Working with a licensed immigration consultant can help prospective newcomers navigate the immigration journey to Canada.
The College of Immigration and Citizenship Consultants (College) is the authority mandated by the government of Canada to regulate the practice of Regulated Canadian Immigration Consultants (RCICs) worldwide.
If you choose to work with an immigration consultant, check the Public Register to verify their status.
Services provided by RCICs include:
• Explaining immigration and citizenship options to clients.
• Recommending the best program for a client.
• Filling out and submitting immigration or citizenship applications.
• Communicating with the Government of Canada on a client’s behalf.
• Representing clients in immigration and citizenship applications.
• RCICs with an RCIC-IRB class of licence can represent clients before the Immigration and Refugee Board.
8
FUSION
PROFILE: Max Medyk’s AI platform guides newcomers through immigration
HUMOUR BY HEMETERIO
NEWS: Nominations open for Top 25 Canadian Immigrant Awards
Canada changes citizenship rules, expanding eligibility through ancestry
French skills are accelerating PR in Canada
SUCCESS STORY
11
Meseret Haileyesus is driving systemic change in economic security
FEATURE
Succeeding in the 2026 labour market: Where the jobs are
In-demand trades by province and wages
16
CAREERS AND EDUCATION
HIGHER LEARNING: Choosing a career in today’s job market
CAREER COACH: Leading with tech intelligence and emotional agility
Mili Vaidya chooses career growth over comfort Do you have what it takes to be a podcaster?
21 SETTLEMENT
MENTAL HEALTH: Looking for work in Canada without burning out IMMIGRATION LAW: Making your experience count for a C10 work permit
23 MONEY AND BUSINESS
MINDSET: Shifting from “hustler” to CEO thinking ENTREPRENEURSHIP: How Eric Mendes turned a laundry problem into a business
Making money make sense: A practical guide for newcomers
27 LIVING
Winter ready: Must-know tips to survive (and love) the Canadian chill
We’re here to help
If you have questions about your consumer rights, contact Consumer Protection Ontario at:
When Max Medyk arrived in Nova Scotia in 2019 to study culinary management, he was just another student trying to navigate the "beautiful shock" of Canadian life. Today, he is the founder of ImmigrateAI Global, an award-winning platform that has helped 30,000 people across 140 countries trade confusing paperwork for algorithmic clarity.
You’ve lived in Ukraine, the U.S., and New Zealand before landing here. Looking back at 2019, what was that "first day in Canada" feeling like for you?
It was a beautiful shock. I was 19 and suddenly juggling school, a job search, and the basics like getting a phone plan and a bank account. What stuck with me wasn't the stress, but the community. A classmate at Nova Scotia Community College, Rose Baker, very warmly kept offering me rides to Costco. She never made me feel like a burden. I realized then that while the systems here can feel overwhelming, Canada truly runs on that instinct to help.
ImmigrateAI Global didn’t start in a boardroom; it started during a global shutdown. How did losing your restaurant shifts lead to a tech breakthrough?
When the pandemic hit, my shifts disappeared overnight and I couldn't go home. I realized everyone was panicking because government policies were changing daily and no one was translating them into plain language. I spent my last bit of money on filming gear and started explaining those policies on social media. The channel grew to 400,000 followers, and I saw a painful truth: only about 14 per cent of immigrants can afford proper legal help. ImmigrateAI was born in 2023 from one question: How do we scale that support?
You’ve mentioned that "refusal" is one of the scariest words for a newcomer. How does your AI actually step in to prevent that?
Most refusals happen because people don't understand the legal risks or the paperwork. Our flagship product, Student Visa Express, acts like a digital mentor. It analyzes a profile against the Immigration and Refugee Protection Act, flags risks, and recommends stronger documents. In 2025, we launched PR Compass, which works like Google Maps. It shows you the best permanent residency pathways, gives you personalized updates, and counts down to your deadlines. It turns "guessing" into "structure."
You recently stood on a stage in Johannesburg
to accept a global award for a company built in Nova Scotia. What did that moment mean for you?
It felt surreal. I arrived here trying to figure out bus routes; suddenly I was representing Canada at the G20 Young Entrepreneurs Alliance Summit in South Africa, among delegates from 50 countries. Winning third place as the first Nova Scotian company to do so proved that you don't need to be in a "big city" to have a big impact. It felt like pride, gratitude, and responsibility all at once — a way to give back to the system that gave me a chance.
If you were sitting down with Prime Minister Mark Carney tomorrow, what’s the "elevator pitch" for fixing Canada’s tech ecosystem?
I’d tell him we need to normalize risk. In the U.S., capital flows to bold, high-risk ventures; in Canada, we still lean toward "safe bets." We need a national startup agency to scale Canadian-founded AI and healthcare firms. I’d also suggest a Startup Visa 2.0 to catch talent migrating from the U.S. and Europe. Finally, we have to fix our AI literacy — a 2025 KPMG report ranked us 44th globally. We need to embed AI education in schools now so our citizens can thrive in this new economy.
For the entrepreneurs reading this who are still in those "early shock" months of settlement, what is your best advice for getting noticed?
Adopt the concept of "give before asking." My habit has been to deliver value publicly before I ever request anything privately. I started by explaining policies for free so newcomers could make better decisions. That built trust, and trust is the currency that opens doors later. Show up with clarity and community reach first — the opportunities will follow.
QUOTABLE
“
We can’t keep squandering the potential of immigrants we’ve already invited into the country. We need to work together, across government and communities, to ensure people aren’t forced out simply because they can’t ‘Canadianize’ their resumes fast enough."
Shamira Madhany, Managing Director Canada and Deputy Executive Director, World Education Services (WES)
NEWS
Know an immigrant who’s making Canada stronger? Nominate them for the Top 25 awards
Immigration has never been without debate, but there is no denying that Canada is a country built by immigrants who came to this land seeking freedom and opportunity. From early newcomers to today’s immigrants and refugees, countless stories reflect how immigrants have made Canada their home — and strengthened it — through community service, entrepreneurship, the arts and philanthropy.
Canadian Immigrant, with the support of presenting sponsor Western Union, is pleased to continue recognizing these nation builders for the 18th year with the Top 25 Canadian Immigrant Awards of 2026. Nominations for this year’s awards program are now open.
The Top 25 Canadian Immigrant Awards is the first and only national awards program celebrating immigrant success stories from coast to coast, while creating inspiring role models for newcomers across Canada.
“As the topic of nation building remains front and centre in Canada, it’s important to remember that making this country stronger starts with people coming together — whether you were born on this land or adopted it as your home,”
said Sanjay Agnihotri, publisher of Canadian Immigrant, a national multimedia platform and producer of the awards. “This program shines a spotlight on immigrant role models who lead their communities and help strengthen Canada.”
Do you know someone who deserves to be recognized among the top immigrants in Canada? Canadian Immigrant and Western Union are inviting Canadians to nominate an immigrant with an impactful success story at www.canadianimmigrant.ca/top25.
Past recipients of this prestigious national award include two governors general, actors such as Aladdin star Mena Massoud, athletes including Toronto Argonauts linebacker Hénoc Muamba, restaurateurs like Vikram Vij, artists such as ballerina Chan Hon Goh, and entrepreneurs including billionaire investor Reza Satchu — as well as many unsung heroes who have made giving back to Canada a central part of their immigration journeys.
Nominees must be immigrants to Canada who have contributed to the success and well-being of the country and/or its people. Achievements may be professional or personal. Nominees must be 15
years of age or older, hold permanent resident or Canadian citizenship status, and reside in Canada.
Nominations can be submitted at www. canadianimmigrant.ca/top25 until 11:59 p.m. EST on March 6, 2026. A distinguished panel of judges — made up of past award recipients — will review all nominations and select 75 finalists, who will be announced in April 2026. Canadians will then be invited to vote for their favourite nominees.
The Top 25 Canadian Immigrant Award winners will be announced in August 2026 in Canadian Immigrant and online at Canadianimmigrant.ca.
Canada’s most livable cities in 2026: Where quality of life is highest
Canada continues to rank among the world’s best places to live, with cities across the country earning high marks in the latest 2026 quality-of-life rankings.
According to a report by the online platform Numbeo, this year, 17 Canadian cities across seven provinces were recognized among the world’s most livable urban centres, highlighting the country’s strong performance in affordability,
safety, health care, traffic and overall living standards.
The results show that quality of life in Canada is not limited to one region or one type of city — from major metropolitan hubs to mid-sized urban centres, many communities continue to offer newcomers and residents a high standard of living.
1. Ottawa, Ontario 2. Nanaimo, B.C.
Canada’s
top 10 most livable cities in 2026
3. Victoria, B.C. 4. Vancouver, B.C.
Quebec City, Que. 6. Calgary, Alta.
7. Halifax, N.S.
8. Edmonton, Alta.
9. Kelowna, B.C.
10. Montreal, Que.
Cities such as Toronto, Mississauga and Brampton remained competitive but saw noticeable shifts in their positions compared with last year.
What changed in 2026
The rankings show that livability is increasingly shaped by affordability, housing pressures and transportation.
• Several mid-sized cities improved their standing
• Some large urban centres slipped due to cost-of-living pressures
• Vancouver continued a gradual upward trend
• Mississauga recorded one of the biggest declines
These movements reflect how quickly conditions such as housing, traffic and affordability can change from year to year.
Canada changes citizenship rules, expanding eligibility through ancestry NEWS
Amajor change to Canada’s citizenship law is now in effect, opening the door to Canadian citizenship for thousands of people who were previously shut out despite their Canadian ancestry.
As of December 15, 2025, amendments to the Citizenship Act have removed long-standing limits on citizenship by descent. The change affects many people often referred to as “lost Canadians” — individuals with Canadian parents or grandparents who could not pass on citizenship under earlier rules.
For years, Canada limited citizenship by descent to only the first generation born outside the country. This meant that if a Canadian citizen was also born abroad, their child born outside Canada could not become a citizen — even if the family had strong Canadian roots.
That rule applied between April 17, 2009, and December 14, 2025, and affected families across generations.
Who is eligible
Under the new law, people may now qualify for Canadian citizenship if:
• At least one parent was a Canadian citizen at the time of their birth or adoption, or
• In some cases, if at least one grandparent was a Canadian citizen
Anyone who was excluded only because of the earlier first-generation rule — and who was born before December 15, 2025 — is now recognized as a Canadian citizen by descent.
For many families, this change restores a legal status they were previously denied.
Learning French is now one of the fastest ways to get PR in Canada
As Ottawa tightens immigration targets and competition intensifies, Frenchlanguage proficiency has emerged as a clear advantage for skilled workers navigating the Express Entry system. In 2025 alone, nearly half of all Express Entry invitations were issued to candidates selected through targeted categories, with French-language proficiency accounting for the single largest share.
Express Entry, Canada’s main pathway for skilled immigrants, uses a points-based system that considers factors such as age, education, work history and proficiency in English or French. For much of its history, the highest-scoring candidates were invited regardless of occupation or language. That approach shifted in 2023, when the federal government introduced category-based selection to prioritize specific groups, including Francophone candidates, as part of a broader effort to strengthen French-speaking communities outside Quebec.
The impact of that change has been significant.
In recent invitation rounds, French-speaking candidates have received invitations with cut-off scores more than 100 points lower than those required in general or Canadian-experience draws — a gap that can outweigh years of work experience or advanced degrees.
Critics argue the approach allows candidates with weaker overall profiles to move ahead of higher-scoring applicants. But for newcomers navigating the system today, the reality is clear: French now opens doors that English alone often does not.
For skilled workers hoping to build a future in Canada, learning French is no longer just a cultural asset or professional bonus. In a more selective immigration system shaped by targeted draws, French has become one of the most practical strategies for securing permanent residency — and, for many, the difference between waiting indefinitely and getting invited to stay.
TAKING
CONTROL
BY VIVIEN FELLEGI
Meseret Haileyesus is driving systemic change in economic security
Public health expert and former midwife Meseret Haileyesus will never forget her first client in rural Ethiopia. The woman, pregnant with triplets, walked alone from her village to the birthing facility. She had sold her cows and oxen to afford the fees, but no money was left over for food.
Her family joined her only after she had gone into labour, showing little care for her personal wellbeing, but speaking proudly about the growing family. “This is not the story of one woman,” says Haileyesus. “It’s the story of many women around the world.”
The women she treated made Haileyesus determined to improve their lives. While she saw the challenges women endured, she also recognized their fortitude. “I learned that we women are very strong,” she says. “If given more opportunities, we could thrive.” Haileyesus has dedicated her life to helping women achieve just that.
Haileyesus grew up with parents who shared this vision. Both teachers, they expected high academic results from their firstborn daughter. Her mother, in particular, emphasized independence. “She used to tell me that the beauty of a woman is all about her confidence and her purse, not her makeup,” says Haileyesus.
After high school, she pursued training in midwifery, earned a bachelor’s degree in economics, and later completed a master’s degree in
public health. “I had a passion to care for and to help women,” she says. “I wanted to save lives.” But with scarce resources — including limited infrastructure — she witnessed preventable deaths among both mothers and newborns.
From rural Africa to Canada
Spurred by these experiences, Haileyesus worked in global health and infectious disease prevention, focusing on women and children.
In 2011, Haileyesus immigrated to Canada through the federal skilled worker program. “I felt it’s a land of opportunities,” she says, “for someone who looks like me.” But she had to rebuild her career, her community and her confidence.
Her background led to work with the Alberta Community Council on HIV/AIDS and the University of Alberta’s Faculty of Medicine on global health initiatives in Canada and abroad. Later, she founded Maternity Today, an organization that brings health care professionals together to advocate for safer maternity care and better health infrastructure.
Just a year later, however, her progress collapsed. After a divorce, her physical and mental health declined, and she became the sole caregiver for her daughter with little support. At the same time, she lost her business and her home, leaving her financially vulnerable.
Haileyesus encountered systemic barriers in accessing justice, mental health care and housing. Racism in financial institutions and workplaces compounded her struggle.
“I was in survival mode and devastated,” she says. “I didn’t know what would happen in my life.”
Bringing economic abuse into focus
During this period, Haileyesus observed recurring patterns of coerced debt and restricted access to resources among many women. Her research led her to the term “economic abuse and injustice’.
Economic abuse is a form of intimate partner violence (IPV) in which one partner controls, exploits or sabotages the other’s access to money, damaging a partner’s credit, resources or opportunities. It includes economic exploitation and economic control, which blocks access to economic resources; and employment sabotage, which interferes with the ability to work. “It’s about control,” Haileyesus says. “And about fear.”
More than 96 per cent of women who experience domestic violence also face economic abuse and coercion. Financial insecurity often traps victims in abusive relationships, leading to long-term mental health issues, poverty and homelessness. In 2018, Haileyesus founded the Canadian Centre for Women’s Empowerment (CCFWE), a non-profit in Canada dedicated to addressing economic abuse through research, education, policy change, mentorship, and financial empowerment.
"Women are very strong. If given more opportunities, they could thrive. "
Meseret Haileyesus
The organization has led Canada’s first national study on economic abuse and helped bring the issue into public policy. Haileyesus has testified before the Senate and the House of Commons, as well as the World Bank, the United Nations, the European Union and the International Monetary Fund. In 2025, Haileyesus was invited by the minister of finance to deliver a keynote address at Parliament during federal pre-budget announcements, contributing to the development of Canada’s first code of conduct on economic abuse and anti-fraud prevention for financial institutions.
The CCFWE has also created Canada’s first financial empowerment course and developed an award-winning mobile app to help women rebuild their financial independence.
The organization collaborates with financial institutions, telecommunications providers, and the energy sector to dismantle structural barriers that limit economic justice for victims.
Haileyesus has received numerous awards for her work, including the L’Oréal Paris National Woman of Worth Award, Forty Under 40, the Canadian Women Entrepreneur Award by Google Canada, the Governor General’s Award in Commemoration of the Persons Case and recognition among Canada’s Top 25 Women of Influence.
But the greatest reward, she says, comes from the women she has helped. One survivor recently wrote to thank her for the financial empowerment program that helped her rebuild her credit. “For the first time, after many years, I’m going to have a beautiful Christmas — I got my first apartment,” the woman wrote.
“Giving that grace to others,” Haileyesus says, “I feel so honoured. I want to give hope to everyone."
SUCCEEDING IN THE 2026 LABOUR MARKET
BY CHITRA K MENON
Canada’s labour market is stabilizing, but it’s also becoming more selective. Our annual Jobs Outlook breaks down the sectors, regions and skills offering the strongest opportunities for newcomers in 2026 — and what it takes to break in.
As Canada enters 2026, the labour market is settling into a more cautious rhythm. Hiring has not stalled, but employers are being far more selective about where and how they add staff. For newcomers, the question is no longer simply whether jobs exist — it is which sectors, skills and regions offer the best chances to break in.
Recent data from Statistics Canada show signs of stabilization after a turbulent 2025. The national unemployment rate fell to 6.5 per cent in November, down from a peak of 7.1 per cent in September, as employment rose by 54,000 jobs. The employment rate edged up to 60.9 per cent, with most of the gains coming from the private sector. However, growth has been driven largely by part-time work, highlighting the uneven nature of the recovery. At the same time, slower population growth and immigration levels returning to more sustainable targets have eased pressure on the labour market — but also made competition tougher for youth and newcomers trying to land their first Canadian role.
Areas of growth
Health care remains Canada’s strongest and most resilient employment sector. “Roughly 72 per cent of health-related occupations currently show a positive outlook, driven by Canada’s aging population and ongoing staffing shortages,” says talent-acquisition expert Sajithkumar Swaminathan. “This demand extends beyond frontline roles to include positions shaped by the growing use of technology across health systems.”
Statistics Canada data reinforce that trend. Health care and social assistance added 79,000 jobs over the past year, making it one of the country’s fastest-growing sectors.
Skilled trades are also gaining momentum as housing construction, infrastructure projects and retirements continue to drive demand. Professional and technical services remain on an upward trajectory, while manufacturing has held steady despite global trade pressures. Not all sectors are keeping pace. Wholesale and retail trade shed 34,000 jobs in November, particularly in Ontario and Quebec. Consumer-facing tech roles such as web development and gaming have also softened
as automation and artificial intelligence take over routine tasks.
“Hiring has cooled in some digital roles, but demand remains strong for information systems specialists, engineering managers and civil engineers,” Swaminathan says. “Employers are especially looking for people who combine technical expertise with leadership and communication skills.”
Regional opportunities
Job growth continues to vary widely across the country. Alberta recorded the strongest gains in late 2025, followed by New Brunswick and Manitoba. Ontario remains Canada’s largest employment hub, particularly along the Toronto–Hamilton–Waterloo corridor, where demand remains strong in health care, education and professional services.
Ottawa is expected to rebound in 2026 as federal technology modernization projects restart. In British Columbia and Alberta, demand remains high for health-care technology and broader tech services. Atlantic Canada continues to face labour shortages in health care, hospitality and infrastructure.
What this means for newcomers
For newcomers, 2026 is a year that rewards focus and flexibility. Long-term growth is concentrated in health care, skilled trades and specialized technology — not in broad, generic role.
“Competition remains intense in areas such as project management, business analysis and quality assurance, especially in major cities,” Swaminathan says. He also notes a growing gap in leadership roles, suggesting newcomers with management experience may find stronger opportunities by pursuing regulated or supervisory pathways over time.
Geography matters, too. Regions with acute labour shortages often provide faster entry points than Canada’s largest cities. In a more selective market, newcomers who invest in credentials, communication skills and targeted job searches will be best positioned to succeed.
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Immigration slows, but Canada’s demand for skilled trades workers grows
Canada has reduced the number of temporary and permanent residents (PR) it plans to admit, but its need for skilled trades workers has not gone away.
In Budget 2025, the federal government committed billions of dollars to new infrastructure projects, including housing, roads, ports, pipelines and energy-related construction. These investments are meant to address Canada’s housing shortage and support long-term economic growth.
At the same time, Canada’s population growth has slowed, largely because fewer temporary residents are arriving. According to Statistics Canada, population growth declined in late 2024 and early 2025 after several years of rapid increases, driven mainly by changes to international student and temporary worker programs. The combination of fewer newcomers and major building plans has raised concerns about where Canada will find enough workers to carry out these projects.
Canada’s construction sector has been dealing with labour shortages for years. An aging workforce and high retirement rates mean many experienced tradespeople are leaving the industry faster than new workers are entering. Domestic training programs alone have not been able to keep pace with demand.
Industry data shows the scale of the challenge. BuildForce Canada estimates that Canada’s construction industry will need more than 85,000 additional workers by 2032 to meet demand and replace retiring workers. The shortages are most pronounced in key trades such as electricians, carpenters, plumbers and heavy equipment operators.
Statistics Canada data also shows that job vacancies in construction and skilled trades remain elevated compared to pre-pandemic levels, even as other parts of the labour market cool. This suggests that demand for trades workers is structural, not temporary. Because of these pressures, skilled trades workers from outside Canada continue to be a strong match for labour market needs, despite tighter immigration targets overall.
One pathway remains temporary work permits. Canadian employers can hire foreign workers when they are unable to find qualified Canadians or permanent residents. To do so, employers must usually obtain a Labour Market Impact Assessment, which confirms the hiring need.
Trades jobs are often eligible under this system because they are tied to essential infrastructure and housing projects, particularly in regions with low unemployment or where wages exceed regional averages. Temporary work permits allow workers to enter Canada legally and gain Canadian work experience, which can be valuable for future immigration applications.
Permanent residence options also continue to favour skilled trades experience. Canada’s Express Entry system includes category-based selection, which allows immigration authorities to issue invitations based on labour market needs rather than overall rankings alone.
Trades occupations are included in these targeted categories, increasing the chances for qualified workers with recent, relevant experience. Eligible candidates may qualify through federal programs such as the Federal Skilled Trades Program, the Federal Skilled Worker Program or the Canadian Experience Class, depending on their background.
Provincial nominee programs provide additional opportunities. Provinces and territories use these programs to address local labour shortages, and many have streams focused specifically on construction and skilled trades. Some target workers already employed in the province, while others recruit internationally to meet regional demand.
Although immigration levels have been reduced in the short term, Canada’s infrastructure and housing goals suggest that demand for skilled trades workers will remain strong for years to come. Large-scale construction projects require a stable workforce, and the current labour supply is insufficient to meet this need without immigration.
For foreign trades workers, Canada continues to offer legal and demand-driven pathways to both temporary employment and permanent settlement — even as overall immigration numbers are adjusted.
PR note: Strong fit for PR because electricians fall under IRCC’s trade occupations category-based selection and can also qualify via the Federal Skilled Trades Program (if they meet program requirements).
Carpenters
• Ontario: $22.00–$32.00–$48.00/hr
• B.C.: $23.00–$32.00–$43.71/hr
• Alberta: $22.22–$34.00–$42.00/hr
PR note: Often a solid PR pathway for the same reason — carpenters are part of IRCC’s trade occupations focus and may qualify through skilled-trades PR routes depending on experience and eligibility.
Plumbers
• Ontario: $20.00–$32.50–$50.38/hr
• B.C.: $23.00–$32.00–$48.00/hr
• Alberta: $20.00–$30.00–$43.00/hr
PR note: Plumbers are also within IRCC’s trade occupations selection focus and can be a strong fit for skilled-trades PR pathways.
(Wage data above is from Job Bank/Statistics Canada, updated Nov. 19, 2025.)
Career confusion
Practical strategies for choosing a career in a fast-changing world
Choosing a career may seem like an impossible task when so much is changing very rapidly. While committing to a career direction can feel very difficult, some strategies may prove helpful.
The old standards still apply
The key factors for choosing a career direction have been based on a person’s interests, abilities and values. Economic considerations, job availability and demand, family traditions and cultural expectations have also played major roles. While these factors are still important, careers have changed and choosing one is now more confusing. The impact of artificial intelligence has created, and will continue to create, new careers while eliminating others. While career changes have been the norm for quite some time, it appears that even fewer people will have only one career for a lifetime. Knowing what is ahead is unclear, as is trying to prepare for it. Doubts and uncertainty are inevitable.
Interests and abilities still matter. Working at something that holds no interest for you, or where you struggle to keep up, can be burdensome and unsatisfying. Before making major commitments to a field, it is important to check in with yourself. Think about your interests and what matters to you, the careers you are curious about and the subjects you have done well in at school. These can help guide you.
Talking to family and friends who know you well can also be productive in exploring your options. Even casual paid or volunteer work can help you understand how you feel about dealing with the public, working independently, having creative freedom, spending the day in front of a computer, having a boss, being a boss, working in a hospital, working outdoors and many other possibilities. Who you are, what you value and what you want for yourself still matters. Let it guide your work life. If figuring this out on your own proves challenging, speaking with a career counsellor can help you engage in a thorough career exploration process, which may include interest, skill and values inventories.
Being as informed as possible
Being informed includes understanding the impact of AI and other technologies on careers, but it also means knowing as much as possible about what is involved in a particular field. You do not want to choose a career because it seems fast-paced and exciting, only to find that much of the job involves waiting around. Nor do you want to pick something that appears creative, only to discover that much of the work is done by committees.
The true nature of a career — both its positive and negative aspects —
can be discovered through job shadowing, online research, information interviews, co-op placements and relevant work experience. People already working in a field can often provide valuable insight into its future and the skills that will be needed. The more you know about the work you are considering, the better you can judge whether it is right for you.
Get a good education and build skills
Many occupations, from retail to surgery, have already been changing and will continue to evolve due to technological advances. One way to remain relevant is to get a solid educational foundation so you can pivot in new directions. Specific skills can be added through post-graduate certificates, micro-credentials and short courses as needed.
Many factors influence whether a career is marketable. Technology is just one of them. Choosing a career based on job prospects alone is risky and may lead to dissatisfaction if you become bored or feel you missed your calling.
Post-secondary education also prepares you for work beyond what you study. The classroom helps develop skills such as teamwork, debating, cultural understanding, critical thinking and interpersonal communication. Students can also gain experience through oncampus jobs, work-integrated learning such as co-op placements and extracurricular activities.
School also helps build networks — something that remains especially important when job applications are screened by AI. Taking the time to make thoughtful post-secondary choices takes effort, but it can make your life easier, more satisfying and more rewarding. Many of the traditional factors that shape career decisions are still relevant, even in today’s shifting labour market.
Geneviève Beaupré and Susan Qadeer have extensive experience working in university and college settings, providing career, academic and personal counselling to international and immigrant students.
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Halifax: May 8, 2026, Canadian Museum of Immigration, Pier 21
Toronto: June 19, 2026, Metro
Toronto Convention Centre (North Building)
Winnipeg: July 10, 2026
Radisson Downtown Winnipeg Calgary: August 8, 2026 (Telus Convention Centre North)
Edmonton: September 28, 2026 (venue tbd)
Vancouver - October 30, 2026 (Vancouver Convention Centre)
Mississauga - November 2026 (Living Arts Centre)
AI + EI: The new career formula
Blending technical intelligence with emotional agility to lead in 2026 CAREER
For professionals and job seekers, the dawn of a new year is more than a symbolic fresh start — it’s a strategic checkpoint. But 2026 isn’t just another year. We are standing at the intersection of a fundamental shift in the world of work, one driven overwhelmingly by artificial intelligence.
Here are five non-negotiable strategies to help you prepare, adapt and lead in the AIdriven workplace of 2026.
1: MOVE FROM PASSIVE USER TO ACTIVE CO-PILOT
The most basic level of AI literacy — using a chatbot for a quick query — will soon be as fundamental as knowing how to send an email. To become unstoppable, you must evolve from a passive user to an active strategist.
Your 2026 action plan:
• Master the art of the prompt: The new literacy is prompt engineering. This isn’t about coding. It’s about clear, strategic communication. Practise crafting detailed prompts for tools such as ChatGPT, Claude or Microsoft Copilot.
• Integrate AI into your daily workflow: Don’t reserve AI for special projects. Use it to draft initial outlines for reports, summarize long research papers, brainstorm marketing angles or generate code snippets. Use it for rough drafts, finding answers and seeing patterns in data.
• Specialize your toolkit: Go beyond generic chatbots. Explore AI tools specific to your field. If you are a marketer, master Jasper or Copy.ai. Designers should experiment with Adobe Firefly and Midjourney. Data analysts must be proficient in AI-powered platforms such as DataRobot or Tableau. This specialized knowledge makes you inherently valuable.
2: SUPERCHARGE YOUR JOB SEARCH
In 2026, leverage AI to turn your job search into a targeted, data-driven mission.
Your 2026 action plan:
• AI-powered resumé and cover letter tailoring: Never send a generic application again. Use AI to analyze a job description and instantly reframe your experience to match the required keywords and responsibilities. Tools such as Teal or Rezi can quickly scan your resumé against any job description and provide a match score and specific suggestions to improve it.
• Intelligent interview preparation: Walk into every interview with the confidence of a grandmaster. Use AI to simulate interviews. Provide it with the job description and your resumé and ask it to generate a list of likely behavioural and situational
questions. You can even practise your responses aloud using AI tools to get feedback on clarity and tone.
• Regular in-depth research: Use AI to help you stay ahead of the curve. Ask chatbots to “list the top five emerging skills for a project manager in the renewable energy sector for 2026” or “summarize this year’s key challenges and growth areas in the HR industry.” This insight becomes your competitive edge and prepares you for the future.
3: ELEVATE YOUR EMOTIONAL INTELLIGENCE (EI)
Even as you master data, patterns and algorithms with AI, your irreplaceable value lies in the “why” and the “how” — the deeply human elements of work. This is your emotional intelligence (EI): selfawareness, empathy, motivation and social skills.
Your 2026 action plan:
• Practise empathetic leadership: AI can manage a schedule, but it cannot inspire a team. Focus on actively listening, understanding unspoken concerns and motivating colleagues through periods of change and uncertainty. In a world of automation, human-centric leadership will be your superpower.
• Hone your negotiation and influence skills: Negotiating a salary, persuading a stakeholder or resolving a conflict requires a nuanced understanding of human emotion and motivation. These are complex human dances that AI cannot replicate. Invest in courses or books on advanced communication and negotiation.
• Become a collaboration catalyst: AI can facilitate communication, but it cannot build genuine trust and rapport. Be the person in the room who bridges gaps between different personalities. The ability to unite a team around a common goal is priceless.
Along with AI, EI is not just important — it is imperative to become unstoppable in 2026. The most sought-after professionals will be those who can interpret AI with human wisdom and lead with EI.
4. COMMIT TO AGILE LEARNING
The concept of “learn once, get certified and use the same skill at the same job” is now a thing of the past. The half-life of skills is shrinking rapidly. In 2026, your skills’ palette will require constant tending and updating.
Your 2026 action plan:
• Adopt a micro-learning mindset: You don’t need another degree. Dedicate 30 minutes a day to learning. Use platforms such as Coursera or LinkedIn Learning, and take short, focused courses on AI fundamentals, data
literacy or new software relevant to your field.
• Curate your learning feed: Follow AI thought leaders on LinkedIn and X. Subscribe to newsletters that focus on the intersection of your industry and technology. Listen to podcasts that discuss future trends. Make learning an integrated, daily habit, not an annual event.
• Learn in public: Share your learning journey. Write a short LinkedIn post about a new AI tool you’ve tried. Explain a complex concept in simple terms. This reinforces your learning and positions you as a curious, forward-thinking professional.
5. CULTIVATE A POWERFUL ONLINE PRESENCE
In 2026, if you don’t exist online, you don’t exist professionally. Before you even get an interview, recruiters and AI-powered screening tools are scanning the digital universe for candidates. Your online presence is your new business card, resumé and personal pitch — all in one.
Your 2026 action plan:
• Optimize your LinkedIn for AI and humans: Your LinkedIn profile is ground zero. Use a professional headshot, craft a compelling headline filled with keywords (e.g., “Growth Marketing Leader | AIDriven Strategy | SaaS & E-commerce”), and detail your accomplishments with quantifiable results. AI recruiters scan for these keywords, while human recruiters are drawn to the story of your impact.
• Build a portfolio of thought: Go beyond a static resumé. Start a professional blog or consistently publish articles on LinkedIn. Share your insights on industry trends, lessons from projects or ethical considerations of AI in your field. This demonstrates expertise, critical thinking and communication skills.
Engage meaningfully: Don’t just consume content — contribute to the conversation. Comment thoughtfully on posts from industry leaders. Share relevant articles with your own analysis. This builds your network and reinforces your personal brand as an engaged expert.
Strategically integrate AI into your workflow and job search. Forge your AI alliance, champion your human edge, and step into 2026 not as a candidate, but as a force to be reckoned with. The new year is a canvas, and AI is your powerful new brush.
Murali Murthy is an acclaimed public speaker, life coach and best-selling author of The ACE Principle, The ACE Awakening, The ACE Abundance and You Are HIRED!. He is also chairperson of CAMP Networking Canada. Learn how he can help unlock your magic at ACEWorldFoundation.com.
ICHOOSING GROWTH OVER COMFORT
Mili Vaidya kicks off our ‘Share Your Story’ series
n this new series, Canadian Immigrant will spotlight newcomers who are rebuilding, rethinking, and reshaping their lives in Canada — not because they had to, but because they chose growth over comfort.
This series is about real transitions: career pauses that aren’t failures, starting over that isn’t starting from zero, and the quiet resilience it takes to build a new professional identity in a new country. We begin with Mili Vaidya, a cloud professional who pressed pause on a stable career to aim higher — and is now ready for her next chapter in Canada.
Leaving comfort to chase growth
Leaving behind a stable career and the comfort of home is never easy, but for Mili Vaidya, coming to Canada was a necessary leap of faith.
After 4.5 years working as a Technical Operations Engineer (Cloud Operations), in India — comfortably working from home and deeply skilled in her role — Vaidya realized she wanted more than routine. She didn’t just want to work; she wanted to evolve.
She came to Canada with a clear goal: to upgrade her knowledge, challenge her limits, and position herself for top-tier roles in global firms.
The shock of starting over
What she didn’t fully anticipate was how hard “starting over” would feel.
The shift from being an established professional to becoming a student again was jarring. Life turned into a constant juggling act — balancing part-time work, demanding coursework, late-night study sessions, and the exhaustion of survival mode. “The hardest part,” Vaidya says, “was the silence in between the noise.” In a new country, building genuine connections takes time. She missed old friendships and the support systems she once took for granted. There were moments of loneliness — and moments of doubt — when she questioned whether stepping away from her career had been the right choice.
A pause that wasn’t a stop
Looking back now, Vaidya sees that break differently. That pause
wasn’t an ending — it was a strategic pit stop. Time to refuel, recalibrate, and shift direction with intention. During her studies, she pivoted deeply into Cloud Engineering, investing in skills and knowledge she never would have had time to build in her previous routine. What began as a reset turned into a reinvention. Today, she’s at the finish line of her education and the starting line of her Canadian career, bringing together years of operational experience with newly sharpened cloud expertise.
What she’s looking for next
Vaidya is actively exploring opportunities where she can apply both her hands-on operations experience and her advanced cloud skill set.
Target roles
• Cloud Engineer
• Cloud Operations Engineer
• Site Reliability Engineer (SRE)
• DevOps / Cloud Infrastructure roles
Core strengths
• 4.5 years of real-world cloud operations experience
• Strong incident management and systems reliability background
• Deep interest in scalable, modern cloud architecture
• A learner’s mindset paired with operational grit
Why she’s sharing her story
Vaidya isn’t just job hunting; she’s community building. She’s looking to connect with mentors, fellow technologists, recruiters, and newcomers who believe that growth often begins when comfort ends. Her Canadian journey is just getting started — and she’s ready to see where this cloud takes her next.
Discover more newcomer journeys in our Share Your Story series at canadianimmigrant.ca
Mili Vaidya
PMIC CHECK
Why podcasting is becoming a powerful platform for newcomer voices in Canada
BY BAISAKHI ROY
odcasting has become one of the most accessible creative outlets for newcomers to Canada — especially for those eager to share information, build community or explore a side hustle. With minimal equipment and low barriers to entry, podcasts allow newcomers to speak directly to audiences in their own voices, on their own terms.
New data suggests that the opportunity is real. According to the 2025 Canadian Podcast Listener Report, younger, educated Canadians and newcomers significantly over-index for monthly podcast consumption. In fact, podcast listenership in Canada is higher among people not born in the country than among those born here — a signal that immigrant-focused content has a strong and growing audience. But while starting a podcast has never been easier, turning one into a sustainable career remains far more complicated.
From rejection to resonance
When Kristina McPherson moved from Jamaica to Canada, podcasting wasn’t part of her plan. She arrived chasing career success, not realizing how emotionally and logistically demanding the immigration journey would be. Her first study permit was rejected in 2013. In 2014, she was approved to study project management in Canada — receiving her visa in the morning, boarding a flight that night, landing at 3 a.m., and walking into class later that same day. One week after graduating, she landed her first job through networking.
Between 2015 and 2016, McPherson navigated the early Express Entry system, when scores were in the 800s. She was deemed ineligible twice before being approved and becoming a permanent resident in 2016. In 2019, she became a Canadian citizen — the same year she launched As Told by Canadian Immigrants. At the time, the project was a response to a growing disconnect she noticed. Friends and acquaintances back home were reaching out with questions about life in Canada — questions shaped by unrealistic expectations. “There’s the black and white on the IRCC website,” she says, “and then there’s lived experience that is nowhere.”
Her podcast began as a YouTube channel focused on personal experiences, "as told by Canadian immigrants.” McPherson taught herself the technical side largely through Google and YouTube, relying mostly on free resources. Within four months, she reached her first 1,000 subscribers. The first major validation came when a company approached her for a partnership. Unsure whether it was legitimate, she consulted a lawyer. It was real. “I posted the video, went to sleep, and woke up to five sales,” she says.
By 2023, McPherson transitioned to full-time entrepreneurship, expanding from YouTube into traditional audio podcasting on platforms such as Spotify, Apple Podcasts, Amazon and iHeartRadio. She works with a virtual assistant to repurpose video episodes into audio and manage distribution. Today, As Told by Canadian Immigrants reaches
more than 30,000 people across YouTube, podcasts and social platforms. Through storytelling, coaching and events, McPherson focuses on creating spaces where immigrants — and others navigating transition — can feel seen and equipped. Strategy, not just storytelling
For McPherson, success in podcasting is not about having a good voice alone. “The podcaster has to have that ability to connect with the audience,” she says. “Every time I create a podcast or ask a question, I’m thinking about the listener.”
Market research, she says, is essential. “Where interest meets public need is a niche.” On concerns about accents, McPherson is firm. “I don’t think that anybody should ever take an accent as a hindrance,” she says. Instead, she advises slowing down
“Consistency is key in this game.”
Kristina McPherson
when needed, explaining cultural references and investing in good audio quality.
Her most practical advice centres on sustainability. Before thinking about sponsorships, she encourages newcomers to ask one question: What can I realistically do consistently?
“Consistency is key in this game,” she says. “The first goal is setting that schedule and then doing it.” She also stresses the importance of multiple income streams. Monetization, she says, should not rely solely on advertising, but be supported by books, courses, services or coaching connected to the podcast’s theme.
Easier to start than to sustain
That reality is echoed by Kattie Laur, one of Canada’s most recognized podcast producers and a leading expert on the national podcasting landscape.
“It is easier than ever to start a podcast,” Laur says. “The tools are out there, the equipment is reasonably priced. But the sustainability — making a career out of podcasting — is pretty difficult right now.”
Laur is the principal and executive producer behind Pod the North, a trusted resource for the Canadian podcasting ecosystem. Pod the North provides strategic guidance, creative, production and editorial support, and releases a newsletter aimed at connecting the Canadian podcast
Kattie Laur
community. With more than a decade of handson experience creating, producing and growing podcasts in Canada, Laur has become an advocate for a podcasting industry that is sustainable, equitable and well connected.
Careers in podcasting
Laur notes that much of the paid work in podcasting exists around the show itself rather than within it. Freelance and contract roles — such as audio and video editing, social media clip creation, podcast management, guest booking and marketing support — make up a significant portion of the available work.
“Sometimes a podcast manager is an actual job,” she explains, “where all the host wants to do is just talk into a microphone and be done.” For newcomers with media, communications or technical skills, these roles can offer a practical entry point into the industry. Increasingly, brands and organizations hire people to manage podcasts or repurpose content into videos and social posts.
For those hosting their own shows, Laur emphasizes clarity over originality. “The biggest thing that makes a successful podcast is the podcaster understanding who their audience is.” She also advises realistic goal-setting. Rather than committing to indefinite weekly releases, Laur encourages podcasters to think in seasons. Her own podcast, Canardian, is produced in 12-episode seasons, with time built in for production, postproduction and focused marketing.
“Don’t shoot too big,” she says. “Start with the easy, achievable, measurable goal.” When it comes to standing out, Laur is clear that personality and perspective matter more than topic. “I wouldn’t consider any podcast a competitor,” she says. “People fall in love with a podcast because of the host.”
For newcomers, that lived experience is an asset. “Don’t try to mould yourself into whatever you think Canadians want to hear,” Laur says. “The most important thing is having unique and diverse perspectives in podcasting.” The data supports what both Laur and McPherson observe firsthand. Newcomers are listening — and listening often. That creates opportunities not just for creators, but for community-based models, including local sponsorships, crowdfunding and live events.
Podcasting may not yet offer an easy career path in Canada. But for immigrants arriving with stories, skills and resilience, it offers something increasingly valuable: a platform to be heard. As Laur puts it, podcasting is “definitely here to stay.” And for newcomers like McPherson, what began as a survival strategy has become a way to build community, credibility and connection — one episode at a time.
Thinking about podcasting as a career?
Readers can find a full breakdown of Kristina McPherson’s recommended equipment and tools at canadianimmigrant.ca/careers
When the job search takes a toll
Supporting your mental health while looking for work in Canada
The emotional strain of job hunting can weigh heavily on newcomers. Understanding its impact — and how to cope — is key to staying resilient.
Moving to a new country takes courage, perseverance and resilience. Many newcomers face incredible challenges upon arriving in Canada, with one of the major ones being finding employment that is commensurate with their skills and experience. If you are in the middle of your job search journey and are struggling, know that you are not alone.
It is important that you take care of your mental health during this time, as it can be quite daunting to send out dozens of resumés and not hear back from employers, only to have to repeat this task over and over again. The emotional impact this has on our psyche can be a roller coaster, where we first feel excited about the opportunity and look forward with anticipation. However, when we don’t hear back from the employer — which happens more often than not — we feel disappointed and rejected. Then the uncertainty sets in — What if I never find a job? What will I do? We go back to our resumé to adjust and adapt, and we take another look at our networking strategies — What can I change? What can I do differently? And finally, we get back up and try again — moving forward with confidence.
The cost to our mental health can include one or more of the following:
• Experiencing stress and anxiety over financial stability and viability, as well as the loss of identity or self-worth — the question of “Who am I without my work?”
• Isolation and loneliness — work often brings with it social connection
• Depression and doubts about the future — “Why did I move to this country?”
If you experience any of these challenges, focus on your why. Why did you make the decision to move to Canada from your home country? Was it for political reasons? A better education for your children? A more equitable upbringing for your daughters? A better environment for growth and achieving your goals?
Remembering your why can help when you are feeling down or dejected, when hopelessness begins to set in and you are struggling to climb out of it. One strategy we can implement is to face these challenges with resilience. Resilience is defined as “the capacity to withstand or recover quickly from difficulties”. Remember, moving to a new country takes resilience, so you already have this skill within you. Sometimes, you just need a reminder.
If you find yourself in this situation, try the following:
Reframe setbacks
Instead of saying, “I didn’t get the job,” try saying, “That was one more interview practice session toward my next job.” Focusing on the positive and shifting our language can help boost self-confidence.
Practise self-compassion
Instead of saying, “They didn’t like me; I must not be good enough,” say, “The company wasn’t the right fit for me, but the next one might be.” Flip the script to focus on your needs.
Set realistic goals
Don’t try to do too much all at once — pace yourself. For example, instead of saying, “I will send out 20 resumés this week,” break it down into smaller steps: “I will send out two resumés today.” This will help prevent burnout. Remember, looking for a job is a full-time job, so take it slow and make it purposeful.
Celebrate small wins
If all you did this week was review job postings, that is enough. Listen to what your body and mind are telling you. Looking for work can be all-consuming and incredibly stressful. If you need a break, take it.
Stay connected
Isolation is hard on your mental health. Reach out to your support system — friends, family, community groups, or places of worship — to fill your cup when it feels empty. We live in an individualistic culture, but many of us come from collectivist cultures where we lean on others. There is no shame in asking for help.
Maintain healthy routines
Eat well, exercise and get enough sleep. Most of all, be kind to yourself. Talk to yourself the way you would speak to your best friend — with positivity, care, and optimism about the future. This can be difficult, but the more you practise gratitude, the easier it becomes.
What is one small step you will take this week in your job search journey?
Farah Kotadia is a clinical and career counsellor and founder of Wellness Works Counselling. wellnessworkscounselling.ca
Proving value
Positioning your experience for a successful C10 work permit
Immigration, Refugees and Citizenship Canada (IRCC) constantly evaluates which skills and experience are most needed in Canada to fill their quotas. You may already be familiar with some of these initiatives, like category-based selection in Express Entry, occupation lists in provincial nominee programs, and the variety of pilot programs.
Rather than providing a strict list of eligibility criteria, the significant benefit (C10) work permit works differently. Rather than providing a list of eligible occupations, language skills, or participating communities, these work permits do not have a strict set of mandatory criteria. It is an opportunity for you, the applicant, to make your case about why you should be prioritized. But as with any open-ended immigration application, the streams are subject to the discretion granted to visa officers to interpret the provisions. To prepare a successful application, it is important to not only meet the minimum eligibility criteria, but to understand what the IRCC is looking for and to show why they are looking for you. These tips will help you navigate the C10 program.
Tip #1: Connect your significant benefit to your achievements and experience
It is helpful to review the IRCC’s program instructions. However, your application should go beyond repeating guidelines. Officers want to see how your experience, credentials, and achievements support the application. Do you have five or more years of work experience? Are you responsible for supervising other people with similar occupations? If so, use confident and precise language to explain your expertise or the scope of your responsibility over others.
If you have also earned any awards or accolades, they should be mentioned in your application. This idea applies to publications and any other public contribution that you have made towards your field.
Tip #2: Support your application with evidence
Claiming that you have expertise or particular contributions is not enough. The IRCC is looking for evidence that supports your significant benefit. Most employer-specific work permit applications include reference letters describing job duties. For significant benefit applications, you want to include all the standard information. However, you can draft a stronger application by asking your employer to emphasize specific skills that you excel in. They can also explain why these skills matter to your employer or the industry at large. Similarly, you will also want to provide evidence of any credentials, publications, accolades, and so on.
Significant benefit work permit applications often rely on a combination of personal expertise and Canada’s economic needs. If you reference labour shortages, industry trends, or other economic data, include copies of the reports that you rely on. This makes it easier to review and more likely that the information is seen.
Tip #3: Emphasize what makes you stand out
Every immigration application has weaknesses. Ignoring them can hurt your case. Instead, address them by differentiating yourself. If your occupation is not clearly in-demand, explain why your skillset is unique. Do you work in a niche area? Do you have specialized knowledge or training?
Have you worked for an employer in the past that is well-known in their field? If your education or experience differs from what is typically available in Canada, explain the differences and how they can add value to Canada’s workforce.
Tip #4: Research the IRCC’s priorities
The IRCC frequently uses lists of National Occupational Classification (NOC) codes to establish their priorities. These priorities are often based on reports by Economic and Social Development Canada (ESDC) and other economic indicators.
If your skill set is targeted by another immigration program, but you cannot apply due to strict eligibility criteria, point this out. For example, does a free trade agreement target your occupation, but only for citizens or permanent residents of certain countries? If so, highlighting the gaps between the IRCC’s current policies and their priorities can help to persuade the officer.
Tip #5: Make your benefits personal and concrete
The idea of “benefiting Canada” is intentionally broad to allow a wide range of contributions to be recognized. However, your application should be specific. Your goal is to make the benefit real and achievable.Consider identifying who will benefit from your work. Will your work benefit a specific region or industry? Regional labour shortages can align well with significant benefits and provide an opportunity to contribute to a local community.
Also consider how you will benefit your employer. Will you transfer expertise to co-workers? What about others in the industry outside of your workplace? The officer wants to see that you, the applicant, will contribute to the significant benefit, not just your employer.
A significant benefit work permit can provide an opportunity for applicants with expertise or unique contributions. However, the flexible criteria mean that these applications will be scrutinized. To be successful, connect your background to Canada’s needs using evidence. By presenting your preparation clearly and concisely, you can increase your chances of receiving approval.
Benjamin Wilhelm is with Canadian immigration law firm Larlee Rosenberg
Shifting from “hustler” to CEO thinking
Building a business that works without you
In the entrepreneurial world, many people start their journey as hustlers — driven, resourceful and willing to do whatever it takes to make things happen. While this mindset is essential in the early stages, it can become a limiting factor as a business grows. To scale successfully, entrepreneurs must transition from being hustlers to thinking like CEOs.
This shift isn’t about titles. It’s about adopting a strategic mindset that prioritizes sustainability, growth and leadership.
Owning a job versus building a business
One of the most significant mindset shifts is understanding the difference between owning a job and building a business. When operating as a hustler, entrepreneurs often wear every hat — sales, marketing, operations and finance. Income depends directly on effort, and if work stops, revenue stops too. In effect, you own a job, not a business.
A true business, by contrast, is designed to function without the owner being involved in every detail. It relies on systems, processes and a team that can operate independently. CEOs focus on creating structures that enable scalability and sustainability. They ask questions such as: How can I delegate effectively? What systems will ensure consistent results? How do I build a team that shares my vision?
If you’re still doing everything yourself, growth is limited. The CEO mindset focuses on building an asset that can generate revenue even when you’re not actively working.
Risk tolerance and strategic decision-making
Hustlers often operate with a short-term mindset — chasing quick wins and avoiding big risks because failure feels personal. CEOs, however, understand that calculated risk is essential for growth. They evaluate opportunities based on long-term impact, not immediate gains.
This doesn’t mean CEOs are reckless. Instead, they develop higher risk tolerance through data, forecasting and scenario planning. For example, a hustler may avoid hiring a full-time operations manager because of the salary cost, choosing to manage logistics personally to save money. A CEO evaluates the long-term impact: hiring that manager could free up 20 hours a week, allowing time to focus on strategic partnerships and scaling a product line. While the upfront cost — or even taking a loan to cover the salary — feels risky, the decision is grounded in projected revenue growth, improved customer experience and reduced burnout.
The key question is simple: are decisions being made out of fear or strategy? The CEO mindset accepts uncertainty as part of business
evolution and mitigates risk through planning and diversification.
Seeing the bigger picture
Hustlers often get stuck in the weeds — answering emails, managing daily tasks and reacting to problems as they arise. CEOs prioritize bigpicture thinking. They focus on vision, growth strategy and market positioning.
Big-picture thinking means asking:
• Where do I want my business to be in three to five years?
• What trends could disrupt my industry, and how can I prepare?
• How can I innovate to stay ahead of competitors?
Making this shift requires stepping back from day-to-day operations and dedicating time to strategic planning. It may mean hiring a manager to oversee operations or outsourcing tasks that consume energy without driving growth.
Practical steps to make the shift
1. Delegate and automate: Identify tasks that can be outsourced or automated to free up time for high-level decisions.
2. Build systems: Document processes so the business can run smoothly without constant oversight.
3. Invest in leadership skills: CEOs lead people, not tasks. Focus on communication, negotiation and strategic thinking.
4. Set long-term goals: Look beyond monthly revenue targets. Define where the business should be in three to five years and create a roadmap.
5. Track the right metrics: CEOs rely on data. Monitor key indicators such as profitability, customer acquisition cost and cash flow.
The hustler mindset is about survival. The CEO mindset is about sustainability and growth. Making the shift requires courage, planning and a willingness to let go of control. When entrepreneurs begin thinking like CEOs, they stop trading time for money and start building businesses that can thrive independently. That’s the moment self-employment turns into true entrepreneurship.
Shalini Dharna Kibsey is a CPA and Investment/Insurance Advisor at Dharna CPA Professional Corporation.
From laundry day to Dragon’s Den
A Brazilian immigrant’s everyday frustration sparked an unlikely product — and a thriving Canadian startup
BY LISA EVANS
When Eric Mendes came to Canada, he dreamed of finding success as an entrepreneur. He just never imagined it would come in the form of a laundry basket.
Mendes's journey began in Brazil, where he worked as a graphic designer and art director. An entrepreneur at heart, he started taking on his own clients but soon realized that building a business in Brazil would be slow and uncertain. “If I stayed in Brazil, it could take too much time and (I would) probably never get where I want to be,” he says.
Instead, he set his sights on Canada — particularly Vancouver — hoping to find opportunities in the movie industry. Vancouver’s thriving film scene and strong creative community made it an attractive destination for creatives.
However, high costs of schooling made the film industry path challenging, and Mendes took a job in graphic design. While living in Vancouver, he faced another frustration: tiny apartments and daily chores. “I was living in a really tiny apartment and I had no space for a laundry basket,” he recalls.
Small space, big idea
Mendes found himself hugging piles of clothes or wrapping them in a towel. As someone who enjoys finding creative solutions to everyday problems, he began sketching an idea for an innovative, collapsible laundry basket that would make hauling laundry easier.
At the time, launching a product wasn’t realistic. “I was broke, no network, my English was not good,” Mendes says. His primary goal then was to bring his parents to Canada. He worked at a software company, focused on that dream, and tucked the laundry idea away.
Once his parents arrived, Mendes noticed his mother struggling with laundry in the same way he had. He pulled out his sketchbook and asked her to help bring the “Laundry Turtle” idea to life, using her skills as a seamstress. “We did a first prototype and we tested it, and it worked amazingly,” he says. They made a few more and shared them with friends, who responded
enthusiastically. Still unsure whether the product would sell, Mendes created a mock website and ran ads on Facebook and Instagram. When people added the item to their cart, the site displayed a “not available yet” message and collected email addresses, offering a 20 per cent discount for a future launch.
To his surprise, people signed up in large numbers, showing real interest. Mendes then faced a tough decision. “I had $5,000 in my bank,” he recalls. He took the plunge, ordered 1,000 units and sent them to Amazon in the U.S. In the first three days, not a single unit sold.
When social media did the selling
Rather than getting discouraged, Mendes got creative. Hoping to tap into social influence, he reached out to 10 influencers. One responded, asking for $2,500 for a story on the Laundry Turtle. “I said I’d love to pay you for that, but I’m broke. I’d love to send you one just to test it and tell me your feedback,” he says.
What happened next surprised him. The influencer replied that she had bought one on Amazon and posted a video. Other influencers soon followed, purchasing the Laundry Turtle and sharing it with their audiences. Within three weeks, all 1,000 units had sold out.
Then came a humorous twist. The mock website Mendes had forgotten to turn off generated 7,000 email orders. He only realized this after an influencer called out the Laundry Turtle as a “scam” because it couldn’t be ordered through the company website. “I totally forgot about my website!” he says, laughing at how far the idea had come. Mendes went on to fulfil those orders.
Entrepreneurship has brought both challenges — including copycats and long patent delays — and major wins. The Laundry Turtle was featured on The Drew Barrymore Show, and most recently, Mendes appeared on CBC’s Dragon’s Den.
Looking ahead, Mendes has ambitions beyond a single product. “I have a really big opportunity to create a laundry line — dryer balls, detergent — I want to create a product line,” he says.
sketch into the first working Laundry Turtle prototype.
His advice to other immigrants is simple and inspiring: be clear on your goals. Setting his sights first on bringing his family to Canada, and then on building entrepreneurial freedom, has allowed him to live his dream. “I knew what I wanted. I wanted to be an entrepreneur. I wanted to be free,” he says. “I didn’t know it was going to be with a laundry basket!”
Mendes's mother, Regina, a seamstress, helped turn his
Eric Mendes
CIntroducing: ASK THE EXPERT
Career and immigration advice for newcomers in Canada
anadian Immigrant is launching a new regular series, Ask the Expert, created to answer the real questions newcomers carry — about careers, visibility, confidence and navigating professional life in Canada. This series brings trusted voices to the table, offering practical, experience-based guidance that reflects the realities of starting over in a new country.
First up is Dan Shaikh, a Top 25 Canadian Immigrant Award winner. He is the host and co-founder of North America’s largest inspirational speaking competition, Speaker Slam®. He is one of Canada’s most respected voices in helping newcomers, changemakers and professionals get seen without losing themselves in the process.
Shaikh is best known as a publicist who has helped diverse voices secure media coverage, speaking opportunities and platforms with real impact. From a shy immigrant to a national leader in visibility and storytelling, his work — and his lived experience — makes him uniquely positioned to guide newcomers who feel capable but unseen.
In this column, Shaikh will focus on building visibility in Canada without burning out — especially for newcomers who come from cultures where
self-promotion feels uncomfortable, risky or unnatural. He’ll offer grounded advice on how to be visible with intention, protect your energy, and build credibility without pretending to be someone you’re not.
Dan can help you with questions like:
• “I’m skilled and experienced, but no one seems to notice me. What am I missing?”
• “I’m told to network more, but it feels forced and exhausting — how do I do it authentically?”
• “How do I talk about my achievements without feeling like I’m bragging?”
• “I’m introverted. Do I have to become loud to be visible in Canada?”
• “How do I build a personal brand while balancing work, survival and family?”
Have a question you’d like answered?
Email us at: info@canadianimmigrant.ca and join the conversation
Dan Shaikh
Making sense of money in Canada
For newcomers, understanding how money works can make settling in more secure and less stressful
For many newcomers, money is one of the most challenging parts of starting over in Canada. New systems, unfamiliar terminology and different financial rules can make even routine decisions feel overwhelming. Talking openly about money — debt, savings, credit and planning — is one way to regain confidence and control.
Yet recent data show that only about one-third of Canadians seek financial advice. According to the Financial Consumer Agency of Canada’s (FCAC) 2024 Canadian Financial Capability Survey, roughly 35 per cent of Canadians had sought financial advice in the previous 12 months. Among those who did, most turned to informal sources rather than trained professionals.
That gap matters for newcomers. Financial decisions in Canada often depend on understanding local systems, protections and long-term consequences — knowledge that friends or family may not always have.
Finding financial advice you can trust
The FCAC survey offers insight into where Canadians actually get their financial guidance. Among those who sought advice, friends and family were the most common source (37 per cent), followed by professional financial advisors (25 per cent). In most cases, the advice was free — 76 per cent of respondents said they did not pay for the guidance they received, often relying on informal sources or financial institutions such as banks.
For newcomers, free advice can be helpful, but it also comes with limitations. Friends and relatives may mean well, but their experiences may not reflect your immigration status, credit history or financial goals. Social media adds another layer of complexity. Online “finfluencers” often share broad tips that may not apply to someone still building credit or navigating newcomer-specific barriers.
Younger Canadians are particularly affected. The FCAC survey found that people aged 18 to 34 were more likely to seek financial advice overall, but less likely to consult professional advisors, preferring informal sources such as social media and family. While accessibility is appealing, this approach can increase the risk of misinformation or unsuitable advice.
The most effective financial guidance reflects your full picture — income, debts, family responsibilities, settlement goals and long-term plans. Qualified financial advisors in Canada often work for regulated institutions and may hold professional designations such as Certified Financial Planner, which adds accountability.
For newcomers struggling with debt or credit, credit counsellors can provide targeted support. Both not-for-profit and for-profit organizations offer help with budgeting, responsible credit use and debt management plans. The key is understanding what kind of help you need, then choosing
Letting go of common money myths
Misconceptions about money can prevent newcomers from taking action. One common myth is that it’s too early — or too late — to start financial planning. In reality, financial planning is not about age, but about making choices that fit your current circumstances.
Another widespread belief is that all debt is bad. While borrowing irresponsibly can create problems, building a credit history is essential in Canada. Credit scores affect access to housing, loans and sometimes even employment. The goal is not to avoid credit entirely, but to use it carefully and make payments on time.
There is also confusion around financial protections. Some newcomers worry that they could lose their savings if a bank fails. In Canada, eligible deposits at member institutions are protected by the Canada Deposit Insurance Corporation (CDIC). Other investments, such as stocks and mutual funds, fall under different protection frameworks, including the Canadian Investor Protection Fund. Knowing these distinctions can provide reassurance and help people make informed decisions.
Planning for life in stages
Financial priorities often shift as newcomers settle and build stability.
That first Canadian paycheque is often a milestone. Saving even a small portion, particularly in a Tax-Free Savings Account (TFSA), can help establish good habits and provide flexibility.
For those planning to buy a home, the First Home Savings Account (FHSA) allows Canadians to save for a down payment with tax advantages. Parents thinking ahead to their children’s education may consider a Registered Education Savings Plan (RESP), which includes government incentives.
As long-term stability becomes a focus, Registered Retirement Savings Plans (RRSPs) help newcomers prepare for retirement by allowing investments to grow tax-deferred until withdrawal.
Progress looks different for everyone. Building credit, paying down debt or simply understanding how the system works are all meaningful steps forward.
Financial literacy for newcomers isn’t about having all the answers. It’s about learning how Canada’s financial system works, questioning what you hear and choosing advice that supports both immediate settlement needs and long-term goals. (NC)
READY Winter
A newcomer’s must-do, must-have guide to surviving and enjoying the Canadian chill
Winter in Canada can feel overwhelming for newcomers — the cold is sharper, the days are shorter, and daily routines suddenly require more planning. But with the right preparation, winter doesn’t have to be something you simply endure. From protecting your home and staying safe outdoors to finding affordable ways to enjoy the season, this winter toolkit breaks down the essentials to help you feel confident, comfortable and ready for whatever the forecast brings.
Freeze-proof your nest
Smart
ways to protect your home and car when temperatures plunge
As temperatures drop below zero, protecting your home becomes essential — not just for comfort, but for safety and energy savings.
If you use a fireplace, make sure it’s working efficiently. Keep the damper closed when not in use to prevent heat from escaping through the chimney. Check that the glass has a proper seal and inspect the venting system regularly. When heat escapes, your furnace works harder, driving up energy costs.
Insulation also plays a critical role in winter comfort. Proper insulation helps keep warm air inside, reduces strain on heating systems, protects against moisture and mould, and lowers energy bills. It’s one of the smartest long-term upgrades for Canadian winters.
Winter also puts extra demands on your vehicle. Cold weather increases fuel consumption, so keep your gas tank at least half full. Plan fueling stops on long trips, carry a winter emergency kit, and always keep a snowbrush and shovel in your car. Never idle your vehicle in enclosed spaces such as garages — carbon monoxide can build up quickly and become dangerous.
Cold hands, warm hearts
Affordable winter fun for the family
Winter doesn’t have to mean staying indoors — or overspending — to have fun as a family.
Afterward, warm up at home with hot chocolate and fruit for a simple, cozy family tradition.
Museums are another budget-friendly option when it’s freezing outside. They’re warm, engaging and often have exhibits designed for children. Before you go, check what’s on display and plan around everyone’s interests. It’s okay to split up and meet again — not every exhibit will appeal to every age.
At home, sharing classic movies and TV shows can bring generations together. It’s a low-cost way to relax, connect and create shared memories during long winter evenings.
Bundle up, back each other up
Staying safe, healthy and connected all winter long
Preparation is key when heading out in winter. Always check the weather and traffic before leaving home. If you drive, make sure your vehicle has snow tires and is in good working order. Carry an emergency kit with blankets, snacks, water, a first-aid kit, and a fully charged phone with a charger.
Dressing properly makes a huge difference, especially for children who spend time outdoors at school. Waterproof boots, warm jackets and pants are essential, along with thermal layers, thick socks, mittens, toques, scarves and earmuffs. Pack extra socks and clothes for younger children and consider reflective strips on backpacks or jackets to improve visibility during dark winter evenings.
Plan for emergencies at home, too. Stock non-perishable food, medication, hygiene supplies, batteries and chargers. Families with young children should include diapers, toys and books. More preparedness tips are available at getprepared.gc.ca.
Staying healthy is just as important. Eat well, stay hydrated, exercise when possible and get enough rest. Don’t forget flu shots, lip balm for chapped lips and lotion for dry skin. Teach children good hygiene habits and stay home when sick.
Skating is a classic Canadian winter activity, and many outdoor rinks are free. Indoor rinks often offer low-cost public skating times.
Finally, winter can feel isolating — especially for newcomers. Stay connected with friends, family and community, and check in on others who may need extra support. With preparation, care and connection, winter becomes not just manageable, but meaningful.
