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INTHISISSUE
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Elvira Ciambella, Vice President/General Manager of Business Innovation, Transformation and Shared Services, ADP Canada
By Natalia Brattan
EmpoweringEntrepreneurs: Gauvreau’s GrowthJourney
InterviewBySKUddin
In an exclusive interview with CanadianSME Small Business Magazine, Robert Gauvreau, Founder and CEO of Gauvreau Accounting Tax Law Advisory, shares his journey from building a solo practice to leading one of Canada’s fastest-growing firms He discusses how clarity, innovation, and purpose-driven leadership can transform how entrepreneurs approach business finance empowering them to make smarter decisions, reduce tax burdens, and achieve true financial freedom.
Robert is the founder and CEO at Gauvreau | Accounting Tax Law Advisory, one of North America’s leading CPA firms working with entrepreneurs to help them achieve clarity in their business and personal finances, while eliminating unnecessary tax pain.
As a CEO, Robert has built a team of more than 200 professionals and an 8 figure business, and Gauvreau has been recognized as one of the fastest growing businesses in Canada for the last 5 years according to the Globe & Mail
Robert is also a regular contributing expert in major business magazines such as Forbes, Entrepreneur and Business Insider
As one of North America’s leading business finance experts and well sought after financial speakers on business finances, Robert has shared the stage with some of the world's most recognized speakers such as Gary Vaynerchuk, Tony Robbins, Kevin O’Leary, Keith Cunningham, Robert Herjavec, and many more.
Gauvreau Accounting Tax Law Advisory began as just a oneperson practice in 2008 and has since grown into a team of more than 200 professionals. Can you walk us through a pivotal moment or key decision that fueled this extraordinary growth and inspired your leadership approach?
The pivotal moment in our journey came when I realized that accounting alone wasn’t enough to truly help entrepreneurs succeed Early on, I saw clients struggling not because of tax or compliance issues, but because they lacked clarity and strategy to grow their businesses sustainably That realization shifted our entire focus from traditional accounting to holistic financial leadership
We began building a multidisciplinary team combining accounting, tax, legal, and advisory expertise so we could serve as true partners in our clients’ success It wasn’t just about numbers; it was about empowering entrepreneurs with the insights and confidence to achieve their goals
This decision defined both our culture and our growth trajectory It attracted like-minded professionals who were passionate about impact and innovation, and it inspired a leadership approach centered on vision, collaboration, and personal development Our growth to over 200 team members and an eight-figure firm has been driven by that commitment to innovate an industry, elevate our clients, and build a world-class team united by purpose
Serving thousands of entrepreneurs and business owners across North America, your firm has guided many through complex financial challenges. Could you share a reallife client story where your team’s guidance made a transformative difference in their business journey?
One of the most powerful transformations we ’ ve witnessed involved a client who came to us during a period of intense financial strain Their business had grown rapidly, but without the right financial structure and strategic planning, cash flow challenges were threatening everything they had built
Our review and implementation of a new tax strategy was able to save them over $100,000 annually in tax efficiencies, our implementation of some long-term tax savings planning unlocked over $4M in future tax savings upon their eventual exit.
What made this transformation special wasn’t just the turnaround in numbers or tax savings (although they were hugely impactful) it was the confidence, clarity, and renewed sense of purpose the entrepreneur gained Watching them reinvest in their people, grow new divisions, and create more local jobs was deeply rewarding
This story reflects what drives us at Gauvreau: empowering entrepreneurs to move from stress and uncertainty to strength and success Every time we help a business owner unlock their potential, we ’ re reminded of why our mission matters to positively impact lives through financial leadership
Gauvreau has earned recognition as one of Canada’s fastest growing companies for six years straight and boasts several Best Workplaces™ awards. How do your core values—such as “We are all in” and “We are better together”— translate into daily team culture and client experience?
Our core values aren’t just words on the wall they’re the foundation of how we operate every day “All in” means showing up with commitment, passion, and accountability in everything we do whether that’s delivering an exceptional client experience, supporting a teammate, or driving innovation in how our industry serves entrepreneurs It’s about ownership and excellence
These values show up in the client experience too When a business owner works with us, they don’t just get one advisor they get a full team of experts aligned around their goals That synergy is what fuels our results and our growth
I believe our culture is our greatest competitive advantage It’s what’s allowed us to attract incredible talent, maintain high performance, and continue scaling nationally while staying true to our purpose of empowering entrepreneurs to achieve extraordinary success
As a best-selling author and financial speaker, you advocate for empowering entrepreneurs with the confidence to make strategic decisions. What are the most common financial hurdles you see SMBs facing today, and how does your Wealthy Entrepreneur framework address these challenges?
The most common financial hurdles I see entrepreneurs facing today stem from a lack of clarity, structure, and confidence in decision-making which is founded on a lack of financial transparency in their business Many business owners are incredible at what they do but they often operate reactively, without a clear understanding of how their financial data connects to their goals This leads to inconsistent cash flow, limited profitability, and unnecessary stress.
The Wealthy Entrepreneur framework was designed to solve that problem. It simplifies financial leadership into an actionable roadmap that empowers business owners to make informed, strategic decisions. We help them shift from working in their business to leading with intention using datadriven insights, proactive tax and profit strategies, and a focus on sustainable growth.
It’s not just about increasing revenue; it’s about creating alignment between financial performance and personal fulfillment When entrepreneurs gain financial clarity, they make better decisions, build stronger teams, and ultimately create more freedom in their lives
Our mission is to bridge the gap between entrepreneurship and financial mastery so business owners don’t just survive the journey, but truly thrive in it
Looking ahead, what advice would you offer to Canadian small business leaders determined to create sustainable impact, and is there a final insight you’d like to share about building lasting success in today’s business landscape?
My advice to Canadian small business leaders is simple: stay grounded in purpose and be relentless in pursuit of progress Sustainable impact doesn’t come from chasing short-term wins it’s built through clarity of vision, consistency in execution, and a deep commitment to serving others
In today’s business landscape, adaptability and leadership are everything The pace of change is faster than ever, and those who succeed are the ones willing to innovate, embrace technology, and invest in their people Building a business that lasts requires not just strategy, but heart because culture and purpose are what carry you through uncertainty
For me, lasting success isn’t measured only by revenue or growth; its measured by the lives we impact our clients, our teams, and our communities When you align your business goals with a meaningful mission, success becomes inevitable
Oh, and stop paying too much tax!There is an optimized plan for every business and individual Let’s ensure that we continue to keep as much of our hard earned money as possible so that we can reinvest it back into what matters most - building our business, maximizing our impact, and realizing financial freedom in our lives
RBC Economics recently revised its outlook for Canada’s economy, projecting modest growth of 1 6% in 2025 (up from earlier estimates of 1%) before slowing to 1 3% in 2026 signaling a softer but resilient landscape for Canadian businesses 1
What’s more, recent data from the Bank of Canada’s Q2 2025 Business Outlook Survey indicates that only about one-third of companies now expect higher tariff-related costs down significantly from around two-thirds last quarter As the overall business outlook indicator has eased, falling to -2 42, roughly 28% of companies now anticipate a possible recession, slightly lower than in previous quarters
What does this mean for business owners?
Despite ongoing uncertainty around inflation, international trade and consumer confidence, the outlook has become somewhat clearer than earlier this year Many businesses, however, are taking steps to build resilience tightening cash flow, reducing discretionary spending and improving customer retention Theyre also tapping into financial tools for key support such as lines of credit, cash flow calculators, and payment solutions to better navigate potential headwinds
ImageCourtesy:Canva
There are other ways to build resilience, too. If you’re looking to steer your business through the near future with confidence, here are five steps to consider:
2) 1)
Build your resilience with diversification and planning
Canadian entrepreneurs have repeatedly shown resilience in uncertain times A key strategy is diversifying revenue streams, so that no single product, service, or market holds all the risk Expanding into new geographies, launching additional services or reaching new customers can help reduce exposure to sudden shifts in the economy, demand or supply
Scenario planning is equally important By mapping potential risks and outlining best-case, expected and worst-case scenarios, you create a playbook to respond quickly to disruption This helps you identify potential pitfalls, cash shortfalls or weaknesses in your business model before they become critical
Try this free RBC cash flow calculator to create a variety of realistic cash flow projections.
Optimize efficiency with less
Running a lean business doesn’t mean cutting corners it means sharpening your operations so that it’s running as its most productive Here are some areas to focus on:
Streamline processes Look for ways to simplify day-to-day workflows, allowing your team to focus more on what really drives results Automate repetitive tasks like invoicing, reminders and reporting to save time and reduce errors Standardizing communications such as client emails, social media posts and order fulfillment can keep projects moving and customers engaged
Optimize your budget Review office space needs, consider gently used vehicles, computers or equipment, negotiate with suppliers and review your monthly expenses to see if you can trim costs on utilities, internet or cell phone services Its also a smart move to conduct an inventory analysis, so you can direct your time and money toward what is selling instead of holding onto unsold items
Popular Read: 5 Tips to Help Find
Hidden Savings
and Offset Rising Business Costs
Invest in technology While it may feel counterintuitive to invest in technology when money is tight, it may, in fact, be the best time to do so The right tools can automate routine tasks, improve productivity and provide insights that help you make better decisions
Tips to consider:
Install solutions that offer unified communications, collaboration and productivity Consider business tools like Sherweb’s Unified Communications as a Service (UCaaS)
Tap into big data to uncover trends in your industry and market Platforms such as RBC Insight Edge for Small Business can give you real-time insights into consumer behaviour and purchasing trends
Invest in an eCommerce-driven website to attract new customers and drive online revenue
Build a cash reserve and manage debt
A healthy cash reserve and a manageable level of debt may give your business the flexibility it needs to handle surprises
Consider whether there are additional ways to bring in funds
For example:
Raising capital from either investors or relatives
Negotiating strategic payment terms with customers, like offering small discounts for up-front payments, can help improve your cash flow, even if the payment amount is slightly lower
Tapping into money from government grants, business relief programs, or financing solutions such as the RBC Business Accelerator Loan
With Canada’s economy expected to experience modest growth and uncertainty, your customer relationships will be critical to sustaining performance
Focusing on both acquisition and retention can help ensure your business remains resilient After all, loyal customers may provide stability while new ones fuel growth As customer needs shift in response to rising costs or evolving priorities, staying connected allows you to anticipate challenges, deliver meaningful support and nurture loyalty Simple actions like communicating proactively, providing personalized service or offering extra flexibility on things like payment terms or returns can help make your business stand out when budgets are tight
Develop an agile and resilient workforce
Your people are the backbone of your business so it stands to reason that building resilience starts with them Investing in training and development will equip your employees with skills they need to adapt and innovate, all while creating a culture that celebrates curiosity and growth
At the same time, supporting your team helps maintain continuity and operational efficiency especially in times of change At a time when retaining talent is as important as attracting it, prioritizing your employees’ growth is a strategic way to boost productivity and sharpen your competitive edge
Bottom Line:
Canada’s changing economy is creating new challenges, and business owners are feeling the pressure of uncertainty Strengthening your operations whether by diversifying revenue, managing cash flow, or investing in the right technology can help you stay prepared for whatever comes next
Todays economic landscape has been anything but predictable Keeping up with what’s happening, and how it affects your business, is a constant job.
an help you and your business remain tever the future will bring: This article was originally published on RBC’s My Money Matters blog.
Navigator for Business includes resources to ur business remain adaptable and ready for ure will bring
ub provides news and updates on tariffs, trade global market updates
ederation of Independent Business (CFIB) posts nd useful background information to support
ment Canada (EDC) publishes frequent trade bal market trends
HelpDriveHoliday Discovery: YourGuidetoAmazonAds
DuringPeakShoppingSeason
As the holiday shopping season approaches, Amazon Ads offers solutions to help Canadian businesses of all sizes reach customers during these peak shopping periods Shopping events during the holiday season like Black Friday and Cyber Monday create valuable opportunities for advertisers to connect with customers when they are actively shopping and ready to discover new brands
Advertising during the holiday season may help brands engage audiences in Canada
During this time, customers may be actively searching for products like yours as they shop for gifts and seasonal items The holiday season offers unique opportunities for businesses to enhance their advertising strategies. Brands can create festive campaigns that resonate with the holiday spirit, potentially fostering deeper connections with their audience
When it comes to the holiday season, preparation and early action can help drive success during key shopping moments Hear from Rising Stars entrepreneurs to learn about their strategic approaches
To help optimize your campaign strategy, Amazon Ads has created a designated landing page for holiday resources, including a holiday Ads Strategy Guidebook that contains insights, tips, and tools to help you prepare for peak season
UnlockSmarterGrowthwith AutomatedAccountsPayable
What if your business could save up to 80% on the cost of processing invoices, give your finance team 10 hours a week back to work on strategy, and gain protection from payment fraud?
Finance teams still using manual AP processes often spend those 10 hours on repetitive, low-value tasks like data entry, chasing approvals, and fixing preventable errors In addition to wasting valuable time and resources, the business is at risk for fraud, missed payments, and compliance issues
With Canon Canada’s Intelligent Pay™, companies are cutting invoice cycles from weeks to days, slashing error rates by more than half, and giving finance teams the breathing room to focus on strategy instead of paperwork
It’s not just about efficiency Automated invoicing adds built-in checks, audit trails, and approval controls that reduce the risk of payment fraud and human error
The result: stronger financial control, stronger supplier relationships, and deeper insights to plan for sustainable growth.
ImageCourtesy:Canon
How Automated AP Works
From an invoice landing in an inbox to payment to vendors, Canon Canada’s Intelligent Pay™ takes care of the entire process without any manual support from your AP team Heres what it looks like:
Receiving:
An automatic invoice collection tool pulls invoices from every channel email, scans, portals, or accounting software and organizes them in one digital hub.
Data capture:
Optical Character Recognition (OCR) and ML read key details like vendor information, invoice date, payment terms, amounts (subtotal, taxes, shipping/fees, total due), PO number and line items These payment details are extracted from the invoice
Validation and matching:
The data is cross-checked against purchase orders, contracts, and business rules housed in the existing backend accounting system Errors and discrepancies are flagged Invoices that check out move on to approvals
Automated approvals:
Validated invoices are automatically routed to predetermined approvers If someone forgets to sign off, the system automatically sends them a reminder Automating approvals alleviates one of APs major pain points and ensures that invoices are always paid on time.
Payment:
Once approved, invoices are automatically processed for payment
The Benefits of Invoice Automation
By eliminating manual data entry and streamlining approvals, automating AP processes has immediate and tangible benefits for businesses
Studies show that automating the invoice process eliminates up to 95% of manual data entry, and can reduce vendor invoicing processing and approval process from two weeks to two days. Game-changing efficiency:
Fewer errors:
Intelligent automation virtually eliminates human error
Lower invoice processing costs:
2 Automating your invoices reduces the cost per invoice from $12-$30 to $1-$5 Thats a 60-80% drop in cost from manual processing
Sustained growth and resilience:
Automated AP systems can easily scale to accommodate increased business volume without proportional increases in operational costs, supporting sustainable growth
Real-time financial visibility and control:
Canon Canada’s Intelligent Pay™ unlocks powerful real-time insights into spending patterns, supplier relationships, and working capital. By removing the burden of manual data entry, finance teams gain the time and capacity to focus on higher-value strategy, including better financial forecasting, improved business intelligence, and enhanced audit readiness.
From buy-in to adoption: Canon Canada makes change work
We go far beyond supplying businesses with the best technology No system will succeed without employees getting on board, feeling empowered, and adopting new processes As your partner, we will oversee change management, train your teams on new software, and facilitate seamless uptake We’re here to make sure you not only adapt to change, but that you thrive through it
We pride ourselves on hands-on, concierge-level service
Ready to automate AP and free up your team?
Let’s start calculating your potential savings today Connect with a Canon Canada representative for a free demo on our website and see how Canon Canada’s Intelligent PayTM can streamline your accounts payable processes
As your organization moves ahead on your digital transformation journey, it’s a good time to think about your business’s overall digital health. Ask us about booking a Baseline Security Assessment to get an understanding of your security stance and uncover any vulnerabilities
Ruth Zive: Leading the Charge for the Future of Voice
In a world increasingly shaped by artificial intelligence, one leader is leading the charge toward a future where voices are the primary interface between humans and technology Ruth Zive, Chief Marketing Officer of Voices com, is helping Voices com equip enterprises with the tools they need to create or access ethical, market-ready voice AI solutions Driven by a passion for innovation and a belief in the power of natural communication, Zive is helping the organization pioneer a voice-first AI movement, transforming the way humans communicate, how marketing connects, and how we interact with the digital world Through cuttingedge solutions, strategic partnerships, and a relentless commitment to accessibility, Zive isn’t just growing a tech company; she’s committed to ensuring the people powering AI are heard, valued, and represented in the next wave of AI evolution
Early Life and Academic Excellence
Zive’s academic background reflects a wide range of experiences similar to her varied professional journey She obtained a BA in English from the University of Toronto and an MSW in Community Organizing from the University of Pittsburgh, subsequently spending a year studying Jewish Studies at the Hebrew University of Jerusalem These educational encounters shaped her empathetic and people-centred leadership style Zive started her career in the non-profit sector, notably serving as the Director of Development & Marketing at The Speech & Stuttering Institute, before establishing MarketingWise, a B2B content agency in Toronto
Ruth has played a pivotal role in amplifying the voices that inspire change It was not an easy task to build a marketing powerhouse With a decade of experience in innovative processes, company scaling, and advancing enterprise-focused AI, Ruth is no stranger to the power of voice and its deep roots in human connection, which form the foundation of effective marketing. In the words of Jay O’Connor, CEO of Voices com, “As enterprise brands trust Voices not only for their voiceover needs but increasingly to leverage voice AI and voice data to train AI models, Ruth is the perfect person to help align our go-tomarket efforts on all fronts ”
Zive’s entrepreneurial spirit inspired her to establish and expand MarketingWise, a lifecycle marketing agency assisting B2B clients in creating and implementing impactful content strategies Her achievements in agency management opened doors to senior positions in enterprise software and AI, including Vice President of Marketing and eventually Chief Marketing Officer at Blueprint Software Systems
In this capacity, she spearheaded global marketing efforts aimed at facilitating digital transformation for Fortune 500 companies Following that, Zive took on the role of CMO at Ada, an AI company based in Toronto, where she contributed to significant growth and helped position the firm as a leading provider of automated customer experience solutions Before joining Voices com, her latest position was as CMO at LivePerson, a global platform specializing in conversational AI
Inspiring, Influencing and Leading At Voices.com
Zive joined Voices com, the world's leading voice solutions platform, as Chief Marketing Officer in February 2025 Her mandate is to lead a strong go-to-market strategy, increase market penetration in AI, and accelerate growth She is " a seasoned marketing leader who intimately understands the fast-moving AI ecosystem and the strong role of voice," says Voices com CEO Jay O'Connor The addition of Zive to Voices’ senior leadership coincides with the organization’s transition from a voice-over marketplace to an enterprise-class voice solutions (including voice AI) provider To capitalize on emerging opportunities in voice AI, sonic branding, and digital transformation areas where Canadian businesses are rapidly investing to achieve global competitiveness she is entrusted with coordinating the marketing, sales, and product teams
Ruth’s career path serves as motivation for many entrepreneurs and executives, demonstrating how the right combination of analysis, creativity, and compassion can lead Canadian women to take charge on the global stage With over a decade of experience in marketing leadership, Zive has undoubtedly made her mark in Canadian marketing
Reshaping The Future With Unstoppable Marketing Possibilities
With a clear vision for ethical AI and a deep respect for human storytelling, Ruth Zive is helping shape a future where brand voices stay personal, consistent, and unmistakably human
"In a world where AI is changing everything, a brand's voice will matter more than ever So it's important to get it right," said Zive "Voices has been helping the world's biggest brands find their voice for more than two decades But today, brands need to be considerate of AI, and human first The humans behind the voices must be central to a voice-first AI transformation If we deprioritize the critical value of real, authentic voices and the people behind them, brands will lose their humanity, they will introduce regulatory and ethical risk and they will undermine the important connection they are seeking with customers. These principles are baked into the Voices DNA, and I couldn't be happier to be joining the team."
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In an exclusive interview with CanadianSME Small Business Magazine, Elvira Ciambella, Vice President and General Manager at ADP Canada, discusses how payroll and HR innovation can drive trust, efficiency, and resilience She shares how automation and AI are empowering small businesses to create stronger, more connected workplaces
As Vice President, Business Innovation, Transformation and Shared Services, Elvira leads the team that plays a key role in advancing ADP Canada’s strategy, ongoing transformation, and growth.
Elvira has been part of the ADP Canada team for over 32 years. During her tenure, Elvira has held a variety of increasingly senior roles across Enterprise Learning, Global Product and Technology, Service Delivery, and Implementation With over 25 years of operational leadership, she has extensive knowledge of all aspects of the Canadian business
Elvira lives with her family in Montreal She is the General Manager of ADP Canada in Quebec, is a strong voice for Francophonie culture, and she is a member of the Board of Directors of the National Payroll Institute (NPI), serving on the Board’s executive committee
Elvira earned her MBA and Post-Baccalaureate Diploma in Management at Athabasca University. She holds a Payroll Leadership Professional (PLP) designation from the National Payroll Institute.
How does payroll accuracy, timing, and transparency impact employee trust, morale, and retention in small and medium-sized Canadian businesses?
For small businesses, managing payroll is more than just a recurring transaction; it's a fundamental expression of credible reliability When employees receive accurate, timely pay with clear explanations of deductions and contributions, it elevates transparency and reinforces an employee’s sense of security and value within the company At small businesses, where personal relationships have a larger impact on workplace culture, a single payroll error can erode trust and lead to problems like disengagement and turnover
The small businesses that get payroll right will blend transparency with technology. Leveraging HR and payroll technology not only helps manage payroll accuracy and timeliness but also creates an easily accessible platform for your employees so they can review pay history and pull historical documentation should it be needed This type of tech-enabled transparency will help turn payroll into a smoothly run asset for your small business and workplace culture
ImageCourtesy:ElviraCiambella
As we recognize Small Business Month in October, how can SMB leaders elevate payroll from a routine backoffice function to a strategic business driver that supports engagement and strengthens employer branding?
Small Business Month is an ideal time for small business to consider how they can elevate payroll into a strategic lever for growth and employee engagement It starts with leveraging the right payroll and HR technology
For example, according to ADP Canada’s recently released Small Business Toolkit, cloud-based payroll and HR solutions can help new business owners tackle challenges like cost control, security and scalability These solutions often include built-in compliance tools to help you navigate complex federal, provincial or territorial regulations
Moreover, payroll technology can help automate and standardize tasks, preventing costly errors and lowering administrative costs For instance, moving to paperless payroll reduces expenses for printing and banking, while also providing clear insights into where you can save time and money For compliance, make sure your payroll system calculates vacation pay, overtime, public holiday pay, and statutory deductions in line with your jurisdictions employment standards.
When the right payroll and HR technology is helping your small business manage accuracy and compliance amongst other things, this is when the opportunities for strategic growth emerge For example, whereas before your time was spent running payroll manually or reading up on regulatory updates, now you have time back in your day to pull those strategic levers that will help your small business thrive
If you own a pizza shop, perhaps now there is more time to reoptimize your supply chain to ensure you ’ re getting the best ingredients at the lowest price Or maybe now you can dedicate time to providing more customer experience training for your staff
Finally, don’t forget that the right HR and payroll technology can also give your small business valuable data to inform strategic decisions You might see that a manager on your team is making less than they could be making based on their experience and location. If this is the case, you have an opportunity to proactively give this employee a raise before you lose them to a more competitive offer.
Payroll and HR are being redefined by trends such as automation and AI. How can small and medium-sized businesses in Canada leverage these innovations to simplify compliance, reduce administrative burden and deliver a better employee experience?
According to ADP’s Potential of Payroll survey, adopting AI into payroll processes was one of the top priorities amongst Canadian business leaders when asked for the key business drivers transforming their payroll operations in the next two to three years
Good news, the opportunities are endless Starting with running payroll, reducing reliance on manual entry can help minimize the risk of inaccuracy while keeping payroll running on-time AI could also help flag any payroll irregularities
When it comes to compliance, automation can help manage deductions and reduce the chances of non-compliance And when one considers today’s increasingly borderless world of work, having AI help manage various HR and payroll compliance considerations that change by province or country could be greatly beneficial for a small business Additionally, the right technology can help keep all this documentation organized and together should an audit occur
Now, let’s discuss timesavings Leveraging AI for payroll and HR functions can provide small business owners with incredible timesavings via automation
Whereas before, you might have been bogged down in data entry and payroll deductions, now you have that time back to focus on your small business and employees
When it comes to delivering a better employee experience, theres more time to focus on career development, regular check-ins, and better understanding what motivates your employees
There’s more time to build chemistry within your small business team
For a small business owner, time is often amongst their most precious resources As AI realizes its potential to streamline HR and payroll tasks that previously sucked up bandwidth, small business owners may find themselves with a lot more time to prioritize the activities that drive growth, innovation, and a small business team that is cohesive, engaged, and retained.
In what ways do ADP Canada's Happiness@Work Index findings inform your approach to business innovation and help organizations address evolving employee expectations?
The ADP Canada Happiness@Work Index serves as an ongoing pulse check on what Canadian workers value and what drives worker satisfaction across different workforce groups
According to the most recent data, ‘work-life balance & flexibility’ and ‘recognition and support’ have emerged as decisive factors in employee satisfaction Considering this, organizations should consider their strategic programs that address work-life balance and recognition to understand if there are areas to improve
For example, as a small business it may be impossible to offer remote work flexibility due to the nature of the business That said, where else could this small business offer flexibility to workers? Can they offer flexibility in how they work day-to-day if they’re unable to offer that flexibility in where they work Giving workers autonomy in how they get their work accomplished can be empowering.
Using data from ADP Canada’s Happiness@Work Index to inform business decisions is just one example of how small businesses can be looking to workforce data to help them better understand their people and adjust talent strategies as a result
Finally, what is the most important piece of advice you would offer to small and medium-sized business leaders who want to build trust and resilience through their payroll and people management practices?
Keep things human-centric
As your small business integrates exciting new technologies like GenAI, transparent communication is imperative Help your workforce understand how the business is going to use it as a tool to empower workers Provide real-life use cases The less they know about how the business is going to use GenAI, the more worried they become The more they know and visualize their future with GenAI at work, the more excited they can get about the possibilities
Sticking with GenAI, invest in skills development for your people so they have the necessary skillset to get the most out of GenAI. Reassure your workforce’s future with the small business by giving them the skills they need to flourish in this changing world of work If your workforce isn’t brought up to speed on new technology investments, those investments are going to fall flat To make sure technology is having the greatest possible impact on your business, you need to have an engaged, knowledgeable workforce behind the wheel
Your people are your greatest asset The small businesses that take a human-centric approach to the future of work will develop a resilient and engaged workforce that is excited about their future with the business and fully knowledgeable on how to get the most out of technological advancements to drive positive business outcomes
owAIand Wearables eShaping gitalHealth
Canada2025
BySkUddin
As 2025 comes to an end, Canada’s healthcare system is witnessing a sea change with a datadriven transformation With the help of wearable technology, telemedicine, femtech, and artificial intelligence (AI), digital health advances are improving patient empowerment, chronic illness management, and care delivery This presents both enormous opportunities and new challenges for Canadian health stakeholders
With the use of virtual assistants, intelligent notetaking tools, automated diagnostics, and realtime predictive analytics, artificial intelligence is revolutionizing healthcare in Canada AI is used by clinics and hospitals to automate timeconsuming administrative processes, such as charting and appointment scheduling, which reduces errors and frees up physicians' time AIpowered diagnostic and imaging systems speed up the identification of conditions, including diabetic retinopathy and cancer
Continuous remote monitoring of blood pressure, heart rate, glucose, and sleep patterns is made possible by smart devices and wearable monitors, facilitating prompt intervention and preventive care By 2025, AI-powered warnings and remote patient monitoring will be crucial for managing chronic illnesses, and legislative standards will be amended to handle data security and privacy
Telehealth: Expanding Access and Improving Care
In the Canadian healthcare system, virtual care is now commonplace. Telehealth systems increase access to underserved and rural regions by enabling remote prescription renewals, video consultations, and instant messaging with care teams Provinces are now establishing virtual visit reimbursement models and quality criteria due to the pandemic's acceleration of implementation AIdriven chatbots offer round-the-clock patient triage and navigation, assisting patients in assessing urgency and gaining quicker access to services
Coordination of records, improved continuity of care, and proactive public health management are all made possible by integration with the national digital health architecture By 2025, about 80% of Canadian doctors will regularly provide telemedicine services
Wearable Technology and Real-Time Health Monitoring
From heart rhythm monitoring to fall detection, wearables like smartwatches, medical patches, and linked home appliances provide real-time health surveillance Nowadays, secure digital dashboards that compile measurements and send out alerts for alarming trends are used by Canadian physicians and patients Patient-centred data collection integrating lifestyle, physical activity, nutrition, and symptom logging for complete care has been made possible by the proliferation of health applications and medical IoT devices
In addition to enabling public health analytics and tailored therapy, the growth of data also raises new demands for strong privacy, security, and fair access regulations.
Femtech and Personalized Digital Health
Femtech, or the nexus of technology and womens health, is rapidly expanding in Canada Women are becoming more capable of monitoring hormonal changes from the comfort of their own homes thanks to products like SELF Menopause, the first athome menopause testing kit authorized by Health Canada. To grow breakthroughs for menstrual health, contraception, fertility, and digital pelvic floor therapy, femtech businesses are getting new rounds of funding
AI-powered apps and direct-to-consumer platforms for disease detection, tracking reproductive health, and remote consultations are also propelling Canada's femtech business The number of personalized digital health tools is growing, including those for mental health, as online and at-home diagnostics lower stigma and improve access to care These products provide clinical-grade guidance and early intervention capabilities as AI advances
Regulation, Data Privacy, and Challenges
Standards for digital health, privacy, and interoperability are being given top priority by Canadas regulatory agencies To ensure strong consent, openness, and cybersecurity for all digital health instruments, federal and provincial organizations are currently focusing on standardizing access to electronic health records (EHRs)
Managing algorithmic bias, increasing fair access, and fostering digital literacy among patients and practitioners are ongoing problems As digital health grows, upholding strong data governance and moral usage standards will be essential to building public confidence and achieving favourable health results.
Conclusion
By the end of 2025, wearable technology, femtech, digital health, and artificial intelligence will have completely transformed how Canadians receive healthcare, making it more intelligent, individualized, and responsive to their needs. Canada remains at the forefront of the worldwide transition to a connected and compassionate healthcare ecosystem, thanks to its solid innovation base and unwavering dedication to privacy and equity Notwithstanding persistent obstacles, the nation's progressive stance guarantees that human care and technology collaborate to build a healthier, more capable future for all Canadians
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle, @canadian sme, on X to stay updated on all business trends and developments Your support is crucial to our mission
In an exclusive interview with CanadianSME Small Business Magazine, Gah-Yee Won, He Marketing at Intuit CG Canad discusses how TurboTax use simplify tax filing for entrepr She highlights the shift towa tax management and how T supports small business own smart tools and expert guida
As the Head of Marketing, CG at Intuit, Gah-Yee Won is an accomplished marketing pro with extensive experience in growth for flagship products responsibilities include form effective marketing strategie on business model planning segmentation and retention Additionally, she oversees th development, paid media st and analysis of mass media campaigns while leading tea responsible for lifecycle mar affiliates, SEO, and content.
How is TurboTax integrating AI to simplify tax filing for small business owners?
Intuit TurboTax is always putting the customer first and making sure we are offering the right products for their personal tax situations and on their preferred platforms. For small business owners, this is critical to ensure they are equipped with the right tools to operate at maximum efficiency
Combined with expert-backed products like Assist & Review and Full Service, which connect users to seasoned tax experts, TurboTax blends AI efficiency with human expertise to deliver the best possible tax outcome
What trends are you seeing in how entrepreneurs manage taxes digitally?
We’re seeing more entrepreneurs embrace digital tools to stay organized and in control of their finances year-round, not just at tax time. Many small business owners now use online tax solutions like TurboTax to track expenses, identify deductions, and file accurately from anywhere As more Canadians move toward self-employment and flexible work –– this shift toward digital tax management allows entrepreneurs to save time, reduce errors, and gain peace of mind knowing their taxes are handled efficiently
How does it feel to support small businesses during Small Business Week?
TurboTax is proud to celebrate and support the entrepreneurs who power Canada’s economy all year round. Small Business Week is another opportunity to recognize their hard work, creativity, and resilience, and to remind them that they don’t have to navigate complex tax situations alone Whether through AI-powered tools or access to experienced Canadian tax experts, TurboTax is committed to helping small business owners maximize their returns and focus on what they do best: growing their businesses
The manufacturing industry in Canada is navigating a rapidly changing regulatory environment in 2025, driven by increasing cyber threats and digital transformation. According to the Canadian Centre for Cyber Security, the growth of cloud infrastructure, AI integration, and IIoT networks was a significant factor in the nearly 40% of industrial organizations that experienced cyber incidents in the previous year The federal government is strengthening data privacy and AI governance rules under Bill C-27 (CPPA) and establishing the National Cyber Security Strategy to address these threats When combined, these steps are helping manufacturers increase resilience, safeguard private information, and foster confidence in automated, networked processes
Why Manufacturing
Needs Stronger Cyber & Privacy Rules
As skilled attackers look to take advantage of new digital connections and outdated systems, manufacturing is currently one of the industries most frequently targeted by cybercrime Supply chain attacks, ransomware, and OT (operational technology) breaches pose a significant threat not only to business data but also to vital Canadian infrastructure While enhancing productivity, the industry's quick shift to cloud, IIoT, and intelligent automation has also made new attack surfaces visible
The potential consequences of a single breach increase as sensors, cloud backends, and predictive analytics are integrated into Canadian plants. Industry-wide risks result from lost productivity and intellectual property theft These facts have forced legislators to enact new regulations for reporting cyber incidents and mandated minimum standards, spearheaded by the Canadian Centre for Cyber Security and the Communications Security Establishment
New Regulations: Bill C-8 and Beyond
The Critical Cyber Systems Protection Act (CCSPA) and Canada's planned Bill C-8 put cybersecurity at the forefront of industrial policy Should these regulations be implemented, operators of "critical infrastructure," which includes numerous manufacturers, will have to:
Put in place official cybersecurity initiatives
Report significant cyber events without delay
Comply with legally binding government orders
Organize and present records for audit
As the country's digital backbone grows, these standards which were first centred on energy, telecom, and other essential industries should trickle down to manufacturing To ensure cyber resilience and compliance, manufacturers
utilizing cloud and IIoT technologies must prepare for responsibilities such as threat modelling, incident response playbooks, third-party risk management, and regular external audits
IIoT and Data Privacy: The Compliance Challenge
Due to the expansion of the IIoT, massive amounts of supply chain and manufacturing data are now sent between cloud servers and equipment The need for strict data governance is growing New federal privacy frameworks, often based on or referencing international standards such as the EU's GDPR, must be followed by Canadian manufacturers
Encrypted data transmission, secure storage, and welldefined data retention policies are the primary requirements. Regular vulnerability assessments, internal training, and prompt notification of breaches to authorities are additional mandates To reduce compliance gaps, both large and small businesses must set up routine internal reviews and vendor risk assessments
Cloud Security Standards & Best Practices
To minimize supply chain breaches and misconfigurations, manufacturers must implement new security measures as they host more data and processes on cloud platforms Manufacturers are urged by government guidelines to work only with licensed Canadian cloud providers that adhere to strict auditing and compliance standards
The following actions are advised:
Robust identification and access control measures
Ongoing evaluation of third-party risk
Real-time monitoring for all cloud services, Multi-factor authentication,
Encryption of all private and sensitive industrial data, both in transit and at rest
Supply chain security is also emphasized by Canadian law, which mandates that companies evaluate the security posture of all IIoT and digital vendors, not only their main cloud partners
What Manufacturers Can Do Now
Leading manufacturers in Canada are reacting by:
Transforming SCADA and IIoT infrastructures to be cyber-secure
Teaching groups best practices for data privacy and compliance
Purchasing cybersecurity insurance as a means of risk reduction
Sharing information with peers and government agencies
Even though regulations are constantly changing, companies that take a proactive approach and adhere to NIST, CIS Controls, and Canadian Centre for Cyber Security (CCCS) guidelines are less likely to face fines and expensive mishaps Being competitive and practicing good governance now requires maintaining a strong, future-proof cyber program
Conclusion
New rules and guidelines are creating a safer, more dependable manufacturing sector in Canada as cloud and IIoT adoption increases In addition to protecting themselves, forward-thinking businesses that put cybersecurity, data privacy, and compliance first enhance the robustness and standing of the Canadian industrial ecosystem as a whole
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle, @canadian sme, on X to stay updated on all business trends and developments Your support is crucial to our mission.
In an exclusive interview with CanadianSME Small Business Magazine, Janis Nixon, Chief Growth Officer at Futurpreneur, shares how purpose-driven partnerships and innovative programs like Rock My Business, supported by the RBC Foundation, are breaking barriers for young entrepreneurs across Canada. She discusses the program’s transformative impact, its role in fostering inclusivity and resilience, and how Futurpreneur continues to shape a more accessible and sustainable future for entrepreneurship.
Janis serves as the Chief Growth Officer at Futurpreneur, where she plays a key role in overseeing the teams responsible for cultivating values-based, long-term partnerships and spearheading training initiatives to empower diverse young entrepreneurs across Canada
Her collaborative efforts with colleagues and the senior leadership team in March 2021 led to a groundbreaking corporate commitment from RBC, which was instrumental in launching Futurpreneur’s Black Entrepreneur Startup Program.
With over 25 years of experience across the profit and non-profit sectors, Janis brings a wealth of knowledge in fundraising, program development, and marketing This includes 20+ years in the music industry as a marketing executive, where she was instrumental in launching digital music services in Canada, as well as propelling the careers of Canadian and internationally renowned artists.
A staunch advocate for wellness, Janis co-founded the Newmarket eGALS, an all women’s cycling group, championing both physical and mental health Her commitment to impact has been recognized with the Contribution to Quality Award by the Canadian Mental Health Association in 2018 and the Volunteer of the Year Award by the Ontario Cycling Association in 2020, highlighting her engagement in community and mental health advocacy.
As Futurpreneur and RBC Foundation celebrate more than five years of partnership through the Rock My Business program and the RBC Rock My Business Start-up Awards, how would you describe the most significant achievements and milestones of this collaboration so far?
Over the past five years, Futurpreneur, on behalf of the Futurpreneur Foundation, with support from RBC Foundation has transformed what began as a small inperson workshop series into a national digital initiative that reaches aspiring entrepreneurs in every province and territory
Through the RBC Rock My Business Start-up Awards, 40 entrepreneurs have also received $10,000 to help propel their businesses forward From SudDrop in Nova Scotia, a laundry delivery service that started with one van, to Vertueuse in Quebec, an inclusive beauty brand redefining confidence and representation, their impact continues to grow.
This collaboration has made entrepreneurship more accessible, inclusive, and impactful across Canada It’s proof that when purpose and partnership come together, remarkable things happen
The Rock My Business workshops have reached thousands of aspiring entrepreneurs across Canada. What key skills and knowledge do participants gain that help them transform entrepreneurial ambition into viable business success?
The Rock My Business series gives aspiring entrepreneurs the practical tools and confidence to move from idea to action
Participants learn how to validate their business idea, write a clear and focused business plan, understand cash flow, and understand the fundamentals of launching their business strong from a distinctly Canadian perspective, all while developing the entrepreneurial mindset needed to adapt and thrive
But what truly sets the program apart is its accessibility and sense of community Each session is interactive and hands-on, led by experienced facilitators, from our Business Development Managers to our Entrepreneurship Coaches, who understand what it’s like to start from scratch The 3-part series blends practical training with interaction and peer learning, helping participants gain not just skills, but confidence and momentum. By the end of the series, they leave with a clear idea of what’s needed to craft a successful business plan and the belief that they can make it happen
A core goal of the program is to democratize access to business training, mentorship, and capital. How have you seen this objective reflected in the diversity of participants and the measurable outcomes of the past five years?
Democratising access has been at the heart of Rock My Business from the beginning The move to a fully digital format over the past five years was a major turning point allowing us to reach more than 20,000 aspiring entrepreneurs from every province and territory
mageCourtesy:Canva
By offering the workshops online and free of charge, in both English and French, we ’ ve made it possible for entrepreneurs from equity-deserving communities, including women, Indigenous, Black, newcomer, and 2SLGBTQI+ - to join from wherever they are The accessibility of the program means that talent and drive, not location or background, determine opportunity
The results speak volumes: 80% of Futurpreneursupported businesses are still operating five years after launch That’s 27% higher than the national average That level of success shows how inclusive, high-quality business training, alongside Futurpreneur’s accessible loan financing with two years of mentorship can create lasting impact
Given the evolving entrepreneurial landscape in Canada, how does the Rock My Business program help prepare young entrepreneurs to confront emerging challenges—such as digital transformation, sustainability, and inclusive growth—while embracing new opportunities?
Entrepreneurship looks very different today than it did even a few years ago That’s why Futurpreneur’s Rock My Business continues to evolve to meet the moment The program helps aspiring founders develop the business fundamentals and preparation they need, while also preparing them to build sustainable, inclusive, and successful businesses
We’ve expanded the series to include Rock My Business Launch, a new workshop that supports Futurpreneursupported entrepreneurs as they transition from idea to action, and we ’ re introducing on-demand learning tools so they can build skills at their own pace These innovations reflect how the world of business is changing to be more digital, more purpose-driven, and more interconnected than ever.
Above all, the program helps entrepreneurs see challenges as opportunities to innovate Whether it’s creating greener operations, adopting new technology, or leading with inclusion, Rock My Business equips them to navigate the unknown with confidence and intention
Having worked alongside so many talented young founders and partners, what message or advice would you share with aspiring entrepreneurs about the importance of purpose-driven partnerships and perseverance in today’s business environment?
Every successful business starts with purpose and every entrepreneur needs partners who believe in that purpose as much as they do Surround yourself with people and organizations, like Futurpreneur, that share your values, challenge your thinking, and lift you up when things get tough
The journey will never be a straight line. You’ll face obstacles, make mistakes, and sometimes doubt yourself But if you stay true to your “why,” stay open to learning, and keep showing up, the impact you create will go far beyond your business
The partnership between Futurpreneur and the RBC Foundation is a great example of what’s possible when shared purpose drives the work Together, we ’ ve reached more than 20,000 aspiring entrepreneurs through Rock My Business, giving them the tools to start and grow businesses that reflect Canada’s diversity, creativity, and resilience
By the end of 2025, digital health in Canada will be developing quickly While providers and regulators are negotiating new AI ethical and privacy challenges, health platforms are now incorporating big data analytics and patientcentric models into everyday life The future of national healthcare is being shaped by Canada's leadership in interoperability and its careful regulatory approach.
The Age of Big Data in Canadian Healthcare
The data revolution in healthcare is well underway. Big data analytics are being used by Canadian hospitals, clinics, and virtual care platforms for operational efficiency, quality benchmarking, and risk prediction Together, the Canadian Institute for Health Information and Canada Health Infoway are working to encourage the use of extensive health data, which will enable professionals to recognize patterns in disease, evaluate results, and provide tailored interventions
Workflows in administration, preventive care, and diagnosis are now supported by AI and machine learning Predictive models aid in foreseeing readmissions and patient decline Canada distinguishes out for its strong, publicly funded health data infrastructure and emphasis on pan-Canadian solutions, despite the markets global expansion
Interoperable Platforms and Patient-Centred Care
By emphasizing interoperability, Canada is dismantling organizational walls and enabling patients across provincial boundaries. Health information may now safely travel with patients thanks to the introduction of the pan-Canadian Patient Summary (PS-CA) and the broad use of FHIR® standards, which promote coordinated care and well-informed decision-making
When health platforms are integrated, wearable data, real-time test results, eprescriptions, and hospital records all appear on a single dashboard that patients can view This coordinated approach promotes genuine patient-centric care by enabling Canadians to actively participate in disease management, appointment scheduling, and health goal tracking
But there are still policy and technical obstacles Despite advancements at eHealth 2025, genuine countrywide interoperability remains a work in progress due to Canada's fragmented legacy technologies and decentralized health system
Integrating Digital Health into Everyday Life
Mobile apps, wearable technology, and remote monitoring have integrated digital health into Canadians' everyday lives Smartwatches, glucose meters, and blood pressure cuffs all easily update clinicians' digital data, enabling more dynamic preventative and therapy modifications
Personalized coaching, automated reminders, real-time medication tracking, and secure channels of contact between patients and doctors are among the lifestyleintegration elements being developed by Canadian companies and health institutions This ecosystem is lowering preventable hospitalizations, raising engagement, and enhancing results
Ethics, Privacy, and Regulation in Digital Health
Regulators have increased control as AI and digital tools are incorporated into care Strong data-deidentification standards, openness regarding AI-driven judgments, and express agreement are all required by new laws in Québec, Alberta, and the country Prominent guidelines underscore the importance of safeguarding patient interests and emphasize that AI should complement professional judgment rather than replace it
Mandatory privacy impact studies and new regulations have been prioritized by federal and provincial privacy offices to ensure that individuals are informed about and can challenge automated healthcare choices Particularly for cross-jurisdictional data exchange or private-sector AI systems, consent, explainability, and human assessment are essential needs.
Mirroring discussions around the world, ethical concerns, including bias and transparency, are at the forefront The goal of Canada's collaborative, deliberative approach is to foster innovation while preserving individual rights and public confidence
Best Practices for a Trusted Digital Health Future
Evidence-based best practices for reliable digital health are being established by industry associations, researchers, and regulatory agencies Among the recommendations are:
Entire frameworks for privacy-by-design, Strict consent procedures
Auditing continuously for algorithmic bias
Human-in-the-loop decision-making is required for AI tools.
Review boards of multidisciplinary experts for new applications
Additionally, initiatives are being made to educate administrators, physicians, and patients on health data literacy Building and maintaining trust requires transparency, which includes open discussions about the usage of data and the decision-making processes of AI models
Conclusion
Canada's digital health environment in 2025 combines prudence and innovation Strong regulation, ethical best practices, and public involvement will determine the extent to which big data and patient-centric platforms may enhance clinical treatment and future health system confidence
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses. Follow our handle, @canadian sme, on X to stay updated on all business trends and developments. Your support is crucial to our mission
In an exclusive interview with CanadianSME Small Business Magazine, Dan Miller, Executive Vice President of the Financials and ERP Division at Sage, shares how Sage Intacct’s latest innovations are transforming the way finance teams operate. He discusses how AI, automation, and intelligent workflows are addressing the biggest challenges facing Canadian SMBs from accelerating month-end closes to strengthening financial control and visibility
As the Executive Vice President of the Financials and ERP Division at Sage, Dan shapes the strategic direction of the company’s offerings to the mid-market His responsibilities span across crafting business strategies to overseeing product design and delivery With his extensive background in financial software and a focus on customer needs, Dan drives innovation and delivers solutions that empower small and medium businesses globally.
AI,Automation &Clarity: SageIntacct’s NewWave
InterviewByMaheenBari
Sage Intacct’s latest release signals a new era of finance innovation. What are the most significant pain points among Canadian finance teams that Sage is targeting with this update, and how do the new features bring lasting improvements to daily workflows?
Canadian finance teams face pressure from all sides Externally, theyre navigating inflation, tariffs and rising costs Internally, they’re being asked to close faster and deliver deeper insights - all without expanding headcount Many are still slowed down by manual reconciliations and fragmented workflows
With the latest release, we ’ re tackling these challenges head-on with a suite of tools and analytics that will help finance teams move faster and work smarter For example, new intelligent reconciliation tools automatically flag discrepancies in subledger balances, while a customizable close workspace standardizes and accelerates month-end. Embedded vendor payments streamline the accounts payable (AP) process from invoice to payment, reducing fraud risk and eliminating unnecessary steps
The impact for Canadian SMBs is clear: faster close cycles, stronger financial controls, improved cash flow visibility, and time back for finance teams to focus on higher-value, strategic work Beyond immediate efficiency gains, these updates are designed to help Canadian businesses scale and lead with confidence in an increasingly complex economy
AI-powered line-level matching is described as transformative for accounts payable. Can you elaborate on how this advancement reduces friction and risk, particularly for mid-sized businesses striving to achieve greater efficiency without scaling headcount?
AI-powered line-level matching is a game-changer for accounts payable Traditionally, finance staff must check every invoice against purchase orders – a process that is slow, repetitive and prone to errors
The new automation instantly flags discrepancies –reducing risk and dramatically accelerating the approval process. For mid-sized businesses especially, this means they can manage higher transaction volumes and boost productivity, leveraging existing staff. It also enhances audit readiness by ensuring a clear, automated trail of matched documents. By cutting down on manual intervention and strengthening controls, Canadian businesses can run their AP process more efficiently and confidently, allowing teams to focus on bigger-picture tasks that drive growth.
With automation rapidly reshaping AP and procurement processes, what strategies or tools does Sage recommend to help finance leaders maintain robust control and visibility despite increasing complexity?
For Canadian businesses, financial control and visibility goes beyond just relying on automation – its about building discipline and transparency into every process Sage makes it easier for finance leaders by automating workflow with built-in safeguards to enhance compliance This gives leaders a clearer picture of cash flow, tax obligations, and overall financial health This creates a more agile, informed decision-making environment where efficiency and accuracy drive better outcomes
The challenge of closing the books quickly and accurately remains a hurdle for many growing businesses. How does the latest release of Sage Intacct leverage AI and digital workflows to support faster, more resilient period closes for SMBs?
For many Canadian SMBs, closing the books means late nights chasing down discrepancies, reconciling errors, and resolving last-minute surprises Sage Copilot’s Close Assistant helps eliminate these bottlenecks from the beginning With smart line-level matching that catches mistakes early – and stops errors from cascading – and real-time visibility into outstanding tasks and risks, finance teams can proactively address issues, ensuring a smoother, faster, and more accurate close
Our bold vision is to eliminate month-end close entirely By embedding automation and AI directly into everyday workflows, we ’ re transforming close cycles from a disruptive event into a seamless, continuous process This shift frees up finance teams to focus on strategic, forward-looking analysis rather than retrospective clean-up
Sage is committed to enabling customers to operate sustainably. In concrete terms, how do the newest product enhancements support economic and digital equality, and what forward-looking advice can you share with Canadian SMBs preparing for their next growth chapter?
Finance leaders in Canadian SMBs often wear many hats They’re responsible for operations, compliance, strategy, and managing limited resources This makes digital equity critical The latest version of Sage Intacct helps level the playing field by giving mid-sized businesses access to powerful automation and AI tools that previously only large enterprises could afford
By digitizing workflows, SMBs can work more accurately, maintain better control, and operate more efficiently. This not only supports sustainable growth but also frees up leaders to focus on strategic decisions that drive their business forward And when SMBs thrive, so does Canada’s economy Sage’s goal is to make these capabilities accessible, so Canadian businesses can scale confidently and sustainably, even in the face of uncertainty
Incentives for Reshoring and Supply Chain Security
A new era in industrial policy has been ushered in by the COVID-19 pandemic and global disruptions With targeted tax subsidies and direct assistance for businesses moving supply chains closer to home, Canadian governments are now actively coordinating reshoring and nearshoring initiatives Industries with priority status, such as innovative materials, health sciences, and electric vehicles, receive assistance to lessen their reliance on foreign suppliers
Improved refundable investment tax credits, up to 30%, were introduced by the federal government in 2023 for key mineral processing and clean tech industries To help SMEs secure reliable supply chains and future-proof their operations against shocks, supplemental programs support capital improvements, automation, and domestic sourcing.
As 2025 comes to a close, the industrial sector in Canada is poised at the forefront of a significant transition spearheaded by the government Through competitive grants, green energy programs, and incentives for digital modernization, federal and provincial measures are supporting manufacturers and fostering innovations that enhance supply chains, reduce emissions, and make Canadian SMEs more globally competitive
Green Energy Grants and Clean-Tech Investment
One of the key policy priorities is the development of green energy Natural Resources Canada’s Green Industrial Facilities and Manufacturing Program (GIFMP) offers 50% cost coverage and nonrepayable financial assistance of up to $5 million per project Energy auditing, employing energy managers, installing energy management systems, retrofitting, and integrating renewable power sources are all considered eligible activities
These initiatives, which support manufacturers in modernizing their buildings, reducing emissions, and conserving energy, are closely aligned with the countrys net-zero goals The transition to solar, wind, and electric generation is further accelerated by further provincial incentives, tax cuts, and zero-interest loans
Digital Transformation Support for SMEs
For Canadian manufacturers seeking to remain competitive, digital transformation is essential SMEs can invest up to $150,000 in digital technologies, including cloud platforms, ERP systems, AI solutions, and e-commerce, through the Canada Digital Adoption Program (CDAP) By 2025, more than 15,000 companies had taken part. Grants and advising services are provided by federal and provincial programs to help SMEs with new system integration, cybersecurity enhancements, and software upgrades
These efforts have had measurable outcomes, with recipients reporting an average 15% increase in customer satisfaction and a 20% increase in operational efficiency Quick-thinking companies have a far higher chance of growing, breaking into new export markets, and adapting to global trends
Workforce Training and Upskilling
The foundation of Canada's manufacturing transition is a highly skilled labour force Businesses can enhance the technical and digital skills of their workforces with the support of new policies, such as subsidized training programs and rapid-skilling tax credits. Workforce grants cover a wide range of areas, including advanced robotics, energy management, and cybersecurity certification
By creating specialized training tailored to industry demands, academic alliances, industry-led projects, and public-private partnerships, talent gaps can be effectively addressed As a result, factories are more robust, employment is future-proof, and the industrial industry is prepared for the potential and difficulties of Industry 4 0
Modernization Grants: Tying it All Together
Canada provides hundreds of specialized grants, loans, and incentives to speed up this transition These include export development, clean technology integration, equipment upgrades, and the adoption of new technologies While IRAP assists SMEs in addressing innovation difficulties ranging from software to new manufacturing lines, the Scientific Research and Experimental Development (SR&ED) tax credit refunds billions of dollars each year for R&D projects
To ensure access to the best programs for expansion, businesses are advised to align their funding plans with upcoming investments. Making the most of these resources gives Canadian industries a sustainable advantage as competition grows and technology advances
Conclusion
The future of manufacturing is evolving in Canada due to government programs that encompass workforce training, digitalization, decarbonization, and reshoring Canadian manufacturers and SMEs are well-positioned to expand sustainably and continue to play a leading role in the global economy with the help of focused funding, policy support, and a strong clean-tech agenda
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle, @canadian sme, on X to stay updated on all business trends and developments Your support is crucial to our mission
Christopher Uchenwa is an awardwinning AI strategist, CPA, and technology entrepreneur who stands at the intersection of innovation, ethics, and human transformation As the Founder and CEO of Brizwave Inc , a Canadian AI and digital transformation company, he helps organizations harness AI, ERP, and fintech solutions to drive productivity, profitability, and purpose
Christopher is the author of the Amazon #1 bestselling book AI vs Humanity – The Battle for Human Relevance, a bold exploration of how humanity can adapt, evolve, and thrive in an AI-driven world. He also hosts the globally streamed AI vs Humanity 404 Podcast, where he challenges audiences to rethink technology’s role in human progress.
RedefiningHumanity andLeadership intheAgeofAI
In an exclusive interview with CanadianSME Small Business Magazine, Christopher Uchenwa, Founder and CEO of Brizwave Inc , shares how businesses can harness AI responsibly while keeping humanity at the core He highlights the role of ethics, creativity, and emotional intelligence in shaping a future where technology amplifies not replaces human potential
Recognized as a Top 5 Finalist for BMO’s Black Entrepreneur of the Year (Tech Category), Christopher is a sought-after voice on responsible AI, digital ethics, and the future of work Through Brizwave Inc , Briz Learning, and the AI vs Humanity movement, he empowers businesses and individuals to lead confidently in the age of intelligent machines
AI vs Humanity has become a powerful message worldwide. What initially inspired you to explore the intersection of technology and human relevance, and how has that vision shaped the ethos behind Brizwave Inc.?
The inspiration for AI vs Humanity came from witnessing the widening gap between technological advancement and human purpose I realized that while AI was evolving rapidly, humanitys sense of meaning, creativity, and ethics was lagging behind. I wanted to help bridge that gap.
At Brizwave Inc , this belief became our foundation: technology should enhance humanity, not replace it We empower businesses to integrate AI responsibly; balancing innovation with empathy, automation with purpose My goal has always been to remind people that the true competitive edge in the AI era isn’t the machine itself, but the human capacity to think, feel, and lead with conscience
Many small and mid-sized enterprises feel overwhelmed by the pace of AI. From your experience, what are the first practical steps SMBs can take to adopt AI responsibly—especially those with limited resources or technical expertise?
AI adoption doesn’t have to start with big budgets it starts with clarity The first step is understanding where inefficiencies exist and identifying repeatable tasks that can be automated safely Tools for marketing analytics, customer service chatbots, or expense automation can create measurable impact quickly
Next, businesses should focus on data hygiene ensuring their information is accurate, organized, and secure. AI thrives on clean data
Lastly, SMBs must emphasize responsible use: involve employees in the transition, set clear ethical boundaries, and prioritize transparency with customers
At Brizwave, we call this the “3R Approach”—Right Purpose, Right Process, Right People a framework that helps organizations adopt AI sustainably without losing the human touch.
Your concept of “From Industry to Intuition” is fascinating. In a world increasingly run by machines, how can emotional intelligence, creativity, and intuition become defining traits for future-ready business leaders?
The next evolution of leadership isn’t industrial it’s intuitive. Machines can process data, but they cannot sense meaning, anticipate nuance, or connect emotionally That’s where intuition and empathy come in
Business leaders who cultivate emotional intelligence, creativity, and ethical foresight will outpace those who rely solely on analytics The future belongs to leaders who blend logic with heart those who know when to trust data and when to trust instinct
Through Brizwave’s work and my talks, I emphasize that intuition is intelligence guided by empathy It’s what allows innovation to remain human-centered The more automated our world becomes, the more irreplaceable these human traits will be
Misinformation and deepfakes pose real challenges for brands. How can businesses guard their authenticity and maintain customer trust in this new synthetic media environment?
In a world where truth can be manufactured, authenticity becomes your most valuable currency. Businesses must proactively invest in digital transparency; verifying their content, protecting brand assets, and communicating openly with customers
At Brizwave, we ’ re developing concepts like the Universal Authenticity Verification Protocol (UAVP) to help organizations authenticate real human-generated media from AI-manipulated content
But beyond technology, trust comes from consistent integrity; how you show up daily, not just online Brands must lead with honesty, acknowledge mistakes publicly, and build communities that can vouch for their credibility When customers feel seen and respected, misinformation loses its power.
As both a founder and podcast host shaping conversations on ethics and innovation, what final advice would you offer to Canadian entrepreneurs striving to lead ethically, adapt confidently, and grow purposefully in the AI era?
My advice is simple but timeless: lead with values, not velocity
Innovation without integrity creates imbalance Canadian entrepreneurs have a unique opportunity to build AI-driven businesses rooted in inclusivity, responsibility, and human dignity
Adaptation doesn’t mean abandoning tradition; it means reimagining it through new tools Invest in learning, embrace automation strategically, but always keep people at the center
AI isn’t here to replace human potential; it’s here to amplify it. Those who lead ethically, think creatively, and act courageously will not only thrive in the AI era but help shape a future where humanity and technology evolve together
In the ever-evolving landscape of Canadian business, small and medium-sized businesses (SMBs) are facing both unprecedented challenges and exciting opportunities The role of the finance leader - once focused primarily on accounting and compliance - has transformed into that of a strategic partner, driving innovation, resilience, and growth across the organisation
Embracing Technology for Growth
For Canadian SMBs, technology adoption is no longer optional A recent CFO Growth Code report by Sage and the Financial Times [PP1] found that 96% of top-performing finance leaders already use AI in their daily operations - and nearly all plan to deepen that use within two years The shift to cloud-based financial management and automation is enabling businesses to scale efficiently, streamline operations, and unlock new insights Modern finance leaders are leveraging artificial intelligence (AI) and automation to refocus their teams on strategic initiatives, rather than being bogged down by manual processes.
This transformation is evident in every sector. For instance, GetPaq Inc , a strategic third-party logistics provider, streamlined warehouse management and automated workflows; freeing staff to focus on strategy and growth rather than manual reconciliation Similarly, Monstercat, the Canadian music label, improved transparency and boosted efficiency by 30% through real-time dashboards that support faster, smarter decisions
Data-Driven Decision Making
Data has become the new currency of business performance The ability to harness data for sharper thinking and stronger business results is at the heart of high-performing finance teams. The CFO Growth Code report further revealed that 83% of finance leaders are seeking greater visibility into financial and operational data to strengthen decision-making Canadian SMBs are increasingly using advanced reporting tools and integrated systems to provide visibility across their operations Real-time dashboards and flexible financial report writers allow teams to compare results across different aspects of the business, drill down into expense categories, and produce consolidated balance sheets and net income reports with ease
This data-driven approach not only streamlines operations but also supports expansion into new markets and business lines Finance leaders are now able to provide decision-makers with valuable analysis, helping them stay informed about what’s happening across the organisation and respond quickly to market changes The result is a more agile, responsive business that can adapt to shifting customer demands and industry trends
Expanding Influence Beyond Finance
Today’s CFOs are no longer just guardians of financial accuracy - they are strategic advisors shaping company culture, driving digital transformation, sustainability, and strategic growth across the organisation
This expanded remit requires a proactive approach to building networks and relationships across the organisation Finance leaders are forging closer ties with CEOs and boards, making their mark among senior leaders by shaping the strategy that will grow the business. By bringing a finance mindset and commercial background to initiatives around resilience, logistics, and technology change, CFOs are adding value in new and diverse ways
Commanding Compliance in a Changing Regulatory Landscape
In a market where customer and investor trust is a competitive advantage, compliance has become a cornerstone of brand reputation With evolving regulations such as the Personal Information Protection and Electronic Documents Act (PIPEDA) and increasing cybersecurity requirements, Canadian businesses must prioritise compliance. Highperforming finance leaders embed compliance into every phase of technology adoption and business transformation, ensuring accuracy, trust, and resilience
The habits of high-performing finance leadersembracing technology, making data-driven decisions, expanding influence, and commanding compliance are shaping the future of Canadian enterprises The achievements of businesses across the country show that these strategies drive growth, efficiency, and resilience
Across the country, businesses using modern cloud finance platforms like Sage Intacct are eliminating up to 90% of manual data entry, closing the books in days instead of weeks, and gaining the visibility needed to grow with confidence
As the business landscape continues to evolve, finance leaders who embrace innovation, data, and cross-functional influence will define the next era of Canadian SMB success. The future of highperformance finance isn’t just about numbers - it’s about enabling growth, resilience, and opportunity
Taxand Estate Planningfor BusinessOwners
Business owners sometimes say, “My business is not complex or big enough to warrant a tax and estate plan ” But quite often this is not the case – when a plan is implemented, its value is maximized even before it is truly needed Think about it If we do not worry about creditor protection until there is a known creditor threatening to sue, or we do not plan for the succession of the business until there is a medical emergency, fewer planning opportunities may be available
Having a plan in place today can help ensure that your assets are protected, your business carries on profitably, and your wealth potential is maximized
Planning within a corporate structure
A tax and estate plan is just that, a plan! Without proper planning, good intentions are often just not enough You, as a business owner, have put significant time, resources, and effort into making your business successful So how do you proceed with protecting that value? A proper tax and estate plan works with you and your business throughout its life cycle to ensure you are maximizing wealth and minimizing taxes, both now and in the future
A business can be operated using three types of structure: sole proprietorship, partnership, and corporation Tax and estate planning affects all business owners, but, as most profitable businesses are incorporated, we will focus on tax and estate planning considerations within a corporate structure These include income splitting, creditor protection, and succession planning
Income splitting
Directing income from your business to members of the family who participate in the business can be an effective strategy for reducing the family’s overall tax bill
If you extract additional cash from the corporation, that income is taxed in your hands, typically at the higher marginal tax rates. Paying a salary to a member of your family may be an option, but there are restrictions Salaries paid to a principal shareholder who also manages the business (commonly referred to as an “ owner-manager”) are not subject to reasonability tests, but salaries paid to
members of the owner-manager ’ s family are – meaning that you can only pay a salary for work performed, and the salary has to be reasonable compared to a salary you would pay to a non-family member This can limit the ability to income split a salary with your family members.
Family trusts and their use in the corporate structure
Often the idea of income splitting conflicts with having family members as direct shareholders of the corporation A family trust can be a great way to limit direct control over the shares of the corporation, while still providing a potential opportunity to income split dividends with family members, although restrictions may apply It’s a relationship created by a settlor with trustees to hold and manage property for the benefit of the beneficiaries of the trust The trustees make the day-to-day decisions about the affairs of the trust, keeping the beneficiaries’ interests in mind
Family trusts are typically introduced as part of an “estate freeze,” allowing the trust to subscribe to common shares of the operating company at a nominal cost Most family trusts are discretionary in nature, meaning any distributions of income and capital to the beneficiaries are at the discretion of the trustees.
If an owner-manager is the sole shareholder of a profitable, qualified, small business and is able to sell those shares, the resulting capital gains realized on the sale may be sheltered by the lifetime capital gains exemption (LCGE)
A benefit of having shares of a qualified small business held by a family trust is that the family trust can allocate a capital gain resulting from the shares to beneficiaries, including minor-aged children, which can potentially multiply the use of the LCGE.
Creditor protection
There are two types of creditors: known and unknown Your bank, credit card company, and supply vendors are all known creditors and are part of normal business operations It is the unforeseen creditor that leaves the profits of a business vulnerable
Creditor protection essentially involves the removal of excess corporate profit out of the operating company so it is protected from unforeseen creditors If the shareholders do not need the excess cash, the withdrawal of the funds personally would defeat the tax deferral of the corporate structure – in this situation, a holding company is the solution
Unlike dividends distributed to an individual shareholder, tax paid income can generally be paid as a dividend tax-free to a holding company. A holding company is a separate corporation, and as such, if the operating company (Opco) is sued, the assets of the holding company (Holdco) typically remain protected
When it comes to tax and estate planning, the issues can seem overwhelming. Reach out to us to at Scepanovic & Associates IG Private Wealth Management to build a plan tailored to your vision for the future of your business and family
Sustainable power and energy efficiency have become central to the Canadian manufacturing strategy in 2025 Businesses across the country are implementing advanced efficiency programs and alternative energy sources as a means to combat rising energy costs and increasing environmental responsibility This is creating a new benchmark for operational excellence and climate stewardship
Factory Energy Efficiency: Canadian Innovations
Energy innovation is being spearheaded by Canadian manufacturers One example is Honda of Canada Manufacturing (HCM), which received an ENERGY STAR Industrial Energy Saver Award in 2025 for installing groundsource and air-source heat pumps throughout its 4-million-square-foot Ontario complex, updating to LED lighting, and streamlining equipment and scheduling In addition, HCM has installed solar-powered lights on its sites and switched from natural gas to electric tow motors and oxidizers
Renewable Energy Credits from wind and solar power purchases have also been used to support these initiatives
Important government initiatives include incentives that counteract the costs of upgrading to high-performance motors, pumps, or smart thermostats, zero-interest financing for factory retrofits, and an expedited capital cost allowance for highefficiency equipment Canadian factories minimize energy costs, reduce their carbon footprint, and enhance the future readiness of their operations by integrating new technology with historical modifications
Alternative Power Sources: Renewables, Storage & the New Energy Mix
The manufacturing landscape is changing as a result of Canada's rapid uptake of alternative energy More than 56% of the country's electricity comes from hydropower, but by 2025, wind, solar, and energy storage are expected to have added more than 24 GW of additional capacity nationwide By 2035, nearly 70% of all new investments in power supply are expected to come from solar, wind, and hydroelectric sources combined
Programs and incentives encourage virtual power purchase agreements, behind-the-meter battery storage, and solar arrays installed in factories To stabilize long-term energy costs and reduce their exposure to fluctuations in the price of fossil fuels, factories are forming direct agreements with utility-scale wind and solar farms These adjustments are crucial for achieving the objectives of the Canadian Net-Zero Emissions Accountability Act and fostering a robust, lowcarbon grid
Cost Control & Competitive Advantage
One direct route to lower overhead is through energy-efficient operations Smart meters, factory automation, and real-time energy management software link consumption to production flows, enabling plant managers to identify and reduce waste Savings are further increased by waste heat capture, thermal insulation, and effective HVAC systems Fixed cost planning and reduced long-term utility bills are made possible via alternative energy agreements Businesses can obtain carbon credits, preferred supplier programs, and branding benefits by catering to environmentally aware customers. Early adopters of renewable energy and energy efficiency safeguard their profits while increasing their market value as government scrutiny and carbon pricing increase
Workforce, Skills, and Supply Chain
Policymakers and business executives in Canada are supporting the localization of supply chains and labour reskilling in relation to new energy systems. The "Greener Neighbourhood Pilot Program" and the "Deep Retrofit Accelerator Initiative" encourage energy efficiency innovation, building retrofits, and steady demand for regional vendors The burgeoning domestic insulation, smart HVAC, and clean equipment markets in Canada have driven growth in employment, intellectual property, and export prospects
Standardized certifications for new sustainability responsibilities across the supply chain and bulk purchases of heat pumps are now among the nation's policy tools
Looking Forward: Net-Zero & Sustainable Growth
Energy strategy and corporate growth will be even more closely aligned in the next stage of Canadian manufacturing The adoption of zero-emissions power and circular economy models is fueled by strong federal goals combined with industry and provincial initiatives. To increase resilience and global competitiveness, Canadian SMEs and major companies alike take advantage of domestic expertise and policy support
With energy-smart supply chains, solar rooftops, and manufacturing retrofits, the industry is poised to surpass efficiency and climate standards This change not only safeguards the environment but also supports the future commercial success of Canadian manufacturing
Conclusion
Alternative energy and energy efficiency are not merely fads; in 2025, they are revolutionizing Canadian manufacturing The nation's manufacturing leaders are demonstrating that sustainability and competitiveness are intertwined through creative retrofits, alliances, and policies, paving the way for a cleaner, more lucrative industrial landscape
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge. Click here to subscribe to our monthly editions for updates on Canadian businesses. Follow our handle, @canadian sme, on X to stay updated on all business trends and developments Your support is crucial to our mission
Advanced technologies are reshaping Canadian industry by making plants more durable, efficient, and intuitive By 2025, digital twins, virtual simulations, and sensor-driven algorithms will enable manufacturers to accelerate time-to-market, save costs, and optimize design, maintenance, and safety.
The Intuitive Factory: AI, Algorithms & Real-Time Response
Canada's factories are developing well beyond conventional automation Machines, algorithms, and digital networks collaborate to perceive, learn, and act in the "intuitive" manufacturing era Every level of production provides continuous data to advanced AI and machine learning systems, which use predictive analytics to automatically modify schedules, procedures, and inventories in response to current market trends and consumer demands
Self-learning algorithms, based on millions of data points from IoT sensors and edge devices, are being utilized in intelligent factories These platforms are capable of anticipating equipment problems before they cause production to stop, identifying bottlenecks before they occur, and allocating manpower and resources effectively Higher productivity and better adaptability are thus attained by Canadian producers, which is a crucial differentiator in a rapidly evolving global market
Digital Twins: The “Living” Factory Model
Digital twins are at the center of this change and are revolutionizing industrial operations A digital twin is a real-time, sensor-updated virtual version of a physical asset, system, or procedure Digital twins are utilized by Canadian manufacturers for a range of applications, including design and simulation, troubleshooting, and predictive maintenance
A paper machine's digital twin, for instance, may get information from speed, temperature, and vibration sensors Maintenance teams receive proactive alerts when readings indicate abnormal conditions, significantly lowering unscheduled downtime. System twins (whole factory or network models), process twins (whole workflows), and product twins (specific components) are the three primary categories of digital twins
The main benefits? Risk-free process testing, scenario simulation, and real-time monitoring. Digital twins reduce the need for expensive physical prototypes, accelerate time to market, and foster ongoing innovation across product lines for manufacturers
Virtual Simulation for Smarter Decisions
With the use of virtual simulation tools, Canadian companies may digitally test machine configurations, layouts, and new workflows without halting real production These solutions encompass the whole lifespan of plant assets and processes, utilizing AI, VR systems, and robust CAD platforms Better design validation, more precise performance predictions under novel circumstances, and lower expenses from physical testing are all advantages for manufacturers
Simulations can be used to identify the underlying causes of production issues, evaluate potential solutions, and ensure that adjustments yield a measurable return on investment Manufacturers can make accurate, data-driven decisions by combining simulation with real-time data from digital twins.
Advanced Sensors: The Digital Nervous System
These days, IoT and edge sensors function as the " nerve endings" of the contemporary industrial They are integrated into machinery in Canadian facilities, providing a steady flow of data that monitors operational effectiveness, mechanical health, and environmental conditions. These sophisticated sensors provide data to simulation models and digital twins, enabling hardware and software to selfdiagnose faults, modify processes, and immediately notify employees of issues Sensors provide safety and fine-grained visibility on the shop floor
Safety hazards can be detected using predictive models before events occur By identifying energy waste and environmental impacts in real-time, usage data also helps achieve sustainability goals, which benefits both the environment and the company
ERP Integration & Future Outlook
When digital twins and cutting-edge technology are combined with enterprise resource planning (ERP) systems, their synergy is further enhanced ERP and digital twins are being used in tandem by Canadian businesses to improve supply chain management, maintenance scheduling, and production planning Digital twins provide real-time operational data, enabling more intelligent automation and learner processes, while ERP offers business logic and processes.
As markets and technologies evolve, this integration allows Canadian firms to continually innovate, reduce costs, and maintain their competitiveness on a global scale The Canadian manufacturing sector can confidently and resiliently lead the next industrial wave by investing in user-friendly digital technology
Conclusion
In 2025, Canadian manufacturing is at the forefront of digital transformation Real-time analytics, digital twins, sophisticated sensors, virtual simulations, and intuitive factories are enabling firms to innovate more quickly, lower costs, and mitigate risks than ever before By making these investments, Canada positions itself as a global leader in manufacturing excellence and lays the groundwork for a prosperous and sustainable future.
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle, @canadian sme, on X to stay updated on all business trends and developments Your support is crucial to our mission
2025 is witnessing a digital revolution in Canadian retail, driven by rapid technology adoption and advancements in manufacturing. Data-driven personalization, omni-channel sales tactics, realtime analytics, and AI-powered inventory management are being adopted by retailers of all sizes Canadian retailers are benefiting from this technological influx by surviving, growing, and creating engaging consumer experiences
Inventory & Dynamic Pricing
Customers want convenient and reliable experiences, whether they are buying in-person, online, on their phones, or on social media Retailers in Canada are utilizing omni-channel software to seamlessly integrate all their touchpoints Shopping trips can begin on a mobile app, move to a physical store, and end at home, all with the help of inventory, loyalty plans, and synchronized promos
A local example is Walmart Canada's $100 million omnichannel enhancement project, which includes modernizing outdated locations and testing hybrid stores. Curbside pickup, click-and-collect, and same-day delivery are now powered by unified commerce platforms. Customer engagement, brand loyalty, and higher sales are fueled by social media platforms and digital marketing, which are often linked to AI-driven product recommendations
AI is now a crucial tool for inventory control Canadian retailers utilize artificial intelligence (AI) to maximize restocking, prevent shortages, and minimize surplus inventory by evaluating sales data, demand trends, and real-time stock levels Stores can increase orders ahead of time by using intelligent forecasting to foresee surges, such as during the back-to-school season or hockey playoff weeks
AI-powered dynamic pricing enables even small firms to automatically adjust prices in response to competitive activity or demand In addition to increasing profitability, this guarantees competitive positioning in Google Shopping and Amazon markets By 2025, 67% of Canadian SME retailers are expected to employ automated product suggestions and targeting to increase marketing return on investment, and 72% will utilize AI for demand forecasting. Leading companies in the sector, such as Shopify and The Source, utilize integrated AI technologies to keep Canadian companies competitive and flexible
Omni-Channel Retail Integration
AI-Driven
Personalization & Real-Time Customer Insights
Retailers are leveraging consumer information, including location, browsing habits, and past purchases, to deliver highly personalized offers, reminders, and dynamic pricing Because 71% of Canadians anticipate personalized experiences by 2025, retailers are investing in AI-powered loyalty programs and real-time recommendation systems. To provide product recommendations based on reading history across in-store, online, and app engagements, leading bookshop Indigo utilizes analytics
Personalized emails and dynamic, tailored offers increase average order values while fostering loyalty and lowering attrition Small merchants can now create "big-box" personalization without the need for large development teams, thanks to e-commerce systems like Shopify and Square that aggregate order data for research
Real-Time Analytics & Supply Chain Agility
Agility has become crucial due to the unpredictability of global supply chains
Real-time analytics dashboards are utilized by Canadian retailers to track market trends, monitor supplier updates, and manage inventory Merchants may promptly identify bottlenecks and modify sourcing or delivery methods before the customer experience is negatively impacted by combining production and sales data
While supply chain AI aids in route optimization for faster order fulfillment, predictive analytics helps prevent costly out-of-stock situations Store managers and executives may make quick, wellinformed decisions by using a single, actionable picture of data from both digital and physical channels
Immersive and “Phygital” Retail Experiences
Stores in Canada are experimenting with "phygital" technologies that conflate the concepts of digital and physical. Smart mirrors for cross-selling complementary items, app-based in-store navigation, and augmented reality fitting rooms are becoming commonplace in both boutiques and large retail chains By 2025, three-quarters of Canadians will frequently use retail augmented reality capabilities, such as virtual product testing or in-store fast reviews and suggestions
These tools foster loyalty, increase confidence, and reduce friction In addition to enhancing the customer journey, physical integration provides merchants with practical engagement and conversion statistics for ongoing development
Conclusion
Innovation in retail technology is accelerating rapidly in Canada Hyper-personalized experiences, AI-driven inventory, and omnichannel are the cornerstones of resilient, forward-thinking retail Canadian retailers can achieve smarter operations, happy customers, and a strong position in the digital-first economy of 2025 and beyond by investing in these technologies
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle, @canadian sme, on X to stay updated on all business trends and developments Your support is crucial to our mission
As this year comes to an end, it seems more evident that Canadian SMBs are using SaaS, ERP software, and cloud platforms to increase productivity and compete internationally. These solutions are now crucial for cost control, process optimization, teamwork, cybersecurity enhancement, and using analytics to make strategic choices
Cloud Is the Game Changer for Canadian SMEs
Nearly 85% of Canadian companies are expected to have implemented a cloud-first strategy by the end of 2025 SME manufacturers can quickly expand their operations in response to changing consumer demands, seasonal fluctuations, or new business opportunities, thanks to cloud computing Reduced hardware expenses, business continuity through automated digital backups, and cooperative access to real-time data are some of the main advantages While edge computing solutions reduce emissions and latency by processing data closer to the source, green cloud providers are helping Canadian businesses reduce their carbon footprint When combined, these capabilities enable SMEs to respond more quickly to market opportunities, demand spikes, and supplier disruptions
Cloud-Based ERP &
SaaS:
The Backbone of Integration
Modern cloud-based Enterprise Resource Planning (ERP) and SaaS programs provide for smooth business function integration, in contrast to outdated on-premise solutions To meet Canada's linguistic and regulatory requirements, top Canadian vendors, including Barawave, Sage, and Dynamics, have integrated GST/HST tax engines, AI-powered automation, and bilingual user interfaces Payroll, sales tax, inventory management, accounting, procurement, and customer administration are among the key tasks that ERP centralizes. Core financials are included first in phase-in programs, followed by CRM and analytics For a seamless deployment, SMEs are encouraged to standardize master data and track real-time KPIs such as cash conversion, order lead time, and on-time payroll
Supply Chain Connectivity & Collaborative Production
Cloud ERP and SaaS are helping Canadian SMEs connect to more transparent and flexible supply chains Real-time order details are fed into production, inventory, and shipping platforms by e-commerce integration technologies such as Shopify, Amazon ca, and others, providing suppliers and end-users with a clear and immediate perspective By ensuring that everyone has access to critical data, cloud-based solutions facilitate easier collaboration among partners, suppliers, and remote staff These interconnected systems directly support just-in-time manufacturing techniques and quicker, more precise reactions to client orders or supply chain disruptions
Cybersecurity Protects Systems & Data
Growing cyber risk is a result of increased connectivity, and Canadian manufacturing remains a top target for cybercriminals Manufacturers with cloud capabilities are investing in data encryption, identity management, and threat monitoring driven by AI In 2025, the Canadian cybersecurity market is expected to grow by almost 11% to reach $13 billion
Due to the ongoing shortage of qualified cybersecurity professionals, managed security services are becoming increasingly popular To stay up to date with privacy regulations and emerging threats, SMEs utilize reliable cloud platforms that come with built-in compliance, role-based access controls, and automated audit trails
Analytics & Predictive Intelligence
Canadian manufacturers now have greater access to the power of big data due to the convergence of ERP, SaaS, and cloud computing Actionable insights are provided by platforms with embedded analytics SMEs can monitor various aspects, such as energy usage and inventory turnover, and then utilize AI to forecast demand, identify bottlenecks, or suggest areas for cost savings
The use of predictive analytics is shifting from "big company " to "small business," assisting smaller firms with personnel optimization, sales forecasting, and repair anticipation Long-term records, energy-efficient archiving, and even AIpowered energy management are made possible by cloud-based data storage, enabling a more intelligent and greener factory.
Conclusion
For Canadian SME manufacturers in 2025, cloud platforms, SaaS, ERP technologies, and advanced analytics have been the foundation These technologies are revolutionizing corporate growth, security, and resilience in a rapidly evolving market. Those who incorporate cloud, automation, and analytics into their processes will be at the forefront of the next wave of successful Canadian manufacturing as adoption accelerates
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle, @canadian sme, on X to stay updated on all business trends and developments Your support is crucial to our mission
As 2025 comes to a close, the year has already demonstrated how Canada’s manufacturing sector is undergoing rapid transformation. This has happened due to the adoption of 3D printing, advanced materials, and a focused approach on aligning production with conscious consumer values These are some of the notable changes, as they enable unprecedented product customization and sustainability, while also supporting Canadian competitiveness in the global market
The Rise of 3D Printing in Canada
Additive manufacturing, also known as 3D printing, is spearheaded by Canadian manufacturers at the forefront. It helps businesses to construct models and create complex parts, thus speeding up the process and minimizing waste The Wohlers Report 2025 confirms that the global additive manufacturing industry experienced an immense 19% growth in 2024, and Canadian adoption is continuing at a steady pace Various sectors, including aerospace, automotive, healthcare, and consumer goods, are utilizing 3D printing for localized, on-demand production, resulting in reduced lead times and increased supply chain resilience
Some of the leading players, such as Agile Manufacturing Inc , have built the largest in-house fleet of production 3D printers nationwide, offering a wide array of technologies, including DLP, SLA, SLS, and FDM This is a scalable production model that supports Canadian innovation and exports Small and medium-sized enterprises are not falling back; They are equally active as their larger counterparts in leveraging the technology for highly customized, lowvolume batches, giving them a quick advantage in the market.
Advanced Materials for Customization and Sustainability
As the field of materials science advances, it continues to unlock new frontiers for Canadian manufacturers According to the Wohlers Report 2025, there have been significant breakthroughs in highperformance thermoplastics, metal powders, and biocompatible resins This has naturally led to Canadian companies expanding their portfolios to include materials such as ULTEM 1010, Nylon 12, and Accura Xtreme, enabling the production of parts with improved durability, reduced weight, and increased sustainability across various industries
These material advances are not just about product strength and versatility They bring out the best in sustainable manufacturing by supporting recyclable, reusable, and locally sourced inputs This results in additive manufacturing becoming an essential part of Canada’s efforts to practice the circular economy, while also meeting consumer expectations for eco-friendly products
Purposeful Production Aligns with Consumer Values
Present-day consumers are increasingly guided by values such as sustainability, transparency, local production, and the ethical use of materials There have been prompt responses from Canadian manufacturers, who are quickly adopting purposeful production models With 3D printing and advanced materials being at the forefront, companies can quickly adjust their production to meet shifting market demands. In doing so, they can also minimize waste and energy consumption.
A flexible action like this can ensure that products are more personalized and released in smaller, “just-in-time” batches This will also cater to niche markets and help reduce inventory overflow Circular manufacturing, as an integral part of the circular economy, integrates recycling and reuse at every step, enabling Canadian firms to lead the way by offering eco-friendly customization on a large scale
Industrial vs. Desktop: The Performance Divide
2025 has clearly underlined the fact that there is a widening gap between desktop and industrial 3D printers Industrial-grade systems dominate Canadian manufacturing for the three crucial factors: precision, scale, and repeatability Agile Manufacturing Inc and other Canadian leaders provide volume production of critical components, adhering to stringent quality standards for sectors such as aerospace and medical devices
Desktop 3D printers are used in rapid creative development, education, and small business prototyping Their function enhances the larger ecosystem, but sustained investment in industrial-level robustness and dependability is essential to Canada's competitiveness going forward
Circular Manufacturing and Environmental Impact
The Canadian agenda is centred on sustainable manufacturing By creating only what is required, 3D printing minimizes waste and enables local, on-demand production, which in turn lowers transportation-related emissions
To reduce their carbon footprints, businesses such as Agile Manufacturing encourage material recycling and energyefficient procedures These environmental benefits are scalable thanks to circular manufacturing, which emphasizes reuse and recycling
Canadian producers can enhance environmental outcomes and capitalize on the growing market for sustainably produced goods by incorporating circularity into their design and manufacturing processes As a result, "purposeful production" becomes not only a moral objective but also a competitive economic advantage in the global marketplace.
Conclusion
By the end of 2025, Canadian manufacturers will have combined 3D printing, cutting-edge materials, and a commitment to sustainability to meet the needs of environmentally conscious customers. These technologies enable new business models that focus on minimizing environmental impact, offering customized products, and promoting intentional production Canadian companies have the opportunity to set the standard for sustainable manufacturing practices as the industry continues to evolve
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle, @canadian sme, on X to stay updated on all business trends and developments Your support is crucial to our mission
In an exclusive interview with CanadianSME Small Business Magazine, Sean McCormick, a leading expert in consumer spending data at Moneris, shares how payment insights are helping Canadian small businesses uncover new opportunities He discusses emerging trends in interprovincial travel, the shift toward local spending, and how tools like Moneris Go and Tap-to-Pay are enabling SMBs to adapt, innovate, and thrive in today’s evolving economy
Sean McCormick is a leading expert in consumer spending data and its impact on business and economic strategy Sean helps private and public sector organizations harness the power of payment data to understand consumer behaviour better, enhance economic forecasting, and shape informed economic development strategies. With a deep understanding of data analytics and a passion for helping organizations make smarter, data-driven decisions, Sean is key in connecting insights with action to drive real-world outcomes across industries.
Moneris processes one in three transactions across Canada. What unique insights can you share from your latest interprovincial spend data, and how do these trends impact local small businesses?
We’re seeing Canadians really lean into exploring their own country Moneris data shows interprovincial spending volume is up five per cent year-over-year, with provinces like Alberta and the Territories leading the way This growth is driven by more trips and more transactions, which are up four per cent overall
For small businesses, this is significant Every extra coffee, hotel night or souvenir purchase adds up. When Canadians keep their dollars at home, local businesses have an opportunity to capture new customers and turn a seasonal bump into long-term growth that strengthens local economies
The recent Angus Reid survey commissioned by Moneris reveals changing attitudes about U.S. travel among Canadians. What key findings stood out, and how do these insights compare with your transaction data?
The survey told us that 26 per cent of Canadians changed or cancelled their U S travel plans this year Of those who adjusted their travel plans, 30 per cent traveled to another province That’s a big shift, and one that aligns with insights from Moneris’ spending data So, what Canadians are saying in our survey is exactly what we ’ re seeing at the checkout. This also aligns with Statistics Canada data for June, which found that the number of trips to the United States was down roughly 29 per cent year-over-year
As more Canadians reconsider travel to the U.S., where are they choosing to go instead, and what does this mean for Canadian tourism and retail businesses?
Instead of heading south, Canadians are exploring parts of Canada beyond their home province or territory While destinations like British Columbia and Quebec are still popular tourism choices, the real growth is happening in places like the Territories, Saskatchewan and Alberta These regions saw some of the biggest jumps because they had more room to grow, showing the potential in destinations that may not always be top of mind Saskatchewan’s lakes are stunning in summer, and Alberta isn’t just about skiing, it’s a year-round destination with world-class golf in Banff and Jasper. Canadians are realizing they don’t need to cross the border for incredible experiences. They’re finding them right here at home
Moneris has launched innovative solutions such as Moneris Go Retail and Tap-to-Pay to support small businesses. In your view, how do these tools empower SMBs to adapt and thrive in the current economic landscape?
Moneris is a leading commerce company dedicated to helping businesses grow, whether through datadriven insights or advanced payment solutions On the data side, Moneris Data Services delivers highly detailed, customized analyses tailored to specific industries, regions and timeframes valuable for organizations such as tourism boards and other stakeholders.
On the commerce side, we provide solutions like Moneris Go Retail and Tap-to-Pay on smart devices, enabling businesses to accept payments seamlessly in-store, on the go or at pop-up locations These tools speed up checkout, support contactless transactions and provide real-time sales insights In today’s market, where flexibility is essential, Moneris solutions help small businesses stay competitive and deliver the seamless experiences customers expect
Finally, what advice would you offer to small and medium-sized businesses looking to leverage payment data and trends to drive growth and make smarter business decisions?
Your commerce data holds powerful insights. By looking at when and where your customers are spending, which products are moving and how demand shifts seasonally, you can uncover valuable patterns For example, a rise in out-of-province shoppers might signal an opportunity for targeted promotions or partnerships with local attractions The businesses that thrive are the ones that turn insights into action and Moneris is here to help you do just that
HowAIRobotics andAutonomous Factories Are Shaping Canada's Manufacturing Future in 2025
ByMaheenBari
In 2025, Canada's manufacturing industry is seeing a technological comeback In addition to upgrading processes, the rapid development and application of generative AI, robots, automation, and novel materials are reestablishing Canada as a global industrial leader Innovation is driving manufacturing nationwide, from AI-enabled creative design to highly automated facilities that operate almost autonomously
Generative AI & DataDriven Manufacturing
Canadian manufacturers have reached a tipping point in their adoption of generative AI, which generates designs, schedules, or even new materials Large-scale statistics from global markets, supply chains, and manufacturing floors can be analyzed by AI-powered software to improve everything from product designs to maintenance plans
But according to Jayson Myers, CEO of NGen, a Hamilton-based company, AI won't be able to address every industrial problem on its own Focusing on just one technology causes over 70% of digital transformation initiatives to fail By investing in highquality data collection, combining AI with other cutting-edge tools, and continually rethinking procedures to enhance flexibility and efficiency, manufacturers can achieve significant improvements The results include increased output, decreased waste, and a sector better equipped to compete globally.
Robotics & Fully Autonomous Factories
The emergence of highly automated, totally autonomous factories is a characteristic of Canadian industry These sophisticated plants utilize robotics with AI integration to manage tasks ranging from intricate quality control to repetitive assembly Richmond Hill, Ontario's Maple Advanced Robotics Inc (MARI) is a prime example With the help of Magna International, their AI-powered technology precisely sands and polishes car parts independently, minimizing human errors, reducing manual labour, and shortening cycle times With no need for reprogramming, the robots computer vision continuously adapts after scanning every panel, creating an optimal workflow.
MARI's robots are being leased by small and medium-sized Canadian manufacturers, rather than being available only to large corporations SMEs can now increase productivity, maintain quality, and compete globally without incurring significant upfront investments, thanks to democratization Leaders like Magna and MARI provide evidence that automation is about equipping Canadian factories with " superpowers " for consistency, efficiency, and creativity, rather than replacing workers
Smart Automation & Human-Machine Collaboration
By 2027, 75% of Canadian firms are expected to employ "cyber-physical" systems, according to experts, which combine robotics, sensors, and artificial intelligence for seamless real-time control Importantly, rather than completely replacing humans, these technologies are fostering a new era of human-machine collaboration Hyper-automated lines handle hazardous or repetitive tasks, freeing up qualified workers to focus on creativity, excellence, and problemsolving Canadian facilities become safer, more flexible, and more desirable places to work when production managers and technicians gain the skills necessary to develop, monitor, and maximize intelligent automation
In addition to the newest robots, industry conferences such as the Canadian Manufacturing Technology Show (CMTS) are exhibiting strategies for integrating technology with creative roles and workforce upskilling
Advanced Materials & Clean Manufacturing
Canada's manufacturing industry is evolving due to advancements in sophisticated materials and technologies Companies such as Carbon Upcycling Technologies are directly supporting national sustainability and climate aims by capturing and reusing industrial emissions to create new low-carbon cement products
The materials themselves are starting to provide Canada a competitive edge, from energy-efficient thermal paints to intelligent bioplastics and nextgeneration alloys Recently, NGen, the Global Innovation Cluster for Advanced Manufacturing, donated $10 million to a carbon capture project These innovations enable businesses to reduce expenses, minimize their environmental impact, and expand into new markets. By rethinking materials, Canadian producers may create customized solutions for industry partners, setting the standard for both process efficiency and environmentally friendly product innovation
Future Outlook: The Innovation
Advantage
Successful Canadian manufacturers are those that continually rethink their operations and procedures at every stage Innovative technology adoption, combined with investments in personnel, collaborations, and knowledge sharing, positions Canada's sector for robust, sustained growth, even as pressure from tariffs and international competition intensifies. Events hosted by the government and business, such as CMTS, NGen's continuous project assistance, and the expanding network of creative SMEs, guarantee that Canada will continue to lead the world in manufacturing innovation Canada has a clear plan for the future, which involves continuing to construct fully autonomous factories, developing new materials, and incorporating AI while keeping humans and adaptability in mind
Conclusion
Technology is only one aspect of innovation in 2025; the combination of robotics, automation, generative AI, and materials is rewriting the possibilities for Canadian manufacturing In the digital era, Canadian factories are not only keeping pace but also setting the standard for industry excellence, with an emphasis on flexibility, teamwork, and sustainable growth
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle, @canadian sme, on X to stay updated on all business trends and developments. Your support is crucial to our mission.
In 2025, Canadian manufacturing seems to be at a critical juncture, influenced by developments in digital transformation and the worldwide push for sustainability Canadian manufacturers are rethinking their operations for the future by embracing decentralized production, digital twins, and the circular economy, as well as reaching net-zero emissions. This article examines the key forces, developments, and strategies that will shape Canada's green future in the industrial sector
Green Manufacturing & Circular Economy
Nowadays, being environmentally conscious is both a business requirement and a fundamental brand value Manufacturers are motivated to reduce energy consumption and pollution while incorporating renewable energy sources into their production processes, thanks to the Canadian Net-Zero Emissions Accountability Act Cascades Inc , a pioneer in this field, sets the benchmark for environmentally friendly packaging by utilizing recycled materials and energy-saving techniques
The circular economy transition, which substitutes "make, use, reuse, recycle" for "make, use, dump," is no longer merely a theoretical idea By turning their own waste into new materials for future production cycles, businesses from various industries are closing the loop. These adjustments lessen pollution and reliance on resources while also lowering the danger of supply or price shocks International competitiveness, customer preferences, and Canadian government regulations are driving the mainstreaming of green manufacturing
Supply Chain Resilience, Reshoring & Nearshoring
Canadian manufacturers are reevaluating their sourcing and logistics strategies in response to recent disruptions that have exposed weaknesses in global supply chains The requirement for more dependable, flexible, and transparent operations is reflected in the trend toward nearshoring (moving closer to North America) and reshoring (bringing production home)
Moving important supply lines has several advantages, including better quality control, shorter lead times, and lower transportation costs
Transformation:
In addition to protecting themselves from potential disruptions, Canadian companies are increasing employment and the country's economy by prioritizing local sourcing and investing in nextgeneration supply chain solutions
Canadian manufacturers are adopting decentralized models driven by sophisticated simulation and digital connectivity Manufacturers are utilizing smaller, networked facilities spread across the nation to optimize production and mitigate risk, rather than centralizing all activities at mega-factories The emergence of "metaverse" technologies for remote monitoring and quality control is one of the most interesting new developments Engineers and quality managers can monitor, diagnose, and optimize operations in real-time from any location by using extended reality (XR)
Proactive risk management is strengthened by this increased visibility, which also significantly expedites the reaction to possible quality issues Canadian companies can now operate with greater adaptability, resilience, and creativity than ever before by integrating metaverse monitoring with decentralized manufacturing
Digital Twins for Data-Driven Manufacturing
Canadian manufacturing is undergoing a change thanks to digital twins, which are the virtual equivalents of actual assets and processes These high-fidelity models mimic, track, and optimize manufacturing systems by combining sensor data, historical records, and real-time operations
Digital twins and analytics are being utilized by businesses like Linamar Corporation for predictive maintenance. This increases efficiency, prolongs equipment life, and avoids unscheduled downtime Manufacturers can improve their sustainability measures, reduce expenses, and optimize processes through continuous simulation
With uses in the automotive, aerospace, energy, and other industries, experts predict that Canadas digital twin industry will expand at a compound annual growth rate (CAGR) of over 35% through 2030 Before making actual changes on the production floor, firms can now see, test, and enhance systems thanks to the convergence of digital twins with IIoT, AI, and XR technologies
The Path Forward For Policy, People & Progress
Canada is committed to sustainable manufacturing for reasons beyond mere compliance with the law Manufacturers are making significant investments in upskilling and workforce training to prepare workers for emerging digital and green technologies Industry collaborations and programs, such as Skilled Trades Ontario, are helping to fill skill gaps and attract new talent
Agile, data-driven companies with a focus on technology and sustainability initiatives will rule the future Canadian manufacturers are establishing themselves as global leaders thanks to sustained government assistance, significant R&D investment, and a shared emphasis on sustainability
Conclusion
A dedication to sustainability, cutting-edge digital tools, and creative operating models is redefining Canadian manufacturing. Decentralized decision-making, data-driven optimization, end-to-end supply chain visibility, and greener practices will support manufacturers' resilience and global competitiveness as they face the future
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle, @canadian sme, on X to stay updated on all business trends and developments Your support is crucial to our mission
In 2025, the Canadian manufacturing sector is at a pivotal moment as it adopts Industry 4 0 technologies and navigates economic challenges and labour shortages Investments in automation, robotics, artificial intelligence (AI), and the Industrial Internet of Things (IIoT) are driving the shift to smart factories, which will bring new efficiencies and competitive advantages. Although the Canadian manufacturing sector faces numerous obstacles, the strategic adoption of Industry 4 0 technologies, supported by the government, presents an opportunity to enhance productivity and competitiveness internationally
Canada’s Manufacturing EnterstheDigital
ByMaheenBari
The industry has a number of obstacles, including:
Declining Productivity: For the third year in a row, Canada's labour productivity fell by 1.8% in 2023
Trade Tensions: The production drop is the most severe since the early months of the COVID-19 pandemic in 2020, resulting from U.S. tariffs on Canadian steel and aluminum, which have significantly impacted demand.
Economic Contraction: In Q2 2025, Canada's GDP contracted by 1 6%, with industrial investment at an all-time low and exports declining by 7.5%.
To increase productivity and competitiveness, Canadian manufacturers are increasingly embracing Industry 4.0 technologies, despite these obstacles According to a 2025 Plant and Canadian Manufacturing poll, 89% of participants said that technological advancements were beneficial They also planned to invest in artificial intelligence (51%), robotics/automation (66%), and data collection on the shop floor or machine (41%)
The digital transformation market in Canada is expected to grow at a compound annual growth rate (CAGR) of 25 41% through 2030, reaching USD 74 02 billion in 2025 Government Assistance was also huge To support small and medium-sized businesses in adopting digital technology, the Canada Digital Adoption Program offers grants of up to CA$15,000, along with professional guidance
Economic Landscape and Industry Challenges
Significant economic pressures were placed on Canadian manufacturers in 2024 and 2025 Growth was hindered by geopolitical unpredictability and rising interest rates, prompting many businesses to reduce capital expenditures due to concerns about a potential recession Disturbances in the supply
chain, especially with regard to maritime freight, higher input costs, and intricate manufacturing schedules Meanwhile, manufacturers were unable to meet demand due to a severe labour shortage that remained, particularly in skilled trades Notwithstanding these difficulties, the demand for efficiency gains and innovation fueled ongoing attention to cutting-edge manufacturing methods
Industry 4.0 Adoption Trends in Canada
According to Bramm Research Inc.'s 2025 Advanced Manufacturing Outlook survey, conducted in collaboration with MNP, FedEx, EMC, and Alps Welding Ltd , Canadian manufacturers' attitudes toward Industry 4 0 adoption are generally positive 89% of the 203 executives polled said that technological advancements, including automation, robots, artificial intelligence, and the Internet of Things, had a favourable impact Remarkably, manufacturers' use of IIoT technologies increased by 14% from the year before, with 25% of them actively utilizing these technologies Furthermore, 18% of respondents up from 10% earlier plan to invest in IIoT in the upcoming year There is still an opportunity for further adoption and education, as 20% of respondents remain unfamiliar with the potential
The primary goals of IIoT adoption by manufacturers are increased productivity, efficiency, and enhanced visibility into production processes Asset tracking (60%), factoryto-business management transparency (62%), and intelligent product development (67%), which has grown 14% since 2024, are examples of common uses.
Benefits of Technology Upgrades
For Canadian manufacturers, the process of digital transformation is yielding real advantages Compared to 29% in 2024, nearly half (47%) acknowledged increased product quality 43% of respondents reported an increase in throughput or production volume, compared to 32% in the previous year Gains in staff efficiency are noteworthy; 29% of respondents reported fewer workforce requirements as a result of automation and digital tools, up from 19% in the past Businesses view technology as a vital enabler for sustaining competitiveness in the face of economic difficulties, even though downtime reductions and cost savings have remained consistent
The Role of AI and Robotics
81% of manufacturers believe AI will lead to advancements in supply chain management, sales automation, and production in the future Investments in automation and robotics are at the top of the list, with changes to enterprise resource planning (ERP) systems coming in second The capital intensity of advanced industrial modernization is demonstrated by the average investment of $91,100 made by IIoT users, which is more than double the average of $40,500 Canadian businesses increasingly see real-time data analytics, robotics collaboration, and AI-driven predictive maintenance as the cornerstones of smart industrial operations
Challenges and Roadblocks
Despite advancements, significant obstacles remain According to 51% of manufacturers familiar with IIoT, funding is the most crucial barrier to technology adoption, up from 35% in 2024 Although many businesses believe they are sufficiently protected, cybersecurity threats are constantly evolving and require ongoing attention A lack of workforce expertise and limitations in technological knowledge also hinder the broader adoption of digital transformation. To maintain later adoption phases and optimize Industry 4.0 benefits, these obstacles must be addressed.
Your role in staying updated is integral to our shared mission of fostering a community of innovators CanadianSME Magazine is a valuable treasure trove of entrepreneurial knowledge Click here to subscribe to our monthly editions for updates on Canadian businesses Follow our handle, @canadian sme, on X to stay updated on all business trends and developments Your support is crucial to our mission
In the recent Harvard Business Review article “AIGenerated ‘Workslop’ Is Destroying Productivity,” the authors define AI-slop as the growing volume of lowvalue output and operational overhead created by AI tools in the workplace
The statistics are staggering: 95% of organizations report no measurable ROI from their AI investments
From our work with more than 100 SMEs, we’ve identified three major mistakes that small businesses often make when adopting AI.
These missteps frequently lead to the problem of AI-slop.
Mistake #1: Giving AI More Responsibility Than It Can Handle
One of the most common mistakes small businesses make with AI is assigning it to critical, high-stakes, or highly specialized tasks It may sound logical After all, AI adoption advice often starts with “find a strong business case ” But when the stakes are high, the risks multiply
AI still makes factual errors, or what experts call hallucinations Research shows that one in four ChatGPT responses is inaccurate It means you could spend more time double-checking AI’s work than if you’d completed the task manually That’s why the smartest AI strategies begin with low-risk, low-complexity tasks where human oversight can remain minimal
OpenAI CEO Sam Altman highlighted this at a Harvard University Fireside Chat He described a tutoring company that could either spend a lot of effort refining AI to just barely support 8th-grade students today. Instead, the company can deploy AI effectively for 6th-grade students with minimal supervision, and then gradually scale as the technology improves
Altman pointed out that many entrepreneurs overestimate AI’s current limitations but underestimate its rapid improvement
ByNataliaBrattan
It’s telling that Altman himself primarily uses AI mostly for low-stakes tasks such as managing email, summarizing documents, and automating routine tasks. Similarly, Jensen Huang, CEO of Nvidia, uses AI to generate first drafts of documents
Mistake #2: Chasing Prompts Instead of Building Processes
The internet is overflowing with endless lists of “100 AI prompts for every situation ” It’s tempting to spend hours experimenting with them, but that’s the second biggest mistake SMEs make when adopting AI: focusing on prompts rather than purposeful business outcomes
As Alexandr Wang, founder of Scale AI and one of the youngest self-made billionaires in tech, explains:
“It’s not what humans perceive to be the simplest task that AI will automate first, but rather where we have the most data.”
AI isnt powerful because of the prompt It is powerful because of the data it can learn from and act upon In fact, studies show that 95% of users still consider traditional search engines more trustworthy than AI tools The main competitive advantage of AI is in using your data to do execute business tasks for you
To unlock real AI value, shift your focus from experimentation to execution Identify business areas that are:
Data-rich, but non-sensitive and non-confidential
Repetitive rather than one-off tasks
Predictable in structure and outcome
Great examples include invoicing, customer feedback analysis, or historical sales forecasting These processes provide the consistent data patterns AI thrives on
Once you ’ ve chosen a focus area, customize your AI tool and upload your standard operating procedures, set clear instructions, and define the quality standards you expect. Then, test, refine, and iterate
Mistake #3: Failing to Provide AI Governance
Many companies, including small businesses, are rolling out AI tools like Microsoft Copilot or ChatGPT to their teams with the expectation that employees will “figure it out ” The hard truth? They often don’t
Without proper governance, AI adoption quickly unravels Employees either avoid using the technology altogether, fearing it could replace them, or they use it ineffectively and unsafely unintentionally exposing sensitive information or generating unreliable results.
According to the Enterprise AI and SaaS Data Security Report by AI and browser security company LayerX, between 62% and 77% of employees leak sensitive business data to AI tools, often without realizing it For instance, if your team uses ChatGPT to draft emails or summarize reports, they could be sharing customer or company information and putting your business at serious risk
To prevent this, business owners must establish strong AI governance from the start At a minimum, this means:
Defining clear purposes and business cases for AI use
Setting strict rules about what data can and cannot be shared
Creating role-based access to control who uses AI tools and how
Requiring work emails for all AI-related accounts.
While AI regulations in Canada are still evolving, SMEs must comply with existing laws governing data protection and privacy, including PIPEDA and relevant provincial acts Business owners should also review AI vendors’ privacy policies regularly to ensure they align with acceptable security standards and ethical practices
Don’t use AI with what you want to automate Instead, flip try to understanding what AI can handle well with minimal human oversight Don’t assigning AI tasks beyond its capabilities.
Instead of trying various prompts, find business areas rich in non-sensitive data Build custom AI solutions and provide instructions to automate these areas
Develop and implement rules that support safe and effective use of AI within your organization. Make sure to review privacy and security policies of AI vendors
Key Takeaways: Building Smarter AI Practices for SMEs
Start with what AI can handle, not what you want to automate.Focus on tasks that AI performs reliably with minimal human oversight, and avoid assigning it responsibilities beyond its capabilities
Go beyond prompts and build AI processes and workflows. Identify business areas rich in non-sensitive, structured data, and develop tailored AI solutions supported by clear instructions and repeatable processes.
Establish strong AI governance from day one. Create rules and safeguards that ensure safe, ethical, and effective use of AI within your organization Regularly review the privacy and security policies of AI vendors to stay compliant and protect your business
For Canadian SMEs, the real opportunity isn’t in adopting AI for the sake of innovation, its in adopting it strategically Start small, stay safe, and scale thoughtfully With the right balance of experimentation, structure, and oversight, AI can bring measurable and sustainable business results
If you run a small or medium-sized business in Canada, you don’t need anyone to tell you what year-end feels like It is, to put it bluntly, a gauntlet
Between final pay runs, performance reviews, tax filings, benefit renewals and closing the books, it’s the time of year when everything that could possibly pile up, well…does. It’s a relentless test of endurance, patience and process For most small business owners, it’s a race they’re running on fumes
By Kevin Kliman, President of Canadian Business at Employment Hero
The great Canadian crunch
There’s something uniquely Canadian about year-end chaos Maybe it’s the mix of fiscal and holiday deadlines, or the fact that were doing it all in the middle of a sub20 snowstorm
Payroll alone can take days There are CRA filings, T4s and T4As to prepare, taxable benefits and allowances to reconcile, as well as vacation accruals to confirm Québec adds its own twist CNESST, QPIP and provincial deductions that make even seasoned payroll pros pause
At the same time, HR teams are closing out performance reviews, setting goals for the new year and navigating vacation requests not to mention the added complexity of everyone wanting the same week off
Finance is trying to reconcile accounts and forecast for 2026 Leaders are balancing team morale with bottom lines Year-end isn’t one finish line; it’s ten of them And everyone ’ s sprinting toward all of them everywhere at once
Take our latest survey on payroll errors It found that 62 per cent of Canadian workers have experienced multiple payroll errors If I were a gambler, I’d wager that the overwhelming majority of those take place during year-end But here’s the thing: it’s not because people aren’t careful, it’s because theyre human. And the system, simply put, is stacked against them
When “good enough” becomes the goal
Talk to any small business owner right now and you’ll hear the same tone in their voice: tired but determined They’re proud of what they’ve built, but they’re stretched thin spending their evenings reconciling spreadsheets or doublechecking remittances, instead of relaxing with their families This doesn’t surprise me at all What does surprise me is how many have had to accept that stress as “part of the job ”
You shouldn’t We shouldnt
Owning a business isn’t about trading your peace of mind for payroll accuracy No one should be forced to choose between closing out their fiscal year and closing up shop for the holidays. Yet thats the reality for so many Canadian SMEs.
Why so many employers feel set up to fail
Part of the issue is fragmentation Most small businesses are piecing together five or six tools: one for payroll, one for HR, another for benefits and another for hiring Data gets duplicated, lost or outdated Compliance rules change faster than most systems update
And when those systems don’t talk to each other, small mistakes quickly become big problems A missed deduction here, a misclassified worker there Suddenly, you ’ re facing penalties and the prospect of many sleepless nights trying to fix it
The irony is that we now have the technology to make all of this simpler. But a lot of SMEs haven’t been given the time, resources or confidence to use it properly.
That’s why we built the Employment Operating System a first-ofits-kind platform that connects HR, payroll, benefits and hiring so employers can see everything in one place It doesn’t just make the work easier; it eliminates entire portions of it With automations that calculate pay runs, generate reports and handle filings, Employment OS takes care of the repeatable tasks that used to eat up entire evenings It frees up leaders to focus on what actually drives the business their people, their strategy, their growth instead of losing hours to paperwork and manual process
Turning the marathon into a map
This November, we ’ re launching something called The Race to Year-End It’s a campaign built entirely for this moment:for the people in small businesses who feel like they’re sprinting through quicksand
We’ve mapped out every stage of the journey: payroll fix guides, year-end performance review templates, benefit renewal explainers and reminders that help employers anticipate what’s next, instead of reacting to what’s already gone wrong
It’s also about care Every kilometre of this “ race ” comes with rewards not just in the metaphorical sense, but literal ones Discounts with partner brands, webinars that actually help and small ways to refuel Because small business owners don’t need another lecture about “best practices ” They need a break you, reading this right now, need one too I see you
The human side of year-end
Year-end is a human season as much as a financial one It’s the employee waiting for their bonus, the bookkeeper checking it twice and the owner hoping there’s enough left over to invest in next year ’ s growth
This season walks a fine line: part reflection, part relentless pace It’s the time when you take stock of what went right, what broke down and what you want to do differently next year But the only way to turn that reflection into action is if you ’ re given the time to come up for air
That’s what I want for Canadian businesses breathing room
Building a better finish line
Small businesses are the heartbeat of this country and they deserve a system that respects that
That’s what Employment Hero exists to do We’re not just a payroll tool or an HR platform We’re a partner in helping Canadian businesses work smarter, stay compliant and focus on what really matters: their people and their purpose
If year-end feels like a marathon, you ’ re in good company Every small business owner in this country is catching their breath, looking back on the distance they’ve covered, trying to make sense of it all I’m here to tell you that you ’ ve done more than survived you ’ ve led, adapted and most of all, kept people employed. The least technology can do is return the favour; to carry some of that weight and finally give small business owners the right shoes for the race Technologyalonewon’tfixburnout orbureaucracy.Butwhenit’s designedthoughtfully—with Canadianemployersinmind—it givesyoubackyourmostvaluable resource:time.Timetothinkahead, toconnectwithyourteamandto leadinsteadofconstantlyfeelinglike you’rehavingtocatchup.
Regardless of organizational size, ensuring strong workplace health and safety practices is the right thing to do Small and medium-sized businesses in Canada have the same legal duties as any other employer to protect workers against injuries and illnesses on the job. Whether you employ a team of five or 500 people, it is your responsibility under the law to take every reasonable precaution to ensure the health and safety of your workers
Implementing a formal health and safety program can help you meet your legal requirements and help reduce injuries and illnesses while positively boosting other aspects such as morale, engagement and well-being Research shows workplaces that demonstrate a commitment to health and safety experience higher worker productivity, better retention and improved recruitment
Start with a policy
Step one is to have a health and safety policy in place It defines your organization’s commitment and approach to maintaining a safe and healthy workplace, and it supports the promotion of your health and safety program
A policy consists of statements and values that define, promote, and guide your overall health and safety program Policies need to follow the health and safety laws of your province or territory, address workplace hazards, and mention activities that help reduce the risk of hazards and harm to your workers.
Put your policy into action Workplace Safety
You’ve signed off on your policy and shared it with your workers It’s time to put it into action with a health and safety program Programs outline the “how”, for example the exact steps to take to identify, assess, and control workplace hazards along with procedures for the continuous evaluation of the process itself
Step 1:
Start by identifying hazards in your workplace and assessing the risk to your workers Talk with your team and review incident and injury reports, which can help you pinpoint specific health and safety concerns to address Online tools, such as the CCOHS Business Safety Portal, can help you get started with hazard identification and assessment by tailoring content to your industry and jurisdiction.
Step 2:
Introduce hazard control measures to manage each hazard in your workplace Be sure to consider all aspects of well-being, including psychological and physical hazards
Step 3:
Confirm you have incorporated any legal obligations, safe work practices, training, emergency procedures and personal protective equipment needs, where required under your region’s legislation
Step 4:
Monitor your program and update it regularly to make sure it continues to be effective at protecting your team from harm
Seeking health and safety support
Running your business is your focus and finding the time and resources to meet health and safety requirements can be challenging But there is help Using credible resources can help you build a program and maintain it.
In addition, online tools like the CCOHS Business Safety Portal includes templates, courses, and guides that can help jumpstart your policy and program, while giving you one central spot to collect and access relevant information, files, and records to stay on top of your health and safety efforts – helping you stay ready for a health and safety inspection
Whether you conduct your own research, tap into the assistance of a health and safety professional or incorporate online safety services, putting a policy in place, and a program in action to promote and protect your workers’ health, safety and well-being will help them – and your business - thrive
In an exclusive interview with CanadianSME Small Business Magazine, Marilyn Sing, Certified Information Privacy Professional and Founder of IPP Consulting, discusses how small and medium-sized businesses can turn privacy compliance into a competitive advantage. She shares practical insights on aligning privacy with cybersecurity, overcoming common misconceptions, and building programs that protect both people and profits
Marilyn Sing became a Certified Information Privacy Professional in 2017 through the International Association of Privacy Professionals (IAPP) Before that, she held senior management roles in private companies, non-profits, and regional government, in departments that included marketing, communications, business development, risk management, and operations She also designed curricula and taught business courses at Langara College, Camosun College, and Royal Roads University.
Privacy laws are often seen as complex or intimidating for smaller businesses. From your experience, why do these laws exist, and how do they actually protect both individuals and businesses?
Privacy legislation was created first and foremost to safeguard personal rights It gives people real control over their own data, shielding them from misuse, identity theft and unwanted profiling When people know their information is protected, they’re far more comfortable interacting with companies, sharing data and staying loyal as customers
At the same time, these laws level the playing field for businesses By laying out clear rules for how data can be collected, stored and shared, they stop firms abusing personal information just to get ahead That environment fosters fair competition and encourages innovation built on trust
Finally, privacy compliance reduces both financial and reputational risk Ignoring the rules can lead to regulator investigations with orders and fines, as well as expensive breach notifications, credit monitoring and lawsuits Staying compliant not only avoids those penalties – it protects a brands reputation, which is far more valuable than any short term cost saving measure
Many SMEs still believe privacy compliance is only for larger organizations. What are the biggest misconceptions you encounter, and how does a structured privacy management program change a company’s risk profile and reputation?
The most common myths I encounter are:
‘Our IT team or vendor already protects our data, so we don’t need anything else ’ Technical safeguards are just one of the three safeguards required by privacy law IT can protect data within IT systems, but it doesn’t address personal information minimization and limitation throughout its lifecycle within the organization.
‘We don’t collect much personal information.’ In practice, almost every business gathers more personal information than it realizes. Once this is documented, the volume is usually quite surprising.
‘Only large organisations are attractive targets, so compliance isn’t a priority for us ’ Breach risk is universal Small firms rely heavily on third party services and human error remains the leading cause of incidents, regardless of size
A structured privacy management program implements a set of seven controls (personal information inventory, policies, risk assessment, training, breach response, service provider management and external communications) Once implemented, the controls are continuously monitored, and an annual formal review ensures the program is kept up to date and effective
SMEs that dismiss privacy compliance expose themselves to legal, financial, and brand risks that far exceed the modest investment required to build a privacy program
You emphasize the connection between privacy and cybersecurity. How can small and medium-sized businesses align these two areas effectively to build a resilient data protection strategy?
Both disciplines share the same goal to protect data Cybersecurity blocks unauthorized access, while privacy makes sure any data we do have is used responsibly, respecting consent, purpose limitation and data minimization When the two teams collaborate, controls are built to meet security standards and privacy requirements
Security threat risk assessments can miss things that privacy impact assessments catch – like the misuse of data that was legitimately accessed – so risk can be mitigated more effectively This is an example of how a joint approach reduces risk
Regulatory alignment is another driver Many privacy laws now mandate ‘appropriate security safeguards ’ When cybersecurity and privacy share ownership, we ensure those controls are technically sound and demonstrably compliant, which streamlines audits and cuts legal exposure
During an incident, the synergy is more apparent Cybersecurity specialists pinpoint the intrusion, while privacy professionals handle notification, remediation and regulatory reporting Coordinated action speeds resolution, limits damage and preserves public trust.
Finally, embedding privacy by design into security and vice versa, creates a culture of accountability Everyone in the organization sees data protection as both a technical necessity and an ethical responsibility
Your practical courses through PrivacyOffice.ca have made privacy program development accessible to SMEs. What inspired this approach, and what kind of impact have you seen among participants?
When I collected feedback from my privacy compliance workshops, the same obstacles kept surfacing: SMEs said they lacked the budget for a consultant and didn’t have time to parse dense legal jargon; they feared that a DIY program would waste effort if it didnt meet regulatory standards; and, with privacy management programs not mandatory and fines not imminent, they could postpone compliance As an SME myself, I understood these concerns and realized the only way to lower the barriers was to break the compliance journey into bite size, self paced modules that are affordable and implementable on the job.
The development modules are built around the seven core program controls Learners can purchase a single module, spread the cost over time, and receive editable Word/Excel templates that map directly to the regulator approved framework Getting Accountability Right with a Privacy Management Program After completing a module, participants can immediately roll out that control The final course focuses on continuous monitoring and an annual formal review of the whole program
For small business owners still hesitant to invest in privacy management, what final message or piece of advice would you share to help them view privacy not just as compliance, but as a foundation for business success and customer trust?
A solid privacy management program brings operational consistency By implementing policies and attaching privacy to roles and procedures, every department handles personal information cautiously and with protection intention, eliminating ad hoc decisions that could create risk
It also fuels trust driven revenue Customers, partners and investors now expect proof of responsible data stewardship A mature privacy program becomes a market differentiator that helps win contracts and unlock new revenue streams
Beyond that, the program offers scalable compliance As regulations change and the business expands into new regions or product lines, the framework allows for adapting quickly without reinventing the wheel each time
Finally, it prepares us for incidents Documented breach detection, response and notification processes turn a potential crisis into a manageable event, preserving continuity and stakeholder confidence
We believe persuasion is a game of logiccrisp arguments and killer data But we miss the most fundamental question our brains are wired to ask: What is everyone else feeling right now?
This month, we dive into Emotional Contagionthe often subconscious way emotions literally jump from person to person Think of it as the OG of viral content
This isn't empathy or sympathy Emotional Contagion is more primal: you don’t just see what others are feeling, you feel it yourself Through millisecond-by-millisecond mimicry of facial expressions, vocal tone, and posture, people in groups literally "catch" emotions from
each other Your nervous system mirrors what it sees, governed through mirror neurons that were essential for social bonding and survival
In modern business, this remains a powerful, underground force in every persuasive encounter Before you can convince someone ' s mind, you often need to sync with their mood The person who sets the emotional tone holds a profound, and usually unrecognized, advantage
Three ways to master Emotional Contagion
If emotions are infectious, you get to choose: be the carrier or the infected
A leader's emotional state is the single most potent factor in setting an organization's mood This becomes critical during change or uncertainty
ImageCourtesy:Canva
The wrong way: During a difficult restructuring, a leader’s optimistic words are betrayed by their visible stress The team ignores the message and catches the anxiety. The result? Defensive, risk-averse behavior.
The smart way: The leader actively models the desired emotional state. They acknowledge the difficulty (showing they get it) but project genuine, calm confidence - not fake cheerleading worthy of a discount motivational poster, but steadfast belief in the process. The team mirrors this calm, shortcircuiting panic and becoming receptive to the logic of change
The smart way: Project active tranquility. Deliberately slow your speech, lower your pitch, maintain unwavering calm. This isn't passive; it's an offensive emotional move. Their nervous system registers the lack of threat and begins to down-regulate. Only then can real problem solving begin
Your monthly challenge: The affective audit
For the next month, become a conscious emotional modulator (and feel free to add that skill to your LinkedIn profile) In your next three significant professional interactions:
When market conditions shift or your brand faces challenges, Emotional Contagion determines whether your audience catches confidence or anxiety from your messaging
The wrong way: A struggling startup's newsletters promise "exciting pivots," but their social media reveals panic. Customers sense the disconnect, question the company ' s stability, and accelerate the downward spiral.
The smart way: The company acknowledges market realities with measured honesty, then projects quiet determination through consistent messaging across all channels Their CEO's video updates show authentic resolve, not an artificial optimism that reads as desperation This emotional authenticity becomes contagious - customers mirror the steady confidence, viewing the company as resilient rather than desperate
More Resources: 2) 3)
Master brand messaging during uncertainty Defuse conflict with strategic calm
Use Emotional Contagion as a firebreak for customer service or internal conflicts
The wrong way: Matching an angry customer's arousal by becoming defensive or sharp-toned confirms their agitated state and escalates conflict. It's like responding to a honking driver by honking back - nobody wins, everyone ' s frustrated, and the traffic still isn't moving.
Diagnose: In the first 60 seconds, identify the room ' s dominant emotional state Skepticism? Anxiety? Rushed energy? Monday morning dread?
Modulate: Instead of simply reacting, deliberately choose and project the most constructive emotional state for that encounter.
Observe: Note how the atmosphere shifts over the next 10 minutes. Did your signal cut through the noise?
The goal isn't to fake feelings - it’s to recognize that your emotional state is a tool You can wield it intentionally, shaping the very interactions your success depends on Master this, and youll become the person who doesnt just win the argument, but shapes the environment where better decisions are made
The original book, EmotionalContagion, by Elaine Hatfield, John Cacioppo, and Richard Rapson was published in 1993 and remains the most authoritative source on the topic
While not exclusively about Emotional Contagion, the book PrimalLeadership, brilliantly connects the dots between Emotional Contagion and leadership effectiveness
For more on putting it into practice, check out this Nano Tool from the Wharton Business School here
