Candys Cupcakes Marketing Plan

UEI COLLEGE GARDENA BUSINESS OFFICE ADMINISTRATION MARKETING MOD 140 INSTRUCTOR: FRANK EZENEKWE MBA PRESENTED BY: CANDICE

LOPEZ

Candy’s Cupcakes Marketing Plan Candice Lopez Candy’s Cupcakes is a bakery located in Carson, CA. We’ve been in business since 2013. I sell baked goods such as, cupcakes, cakes, pies, cookies, and pastries. With 1200 square feet of space and 7 dedicated employees, we set to serve the freshest, most delicious baked goods in town. We plan to open another location in Lakewood, CA. In spring 2017.

C.E.O – Candice Lopez Store Manager - Cassidy Lopez Head Baker- Callie Lopez •Competitors - Torrance Bakery and Lupitas Bakery •We offer Sugar free and Gluten free baked goods •I will start with $20,000. $15,000 from my personal savings and $5,000 from a business loan.

•We offer value for their dollar but with a good quality of products. We have morning specials, Free coffee with any purchase.

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Market Cycle

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Product Definition Old fashioned bakery who offers Delicious cupcakes, Elegant cakes, Fresh cookies, Pies with handmade crust, warm pastries and breads all made in a wide range of flavors at our family-run bakery.

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Competitors • Wide variety of baked goods • 3 point pricing LANDSCAPE Strategies

Candy’s Bakery COMPETITIVE

Torrance Bakery Lupita’s Bakery

• Loyal Customers • High Prices

• Specialize in wedding cakes • Cheap

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Consumers Promise As we continue to thrive in the years to come, Candice’s Cupcakes will continue to deliver quality goods and excellent service to the community. It is our first and most important way we give back to the community - by always giving our best!

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Communication Strategies Messaging by Audience

Facebook

Instagram

Twitter

Pintrest

T.V Commercials

Radio

Local Newspaper

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Targeted Consumer Demographics • Age 30-50 • Location: Southern California

• Income Level: High class – Low class • Status: Married and Families

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Launch Plan I want to focus on the customers and what they want, not only the product. Turn my products launch into an event. Take Preorders, and Release products customers will want to talk about.

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Promotion Budget We have a startup budget of $1,000 and $400 monthly for promotion.

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Candy’s Cupackes

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Pricing Candy’s cupcakes will serve all its customers lower, middle, and upper income by providing its products with affordable prices by rendering services that will put a smile on the faces of its customers.

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Distribution Strategy We sell to retail stores like gourmet grocery markets, and have our own retail location. We serve wedding caterers as well. We use our website and social media daily that include sharp pictures of our most scrumptious baked goods. We them pick up the cake at your store or your bakery, or deliver it to them upon request. We participate in may open houses and fundraisers.

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Thank You