STEEPED IN HISTORY and natural beauty, Virginia is more than a lifestyle...it’s nearly a state of mind.
We celebrate this remarkable place we call home by crafting stories that engage our readers, and spotlighting the people and places that make Virginia exceptional. From the buzz of Northern Virginia to the culturerich Shenandoah Valley and the windswept marshes of the Eastern Shore, we look for the best across the Commonwealth. Our readers—native Virginians, visitors, and newcomers—turn to Virginia Living as the trusted resource for all things Virginia.
Our readership is enthusiastic, affluent, and deeply loyal to the magazine. Aligning your brand with Virginia Living means that you’re surrounded with a legacy of superior quality and an unparalleled passion not found elsewhere. For you that directly enhances your credibility, and increases the success of your business.
Be a part of Virginia Living, the highest quality, most widely read media in the Commonwealth. We look forward to working with you for years to come.
AUDIENCE PROFILE
Virginia Living readers are affluent, active, and deeply loyal
READERSHIP HABITS
• Time spent reading each issue: 2.3 hours (national average: 45 min)
• 71% of readers frequently purchase products or services from ads seen in Virginia Living
• 73% of readers keep Virginia Living more than one month before discarding
GENDER
HOUSEHOLD INCOME
GENDER
- $100,00
- $124,999
- $149,999
- $199,999
WE’LL LET YOU IN on a little secret: We at Virginia Living know that we live in the most extraordinary state in the nation. It’s a place that’s absolutely brimming with fascinating people, picturesque towns, and gorgeous landscapes. And its rich history makes us one of a kind. In our pages, we share the best and the brightest stories all over the state—from its makers and movie stars, its flora and fauna, and a legendary legacy deeply rooted in history.
OUR READERS are energetic, wellread and affluent. And they’re innately curious—about opportunities to discover. They’re adventurous and engaged in their communities. In our pages, we make it possible for them to learn about the inviting places to visit, the best festivals, galas, tastings, and concerts all over the state.
OUR FEATURE STORIES are the heartbeat of Virginia Living. We assemble the best writers around to bring you the places, ideas, people, and events that make Virginia a standout. Our art department’s uber-talented team is connected to the best in the business— from photographers, to graphic artists, stylists and illustrators—that help make our pages shine. In recent issues, we’ve brought you Richmond’s stunning mid-century modern home designed by Richard Neutra, the art of the portrait, a love story on alpacas, and John and Yoko’s magical manor tour of Virginia.
”Time spent reading each issue: 2.3 hours. (National average: 45 min)
WE’VE LOVED WATCHING Virginia’s food and drink scene explode, but we’ve especially enjoyed bringing all those discoveries to our readers. Tthe good news is that there’s no sign of it slowing down. From the seashore to the Blue Ridge Mountains, Virginia wineries, meaderies, distilleries, breweries, food trucks, chefs, and gourmands have turned our state into a world-class foodie destination. We always have our ears to the ground and love to share the state’s newest sips and bites.
BUT THE FUN DOESN’T STOP THERE. We publish special sections on Weddings in our January/February issue, where we showcase picture perfect couples on their special day and share tips from experts, the newest trends, and how to create the best wedding ever. Our annual Made in Virginia section invites entries from creators and makers all over the state. From lotions and potions to whiskey and wine to blankets and bracelets, it’s become a much-anticipated part of our November/December issue. State of Education brings our readers a comprehensive guide to schools all over the state plus we report on especially engaging, education-based special programs and initiatives. We also publish additional special sections on WaterLife, Heath & Wellness, House+Garden, Retirement Living, and more throughout the year. Our stand-alone Best of Virginia issue, in production for almost a full year, is where we invite our readers to vote on their favorites in over 200 categories. In this jam-packed issue, we celebrate the Best Virginia has to offer.
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73% of readers keep Virginia Living more than a month before discarding.
OUR HOME ON THE WEB. Be in touch with us everyday at VirginiaLiving.com. Take a spin on our website to find feature stories, restaurant reviews, travel adventures, and more. We keep things fresh and include access to free recipes and seasonal favorites. Our online calendar is a reader favorite, with hundreds of events showcased around the state.
VL TODAY is our weekly email newsletter, published every Tuesday. Delivered to readers’ inboxes, this exclusive publication includes Virginia-centric stories that our audience loves on food, dining, travel, home, recipes, events, and more.
KEEP IN TOUCH. We love our readers and the newsmakers and influencers all over the state. And we keep in touch with them via their posts on Facebook, X, Instagram, and Pinterest. It goes both ways, so watch for our posts on special projects, staff picks, photoshoot behind-the-scenes, and links galore. Virginians are social and so are we.
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71% of all readers frequently purchase products or services from ads featured in Virginia Living.
DRIVING NEW BUSINESS TO THESE COMPANIES AND MORE!
2025 ADVERTISING SIZES & RATES
FULL PAGE - 10” X 13”
LIVE AREA – 9” wide x 12” tall
All text, logo’s and critical elements must be within this measurement.
TRIM SIZE – 10” wide x 13” tall
Elements past the trim measurement will be cut off.
BLEED SIZE – 10.25” wide x 13.25” tall
Your background colors and images need to extend to this area for bleed.
DOUBLE TRUCK
TRIM SIZE – 20" wide x 13" tall
LIVE AREA – 19" wide x 12" tall
BLEED SIZE – 20.25" wide x 13.25" tall
PRIORITY – 10” wide x 13” tall FULL PAGE – 10” wide x 13” tall
2/3 PAGE – 5 3/4” wide x 11 1/2” tall
1/2 PAGE HORIZONTAL – 8 3/4” wide x 5 5/8” tall
1/2 PAGE VERTICAL – 4 1/4” wide x 11 1/2” tall
1/3 PAGE SQUARE – 5 3/4” wide x 5 5/8” tall
1/3 PAGE VERTICAL – 2 3/4” wide x 11 1/2” tall
1/4 PAGE – 4 1/4” wide x 5 5/8” tall
1/6 PAGE – 2 3/4” wide x 5 5/8” tall
$2,430 $1,685 $1,685 $1,305 $900
1/3 Page Vertical 2/3 Page Vertical
AD SIZES
CAMERA-READY ART GUIDELINES
Camera-ready artwork is artwork that is correctly formatted and ready for press. Artwork needs no changes.
PRINT APPLICATION ACCEPTABLE FORMAT
•PDF or JPEG format
•300 DPI resolution
•1200 DPI resolution bitmap art
•4-color (CMYK) images
DIGITAL APPLICATION ACCEPTABLE FORMAT
•PDF or JPEG format
•RGB color images
• 72 DPI resolution
ARTWORK PROOFS of advertisements will be e-mailed to advertisers for approval. Please approve the provided link in the email proof back to us promptly.
Please Note: Advertising rates are based on advertisers providing camera-ready artwork. Artwork charges will be applied for any advertisements not received camera-ready. Your advertising agreement includes two revisions. Additional revisions will be charged by the hour.
PACKAGE INCLUDES:
NEED HELP WITH AD DESIGN?
Virginia Living’s creative team has you covered!
REVISION OF EXISTING AD REDESIGN OF EXISTING AD NEW DESIGN BUILD
•1 to 5 image replacements in same place
•Basic image editing (cropping)
•Basic copy replacement
•Resizing advertisement if needed
•6 or more image replacements
•Advanced image editing (photoshop)
•Copy replacement
• Advanced image editing (photoshop) • Text styling, but no copywriting
QUESTIONS?
May we answer any questions? Please contact your Media Campaign Consultant today to learn more about Virginia Living’s formidable print and digital products, and strategically planned Mult-Media Campaigns.
