THE VL DIGITAL PLATFORM
The VirginiaLiving experience – online. There is something new to discover every day with our fresh, original content delivered to every desktop, tablet and handheld screen.
HIGHLIGHTS
• An engaging variety of channels include The Latest, Food, Drink, Home, Travel, Cult ure, and Towns.
• A splashy launch campaign, yearlong roll out of new features, and targeted social media efforts will create buzz and drive traffic to the site to build page views.
• Exciting new sponsorship opportunities for advertisers and whole-site integrated messaging exceed the capabilities and per formance of traditional display ads.
THE VIRGINIA LIVING DIGITAL AUDIENCE
educated • affluent • very active
MONTHLY PAGE VIEWS
75,000 average
MONTHLY UNIQUE USERS
46,000 average
AUDIENCE
45% Male, 55% Female
MEDIAN AGE
46 years old
MEDIAN HOUSEHOLD INCOME
$150,000+
COLLEGE GRADUATE
72% Bachelors or higher
VIRGINIA LIVING MAGAZINE READER 62%
” Virginia Living's DIGITAL PLATFORM is seen monthly by over 75,000 users.
RUN-OF-SITE SPONSORSHIP
Span the site. Invest in extensive presence throughout VirginiaLiving.com. From Food, Home, Travel, Culture, and beyond, your ads will receive near-globalsite exposure.
SPONORSHIP INCLUDES
Roadblock (simultaneous) coordinated ad placement on Channel landing pages and article pages throughout the site (100K ad impressions). Tiles may rotate up to 5 advertisers
BILLBOARD • 1280wide x 250px
Desktop Computer display
FILM STRIP • 300wide x 600px
All Desktop, Tablet, and Mobile displays
INSIGHT BANNER • 728wide x 90px
Tablet display
MOBILE BANNER • 320wide x 100px
Mobile Phone display
ADVERTISER SUPPLIED ARTWORK
•Billboard image – 1280wide x 250px
•Film Strip image – 300wide x 600px
•Insight Banner image – 728wide x 90px
•Mobile Banner image – 320wide x 100px
•URL for image links
Acceptable Image Formatting:
JPG, PNG or GIF
RGB • 72 dpi
Need design help? Virvinia Living's creative team has you covered!
Artwork charge for cretive set: $195
(Billboard, Film Strip, Insight Banner, Mobile Banner)
Investment: $2200 ($22 cpm)
BRANDED CONTENT BUNDLE
Align Your Message with the Unparalleled Quality of Virginia Living. Branded Content gives advertisers the opportunity to go beyond press releases and traditional marketing messages and engage readers with editorialquality features that tell the story they want to tell.
BUNDLE INCLUDES
Branded Content Feature:
• Stor y placement in a Branded Content Tile on Homepage for one month.
• Tile clicks through to the Advertisers Story Page. Tile may rotate up to 5 advertisers
Run-of-Site Sponsorship: Roadblock (simultaneous) coordinated ad placement on Channel landing pages and article pages throughout the site (100K ad impressions) Tiles may rotate up to 5 advertisers
ADVERTISER SUPPLIED CREATIVE
• Branded Content Image: 2000wide x 1130px
• Advertiser Story (300-500 words)
•URL for link to advertiser site
• Run-of-Site Sponsorship Images: Billboard – 1280wide x 250px Film Strip – 300wide x 600px
Premium Box – 300wide x 250px
Insight Banner – 728wide x 90px Mobile Banner – 468wide x 60px
Acceptable Image Formatting: JPG, PNG or GIF RGB • 72 dpi
Need design help? Virvinia Living's creative team has you covered!
• Original Content Creation: $500 for writing the 300-500 word Advertiser Story
•Artwork charge for cretive set: $195 (Billboard, Film Strip, Premium Box, Insight Banner, Mobile Banner
Investment: $2,500
Content Tile on the Homepage Links to Advertisers Story Page
brings your message to our more than 120,00 dedicated readers.
Story Page
DEDICATED E-NEWSLETTER
Virginia in Your Inbox. There’s more than one way to reach Virginia Living readers. Our brand extends beyond the pages of the magazine and into readers’ inboxes with our popular email newsletters. We are delighted to offer you the chance to reach more than 100,000 email subscribers and deliver your message directly to them with a dedicated newsletter. When we say dedicated, we mean it. The content of the dedicated newsletter is exclusively your message—your words, your art—delivered to our readers with the Virginia Living seal of approval.
• Editorial and art content are dedicated exclusively to advertiser
• Ar twork deadline: 1 week prior to your deployment date
• Our creative team designs your newletter using our ar tfully crafted template or you can supply ar twork
VIRGINIA LIVING TEMPLATE
Artwork layout charge of $295
Advertiser to Supply:
• 350 words
•Header ad – 525 wide x 160px
•2 large images – 525wide x 400px
•4 small images – 270wide x 200px
•Footer ad – 525 wide x 160px
•URL address for link to advertiser
ADVERTISER SUPPLIED ARTWORK
•Size requirements of digital imagery: 525px wide; length can vary, but not exceed 2000 px tall
•URL address for link to advertiser
Acceptable Image Formatting:
JPG, PNG or GIF
RGB • 72 dpi
VL TODAY E-NEWSLETTER
Your weekly guide to Virginia culture and style VL Today delivers everything you love about Virginia Living directly to your inbox every Tuesday. Featuring lifestyle stories about dining and food, travel, home, garden, fashion and more as well as recipes and up-to-the-minute events, VL Today is your weekly guide to what we love in Virginia.
VL Today will inspire our more than 86,000 subscribers to pursue fun, adventure and relaxation at high-quality businesses like yours from across the Commonwealth. No matter what goods and services your business provides, you’ll want to keep in touch with Virginia Living readers in between issues, and advertising in VL Today is the way to do it.
Affluent, well educated and tech-savvy, our e-newsletter subscribers act when they see a good opportunity for shopping, dining, recreation, travel and more. They know that Virginia Living has only the best to offer. Advertise in VL Today and your business will be associated with a top-notch publication known for beautiful photography and original stories told with flair.
And our rates are designed to meet the advertising needs of all of Virginia’s businesses, from large enterprises to smaller but equally sophisticated operations.
ADVERTISING RATES & SPECS
Gold Sponsor Rates:
3x – $950/issue • 6x – $900/issue
Advertiser to Supply:
Leaderboard ad • 600wide x 120 pixels
In-Sight ad • 600wide x 400 px
Silver Sponsor Rates:
3x – $750/issue • 6x – $700/issue
Advertiser to Supply:
In-Sight ad • 600wide x 400 px
Acceptable Image Formatting:
JPG, PNG or GIF
RGB • 72 dpi
Payment by credit card only. 3-time consecutive issue minimum commitment required. Artwork deadline: Tuesday the week prior to publication.
Sponsor Leaderboard Ad
Sponsor In-Sight ad
Sponsor In-Sight ad
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VL Today is seen by over 86,000 SUBSCRIBERS which puts your business front and center.
Silver
Gold
Gold
DRIVING NEW BUSINESS TO THESE COMPANIES AND MORE!
