SELLING YOUR HOME
With Mark Bailey
Mark Bailey
Mark Bailey is the co-founder of Bailey Property, a dynamic boutique agency specializing in tailored real estate solutions. With a solid foundation in both the real estate industry and financial planning, Mark brings a unique blend of expertise to the table. His success is defined by his unwavering commitment to delivering exceptional results and his genuine passion for helping clients achieve their property goals.
Mark’s journey in real estate is complemented by his background in Financial Planning. This diverse skill set equips him not only with a deep understanding of the intricacies of the real estate market but also with the financial acumen to guide clients in maximizing sales results, finding their dream homes, building investment portfolios, or embarking on successful property developments.
Key Attributes:
Extensive Industry Experience: Mark’s years of experience in the real estate industry have honed his skills and knowledge, making him a trusted advisor for clients seeking expert guidance.
Financial Expertise: With a background in Financial Planning, Mark offers clients valuable insights into the financial aspects of property transactions, ensuring they make informed decisions that align with their long-term goals.
Results-Driven Approach: For Mark, client results are personal. He is dedicated to achieving outstanding outcomes for each client, going above and beyond to exceed expectations and deliver exceptional value.
Passion for People and Property: Mark’s passion for both people and property shines through in every interaction. He takes the time to understand his clients’ unique needs and preferences, forging lasting relationships built on trust and integrity.
Achievements:
Throughout his career, Mark has consistently delivered outstanding results for clients across Adelaide. His ability to navigate complex transactions, negotiate effectively, and provide strategic advice has earned him a reputation as a top-performing agent in the region.
HE GOT US A RESULT THAT WE HAD DREAMT OF.
Mark provided exceptional advice and impressed us from our first meeting. He is leading a great team who were awesome to work with and exceeded our expectations.
A great result! We were impressed with the effort from Mark and his team in getting our home sold. He got us a result that we had dreamt of. Highly recommend to anyone looking at selling.
Mark has been an outstanding realtor. He understands the SA market and helped us secure our new home. The entire process of buying our property was a top-notch experience, this came down to his excellent communication and follow-up. I'll be recommending Mark to family in friends!
What’s inside
Mission Statement & Company Values
Key steps to selling
Selling effectively involves key steps
Which sale method is best?
Achieve the best price
The first two weeks are crucial
Marketing
Notes
Check List Coffee, Community and our Trusted Partners
Thank you
Mission Statement Company Values
Our mission is to provide unparalleled service to our clients by leveraging our expertise, dedication, and passion for real estate. We aim to create long-lasting relationships built on trust, integrity, and exceptional results.
At Bailey Property, we blend genuine care and passion for property with a commitment to delivering outstanding results for our clients. We understand that buying or selling a property is not just a transaction, it's a significant milestone in our clients' lives. With this understanding at the core of our approach, we strive to provide personalized, attentive service that exceeds expectations.
Genuine Care: We genuinely care about our clients and their unique needs. Every interaction is guided by empathy, understanding, and a genuine desire to help.
Passion for Property: Our team shares a deep passion for real estate. We are continuously inspired by the beauty and potential of every property, and we channel that passion into achieving the best outcomes for our clients.
Integrity: Integrity is the foundation of everything we do. We uphold the highest ethical standards, always acting with honesty, transparency, and professionalism.
Excellence: We are committed to excellence in every aspect of our work. From market analysis to negotiation strategies, we strive for perfection to deliver outstanding results for our clients.
Personalized Service: We recognize that every client and every property is unique. That's why we provide personalized service tailored to each client's specific goals, preferences, and circumstances.
Expertise: Our team consists of seasoned professionals with extensive knowledge and experience in the real estate industry. We leverage our expertise to navigate complex transactions and deliver superior results.
Personalized Attention: Unlike larger agencies, we provide personalized attention to each client, ensuring that their unique needs and objectives are met with care and precision.
Local Market Insight: As a boutique agency, we have a deep understanding of the local market trends, neighbourhoods, and amenities. This insider knowledge enables us to offer valuable insights and strategic advice to our clients.
Commitment to Excellence: We are dedicated to excellence in everything we do, from customer service to negotiation skills. Our commitment to excellence sets us apart and drives us to continuously exceed expectations.
Results-Oriented Approach: At the heart of our philosophy is a results-oriented approach. We measure our success by the success of our clients and we go above and beyond to ensure that they achieve their real estate goals.
Key steps to selling
FIRST IMPRESSIONS ARE EVERYTHING
Presenting your home at its best is not only about the buyer's first impressions and getting them emotionally attached it is also about giving you the confidence that you are going to the market fully prepared.
PROFESSIONAL MARKETING
Marketing your home effectively is essential for attracting potential buyers and achieving a successful sale. By investing in a professional marketing strategy, you can effectively promote your home and attract qualified buyers to achieve a successful sale.
PRICE IT CORRECTLY
Establishing the correct sale method and price guide to attract the right buyers and create an environment of competition helps to drive the sale price upwards.
NEGOTIATE
Engage a Real Estate Agent trained in professional negotiating on your behalf. Remember you are selling one of your most valuable assets, you don’t get a second chance at getting it right.
1
Selling your home is a major decision
Choose an agent you feel comfortable working with and who you believe will represent your best interests throughout the home-selling process. A good agent-client relationship is built on trust, communication, and mutual respect.
Prepare Your Home
Selling effectively involves key steps
Get your home ready for sale by decluttering, deep cleaning and making any necessary repairs or improvements. Use our comprehensive checklist on page 9.
Show Your Home
Schedule showings and open houses to allow potential buyers to view your property. Make sure your home is clean, well-maintained and staged to showcase its best features.
Accept an Offer
Once you’ve negotiated terms and accepted an offer, we work with the buyer to finalize the details of the sale. Form 1 is then served with the signed contract to commence the “cooling off period”
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Prior to listing
Select a professional agent with knowledge and experience. Sign a sales agency agreement.
Listing your Property
Select a conveyancer and order a Form 1. Stylist/Photographer/ Videographer booked. Copy written to highlight the selling features of your property. The property launched online and to our database.
Negotiate Offers
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When you receive offers from interested buyers, carefully review each one with your real estate agent. Negotiate terms such as price, conditions and settlement dates to reach an agreement that works for both parties.
Settlement
As the settlement day approaches the moving and cleaning begins. The agent will arrange to collect all keys and codes. The agent will call to advise that settlement is complete. After the settlement is complete, the buyer receives the keys to the property and officially takes possession.
Which sale method is best?
We will recommend the method of sale we believe will generate the highest interest in your property creating a competitive environment to assist in generating the highest sale price, however, you the seller will choose the method which you feel most suits your home and circumstances.
AUCTION
Auctions can offer a transparent and efficient way to sell properties, particularly for unique or high-value properties, distressed properties, or properties with motivated sellers. An Auction campaign involves 2 weeks of open inspections leading up to Auction Day. A successful Auction results in an unconditional contract with no cooling-off period.
PRIVATE TREATY
Private treaty is one of the most common method of sale in South Australia. When there are a number of comparable sales within the area, this can assist with the price which then assists in finding the buyer. When selling the property by Private Treaty you can advertise it with a fixed price or a price range.
BEST OFFERS/EXPRESSIONS OF INTEREST
An expression of interest campaign allows buyers to submit their best offer on a property before the closing date. After intense negotiations between buyers and agent, the vendor will then choose which offer to accept with guidance from the Agent.
Achieve the best price
In order to achieve the best price for your property, it is important to understand the way the real estate market operates.
Working off recent comparable properties in the immediate area or close by, will assist to create a foundation in logical price positioning within the current market.
When buyers initially search for a property, they look for value evidence before they will inspect the property in most cases. This is a rule that is good to remember. Buyers often begin their property search with a logical approach, considering factors such as location, price, size, and amenities.
However, as buyers progress in their search and start envisioning themselves living in the homes they're considering, emotions inevitably come into play. They begin to imagine how their lives would unfold in each space, picturing family gatherings and everyday routines. This emotional connection is especially strong when buyers encounter properties that resonate with their personal tastes and lifestyle preferences.
The first two weeks are crucial
It is vital to enter the market with impact.
It has been long recognised that the longer a property stays on the market, the lower the expected chance to achieve a great sales result. Most buyers research the market for approximately six weeks before they even view their first property. Real Estate Agents are no longer the gatekeepers of information. When priced competitively and marketed professionally in the first instance, researched buyers will be attracted to the property. Greater competition can be expected, thus driving the sales price upwards.
Marketing
The right marketing campaign for your property is crucial to the sale of your property.
There may be many properties that buyers could choose from across several suburbs at any given time. The effectiveness of your marketing campaign will be the difference between many potential buyers noticing your property, or some potentially missing it altogether.
The quality of your marketing campaign will determine the separation you create from other competing properties in the market. Marketing is not simply just advertising.
Marketing your property effectively consists of
• High Quality Photography
• Signage
• Internet advertising
• Agents Database
• Marketing Design
The right marketing strategy is essential to ensure the premium price is achieved for your property. I will consult with you, as each property has specific needs, and create a marketing program that is tailored to you and your property.
Check List
In General
De-clutter, less is more
Sell or store any unwanted items
Organise personal items
Internal
Consider a fresh coat of paint – a neutral colour is best
Clean or replace carpets
Clean curtains and blinds
Ensure your home is free of pet and smoke odours
Clean oven, dishwasher, rangehood and filters
Wash all windows
Dust and vacuum those hard-to-reach places
Ensure all light fittings are clean and in working order
Repair any leaking taps, loose door handles or latches
Consider a refresh to kitchen and bathrooms
External
From front gate to front door – make sure it is clean and tidy
Mulch and weed gardens
Pressure wash driveways and house exterior
Clean gutters, windows and doors
Replace any old or damaged fly screens
Mow lawns and fertilise
Prune overgrown trees and bushes
De-clutter sheds and garage
Coffee and our community
During our first open inspection, potential buyers will have the opportunity to experience Bailey Property hospitality firsthand. Our dedicated coffee van will be on-site, offering fresh, barista-made coffee of the highest quality. It’s our way of ensuring that every visitor feels welcomed and valued from the moment they arrive at your home.
We are also proud sponsors of the Tea Tree Gully Soccer, Tea Tree Gully Netball, Modbury Hawks Netball, Tango Netball and Paracombe Cricket Clubs. At Bailey Property, we are dedicated to supporting local sports and fostering community spirit.
In addition to our sponsorships, we are excited to offer our coffee van to support your next fundraiser or community event. Whether it’s a morning pick-me-up or an afternoon treat, our goal is to keep everyone energized and engaged while raising much-needed funds.
By partnering with these clubs and events, we aim to strengthen our community bonds and create memorable experiences for all participants.
Our Trusted Partners
Thank you
Thank you for inviting me into your home.
You only get one opportunity to sell your property and I know how to do it well.
I would consider it a privilege to market your property and help you maximise your sale price.
With a business philosophy based on customer service, innovative marketing, and superior results, I look forward to the opportunity to provide my commitment and passion, to create the best possible outcome for you.