATE Artwork layout charge of $295 Advertiser to Supply: •350 words •Header ad – 525 wide x 160px •2 large images – 525wide x 400px •4 small images – 270wide x 200px •Footer ad – 525 wide x 160px •URL address for link to advertiser ADVERTISER SUPPLIED ARTWORK •Size requirements of digital imagery: 525px wide; length can vary, but not exceed 2000 px tall •URL address for link to advertiser Acceptable Image Formatting: JPG, PNG or GIF RGB • 72 dpi

Investment: $2,500 Credit Card required for space reservation.

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VL TODAY E-NEWSLETTER Your weekly guide to Virginia culture and style VL Today delivers everything you love about Virginia Living directly to your inbox every Tuesday. Featuring lifestyle stories about dining and food, travel, home, garden, fashion and more as well as recipes and up-to-the-minute events, VL Today is your weekly guide to what we love in Virginia.

Gold Sponsor Leaderboard Ad

VL Today will inspire our more than 86,000 subscribers to pursue fun, adventure and relaxation at high-quality businesses like yours from across the Commonwealth. No matter what goods and services your business provides, you’ll want to keep in touch with Virginia Living readers in between issues, and advertising in VL Today is the way to do it.

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Affluent, well educated and tech-savvy, our e-newsletter subscribers act when they see a good opportunity for shopping, dining, recreation, travel and more. They know that Virginia Living has only the best to offer.

Advertise in VL Today and your business will be associated with a top-notch publication known for beautiful photography and original stories told with flair.

And our rates are designed to meet the advertising needs of all of Virginia’s businesses, from large enterprises to smaller but equally sophisticated operations.

ADVERTISING RATES & SPECS Gold Sponsor Rates: 3x – $950/issue • 6x – $900/issue Advertiser to Supply: Leaderboard ad • 600wide x 120 pixels In-Sight ad • 600wide x 400 px

VL Today is seen by over 86,000 SUBSCRIBERS which puts your business front and center.

Gold Sponsor In-Sight ad

Silver Sponsor In-Sight ad

Silver Sponsor Rates: 3x – $750/issue • 6x – $700/issue Advertiser to Supply: In-Sight ad • 600wide x 400 px Acceptable Image Formatting: JPG, PNG or GIF RGB • 72 dpi Payment by credit card only. 3-time consecutive issue minimum commitment required. Artwork deadline: Tuesday the week prior to publication.

Credit Card required for space reservation.

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DRIVING NEW BUSINESS TO THESE COMPANIES AND MORE!

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DIGITAL MEDIA GUIDE

1 0 9 East Cary Street, Richmond, VA 23219

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V I RG I N I A L I V I N G.CO M