Your Guide To Selling - Gary J Smith

Your Guide To Selling

About Us Family is where you feel welcome, safe and loved.

support our staff and treat our clients. Just like family.

Family is home.

In 1970, Gary & Judith Smith created Gary J Smith Real Estate, based on these solid family values.

46 years of listing and selling homes and building lifelong relationships – sharing the elation of a seller’s sale success and the excitement of a new home owner - we are delighted to be able to share the journey with you.

Some 20 years later, Gary’s eldest son Craig joined the team, reinforcing more than ever how these values are a driving force behind our proudly family owned and operated agency.

We’re here to foster lasting connections, from our family to yours, for generations to come.

Old-fashioned maybe, but values well worth holding high. They shape the way we work,

Why Choose Us At Gary J Smith, excellent sales results are never accidental.

Our experienced and awarded sales team has a proven track record of outstanding results; results founded on our intimate local knowledge as well as our detailed research into historical, current and future market trends.

We’re about strategy - our tried and tested processes, our vast network of buyers and world class marketing cultivate optimal selling conditions every time.

We have helped countless homeowners and investors - in your community, in your neighbourhood and possibly even in your street - achieve incredible results.

This insight and experience is priceless, and it’s the answer you’ve been searching for.

Process Process drives great results - this is where our skills, strategies and expertise get to work.

A strategic and structured plan ensures an optimum outcome and happy sellers.

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Selling Strategy Price Everyone wants the maximum price for their property, and at Gary J Smith we strive to achieve it every time. We strategically enter the market with a researched price, seeking out as many qualified buyers as possible stirring up buyer demand, turning up the volume to leverage your property price beyond “market value” and achieve a premium result.

It sounds straight forward, but reaching a target price requires preparation and a comprehensive understanding of market conditions in your area.

We use a three step process: Research Utilising technology, knowledge and our experience – we have the tools to research comparable sales data, analyse market trends and emerging new properties to the market in and around your suburb.

We also keep watch and attend open inspections in your area to compare features, location and price with your property.

Develop a Pricing Strategy Agree on your selling price - working together, we will plan the perfect strategy for your sale. Whether by Auction, Private Treaty or Expressions of Interest, we will devise a tailored campaign to generate maximum buyer engagement and fierce competition.

Meet The Market Compiling our research - gathering this valuable data, we can confidently step out to meet the market with a strategic price, focusing on driving maximum attention to your home.

Timing

PEAK PRICE & INTEREST

PREFERRED SETTLEMENT DATE FIRST OPEN SETTLEMENT

1 - 4 WEEKS

4 - 8 WEEKS

Network of Buyers At Gary J Smith, we understand the buyer’s mindset.

We know how momentum stimulates quick action, often driving higher sale prices in the process with the backing of a trusted and respected agent.

We have an extensive database of qualified buyers in the wings anxious for new properties to hit the market.

The moment your property is listed for sale, our Registered Priority Buyer network knows about it. We use the latest in cutting-edge technology to notify our network via SMS, email, telephone and mail outs.

Some might say that we are high-tech and high touch!

Online Marketing Buyer attraction is difficult in a crowded marketplace – with our tailored strategy, you can rest assured we will attract every buyer possible for your property.

Our range of marketing packages, complemented by quality creative services such as professional signage and photography, floor plans, property brochures and a specialised copywriting service, guarantees maximum impact and buyer interest.

Email Alerts Our Priority Buyer network is constantly growing and consists of local, interstate and international buyers. With exacting buyer matching capabilities, everyone listed with criteria matching your home’s features will be notified prior to the property hitting the open market.

Prominent Online Ads

Social Media

As well as our own website garyjsmith.com.au, domain.com.au and realestate.com.au with Premiere property placement - putting your listing at the top of online search results.

Keeping in touch with the community is important to us, and this is why we maintain a dynamic social media presence.

With greater online exposure, showcasing our professional photography and your exciting property release, keen buyers searching in your suburb are sure to notice your home.

Actively promoting links to our newly released properties, plus content we find relevant to the wider online demographic and our client database, keeps Gary J Smith front of mind for buyers and sellers.

We regularly post to Facebook, Instagram and Twitter – buyers are online 24/7 – and these feeds are crucial to gain broader audience exposure for your property.

Offline Marketing

Photo Signboard

Advertiser and Local Newspapers

The professional signboard is designed for maximum exposure with key information, highlighting your property’s main selling features plus a standout colour photograph to steal the attention of passing traffic.

Gary J Smith features its properties in major and local newspapers across Adelaide.

With our bold contemporary branding, you can be sure your property will attract greater appeal to potential buyers looking throughout the coastal, southern and western regions, and beyond.

Combine print and internet into your sales campaign - compared to internet alone, it attracts twice as many viewers to your opens‌ We have done the research and can prove it works!

Property Brochures Your home captures their heart at the open inspection – our standout marketing material allows buyers to recapture their walk through over and over again…

Our high quality colour brochures showcase your property in stunning, high-resolution imagery, including floor plan and professionally written text, communicating your home’s most outstanding features to potential buyers.

Results Gary J Smith is a highly regarded leader in the real estate industry throughout both Sales and Property Management.

Recognised locally and nationally, our team has won and continues to win many coveted awards across many categories, year after year.

This year alone we’ve become finalists in the following categories: Large Agency of the Year (Bronze Winner), Medium Property Management Agency of the Year (Silver), South Australian Salesperson of the Year, and Employer of the Year.

In addition, we proudly boast exceptional auctioneers, having been awarded the Golden Gavel Inaugural Auctioneer Office Agency of the Year and achieving (Top 10 in SA) finalist status in the Golden Gavel Auctioneering Awards.

Rate My Agent, Australia’s newest online agent reviewing platform currently ranks Gary J Smith Real Estate as the #1 recommended real estate agency in South Australia, evidence of our commitment to professionalism, service and results. *Ratemyagent ranking for SA current as of 1st December 2016

Presentation Tips First impressions count!

General Tips

The appearance of your home is paramount when selling, and part of our process is working with you to present a well put together and stylish home, appealing to a wide range of buyers.

Keep it Simple

A few simple techniques can make all the difference in securing a maximum sale price.

Styling and presentation can dramatically improve your final price, sometimes by up to 10%...

The key is disassociating yourself and removing your emotional connection to the house. Removing personal effects and decluttering is a great start. We are marketing to potential buyers now, and your focus is on your future!

The aim is to maximise the appeal of your home without spending a fortune. A thorough clean and declutter won’t cost you a thing – invite family and friends to help out, and you will have your home gleaming in no time.

Styling Your Home Hiring a stylist can make all the difference.

If the interior of your home is looking a little tired or outdated, we can arrange an experienced stylist that can inject functionality to your layout by incorporating hire furniture, or co-ordinating a complete makeover for an agreed fee.

Garden Delights

Should you need any minor or major works done to get your home sale ready, we have a reputable list of qualified tradespeople on hand to take care of it all – be it landscaping, painting, floor polishing, plumbing – from a full renovation to a dripping tap, we can co-ordinate everything for you.

Hire a landscaper to give your garden the once over. Get tips and advice, ask them which plants and flowers will add to its overall appeal and use plants best suited to the environment or that will add colour, texture, scent and life to your garden.

Contemplating a Renovation?

Major home renovations can add significant value, however you also run the risk of overcapitalising. Interestingly enough, many buyers are looking for that “renovator’s delight” – so save your money and let the purchaser decide on the vision of their dream home.

Speak to our team at Gary J Smith before undertaking any major changes – we can provide simple, cost effective methods to prepare your property for sale.

Have Fun Above all, enjoy the selling process!

Execute a well organised plan – make a list, delegate and prioritise. Share the workload if need be, and you’ll turn a stressful process into an enjoyable one.

And remember your Gary J Smith family are with you all the way to make your selling experience a pleasurable and profitable one.

Your Guide To Selling Plympton Office 403 Marion Road, Plympton SA P | (08) 8297 9622 Glenelg Office 762 Anzac Hwy, Glenelg SA P | (08) 8376 1199 Old Reynella Office 1A/216 Old South Road, Old Reynella SA P | (08) 8381 6871 garyjsmith.com.au