2025 Virginia Living Media Guide

Unusual

Interesting

Beautifully Attractive

Pe e r l e s s

2 0 2 5 M E D I A

G U I D E

STEEPED IN HISTORY and natural beauty, Virginia is more than a lifestyle...it’s nearly a state of mind.

We celebrate this remarkable place we call home by crafting stories that engage our readers, and spotlighting the people and places that make Virginia exceptional. From the buzz of Northern Virginia to the culturerich Shenandoah Valley and the windswept marshes of the Eastern Shore, we look for the best across the Commonwealth. Our readers—native Virginians, visitors, and newcomers—turn to Virginia Living as the trusted resource for all things Virginia.

Our readership is enthusiastic, affluent, and deeply loyal to the magazine. Aligning your brand with Virginia Living means that you’re surrounded with a legacy of superior quality and an unparalleled passion not found elsewhere. For you that directly enhances your credibility, and increases the success of your business.

Be a part of Virginia Living, the highest quality, most widely read media in the Commonwealth. We look forward to working with you for years to come.

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One Oyster Sold, Ten in the River • June 2024 • WaterLife

Average Reader Age

35-44

54 45-54 55-64

AUDIENCE PROFILE Virginia Living readers are affluent, active, and deeply loyal

WITHIN 12 MONTHS, READERS PLAN TO PURCHASE:

AGE GENDER 65-74

20%

MALE

25-34

6%

FEMALE

READERSHIP HABITS • Time spent reading each issue: 2.3 hours (national average: 45 min)

Average Reader Age Gender

35-44

19%

54

45-54

22%

• 71% of readers frequently purchase products or services from ads seen in Virginia Living

55-64

31%

• 73% of readers keep Virginia Living more than one month before discarding GENDER HOUSEHOLD INCOME AGE MALE

Over $200,000

29% 65-74 FEMALE

AVERAGE HOME VALUE $565,000 HOME OWNERS 86% GRADUATED FROM COLLEGE 75%

$75,000 - $100,00

12% 25-34

Average Gender Household Average Income Reader Age

NEWSSTAND COPIES 1,468 HOTEL ROOMS 2,818 WAITING ROOMS 12,228 READERS PER COPY 24

35-44

196,702

54

$125,000 - $149,999

14% 45-54

$150,000 - $199,999 55-64

15%

READERS PER ISSUE 601,237 SUBSCRIBERS 9,137

$100,000 - $124,999

13%

HOUSEHOLD INCOME GENDER

Over $200,000 $75,000 MALE - $100,00

Average Household Income

37%

$100,000 - $124,999 FEMALE 63%

196,702 Gender $125,000 - $149,999 $150,000 - $199,999

Market Average $68,114

Sources: 2023 CVC Publication Audit Report, U. S. Census Bureau, Printing and Digital Reader Surveys and Studies from 2002–2023

HOUSEHOLD INCOME

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Changing Tides • August 2024

New Automobile, Truck or SUV..............13% Used Automobile, Truck or SUV............ 10% Antiques / Auctions..................................... 07% Furniture / Home Furnishings...................45% Major Home Appliance..............................24% Computers, Tablets or Laptops................32% Home Improvements or Home Improvement Supplies............. 30% Television or Electronics...............................19% Carpet or Flooring.........................................14% Automobile Accessories (tires, brakes or service).........................29% Lawn & Garden Supplies...........................34% Florist / Gift Shops........................................24% Home Heating & Air Conditioning (service, new equipment).......................16% Vacations / Travel...........................................49% Real Estate (Sell or purchase)..................08% Men’s Apparel.................................................44% Women’s Apparel..........................................72% Children’s Apparel.........................................16% Boats or Personal Watercraft................... 01% Art & Crafts Supplies.................................. 20% Childcare.......................................................... 05% Education or Classes................................... 04% Attorney...............................................................11% Veterinarian......................................................29% Chiropractor.....................................................13% Financial Planner (Retirement, Investing)..................................31% Tax Advisor / Tax Services........................ 38% Health Club / Exercise Class.................. 28% Cleaning Services (Carpet, Air Duct, and Home Cleaning)................................31% Weight Loss..................................................... 05% Lawn Care Service (Maintenance & Landscaping)...........25% Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo)...14% Pharmacist / Prescription Service......... 39% Cell Phone or Smart Phone (New Service or Update Service).....24% Dining & Entertainment.............................. 81% Jewelry................................................................25% Wedding Supplies......................................... 03% Athletic & Sports Equipment.....................15% Motorcycles / ATV’s.................................... 02% Medical Services / Physicians................. 38%

Over $200,000 $75,000 - $100,00

WE’LL LET YOU IN on a little secret: We at Virginia Living know that we live in the most extraordinary state in the nation. It’s a place that’s absolutely brimming with fascinating people, picturesque towns, and gorgeous landscapes. And its rich history makes us one of a kind. In our pages, we share the best and the brightest stories all over the state—from its makers and movie stars, its flora and fauna, and a legendary legacy deeply rooted in history.

OUR READERS are energetic, wellread and affluent. And they’re innately curious—about opportunities to discover.

They’re adventurous and engaged in their communities. In our pages, we make it possible for them to learn about the inviting places to visit, the best festivals, galas, tastings, and concerts all over the state.

OUR FEATURE STORIES are the heartbeat of Virginia Living. We assemble the best writers around to bring you the places, ideas, people, and events that make Virginia a standout. Our art department’s uber-talented team is connected to the best in the business— from photographers, to graphic artists, stylists and illustrators—that help make our pages shine. In recent issues, we’ve brought you Richmond’s stunning mid-century modern home designed by Richard Neutra, the art of the portrait, a love story on alpacas, and John and Yoko’s magical manor tour of Virginia.

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Summertime’s Livingroom • August 2024 • House and Garden

”

Time spent reading each issue: 2.3 hours.

(National average: 45 min)

WE’VE LOVED WATCHING Virginia’s food and drink scene explode, but we’ve especially enjoyed bringing all those discoveries to our readers. Tthe good news is that there’s no sign of it slowing down. From the seashore to the Blue Ridge Mountains, Virginia wineries, meaderies, distilleries, breweries, food trucks, chefs, and gourmands have turned our state into a world-class foodie destination. We always have our ears to the ground and love to share the state’s newest sips and bites.

BUT THE FUN DOESN’T STOP THERE. We publish special sections on Weddings in our January/February issue, where we showcase picture perfect couples on their special day and share tips from experts, the newest trends, and how to create the best wedding ever. Our annual Made in Virginia section invites entries from creators and makers all over the state. From lotions and potions to whiskey and wine to blankets and bracelets, it’s become a much-anticipated part of our November/December issue.

State of Education brings our readers a comprehensive guide to schools all over the state plus we report on especially engaging, education-based special programs and initiatives. We also publish additional special sections on WaterLife, Heath & Wellness, House+Garden, Retirement Living, and more throughout the year. Our stand-alone Best of Virginia issue, in production for almost a full year, is where we invite our readers to vote on their favorites in over 200 categories. In this jam-packed issue, we celebrate the Best Virginia has to offer.

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Lao Food Moments • April 2024 • Good Taste, Dining Out

”

73% of readers keep Virginia Living more than a month before discarding.

OUR HOME ON THE WEB. Be in touch with us everyday at VirginiaLiving.com. Take a spin on our website to find feature stories, restaurant reviews, travel adventures, and more. We keep things fresh and include access to free recipes and seasonal favorites.

Our online calendar is a reader favorite, with hundreds of events showcased around the state.

VL TODAY is our weekly email newsletter, published

every

Tuesday.

Delivered

to

readers’ inboxes, this exclusive publication includes Virginia-centric stories—that our audience loves—on food, dining, travel, home,

recipes, events, and more.

KEEP IN TOUCH. We love our readers and the newsmakers and influencers all over the state. And we keep in touch with them via their posts on Facebook, X, Instagram, and Pinterest. It goes both ways, so watch for our posts on special projects, staff picks, photoshoot behind-the-scenes, and links galore. Virginians are social and so are we.

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Jingle All the Way • December 2024 • Home Grown

”

71% of all readers frequently purchase products or services from ads featured in Virginia Living.

DRIVING NEW BUSINESS TO THESE COMPANIES AND MORE!

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Marvelous Mocktails • Februaury 2024 • Good Taste

2025 ADVERTISING SIZES & RATES

1/2 PAGE HORIZONTAL

2/3 PAGE VERTICAL

FULL PAGE - 10” X 13”

LIVE AREA – 9” wide x 12” tall

8 3 /4 ” wide x 5 5 /8 ” tall

5 3 /4 ” wide x 1 11 /2 ” tall

All text, logo’s and critical elements must be within this measurement.

TRIM SIZE – 10” wide x 13” tall

Elements past the trim measurement will be cut off.

LEED SIZE – 10.25” wide x 13.25” tall B Your background colors and images need to extend to this area for bleed.

OUBLE TRUCK D T RIM SIZE – 2 0" wide x 13" tall L IVE AREA – 19" wide x 12" tall BLEED SIZE – 2 0.25" wide x 13.25" tall

1/2 PAGE VERT 4 1 /4 ” wide x 11 1 /2 ” tall

1/4 PAGE 4 1 /4 ” wide x 5 5 /8 ” tall

1/3 PAGE VERT 2 3/4” x 11 1/2”

1/6 PAGE VERT 2 3/4” x 5 5/8”

1/3 PAGE SQUARE 5 3 /4 ” wide x 5 5 /8 ” tall

AD SIZES

1X RATE

3X RATE

6X RATE

PRIORITY – 10” wide x 13” tall

$6,000

$5,700

$5,400

FULL PAGE – 10” wide x 13” tall

$5,000

$4,750

$4,500

2/3 PAGE – 5 3/4” wide x 11 1/2” tall

$3,500

$3,325

$3,150

1/2 PAGE HORIZONTAL – 8 3/4” wide x 5 5/8” tall

$2,700

$2,565

$2,430

1/2 PAGE VERTICAL – 4 1/4” wide x 11 1/2” tall

$2,700

$2,565

$2,430

1/3 PAGE SQUARE – 5 3/4” wide x 5 5/8” tall

$1,900

$1,780

$1,685

1/3 PAGE VERTICAL – 2 3/4” wide x 11 1/2” tall

$1,900

$1,780

$1,685

1/4 PAGE – 4 1/4” wide x 5 5/8” tall

$1,450

$1,380

$1,305

1/6 PAGE – 2 3/4” wide x 5 5/8” tall

$1,000

$950

$900

CONNECT TO A LIFE

BEYOND IMAGINATION.

you will love at SVWC.

Discover a world of opportunities

MAY 25

EAST NASH GRASS

JUNE 1

CALEB CAUDLE

JUNE 8

CHATHAM RABBITS

JUNE 22 TUBA SKINNY JUNE 29 APPALACHIAN ROAD SHOW ALUM RIDGE BOYS & ASHLEE

JULY 13

DAVID WAX MUSEUM

THE KRUGER BROTHERS

AUG 17

STEEP CANYON RANGERS

AUG 24

ALISON BROWN QUINTET

AUG 31

MOLLY TUTTLE & GOLDEN HIGHWAY Spacious Outdoor Amphitheater on the Blue Ridge Parkway

SVWC is a Life Plan community offering a wide range of activities and a maintenance-free lifestyle for active seniors while providing a full continuum of care through life’s changing health conditions.

If you’re looking for a home you’ll love in a community where you’ll feel a strong sense of belonging, SVWC is for you!

Connect with us to find your place at SVWC.

The Oak Spring Garden Foundation’s Rokeby Farm is a place where agriculture, art, learning, and community thrive together in the beautiful countryside. Kick off your fall season at the first annual Rokeby Community Festival!

General Admission Advance Tickets: $10 Day-of Tickets: $15

Pickleball Registration Tournament: $45 Clinic: $10 Social Play: $15

www.osgf.org/rokeby-fest

CONNECT.SVWC.ORG | (540) 665-5914

SATURDAY EVENINGS @ 7PM Milepost 213, Blue Ridge Parkway

1/3 Page Vertical 2/3 Page Vertical

Event Rentals

March 16 – September 2

BEYOND COMPARE. EMBARK UPON THE EXTRAORDINARY.

Presented by

Setting the standard since 1978

m a d i s o nva . c o m

Complete design services and fine craftsmanship Custom barns, arenas, garages and living quarters

VirginiaHistory.org/JuliaChild

1-888-354-4740 | www.kingbarns.com

Here!

PICTURE YOURSELF

Traveling exhibition from

with additional support from

Julia Child: A Recipe for Life was developed by Flying Fish and Napa Valley Museum, supported

by The Julia Child Foundation for Gastronomy and the Culinary Arts, Schlesinger Library, Harvard Radcliffe Institute and Oceania Cruises.

A SINGLE THREAD CONNECTED ME TO THIS WORLD

We steward a portfolio of over 10,000 apartments and over 2 million square feet of retail and office space that is owned, managed and developed by Breeden.

Explore why we are national award winners and one of the most valued real estate development firms.

The Pinnacle on 31st Street - Virginia Beach, VA General Contracting by Breeden Construction.

Management by The Breeden Company.

Learn more at TheBreedenCompany.com

VisitShenandoahCounty.com

WITH OVER 60 YEARS EXPERIENCE IN MULTIFAMILY MANAGEMENT. COMMERCIAL REAL ESTATE. GENERAL CONTRACTING.

www.BeaverDamSunflowers.com Botetourt County - September 2024

412 South Cherry Street Richmond, VA 23220 804-648-8501 | hollywoodcemetery.org

300 Westminster-Canterbury Drive, Winchester, VA

Colleges & Universities

Exhibition On Display

CONTACT US TODAY

for more details on making arrangements.

Not-for-Profit | Faith-Based | Full Continuum of Care

K-12 Programming

WWW.NEWCOLLEGEINSTITUTE.ORG

Whether you are looking to escape to a mountain town or explore a vibrant city, our award-winning hotels in Virginia offer the perfect destinations for your next getaway.

Contact Us

BlueRidgeMusicCenter.org

Workforce Training

Taste of the Mountains Main Street Festival is back! Over 150 vendors with arts, crafts, Madison County food, Wine, Beer, Entertainment, Magic and family fun for all!

August 31, 2024! 9am-4pm

Roanoke, Virginia

Step back in time with a stay immersed in history

Photo by Bill Draper Photography

MARTHA REDBONE ROOTS PROJECT

AUG 3

New College Institute.

Pre-planning is a wonderful way to give you and your family peace of mind both now and in the future. Numerous burial options are available throughout our 135-acre historic garden cemetery including lots, cremation niches, and a scattering garden.

JULY 20 FIRESIDE COLLECTIVE JULY 27

community at

Since 1847, Hollywood Cemetery has served as a place of remembrance to mourn and celebrate the lives of those passed. Unlike the common grid-like layout of modern cemeteries, Hollywood Cemetery offers a picturesque garden setting amongst rolling valleys and hills, stately trees, and undulating paths.

JUNE 15 THE STEELDRIVERS

JULY 6

for your workforce and

Active Cemetery.

National Treasure.

Outdoor Museum.

2024 summer outdoor concert series

TM

Richmond, Virginia

1/2 Page Vertical

(757) 486-1000 TTY 711

NATIONALLY RECOGNIZED. VIRGINIA-BASED.

A NATIONAL DEVELOPER

beaver dam farm sunflower festival

1/3 Page Vertical 1/6 Page Vertical 1/3 Page Square

1/4 Page Vertical 1/2 Page Horizontal

Full Page

CAMERA-READY ART GUIDELINES Camera-ready artwork is artwork that is correctly formatted and ready for press. Artwork needs no changes.

PRINT APPLICATION ACCEPTABLE FORMAT •PDF or JPEG format •300 DPI resolution •1200 DPI resolution bitmap art •4-color (CMYK) images

DIGITAL APPLICATION ACCEPTABLE FORMAT •PDF or JPEG format •RGB color images • 72 DPI resolution

ARTWORK PROOFS of advertisements will be e-mailed to advertisers for approval. Please approve the provided link in the email proof back to us promptly.

Please Note: Advertising rates are based on advertisers providing camera-ready artwork. Artwork charges will be applied for any advertisements not received camera-ready. Your advertising agreement includes two revisions. Additional revisions will be charged by the hour.

NEED HELP WITH AD DESIGN?

Virginia Living’s creative team has you covered!

AD SIZES

REVISION OF EXISTING AD

REDESIGN OF EXISTING AD

NEW DESIGN BUILD

PA C K A G E .

INCLUDES:

•1 to 5 image replacements in same place •Basic image editing (cropping) •Basic copy replacement

•Resizing advertisement if needed •6 or more image replacements •Advanced image editing (photoshop) •Copy replacement

• Advanced image editing (photoshop) • Text styling, but no copywriting

FULL PAGE

$125

$295

$445

2/3 PAGE

$110

$285

$425

1/2 PAGE

$100

$275

$400

1/3 PAGE

$95

$250

$375

1/4 PAGE

$85

$200

$300

1/6 PAGE

$75

$175

$265

QUESTIONS? May we answer any questions? Please contact your Media Campaign Consultant today to learn more about Virginia Living’s formidable print and digital products, and strategically planned Mult-Media Campaigns.

2 0 2 5 M E D I A

1 0 9 East Cary Street, Richmond, VA 23219

G U I D E

8 0 4 . 3 4 3 .753 9

V I RG I N I A L I V I N G.CO M