She & Success Business Magazine November 2025

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TotheWomenreadytoNailNovember, WelcometotheNovembereditionofSheand SuccessBusinessMagazine,poweredby CanadianSME.Thismonth,weembracethetheme NailitNovember:Navigate,Nurture,Network acall tomovewithintention,sharpenyourdirection,and elevatetheconnectionsthatshapeyourjourney

IfOctoberwasaboutcourage,Novemberisabout clarity Womenentrepreneursareconstantly navigatingshiftingmarkets,newtechnologies,and thedailydecisionsthatdefinegrowth Thisissue invitesyoutoreflectonwhereyouareheadedand tochooseyourpathwithconfidenceandpurpose

Wealsorecognizethestrengthinnurturingnotjust yourbusiness,butyourself Themindsetyou cultivate,therelationshipsyouinvestin,andthe communityyouupliftallplayapowerfulrolein long-termsuccess.Here,youwillfindstoriesand insightsthatremindusthatempathyandambition cancoexist andthatcareisastrategic advantage.

Andthenthereisthepowerofyournetwork.Real networkinggoesbeyondintroductions;itsparks collaboration,buildscommunity,andopensdoors forwomentoleadboldly.Inthesepages,youwill meetremarkablewomenwhoarecreatingspaces whereotherscanrisewiththem

Ourhopeisthatthiseditiongivesyouclarityto navigatewisely,couragetonurturewhatmatters, andconfidencetobuildnetworksthatpropelyou forward

Here’stoamonthofpurposefulaction andto everywomandeterminedtonailit

Withloveandadmirationfortheworkwedo together,

Editor in chief, She&SuccessBusinessMagazine

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INTHISISSUE

From Storytelling to Software: Stephanie Loureiro’s Bold Shift to Tech

Anne Stefanyk: Reimagining Tech

Leadership Through Empathy, Opportunity, and Inclusion

Empowering Learners

Worldwide: Andrea Sesum’s Vision Behind Smart Owl

Storiesthat InspireChange:

Esther Ijewere’s MissiontoAmplify

Women’sVoicesWorldwide

In an exclusive interview with She & Success Business Magazine, Esther Ijewere, Founder of Women of Rubies, shares how she’s using media as a force for empowerment and social change. She reflects on her journey of amplifying women’s voices, breaking barriers in media, and building a global platform that celebrates authenticity, resilience, and leadership

Esther Ijewere is a multi-award-winning Media Strategist, Women’s Advocate, and Founder of Women of Rubies, a global platform amplifying the voices of women who are shaping communities and creating meaningful impact

With over a decade of experience in media and communications, Esther has used storytelling as a tool for empowerment and visibility. For more than 10 years, she has been a Columnist with The Guardian Newspaper, where she has spotlighted over 3,000 women through compelling features and inspiring narratives.

Women of Rubies began as a vision to celebrate and empower women making a difference in their communities. What personal experiences or defining moments inspired you to create this platform, and how has the mission evolved since its inception?

Women of Rubies was born out of my passion for humanity and a deep desire to celebrate the strength and resilience of women I wanted to create a space where women ’ s voices, achievements, and everyday impact could be seen and valued Growing up, I observed how womens contributions were often overlooked, and I felt compelled to change that narrative by building a platform that tells their stories authentically.

We started from a newspaper column, and over the years, we evolved into a global platform, amplifying womens voices through storytelling, media advocacy, and community initiatives Today, Women of Rubies is not just about sharing success stories; it’s about building a network that helps women access opportunities, gain visibility, and confidently step into their purpose

You’ve spoken about overcoming societal biases and building a network from the ground up. What were some of the biggest challenges you faced as a woman in media and entrepreneurship, and how did those experiences shape the resilient leader you are today?

One of the biggest challenges I faced was finding my footing in a new environment and rebuilding my network from scratch Transitioning into the media space in Canada meant adapting to a different system and audience while maintaining the authenticity of my work

I had to keep evolving, learning new trends, understanding new markets, and positioning Women of Rubies for a global audience

To stay ahead, I committed to upskilling and professional development, taking courses to strengthen my expertise These experiences taught me resilience, adaptability, and the power of continuous learning They also shaped my leadership style, one rooted in empathy, authenticity, and collaboration, and reinforced my commitment to helping other women find confidence and visibility wherever they are in the world

Storytelling lies at the heart of Women of Rubies. How do you choose the stories you highlight, and what impact do you believe authentic storytelling has on breaking stereotypes and amplifying women’s voices globally?

At Women of Rubies, we look for stories that reflect courage, growth, and transformation, women who are not just successful, but impactful in their communities We focus on authenticity over perfection, because real stories create real connections.

Authenticstorytellinghasthepowerto dismantlestereotypesbyshowingthe diversityofwomen’sexperiences,from singlemothersandentrepreneursto communityleadersandcreatives. Whenwomenseethemselves representedtruthfully,itbuilds confidenceandbelonging.Globally,it challengestheone-dimensionalimage ofwomenandopensdoorsforcrossculturalunderstandingand collaboration.Ourmissionistokeep usingstorytellingasabridge, connectingwomentoopportunities,to oneanother,andtotheworld.

You’ve described empathy, resilience, and intuition as your leadership superpowers. How have these qualities helped you lead a team, create meaningful partnerships, and foster a community that uplifts women through every stage of their journey?

Empathy allows me to connect with people beyond titles, to see their humanity first It helps me lead with understanding and create a safe space for collaboration Resilience has kept me going through transitions, funding challenges, and moments of uncertainty; it’s what reminds me to keep pushing the mission forward even when progress feels slow

Intuition, on the other hand, has guided me in choosing partnerships that align with our values Many of our collaborations, from global campaigns to community spotlights were born out of a sense of purpose rather than profit These qualities combined have helped me nurture a team and community where women feel valued, seen, and empowered to show up as their authentic selves, no matter what stage of life they’re in.

Women of Rubies has evolved into a global platform and movement. What’s next for the brand and how do you envision its role in shaping the future of women’s empowerment, both in Canada and around the world?

The next phase for Women of Rubies is about deepening impact and expanding our global footprint We’re building more partnerships with organizations in Canada and Africa to support women through mentorship, media visibility, and skills development

Our goal is to launch a digital academy and expand our “Rubies Collective Community”, a community where women can access tools for leadership, storytelling, and business growth I also envision using more multimedia platforms, podcasts, masterclasses, and documentaries to amplify diverse voices

Ultimately, I see Women of Rubies as a bridge between continents, connecting women from different backgrounds through shared experiences. The future of empowerment is global, and we ’ re committed to ensuring women everywhere know that their stories, voices, and dreams are valid and powerful

Disclaimer: The views and opinions expressed in this interview are those of the featured guest and do not necessarily reflect the official policy or position of She & Success Business Magazine Our mission is to amplify authentic voices, highlight diverse leadership journeys, and share insights that inspire and empower women entrepreneurs and leaders across Canada

In an exclusive interview with She & Success Business Magazine, Tehmina A Chaudhry, Founder and President of the Canada Startup Association, shares how she transformed her challenges as an immigrant entrepreneur into a platform that empowers diverse founders to build, grow, and go global.

Tehmina A Chaudhry is the Founder & President of Canada Startup Association, a selfsustaining platform supporting immigrant and underrepresented entrepreneurs in Canada. A startup enabler, impact-driven leader, and community builder, Tehmina has bootstrapped CSA into a thriving network that provides mentorship, funding opportunities, and global expansion support With a background in social impact entrepreneurship, she also founded INSTA Foods and actively mentors’ startups as an Angel Investor and Business Advisor Passionate about technology and inclusivity, she champions diverse entrepreneurs and helps them scale globally

You’ve built successful ventures in two countries. How did your entrepreneurial journey evolve from Pakistan to Canada, and what inspired you to keep pushing forward through challenges?

My entrepreneurial journey started in Pakistan, where I founded INSTA Foods, a social impact enterprise focused on reducing food waste and creating healthier meal options We grew from a nationally recognized brand, to earning awards and international recognition such as Foodpreneur of the Year, and recognition through international programs like Women Trading Globally (Australia) and the Rockefeller Foundation–Acumen Food Systems Fellowship

When I came to Canada in 2020, I carried my experience and confidence with me but instead I struggled to navigate an unfamiliar system, had to rebuild my network, and was never able to find the support I needed as an immigrant and newcomer entrepreneur

TurningSetbacks intoSystemsofSupport Tehmina A Chaudhry

Founder&President ofCanadaStartupAssociation

What keeps me pushing forward is purpose Every founder I mentor, every startup that grows through My Consultancy Insta Startups or CSA, reminds me that our journeys,no matter how hard can become someone else’s roadmap, our background is not our disadvantage, its our blueprint to success and innovation has no borders; talent has no nationality That perspective just keeps me going

Failure played a pivotal role in your story. What did your biggest setback teach you about leadership, resilience, and the importance of community for women entrepreneurs?

Failure was the best business coach I ever had When I moved to Canada, I couldn’t find the kind of support or mentorship that every newcomer entrepreneur deserves. Instead of giving up, I decided to build what I couldn’t find

CSAstartedasavisionwhileIwashelpingFounders throughmybusinessConsultancy,butitquickly becameamovement.Whenmyfirstbusinessin Canadadidn’tsurvive,Isawhowisolating entrepreneurshipcanbefornewcomers,especially women.Thatrealizationbecamethefoundationforthe CanadaStartupAssociation(CSA).

CSA started with nothing but conviction, yet it grew into a powerful ecosystem that has now mentored over 500 startups, hosted 35+ international events, Took delegations to International conferences and created spaces where underrepresented founders could thrive I learned that resilience is multiplied when shared, and true leadership means building communities that don’t depend on you,they outgrow you

For women entrepreneurs, community is not a luxury,it’s oxygen When we create safe, inclusive networks, we not only survive challenges, we rewrite the rules of what success looks like I strongly believe that leadership is not about being followed,it’s about creating something others can continue without you

Through the Canada Startup Association and initiatives like the AGAZ Summit, you enable underrepresented founders to thrive. How do you see immigrant and women founders shaping the future of Canada’s innovation and startup landscape?

Immigrant and women founders are the untapped advantage and future of Canada’s innovation economy They bring something data can’t quantify, lived experience, creativity born of constraint, and resilience built from starting over. Immigrants already drive over 30% of new business creation in Canada, yet many still struggle for access to capital and networks

At CSA, I’ve seen firsthand that when you give these founders visibility and mentorship, they don’t just build profitable ventures, they build ecosystems

Women founders lead with empathy and design solutions that balance profit with purpose Immigrant founders bring global perspectives that make Canadian innovation competitive worldwide

Together, they’re not just participants in the ecosystem, they’re the change agents redefining it

My role is simply to open the door wider, so the next generation doesn’t have to knock as long

“Support Local, Go Global” is central to your work. What does that motto mean to you personally, and how do you encourage entrepreneurs to balance local impact with global ambition?

Support Local, Go Global is more than a theme,it’s a mindset To me, Support Local, Go Global means building roots and wings at the same time Supporting local means strengthening our communities, buying from local suppliers, hiring locally, mentoring upcoming founders, and building an inclusive ecosystem where no one feels invisible.

Going global means having the courage to tell your story beyond your borders to take Canadian innovation to the world That’s why CSA launched global delegations to Dubai, Berlin, and Singapore, giving Canadian startups a platform to compete internationally

Throughmy360°businessconsultancy, InstaStartups,I’veguidedfoundersin shapingtheirbusinessmodels, sharpeninggo-to-marketstrategies,and preparingforgrowth.Butalongtheway,I realizedsomethingimportant,notevery founderhastheresourcestoaccessthis levelofsupport.Thatrealizationbecamea turningpoint.ThroughCSA,we’recreating accessible,community-drivenprograms thatdemocratizeknowledgeand opportunity,ensuringthatevery entrepreneurregardlessofbackgroundor resourcescandreamgloballywhile thrivinglocally.

Looking ahead, what legacy do you hope to create for the next generation of women founders, and what final words of encouragement would you share with those forging their own paths?

My legacy, I hope, isn’t just about what I built, it's about who I built it for My goal is to leave behind a system, not a story or headings but a sustainable structure where women and underrepresented founders can build without waiting for permission or validation I want my legacy to be a Canada Startup Association that continues to thrive long after me, and a generation of women who don’t apologize for their ambition

To every woman and newcomer building something new: your background is not your barrier it’s your superpower Don’t let fear of failure stop you; failure is proof that you tried Build boldly, but also build for and with others Success becomes truly meaningful when it multiplies

I came to Canada to build a business and ended up building a community and a movement and that, to me, is the most beautiful kind of success

Disclaimer:The views and opinions expressed in this interview are those of the featured guest and do not necessarily reflect the official policy or position of She & Success Business Magazine Our mission is to amplify authentic voices, highlight diverse leadership journeys, and share insights that inspire and empower women entrepreneurs and leaders across Canada

BusinessWoman oftheMonth Renee Matsalla

Matsalla, the co-founder of Tacit Edge Product Leadership, has expertise in coaching and managing products. She has propelled herself to success in the field of product management Through her innovative work at Tacit Edge and her impactful coaching roles, she has made significant strides in the industry With these achievements and more in consideration, the CanadianSME Business Magazine delightfully declares Renee as the Business Woman of the Month for our November edition of 2025 She is nothing short of a genuine inspiration for entrepreneurs, and we wish her a bright & brilliant future ahead

Promoting & Championing AI and Product Leadership:

Product leader and executive coach Renee Matsalla co-founded Tacit Edge to change the discourse from promoting features to addressing actual user issues Her work focuses on assisting people and organizations in applying AI strategy and product thinking to produce meaningful, human-centred results, whether that involves helping product teams scale with clarity and purpose or advising entrepreneurs in developing practical solutions Renee and her co-founder at Tacit Edge are more concerned with the broad picture than the specifics; they want to see who the product is truly for, what issue it is intended to solve, and why it matters In addition to providing tools, their qualifications and courses guarantee that the final product is worthwhile, feasible, and significant

Empowering Product Managers and AI Leaders on a Global Scale

It should be noted that Renee Matsalla is a highly skilled Professional Business Coach accredited by the prestigious International Coaching Federation (ICF) and is committed to coaching AI leaders and product managers globally As a result, her coaching approach and pedagogy, which emphasize confidence and leadership development, have been instrumental in guiding students toward successful leadership roles. Furthermore, Renee's expertise has had a significant impact in numerous industries and geographic locations, with her coaching engagements at respected institutions such as SAIT, The Scrum Alliance, and the New York Federal Reserve

Forward-thinking Programs and DEI Initiatives

Not only has Renee helped establish a new benchmark for product management education in 2022, when she co-launched Tacit Edge's Applied Product Management Program But this program has emerged as a global leader in integrating Diversity, Equity, and Inclusion (DEI) principles, recognizing the urgent need for greater inclusivity in the tech industry As such, the program has been praised for its thorough approach to DEI to foster a fairer environment for aspiring product managers from various backgrounds She then established the benchmark for AI leadership in 2024 by developing the world’s first Applied AI Leadership program

Before co-founding Tacit Edge, Renee Matsalla held key product management roles in Benevity's journey to a $1 1 billion unicorn status

Her innovative contributions, such as Missions and Peer Matching, were adopted by major companies like Apple, Nike, and PayPal Notably, Peer Matching alone raised $86 million for charity in just three months, showcasing Matsalla's significant influence on corporate social responsibility and Benevity's success

An Integrated Career with FarReaching Effects

Speaking of significance, the diversity of Renee's experiences has been the hallmark of her career Before her success at Benevity, she was an integral component of ActiveConversion's management team, where she oversaw the company ' s rise to the top of the industrial sales and marketing software industry Through her senior product marketing responsibilities in Berlin and San Francisco, she oversaw the launches of mobile monetization technologies used by Facebook, Google, and leading mobile game developers Her international expertise is extensive

At the end of the day, the multicultural and dynamic city of Berlin had a profound impact on Renee's commitment to diversity, inclusion, and a sense of belonging Her dedication to building programs that empower people from all walks of life at Tacit Edge reflects her love for this cause Under her guidance, Tacit Edge has received the Diversity, Equity and Inclusion award at the 2024 Calgary Small Business Awards

Allinall,ReneeMatsallaisafantasticexampleof aleaderbecausesheiscreative,welcoming,and dedicatedtoempoweringpeopletoreachtheirfull potential.SheisalsoourBusinessWomanofthe Month.Inspiringandelevatingtheareaofproduct management,herworkatTacitEdgeandbeyond setsahighbarforfutureleaderstofollow.

Latest Expansion, Partnerships, Outreach and Milestones

For credentialing and to provide product and AI-strategy education, Tacit Edge has partnered with organizations including SAIT (Southern Alberta Institute of Technology), Athabasca University PowerED, and other platform universities.

Tacit Edge has introduced or is providing an AI Product Management curriculum that focuses on practical, hands-on approaches to creating AI products rather than just theory

The "AI Leader Certification Program" (PdM-AI), for instance, offers microcredentials (certifications) in AI leadership with outcomes linked to career promotions and other benefits.

According to Tacit Edge, around 72% of students who complete specific programs get jobs (or promotions) within six months

Subscribe to She & Success and follow us on she&success.ca to stay updated on funding opportunities, entrepreneurial insights, and inspiring stories of women making a difference across Canada.

Disclaimer: This article is for informational purposes She & Success Business Magazine does not endorse or guarantee any products or services mentioned Readers should conduct their own research and due diligence.

EMPOWERING ENTREPRENEURS:

HARLEEN LAROIA’S BLUEPRINT

Founder&CEO–SimplySmartChild Care&Montessori,FranchiseOwner –OsteoStrongCanada

In an exclusive interview with She & Success Business Magazine, Harleen Laroia, Founder of SimplySmart Child Care & Montessori and Owner of OsteoStrong Oakville East & Toronto Downtown, shares her journey of transforming personal challenges into two thriving businesses She discusses how empathy, innovation, and purpose have guided her success across childcare and wellness, and how she continues to inspire women to lead with courage, balance, and vision.

Harleen Laroia, Founder of SimplySmart Child Care & Montessori and Owner & Franchisee of OsteoStrong Oakville East & Toronto Downtown, turned a career transition into an entrepreneurial journey. When her corporate role was restructured, she chose to build SimplySmart in 2012 a nurturing environment where children can learn, grow, and feel at home while parents have peace of mind Through a successful franchising model, she now guides aspiring entrepreneurs to build purposeful businesses

Your entrepreneurial journey began when you transitioned from a corporate career to launching SimplySmart Child Care & Montessori. What inspired that leap of faith, and what were the first steps you took to turn your personal challenge as a mother into a thriving business model?

My entrepreneurial journey began with a very personal frustration as a working mother, I struggled to find a childcare centre that aligned with both my professional needs and my expectations for quality care I wanted a space that was safe, nurturing, and educational, where children could truly thrive When I couldn’t find that, I decided to build it

Leaving a stable corporate career was daunting, but I believed that if I was experiencing this gap, other parents were too The first step was research understanding what parents wanted and what the industry lacked From there, I built SimplySmart around three pillars: transparency, a child-centered curriculum, and convenience for working families

What began as one location has now grown into a successful franchise model across Ontario, but the mission remains the same to empower parents with peace of mind and give children the best possible start in life

You’ve successfully established businesses in two very different sectors childcare and wellness. What were the biggest challenges in introducing innovation to these industries, and how did you overcome skepticism or resistance to new ideas?

Both childcare and wellness are deeply personal industries where people can be hesitant to try something new parents with their children, and adults with their health The challenge was to bridge that trust gap through education and results

With SimplySmart, the innovation came from integrating technology into childcare like our SimplySmart app that provides daily updates, and we have live streaming in a number of our centres Initially, some worried it would feel impersonal, but it actually deepened trust because parents could see their child’s experience in real time

With OsteoStrong, the skepticism was and is around awareness most people had never heard of osteogenic loading. But clients are seeing the science, data, and results for themselves, and it is shifting perceptions completely The key has been to stay patient, lead with evidence, and let impact speak louder than words

As both a founder and franchise leader, you’ve mentored aspiring entrepreneurs and teams. How do empathy and emotional intelligence influence your leadership style and the way you empower others under your brand?

Empathy has been at the heart of everything I do whether that’s guiding a new franchisee, supporting a team member, or designing an experience for families Leadership, to me, isn’t about control it’s about connection

I make it a priority to listen first Every franchise owner, educator, or team member brings unique strengths and challenges When people feel heard and valued, they perform with greater purpose and ownership That’s true emotional intelligence leading with compassion while maintaining accountability

At SimplySmart and OsteoStrong, I encourage a culture where collaboration replaces competition I want every person under our umbrella to feel that their success is our shared success That mindset creates empowered leaders who continue to pay it forward in their own communities

From building SimplySmart into a franchising model to starting OsteoStrong, you’ve mastered the art of scaling. What strategic lessons have you learned about sustainable growth and maintaining quality as your business footprint expands?

Scaling is an exciting but delicate balance between growth and consistency The biggest lesson I’ve learned is that systems create freedom You need to build strong processes early from training and quality control to communication so that when you grow, you don’t compromise your standards

At SimplySmart, we created a comprehensive operations and education framework that allows every franchise to deliver the same level of excellence while adapting to their local community With OsteoStrong, the focus has been on choosing the right partners people who truly believe in the mission of helping Canadians improve bone health and longevity

Sustainable growth isn’t about speed; it’s about alignment When your values, people, and processes all move in the same direction, success becomes scalable and longlasting

You’ve often spoken about work-life integration and creating opportunities for others. What advice would you give to women aspiring to start their own business, and what’s next for your journey in empowering communities through wellness and childcare innovation?

My biggest advice for women entrepreneurs is to trust that your personal experiences can become your greatest business advantage Many of my ideas came from real-life challenges being a mother, balancing career and health and turning those into purpose-driven solutions

Don’t wait for the perfect moment; take one small, intentional step every day Surround yourself with people who uplift you, and remember that asking for help is a strength, not a weakness

As for what’s next I’m passionate about deepening impact in both industries With SimplySmart, we ’ re expanding access to quality childcare through franchising. With OsteoStrong, the goal is to educate Canadians about bone health as a lifelong foundation for mobility and vitality Ultimately, my mission is to empower others parents, entrepreneurs, and individuals to build stronger lives, both physically and emotionally

Disclaimer:

The views and opinions expressed in this interview are those of the featured guest and do not necessarily reflect the official policy or position of She & Success Business Magazine. Our mission is to amplify authentic voices, highlight diverse leadership journeys, and share insights that inspire and empower women entrepreneurs and leaders across Canada

Founder, Smart Owl

Through SMART Owl, she collaborates with career colleges, governments, unions, and non-profit organizations to design accessible, inclusive, and industry-aligned programs that bridge the gap between training and employment. Her work has empowered thousands of students to build meaningful careers and helped institutions modernize their offerings in response to Canada’s evolving labour market.

You founded Smart Owl with a clear mission — to bridge the global skills gap through innovation and education. What inspired you to start this journey, and how has your background in education and entrepreneurship shaped the vision behind Smart Owl?

I founded Smart Owl with a clear purpose to make education more relevant, responsive, and human

EmpoweringLearnersWorldwide: AndreaSesum’s VisionBehindSmartOwl

In an exclusive interview with She & Success Business Magazine, Andrea Sesum, Founder of SMART Owl, shares her vision for transforming education through innovation, inclusivity, and realworld relevance She discusses how SMART Owl bridges the gap between learning and employment, empowers underrepresented communities, and prepares students for the future of work

Andrea Sesum is a visionary education entrepreneur, curriculum architect, and founder of SMART Owl, a Toronto-based company redefining how career education connects to the workforce. With a portfolio of over 20 Ministry-approved diploma programs across trades, healthcare, business, and technology, Andrea has become one of Canada’s leading voices in skills-based learning and curriculum innovation.

After years working in higher education and curriculum development, I noticed a growing disconnect between what students were learning and what the workforce truly demanded Employers were desperate for practical, adaptable talent, while graduates often lacked the applied skills needed to thrive in an evolving economy

That realization sparked the creation of Smart Owl I wanted to build an organization that bridges that gap helping colleges design programs that not only meet Ministry standards, but also empower students with the competencies employers value most My background as both an educator and an entrepreneur shaped our model: combining academic integrity with real-world innovation

Today, Smart Owl partners with institutions across Canada to deliver programs that align with emerging industries, technology trends, and community needs What drives me most is knowing that every curriculum we develop opens new doors for learners, for colleges, and for the future of education itself.

At its heart, Smart Owl represents the belief that learning should never stand still it should evolve, inspire, and equip people everywhere to reach their full potential

Smart Owl’s model focuses on aligning education with industry needs while ensuring accessibility and inclusivity. What are some of the most impactful ways Smart Owl has worked with governments, companies, or institutions to address the global skills gap?

At Smart Owl, collaboration is at the heart of everything we do Our model thrives on partnerships with governments, unions, nonprofits, and colleges to build education that truly serves people and the evolving economy One of our most meaningful impacts has been helping career colleges across Canada develop Ministry-approved programs that align directly with national occupational standards and emerging workforce priorities

We’ve also partnered with unions and community organizations to create training that supports career advancement, upskilling, and equity in access to education These collaborations ensure that workers from healthcare and construction to community services can gain credentials that lead to meaningful, stable employment

In the non-profit sector, Smart Owl has designed curriculum for agencies addressing homelessness, mental health, and settlement services, integrating both social impact and employability outcomes

Ourmissionistomakeeducationbothaccessible andresponsive—meetinglearnerswheretheyare, andequippingthemwiththeskillsindustriesneed most.Bybridgingtheworldsofacademia,industry, andcommunity,SmartOwlcontinuestotransform educationintoapowerfultoolforempowerment, economicresilience,andinclusivegrowth.

As an immigrant and female entrepreneur in a competitive, male-dominated space, what were some of the biggest obstacles you faced in building credibility and scaling Smart Owl and how did you turn those challenges into opportunities?

As an immigrant and a woman building a company in a traditionally male-dominated sector, I quickly learned that credibility isn’t given it’s earned, over and over again When I founded Smart Owl, many people questioned whether an independent, female-led education agency could influence policy, collaborate with governments, and compete alongside long-established players Instead of seeing that as discouragement, I saw it as motivation

I focused on results developing high-quality, Ministryapproved programs that spoke for themselves Each successful partnership, each regulatory approval, and each student whose life was changed became proof that excellence has no gender or accent Those early challenges taught me to lead with both confidence and empathy to build bridges where barriers once existed

Being an immigrant also gave me a global perspective: I understood firsthand the value of education as a pathway to belonging and opportunity That perspective continues to shape how Smart Owl approaches access and inclusion today.

Every obstacle became an opportunity to redefine what leadership in education can look like collaborative, innovative, and unapologetically driven by purpose rather than precedent

You’ve spoken about the importance of empathy, inclusivity, and cultural understanding in leadership. How have these values influenced the way you lead your team and build meaningful partnerships around the world?

Empathy, inclusivity, and cultural understanding have been the foundation of how I lead not as abstract values, but as everyday practices As an immigrant, I’ve experienced what it means to navigate new systems, cultures, and expectations That perspective reminds me daily that leadership isn’t about hierarchy; it’s about listening, understanding, and creating spaces where people feel valued and heard

At Smart Owl, our team reflects that diversity educators, designers, and subject-matter experts from different backgrounds and parts of the world I encourage open dialogue, shared learning, and a culture where every voice has impact It’s from that mix of perspectives that our most innovative ideas emerge

Empathy also shapes how we build partnerships Whether working with a government body, a union, or a non-profit halfway across the world, our first question is always: How can we help you achieve your mission? That approach has allowed us to form relationships rooted in trust, respect, and shared purpose

When people feel seen and supported, they don’t just perform they thrive For me, that’s what true leadership looks like: empowering others to lead with the same compassion and courage that helped build Smart Owl from the start

From micro-credentials to lifelong learning, the education landscape is evolving rapidly. What is your vision for the future of Smart Owl, and how do you see technology continuing to redefine how people learn, upskill, and stay competitive globally?

The future of education is personalized, portable, and purpose-driven and that’s exactly where I see Smart Owl leading the way As micro-credentials, digital badges, and modular learning reshape the global education landscape, our mission is to design programs that give learners the flexibility to continuously upskill and reskill throughout their lives

Technology is no longer just a tool for delivery it’s the bridge between access and opportunity Through AI-enhanced learning, data analytics, and immersive virtual environments, we can now tailor education to each learner’s pace, goals, and context At Smart Owl, we ’ re integrating these technologies into curriculum design so that learning isn’t confined to a classroom or a single stage of life it becomes a lifelong, evolving journey

My vision is for Smart Owl to continue expanding globally collaborating with governments, institutions, and industries to build adaptable, inclusive learning ecosystems that prepare people for the future of work.

Ultimately,thefuturebelongstothosewhokeep learning.Ourroleistomakethatlearning relevant,accessible,andtransformative— empoweringindividualseverywheretonotjust keepupwithchange,buttoleadit.

Disclaimer: The views and opinions expressed in this interview are those of the featured guest and do not necessarily reflect the official policy or position of She & Success Business Magazine. Our mission is to amplify authentic voices, highlight diverse leadership journeys, and share insights that inspire and empower women entrepreneurs and leaders across Canada

HowOpheliaChang IsReshapingCanadian Leadership

There has never been a greater demand for leaders who offer clarity, insight, and purpose in a corporate environment frequently characterized by volatility and complexity Here comes Ophelia Chang, whose story serves as an example of how human-centred leadership and technical know-how can work together to strengthen communities and organizations We honour her work and take pride in featuring Ophelia in our Founder Spotlight.

We celebrate her trailblazing leadership in risk governance and her commitment to empowering women across Canada’s business landscape In today’s article, we will explore how her work is promoting representation, resilience, and meaningful governance in Canada

From Technical Expert to Strategic Leader

With a Master's in Technology Management, a Bachelor of Commerce, and prestigious certifications like Certified Internal Auditor (CIA), Certified Information Systems Auditor (CISA), and ITIL practitioner, Ophelia's credentials are impressive These demonstrate a foundation grounded in professional standards and intensive training

From senior IT audit positions at Sun Life Financial and HSBC Bank Canada to leadership at Brookfield Corporation and, most recently, as Director of Risk Management at a leading provider of life reinsurance technology and advisory services, Chang’s career path has been shaped by roles in internal audit, risk management, and regulatory compliance with major Canadian organizations

Ophelia’sabilitytotranscend beyondtechnicalexecutionis whatmakesherunique. Opheliamakesriskawareness adynamiccomponentof strategyratherthanmerelya compliancecheckboxby integrating"riskintelligence" intocompanyculture.Her goalistoempower organizationstonavigate uncertaintywithconfidence.

Board Engagement and Governance

phelia is involved in governance circles in addition to her corporate activities She currently serves on the audit and strategic oversight committees of a member-owned financial institution, and also advises the board of a national organization focused on agricultural innovation and sustainability

Through her directorships, Ophelia is spearheading the transformation of governance by integrating her executive experience to help boards become strategic partners for resilience rather than just governing bodies Her efforts are particularly focused on fostering inclusive decisionmaking, overseeing technology implementation, and advancing financial literacy

A Leader Among the Next Generation: Recognition and Impact

Ophelia was named to the City of Hamilton's Top 40 Under 40 list in 2025, recognizing her leadership and contributions across risk, governance, and community development With this recognition, she joins an expanding group of young Canadian leaders who blend community impact with professional brilliance

Her experience reflects broader national trends: while board diversity has improved, women ' s advancement into executive roles remains slow.

The Canadian Securities Administrators' (CSA) ten-year assessment found no increase in the number of female CEOs and CFOs, underscoring the need for structural reform and role models

She contributes to shifting perceptions in traditionally male-dominated fields such as risk, audit, and compliance through strategic leadership, board participation, and technical expertise

Lessons for Women Entrepreneurs and Emerging Leaders

Here are three key takeaways from Ophelia’s trajectory:

Integrate Strategic Vision with Technical Depth - Though leaders like Ophelia demonstrate the importance of also comprehending risk, compliance, and governance, entrepreneurs frequently concentrate on their products or services For expanding businesses, this means establishing robust, scalable operations right now

Look for Governance Positions - The most senior executives are not the only ones eligible for early board or advisory positions As Ophelia showed, engaging with nonprofit boards, committees, or trade associations can accelerate learning, expand networks, and enhance credibility.

Exhibit Values That Increase Influence - Her leadership demonstrates that creating circumstances where others flourish is just as crucial to success as achieving personal goals Her influence is amplified whether she is guiding up-and-coming professionals or forming inclusive governance

Women in Risk, Governance & Leadership

Women have historically been underrepresented in risk and governance roles Female leaders provide teamwork, ethical decision-making, and long-term strategic thinking, according to a 2024 industry commentary on women in Governance, Risk, and Compliance (GRC)

The Gender Results Framework of the Canadian federal government focuses on expanding the number of women in positions of leadership and decision-making Ophelia's journey touches on these subjects

As a woman leader working at the intersection of risk, governance, and technology, she contributes to the normalization of more inclusive leadership models for the coming generation

Final Thoughts

Leaders like Ophelia Chang stand out because they make resilience visible in a changing business environment where risk is unavoidable but resilience is elective They instill a mindset of readiness, accountability, and shared purpose, while also preparing for the unexpected

Her story inspires us all to develop not only our businesses but also the leadership ecosystems that surround them; to pursue governance literacy in the same way that we pursue market share; and to progress with intelligence, empathy, and inclusivity as our guiding principles

Subscribe to She & Success Business Magazine and follow us on she&success.ca to stay updated on funding opportunities, entrepreneurial insights, and inspiring stories of women making a difference across Canada.

Disclaimer: This article is for informational purposes. She & Success Business Magazine does not endorse or guarantee any products or services mentioned. Readers should conduct their own research and due diligence.

NetworkingAndMentorshipFor WomenEntrepreneurs

How important is building lasting influence? For Canadian women entrepreneurs to succeed, lead, and invent, networking and mentoring are crucial These factors go on to create lasting impressions and influences. Strong connections enable women to overcome obstacles and seize job possibilities, whether by networking at national conferences or using online resources like LinkedIn Growth, confidence, and the durability of a firm are fueled by peer support and mentorship

Relationship-building is more than just a business strategy, according to recent initiatives and studies; it is essential to resiliency and long-term success in the Canadian entrepreneurial ecosystem

Top Networking Tactics That Work

Authentic involvement is the first step towards effective networking To network with other business owners, influential people, and professionals in the field, Canadian women are increasingly attending conferences such as the Feminist Business Summit and the CanWIN Global Summit These gatherings provide educational opportunities, foster community development, and provide clear routes to company expansion

Creating a thorough profile, joining business groups, and sharing expertise on LinkedIn draws in key connections and collaborators, making it a pillar of digital networking

It is recommended that female founders customize their marketing by finding shared interests, personalizing communications, and following up quickly Peer networking organizations (such as those run by Futurpreneur), industry-specific roundtables, and local chambers of commerce offer specialized assistance and connections. Finding mentors, going to frequent networking events, and participating in online networking forums that prioritize diversity and inclusion are tried-and-true strategies

Conferences, LinkedIn, and Lasting Partnerships

For the growth of trustworthy relationships and businesses, inperson and hybrid conferences, such as Futurpreneur's Women in Entrepreneurship Initiative and Women of Influence+, are essential Setting reasonable goals, researching speakers and guests in advance, and always sending thank-you cards are all crucial aspects of preparation. LinkedIn strengthens relationships after an event by encouraging attendees to tag new connections and share event observations, which keeps the momentum going and expands the network

Recurring interaction creates long-term partnerships that develop into cooperative endeavours, referral networks, and strategic alliances To improve business skills and grow networks, seasoned networkers advise participating in capacity-building workshops and peer-supported groups Having a wide and varied network is beneficial since it increases teamwork, learning, and sales

Why Mentorship and Peer Support Matter

For Canadian women in business, mentoring is essential to both job growth and well-being Through organized action learning, peer mentoring programs such as those offered by WeBC, The Forum, and Women's Enterprise Organizations of Canada assist new and expanding business owners in overcoming growth obstacles and enhancing their self-confidence Women are paired with seasoned leaders for six months of skill development, networking, and confidence-building through customized mentorship programs like The Rosie Mentorship Program

These reliable networks lessen loneliness and foster resilience by offering individualized guidance, emotional support, new insights, and expanded business expertise.

Successful mentorship applicants pledge to maintain anonymity, attend frequent meetings, and give and receive advice Peer groups and mentoring are also essential for providing recommendations, growing business networks, and holding entrepreneurs accountable when they hit goals

Finding Mentors and Sponsors in Canada

Through a number of national initiatives, industry programs, and online platforms, Canadian women entrepreneurs can locate sponsors and mentors

In 2025, the Women Entrepreneurship Strategy will fund free mentoring programs that are open to all qualified candidates Considering compatibility and business fit, business associations

and online forums frequently pair mentees with seasoned business owners or mentors with specialized knowledge of the field

Sponsorship, in which leaders actively support women ' s career growth, is frequently fostered by frequent engagement in industry events or peer organizations The goal of online applications and onboarding procedures is to maximize advantages and ensure a good fit To create enduring, win-win networks, female founders should actively look for mentorship, participate in peer cohorts, and support established women ' s leadership communities

Expanding Networks, Growing Success

Networking and mentoring open doors to long-term transformation, business expansion, and professional prospects for Canadian women entrepreneurs Founders acquire support, expertise, and confidence by embracing genuine relationship-building at conferences, on LinkedIn, and in peer and mentorship groups

Connecting, learning, and working together is now simpler than ever, thanks to national programs and committed initiatives, which are fostering new alliances and enhancing corporate success across Canada Where women help women and networks are actively encouraged, progress flourishes

SubscribetoShe&Successandfollowuson she&success catostayupdatedonfunding opportunities,entrepreneurialinsights,and inspiringstoriesofwomenmakingadifference acrossCanada

Disclaimer:This article is for informational purposes She & Success Business Magazine does not endorse or guarantee any products or services mentioned Readers should conduct their own research and due diligence

FromStorytellingtoSoftware: BoldShifttoTech Stephanie Loureiro’s

Co-FounderandChiefStrategy OfficeratSpeerTechnologies

In an exclusive interview with She & Success Business Magazine, Stephanie Loureiro, CoFounder and Chief Strategy Officer at Speer Technologies, shares her inspiring journey from the media world to the forefront of innovation in AI, AR, and Web3. A recognized advocate for women in technology, Stephanie opens up about her approach to leading with empathy, her commitment to empowering diverse teams, and how she’s reshaping the tech landscape

I’m a female entrepreneur with a background in media, hosting an award-winning podcast and television show before transitioning to tech In 2019, I co-founded Speer Technologies, focusing on digital products, branding, UX/UI design, and product ideation As Chief Strategy Officer, I helped expand the company globally, securing $500K in subsidies, doubling revenue, and earning a U S patent for AR video synchronization I led Web3 initiatives, launching a decentralized app at Art Basel and a sold-out music DAO in LA. Recognized for empowering women in tech, I’ve been honored by the Women in Tech Excellence Awards and The Globe and Mail ranked Speer among Canada's Top Growing Companies.

Your journey from hosting a media show to cofounding Speer Technologies is remarkable. What inspired your shift from storytelling to software, and how did your background in design and creativity shape your approach to building a tech company?

I’ve always been passionate about storytelling and needed an outlet to be creative In my early career, hosting and producing gave me a platform to explore how people connect through communication and presentation and that’s something I’ve carried into every stage since. When I transitioned into technology, I wasn’t leaving storytelling behind, I was expanding it into a new medium

Software, to me, is interactive storytelling Every click, every interface, is an opportunity to communicate, guide, and inspire action When I transitioned into technology, I wanted to bring that empathy and creativity into every layer of the business from product design to culture My design background taught me to lead with curiosity and visual problem-solving, while my media experience trained me to see technology through a human lens. That balance of creativity and structure is what has fueled our success and shaped how I approach innovation every day.

You’ve built a thriving career in technology — an industry still heavily male-dominated. What personal strategies or mindset shifts helped you overcome imposter syndrome and lead confidently in spaces where women are underrepresented?

Imposter syndrome is something most women in leadership face, especially in tech For me, overcoming it meant reframing it I learned to use that discomfort to push myself to grow. The moments when I’ve felt scared or uncertain were often the ones that pushed me to level up.

Gaining confidence came with time and experience, but in the meantime, I always made sure to show up prepared I do my research, know my data, and bring my full self to the table - that’s how I earned credibility early on I also made a conscious decision to always speak up, even in rooms where I didn’t feel entirely comfortable Ive never regretted speaking up when I had a strong point to make I just made sure that when I did, I was adding value not talking for the sake of being heard.

Now, I try to be the kind of person who creates that same open environment for others I’ve also been lucky to have mentors and peers who guided me and made space for me to learn and grow

Speer Technologies has become known for pushing boundaries in AI, AR, and Web3 innovation. What is your guiding philosophy for identifying emerging trends and ensuring your team continues to stay at the forefront of digital transformation?

Our approach to innovation has always been grounded in curiosity. We don’t just chase new technology, we explore how it can actually make people’s experiences better At Speer, we ’ ve built an R&D department focused on experimenting with emerging tools and identifying where they fit into real human behavior

What keeps us ahead is that we push our partners and products forward with designdriven innovation We know how to make complex technology feel simple, intuitive, and beautiful even when it’s brand new or unexplored.

Were constantly working on new patents and exploring the next generation of interactive tech Our first U S patent in AR video synchronization came from observing how people multitask while streaming content and now we ’ re developing several more innovations that build on that foundation

Ultimately, staying at the forefront is less about chasing the next big thing and more about asking: How can this technology make life easier, smarter, or more human? That’s what drives every project we take on

You’ve spoken about building trust and empowering your teams to grow beyond your own expertise. How does empathy-driven leadership influence your approach to innovation, and how do you maintain a culture of collaboration as the company scales globally?

One of the biggest lessons I’ve learned in my career is to hire people you can train to do your job even better than you Early in management, I thought leadership meant being the most knowledgeable or constantly proving my value In reality, it’s the opposite, great leadership isn’t about you It’s about creating the right environment for others to do their best work

I lead with trust and transparency I want my team to feel confident making decisions and comfortable challenging my ideas When people feel supported, they take smarter risks and that’s where real innovation happens

As a recognized advocate for women in technology, what changes do you hope to see in the next decade? And what message would you share with young women aspiring to build careers — or companies — in STEM fields?

My biggest tip for women looking to start a career in tech is to start building as soon as possible Create your own projects, watch tutorials, and learn everything you can It’s so important to build your portfolio and find internships early on A lot of people don’t realize there are plenty of ways to gain experience while you ’ re still in school you don’t need a degree to start learning I started working in my first “ grown-up ” job at 18, during my first year of university

Try working for a startup While you ’ re young and don’t need complete stability yet, use that time to explore your passions. Startups are the best places to learn quickly you might join as a marketing assistant and end up helping with product design or QA testing At Speer, we always ask about our team members’ long-term goals so we can help create opportunities for them to grow within the company

Tech is still male-dominated, but companies are actively looking for diversity Having real experience and initiative on your résumé right out of school is the best way to stand out

Disclaimer: The views and opinions expressed in this interview are those of the featured guest and do not necessarily reflect the official policy or position of She & Success Business Magazine Our mission is to amplify authentic voices, highlight diverse leadership journeys, and share insights that inspire and empower women entrepreneurs and leaders across Canada

Rising totheTop: AJourneytothe

In an exclusive interview with She & Success Business Magazine, Jennifer Roy, CEO of Nucleus Networks, shares her inspiring journey from operations to executive leadership in Canada’s tech landscape. She reflects on breaking barriers as a woman in a male-dominated field, the power of empathy-driven leadership, and how emotional intelligence fuels innovation, trust, and sustainable growth in today’s digital economy.

Jennifer Roy is the Chief Executive Officer of Nucleus Networks, a leading Canadian Managed IT Services provider headquartered in Vancouver, BC With a strong background in operations and strategic leadership, Jennifer oversees Nucleus’ performance and long-term growth strategy, ensuring the company continues to deliver innovative, reliable, and people-centered IT solutions to clients across Canada

You began your journey at Nucleus Networks as COO before becoming CEO in 2024 — a major milestone in a male-dominated industry. What were the key leadership lessons you learned during that transition, and how did you prepare yourself to take on the top role with confidence and clarity?

Stepping into the CEO role after serving as COO was a natural evolution and a defining moment in my leadership journey. I had a deep operational understanding of Nucleus, from our people and culture to our service delivery and client relationships Transitioning to CEO required me to shift my mindset from managing systems to inspiring strategy

One of the biggest lessons I learned, was the importance of leading with intention, not assumption As COO, I focused on efficiency and execution; as CEO, I needed to focus on vision, communication, and empowerment That meant listening more deeply to our team, clients, and creating space for diverse voices to influence our direction

Another key lesson was owning my voice and leadership style in an industry that often underrepresents women Making conscious

effort to build confidence not through perfection, but through preparation, mentorship, and authenticity I surrounded myself with individuals who challenge me and help me grow

To prepare for the transition, I invested time in truly ensuring I had a clear understanding of Nucleus long-term goals and how my leadership could accelerate them I also focused on building a strong leadership team to help execute our strategy.

As one of the few women CEOs in the Managed Service Provider (MSP) space, you’ve faced biases and stereotypes that challenge authority. How have you handled these situations and turned them into opportunities to reshape the perception of women in tech leadership?

There’s no question that being a woman in the MSP and broader tech industry comes with its share of biases, some overt, many subtle Early in my career, I often felt the need to prove my credibility before my ideas were even heard Over time, I realized that trying to “fit in” to an existing mold only limited both my impact and my authenticity

I chose to lead differently not despite being a woman, but because of it I’ve learned that empathy, collaboration, and emotional intelligence are not soft skills; they’re strategic strengths. Leaning into these qualities, I’ve built stronger teams, deeper client relationships, and an inclusive culture that values diverse perspectives

When encountering bias or skepticism, it’s as a chance to educate through performance and example The best way to challenge stereotypes is to succeed on your own terms and let your results, integrity, and consistency reshape the narrative

I also believe strongly in lifting as I climb

Representation matters, but so does access Making it a priority to mentor women in tech not just to help them navigate the barriers I’ve faced but empowering them to break new ground Ultimately, resolving to lead with confidence, transparency, and purpose

You’ve emphasized the role of empathy and emotional intelligence in leadership. How do these qualities translate into stronger teams, better client relationships, and sustainable growth within the fast-paced tech sector?

Empathy and emotional intelligence are often talked about as “soft skills,” but they’re core drivers of performance, culture, and longterm growth in a fast-paced, service-driven industry like technology

Empathy starts with a deep understanding of people, clients, and context. When leaders take the time to listen, they gain insights that data alone cant provide That understanding helps us make better decisions, create more inclusive environments, and anticipate challenges before they escalate

Emotional intelligence builds trust and psychological safety, which are the foundations of high performance When people feel heard, supported, and respected, they bring forward their best ideas and take ownership of outcomes That’s how innovation happens

Empathy translates into partnerships instead of transactions In the MSP world, we ’ re not just managing systems; we ’ re managing relationships Understanding a client’s pressures, priorities, and pain points allows us to deliver proactive/tailored solutions that build loyalty and long-term value

Regarding sustainable growth, emotional intelligence helps leaders stay grounded It enables us to navigate complexity, lead through change, and make decisions that balance short-term performance with long-term impact

At Nucleus, empathy isn’t just a leadership principle It’s part of our business strategy; driving how we serve our clients, support our people, and grow

You’ve proven that great leadership in tech doesn’t always require a technical background. How do you leverage your unique strengths from relationshipbuilding to strategic thinking to drive innovation and maintain client trust in a highly technical industry?

I’ve always believed that great leadership isn’t about tech, it’s about connecting people, strategy, and purpose My non-technical background has been an advantage, it’s forced me to look at our organization from a different lens I focus on what truly matters – our people and our clients

My strength lies in building relationships Working closely with technical experts to understand the “why” behind what we do and the outcomes we create for clients Strong relationships are key Whether it’s with internal teams or clients, trust is built through consistent communication and delivering on promises Clients dont just want technical excellence They want confidence that their technology partners understand their goals, anticipate challenges, and have their best interests at heart

As CEO, I ensure that innovation aligns with our mission and adds measurable value. Connecting the dots between technology, people, and business outcomes

Ultimately,myroleiscreatingtheenvironmentwhereour expertscandotheirbestwork,clientsfeelsupported,and ourorganizationcontinuestogrow.Youdon’tneedtobe themosttechnicalpersonintheroomtolead.Youneedto knowhowtobringtherightpeopletogetherandkeep everyonemovinginthesamedirection.

Being one of the few women leaders in your field, how are you using your platform to advocate for gender diversity in technology? What advice would you share with women aspiring to break into leadership roles in industries where representation remains limited?

Advocating for gender diversity in technology is something I take seriously Being one of the few women in MSP leadership has given me both perspective and purpose

At Nucleus, I use my platform to amplify women ’ s voices and create pathways for growth. Ensuring our hiring, mentorship, and leadership development programs are inclusive and accessible. It means normalizing conversations about equity not as a side initiative, but as a core part of how we build sustainable teams

I make it a point to show up in spaces where representation matters; speaking at industry events, mentoring emerging leaders, and supporting organizations that help women advance in leadership It’s about breaking the cycle of “the only one in the room ” and replacing it with a culture of belonging and opportunity

For women aspiring to lead in industries where representation remains limited, my advice is this: Don’t wait for permission Build your expertise, find your allies, and stay rooted in your values The path may not always be linear, but every challenge you face builds resilience and every success you achieve opens the door a little wider for those who follow.

Disclaimer: The views and opinions expressed in this interview are those of the featured guest and do not necessarily reflect the official policy or position of She & Success Business Magazine Our mission is to amplify authentic voices, highlight diverse leadership journeys, and share insights that inspire and empower women entrepreneurs and leaders across Canada

CanadianWomen Entrepreneurs BuildingResilientBusinesses

In the face of shifting consumer tastes, market instability, and global economic upheaval, Canadian women entrepreneurs are redefining what it means to succeed The business scene in Canada has changed recently, and female founders are notable for their tenacity, agility, and innovative problem-solving Women entrepreneurs are stepping up to address new challenges as firms deal with labour shortages, supply chain disruptions, and inflation by leveraging innovation, fostering positive workplace cultures, and implementing effective strategies

Understanding Shifting Consumer Habits

Canadian women entrepreneurs have been very adept at adapting to changing consumer preferences Due to inflation and uncertainty, Canadian consumers have become more pricesensitive over the last two years and have changed how they make purchases

75% of Canadian women entrepreneurs said they were able to adapt to shifting customer trends, compared with 68% of their male counterparts, according to a recent BDC study

Strategies such as increased convenience and better personalization which 39% of female leaders mentioned showcase how attentive and focused female entrepreneurs are to the demands of their clients Women founders focus on value-added solutions rather than cutting services or products These leaders may stand out and prosper in unpredictable times by improving customer service and customizing offerings, which are planned by 93% and 88% of female entrepreneurs, respectively

Navigating Labour Shortages

and Building Inclusive Cultures

Another issue is the shortage of workers, particularly given Canada's changing demographics Attracting and retaining talent is increasingly essential as retirements rise and population growth slows. In the past three years, over two-thirds (65%) of Canadian women entrepreneurs reported successfully navigating labour shortages Creating welcoming and encouraging work environments is crucial Women-led businesses are more likely to invest in leadership that promotes diversity and values inclusivity (66%)

This strategy encourages loyalty among current employees and increases these companies appeal to potential workers Another tactic is to use technology to increase productivity; 25% of female founders have integrated new tech solutions, particularly to make hiring and streamline operations easier Nearly hal the respondents said that a lack of funds was the biggest obstacle to embracing technology

Responding to Economic Uncertainty

Inflation and rising interest rates are a greater burd Canadian women-owned businesses than on other of enterprises In late 2024, a greater percentage o women entrepreneurs 49 7% were concerned abo how inflation might affect their business operations the general business sector The obstacles in the s chain have increased, according to nearly half (49 of women-led businesses In addition to rising inpu costs, there are also ongoing delivery delays and shortages of some commodities

In response, women entrepreneurs frequently adopt cautious but targeted strategies; they reevaluate debt, reduce expenses, and, when practical, increase cash reserves Women prefer locally focused solutions when it comes to strategic planning for development or transitions, such as selling the company, restructuring, or expanding within Canada Federally supported programs like the Women Entrepreneurship Strategy (WES) are essential in providing financing, resources, and realworld assistance

Pivoting Supply Chains and Managing Trade Disruptions

For Canadian women entrepreneurs, international trading continues to present both opportunities and risks Canadian companies have been forced to reconsider their supply chains and markets due to the possibility of U.S. tariffs and other international trade restrictions. Surprisingly, 77% of women entrepreneurs have or will find ways to mitigate the negative consequences of tariffs, despite 64% of them expecting them to have a negative impact, according to a BDC survey

Amongthetacticsarechanging prices,increasingmarketingto offsetexpenses(30%),and diversifyingsuppliers(29%).In areassuchastextiles,food production,andpersonalcare thatareaffectedbytariffs,the numberoffemaleentrepreneurs isdisproportionatelyhigh.Their readinesstorealignsupply chainsandinvestigatenew marketsdemonstratestheir resilience.Ongoingsupportis providedbynationalinitiatives andindustry-specificmaterials tohelpfemaleentrepreneurs reduceriskandpursuenew growthopportunities.

Practical Tips and Canadian Success Stories

Women founders employ adaptable strategies from coast to coast These consist of:

Paying close attention to client input and acting quickly to make adjustments in response to urgent demands

Putting money into digital solutions to improve customer service, inventory control, and sales Forming alliances with regional vendors to reduce reliance on imports and adapt to supply chain disruptions

Joining government initiatives and support groups, such as the Women Entrepreneurship Strategy, to gain access to capital, guidance, and help with business development.

There are numerous examples of Canadian success stories, ranging from Indigenous women entrepreneurs establishing community-focused businesses despite structural obstacles to women-led tech startups using AI to customize customer experiences. The Canadian entrepreneurial ecosystem, enhanced by research platforms and mentorship centers, enables women entrepreneurs to lead and grow, in addition to surviving in the modern era

Conclusion

Canadian women entrepreneurs consistently demonstrate that the secret to succeeding in shifting marketplaces is tenacity, adaptability, and astute commercial acumen These executives significantly alter the business environment in Canada by remaining adaptable and committed to their networks, teams, and clients Even in the face of uncertainty and disruption, the future for Canadian women entrepreneurs is increasingly brighter thanks to continued investment from groups and government initiatives that encourage women-led firms

Subscribe to She & Success and follow us on she&success.ca to stay updated on funding opportunities, entrepreneurial insights, and inspiring stories of women making a difference across Canada.

Disclaimer: This article is for informational purposes She & Success Business Magazine does not endorse or guarantee any products or services mentioned Readers should conduct their own research and due diligence

“Everypage,session,andconversation Icreateisguidedbyonecorebelief: earlylearningshouldberootedinpurpose, joy,andrealconnection.”-Prachiti

Today, we have the honour of presenting Prachiti Mhatre, the inspirational force behind EarlyStart Kids in Toronto, Ontario Her work is at the beginning of its journey, and she is focused on building accessible, practical early learning tools designed to support young children and the adults who guide them As the Founder of her organization, she is contributing to a new wave of thoughtful innovation for women entrepreneurs in Canada In the present day, Canadian women entrepreneurs aren't just participating but shaping the country’s economic and social landscape

Asawomanfounderintheearly educationsector,Prachitiisbuildinga companytocreatemeaningfullearning solutionsfortoday'smulticulturalsociety. Shedrawsonherfirsthandexperience andglobalexpertiseasaneducatorto bringtogetherentrepreneurialspiritand educationalinnovation.Inthisarticle,we willexplorethecurrentstatusofwomen’s entrepreneurshipinCanadaandconnect ittotrendsinearlychildhoodeducation (ECEC)developments.Wewillfurther highlighthowwomenfoundersinthe earlyeducationfieldcancapitalizeonthis uniqueintersection.

Prachiti As The Passionate Educator

Prachiti is reinventing early childhood education in the center of Toronto, donning the hat of a dedicated teacher EarlyStart Kids is a purpose-driven company founded by Prachiti that offers engaging, educational resources and experiences for kids ages two and up

Through her international experience in India, Japan, and Canada, Prachiti blends extensive classroom knowledge with practical parenting insights to provide early childhood solutions that appeal to educators and families alike

“Ibelieveeverychildisuniqueandhasinborngiftsand talents.Parentsandeducatorsplayakeyroleinhelping childrendiscoveranddevelopthesegiftsbyencouragingselfexpression,imagination,andexplorationfromanearlyage. Thiscanbesupportedbyprovidingaconducivelearning environmentandembracinginnovativeapproachesthat promotetheholisticdevelopmentofthechild,”saysPrachiti.

From Global Classrooms to Canadian Entrepreneurship The EarlyStart.Kids Offerings

Slow growth in Canada’s women ' s entrepreneurship has led Prachiti to make an impactful move in the learning experience space She has more than 20 years of experience in early childhood teaching In India, Japan, and now Canada, she has held positions as a school director, supervisor, vice principal, and registered early childhood educator She has a unique perspective on how young children learn, how teachers support them, and how families participate in that learning process, thanks to her wide range of experience

After settling in Toronto, Prachiti used her wealth of expertise to develop a business that would make early education pleasant, accessible, and purpose-driven The idea of EarlyStart Kids were born Her mission is to empower kids and their caregivers parents, teachers, and other adults to confidently traverse the crucial early years

EarlyStart Kids gives out a clear mission: “We believe the early years are full of potential every scribble, every question, and every small discovery shapes little learners for life ” Here’s what the brand offers:

Learning resources and books: Early Start: Scribbles to Lines, the first book in the series, is currently available and serves as a complete toddler program in its own right. It is designed for children ages two and above and emphasizes early readiness, cognition, language, fine motor skills, routine development, and parent-child interaction.

Support for parents and educators: In addition to books, Prachiti offers individual and group workshops on managing screen time, choosing childcare, creating early learning routines at home, and using positive discipline techniques.

Local origins, global perspective: Crafted in Toronto with a worldwide perspective Prachiti's international experiences create inclusive, culturally sensitive tools that appeal to a wide range of Canadian families.

Prachiti’s Canada-Specific Action Matters A Lot Here

High demand for high-quality early childhood resources: New national and provincial policies are driving rapid evolution in early childhood education and care (ECEC) in Canada, making it an exciting time for innovation in the early learning sector

Families looking for meaningful tools: Tools that combine play with purpose and reduce screen time are becoming increasingly popular as more parents, particularly in the wake of the pandemic, take on the role of co-educators at home

Women entrepreneurs influencing education: Prachiti, a female founder in the field, exemplifies empathy and creativity by building meaningful connections with families, communities, and peers

What Drives Her

Child-centred conviction: Prachiti views the early years as a time for fostering curiosity, selfassurance, and connection rather than merely preparing children for school

Connecting theory to practice: Her tools are not purely theoretical; they are the result of her experiences in the classroom, around the world, and as a mom Users and readers receive something that has been tried, tested, and improved

Empathy + Empowerment: She knows how stressful the early years can be for both parents and teachers, and instead of using technical terms to address that, she offers straightforward, workable answers

Growth mindset in action: It takes guts to start a book series, provide sessions, and develop a brand, especially while remaining true to your objective. Prachiti demonstrates how business and mission can coexist.

What’s Next for Prachiti & EarlyStart.Kids

Expansion of the series: The EarlyStart series' second book, written for readers aged three and up, is already in the works

Expanding reach: As the brand grows in Canada and beyond, workshops, teacher training, and possibly collaborations with daycare facilities and school districts are likely the next steps

Community building: Impact, feedback loops, and creativity will be strengthened by bringing parents and educators together around intentional early childhood learning

Design that is inclusive and culturally sensitive: Prachiti's experience and global exposure offer the opportunity to create resources for multicultural, multilingual Canadian families, addressing a pressing need

Final Thoughts

Prachiti Mhatre's inspirational path from international teacher to EarlyStart Kids founder is a purposeful mission, not just a business drive She shows how early childhood education can be a potent platform for kids, families, and communities when grounded in joy, intention, and connection

Prachiti's narrative is both inspirational and educational for Canadian women entrepreneurs, educators, or parents who want to innovate, collaborate, or simply encourage the development of young children

Subscribe to She & Success Business Magazine and follow us on she&success.ca to stay updated on funding opportunities, entrepreneurial insights, and inspiring stories of women making a difference across Canada.

Disclaimer: This article is for informational purposes She & Success Business Magazine does not endorse or guarantee any products or services mentioned Readers should conduct their own research and due diligence

Why is it that we give so much value to the sense of belonging? That’s because the value of belonging is superior It is a feeling that happens inside us Belonging is when we feel seen, heard, accepted and valued It is not just a feeling it’s a basic human need Not only is belonging a social requirement, but it is also a key factor in successful entrepreneurship Safe, welcoming groups are crucial for Canadian women entrepreneurs to exchange ideas, get inspiration, and take advantage of possibilities that have historically been restricted due to gender or geographic inequalities

Women-focused organizations and online communities provide settings where a range of experiences are respected and aspirations are supported, fostering a sense of solidarity that combats isolation These communities are essential to the development of Canada's entrepreneurial scene because they promote women ' s confidence, well-being, and business expansion

The Need for Women-Centric Spaces

Underrepresentation in high-growth industries and a sense of loneliness in male-dominated fields are just two of the particular challenges faced by Canadian women entrepreneurs These difficulties are frequently exacerbated in isolated and rural areas, where establishing face-to-face networks can be intimidating According to data from the Women Entrepreneurship Knowledge Hub, women are more likely than men to say they don't have enough resources or peer support

Women-centric organizations respond by establishing purposefully welcoming environments that support candid conversations about difficulties and achievements, validate personal experiences, and offer role models These communities' specialized format enables women to share their vulnerabilities, ask for guidance, and develop both personally and professionally, which boosts innovation and business survival rates

SafeSpaces InclusiveCommunities

Power of Community Events and Groups

To meet the specific requirements and business goals of women, national groups like Startup Women, The Forum, and the Canadian Women's Chamber of Commerce provide courses, programs, and online events. Women at all levels can exchange problems and answers through peer-led seminars, mentorship circles, and monthly networking events

These communities prioritize collaborative work over rivalry, frequently creating enduring alliances that spur development According to impact statistics, entrepreneurs who participate in these encouraging networks report feeling more confident, less stressed, and having better problem-solving skills Events such as the Feminist Business Summit and StrikeUP Conference bring together thousands of women both in person and virtually, to inspire, connect, and promote more inclusiveness, creating more touchpoints for learning and belonging

Online Platforms for Motivation and Connection

For Canadian women entrepreneurs seeking encouragement and support beyond regional boundaries, digital channels are becoming increasingly important From anywhere in the nation, users may access active peer forums, expert-led training, and virtual networking through platforms like Startup Women and WilGlobo's Women Entrepreneurs Hub. Realtime problem-solving, tailored guidance, and access to a nationwide network of mentors and partners are all made possible by these virtual communities

Diverse viewpoints are amplified via social media organizations like Elleiance and The Forum, which also regularly post details on funding, awards, and new community projects

Women from Indigenous, racialized, immigrant, and handicapped communities can thrive and share ideas in safe settings thanks to accessible platforms

Inclusive

Initiatives Driving Real Change

The advancement of inclusion in Canada is rooted in a thriving network of community projects and activism

In an effort to remove obstacles for women from all backgrounds, groups such as the Women Entrepreneurship Strategy and the Women Entrepreneurship Knowledge Hub co-sponsor hundreds of regional and national events

With an emphasis on access, mentorship, and business resources, many communities provide programs specifically designed for women of colour, Indigenous women, and those living in underprivileged areas These programs contribute to the resilience and equity of entrepreneurship by promoting diverse leaders and providing women with a "seat at the table " Stronger survival rates, increased creativity, and a national model of inclusive company culture result from the combined effect of various factors

Thriving Together For a Brighter Future

The foundation of Canada's flourishing women ' s entrepreneurship movement comprises safe spaces and inclusive communities These clubs give women the confidence, self-motivation, and sense of belonging they need to overcome challenges and accomplish their aspirations

More women will be able to get the inspiration, cooperation, and mentoring required for sustained achievement as online and offline networks grow. Canada will continue to be a leader in women ' s entrepreneurship, where each founder has a place to develop and prosper, if it continues to engage in inclusive community initiatives

Subscribe to She & Success and follow us on she&success.ca to stay updated on funding opportunities, entrepreneurial insights, and inspiring stories of women making a difference across Canada.

Disclaimer: This article is for informational purposes. She & Success Business Magazine does not endorse or guarantee any products or services mentioned. Readers should conduct their own research and due diligence.

Anne Stefanyk:

ReimaginingTech LeadershipThrough Empathy,Opportunity, andInclusion

In an exclusive interview with She & Success Business Magazine, Anne Stefanyk, Founder and CEO of Kanopi Studios, shares how empathy and inclusion shaped her journey to redefine leadership in tech. She reveals how building a people-first culture has helped Kanopi thrive while empowering women to lead with purpose and balance.

Anne Stefanyk is the Founder and CEO of Kanopi Studios, a leading digital agency that designs and builds impactful websites for mission-driven organizations Under her leadership, Kanopi has grown into a top-tier WordPress and Drupal agency trusted by nonprofits, higher education institutions, healthcare and enterprise clients alike

Anne’s expertise lies at the intersection of digital strategy, human-centered design, and business development She is a recognized thought leader in the open-source and mission-driven digital space and frequently speaks at industry events about accessibility and inclusive leadership.

Your story began with a desire to create balance between family and ambition something many women struggle to achieve. How did this pursuit of flexibility shape the culture, mission, and longterm vision of Kanopi Studios?

Kanopi Studios was born from my own struggle to balance ambition with family When I couldn’t find a workplace that offered the flexibility I needed to care for loved ones and grow my career, I decided to build one That decision became the foundation for Kanopi

From day one, flexibility and empathy have guided how we work and lead We built a culture based on trust, where people never have to choose between career and life They can thrive in both This philosophy has driven our 97% retention rate It also fuels our commitment to inclusive, human-centered tech that supports lasting growth

What began as a personal pursuit for balance has evolved into a long-term vision We want to show how leading with empathy creates better workplaces and better outcomes for everyone.

You’ve mentioned facing bias in boardrooms — moments when your authority was questioned. How did you turn those experiences into fuel for growth, and what advice would you offer to women entrepreneurs who feel underestimated or overlooked?

Kanopi was born from my own need for balance. At a pivotal time in my life, my grandmother needed care as she aged, and my mother was undergoing cancer treatments (thankfully, she is now in remission) Despite my dedication, my job at the time didn’t allow a fully remote setup And I knew that if I was struggling to balance family and career, many other women were too

So I built Kanopi to change that story From the beginning, our mission has been to create a workplace where women don’t have to choose between their ambitions and their loved ones Flexibility and empathy aren’t perks here They form the foundation of how we work We believe that when people feel supported as whole humans, they bring their best ideas to life

This philosophy shapes everything we do It informs how we hire, how we lead, and how we build a culture where family commitments are respected and career growth is limitless It’s also central to our long-term vision to build a future in tech where women can lead and innovate without giving up the people and priorities that matter most.

You lead with what you call a “human-first” approach — one that prioritizes empathy, authenticity, and emotional space. How has this leadership style helped you retain talent, inspire innovation, and foster loyalty within your team?

Leading with a human-first approach has been central to Kanopi’s success and longevity. For me, leadership starts with empathy and authenticity It’s about creating space for people to show up as their full selves That philosophy shapes everything we do, from how we hire and support team members to how we collaborate and grow together

Because of this approach, people don’t just work at Kanopi They build lasting careers here Our very first employee is still with us, and many others have been part of the team for five or even ten years That kind of long-term commitment is rare in tech and speaks to the deep trust and loyalty our culture fosters

This stability benefits more than just our team It gives clients consistent relationships and strong institutional knowledge that build lasting success through true partnership It also fuels innovation When people feel valued and secure, they become more creative and open to collaboration and new ideas.

Nearly 50% of Kanopi’s tech team is female — a remarkable achievement in an industry still battling gender imbalance. What intentional strategies have you put in place to build an inclusive, supportive environment for women in technology?

Nearly half of our tech team identifies as female, and that’s not by accident From the beginning, we understood that changing the face of technology would take intentional effort at every stage, from recruiting to building culture and supporting growth

We focus on inclusive hiring practices that actively seek women and non-binary talent Our job descriptions, interview processes and outreach reflect our values But representation is only the first step Once people join Kanopi, we make sure they have what they need to keep learning and advancing in their careers

From corporate banking to entrepreneurship, your journey reflects courage and reinvention. Looking ahead, how do you see women reshaping leadership in Canada’s tech and creative industries, and what legacy do you hope Kanopi Studios will leave behind?

Ourfamily-first,employee-firstcultureis anotherfoundationofoursuccess.Flexibility andpsychologicalsafetyhelpwomenstay engagedwithoutsacrificingotherpartsoftheir lives.Weprioritizediverseleadershipso womenseethemselvesrepresentedatevery level,fromengineeringandstrategyto executivedecision-making.

By removing systemic barriers and celebrating diverse perspectives, we are proving that inclusion is more than good ethics. It is good business that builds stronger teams and sparks innovation across the tech industry.

From employee to entrepreneur, my journey has always been about courage and reinvention, and about proving that leadership can take many forms I stepped out on my own to build the kind of company I wished had existed earlier in my career It’s a place where women can lead with confidence and build meaningful careers while staying connected to their families and lives beyond work

Looking ahead, I believe women will reshape leadership in Canada’s tech and creative industries by leading with empathy and authenticity. We’re already proving that successful businesses do not have to sacrifice humanity for growth In fact, peoplecentred leadership drives innovation and long-term impact by helping teams stay engaged and committed

The legacy I hope Kanopi leaves behind is bigger than the company itself It’s about opening doors for my daughter and the next generation of women They deserve to know they belong in leadership and can build something powerful without choosing between ambition and family If Kanopi can be a model that inspires that belief in others, then our impact will extend far beyond the work we do today

Disclaimer:Theviewsandopinionsexpressedinthis interviewarethoseofthefeaturedguestanddonot necessarilyreflecttheofficialpolicyorpositionofShe &SuccessBusinessMagazine Ourmissionistoamplify authenticvoices,highlightdiverseleadershipjourneys, andshareinsightsthatinspireandempowerwomen entrepreneursandleadersacrossCanada

FromIdea toImpact:

AJourneyinTech andEntrepreneurship

Stephanie Florio is the Co-Founder of Swob, an AI-powered hiring platform with over 9 million jobs across the U S A recognized hiring expert, Stephanie has appeared on BNN Bloomberg, The Marilyn Denis Show, and Elevate Tech Fest in Toronto. She specializes in helping restaurants and retailers attract and retain Gen Z talent, reduce hiring time, and build employer brands that resonate with the next generation of workers.

Stephanie has also worked with the WE Organization as a mentor for the WE Incubation Hub Program, empowering young social entrepreneurs to launch their own ventures She was named DMZ’s Women of the Year 2022, most recently nominated for the RBC Canadian Women Entrepreneur Award presented by Women of Influence, and was awarded the Next Generation Award in 2025 by ICCO Canada

In an exclusive interview with She & Success Business Magazine, Stephanie Florio, Co-Founder of Swob, shares how she’s transforming the hiring landscape through innovation and empathy She discusses her journey as a woman entrepreneur in tech, the importance of building inclusive teams, and how Swob’s AI-powered platform is making job searching simpler, faster, and more accessible for the next generation of workers.

Swob began with a simple yet powerful idea making job hunting as easy as swiping on an app. What inspired you to turn that idea into a business, and how did your personal experiences shape the purpose and design behind Swob?

Our mission has always been simple: make it easy for people to find work That hasn’t changed, and we continually listen to feedback to improve Swob The idea actually came from my brother Alex, who was frustrated with his own job search With our father working in the restaurant industry, we also knew firsthand how high turnover rates are often exceeding 70% annually When we dug into the data, we realized there was a real need for a solution like Swob That combination of personal experience and research inspired us to pursue this idea and build a platform that truly simplifies job searching for candidates while helping employers fill positions faster

As a woman entrepreneur in the tech industry, you’ve faced skepticism and bias along the way. How have you navigated those challenges while staying confident in your vision, and what advice would you give to other women trying to carve out space in male-dominated sectors?

I focus on results, not gender Hard work speaks for itself Being a woman entrepreneur is empowering I often stand out when I’m the only female in the room, and that visibility also allows Swob to stand out My advice to other women is to embrace your voice and your perspective, trust your expertise, and let your work and leadership shine Confidence comes from focusing on your mission, not the biases you might encounter along the way.

You’ve spoken about building a team that believes in your mission and mirrors your values. How do you approach leadership, and what steps do you take to foster creativity, collaboration, and inclusion at Swob?

I believe in taking care of your employees Training and showing team members opportunities for growth helps them visualize a future within the organization This approach applies across industries treat people how you want to be treated Collaboration and brainstorming are core to our culture; the best ideas come from open discussion and teamwork. By fostering an environment where everyone feels valued, we encourage creativity, inclusion, and a shared commitment to our mission

You’ve balanced entrepreneurship with motherhood and personal growth. How have you learned to manage both worlds without compromising either — and what lessons have these experiences taught you about redefining success for women entrepreneurs?

I love being a mom and I love being an entrepreneur Swob means so much to me, and my kids know it I’m proud to show them that I run a business and lead with purpose, and I hope they feel inspired Becoming a mom changed my work style I want to work harder and smarter for them I practice work-life integration, and my kids understand when “ mom ’ s in a meeting ” Balancing both worlds has taught me that success isnt about choosing one over the other it’s about making both meaningful

Swob has already revolutionized how students and young job seekers connect with employers. Looking ahead, what’s your long-term vision for Swob, and how do you see technology continuing to shape inclusivity and opportunity in Canada’s job market?

We’re excited about Swob’s next phase, leveraging AI to help food service employers hire with less stress Swob’s AI assistant manages multiple tasks, allowing managers to focus on developing their teams Our long-term vision is to continue building intelligent tools that not only simplify the hiring process but also empower employers and job seekers alike, shaping a more equitable and opportunity-rich job market

Disclaimer: The views and opinions expressed in this interview are those of the featured guest and do not necessarily reflect the official policy or position of She & Success Business Magazine Our mission is to amplify authentic voices, highlight diverse leadership journeys, and share insights that inspire and empower women entrepreneurs and leaders across Canada

I’m Sneha, an entrepreneur, investor, and law student at York University with a passion for economics, business, and strategy After moving from Dubai to Canada as a child and losing my father at 12, I learned resilience early working multiple jobs, graduating high school at 16, and starting my first business as a teen My path has taken me from retail to day trading, real estate investing, and founding ventures like OOTB, a healthcare staffing company, and StayEasy, a tech platform. I’m driven by curiosity about how systems work and inspired by creating opportunities that empower people to grow and succeed.

Your journey began with a determination to challenge misrepresentation and redefine what female leadership looks like. What inspired you to start OOTB Consulting Group, and how has your vision evolved as the company continues to grow?

Growing up, people often told me I “over-leveraged my time.” I was encouraged to focus on one thing, but I’ve always believed that ambition, when driven by purpose, is limitless. My parents inspired me to pursue greatness through education from honour roll to law school yet I wanted to go further I wanted to build something that merged creativity, business strategy, and leadership into one

EmpoweringWomen ThroughBoldLeadership OOTBConsulting:

In an exclusive interview with She & Success Business Magazine, Sneha Kumar, Founder of OOTB Consulting Group, shares how she’s challenging traditional notions of leadership by blending law, economics, and strategy with empathy and innovation. From overcoming early adversity to building a thriving, female-led consulting firm, Sneha opens up about turning resilience into vision and how her behavioural approach to business is empowering a new generation of women to lead with clarity, confidence, and courage

That vision became OOTB Consulting Group, a Toronto-based, female-led consulting firm helping entrepreneurs and small businesses scale through strategy, marketing, and innovation What started as a spark of passion has evolved into a thriving ecosystem where law, business, and behavioural economics intersect Today, OOTB’s foundation of passion, purpose, and innovation continues to shape how we help our clients grow, adapt, and succeed

As a young woman leading in the fields of economics, law, and business—spaces often dominated by men—you’ve faced direct bias and doubt. How did you navigate these moments, and what mindset helped you turn rejection into motivation?

Being a young woman in business and law comes with unique challenges There were countless moments when people doubted my capability or bandwidth But I’ve learned that rejection is simply redirection Every “ no ” sharpened my ability to pivot, rethink, and grow

In the consulting world, not every partnership will align and that’s okay I’ve built OOTB Consulting Group on trust, transparency, and alignment of values My mindset has always been: if it doesn’t feel right, its not for me This perspective has helped me turn obstacles into opportunities and maintain a business that leads with both intuition and intelligence.

You’ve built a fully female-led team at OOTB Consulting Group. What values guide your leadership, and how do you create an environment that encourages confidence, creativity, and collaboration among your team?

OOTB Consulting Group is proud to be a 90% female-led consulting firm, uniting strategy consultants, marketing specialists, and creative thinkers under one roof Our culture is built on three pillars: passion, encouragement, and collaboration

As a leader, I focus on giving my team the space to grow, experiment, and innovate Whether it’s providing resources, mentorship, or just support through dialogue I believe in lifting people up I also encourage every team member to pursue their personal goals outside work because fulfillment fuels creativity When women are empowered to lead, collaborate, and dream, their brilliance becomes unstoppable and that’s what makes OOTB truly stand out in the consulting space

You’ve mentioned using a behavioural economics and psychological approach in your business strategy. How has this unique perspective shaped the way you lead, make decisions, and deliver results for your clients?

At OOTB Consulting Group, our strategies are powered by behavioural economics and psychology. Most companies focus on financial metrics ad spend, ROI, cost of goods but we dive deeper We ask why people make decisions

Understanding human behaviour allows us to design data-backed, emotionally intelligent strategies that drive long-term growth By analysing motivation, perception, and decision patterns, we help clients achieve not just higher revenue but stronger customer loyalty and team engagement It’s this unique blend of data and empathy that defines how we consult, lead, and deliver transformative results for our clients across industries

At just 23, you’re already mentoring and inspiring both new and seasoned business owners. What message do you want to share with young women who aspire to lead, innovate, and break barriers in industries where they are often underestimated?

My message to young women is simple: take the chance Be a lifelong learner Never let someone ’ s opinion of you define your worth You are your own power source your confidence, intellect, and drive will open the doors others say don’t exist

Always present yourself with class, authenticity, and conviction Challenge norms, trust your gut, and never stop striving for excellence The world needs women who lead fearlessly, think creatively, and empower others to rise Through OOTB Consulting Group, I hope to show that breaking barriers isn’t just possible it’s powerful

Disclaimer: The views and opinions expressed in this interview are those of the featured guest and do not necessarily reflect the official policy or position of She & Success Business Magazine Our mission is to amplify authentic voices, highlight diverse leadership journeys, and share insights that inspire and empower women entrepreneurs and leaders across Canada.

FundingBarriers andCreativeSolutions

Despite being eminent forces behind innovation and community development in Canada, women entrepreneurs continue to face barriers to securing funding for their businesses. Women-led enterprises face higher financing costs and less access to external capital than their male competitors, despite their growing numbers Women's entrepreneurial experiences nationwide are nevertheless shaped by issues including gender bias, a lack of financial networks, and restricted access to traditional institutions

Understanding the Financing Challenge

Approximately one in five privately held enterprises in Canada is womenowned, according to statistics, but they still receive a disproportionately small fraction of private investment Startups and small businesses, many of which are managed by women, are often underserved by traditional banks, which tend to favour larger, more established companies

Systemic discrimination and exclusion from conventional banking networks present even more obstacles for women who are Indigenous, Black, immigrant, and other equity-deserving.

Government data indicate that women founders are twice as likely to rely on family loans or self-finance, which restricts their ability to grow and bounce back from economic downturns

Government Programs Women Entrepreneurship Strategy (WES)

The Government of Canada's Women Entrepreneurship Strategy (WES) is making significant strides toward closing the funding gap Through grants, microloans, networking, and mentorship opportunities, WES has empowered more than 25,000 women entrepreneurs since its founding The WES Ecosystem Fund invests in Canadian organizations that provide resources, training, and support to a diverse range of women entrepreneurs

With a focus on helping Black, racialized, and Indigenous women entrepreneurs, the federally supported Women Entrepreneurship Loan Fund provides loans up to $50,000 to start-ups and expanding companies

Support from BDC and Local Banks

The Business Development Bank of Canada (BDC), which provides venture capital, financing choices, and business guidance, is essential to bolstering women-led enterprises BDC has committed $750 million to inclusive entrepreneurship since 2023, including the Thrive Venture Fund for Women, which funds high-growth and creative firms

Additionally, local banks and credit unions are introducing business support initiatives and specialized microloan products tailored for female entrepreneurs To increase access outside major cities, Farm Credit Canada and the Women's Enterprise Initiative provide targeted financing solutions for regional company owners and agricultural enterprises

Alternative Funding Solutions

Aside from government-backed and traditional loans, women entrepreneurs are exploring alternative financing possibilities for growth Crowdfunding, supplier diversity programs, and individual grants are gaining popularity Entrepreneurial networks and incubators offer financial guidance and train women how to take advantage of available opportunities

Community lenders and impact investors have more flexible terms and are more likely to include people from various backgrounds Importantly, mentorship programs provide women founders with access to professional financial advisers who can help them with pitching, loan applications, and developing ties with banks

Practical Tips for Accessing Capital

By creating customized business plans and understanding the needs of each funding source, female entrepreneurs can increase their chances of securing financing Access and confidence can be improved by taking part in government initiatives such as WES and BDC's Thrive Venture Fund, joining your community's chambers of commerce, and seeking mentorship

Closing the Gap

In Canada, closing the gender financing gap is a continuous effort that calls for innovative thinking, tenacious campaigning, and sustained funding To overcome longstanding obstacles and spur economic growth, Canadian women entrepreneurs are leveraging government initiatives, neighbourhood banks, and alternative financing sources Canada is opening doors for more women to thrive by increasing access to resources and scaling inclusive initiatives, enabling them to improve local economies and communities

Subscribe to She & Success and follow us on she&success.ca to stay updated on funding opportunities, entrepreneurial insights, and inspiring stories of women making a difference across Canada.

Disclaimer: This article is for informational purposes She & Success Business Magazine does not endorse or guarantee any products or services mentioned Readers should conduct their own research and due diligence

HowToBreak SystemicBarriers

Even with continuous advancements, deeply ingrained structural obstacles still affect Canadian women entrepreneurs in leadership and business. These difficulties stem from slow policy adaptation, historical exclusion from profitable businesses, and systemic biases Despite women currently owning almost one in five small and medium-sized enterprises in the country, they remain underrepresented in venturebacked startups and high-growth industries It will need targeted investment, creative policymaking, and a cultural revolution in Canada's economic and political spheres to overcome these obstacles

Numbers and Narratives In Industry Exclusion and Bias

Even as women make inroads into entrepreneurship, industries such as manufacturing, technology, finance, and construction remain predominantly male. According to a 2025 federal assessment, women entrepreneurs are less likely to be admitted to critical industry alliances or high-value procurement chains

Racial and gender discrimination still exists; speaking with female founders reveals everyday experiences of being undervalued, passed over for contracts, or excluded from high-level business circles because of unconscious prejudice

Black, immigrant, and Indigenous women experience a variety of forms of exclusion, ranging from overt structural racism to cultural hurdles. Due to these obstacles, women have greater rates of business closure than men do, as well as less access to funding and networking possibilities

The Urgent Need for Policy Change

It takes audacious, intersectional policy action to address systemic hurdles. By funding training and mentorship for women from diverse backgrounds, the Government of Canada's Women Entrepreneurship Strategy (WES) and Ecosystem Fund are opening new doors WES is promoting training that eliminates discrimination in the workplace and in investments, as well as increasing procurement possibilities

To guarantee that more contracts are available to women-owned enterprises, provincial and local governments are also updating their procurement regulations In the meantime, national organizations are pushing for greater accountability in corporate employment practices and for open reporting on diversity and gender in venture capital funding

Building Inclusive Cultures in Business and Politics

Canadian institutions and organizations must foster a truly inclusive culture Businesses with a strong record of diversity and gender equity are more likely to attract top talent and outperform their peers. Cultural barriers are addressed and peer support networks are established through initiatives like the Indigenous Women's Entrepreneurship Program and the Black Entrepreneurship Program

Increasing the number of women in leadership positions, on boards, and in political cabinets paves the way for greater corporate equity To empower entrepreneurs to question the status quo and strengthen their collective voice, numerous women ' s organizations are establishing safe spaces for activism, training, mentoring, and conversation

Grassroots Advocacy and Cultural Shifts

Across Canada, female entrepreneurs are spearheading grassroots change through advocacy campaigns, peer groups, and online networking sites. Particularly for newcomers, racialized women, and people with disabilities, these communities build resilience and promote business success

Initiatives for leadership development, business incubators, and mentoring programs boost self-esteem and practical abilities Social media movements and national organizations' public awareness campaigns are also shaping new narratives about women ' s skills, changing attitudes among both customers and legislators

Success Stories and the Road Ahead

There is development and hope Diverse Canadian women are occupying key positions, winning procurement contracts, and starting high-impact businesses The myths of exclusion are challenged, and future generations are inspired by their stories, which are echoed by the media, research centers, and advocacy groups.

It will be essential going forward for legislators, corporate executives, and community organizations to continue working together Canada every female ent scaling proven ta tearing down any

Subscribe to She & Success and follow us on she&success.ca to stay updated on funding opportunities, entrepreneurial insights, and inspiring stories of women making a difference across Canada.

Disclaimer: This article is for informational purposes She & Success Business Magazine does not endorse or guarantee any products or services mentioned Readers should conduct their own research and due diligence

JourneyofIndigenous WomenEntrepreneurs inCanada

The number of Indigenous women entrepreneurs in Canada's business community is steadily increasing

According to recent polls, women own 23 2% of Indigenous enterprises, which is higher than the national average for non-Indigenous women In addition to creating prosperous businesses, these trailblazers are mentoring, protecting culture, and leading their communities Both profound difficulties and extraordinary talents have influenced their paths, providing insights into fortitude, creativity, and the value of cultural identity in the workplace

As more Indigenous women become entrepreneurs, Canada's prospects for social progress and economic empowerment become more apparent

Unique Challenges on the Path

As entrepreneurs, Indigenous women encounter a distinct set of obstacles Due to legal limitations imposed by the Indian Act, such as the inability to use land on reserve as collateral, financial restraints remain severe and limit access to traditional lending Many reside in rural or isolated areas distant from major markets and commercial infrastructure, which makes supply chain logistics and networking more challenging Other obstacles include a lack of company space or dependable internet, institutional discrimination, and lower average income and education levels

These factors frequently result in firms being underfunded from the start and hastened burnout for solo proprietors, according to the National Indigenous Women Entrepreneurship Survey However, Indigenous women continuously demonstrate flexibility by seeking alternative funding sources, taking part in financial literacy courses, and creating businesses rooted in customs and community needs

Strengths and Values in Indigenous Entrepreneurship

Indigenous women entrepreneurs are heavily fueled by a sense of community and purpose To encourage cultural preservation and provide welcoming environments for both Indigenous and non-Indigenous clients, many incorporate social missions, sustainability, and traditional knowledge into their business strategies Indigenous women are wellrepresented in fields related to community well-being, ranging from the arts and professional services to healthcare and retail

Hiring locally, reinvesting in youth training, and enlisting extended networks for business development are frequently their top priorities Blending Indigenous worldviews with Western techniques, the "Two-Eyed Seeing" approach has been particularly practical in providing innovative solutions to commercial and community difficulties Local economies are nourished and future generations are inspired by these valuesbased, holistic businesses

Accessing Resources and Support

National and Indigenous-led efforts are increasing access to culturally appropriate financial programs, support, and mentorship To overcome structural obstacles, groups like the Indigenous Women Entrepreneurship Fund (IWEF), which is run by the Canadian Council for Aboriginal Business (CCAB), offer training and microgrants Through the Indigenous Women's Entrepreneur Program, the National Aboriginal Capital Corporations Association (NACCA) provides mentorship, business coaching, and microloans up to $50,000 for all phases of a company ' s development, from launch to growth

With an emphasis on cultural sensitivity and community ties, incubators such as Toronto's Indigenous Centre for Innovation & Entrepreneurship (ICIE) offer coworking spaces, networking opportunities, and businessadvising services tailored to Indigenous entrepreneurs Digital learning networks and grassroots peer mentoring are also helping fill gaps in market access and financial awareness

Mentorship, Community, and the Road Ahead

Mentorship remains a cornerstone of empowering Indigenous women in business Programmes cocreated with Indigenous communities, such as those provided by Réseau Mentorat and the First Nations of Quebec and Labrador Economic Development Commission (FNQLEDC), foster trust and cultural understanding while increasing capacity for long-term growth Experienced entrepreneurs help new founders navigate the intricacies of fundraising, marketing, and balancing cultural and business duties

Their confidence, leadership, and business influence increase as more women obtain training and mentoring, enabling them to serve as role models for the next generation Indigenous women ' s entrepreneurship in Canada has a promising future; equal chances and longterm success depend on sustained government funding, Indigenous-led lobbying, and culturally relevant tools

Shaping Canada’s Economic Future

The economic and cultural revitalization of Canada is greatly aided by the contributions of Indigenous women entrepreneurs. They are reinventing the business environment in ways that go well beyond profit and loss by overcoming structural barriers and embracing tradition and community In addition to empowering their workers, their vision, tenacity, and leadership enhance the Canadian economy as a whole More opportunities for future trailblazers will be created by elevating their stories, supporting Indigenous-led initiatives, and changing restrictive laws, thereby promoting an environment in business where everyone can prosper

Subscribe to She & Success and follow us on she&success.ca to stay updated on funding opportunities, entrepreneurial insights, and inspiring stories of women making a difference across Canada.

Disclaimer: This article is for informational purposes She & Success Business Magazine does not endorse or guarantee any products or services mentioned Readers should conduct their own research and due diligence

WomenLeading ChangeInSocial Impact

Women entrepreneurs are becoming strong advocates for social impact and sustainable business across Canada Their initiatives, spanning renewable energy to eco-friendly design, are revolutionizing how businesses and communities address social and climate issues According to recent research, women entrepreneurs are more likely to incorporate strong social missions and environmental initiatives into their business plans, thereby changing Canadian business culture and influencing the country's dialogue on responsible growth

Green Initiatives at the Forefront Social Enterprises and Impact Evaluation

Businesses run by women are bringing new ideas to Canada's net-zero future According to a 2024 Diversity Institute study, female entrepreneurs prioritize sustainability more than their male counterparts, promoting ecodesign, upcycling, renewable energy, and greener supply networks Companies that specialize in sustainable food production, green building techniques, biodegradable consumer goods, and advanced water treatment technology are among them

According to industry data, women " greenpreneurs " have made a substantial contribution to the country's emission reduction targets. Many of them are at the forefront of initiatives in sustainable agriculture, waste management, and naturebased solutions In addition to generating employment, these founders are encouraging suppliers and customers to embrace ecofriendly methods

99 4% of fully women-owned businesses self-identify as having a strong mission orientation, demonstrating a strong commitment to social, environmental, and cultural missions To guarantee quantifiable benefits for their communities, womenled social businesses often operate autonomously and are highly likely to conduct formal impact evaluations. Women founders are directly influencing change through their support of underserved communities, advocacy for health equity, and fundraising for neighbourhood projects

However, these same social enterprises typically reinvest slightly less into furthering their mission than their male-led counterparts, in part due to systemic funding barriers Public grants and government initiatives, such as the Capital Elle Business Impact Award, are enabling entrepreneurs in underfunded industries to expand their influence

This development shows that women-led social entrepreneurship is not just mission-driven but als strategic and resilient

Mentorship Programs Driving Impact

For Canadian women entrepreneurs, mentoring is essential to their development and resiliency

Early-stage and experienced business owners are paired with mentors who provide strategy and growth guidance through initiatives like as WeBC, CDF's Women's Mentorship Program, and the Scotiabank Women Initiative Participants report a sharp rise in their knowledge and confidence; in one program, mentee confidence increased from 39% to 95% after finishing

In addition to guiding founders through the challenges of social and environmental projects, long-term mentoring creates support systems that hasten community impact To strengthen women ' s voices in sustainability, social change, and economic development, national groups such as Startup Women and chambers of commerce offer resources, networking opportunities, and specialized mentoring

Community and Economic Development

Whole communities are impacted by the sustainability and social impact enterprises run by women These entrepreneurs boost the economy and support worthy causes by employing local people, sourcing responsibly, and providing essential services In rural, Indigenous, and urban communities, many promote youth employment, education, and skill development, bridging gaps and improving community well-being

By reflecting a range of backgrounds and creating fair workplaces, female founders also advance diversity and inclusion

They foster a new generation of Canadian changemakers by serving as role models and proving the financial feasibility of sustainable business and social enterprises

Looking Ahead

Visionary female founders have played a significant role in shaping Canada's economic ecosystem These leaders create resilient businesses and vibrant communities by embracing sustainability, assessing social impact, and taking part in mentorship Scaling these programs requires government financing, national awards, and ongoing investment in mentorship programs

More women will influence business in the future as support networks expand, utilizing creativity, empathy, and sustainability to achieve long-term success and social justice

Subscribe to She & Success and follow us on she&success.ca to stay updated on funding opportunities, entrepreneurial insights, and inspiring stories of women making a difference across Canada.

Disclaimer: This article is for informational purposes. She & Success Business Magazine does not endorse or guarantee any products or services mentioned Readers should conduct their own research and due diligence

Mindset Successa Resilien

Building resilience, cultivating confidence, growth mindset are becoming increasingly Canadian women entrepreneurs to succee economic and social unpredictability of re in business are still adapting, innovating, a top Resilient entrepreneurs are built on pra such as peer mentoring and skill developm Canadian thought leaders consistently emphasize how developing an optimistic, proactive mindset enables female founders to overcome obstacles, grasp opportunities, and forge long-term paths for themselves and their communities

Embracing Resilience Through Challenges

According to recent Canadian statistics, resilience the capacity to adjust and prosper in the face of adversity is crucial for female entrepreneurs In 2024, 68 6% of enterprises with a majority of women reported sales either unchanged or higher than the previous year, demonstrating their resilience amid supply chain challenges and rising inflation

Entrepreneurs discuss how they learned digital skills, expanded their product lines, and used adaptable business strategies to reframe hardship as opportunity

Founders are urged by mentors and business associations to view setbacks as learning opportunities rather than obstacles and to seek help when things get tough Canadian leadership voices often encourage women to focus on perseverance, flexibility, and well-being while setting reasonable goals and acknowledging that uncertainty is a natural aspect of business. Despite systemic obstacles or market instability, resilient entrepreneurs remain motivated and maintain their perspective

Growth-Focused Thinking

Founders who adopt a growth mindset are more able to see obstacles as chances for personal improvement rather than as indicators of their limitations Women with a growth mentality proactively seek out criticism, pursue continuing education, and experiment with new tactics, according to business experts at She & Success Building momentum requires setting challenging yet achievable objectives, monitoring progress, and acknowledging successes

Professional development, such as leadership classes and skills seminars, increases self-assurance, develops new talents, and enables business owners to change careers or industries as needed In their interviews, Canadian women leaders stress the importance of viewing every obstacle as a learning opportunity and encourage their colleagues to set aside time for introspection, journaling, and creativity

Even in highly competitive industries, growth-oriented entrepreneurs are more likely to effectively scale their businesses and adapt to changing markets

Building Entrepreneurial Confidence

Building confidence through experience, constructive criticism, and deep connections is both a mentality and a skill Leaders advise female entrepreneurs to join mastermind groups, arrange frequent peer support check-ins, and look for a variety of mentors to broaden their horizons Highly educated women are making great strides as entrepreneurs, according to Canadian research, and those with strong support systems are more likely to innovate and report financial benefits

Resilience and confidence can also be increased by picturing success, engaging in constructive self-talk, and taking measured risks As they gain knowledge through mentorship, entrepreneurs who teach others frequently report feeling more confident In Canada's entrepreneurial landscape, women business owners are more visible and valued when they embrace authenticity, stand up for themselves, and share their experiences with peers.

Practical Strategies for Mindset Strengthening

Using doable tactics is essential to proactively building confidence and resilience Prominent Canadian coaches advise regular introspection, stress reduction, and worklife balance as strategies for sustaining motivation over the long term

Strategic planning, along with frequent goal reviews and adaptability, enables business owners to maintain composure and optimism in the face of unforeseen circumstances. In-person and virtual involvement in womens entrepreneurship networks promotes a sense of community and makes information exchange easier.

Attending networking meetings and leadership activities, as well as applying for professional development grants, increases exposure to positive role models Setting up "learning sprints" and individual evaluations on a monthly or quarterly basis promotes confidence in navigating the business journey and keeps progress apparent

Insights from Canadian Entrepreneurial Leaders

It is the mindset that Canadian women business leaders frequently cite as the "hidden ingredient" of perseverance and innovation Numerous people tell tales of overcoming discrimination, undervaluation, or early failures by developing a growth-oriented self-image and using local resources for assistance

Prioritize flexibility, have faith in your ideas, and never be afraid to network with other aspirational women are a few of the things they advise the next generation For women in every industry, the networks, information, and support provided by Canada's developing entrepreneurial community are fostering ongoing achievement, creativity, and leadership

Subscribe to She & Success and follow us on she&success.ca to stay updated on funding opportunities, entrepreneurial insights, and inspiring stories of women making a difference across Canada.

Disclaimer: This article is for informational purposes She & Success Business Magazine does not endorse or guarantee any products or services mentioned Readers should conduct their own research and due diligence

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She & Success Business Magazine November 2025 by CanadianSME Small Business Magazine - Issuu